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Case 1:19-cv-11586-FDS Document 270-14 Filed 01/05/22 Page 1 of 5
`Case 1:19-cv-11586-FDS Document 270-14 Filed 01/05/22 Page 1of5
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`EXHIBIT 14
`EXHIBIT 14
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`Case 1:19-cv-11586-FDS Document 270-14 Filed 01/05/22 Page 2 of 5
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`“4 Get a Clear Snapshot of Your Fitr
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`ct @ blog.fitbit.com/get-to-know-the-new-fitbit-cardio-fitness-level-feature/
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`% Fitbit
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`VIEW CATEGORIES
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`FITBIT NEWS
`
`AUGUST28, 2016
`
`Get a Clear Snapshot of Your Fitness
`with the New Fitbit Cardio Fitness Level
`
`BY FITBIT STAFF
`
`f—
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`wv & @ in
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`PNA-FB0007214
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`

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`Case 1:19-cv-11586-FDS Document 270-14 Filed 01/05/22 Page 3 of 5
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`Case 1:19-cv-11586-FDS__Do
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`Anyone who has ever set a goal to “getfit” knows the roadisfilled with smallchanges and hurdles.
`Understanding howall of thoselittle steps and climbs add up can be part of the challenge. Maybeyou start
`hitting your daily step goal more regularly, clocking more activity time at the gym, and making more mindful
`choices at the dinner table, but you never see the numbers on the scale move. Nowthere's a new way to know
`where you stand and track your improvement, by taking your cardiovascular fitness into account.
`
`—"
`

`.——
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`
`
`Introducing Cardio Fitness Level, a new feature on Fitbit Blaze and
`Fitbit Charge 2 that allows you to see a snapshot of yourfitness
`level using a personalized Cardio Fitness Score. Viewable in the
`heart rate section of the Fitbit app, your score is an estimation of
`your VO? Max (the maximum amount of oxygen your body can
`use when you're working out at your hardest)}—widely accepted as
`the gold standard measurementof cardiovascular fitness.
`
`Fitbit automatically provides you with a Cardio Fitness Level in the
`app using your resting heart rate and user profile. You can obtain a
`
`
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`PNA-FB0007215
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`

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`Using your Cardio Fitness Score, Fitbit provides an easier way to
`understand where you stand with a fitness level rating based on
`your age range and gender (from poor to excellent). This allows
`you to know where you stand as you make changes to improve
`over time.
`
`Want to improve your Cardio Fitness Score? The app
`experience shows how making changes in yourfitness routine can
`help improve your cardio fitness. By increasing your exercise
`frequency and intensity, and by reaching a healthier weight, you
`may see your score go up in the Fitbit app over time.
`
`Aa
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`oe
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`Case 1:19-cv-11586-FDS Document 270-14 Filed 01/05/22 Page 4 of 5
`-FDS Document 270-14 Filed 01/05/22 Page 4 of 5
`more precise Cardio Fitness Score & Level by going for a run of at
`least 10 minutes on flat terrain at a comfortable pace with
`Connected GPS enabled. The higher your Cardio Fitness Score,
`the better your cardiovascularfitness.
`
`57 ‘sting, bern
`Exercise Can Make An Impact
`
`‘ereycele iu
`Cardio Fitness
`
`How Weight Affects Your Score
`
`PNA-FB0007216
`
`

`

`Case 1:19-cv-11586-FDS Document 270-14 Filed 01/05/22 Page 5 of 5
`One wayto improve your VO2 M
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`Now with the Cardio Fitness Level feature from Fitbit, you will have a clear snapshot of where you are when you
`start a fitness journey. And you'll get a better understanding of the impact your workouts or weight loss have on
`your overall cardiovascularfitness.
`
`Cardio Fitness Level is available on Fitbit Blaze and Fitbit Charge 2.
`
`This information is for educational purposes only and is not intended as a substitute for medical! diagnosis or
`treatment. You should not use this information to diagnose or treat a health problem or condition. Always check
`with your doctor before changing your diet, altering your sleep habits, taking supplements, or starting a new
`fitness routine.
`
`PNA-FB0007217
`
`

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