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trials@uspto.gov
`571-272-7822
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`IPR2015-01432, Paper No. 50
`November 30, 2016
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`UNITED STATES PATENT AND TRADEMARK OFFICE
`____________
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`BEFORE THE PATENT TRIAL AND APPEAL BOARD
`____________
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`MICROSOFT CORPORATION,
`Petitioner,
`
`v.
`
`BRADIUM TECHNOLOGIES LLC,
`Patent Owner.
`____________
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`Cases IPR2015-01432
`Patent 7,139,794 B2
`____________
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`Held: September 19, 2016
`____________
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`
`
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`BEFORE: BRYAN F. MOORE, BRIAN J. McNAMARA, and
`MINN CHUNG, Administrative Patent Judges.
`
`
`The above-entitled matter came on for hearing on Monday,
`September 19, 2016, commencing at 1:28 p.m., at the U.S. Patent
`and Trademark Office, 600 Dulany Street, Alexandria, Virginia.
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`Patent 7,139,794 B2
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`APPEARANCES:
`
`ON BEHALF OF THE PETITIONER:
`
`
`MATTHEW C. BERNSTEIN, ESQUIRE
`BING AI, Ph.D., ESQUIRE
`EVAN S. DAY, ESQUIRE
`Perkins Coie
`11988 El Camino Real
`Suite 350
`San Diego, California 92130-2594
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`ON BEHALF OF PATENT OWNER:
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`
`CHRIS J. COULSON, ESQUIRE
`Kenyon & Kenyon, LLP
`One Broadway
`New York, New York 10004-1007
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`P R O C E E D I N G S
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`JUDGE McNAMARA: Good afternoon, everyone.
`This is the oral hearing in Microsoft Corporation versus Bradium
`Technologies, IPR2015-01432. The patent at issue is 7,139,794.
`I'm Judge McNamara. With me here is Judge Moore. And Judge
`Chung is participating remotely. So I would ask each of you to
`speak into the microphones from the podiums to make sure that
`he can hear you and to identify any slides or demonstratives by
`number so that he can refer to them, because he may not be able
`to see the screens here.
`Let me ask the parties first, beginning with petitioner, to
`introduce themselves.
`MR. AI: Your Honor, this is Bing Ai. With me is Matt
`Bernstein and Evan Day from Perkins Coie on behalf of
`petitioner, Microsoft.
`MR. COULSON: Good afternoon, Your Honors. My
`name is Chris Coulson representing Bradium Technologies, LLC.
`With me is my colleague, Ian Moore, and client representative,
`Mike Shanahan is also present.
`JUDGE McNAMARA: Welcome to the Patent Trial
`and Appeal Board. Each party will have 45 minutes of total
`argument time. The petitioner, Microsoft, who has the burden of
`proof that the claims are unpatentable, will go first. And I believe
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`you also have a motion to exclude evidence that you may want to
`argue. After that we'll hear from Bradium Technologies. And
`then after that the petitioner can use any time it's reserved to rebut
`the patent owner's opposition. I presume everybody is ready to
`proceed. So we will begin with the petitioner.
`MR. BERNSTEIN: Good afternoon, Your Honors. I
`am Matt Bernstein and I will be arguing as well as I'll be getting
`some assistance from my colleagues, Mr. Ai and Mr. Day.
`I think we intend on using approximately 25 minutes,
`possibly 30 of our time in this opening presentation. And we
`reserve the remainder of our time.
`In this trial Microsoft has the burden of proof by a
`preponderance of the evidence. And the totality of the evidence
`in this case --
`JUDGE McNAMARA: Did you say you are going to
`reserve 20 minutes?
`MR. BERNSTEIN: Yes, Your Honor.
`JUDGE McNAMARA: I apologize. I thought I was
`listening more closely.
`MR. BERNSTEIN: Give or take a couple of minutes,
`Your Honor. The totality of the evidence in this case, Your
`Honors, demonstrates Microsoft has met this preponderance of
`the evidence burden. This is an interesting case because there are
`more things that are not disputed than actually are disputed.
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`There is no challenge by Bradium as to the prior art status of any
`of Microsoft's references. There's no evidence in this case of any
`secondary considerations of nonobviousness, no commercial
`success or praise or long-felt need or licensing of the '794 patent.
`And when you look at demonstrative 16 through 19, Your
`Honors, and I'll pull up demonstrative 16 right now, the color
`coding on these four slides, what you see is the items in red are
`the only disputed limitations. So most, not all, but most of the
`limitations are undisputed. Undisputedly met.
`It's also not disputed that the inventors of the '794 patent
`were concerned with reducing latency of images transferred over
`the Internet. The patent says this at column 1, lines 32
`through 47. And likewise, there is no dispute that Microsoft's
`prior art references address this. So based on the preponderance
`of the evidence, especially our starting point, Microsoft has met
`its burden of proof.
`I want to address a few things in the '794 patent
`relatively briefly, Your Honors, simply because there's a dispute
`as to the level of ordinary skill in the art and there's also at least a
`little dispute, maybe more, as to the motivation to combine.
`As discussed in the Board's institution decision, that's
`paper 15 at page 3, the '794 patent concerns reducing latency and
`transmitting full resolution images over the Internet on an
`as-needed basis particularly for complex images. And when
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`images are stored on a network, Your Honors, somewhere in the
`cloud the need to reduce latency or send better images as quickly
`as possible, that applies regardless of the type of imagery.
`Whether you are talking about 2D imagery or 3D imagery, a
`person of ordinary skill in the art would want to send those
`images as quickly as possible as well as possible.
`I'm going to turn to demonstrative 5 now. Another
`important point in the '794 patent is that the invention
`unequivocally relates to geographic imagery and imagery such as
`satellite imagery. This is something that is important. And this
`type of map satellite imagery, the area of technology is known as
`geographic information systems or GIS. I want to talk about one
`more point, specifically in the '794 patent or a few points. And
`that's we can't forget the actual claim language of claims 1 and 2.
`For example, neither of the challenged claims specify any
`particular way to prioritize requests for images or image data.
`Neither claim says anything about specific limitations to
`bandwidth or processing power.
`So now I want to turn briefly to the level of skill in the
`art. And really the dispute from Microsoft's perspective is, Your
`Honors, whether it was appropriate for Bradium and their expert,
`Dr. Bajaj, to ignore, completely ignore GIS art, to completely
`ignore the state of the art and what a person of ordinary skill in
`the art, whether they would look to GIS art in deciding whether
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`to -- what they were deciding to do, whether they were deciding
`to motivate to combine certain references. And it's Microsoft's
`position that based on the specification, it would be completely
`inappropriate to ignore this entire area of relevant art, and it's
`Microsoft's position that Bradium's failure and their expert's
`failure to address this art taints their entire validity case.
`JUDGE McNAMARA: Is this actually a question,
`though, as to the level of skill in the art or is it a question as to
`what's appropriate art that could be relied on to be combined?
`MR. BERNSTEIN: I think it's both, Your Honor. I
`actually think it influences both things. I mean, there is not
`actually a challenge as to whether it was appropriate in the first
`instance, I don't think, to use certain references. I think they
`argue as to whether those references should be combined. And so
`I do think it does influence that issue, though, because they are
`not using the background of those GIS references, the GIS
`references that specifically talk about combining elements of 2D
`and 3D imagery. Because their starting point was, well, GIS is
`not relevant or at least they didn't consider it, I think that -- or
`Microsoft thinks that taints kind of their analysis going forward.
`JUDGE McNAMARA: Okay. I'm just not sure how
`that related -- I think you related that to being a dispute over the
`level of skill in the art, and I'm still not quite sure I see how that
`goes to the level of skill in the art.
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`MR. BERNSTEIN: I apologize, Your Honor. I
`answered something not specific to what you asked. So if you
`look at the level of ordinary skill in the art, they don't mention
`geographic information systems as what one of ordinary skill in
`the art, part of the experience that that person may have. So there
`is a dispute as to the level of ordinary skill in the art as well, Your
`Honor.
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`JUDGE McNAMARA: Okay.
`MR. BERNSTEIN: With that, Your Honor, I'm going
`to turn things over to Mr. Ai for a while.
`MR. AI: This trial is about evidence. And when we
`look at the subject matter of the '794 patent, we look at claims 1
`and 2, we see a network. We see image and data is stored on the
`network. We see there's a need to retrieve this image to a local
`client machine, and we see that there is a concern about the
`resolution at the client side. And all these features described in
`the claimed '794 patents were old, were well established many
`years before they filed their patent.
`And we can look at the four references Microsoft has
`presented and. Let me point to some of the common themes
`between the '794 patent and the four references we have
`presented. Then we'll go into some specific features in the
`teachings to see how they are relevant to the issues and the
`dispute here.
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`First, for all the references and the '794 patent, it is
`about displaying images on a two-dimensional screen. The state
`of technology as today, every computer has a 2D screen, and the
`references discuss that. And the basic technology underlying all
`the four references we have presented and also the '794 patent is
`computer graphics, how to present one-dimensional,
`two-dimensional or three-dimensional images on a
`two-dimensional screen. We can look at Figure 1 of Rutledge
`which is Exhibit 1004. We can look at Ligtenberg and look at
`Figure 1 and the Monitor 45. We can look at Cooper. And
`Cooper specifically talks about how to transform 3D object
`parameters into XY coordinates on a two-dimensional screen.
`Furthermore, let's look at the fourth reference Microsoft presents,
`Migdal. Migdal, in the same way, presented in Figure 10 and
`also in Figure 2 that how to present all these images in a
`two-dimensional screen. So this is common. This is well known.
`There's no magic about 1D, 2D or 3D computer graphic
`technologies has long established, well-known techniques to
`resolve this issue.
`The problems are how can we do this better. And that's
`where I think '794 falls short. Their claims are poor. Their
`specification is very general. They do not provide specific
`implementations more than the references we have presented on
`each one of the features.
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`The second common theme in the four references and
`also in the '794 patent is the problem of limited network
`bandwidth. Images are large. Data is enormous. They are stored
`on a network and need to be retrieved to the client side on a
`mobile device, desktop or other devices. Every single one of
`those references address all this. This is -- GIS actually
`developed specific protocols for this, and the '794 patent itself
`even describes that that's one of the ways you can get data out of
`the network storage.
`Number 3, images are large. Every single of these
`references recognize that problem. They have too much data.
`What they do is divide images into smaller pieces and then
`transmit the smaller size data-corresponding small pieces through
`the network. That's a common theme of all the references.
`Number 4, priority. Not all image's files are equally
`important particular to a particular user. We can look at each
`every of the four references. In every way they talk about how to
`provide an enhanced user experience based on the particular point
`of view of the user when the user is navigating through that
`image we are seeing and to provide needed data to give that user
`proper high-resolution images while compromise resolution at
`other places, for example, in the direction of the view versus off
`the center. In some other places the things are closer to the
`viewer's view and the things that are further away from the
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`viewer's view. Sometimes you need to do this in a timely
`fashion. And we can see that Ligtenberg and other reference also
`describes you display a fuzzy image first to give a full image to
`the user and later on you progressively enhance the images. So
`those are the examples of common themes that are in all four
`references, and those are some of the issues that are at dispute in
`this trial.
`Now let's look at some of the specific examples how we
`actually use all these references in combination under the two
`instituted grounds at trial. The first one is on claim 1. It's a
`combination of three references. We have Rutledge, we have
`Ligtenberg and we have Cooper. For Rutledge we use that
`reference to teach the database which is the 140 geographic
`database in Figure 1 that provides the map data that needs to be
`transmitted at the request of the client over the network. We also
`use that reference, as illustrate in Figure 3, to show that a large
`image is divided into a smaller map tiles and all this data then
`transmitted through the network. We also specifically talk about
`user reference to show that satellite images, maps and a scan of
`the digital images are part of the image transmission and
`rendering issues addressed by Rutledge. This is closely related to
`GIS in other digital image transmission and rendering.
`Ligtenberg addressed all the main issues that are
`addressed by Rutledge, further provide very specific file format
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`for handling processing and rendering all these divided image
`files or tiles. And they talk about how to render these cases and
`how do you go through the process for downloading and storing
`them on the local memory.
`The third reference, Cooper, goes further on the priority
`issues. Both Rutledge and Ligtenberg talking about display
`selected image tiles in response to viewer's point, viewer's
`selections. But Rutledge and Ligtenberg do not provide a specific
`algorithm or processes to prioritize different image tiles. Cooper
`provides very specific way of doing this based on the user's
`preference, the viewpoint, the turn angle while navigating
`through images. And Cooper, just like both Ligtenberg and
`Rutledge, also further address the efficiency, the speed issue
`while you were doing this storage on the network.
`Now turning to the second combination, and that's the
`Box 3 reference in additional in combining with Migdal for the
`claim number 2. Migdal is very specific about presenting images
`in a 3D environment. As I mentioned before, all the references
`including '794 patent talking about representing images on a
`two-dimensional computer screen, Migdal very specific about the
`2D and the 3D textures can be rendered with efficiency on a
`two-dimensional computer screen. Migdal talks about dividing
`the large image into smaller tiles. Either 3D or two-dimensional,
`it can be divided. Then processing them. Then render them.
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`Therefore, Migdal in combination with the other three references
`provide the ground for us to invalidate claim number 2.
`And with that, I'm going to turn this to my colleague,
`Mr. Day, regarding the disputed claim elements in claims 1 and 2.
`MR. DAY: We seem to have lost the display screen for
`the slides, but what our slides at 16 through 19 shows, again,
`there's only a handful of claim elements that are actually disputed.
`And there's a common flaw in the way that Bradium has
`responded to those claim elements which is that they effectively
`tried to respond -- instead of responding to the full analysis based
`on the combination of the references that we cited, they basically
`tried to pick apart individual references and say this aspect isn't
`taught by this reference and this aspect isn't taught by this
`reference. But breaking the references apart that way doesn't
`actually address the full scope of what we cited. And we noted
`some case law in the reply. There's an Amazon.com case that's
`cited on page 15 of the reply that says that that's not a proper way
`to respond to an invalidity grounds based on nonobviousness.
`Some of these challenged claim elements are fairly
`similar between the two asserted independent claims. Both
`claim 1 and claim 2 have a claim element in which we labeled on
`our chart in slide 16 as Element 1A and on slide 18 is Element
`2B. That has to do with requesting image parcels in priority
`order. Now, what the petition says is that a person of ordinary
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`skill in the art would use the priority algorithm of Cooper or some
`portion of that priority algorithm to request map tiles. And map
`tiles are described in both the Rutledge and the Ligtenberg
`reference. Now, what Bradium doesn't actually dispute is they
`don't dispute that Cooper teaches a priority algorithm. They also
`don't dispute that Rutledge and Ligtenberg teach map tiles which
`meet the Board's construction of image parcel. And we
`understand through the Board's institution decision that the Board
`found that that element was met even after it posed that
`construction. So it's our position that on that claim Bradium
`simply hasn't addressed the actual teaching.
`JUDGE McNAMARA: Let me stop you there. It
`sounds to me a little like you've said, well, they have this element
`and they have this element and then Cooper has this element. But
`the question is, how do you get to the combination?
`MR. DAY: Sure, Your Honor. So with regard to the --
`and I can address this. I think Mr. Bernstein is going to address
`the overall combination, but I'll address the specific elements
`when requesting image parcels in a priority order. So our
`position is that the additional image data that's being requested by
`Cooper is analogous and that a person of ordinary skill in the art
`would view as analogous to requesting additional information in
`the form of a map tile, of a map that's broken down into tiles of
`varying levels of detail. So the application, the combination that
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`we would view is requesting additional detail from that hierarchy
`of tiles within the map to build up the detail of the image being
`viewed by the viewer according to which elements of the image
`contribute most to the quality of the image.
`JUDGE McNAMARA: I guess the question I'm getting
`at is, one of the references discloses tiles and zooming, and the
`other reference discloses some other elements. And as I
`understand it, you are relying on Cooper primarily for its
`disclosure of a priority system. So the question really comes
`down to why, given the disclosures in the other two references,
`would one aware of those two references be inclined to look for a
`priority system or why would they look to the priority system as
`disclosed in Cooper?
`MR. DAY: Well, Your Honor, part of that is it's not
`just the disclosure specifically in those references. It's also what's
`known and understood in the art. And Cooper itself talks about
`using a -- creating a virtual environment that generates a realistic
`perspective for the user as well as some of the background art
`also describes using three-dimensional systems to use
`two-dimensional tiles as the display. So when you look at those
`things together, and the person of ordinary skill in the art is
`always going to look at these certain references as well as the
`background art together, they have a reason to want to use the
`three-dimensional teaching of Cooper to try and generate a
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`realistic three-dimensional virtual environment to visualize
`something like a map or a large-scale satellite or photographic
`imagery in order to create a virtual view of the world.
`I'm not going to address the other claim elements
`specifically unless Bradium addresses them. We will address
`those on rebuttal if necessary. I'm going to turn it over to -- those
`are addressed in our reply. So I'm going to turn it over to
`Mr. Bernstein.
`MR. BERNSTEIN: I think what Your Honor was
`getting at was the specific facts that Microsoft points to, to show
`that there was a motivation to combine.
`JUDGE McNAMARA: Yeah, I looked at Rutledge and
`I see Rutledge sort of -- we said this in the decision to institute.
`We looked at Rutledge, and Rutledge disclosed a zoom layer
`system that you can -- a user can display maps at various levels.
`Each zoom layer is a particular scale. Ligtenberg decomposes an
`image into a number of images at various resolutions. I think
`both Rutledge and Ligtenberg speak in terms of tiles and such.
`So the question is, what is the motivation to combine with
`Cooper?
`MR. BERNSTEIN: So I think the specific facts, just for
`the record, Your Honor, are set forth in slides 14 and 15 where
`we just set forth all of our evidence, specific facts of secondary
`considerations. I think one way that we've looked at this is that
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`all three of the references, Rutledge, Ligtenberg and Cooper, all
`address the problem of getting images to the user as quickly as
`possible by breaking down imagery into various levels of
`resolution instead of sending all the images at once. So they all
`take that same approach in getting images quicker and getting
`better images quicker. All three of the references, and Dr. Ai
`talked about this as well, they focus on the user's viewpoint. It's a
`big part of this invention. All three references focus on
`specifically their prioritizing -- the systems are set up to be based
`on the user's viewpoint as opposed to, you know, anything else.
`That's another thing that's critical for all three references and why
`one of ordinary skill in the art would be motivated to combine
`those references.
`Just briefly on one more point with respect to
`motivation to combine, there's just this concept that Bradium sets
`forth that you would never combine or a person of ordinary skill
`in the art would never combine 3D references and 2D references.
`I mean, that's just wrong from our standpoint. KSR teaches
`against taking any sort of such narrow, rigid approach. It ignores
`all of the testimony of Dr. Michalson that's in his initial
`declaration, Exhibit 1008, paragraphs 44, 52 to 60, 66 through 68
`and pretty much the entirety of his rebuttal declaration at
`Exhibit 1015. And you know, you don't even have to take
`Dr. Michalson's word for it. I mean, there's just a lot of
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`references in the record that a person of ordinary skill in the art,
`at the time of the invention, could look to see that 2D and 3D
`imaging systems were already in existence, and those include the
`Migdal reference which is very explicit as well as the Fuller,
`DeJong, Dawson and Microsoft references that are discussed in
`our petitions and expert declarations.
`JUDGE McNAMARA: Let's assume for a moment that
`we agree with you that there is no distinction between 2D and 3D
`references and such. I'm still not sure I have gotten a clear
`answer to the question on the motivation to combine Cooper with
`the other two references. Claim 1 talks about a partial request
`subsystem, a partial rendering subsystem, a partial rendering
`subsystem prioritizes partial requests. There's a lot of priority
`that's going on in claim 1. And the same thing is going to happen
`in claim 2, because claim 2 says you are going to request images
`in a priority order to provide progressive regional resolution
`enhancement. So there's a lot of priority that's going on in those
`two things.
`I look at Rutledge which has, as I said, zoom levels and
`it has tiles and zoom layers. Ligtenberg has array tiles and tile
`blocks. And the question is, what in the art would suggest to one
`of ordinary skill in the art to use Rutledge and Ligtenberg and go
`to a prioritized system such as that in Cooper? And I need the
`answer from you. Not from you, Mr. Ai.
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`MR. BERNSTEIN: So I think that you can look to the
`teachings of Rutledge and Cooper -- Rutledge and Ligtenberg
`actually do talk about showing a blurrier image first and then
`upping that with additional imagery. It just doesn't tell you
`exactly how you do it. So it's Microsoft's position that there is
`actual some sort of priority being used in those two references.
`But the reason we added Cooper is because there was nothing
`specific as to how you would actually do that or how you could
`possibly do that.
`JUDGE McNAMARA: And then just to avoid the
`potential of someone arguing that that's a new argument, can you
`tell me where in the record you said anything about Rutledge or
`Ligtenberg having any kind of priority system?
`MR. BERNSTEIN: Can I look for that while --
`JUDGE McNAMARA: You can tell me on rebuttal.
`MR. BERNSTEIN: Thank you, Your Honor.
`JUDGE McNAMARA: Thank you.
`MR. AI: Your Honor, may I spend two more minutes
`talking about specific references?
`JUDGE McNAMARA: It's your time. And as you can
`see, we are counting down.
`MR. AI: Thank you, Your Honor. I think
`Mr. Bernstein pointed out one reference about the priority in the
`time domain. That's in Ligtenberg, the further image that's in
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`column 10 on the top portion. However, there are other
`references in either Rutledge or Ligtenberg talking about priority
`in some other context. For example, let's look at Ligtenberg
`again. You look at in column 1 from line 57 through line --
`column 2, line 8. Here we are talking about the local treatment of
`certain image files. So that means certain locations are giving
`priority over others. They are talking about pyramid and the
`encoding, that also provides the priority.
`Furthermore, if you go on the column 2, look at lines
`from 25 through 29, here they talk about the storage formatting
`according to the invention allows desired portion of the image
`data to be retrieved at the desired resolutions. They talk about
`selectivity here talking about priority over a certain data portion
`over others.
`Let me just point you, go to Rutledge, because this is
`the reference that also provides similar suggestions about priority
`in terms of data retrieval and data rendering. Here one example,
`as you point out about zooming, zooming we are talking about at
`different locations in a thing. And that is a spatial priority. The
`later you zoom down, that's taking priority over others.
`Similarly, if you look at the column number 6, you look
`at that that's starting from line 37 through line 50, and this is an
`introduction section regarding the Figures 4A through 4D, this
`viewer commence in terms of changing viewing parameters and
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`the directions. All this require prioritize what is to be transmitted
`rendered first and what's to do next. I think that's very clear when
`we look at this in that context. I completely agree with you, Your
`Honor, that priority, that particular term used in the '794 patent is
`nowhere to be found in the Rutledge or in Ligtenberg. But the
`spirit of it, the technical issue is well presented. Let me give you
`another example --
`JUDGE McNAMARA: Before you give me another
`example, one of these things we are going to be asking you for
`when we are done here is where all this is in the petition and
`where all these examples are in the petition.
`MR. AI: Yes, Your Honor. In column 8 and 7 starting
`from the line 37 all the way to the column 8, line 6, here again we
`are talking about spatial direction, the preference, that provides
`priority in terms of selecting what data to be transmitted and to be
`rendered through the network and on the client side.
`With that, we turn this back to the patent owner. Thank
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`you.
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`JUDGE McNAMARA: You'll have about 12 minutes
`remaining. Thank you.
`MR. COULSON: Good afternoon, Your Honors.
`Again, Chris Coulson for patent owner, Bradium. Would Your
`Honors like to have hard copies of the exhibits?
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`JUDGE McNAMARA: If you have them, that would
`be great. Does the court reporter have a hard copy?
`THE REPORTER: Yes.
`MR. COULSON: May we approach, Your Honor?
`JUDGE McNAMARA: Yes.
`MR. COULSON: Mr. Moore will approach with those.
`Apologies to Judge Chung, we can't hand you one, but I will use
`the ELMO, Your Honor, to try to demonstrate the slides.
`JUDGE CHUNG: Not a problem.
`MR. COULSON: Your Honors, I will begin by
`addressing the question posed by Judge McNamara during the
`presentation. The reason that -- although I'll answer it in the
`opposite way that Microsoft answered it. The reason that Cooper
`would not be combined with Rutledge or Ligtenberg is that no
`useful benefit would be obtained. The Rutledge reference is a
`flat -- and I believe this point is undisputed, a flat reference.
`There's no particular viewpoint being shown. It's a flat 2D
`reference of tiles.
`And I would like to address by putting up slide 16 to get
`more specific. I heard regarding Rutledge/Ligtenberg, I heard a
`couple different things regarding Rutledge and Ligtenberg about
`whether priority was shown. I heard first Mr. Ai's presentation
`state that there is no specific prioritization of image tiles being
`disclosed in Rutledge or Ligtenberg. And in the last presentation
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`by Mr. Ai, I heard that there is a vibe or penumbra around the
`zooming that provides prioritization. Your Honors, referring to
`slide 16 of our demonstratives, there is no prioritization in this
`zoom level.
`This is the selection -- I'm showing the Rutledge
`Figure 4D. And I cover

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