Facebook Design Principles | Facebook
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`Facebook Design Principles
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`July 1, 2009 at 4:18 PM
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`As with any design organization, there are certain beliefs we hold at Facebook, certain
`qualities that we strive for in our work. It's what enables us to debate whether something "Is
`Facebook" or "Isn't Facebook," it's what allows us to evaluate whether anything we're
`designing could be improved. It's our Design Principles, and today we're excited to share
`them with you.
`
`Those of you familiar with Facebook's design over the years will likely not find any of our
`principles surprising. All the same, we've found it helpful to have these defined and written
`out in words, to tell the story of how our design team works and how it may be different from
`other design organizations. Over time we hope to go more in-depth into each principle listed
`here and give examples of how we've used them in our day-to-day.
`
`The following are our Design Principles. At Facebook, our design is...
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`Universal
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`Our mission is to make the entire world more open, and this means reaching every corner,
`every person. So our design needs to work for everyone, every culture, every language,
`every device, every stage of life. This is why we build products that work for 90% of users and
`cut away features that only work for just a minority, even if we step back in the short term.
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`Human
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`Users return to our site to be surrounded by friends and other people near to them. This is a
`central promise of our product, that the people you care about are all in one place. This is
`why our voice and visual style stay in the background, behind people’s voices, people’s
`faces, and people’s expression.
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`Clean
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`Our visual style is clean and understated, to create a blank canvas on which our users live. A
`minimal, well-lit space encourages participation and honest transparent communication.
`Clean is the not the easiest approach to visual style. To the contrary, margins and type scale,
`washes and color become more important as we reduce the number of styles we rely on.
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`Consistent
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`We invest our time wisely, by embracing patterns, recognizing that our usability is greatly
`improved when similar parts are expressed in similar ways. Our interactions speak to users
`with a single voice, building trust. Reduce, reuse, don’t redesign.
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`Useful
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`Our product is more utility than entertainment, meant for repeated daily use, providing value
`efficiently. This is why our core interactions, the ones users engage daily, are streamlined,
`purged of unnecessary clicks and wasted space.
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`Fast
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`We value our users time more than our own. We recognize faster experiences are more
`efficient and feel more effortless. As such, site performance is something our users should
`never notice. Our site should move as fast as we do.
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`Transparent
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`Users trust us with their identity, their photos, their thoughts and conversation. We
`reciprocate with the utmost honesty and transparency. We are clear and up front about
`what’s happening and why.
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`https://www.facebook.com/notes/facebook-design/facebook-design-principles/118951047...
`
`11/13/2019
`
`Blackberry's Exhibit No. 2007
`Page 1 of 2
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`Facebook Design Principles | Facebook
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`https://www.facebook.com/notes/facebook-design/facebook-design-principles/118951047...
`
`11/13/2019
`
`Blackberry's Exhibit No. 2007
`Page 2 of 2
`
`