The Mom Who Invented The Snugli - CBS News
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`7/26/16, 1:00 PM
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`By A.J. WARREN / CBS / March 6, 2001, 10:53 AM
`
`The Mom Who Invented The
`Snugli
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`You wouldn't know it by her unassuming nature, but Ann Moore of Evergreen,
`Colorado, has been recognized as one of the most influential inventors by The Wall
`Street Journal. Some say her invention, the Snugli baby carrier, changed the way
`parents relate to kids.
`
`"I didn't invent the idea. I took an age-old idea that's been going all on
`over the world for thousands of years and just adapted it to our
`western culture," she said.
`
`In the early 1960s, Ann, a nurse, and husband Mike were Peace Corps volunteers
`in Togo, West Africa. She saw more than just another part of the world.
`
`"It was so beautiful to see the mothers with the babies in the hospital,
`with this calmness and contentment."
`
`Everywhere they looked, women had their babies wrapped in shawls and around
`their bodies, hands-free.
`
`"I was more intrigued at the result of the emotional well-being of those
`babies," recalls Ann.
`
`Back in Denver, it was only when Mandy, their first child, was born in 1964 that
`the Moores thought about how they were going to carry her around.
`
`"Ann walked out of the hospital with Mandy strapped on her back just
`as an African would, just with a long shawl -- she brought a shawl back
`from Africa," recalls Mike. "She had doctors and nurses in that hospital -
`- their heads were spinning."
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`http://www.cbsnews.com/news/the-mom-who-invented-the-snugli/
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`Page 1 of 4
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`Petitioner Ex. 1038 Page 1
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`The Mom Who Invented The Snugli - CBS News
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`7/26/16, 1:00 PM
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`"My mother and I then worked in Denver on the original design" for the
`Snugli," said Ann.
`
`Ann's mother, with help from neighbors, sewed the originals, made of corduroy
`and seersucker, one by one.
`
`"People would come up and say, 'Wow, I wish I had one of those,'" Ann
`remembers.
`
`When the Moores marched from Selma to Montgomery with Martin Luther King
`Jr., there was Mandy on Ann's back.
`
`"People said to us, you really ought to get this patented," said Ann.
`
`Snuglis may have started in the '60s as a hippy alternative, but they became
`popular even before boomers knew about bonding.
`
`It was a cultural change for Americans.
`
`It took seven years to reach $100,000 in sales. Mike, who worked other jobs to pay
`the mortgage, no longer viewed it as just a hobby and signed on full time. By 1985,
`the kitchen-table idea turned multimillion-dollar business was sold.
`
`"Intellectually, we knew that this was the right thing, but when we
`signed the papers, it was so sad," said Ann.
`
`They didn't get rich and Ann's creative appetite wasn't satisfied. She invented a
`backpack for carrying oxygen tanks called Airlift.
`
`Four years ago, when her girls began having their own children, they said, "Let's
`start this again."
`
`Ann was back at it -- stitching, snapping, folding as good as always. Ann continues
`to bond with her three daughters, who work in the business, and you might say her
`motto is, "Where I go, we go." And that just happens to be the name of the new
`baby carriers -"Weego."
`
`"A lot of it begins with heart, with caring, with wanting to make life
`beter for the person for whom she's designing the product," said Mike.
`
`"Anything we can do to get parents and babies closer together, to
`realize that love-- I'm sure that means a more loving world, and I think
`that's what really excites me," she said.
`
`Today, a dozen companies make a similar product and the Moores, with "Weego,"
`are the new kids on the block.
`
`©MMI Viacom Internet Services Inc., All Rights Reserved
`Copyright 2001 CBS. All rights reserved.
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`http://www.cbsnews.com/news/the-mom-who-invented-the-snugli/
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`Page 2 of 4
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`Petitioner Ex. 1038 Page 2
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`

`
`The Mom Who Invented The Snugli - CBS News
`
`7/26/16, 1:00 PM
`
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`http://www.cbsnews.com/news/the-mom-who-invented-the-snugli/
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`Page 3 of 4
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`Petitioner Ex. 1038 Page 3
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`

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`The Mom Who Invented The Snugli - CBS News
`
`7/26/16, 1:00 PM
`
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`http://www.cbsnews.com/news/the-mom-who-invented-the-snugli/
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`Page 4 of 4
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`Petitioner Ex. 1038 Page 4