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` » Home » Newsletters » 2002 Newsletters » InfoSpace introduces paid inclusion
`
`InfoSpace introduces paid inclusion
`By Nathan Power | Published on 08/30/2002 | 2002 Newsletters |
`InfoSpace has introduced a paid inclusion program
`Pay Per Click Search Engines Update #028
`Advertise On
`August 30, 2002.
`YP.com
`Unlimited Marketing
`Potential. List Your
`Products & Services For
`Free!
`
`INDEX
`1. Terra Lycos adds pay per click advertising
`2. InfoSpace introduces new paid inclusion
`program
`3. Overture enhances Match Driver
`4. Espotting introduces new relevancy standards
`5. Left over: Forget CPC, What's your ROI?
`
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`InfoSpace introduces paid
`inclusion
`Espotting sign with Lycos
`PPC Keyword List Building
`Quality Score – Best Friend
`or Worst Enemy?
`Yahoo submissions
`Indirect Quality Score
`Influences Do You Know
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`How to setup a Yahoo!
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`
`1. Terra Lycos adds pay per click advertising
`=============================================
`Lycos and HotBot are offering the ability to advertise on a pay per click basis on the result
`pages of keyword searches.
`The ads appear to the right of normal search results, similar to the way that Google presents its
`AdWords Select sponsored links.
`The program, called Lycos InSite AdBuyer, is actually FindWhat's new private label, keyword
`advertising platform. FindWhat says it is providing Terra Lycos with, "infrastructure, business
`processes, and customer service on an outsourced basis to support Lycos' new service."
`The new platform supplied by FindWhat will integrate the existing paid inclusion with the new
`keyword advertising services.
`The minimum bid for its new pay per click program starts at 5 cents per click and you can open
`an account with a starting balance of $50 or more.
`Terra Lycos says that users of the InSite AdBuyer program will have access to a unique
`keyword suggestion tool, an account management center that allows you to change details as
`you need to, as well as allowing the control you usually have over a pay per click search engine
`advertising campaign.
`What does this mean for FindWhat advertisers? Well, actually, not much.
`If you are an existing FindWhat advertiser and want to try Lycos' new service, you will soon
`have the ability to be able to copy some or all of your account details from FindWhat to Lycos.
`Your listings have already been approved by FindWhat's editorial staff and therefore will be
`automatically accepted for use on Lycos and HotBot.
`I would suggest anyone who is considering to use the account copying feature to do so
`carefully as it not only copies your keywords and listings, but also your credit card details.
`If you do transfer your listings and site details across from FindWhat, all your bids below 5 cents
`will be nudged up to that amount because Lycos' minimum bid is 5 cents. You can start an
`account with $50.
`Terra Lycos and FindWhat say the new service will be available mid September.
`Lycos' InSite AdBuyer program:
`http://www.payperclicksearchengines.com/articles/56/1/InfoSpaceintroducespaidinclusion
`
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`1/3
`
`Google Exhibit 1035, p. 1
`
`
`
`7/28/2015
`
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`InfoSpace introduces paid inclusion
`http://insite.lycos.com/searchservices/adbuyer/overview.asp
`FindWhat:
`http://PayPerClickSearchEngines.com/findwhat/
`
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`____________________________________________________________
`
`2. InfoSpace introduces new paid inclusion program
`==================================================
`In a similar move, InfoSpace has made an agreement with Ahha to provide a Paid Inclusion
`Program for use in its search network.
`You will soon have the ability to have your website displayed in InfoSpace's Search Network.
`The network includes InfoSpace, Dogpile, WebCrawler, MetaCrawler and others. It also
`distributes to Excite.
`The program will allow you to promote your site within the search results at Excite and other
`sites that are a part of InfoSpace's network.
`http://InfoSpaceInc.com
`http://PayPerClickSearchEngines.com/ahha [UPDATE: This link is obsolete.]
`
`3. Overture enhances Match Driver
`=================================
`Overture claims the latest enhancement to Match Driver will bring you more qualified leads. So
`far the only experiences that I hear of aren't so flattering.
`I have heard reports from advertisers that they are receiving traffic from not only key phrases
`that they haven't bid on (which is what Match Driver does), but also from irrelevant key phrases.
`Overture says the traffic from the expanded matching feature will be shown in your reports under
`the terms you have bid on. I would recommend you monitor your Overture reports over the
`coming months to see whether you are getting more qualified leads or whether it is matching up
`irrelevant key phrases.
`What the Match Driver enhancement does do is actually deal mainly with longer and more
`complex search phrases. It compares the search term you have bid on, your title and description
`before offering your listing as a match.
`You should also know that Match Driver is active for every account. You aren't able to optout of
`it at any time.
`More information about Match Driver:
`http://overture.com/d/USm/about/advertisers/dtcfaq_md.jhtml
`Overture:
`http://PayPerClickSearchEngines.com/overture
`
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`
`4. Espotting introduces new relevancy standards
`===============================================
`Espotting has introduced new relevancy standards which it says will improve the quality of traffic
`and raise your ROI as well as give users a better search experience across its network.
`The new standards are as follows:
`"Keywords. The keyword must now appear in the title. Please remember, if the keyword in
`question is a real, brand or place name, a customized and targeted campaign must be created
`to support it.
`"URLs. A deep content URL must complement every keyword. This URL must enable a user to
`click straight through to the relevant page, clearly featuring the content, product or service
`related to that keyword."
`These new rules apply to new keywords and listing submissions. Your existing listings will be
`checked over on an ongoing basis to ensure compliance with the new guidelines.
`More information on Espotting's relevancy guidelines can be found here:
`
`http://www.payperclicksearchengines.com/articles/56/1/InfoSpaceintroducespaidinclusion
`
`2/3
`
`Google Exhibit 1035, p. 2
`
`
`
`7/28/2015
`
`InfoSpace introduces paid inclusion
`http://espotting.com/popups/relevancyrulebook.asp
`[UPDATE: This link is obsolete.]
`http://PayPerClickSearchEngines.com/espotting
`
`5. Left over: Forget CPC, What's your ROI?
`==========================================
`Here is a good article by Danny Sullivan that might help out when it comes to dealing with
`Overture's new Auto Bidding feature.
`http://www.clickz.com/search/opt/article.php/1436021
`
`Nathan Power webmaster@PayPerClickSearchEngines.com
`http://PayPerClickSearchEngines.com
`Highly costeffective, targeted advertising
`
`
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`
`3/3
`
`Google Exhibit 1035, p. 3