throbber
UNITED STATES PATENT AND TRADEMARK OFFICE
`
`__________________________
`
`BEFORE THE PATENT TRIAL AND APPEAL BOARD
`
`____________________
`
`LKQ Corporation and Keystone Automotive Industries, Inc.,
`
`Petitioners,
`
`v.
`
`GM Global Technology Operations LLC,
`
`Patent Owner.
`
`_________________
`
`U.S. Design Patent No. D813,120
`
`Filed: September 19, 2016
`
`Issued: March 20, 2018
`
`Title: Hood Panel of Car
`
`__________________________
`
`Inter Partes Review No.: To Be Assigned
`
`
`
`DECLARATION OF JAMES M. GANDY, IN SUPPORT OF
`LKQ CORPORATION’S AND
`KEYSTONE AUTOMOTIVE INDUSTRIES, INC.’S PETITION FOR
`INTER PARTES REVIEW OF U.S. DESIGN PATENT NO. D813,120
`
`
`
`
`
`LKQ - Ex. 1003 p. 1
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`

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`
`
`I, James M. Gandy, submit this declaration in support of a Petition for Inter
`
`Partes Review of U.S. Design Patent No. D813,120 (“the ’120 Patent”). In
`
`accordance with 28 U.S.C. § 1746, I declare under penalty of perjury that the
`
`statements herein are true and correct to the best of my knowledge, belief,
`
`recollection, and understanding. All statements made on information and belief are
`
`believed to be true. I am over the age of eighteen, and, if asked to do so, I could
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`competently testify to the matters set forth herein.
`
`I.
`
`INTRODUCTION
`
`1.
`
`I have been retained by LKQ Corporation and Keystone Automotive
`
`Industries, Inc. (together “LKQ” or “Petitioner”), as an expert witness in the above-
`
`captioned proceeding. Based on my education and my experience in transportation
`
`design, I have been asked to render an opinion regarding the patentability of the sole
`
`claim of the ’120 Patent.
`
`2.
`
`As discussed in further detail in this Declaration and any supplemental
`
`reports, testimony, or declarations that I may provide, it is my opinion that the sole
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`claim of the ’120 Patent is unpatentable based on the grounds set forth herein.
`
`3.
`
`The following is my report and it and the exhibits hereto contain my
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`opinions and the support therefore. In connection with rendering my opinion I have
`
`reviewed and relied upon the following materials:
`
`•
`
`U.S. Design Patent No. D813,120 (“the ’120 Patent”) (Ex. 1001);
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`LKQ - Ex. 1003 p. 2
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`
`•
`
`•
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`•
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`File History for U.S. Design Patent No. D813,120 (Ex. 1002);
`
`Sonic 2017, General Motors, July 2016 (Ex. 1005) (“Sonic 2017”);
`
`Traverse 2015, General Motors, July 2014, archived on December 12,
`
`2014, by the Internet Archive organization’s “Wayback Machine” at
`
`https://web.archive.org/web/20141212044203/http://www.auto-
`
`brochures.com/makes/Chevrolet/Traverse/Chevrolet_US%20Traverse
`
`_2015.pdf. (“Traverse 2015”) (Ex. 1006);
`
`•
`
`Traverse/14, General Motors, July 2013, archived on April 3, 2014, by
`
`the Internet Archive organization’s “Wayback Machine” at
`
`https://web.archive.org/web/20140403110028/http://www.auto-
`
`brochures.com/makes/Chevrolet/Traverse/Chevrolet_US%20Traverse
`
`_2014.pdf_2014.pdf (“Traverse/14”) (Ex. 1007);
`
`•
`
`Screenshot of 2014 Chevrolet Traverse LS, extracted from “2014
`
`Chevy Traverse LS Review Walkaround – Used Cars for Sale in
`
`Columbus Ohio” (timestamp: 4m34s), published on YouTube on
`
`March 24, 2014 by Chesrown Autos, accessible at
`
`https://www.youtube.com/watch?v=5jZ_LYGZJnU (Ex. 1008);
`
`•
`
`Screenshot of 2014 Chevrolet Traverse LS, extracted from “New 2014
`
`Chevrolet Traverse LS Review | 140377” (timestamp 0:06), published
`
`on YouTube on April 25, 2014, by Michael Boyer Chevrolet Cadillac
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`Page 3 of 58
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`LKQ - Ex. 1003 p. 3
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`Buick GMC Ltd., accessible at
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`https://www.youtube.com/watch?v=uCF77dLIbJ4 (Ex. 1009);
`
`•
`
`Screenshot of 2017 Chevrolet Sonic LS Sedan, extracted from “2017
`
`Chevy Sonic LS Sedan: First Person In Depth Look” (timestamp
`
`03:33), published on YouTube on January 21, 2017, by N&T Auto
`
`Reviews, accessible at
`
`https://www.youtube.com/watch?v=yNdO0zmU5Qc (Ex. 1010);
`
`•
`
`Screenshot of 2012 Chevrolet Sonic LTZ, extracted from “Chevrolet
`
`Sonic LTZ 2012 Test Drive & Car Review with Ross Rapoport by
`
`RoadflyTV” (timestamp 00:58), published on May 8, 2012, by
`
`RoadflyTV, accessible at
`
`https://www.youtube.com/watch?v=W0tk7sJSD6Q (Ex. 1011);
`
`•
`
`Photograph of 2015 Chevrolet Traverse, www.chevrolet.com,
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`archived on June 9, 2014, by the Internet Archive organization’s
`
`“Wayback Machine” at
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`https://web.archive.org/web/20140609161008/http://www.chevrolet.c
`
`om/content/dam/Chevrolet/northamerica/usa/nscwebsite/en/Home/Ve
`
`hicles/SUVs%20and%20Crossovers/2015_Traverse/Model_Overview
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`/01_images/2015-chevrolet-traverse-crossover-suv-mo-exterior-
`
`1480x551-04.jpg (Ex. 1012);
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`Page 4 of 58
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`•
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`2013 Sonic, General Motors, August 2012, archived on April 3, 2014,
`
`by the Internet Archive organization’s “Wayback Machine” at
`
`https://web.archive.org/web/20140403104909/http://www.auto-
`
`brochures.com/makes/Chevrolet/Sonic/Chevrolet_US%20Sonic_2013
`
`.pdf (Ex. 1013); and
`
`•
`
`4.
`
`The documents and materials listed in my other declarations.
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`In addition to the above-stated materials provided, I have also relied on
`
`my own education, training, experience, and knowledge in the field of transportation
`
`or automotive design and design patents.
`
`5.
`
`Based on my review of the ’120 Patent and its file history, the Patent
`
`Owner never disclosed the above prior art Chevrolet Traverse references to the
`
`examiner. Even more notably, not a single non-patent publication was cited on the
`
`face of the patent or in the file history, and none was disclosed by GM to the
`
`examiner. However, in my experience, the most relevant prior art was typically
`
`found in such publications. Further, General Motors was certainly aware of the
`
`existence and content of published depictions of that vehicle in its own promotional
`
`brochures. Reviewing other GM design patents and file histories, it appears this type
`
`of disclosure deficiency is the norm for GM, not the exception. It is difficult to
`
`explain the rationale behind General Motors’ apparent belief that its, or its
`
`competitors’, past vehicle models and associated prior art publications do not
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`constitute relevant prior art, or its decision to consistently and repeatedly omit from
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`its prior art disclosure statements the myriad prior art publications and references
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`that are unmistakably in their possession (e.g., their own marketing and promotional
`
`materials) and that are undeniably relevant prior art (e.g., prior GM vehicles bearing
`
`nearly identical, if not identical designs).
`
`6.
`
`I may also consider additional documents and information that have not
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`yet been provided to or discovered by me should such documents and information
`
`be brought to my attention after the date I submit this Declaration, and I reserve the
`
`right to add to or amend my opinions in connection with the same.
`
`7.
`
`The analysis in this Declaration is exemplary. Additional reasons may
`
`support my conclusions, but they do not form my current analysis. The fact that I
`
`do not address a particular reason does not imply that I would agree or disagree with
`
`such additional reason.
`
`8.
`
`I receive compensation at a rate of $350 per hour for my time spent on
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`this matter, except for any travel time, which is billed at one-half of my hourly rate.
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`I am also being reimbursed for reasonable and customary expenses associated with
`
`my work on this matter. I have no financial interests in the patents involved in this
`
`proceeding, and my compensation is not dependent on the outcome of this
`
`proceeding. The conclusions I present are based on my own judgment. I am not an
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`employee of LKQ Corporation, Keystone Automotive Industries, Inc., Irwin IP
`
`LLC, or any affiliated companies.
`
`II. QUALIFICATIONS
`
`9. My current curriculum vitae is Exhibit 1014 in this proceeding.
`
`10.
`
`I hold a Bachelor of Science in Architectural Design Technology from
`
`Temple University in Philadelphia, Pennsylvania, where I graduated in 1972.
`
`11. Upon graduation, I worked as a Design Patent Examiner in Art Unit
`
`2911 for the United States Patent and Trademark Office (“USPTO”). While in Art
`
`Unit 2911, I primarily worked in class D12 “Transportation.” My responsibilities
`
`included examining design patent applications, examining reexamination and
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`reissue applications, issuing determinations on examined applications, initiating
`
`interference proceedings, and preparing examiner’s answers for applications on
`
`appeal to the Board of Patent Appeals and Interferences.
`
`12.
`
`In 1979, I was promoted to Primary Examiner and continued to work
`
`as a Design Patent Examiner in Art Unit 2911 for the USPTO. With this promotion,
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`I gained full signatory authority and trained new examiners while occasionally
`
`fulfilling supervisory patent examiner duties when the art unit supervisor was absent.
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`13.
`
`In my 24 years of work as a Design Patent Examiner at the USPTO, I
`
`made patentability determinations
`
`in approximately 10,000 design patent
`
`applications that I examined. I have examined design patent applications in every
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`design class, and approximately three-quarters of my examinations related to Class
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`D12 (Land Transportation).
`
`14.
`
`In 1996, I became a Supervisory Patent Examiner for the USPTO and
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`transitioned to Art Unit 2913, which also reviews designs for Transportation among
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`other classes of art. As supervisor, I managed the work flow, quality, and timeliness
`
`of examiners in my art unit. I also trained junior examiners and provided additional
`
`training to primary examiners to maintain consistency in work product. I evaluated
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`the performance of all examiners in the art unit. Finally, I also developed the Design
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`Examiner Supplemental Training Guide and led the program for uniformity of
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`examination practice for the entire Design Patent Technology Center.
`
`15.
`
`In 1998, I became the Design Patent Practice Specialist for Technology
`
`Center 2900 at the USPTO. I continued to train all new examiners, junior examiners
`
`when they joined the USPTO and trained all examiners at Technology Center 2900
`
`through continuing education programs. I was in charge of updating the Design
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`Examiner Supplemental Training Guide and Chapter 1500 Design Patents in the
`
`Manual of Patent Examining Procedure. I responded to inquiries from external
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`customers about design patent practice and procedure on a daily basis. I
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`continuously reviewed cases, decisions, and reports coming from the courts, the
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`Board, and the Office of Patent Quality Review to train examiners and update the
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`previously mentioned documents. Finally, I also made presentations to attorneys
`
`and inventor groups on behalf of the USPTO.
`
`16. During my career at the USPTO, I received an outstanding rating under
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`the performance appraisal plan for 32 consecutive years. I also received various
`
`accolades including the Department of Commerce Bronze Medal Award in 1983;
`
`the USPTO’s Distinguished Career Award in 2000 in recognition of consistent
`
`superior performance in design patent application examination and in art unit
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`leadership; and the Norman P. Morgenstern Award in 2004 for the leadership and
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`innovation contributions made by Supervisory Patent Examiners.
`
`17. Currently, and since my retirement from the USPTO in 2005, I have
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`occasionally counseled patent attorneys and agents who file design patents
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`applications.
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`18. Due to my approximately 33 years of design-patent-examination
`
`experience with the USPTO in the field of transportation design, I consider myself
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`to be a designer of at least ordinary skill in the field of transportation design.
`
`19.
`
`In the past I have served as in expert in Complaint of Ford Global
`
`Technologies, LLC under Section 337 of The Tariff Act of 1930, As Amended, on
`
`behalf of Ford Global Technologies; Magnadyne Corp. vs. Best Buy Co., Inc., on
`
`behalf of Magnadyne; Weber-Stephen Products LLC v. Sears Holdings Corporation,
`
`on behalf of Sears; Trinity Manufacturing, L.L.C.; Campbell Soup Company; and
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`Campbell Sales Company v. Gamon Plus, Inc. on behalf of Campbell Soup
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`Company; Nite Glow Industries, Inc., I Did It, Inc., and Marni Markell Hurwitz v.
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`Central Garden & Pet Company and Four Paws Pet Company, d/b/a Four Paws
`
`Products, LTD on behalf of Nite Glow and Marni Markell Hurwitz.
`
`III. MY UNDERSTANDING OF THE APPLICABLE LEGAL
`PRINCIPLES
`
`20. As a design patent expert, I am not an attorney and, therefore, nothing
`
`in this report should be construed as me offering any legal opinions. Rather, I am
`
`offering design assessments and opinions. In rendering my analysis, I have been
`
`informed by counsel regarding the legal standards for determining patentability. I
`
`have applied those standards in forming the opinions expressed in this report.
`
`21. Based on my conversations with counsel for LKQ and my review of
`
`administrative decisions and articles discussing design patent law principles, I have
`
`the following understanding of patents generally, and design patents specifically. I
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`understand that a “utility patent” protects the way something works, but a “design
`
`patent” protects the way something looks.
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`22.
`
`It is my understanding that to be patentable, a design must be new and
`
`original, and non-obvious. To be new (or have “novelty”), a design must differ from
`
`all previous designs (known as the “prior art”). A design must also be original,
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`which means that it has to do more than simply imitate what already exists. I further
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`understand that a design patent does not cover functional aspects of the design, that
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`is to say, aspects that are present as part of the design because they have to be there
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`for the article to function.
`
`23.
`
`It is my understanding that, for design patents, there is only one claim
`
`that identifies the patented design and that single claim is shown or described in the
`
`“figures” of the patent.
`
`24.
`
`I understand that a design patent can be invalidated on the basis that the
`
`claimed invention was “anticipated” (that is, that the claimed invention was not
`
`novel) over a disclosure in the prior art. It is my understanding that a claimed
`
`invention is anticipated if it is identical in all material respects to a disclosure in the
`
`prior art, and that the claimed design and the prior art design must be substantially
`
`the same. It is further my understanding that the claimed design is substantially the
`
`same as the prior art design if, from the perspective of the ordinary observer (and
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`not through that of a designer of ordinary skill who designs articles of the type
`
`involved) giving such attention as a purchaser usually gives to the design, the
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`resemblance between the designs is such as to deceive the ordinary observer,
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`inducing the ordinary observer to purchase one supposing it to be the other. It is
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`further my understanding that this assessment considers similarity between the
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`designs as a whole rather than elements of the design in isolation, and that the
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`comparison should consider significant differences between the designs and not
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`minor or trivial differences. However, I also understand that when the claimed
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`design is close to the prior art designs, small differences could appear important to
`
`the ordinary observer.
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`25.
`
`I understand that when considering whether a design is invalid as
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`anticipated by the prior art, those design elements that are functional, as well as those
`
`that are not ornamental, should not be considered to establish novelty over the prior
`
`art. I understand that a design or element may not be ornamental if its appearance is
`
`not a matter of concern in the article’s normal and intended use, such as if it is
`
`completely hidden or obscured throughout its normal and intended use. I further
`
`understand that the period of normal and intended use of an article excludes the time
`
`during which the article is manufactured or assembled, but otherwise generally
`
`extends to the end of the article’s life, and that factual considerations particular to
`
`that article’s design govern whether its design is or is not ornamental. I further
`
`understand that, even though an article may be visible during its normal and intended
`
`use, its appearance may nonetheless not be a matter of concern to purchasers.
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`26. Regarding obviousness, I understand that the ultimate question is
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`whether the claimed design would have been obvious to an ordinary designer who
`
`designs the type of articles involved. More specifically, the inquiry is whether one
`
`of ordinary skill would have combined teachings of the prior art to create the same
`
`overall visual appearance as the claimed design. It is also my understanding that
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`obviousness is based on the scope and content of the prior art, the differences
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`between the prior art and the claim, and the level of ordinary skill in the art. I further
`
`understand that one must not use hindsight to compare prior art to the claimed
`
`design.
`
`27.
`
`I further understand that to determine whether a design patent claim is
`
`obvious, there is a two-step process. First, there needs to be a single prior art
`
`reference in existence, the design characteristics of which are basically the same as
`
`the challenged design, but that such a “primary reference” need not contain each and
`
`every ornamental feature present in the challenged design to be basically the same.
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`In other words, the “basically the same” test requires consideration of the visual
`
`impression created by the patented design as a whole.
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`28. Second, there can be other references, “secondary references,” that may
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`be used to modify the primary reference to create a design having the same overall
`
`visual appearance or impression as the challenged design. I understand that, in order
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`to modify the primary reference, the secondary references must be so related that the
`
`appearance of certain ornamental features in one would suggest the application of
`
`those features to the other. I also understand that a secondary reference is sometimes
`
`unnecessary. I further understand that obviousness requires a designer to be
`
`motivated to combine the existing prior art references to create the new design.
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`29.
`
`I also understand that the features of the primary reference and the
`
`secondary reference or references are then combined to create a “hypothetical” third
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`reference and if the hypothetical reference has the same overall visual appearance or
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`impression as the challenged design, then the challenged design is obvious. The
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`similarity of the overall designs is what is important, de minimis differences or slight
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`variations between the challenged design and the hypothetical reference are not
`
`relevant.
`
`IV. THE ’120 PATENT
`
`30.
`
`I understand that the ’120 Patent was filed on September 19, 2016, and
`
`granted on March 20, 2018.
`
`31.
`
`I have reviewed the ’120 Patent and its file history. The ’120 Patent
`
`has one claim for the ornamental design for a hood panel of a car, as shown and
`
`described in its seven figures. I understand that in a design patent, only the solid
`
`lines are claimed, not the dashed lines. The seven figures and descriptions of the
`
`’120 Patent are reproduced below:
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`“FIG. 1 is a perspective view of new design [sic] for a hood panel of car [sic]
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`as shown in the drawings[.]” Ex. 1001, at 1.
`
`
`
`
`
`Id. at FIG. 1.
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`“FIG. 2 is a front elevation view thereof[.]” Id. at 1.
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`Id. at FIG. 2.
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`“FIG. 3 is a rear elevation view thereof[.]” Id. at 1.
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`Id. at FIG. 3.
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`“FIG. 4 is a left side elevation view thereof[.]” Id. at 1.
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`
`
`
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`
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`Id. at FIG. 4.
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`“FIG. 5 is a right side elevation view thereof[.]” Id. at 1.
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`Id. at FIG. 5.
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`“FIG. 6 is a top plan view thereof[.]” Id. at 1.
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`Id. at FIG. 6.
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`“FIG. 7 is a bottom plan view thereof.” Id. at 1.
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`Id. at FIG. 7.
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`32. The 2017 Chevrolet Sonic embodies the claimed invention. Images of
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`that vehicle from General Motors’ “Sonic 2017” promotional brochure are included
`
`below:
`
`Ex. 1004, at 7, 9 (cropped and/or rotated).
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`V. ORDINARY OBSERVER
`
`33.
`
`I have been informed that the identification of the ordinary observer is
`
`made by focusing on the actual product that is presented for purchase and the
`
`ordinary purchaser of the product.
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`34.
`
`In this instance, I believe that an ordinary observer would be the retail
`
`consumer of vehicle hoods.
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`VI. DESIGNER OF ORDINARY SKILL IN THE ART
`
`35.
`
`I have been informed that an “ordinary designer” or “designer of
`
`ordinary skill in the art” is one who designs articles of the type involved in the
`
`relevant art of the ’120 Patent.
`
`36.
`
`In this context, and as of the priority date of the ’120 Patent (March 18,
`
`2016), an ordinary designer or designer of ordinary skill in the art would be an
`
`individual who has at least an undergraduate degree in transportation or automotive
`
`design and has work experience in the field of transportation or automotive design,
`
`or someone who has several years’ work experience in transportation and
`
`automotive design.
`
`37. From a design examination standpoint, the examiner would identify key
`
`elements that define the overall visual appearance of the design. Once that is
`
`established, the examiner identifies various secondary elements that may be relevant
`
`to the ornamentality of the claimed design.
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`38. Examiners can and should consider many sources for already existing
`
`similar designs, especially in relation to the global automotive market. This would
`
`include already published patents and publications, such as coverage of auto shows
`
`from inside and outside the United States, concept cars, auto industry blogs, auto
`
`industry print and online publications such as Motor Trend or Car and Driver, cars
`
`that are currently on the market, prior model years of cars, Pinterest, google image
`
`search results, third party websites such as netcarshow.com, motorologist.com, after-
`
`market design trends, and others.
`
`39.
`
`I further understand that the ordinary designer is presumed to have
`
`knowledge of the prior art.
`
`VII. CLAIM CONSTRUCTION AND FUNCTIONALITY
`
`40. My understanding is that the specification of the ’120 Patent does not
`
`claim any broken lines in the figures. Further, neither the claim, nor the description
`
`makes any reference to the existence of broken lines on the drawing.
`
`41. Briefly stated and as shown in the below diagram, the claimed design
`
`shows a vehicle hood panel comprising:
`
`• a center peak;
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`• a sloped U-shaped beveled edge (orange highlight);
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`• a pair of substantially triangular flanges (purple highlights);
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`• a raised middle portion of the hood panel (green highlight);
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`• a pair of sloping planes (blue highlights);
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`• a pair of accent beveled edges comprising a bend (yellow highlights); and
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`• an underside of the hood panel further comprising a structural plate.
`
`
`
`Ex. 1001, FIG 1 (annotated). Each of the above-identified elements is discussed and
`
`
`
`illustrated in greater detail below.
`
`A. Center Peak
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`42. The claimed design comprises a peak (identified in the below with a red
`
`arrow) that runs longitudinally along the center of the hood, as identified on the
`
`below figure:
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`Id. at FIG 1 (annotated).
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`B.
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`Sloped U-Shaped Beveled Edge.
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`43. The claimed design of the ’120 Patent comprises a sloped, substantially
`
`U-shaped beveled edge, highlighted in orange in the below annotated figures:
`
`Id. at FIG. 1 (annotated)
`
`Id. at FIG. 6 (annotated)
`
`
`
`
`
`
`
`
`
`Id. at FIG. 2, (annotated)
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`Page 22 of 58
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`LKQ - Ex. 1003 p. 22
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`

`

`
`
`C.
`
`Substantially Triangular Flanges
`
`44. Outboard of the U-shaped beveled edge, the claimed design further
`
`comprises a pair of substantially triangular flanges, highlighted in purple in the
`
`below figures:
`
`Id. at FIG. 1 (annotated)
`
`
`
`
`
`Id. at FIG. 6 (annotated)
`
`
`
`
`
`Id. at FIG. 2 (annotated)
`
`D. Raised Middle Portion
`
`45. The claimed design of the ’120 Patent further comprises a raised middle
`
`portion, highlighted in green in the below figures:
`
`Page 23 of 58
`
`LKQ - Ex. 1003 p. 23
`
`

`

`
`
`Id. at FIG. 1 (annotated)
`
`
`
`
`
`Id. at FIG. 2 (annotated)
`
`E.
`
`Sloping Planes
`
`46. Also inboard of the U-shaped beveled edge and on either side of the
`
`raised middle portion, the claimed design further includes a pair of sloping planes,
`
`highlighted in blue in the below figures:
`
`Page 24 of 58
`
`LKQ - Ex. 1003 p. 24
`
`

`

`
`
`Id. at FIG. 1 (annotated)
`
`
`
`
`
`Id. at FIG. 6 (annotated)
`
`
`
`
`
`Id. at FIG. 2 (annotated)
`
`F. Accent Beveled Edges
`
`47. The claimed design further comprises a further pair of accent beveled
`
`edges, highlighted in yellow in the below figures, those accent beveled edges each
`
`further comprising a bend:
`
`Id. at FIG. 1 (annotated)
`
`
`
`
`
`Id. at FIG. 6 (annotated)
`
`
`
`Page 25 of 58
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`LKQ - Ex. 1003 p. 25
`
`

`

`
`
`
`
`Id. at FIG. 2 (annotated)
`
`G. Underside and Structural Plate
`
`48. The ’120 Patent further depicts an underside of the hood panel, as
`
`shown below:
`
`
`
`Id. at FIG. 7.
`
`49. The underside of the hood comprises a structural plate to which the
`
`upper sheet is shown to be affixed. This lower structural plate comprises a recessed
`
`channel along the front of the hood panel, a set of sockets on either side of the panel
`
`Page 26 of 58
`
`LKQ - Ex. 1003 p. 26
`
`

`

`
`
`(presumably for mating with extrusions or vibration dampening mounts that the
`
`hood panel would interface with when closed), and various holes and openings for
`
`accommodating or mounting vehicle components such as the hood hinge assemblies,
`
`a support strut for propping the hood open, and a slot for accommodating a hook
`
`(also depicted in FIG. 7) for interfacing with the vehicle’s hood latch.
`
`50. These slots, holes, recesses, and extrusions have little to no ornamental
`
`value. They serve the exclusively functional purposes of ensuring appropriate
`
`structural rigidity and crumple properties, and of accommodating the mounting of
`
`various mechanical and other components to the hood panel and accommodating
`
`components comprising the engine bay and chassis, which may include engine
`
`components, engine covers, line and wire run paths, and dampening mounts for
`
`minimizing vibration and securing proper alignment of the hood when it is closed.
`
`Such vibration dampening mounts are evident, for example, in the below photograph
`
`of the 2015 Chevrolet Traverse, and serve the functional purposes of preventing
`
`vibration, and maintaining alignment of the hood panel when it is closed:
`
`Page 27 of 58
`
`LKQ - Ex. 1003 p. 27
`
`

`

`
`
`Vibration
`Dampening Mounts
`
`Ex. 1008 (cropped, annotated)
`
`
`
`51. The same is true of the embodying 2017 Chevrolet Sonic, as shown
`
`below:
`
`Page 28 of 58
`
`LKQ - Ex. 1003 p. 28
`
`

`

`
`
`
`
`Ex. 1010 (cropped).
`
`52. The structural plate further comprises a recessed central portion with a
`
`number of cutouts, where portions of the remaining material forms mounting points
`
`for affixing the lower structural plate to the upper sheet, and other portions of the
`
`remaining material is shown to be formed into an arrangement of semi-tubular
`
`braces. The recessed central portion further comprises numerous bolt holes and
`
`slots, presumably as fastening points for an insulating pad.
`
`53. The underside of the hood is concealed during the vast majority of the
`
`time during which an embodying article would be in operation (i.e., while the hood
`
`panel is closed). Further, even during those times when the hood is open, the
`
`appearance of the underside of the claimed hood panel would not be a matter of
`
`concern for purchasers.
`
`Page 29 of 58
`
`LKQ - Ex. 1003 p. 29
`
`

`

`
`
`54. The appearance of the elements depicted in the central recessed portion
`
`of the structural plate is not a matter of concern for purchasers of the claimed parts.
`
`When sold, the hood panel of the embodying vehicle comprises an opaque hood
`
`insulating pad that is affixed to the underside of the hood and that entirely conceals
`
`the area within the recessed portion of the structural plate. This hood insulating pad
`
`is evident in videos of each of the embodying and below-identified prior art vehicles
`
`published to YouTube more than one year before the priority date of the ’120 Patent.
`
`See Exhibits 1008. 1010, 1011. For example, a screenshot from such a video
`
`depicting the underside of the hood panel of the embodying 2017 Chevrolet Sonic is
`
`set forth below:
`
`
`
`Ex. 1010 (cropped).
`
`55. The fact that the recessed portion of the structural plate is entirely
`
`concealed behind an insulating pad when an embodying hood panel would be in
`
`normal use and operation (i.e., when installed in a model year 2017-up Chevrolet
`
`Sonic) renders it concealed, or at least obscure, during normal use. Although it is
`
`Page 30 of 58
`
`LKQ - Ex. 1003 p. 30
`
`

`

`
`
`conceivable that the recessed portion of the structural plate on the underside of the
`
`hood panel may be visible at some times during the life of an embodying hood panel,
`
`such as prior to the installation or during replacement of the hood insulating pad,
`
`that is no different than features of other designs that were deemed improper subjects
`
`for design patents on the basis that the designs were not directed towards an
`
`ornamental design. I understand that designs that were previously denied patent
`
`protection on that bases included designs directed towards horseshoe calks (i.e.,
`
`protrusions on the underside of horseshoes) and vacuum cleaner brushes, each of
`
`which would be visible to users if the ground-contacting face of the horseshoe or
`
`vacuum cleaner were lifted off the ground. Yet, the appearance of neither the
`
`challenged horseshoe calk, nor the challenged vacuum cleaner brush was found to
`
`be a matter of concern due to consumers’ and purchasers’ attitudes towards the
`
`appearances of those articles.
`
`56. Further, it is my understanding that products embodying the claimed
`
`design would either be sold as original equipment on an embodying Chevrolet
`
`Traverse, in which case the hood insulating pad would already be in place, or would
`
`be sold as an Original Equipment Manufacturer (“OEM”) replacement part or an
`
`aftermarket replacement part, in which case I understand that the part would
`
`typically be ordered by a repair shop by part number or fitment, and in the case of a
`
`Page 31 of 58
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`LKQ - Ex. 1003 p. 31
`
`

`

`
`
`proper repair, would be fitted with a hood insulating pad before being provided to
`
`the user.
`
`57. The depicted features of the recessed central portion of the hood panel
`
`of the ’120 Patent have no ornamental value whatsoever. They are not intended to
`
`even be seen when the article has been properly installed in a corresponding vehicle.
`
`58. Thus, it is my opinion that the above-identified considerations establish
`
`that the appearance of the portion of the claimed design of the ’120 Patent within the
`
`recessed area of the structural plate would not be a matter of concern to any
`
`prospective purchasers. Rather, those considerations as well as the shape and nature
`
`of the parts comprising the recessed area of the structural plate indicate that the
`
`design of that portion of the claimed design of the ’120 Patent is driven exclusively
`
`by functional considerations, such as structural strength, rigidity, crumple
`
`characteristics, thermal insulation, weight reduction, and for facilitating the secure
`
`mounting of the sheet constituting the upper surface of the hood, the hood insulating
`
`pad, and other mechanical or functional components to be incorporated into the hood
`
`panel. No aspect of the design comprising the recessed portion of the hood panel
`
`serves any ornamental purpose.
`
`Page 32 of 58
`
`LKQ - Ex. 1003 p. 32
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`

`

`
`
`VIII. THE PRIOR ART
`
`59.
`
`In connection with this matter, I have searched for and located various
`
`pieces of prior art. I have also been provided certain pieces of prior art by counsel

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