Case 1:19-cv-11586-FDS Document 168-14 Filed 03/31/21 Page 1 of 8
`Case 1:19-cv-11586—FDS Document 168-14 Filed 03/31/21 Page 1 of 8
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`Case 1:19-cv-11586-FDS Document 168-14 Filed 03/31/21 Page 2 of 8
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`NEWS RELEASE
`
`Fitbit Introduces Fitbit Charge 4, its Most Advanced
`Health & Fitness Tracker with Built-in GPS, Active
`Zone Minutes, Spotify, Sleep Tools, Fitbit Pay and
`More
`
`3/31/2020
`
`Launches Active Zone Minutes, a new personalized heart rate metric that tracks your physical activity beyond steps
`to help you move eciently every day and improve your overall health
`
`Fitbit Premium delivers new programs, challenges, workouts and mindfulness tools, plus free 90-day trial, giving
`users support and guidance to stay healthy in any environment
`
`SAN FRANCISCO--(BUSINESS WIRE)-- Fitbit (NYSE: FIT) today announced the latest evolution of its most popular
`family of devices,1Fitbit Charge 4™. Featuring Fitbit’s most advanced combination of sensors and features, now
`with built-in GPS and Spotify - Connect & Control,2 Charge 4 delivers what you want most in a health and tness
`tracker, paired with essential smart features and up to seven days of battery life3 in a sleek, swimproof4 design - all
`at an approachable price. Charge 4 includes Fitbit’s latest innovation, Active Zone Minutes™, a new personalized
`standard based on your resting heart rate and age that tracks any workout that gets your heart pumping, from
`indoor biking to yoga, measuring the time you spend in each heart rate zone toward a weekly goal of 150 minutes.5
`For more guidance and motivation in today’s environment, new content has been added to Fitbit Premium,
`including programs, workouts from brands like barre3, Down Dog and Physique 57, mindfulness tools, challenges
`and more. Along with 40 new pieces of free content, Fitbit is oering a free 90-day trial for new Premium users.
`With the launch of new tools, software and content, being “on Fitbit” oers even greater value for users looking to
`manage their overall health.
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`Case 1:19-cv-11586-FDS Document 168-14 Filed 03/31/21 Page 3 of 8
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`This press release features multimedia. View the full release here:
`https://www.businesswire.com/news/home/20200331005222/en/
`
`Fitbit Charge 4 Lineup (Photo: Business Wire)
`
`“Our mission has always been to
`help people around the world
`get healthier. In today’s extraordinary times, that mission is more important than ever, but we realize how hard it is
`to focus on your health and wellness. However, staying active, eating well and getting enough sleep can help reduce
`stress and boost immunity,” said James Park, CEO and co-founder. “To help support our users, we’re oering a free
`trial of Fitbit Premium and added content so our users have the right tools at home to help them stay healthy; and,
`with Active Zone Minutes, we are giving users a new personalized standard for health and tness so they can get
`the most out of any activity that works for them and help to keep them motivated.”
`
`Fitbit’s most advanced designed tracker uplevels tness and deepens health
`
`Active Zone Minutes will launch rst with Charge 4, with an innovative design made to optimize GPS performance
`plus house other advanced sensors and capabilities while maintaining a slim, lightweight tracker form at the same
`approachable price and battery life. Its premium, lightweight, swimproof4 design is comfortable for all-day (and
`night) wear, featuring an inductive button, a scratch-resistant screen and a bright, crisp touchscreen display that is
`easy to view in natural light.
`
`As the rst Fitbit tracker with built-in GPS, you can leave your phone at home and get optimal performance for
`activities like running, walking and other outdoor excursions. Now with the ability to track your pace and distance in
`real-time, in addition to the 20+ goal-based exercise modes, you can access seven GPS-enabled exercise modes,
`including a new outdoor workout mode for any outdoor activity like hiking, running or a brisk walk. After
`completing a GPS-enabled workout, sync your device for a GPS-powered heat map6 in the Fitbit app® where you
`can see your workout intensity, based on your dierent heart rate zones along your route, to help you visualize and
`improve how you are performing against dierent terrain.
`
`Active Zone Minutes helps you workout more eciently and unlock better health
`
`Because activity looks dierent for everyone, Fitbit developed Active Zone Minutes to help you understand how
`your activity contributes to your overall health, beyond the number of steps you take.7 With Fitbit’s PurePulse®
`24/7 heart rate tracking, Active Zone Minutes uses your personalized heart rate zones to track your eort for any
`energizing activity, whether doing a HIIT workout, power yoga or taking a vigorous walk outside. Earn credit for
`each minute of moderate activity in fat burn zone and double the credit for vigorous activity in cardio and peak
`zones – Active Zone Minutes does the math for you so you can quickly understand how many you need to reach
`your daily and weekly goals.5 Get real-time alerts on your wrist each time you change zones so you can push
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`Case 1:19-cv-11586-FDS Document 168-14 Filed 03/31/21 Page 4 of 8
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`harder or scale back to make your workouts more ecient. After a workout, see a detailed summary of your heart
`rate zones in the Fitbit app, including progress toward your goals, so you can continue challenging yourself to make
`every minute count.
`
`Active Zone Minutes is based on recommendations from leading health organizations, including the World Health
`Organization and the American Heart Association, who recommend getting 150 minutes of moderate or 75 minutes
`of vigorous activity each week, which has been linked to better overall health and well-being, disease prevention,
`improved cognitive function, less anxiety and better sleep.5
`
`Sleep better and achieve your goals with Charge 4
`
`Sleep is a critical component to maintaining overall health and wellness, and boosting immunity. As such, Fitbit’s
`leading sleep features are included withCharge 4 to help you understand and improve your sleep. Previously only
`available on Fitbit smartwatches, smart wake (coming soon) uses machine learning to wake you at the optimal time.
`Sleep Score provides deeper insights into your sleep with a daily look at the quality of your sleep, now available on-
`wrist for Charge 4. Other sleep features on Charge 4 make it easy to improve your sleep, all from your wrist: quickly
`set alarms and activate Sleep Mode to maintain routines and sleep schedules.8
`
`Charge 4 also features a relative SpO2 sensor, which powers Fitbit’s Estimated Oxygen Variation Graph in the Fitbit
`app. With the graph, see an estimate of the oxygen level variability in your bloodstream, which may indicate
`variations in your breathing during sleep.
`
`In addition, Charge 4 comes standard with the health and tness essentials you know and love from Fitbit, including
`SmartTrack® automatic exercise tracking, Cardio Fitness Level and Score, oors climbed, Reminders to Move every
`hour, female health tracking, food, water and weight logging, motivation from the global social tness network of
`nearly 30 million like-minded individuals around the world to help you stay connected, and free educational
`insights about activity and sleep in the Fitbit app to better understand how your health and wellness tie together.
`
`Improved motivation and convenience with all the right smarts
`
`For an even more powerful health and tness coach, Charge 4 has added convenience and smart features to
`manage your day and stay connected but not distracted, right from your wrist. The rst Fitbit tracker with Spotify -
`Connect & Control, Charge 4 helps you stay motivated with your favorite playlists and songs with easy-to-access
`music controls that let you choose the music output, play, shue and skip content, and like songs right from the
`wrist.2 Never miss an alert with on-screen call, text, agenda and app notications, and keep in touch with family
`and friends with quick replies on Android to respond on-the-go9 or mute alerts with Do Not Disturb mode. Now
`standard on all Charge 4 devices, make secure payments from your wrist with Fitbit Pay™ with nearly 500 issuers at
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`Case 1:19-cv-11586-FDS Document 168-14 Filed 03/31/21 Page 5 of 8
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`retailers in 44 countries and 10 transit systems worldwide, including New York MTA.10
`
`Charge 4 is powered by up to seven days of battery life11 so you can stay motivated and connected. It provides an
`intuitive touchscreen experience with interactive graphics that allow for seamless navigation so you can access the
`most important information you need, right from your wrist.
`
`Expanded oerings from Fitbit Premium add even more value to the Fitbit platform
`
`For users looking to build on the device experience with extra guidance, support and motivation, which is even
`more critical these days, Fitbit Premium is a paid subscription service in the Fitbit app that you can access
`conveniently from your phone, whenever you need it and no matter where you are. Leveraging insights from 10+
`years of data along with academic and medical expertise, Premium delivers customized guided programs,
`advanced sleep tools, personal insights, thousands of workouts, new challenges and a health report to help you
`move more, sleep better and eat well.
`
`“Since launching Fitbit Premium last year, consumer retention and engagement results are improving, and we’re
`seeing positive health and wellness benets for our users,” said Jonathan Oakes, EVP of Product & Design. “For
`example, users who took less than 5,000 steps per day before trying Premium took 16,000 more steps per week
`during the rst two weeks of joining12 - a testament to the power of our Premium experience in improving users’
`health and tness.”
`
`To support our users and help people stay active at home during today’s dicult times, Fitbit is oering 40 new
`pieces of Premium content free in the Fitbit app. In addition, anyone new to Fitbit Premium can get a 90-day free
`trial of this paid subscription, which includes personalized health insights, guidance, advanced sleep tools,
`customized programs and 200+ workouts from brands like barre3, Daily Burn, obé tness, Physique 57,
`POPSUGAR and Yoga Studio: Mind & Body. If Premium is not available in your region and you have not tried Fitbit
`Coach yet, we are oering a 90-day free trial so you can stream video workouts on your phone or computer. To
`access Premium or Coach, visit the Fitbit app.
`
`Fitbit now has 16 programs available to Premium users. New guided programs include strength training, gym
`cardio and mindful eating, tailored based on your goals, tness level, schedule and preferences. In addition to a
`wide range of workouts categorized by time, activity and tness level to easily nd what’s right for you, Premium
`members have access to new mindfulness content from brands like Ten Percent Happier, in one single, convenient
`place. Coming soon, Fitbit will also oer workouts for both free and Premium users to help you reach your Active
`Zone Minutes goal.
`
`Three customizable challenges are also available to Premium members, including Get Fit Bingo, where users can
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`Case 1:19-cv-11586-FDS Document 168-14 Filed 03/31/21 Page 6 of 8
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`compete with family and friends on a health and tness bingo board with dierent activities such as meeting your
`step or Active Zone Minutes goal for the day. Premium will continue to add more content to support users on their
`health and wellness journeys.
`
`Pricing, availability and accessories to match your style
`
`Pre-order for Charge 4 and Charge 4 Special Edition begins today at Fitbit.com and select retailers online such as
`Amazon.com, Bestbuy.com and Walmart.com; available online at all retailer sites worldwide and in stores in
`markets where they are still open, starting April 13, 2020. Charge 4 is available for $149.95 USD in black, rosewood
`and storm blue/black.13 Charge 4 Special Edition is available for $169.95 USD in an exclusive granite reective/black
`woven band plus a classic black band to easily swap out for workouts or a sportier look.14 Charge 4 will also be
`added later this year to UnitedHealthcare Motion®, a wearable device walking program available to employers.
`Charge 4 is also available as a tness benet in certain UnitedHealthcare Medicare Advantage plans across the
`country.
`
`Customize Charge 4 with a variety of new accessory bands and colors including REPREVE® recycled woven
`reective bands in midnight and rosewood; breathable silicone sport bands in evergreen and frost white; and
`premium Horween® hand-crafted leather in black.15 Charge 4 accessories are sold separately in store and online,
`and are compatible with Fitbit Charge 3 devices, starting at $29.95 USD.
`
`Active Zone Minutes will be available rst on Fitbit Charge 4, then will roll out to all Fitbit smartwatches, coming
`soon.
`
`Fitbit Premium launched late last year and is available now for $9.99 USD/month or $79.99 USD/year.
`
`Table 1: Charge 4 International Pricing
`
`Australia (AUD)
`Canada (CAD)
`Europe (Euro)
`Hong Kong (HKD)
`India (INR)
`Japan (JPY)
`New Zealand (NZD)
`Singapore (SGD)
`UK (GBP)
`About Fitbit, Inc. (NYSE: FIT)
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`  $249.95
`  $199.95
`  €149.95
`  HK$1,328
` 
`₹14,999
`  ¥21,980
`  $269.95
` 
`S$248
`  £129.99
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`Fitbit helps people lead healthier, more active lives by empowering them with data, inspiration and guidance to
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`Case 1:19-cv-11586-FDS Document 168-14 Filed 03/31/21 Page 7 of 8
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`reach their goals. Fitbit designs products and experiences that track and provide motivation for everyday health
`and tness. Fitbit’s diverse line of innovative and popular products include Fitbit Charge 3™, Fitbit Inspire HR™,
`Fitbit Inspire™ and Fitbit Ace 2™ activity trackers, as well as the Fitbit Ionic™ and Fitbit Versa™ family of
`smartwatches, Fitbit Flyer™ wireless headphones, and Fitbit Aria family of smart scales. Fitbit products are carried
`in approximately 39,000 retail stores and in 100+ countries around the globe. Powered by one of the world’s largest
`databases of activity, exercise and sleep data and Fitbit’s leading health and tness social network, the Fitbit
`platform delivers personalized experiences, insights and guidance through leading software and interactive tools,
`including the Fitbit and Fitbit Coach apps, and Fitbit OS for smartwatches. Fitbit’s paid subscription service, Fitbit
`Premium, uses your unique data to deliver actionable guidance and coaching in the Fitbit app to help you reach
`your health and tness goals. Fitbit Health Solutions develops health and wellness solutions designed to help
`increase engagement, improve health outcomes, and drive a positive return for employers, health plans and health
`systems.
`
`Fitbit and the Fitbit logo are trademarks or registered trademarks of Fitbit, Inc. in the U.S. and other countries.
`Additional Fitbit trademarks can be found www.tbit.com/legal/trademark-list. Third-party trademarks are the
`property of their respective owners.
`
`Connect with us on Facebook, Instagram or Twitter and share your Fitbit experience.
`
`Forward Looking Statement
`
`This press release contains forward-looking statements, within the meaning of the safe harbor provisions of the
`Private Securities Litigation Reform Act of 1995, that involve risks and uncertainties including, among other things,
`statements regarding the future availability of Fitbit Charge 4 and Charge 4 Special Edition, enhanced Fitbit
`Premium oerings, Active Zone Minutes or any other product features or services described in this release; future
`potential of products or services described in this release; and our ability to help users manage or improve their
`health and wellness. These forward-looking statements are only predictions and may dier materially from actual
`results due to a variety of factors, including the eects of the highly competitive market in which we operate,
`including competition from much larger technology companies; any inability to successfully develop and introduce
`new products, features, and services or enhance existing products and services; product liability issues, security
`breaches or other defects; the impact of the recent outbreak of the COVID-19 virus; and other factors discussed
`under the heading “Risk Factors” in our most recent report on Form 10-K led with the Securities and Exchange
`Commission. All forward-looking statements contained herein are based on information available to us as of the
`date hereof and we do not assume any obligation to update these statements as a result of new information or
`future events.
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`Case 1:19-cv-11586-FDS Document 168-14 Filed 03/31/21 Page 8 of 8
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`1 The Charge franchise remains popular as the top-selling family of health and tness trackers in the U.S. for nearly
`four years. Source: The NPD Group, Inc., U.S. Retail Tracking Service, Health & Fitness Trackers, based on units, Jan.
`2016–Sep. 2019.
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`2 Spotify Premium subscription required, not available in all countries. Allows for music and podcast control from
`device.
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`3 Battery life varies with use and other factors.
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`4 Water resistant to 50 meters.
`
`5 Suggested daily goal for Active Zone Minutes is based on American Heart Association, U.S. Health Department
`and World Health Organization recommendations to get 150 minutes of moderate or 75 minutes of vigorous
`activity per week, which has been linked to better overall health and well-being, disease prevention and improved
`quality of life. American Heart Association: https://www.heart.org/en/healthy-living/tness/tness-basics/aha-
`recs-for-physical-activity-in-adults. U.S. Department of Health and Human Services:
`https://health.gov/sites/default/les/2019-09/Physical_Activity_Guidelines_2nd_edition.pdf. World Health
`Organization: https://www.who.int/dietphysicalactivity/factsheet_adults/en/.
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`6 Workout intensity map available in the Fitbit app for all activities using built-in or Connected GPS.
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`7 You can customize your Active Zone Minutes goal in the Fitbit app. Default daily goal is 22 moderate minutes or
`11 vigorous minutes per day.
`
`8 Sleep Mode is available only on Fitbit Charge 4, Fitbit Ionic and Fitbit Versa family of smartwatches.
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`9 When phone is nearby.
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`10 Fitbit Pay and transit availability at tbit.com/tbit-pay/banks.
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`11 Battery life up to 5 hours with continuous GPS usage; battery life varies with use and other factors.
`
`12 Based on average data from Fitbit Premium users who started a free-trial or subscribed between January 1,
`2020-February 27, 2020.
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`13 Storm blue/black sold exclusively at Fitbit.com.
`
`14 Fitbit Charge 4 Special Edition comes with an additional black classic band.
`
`15 Leather accessories made of Horween leather and other leather materials. Accessories sold separately.
`
`View source version on businesswire.com: https://www.businesswire.com/news/home/20200331005222/en/
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`Fitbit, Inc.
`
`Media: Jen Ralls 415-941-0037, PR@Fitbit.com
`
`Source: Fitbit, Inc.
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