KNOW
`
`NOWIWHAT
`
`Life lessons from ‘30 Rock’ producer
`John Riggi, plus 12 other grads
`(cid:116)(cid:1)Ultimate fighter Rich Franklin
`(cid:116)(cid:1)Diet guru Chris Downie
`(cid:116)(cid:1)Stage star Faith Prince
`
`Petitioner Ex. 1039 Page 1
`
`

`
`“It’s what you learn after you know it all that counts.”
`— Hall of Fame basketball coach John Wooden, 1910-2010
`
`photo/Dottie Stover
`
`Above: Engineering student Shyamal Ruparel helps
`assemble UC’s new loaner bicycles. Read more on
`page 8.
`
`On the cover: UC alum John Riggi is a writer,
`co-executive producer and director for NBC’s “30
`Rock.” Riggi shares what he has learned from a
`career that’s taken him from stand-up comedian
`to a writer working on TV shows like “The Larry
`Sanders Show” and “Will and Grace.” See story on
`page 12.
`
`Opposite: Working on “30 Rock,” John Riggi says
`he’s still entranced by his day job. “I walk on the set
`in the morning and see the guys setting lights up,
`the actors walking in with their coffee, and think
`about how it’s all going to turn into something.
`We’re like magicians.”
`
`cover design/Dawn High
`cover photo/Jonathan Saunders
`
`Editor Deborah Rieselman
`Associate editor John Bach
`Assistant editor Amanda Chalifoux
`Art director Dawn High, DAAP ’97
`Photography director Lisa Ventre, DAAP ’84, MS (Bus) ’07
`Academic Health Center writer Keith Herrell
`Medical Breakthroughs editor Amanda Harper
`
`
`University of Cincinnati President Gregory Williams
`“UC Magazine” is the official university magazine, mailed
`to donors, alumni supporters, full-time faculty and staff.
`
`Published three times a year by University Relations
`Vice president Greg Vehr
`Associate vice president Greg Hand, A&S ’74
`AHC asst. vice president Richard Puff
`Partially funded by the University of Cincinnati
`Foundation
`Foundation president Michael Carroll
`Board chairman Steve Wilson, A&S ’66, MBA ’68,
`HonDoc ’06
`
`p. 30
`
`Contacting us
`
`Phone: 513-556-3001
`
`E-mail: Deb.Rieselman@UC.edu
`
`Mail: UC Magazine
`
` University of Cincinnati
`
` PO Box 210141
`
` Cincinnati, OH 45221-0141
` Address Gina Christensen, 513-556-6287
`corrections: Gina.Christensen@UC.edu
`
`
`No part of this magazine may be reproduced without prior
`permission of the editors. Copyright © 2010 by the
`University of Cincinnati, Cincinnati, OH 45221-0141.
`All rights reserved.
`
` Vol. 40 No. 1
` UC4406
`
`Petitioner Ex. 1039 Page 2
`
`

`
`photo/Jonathan Saunders
`
`p. 12
`
`UNIVERSITY OF CINCINNATI MAGAZINE
`
`August 2010
`
`What I Know Now
`
`An Emmy winner, a champion athlete, a millionaire entrepreneur and a scientist who invented a way
`to save lives on the battlefield are among 13 alumni who offer stories of how they got there and what
`they learned along the way.
`
`‘30 Rock’ producer also director, comedy writer
`12
`15 Award-winning actress recalls life in spotlight
`16
`‘Monster’ VP went corporate without selling out
`18
`Pediatrician transformed sickle-cell treatment
`20
`Stan Chesley: Legal champion for the little guy
`22 Nurse inventor influenced American mothers
`24 Multi-millionaire is best-selling author, motivator
`26
`Rich Franklin: Math teacher now Ultimate fighter
`28
`CFO committed to feeding hungry Americans
`30 Grad shines light on Cirque du Soleil, Disney
`Scientist’s revolutionary bandage saves lives
`32
`34
`Architect, set designer, playwright helps others
`
`Bearcat Sports
`38 National champ swimmer has sights on Olympics
`
`by Amanda Chalifoux
`
`by Amanda Chalifoux
`
`by Amanda Chalifoux
`
`by Keith Herrell
`
`by John Bach
`
`by John Bach
`
`by Deborah Rieselman
`
`by John Bach
`
`by Amanda Chalifoux
`
`by Deborah Rieselman
`
`by John Bach
`
`by Amanda Chalifoux
`
`by John Bach
`
`Departments
`
`Letters, photos ID’d
` 2
`Survey results
` 4
` 6 News
`In Focus: Title wave
`10
`In Focus: ‘Glee’-ful
`36
`
`40 Proudly Cincinnati: Sigma
`
`Sigma, IvaDean
`47
`Index to 74 alumni
`48 On Campus Yesterday, 1978
`
`Green option: If you would prefer to receive “UC Magazine” electronically rather than in print,
`please fill out the form at www.magazine.uc.edu/gogreen.
`
`Petitioner Ex. 1039 Page 3
`
`

`
`Ann Moore, Nur ’56
`a s i n t e r v i e w e d b y J o h n B a c h
`
`Practical inventor influenced
`American culture
`
`A nn Moore didn’t set out to change the way parents bond with their babies.
`
`And she certainly didn’t expect to become one of the most influential
`inventors in history. But her invention of the Snugli — the original hands-
`free soft baby carrier — in the mid-’60s accomplished both. Moore’s design
` has been honored with permanent placement in the Smithsonian Institute and was
` recognized by the Wall Street Journal as one of the most important inventions of
` the 20th century.
`
`
`
`
`
`Her idea grew from a basic desire to experi-
`ence the same calm closeness with her newborn
`daughter that she had witnessed African moth-
`ers enjoy while serving as a Peace Corps nurse
`in Togo. In 1964, while living in Denver, she and
`her mother stitched together a pouch for baby
`Mandela (named after Nelson Mandela) based
`upon the simple fabric slings used to carry
`African babies. Moore was able to cook, run
`errands and even ride her bike, all while bonding
`with her infant. Moms who saw the two of them
`out asked where they could buy one, and soon a
`cottage industry was born.
`Moore’s invention earned a patent in 1969.
`She and her husband, Mike, ran the successful
`business until 1985 when they sold the Snugli
`rights to Gerry Baby Products (later purchased by
`Evenflo). Disappointed by the changes the com-
`pany made to mass-market the product, Moore
`returned to her sewing table and introduced a
`new soft baby carrier, the Weego, in 1999 — just
`in time to tote her grandchildren.
`
`F I grew up on a farm in Ohio. Farm life is won-
`
`derful for kids to grow up in because you have a
`very natural interpretation of your environment.
`You are so close to the earth. We had to sort of
`make our own recreation, and I think that is
`good for your brain. On a farm, when you don’t
`have something right at your hands, you have to
`create your own solution.
`
`F After graduating from UC, I went to Columbia
`University and taught pediatric nursing. The
`Peace Corps was just getting started, and we
`had this wonderful two-year experience in Togo
`doing preventative health.
`
`22 University of Cincinnati UC Magazine August 2010
`
`F In some ways, their humanness in Togo was
`much more advanced than ours. For example, the
`elderly are all part of the family until they die.
`And when a sick child would come to the hos-
`pital, the mother would bring all the siblings,
`and they would all sleep on the floor with the
`sick baby. That was “rooming in,” and we didn’t
`have that in very many places in the U.S. yet.
`
`F We noticed that the babies were so much more
`emotionally secure and centered. We all felt it
`was because of always being carried and being
`breastfed. Babies didn’t just sleep all the time,
`and when they were awake, they were very
`much a part of the moving world because they
`were on their mothers’ backs as they moved. It
`just seemed that there was much more inner
`peace within the kids.
`
`F Nobody carried their babies in America. They
`
`always put them in those plastic infant seats.
`There is no human warmth through that. It is
`all plastic and hard. So we went to the fabric
`store and started working on the Snugli. I’d go
`to the grocery store, and people would say, “Oh
`my gosh, where can I get one of those?”
`
`F Mother had gone back to Ohio, and she would
`
`make one, and we would mail it out. When
`mother needed more helpers, she turned to
`her friends who were beautiful seamstresses,
`and they started helping make the Snugli. They
`were all produced in Ohio. At one time, I think
`we had about 125 cottage workers. They made a
`beautiful product.
`
`F I never really thought of myself as an inven-
`tor but a problem solver. I can remember when
`our kids were in Snuglis. Mealtime in the eve-
`
`Petitioner Ex. 1039 Page 4
`
`

`
`photos/courtesy of Ann Moore
`
`nowIwHAt
`
`know
`
`Ann Moore created the original Snugli baby carrier 46 years ago so she could remain active
`and still be physically close with her daughter, Mandela (above). Her inspiration came from
`watching mothers in West Africa while in the Peace Corps (opposite page, top). The same con-
`cept held true when she reinvented the product under the Weego name in ’99 (opposite page,
`bottom).
`
`University of Cincinnati www.magazine.uc.edu August 2010
`
`23
`
`ning was always sort of a fussy time. To be able
`to carry them and fix dinner and have them
`calm and quiet was such a help. So a second-
`ary byproduct is the mother or father has their
`hands free.
`
`F We didn’t do any advertising. It was just one
`
`parent telling another parent. That’s how we
`started. It was lots of hard work, but, oh my
`gosh, it has all been such a joy.
`
`F In the original Snugli, you had to take a seam
`ripper and rip out the tucks and darts as the
`baby grew. Today we have buckles and sliders
`because none of the young moms know how to
`sew anymore.
`
`F Now there are so many kinds of baby carriers,
`
`which is fabulous because the more parents
`can get in touch and have that closeness with
`their babies, the better the world will be. I think
`when kids have a lot of their needs satisfied in
`their early years, they grow up to be much more
`loving adults.
`
`F We are all one big happy family when you
`
`get down to the mainstream of folks. There are
`many ways to solve a problem. I think it is so
`great to be open to all the different ways in life
`that people live and find their goodness.
`Soon after the Moores sold Snugli, a friend
`approached them about designing a backpack for
`patients who depend on oxygen tanks to breathe.
`Like Snugli, that practical invention birthed a
`successful family business called Air Lift. Twenty-
`four years later, Air Lift, based out of Evergreen,
`Colo., offers a broad line of soft-sided oxygen
`carriers, equipment accessories and home-health
`professional bags. Anne’s role these days, she says,
`is as a cheerleader.
`She and Mike recently moved into their “total-
`ly green” sustainable adobe-style home in the
`foothills west of Denver, where they enjoy serving
`as a host family for foreign visitors for the U.S.
`Department of State.
`
`Petitioner Ex. 1039 Page 5
`
`

`
`University Relations
`University of Cincinnati
`PO Box 210141
`Cincinnati, OH 45221-0141
`
`Non-Profit Org.
`U.S. Postage
`PAID
`Cincinnati, OH
`Permit No. 133
`
`
`
`Documentary tells UC story in 1970Documentary tells UC story in 1970
`
`40 years after the peaceful protests
`that closed the University of Cincinnati
`
`“UC Magazine”
`has produced a special documentary
`video that shares memories from grads who
`experienced the marches, sit-ins and other reactions
`across campus following shootings at Kent State and
`Jackson State, as well as an escalating war in Cambodia.
`
`
`See for yourself at
`www.magazine.uc.edu/extra
`
`Petitioner Ex. 1039 Page 6