`Case 5:19-cv-00036—RWS Document 72-10 Filed 09/04/19 Page 1 of 3 PageID #: 3837
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`Case 5:19-cv-00036-RWS Document 72-10 Filed 09/04/19 Page 2 of 3 PageID #: 3838
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`Contact
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`www.linkedin.com/in/sfpayam
`(LinkedIn)
`
`Payam Mirrashidi
`
`Senior Director of Engineering at Apple
`San Francisco Bay Area
`
`Top Skills
`Scalability
`Product Management
`E-commerce
`
`Languages
`Persian
`
`Patents
`Method and System for Sharing
`Information About Media Items
`Re-download management of
`previously acquired digital media
`assets
`Networked system with supporting
`media access and social networking
`
`
`
`Experience
`
`Apple
`Senior Director of Engineering
`September 2014 - Present
`Cupertino, CA
`As the leader of the Apple Media Products Server team I am responsible
`for many of the server aspects of the following properties: App Store, Apple
`Music, iTunes Store(music, tv & movie stores), Apple Books Store and Apple
`Podcasts. In addition to server infrastructure I also own the Apple Podcasts
`iOS app. The teams I manage build and support the desktop and web
`experiences for these products. Finally, there is a suite of analytics products
`that my team builds and supports: App Analytics, Podcasts Analytics and Artist
`Analytics.
`
`In addition to the products mentioned above, I am responsible for a number of
`core services that power them. These services include e-commerce, financial
`systems integration, search, personalization, recommendations, SEO, music
`science and algorithm evaluation. I also manage and run the Apple Media
`Products Architecture and Performance team.
`
`As an engineer I implemented important parts of Apple's media products
`for over a decade. As an engineering leader I've tackled all parts of large-
`scale software and service development. Today, I manage a 600+ person
`engineering organization that is at the center of Apple's digital media strategy.
`
`San Francisco Conservatory of Music
`Trustee
`October 2014 - Present
`
`Apple, Inc.
`Director of Engineering, iTunes Store
`July 2002 - Present
`Cupertino, CA
`iTunes Store
`• Storefront
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`Page 1 of 2
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`Case 5:19-cv-00036-RWS Document 72-10 Filed 09/04/19 Page 3 of 3 PageID #: 3839
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`• e-commerce and account management
`• Customer support agent applications
`• Financial systems integration
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`Ruby Networks, Inc.
`Director of Engineering
`2000 - 2002 (3 years)
`
`Spotlife, Inc.
`Principal Engineer
`1999 - 2000 (2 years)
`
`Infoscape, Inc.
`Software Engineer
`1998 - 1999 (2 years)
`
`Netmosphere, Inc.
`Software Engineer
`1997 - 1998 (2 years)
`
`Sun Microsystems
`Member of Technical Staff
`1995 - 1997 (3 years)
`
`Weathernews
`Software Engineer Consultant
`1994 - 1995 (2 years)
`
`Education
`University of California, Berkeley
`A.B., Physics · (1988 - 1992)
`
`San Francisco State University
`Computer Science · (1993 - 1995)
`
`Bishop Montgomery HIgh School
` · (1984 - 1988)
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`Page 2 of 2
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