`
`ESTTA Tracking number:
`
`ESTTA1207091
`
`Filing date:
`
`05/05/2022
`
`IN THE UNITED STATES PATENT AND TRADEMARK OFFICE
`BEFORE THE TRADEMARK TRIAL AND APPEAL BOARD
`
`Ex parte appeal
`no.
`
`88886981
`
`Appellant
`
`EWB Holdings LLC
`
`Applied for mark
`
`CAMBIO
`
`Correspondence
`address
`
`Submission
`
`Attachments
`
`Filer's name
`
`Filer's email
`
`TIMOTHY M HSIEH
`MH2 TECHNOLOGY LAW GROUP LLP
`1951 KIDWELL DRIVE
`SUITE 310
`TYSONS CORNER, DC 20006
`UNITED STATES
`Primary email: tim@mh2law.com
`Secondary email(s): doreen@mh2law.com, docketing@mh2law.com,
`eraynes@symbus.com
`703-917-0000
`
`Reply brief
`
`2022-05-05 - CAMBIO - Reply Brief.pdf(108054 bytes )
`
`Timothy M. Hsieh
`
`tim@mh2law.com, nhernandez@mh2law.com, docketing@mh2law.com,
`eraynes@symbus.com
`
`Signature
`
`Date
`
`/Timothy M. Hsieh/
`
`05/05/2022
`
`
`
`IN THE UNITED STATES PATENT AND TRADEMARK OFFICE
`
`BEFORE THE TRADEMARK TRIAL AND APPEAL BOARD
`
`
`
`
`
`
`
`
`
`In re:
`
`Mark:
`
`Serial Number:
`
`Filing Date:
`
`Examining Atty:
`
`
`
`
`
`
`
`
`
`
`
`
`
`
`
`
`
`
`
`
`SBOX Holdings LLC (formerly EWB Holdings LLC)
`
`CAMBIO
`
`88886981
`
`April 24, 2020
`
`Verna Beth Ririe, Esq.
`
`APPLICANT’S REPLY BRIEF
`
`
`
`
`
`Timothy M. Hsieh, Esq.
`MH2 Technology Law Group LLP
`1951 Kidwell Drive, Suite 310
`Tysons Corner, VA 22182
`Telephone: 703-917-0000
`Email: tim@mh2law.com
`
`Attorney for Applicant
`
`Evan A. Raynes, Esq.
`Symbus Law Group PLLC
`1775 I Street, NW, Suite 1150
`Washington, DC 20006
`Telephone: 202-258-0652
`Email: eraynes@symbus.com
`
`Of Counsel
`
`
`
`
`
`In re SBOX Holdings LLC
`Application Serial No. 88886981
`
`SBOX Holding LLC, by way of assignment from EWB Holdings LLC (“Applicant”),1
`
`
`
`responds to the Examining Attorney's Appeal Brief as follows. Applicant believes it has
`
`addressed all of the points raised in the Examining Attorney's Appeal Brief, but wishes to clarify
`
`one point.
`
`The Examining Attorney's Appeal Brief states that "Evidence shows that both marks are
`
`conjugations of the same word in the Spanish language. See excerpts from
`
`www.spanishdict.com, attached to Final Office Action of April 14, 2020 at pp. 8-9 which shows
`
`that the Spanish word 'CAMBIAR' is a verb meaning 'to change' with the word 'CAMBIO' being
`
`the present tense of the word and 'CAMBIARE' being the future tense of the word." However,
`
`this assertion omits the fact that the CAMBIARE mark in the cited registration is an Italian word,
`
`whereas the word "cambiaré" that appears on pp. 8-9 of the Final Office Action (not "cambiare,"
`
`as the Examining Attorney states) is a Spanish word. The fact that the CAMBIARE mark in the
`
`cited registration is an Italian word is evident from the file history of the CAMBIARE
`
`registration and has not been disputed by the Examining Attorney. The file history for the cited
`
`registration shows that the Examining Attorney for the underlying application presented
`
`evidence that CAMBIARE means "to change" in Italian on page 2 of the Office Action dated
`
`October 12, 2017, and that the applicant agreed in its Response to Office Action dated April 12,
`
`2018. This conclusively establishes that the cited CAMBIARE mark is an Italian word, and as
`
`Applicant's Appeal Brief indicates, this word is pronounced very differently from Applicant's
`
`CAMBIO mark. Further, the Examining Attorney does not dispute or even address the stark
`
`differences between the pronunciations of the Italian word CAMBIARE and the Spanish word
`
`
`1 The assignment from EWB Holdings LLC to SBOX Holdings LLC was recorded in the records
`of the U.S. Patent and Trademark at Reel/Frame 7639/0859 on February 21, 2022.
`
`- 1 -
`
`
`
`In re SBOX Holdings LLC
`Application Serial No. 88886981
`
`CAMBIO, and Applicant respectfully submits that these differences are sufficient to establish
`
`there is no likelihood of confusion between the marks.
`
`Thus, for the reasons stated above, and for the reasons stated in Applicant's Appeal Brief,
`
`Applicant respectfully submits that there is no likelihood of confusion between the CAMBIO
`
`and CAMBIARE trademarks and requests approval of its CAMBIO mark for publication.
`
`Respectfully submitted,
`
`SBOX Holdings LLC (formerly EWB Holdings LLC)
`
`Date: May 5, 2022
`
`
`
`
`
`
`
`
`
`By:
`
`
`
`
`
`
`
`
`
` /Timothy M. Hsieh/
`Timothy M. Hsieh, Esq.
`MH2 Technology Law Group LLP
`1951 Kidwell Drive, Suite 310
`Tysons Corner, VA 22182
`Telephone: 703-917-0000
`Email: tim@mh2law.com
`
`Attorney for Applicant
`
`
`
`
`
`
`
`- 2 -
`
`

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