Guide to the Ann Moore Innovative
`Lives Presentation, 1999
`
`by Kimberly Kennedy (intern); supervised by Alison Oswald, archivist.
`August, 2010
`This finding aid was generated automatically on October 21, 2014
`
`Archives Center, National Museum of American History
`P.O. Box 37012
`Suite 1100, MRC 601
`Washington, D.C., 20013-7012
`Phone: 202-633-3270
`archivescenter@si.edu
`http://americanhistory.si.edu/archives/
`
`Petitioner Ex. 1037 Page 1
`
`

`
`Table of Contents
`
`Collection Overview......................................................................................................... 1
`Administrative Information .............................................................................................. 1
`Biographical Note............................................................................................................. 2
`Scope and Content Note................................................................................................. 2
`Arrangement..................................................................................................................... 3
`Names and Subject Terms ............................................................................................. 3
`Container Listing.............................................................................................................. 4
`Series 1: Original videos, 1999................................................................................ 4
`Series 2: Master videos, 1999................................................................................. 5
`Series 3: Audiocassettes, 1999................................................................................ 6
`Series 4: Reference videos (viewing copies), 1999................................................. 7
`Series 5: Supplemental documentation, 1999....................................................... 10
`
`Petitioner Ex. 1037 Page 2
`
`

`
`Collection Overview
`
`Repository:
`
`Creators:
`
`Title:
`
`Dates:
`
`Quantity:
`
`Abstract:
`
`Ann Moore Innovative Lives Presentation
`
`Archives Center, National Museum of American History
`
`Berger, Sondra
`Jerome and Dorothy Lemelson Center for the Study of Invention and
`Innovation.
`Moore, Ann
`Moore, Mike
`
`Ann Moore Innovative Lives Presentation
`
`1999
`
`2 cubic feet, 5 boxes including videotapes and a floppy disk ;
`BetaCamSP, 1/2 inch VHS videotapes
`
`Ann Moore is the inventor of the Snugli baby carrier and Air Lift
`oxygen carrier. The collection contains original, master, and
`reference videos, audiocassette recordings, and transcripts
`documenting Moore's inventive career.
`
`Language:
`
`English
`
`Administrative Information
`
`Acquisition Information
`This collection was recorded by the Innovative Lives Program of the Jerome and Dorothy
`Lemelson Center for the Study of Invention and Innovation on October 15, 1999.
`
`Provenance Information
`Collection transferred from the Lemelson Center to the Archives Center on November 15,
`1999.
`
`Available Formats
`Original videos digitized in 2014. See repository for details.
`
`Processing Information
`Processed by Kimberly Kennedy (intern), August, 2010; supervised by Alison Oswald,
`archivist.
`
`Preferred Citation
`Ann Moore Innovative Lives Presentation and Interview, Archives Center, National Museum of
`American History, Smithsonian Institution
`
`Page 1 of 10
`
`Petitioner Ex. 1037 Page 3
`
`

`
`Ann Moore Innovative Lives Presentation
`
`Restrictions on Access
`The collection is open for research use.
`
`Ownership & Literary Rights
`Copyright held by the Smithsonian Institution. Collection items available for reproduction, but
`the Archives Center makes no guarantees concerning copyright restrictions. Reproduction
`permission from Archives Center: reproduction fees may apply.
`
`Biographical Note
`
`Ann Moore was born in 1940 in a small Ohio farming community and studied pediatric nursing at the
`University of Cincinnati. She joined the Peace Corps in 1962 as part of a medical team and was sent to
`Togo. She met her husband Mike Moore during training. While in Togo, Ann Moore noticed that most
`women tied their babies onto their backs with a long piece of fabric, which made the babies more content.
`Back in Colorado, Moore wanted to carry her newborn daughter Mandela in the same way. With the
`assistance of her mother, Lucy Aukerman, Moore designed the first Snugli baby carrier in 1969 (US
`Patent 3,481,517). She patented the Snugli in 1984 (US Patent 4,434,920). Snugli, Inc. grew from a small
`company where each Snugli was handmade by Aukerman and her neighbors to a large company with
`an international presence and a factory in Colorado. In 1985 Ann and Mike Moore sold Snugli, Inc. to
`Gerico, a Huffy Company. In 1986 Ann invented Air Lift, a soft mesh backpack oxygen carrier so people
`on oxygen could be more mobile (US Patent 4,739,913).
`
`Ann and Mike Moore became disappointed in how Gerico had simplified the Snugli design so it could be
`manufactured less expensively so in 1999 the Moores launched Weego, a soft baby carrier similar to the
`original Snugli. The Weego has some modern improvements, including an adjustable buckle around the
`top of the carrier instead of pin tucks. The Jerome and Dorothy Lemelson Center for the Study of Invention
`and Innovation was founded in 1995 at the Smithsonian Institution's National Museum of American History
`through a generous gift from the Lemelson Foundation. The Center's mission is to document, interpret,
`and disseminate information about invention and innovation; to encourage inventive creativity in young
`people; and to foster an appreciation for the central role invention and innovation plays in the history of
`the United States. The Innovative Lives series brings together Museum visitors and especially school
`age children, and American inventors to discuss inventions and the creative process and to experiment
`and play with hands-on activities related to each inventor's product. This collection was recorded by the
`Innovative Lives Program of the Jerome and Dorothy Lemelson Center for the Study of Invention and
`Innovation.
`
`Scope and Content Note
`
`This collection contains 5.5 hours of original BetaCam SP recordings, 5.5 hours of master video copies,
`5.5 hours of reference copies, 5.5 hours of audiocassette recordings, transcripts, and articles documenting
`the life and work of Ann Moore, inventor of the Snugli baby carrier and Air Lift oxygen carrier. The
`recordings include a presentation by Ann and Mike Moore for the Lemelson Center's Innovative Lives
`Program. Audience participants include students from Seven Locks Elementary School in Bethesda,
`Maryland; Burrville Elementary School in Washington, D.C.; Barrett Elementary School in Arlington,
`Virginia; and Jefferson Junior High School in Washington, D.C. Ann Moore's interview includes footage of
`her home in Colorado and discussions with users of the Air Lift oxygen carrier and Weego baby carrier.
`
`Page 2 of 10
`
`Petitioner Ex. 1037 Page 4
`
`

`
`Ann Moore Innovative Lives Presentation
`
`Arrangement
`
`The collection is arranged into five series.
`
`Series 1: Original videos, 1999
`
`Series 2: Master videos, 1999
`
`Series 3: Audiocassettes, 1999
`
`Series 4: Reference videos, 1999
`
`Series 5: Supplemental documentation, 1999
`
`Names and Subject Terms
`
`This collection is indexed in the online catalog of the Smithsonian Institution under the following
`terms:
`
`Subjects:
`Infants--Care
`Inventions--1950-2000
`Inventors--1950-2000
`Women inventors--20th century
`
`Types of Materials:
`Audio cassettes--1990-2000
`BetaCam SP (videotape format)
`Floppy disks
`Interviews--1980-2000
`Oral history--1990-2000
`Videotapes--1990-2000
`
`Names:
`Auckerman, Lucy,
`
`Geographic Names:
`Africa, French-speaking West
`
`Preferred Titles:
`Innovative Lives Program (NMAH public program series)
`Snguli baby carrier
`Weego Baby Carrier
`
`Page 3 of 10
`
`Petitioner Ex. 1037 Page 5
`
`

`
`Series 1: Original videos
`
`Ann Moore Innovative Lives Presentation
`
`Container Listing
`
`Series 1: Original videos, 1999
`
`Box 1, item OV
`706.1-11
`
`Ann Moore Innovative Lives Presentation and Interview, 1999 October 15
`11 videocassettes (betacamsp) ; Total Running Time: approximately 5.5 hours
`Original BetaCam SP cassettes
`
` 
`
`Page 4 of 10
`
`Petitioner Ex. 1037 Page 6
`
`

`
`Series 2: Master videos
`
`Ann Moore Innovative Lives Presentation
`
`Series 2: Master videos, 1999
`
`Box 2, item MV
`706.1-11
`
`Ann Moore Innovative Lives Presentation and Interview, 1999 October 15
`11 videocassettes (betacamsp) ; Total Running Time: approximately 5.5 hours
`VHS master videos
`
` 
`
`Page 5 of 10
`
`Petitioner Ex. 1037 Page 7
`
`

`
`Series 3: Audiocassettes
`
`Ann Moore Innovative Lives Presentation
`
`Series 3: Audiocassettes, 1999
`11 cassette tapes
`
`Box 3, item OTC
`706.1-11
`
`Ann Moore Innovative Lives Presentation and Interview, 1999 October 15
`Audiocassettes
`
` 
`
`Page 6 of 10
`
`Petitioner Ex. 1037 Page 8
`
`

`
`Series 4: Reference videos (viewing copies)
`
`Ann Moore Innovative Lives Presentation
`
`Series 4: Reference videos (viewing copies), 1999
`11 videocassettes (vhs)
`
`Box 4, item RV 706.1
`
`Box 4, item RV 706.2
`
`Box 4, item RV 706.3
`
`Ann Moore Interview, 1999
`1 video recording ; Total Running Time: 33:04
`An interview with Ann Moore at her home in Colorado. She discusses her
`childhood in Ohio and how her experiences in nurse camps in Germany and
`Morocco inspired her to join the Peace Corps. Recounts her experience in
`Togo and how impressed she was by the calm babies. The way the mothers
`carried their babies on their backs inspired her to do the same thing when she
`gave birth to her daughter, Mandela. Elaborates on how she developed the
`Snugli with her mother, Lucy Aukerman. Outlines how the Snugli business
`grew throughout the 60s, 70s, and 80s, thanks to good press reviews and word
`of mouth advertising among mothers. Invention of the Snugli coincided with
`growing popularity of breast feeding and natural childbirth.
`
`Ann Moore Interview
`1 video recording ; Total Running Time: 27:59
`A continuation of the interview on 706.1. Moore discusses how the Snugli fits
`into one of the goals of the Peace Corps, to bring back something from the
`developing country to the United States. Mentions that The Wall Street Journal
`listed the Snugli as one of the important developments of the millennium.
`Mentions importance of maintaining balance between work and family. In
`1985, Moore sold the Snugli company and began work on an oxygen carrier
`backpack, called Air Lift, which she patented. She also made cases for
`scientific instruments. Discusses the launch of Weego, a baby carrier similar
`to the original Snugli but with modern improvements. Thinks of herself as a
`problem solver more than an inventor. At the end of the tape, she discusses
`her home, garden, and her family's love of music.
`
`Ann Moore Interview, 1999 October 15
`1 video recording ; Total Running Time: 32:42
`Footage of the Moore home, including decorations, sheet music, harpsichord,
`and African photographs, drums, statues and masks. (10 minutes)
`
`Ann Moore and a man hiking while he is wearing an Air Lift oxygen carrier.
`Discuss how the Air Lift allows him to be more active and how his lungs have
`improved with exercise. (12 minutes)
`
`Ann and Mike Moore walking in and out of their house. (3 minutes)
`
`Ann Moore talking to Robert Fittje, who needed 12 liters of oxygen when
`exercising. Designed a larger Air Lift backpack for him. (7 minutes)
`
`Box 4, item RV 706.4
`
`Ann Moore Interview, 1999 October 15
`1 video recording ; Total Running Time: 30:29
`Continuation of Ann Moore's interview from 706.3. (6 minutes)
`
`Ann Moore demonstrates how Togolese women tied fabric to carry their
`babies, then demonstrates how the original Snugli worked. (5 minutes)
`
`Mike and Ann Moore sing songs they learned in Togo. The Moores discuss
`how they met in the Peace Corps, their love of music, and their work
`
`Page 7 of 10
`
`Petitioner Ex. 1037 Page 9
`
`

`
`Series 4: Reference videos (viewing copies)
`
`Ann Moore Innovative Lives Presentation
`
`Box 4, item RV 706.5
`
`Box 4, item RV 706.6
`
`Box 4, item RV 706.7
`
`Box 4, item RV 706.8
`
`partnership. Mike Moore runs the business aspects of the company and Ann
`Moore is responsible for the product development. (13 minutes)
`
`Ann Moore in her sewing area, taking the measurements of an instrument and
`beginning to sew a carrier on the sewing machine. (5 minutes)
`
`Ann Moore Interview, 1999 October 15
`1 video recording ; Total Running Time: 30:34
`Continuation of the sewing scene from 706.4, including Ann Moore
`pantomiming sewing. (2 minutes)
`
`A mother demonstrates the Weego and Ann Moore discusses its
`improvements. (6 minutes)
`
`Footage of photographs of the Moore family and their travels. (5 minutes)
`
`Ann and Mike Moore in their office looking at the Air Life website and
`discussing the Weego logo. (9 minutes)
`
`Ann Moore's voiceovers against a blank screen. Discusses her work for
`Hewlett Packard designing cases for delicate instruments and her trial and
`error design process. (6 minutes)
`
`Ann Moore Interview, 1999 October 15
`1 video recording ; Total Running Time: 13:48
`Continuation of Ann Moore's voiceovers from 706.5. Discusses photographs
`of Africa and of Mike Moore carrying Mandela Moore in the first Snugli. (4
`minutes)
`
`Footage of color photographs from Africa, photographs of Snuglis and people
`all over the world carrying babies on their backs, and a framed Wall Street
`Journal article about the Snugli. (3 minutes)
`
`Ann Moore visits Patrick and discusses the production of an Air Lift. (4
`minutes)
`
`Ann Moore Innovative Lives Presentation, 1999 October 15
`1 video recording ; Total Running Time: 33:03
`Ann and Mike Moore's Innovative Lives Presentation at the National Museum
`of African Art to children from Burrville Elementary School in Washington, D.C.,
`and Barrett Elementary School in Arlington, Virginia. Sondra Berger introduces
`the program. Ann Moore discusses her childhood, how she improvised to
`make toys, and why she joined the Peace Corps. Mike and Ann Moore show
`slides from their time in Togo, including a map of Africa, photographs of
`children in school, markets, Ann teaching a nutrition class, mothers carrying
`and nursing their babies, the Snugli, Ann Moore's mother Lucy Aukerman, and
`the Weego. They demonstrate a Togolese greeting and teach it to the kids.
`Sing African songs with the children accompanying on tambourines and rattles.
`
`Ann Moore Innovative Lives Presentation, 1999 October 15
`1 video recording ; Total Running Time: 32:00
`Continuation from 706.7. Ann and Mike Moore sing African songs, and teach
`the children a song they learned while camping with the Boy Scouts in Togo.
`Discusses inspiration for Snugli, and how she had to continuously make
`changes to the Snugli design, for example adding adjustable straps so she
`could wear it over a winter coat. Mentions Weego and demonstrates Air Life
`
`Page 8 of 10
`
`Petitioner Ex. 1037 Page 10
`
`

`
`Series 4: Reference videos (viewing copies)
`
`Ann Moore Innovative Lives Presentation
`
`Box 4, item RV 706.9
`
`Box 4, item RV
`706.10
`
`backpack and fanny pack. Emphasizes how finding a solution to a problem
`can lead to an invention. The children ask questions about how Ann Moore got
`the idea for the Air Lift, why the African mothers didn't wear their babies on the
`front of their bodies, what kind of fabric was used for the Snugli, and how many
`inventions Moore created.
`
`Ann Moore Innovative Lives Presentation, 1999 October 15
`1 video recording ; Total Running Time: 33:02
`Ann and Mike Moore's second Innovative Lives presentation, given to students
`from Seven Locks Elementary School in Bethesda, Maryland, and Jefferson
`Junior High School in Washington, D.C. Sondra Berger introduces the
`program. Presentation was shot with a handheld camera and shows more
`audience reaction. The presentation is almost exactly the same as 706.7-.8,
`although editing has been done.
`
`Ann Moore Innovative Lives Presentation, 1999 October 15
`1 video recording ; Total Running Time: 29:00
`Continuation of 706.9. After the presentation, the children ask questions about
`how the Weego will be advertised, whether malaria was a problem in Togo,
`and what people ate and drank in Africa. The kids file out of the museum (16
`minutes)
`
`Close up shots of the slides that were shown during the Innovative Lives
`presentation. (13 minutes)
`
`Box 4, item RV
`706.11
`
`Ann Moore Innovative Lives Presentation, 1999 October 15
`1 video recording ; Total Running Time: 13:57
`Continuation of 706.10.
`
` 
`
`Page 9 of 10
`
`Petitioner Ex. 1037 Page 11
`
`

`
`Series 5: Supplemental documentation
`
`Ann Moore Innovative Lives Presentation
`
`Series 5: Supplemental documentation, 1999
`
`Box 5, Folder 1-2
`
`Box 5, Folder 3
`
`Transcripts of videos, except 706.3. A floppy disk also contains copies of the
`transcripts of videos.
`
`Articles about Ann Moore and the Snugli and copies of the Innovative Lives
`Presentation flyers, undated
`
` 
`
`Page 10 of 10
`
`Petitioner Ex. 1037 Page 12