To:
`
`Subject:
`
`Sent:
`Sent As:
`
`MILTON SPRINGUT(trademarks@mosessinger.com)
`U.S. Trademark Application Serial No. 97037743 - PLANTS WITH
`BENEFITS - 020075-0202
`September 12, 2023 02:04:08 PM EDT
`tmng.notices@uspto.gov
`
`Attachments
`
`screencapture-www-wholefoodsmarket-com-product-fresh-water-greens-living-basil-plant-
`with-roots-b07z5pwbbd-16944863273541
`screencapture-www-wholefoodsmarket-com-search-16944864183271
`screencapture-www-wholefoodsmarket-com-search-16944865664171
`screencapture-www-wholefoodsmarket-com-search-16944866101711
`screencapture-www-wholefoodsmarket-com-search-16944866829511
`screencapture-www-wholefoodsmarket-com-product-produce-organic-oregano-b079jy4syg-
`16944867098291
`screencapture-www-wholefoodsmagazine-com-articles-3724-immunity-inside-and-out-
`16944869875341
`screencapture-www-kroger-com-pl-fresh-herbs-06122-16944872212371
`screencapture-www-kroger-com-search-16944872547881
`screencapture-www-kroger-com-search-16944873035871
`screencapture-msutoday-msu-edu-news-2021-cbd-marijuana-and-hemp-16944874769411
`screencapture-www-kroger-com-p-plant-therapy-set-of-6-diffusible-10ml-essential-oils-
`blends-1-3-oz-wellness-0068091201083-16945367648801
`screencapture-medlineplus-gov-herbalmedicine-html-16945375460811
`screencapture-www-nbcnews-com-better-health-health-benefits-fresh-herbs-how-eat-them-
`ncna901706-16945376251591
`screencapture-www-wholefoodsmarket-com-departments-365-products-16945376961441
`screencapture-www-amazon-com-s-16945377648271
`screencapture-www-kroger-com-b-ourbrands-16945378054441
`screencapture-www-wholefoodsmarket-com-search-16945381437071
`screencapture-www-bachremedies-com-en-us-about-16945397949401
`screencapture-www-cbsnews-com-baltimore-news-wjz-tours-marylands-largest-cannabis-
`farm-ahead-of-legalization-of-recreational-sales-weed-md-16945409705971
`screencapture-mjbizdaily-com-aurora-cannabis-buying-vegetable-grower-for-ca45-million-
`sells-sky-greenhouse-16945410665901
`screencapture-www-actahort-org-books-1263-1263_37-htm-16945413645991
`
`United States Patent and Trademark Office (USPTO)
`Office Action (Official Letter) About Applicant’s Trademark Application
`
`U.S. Application Serial No.  97037743
`
`Mark:   PLANTS WITH BENEFITS
`
`Correspondence Address:  
`Milton Springut
`MOSES & SINGER LLP
`405 LEXINGTON AVENUE
`
`

`

`THE CHRYSLER BUILDING
`NEW YORK NY 10174
`United States
`
`Applicant:   Costa Farms, LLC
`
`Reference/Docket No.  020075-0202
`
`Correspondence Email Address:   trademarks@mosessinger.com
`
`
`
`
`
`
`REQUEST FOR RECONSIDERATION AFTER FINAL ACTION DENIED
`
`Issue date:   September 12, 2023
`
`Applicant’s request for reconsideration is denied.   See 37 C.F.R. §2.63(b)(3).  The trademark
`examining attorney has carefully reviewed applicant’s request and determined the request did not:  (1)
`raise a new issue, (2) resolve all the outstanding issue(s), (3) provide any new or compelling evidence
`with regard to the outstanding issue(s), or (4) present analysis and arguments that were persuasive or
`shed new light on the outstanding issue(s).  TMEP §§715.03(a)(ii)(B), 715.04(a).  
`
`Accordingly, theTrademark Act Section 2(d) Refusalmade final in the Office action dated February 8,
`2023 is  maintained and continued.  See TMEP §§715.03(a)(ii)(B), 715.04(a).  
`
`Applicant has submitted the declarations of two employees in support of the arguments that, while the
`marks are similar, the goods and services are distinct, the trade channels differ, and consumers are not
`likely to view the goods and services as emanating from the same source. While carefully considered,
`the arguments have been found to be unpersuasive. 
`
`In support of its arguments, applicant states that wellness information and related products are not
`generally associated with live plants and flowers, and further, that CBD and its association with
`cannabis distinguishes it from ornamental flowers and plants. This argument is unpersuasive because
`the evidence of record shows that cannabis can be considered an ornamental flower, and many
`ornamental flower growers also grow live plants and flowers. 
`
`Moreover, "live plants" include live oregano, thyme, rosemary, and other plants sold in grocery stores
`alongside CBD. The attached evidence from Whole Foods and other sites discusses the value of live
`plants and other plant-based products in maintaining wellness. 
`
`The assertions made in the declarations submitted by applicant do not refute the evidence of record. T
`herefore, applicant's arguments are unpersuasive.
`
`If applicant has already filed an appeal with the Trademark Trial and Appeal Board, the Board will
`be notified to resume the appeal.   See TMEP §715.04(a).  
`
`If applicant has not filed an appeal and time remains in the response period for the final Office
`action, applicant has the remainder of that time to (1) file another request for reconsideration that
`complies with and/or overcomes any outstanding final requirement(s) and/or refusal(s), and/or (2) file a
`
`

`

`notice of appeal to the Board.  TMEP §715.03(a)(ii)(B).
`
`
`/Shaila Settles Lewis/
`Shaila Settles Lewis
`Examining Attorney
`LO114--LAW OFFICE 114
`(571) 270-1527
`Shaila.SettlesLewis@USPTO.GOV
`
`
`
`

`

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`JENNIFERS HOMEMADE
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`Weleda
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`Mary's Gone Crackers
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`AURA CACIA
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`Nancy's Fancy
`Salted Caramel Swirl
`Rosemary Essential Oil, 2 fi oz
`Rosemary Essential Oil, 0.5 fi oz
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`365 by Whole Foods Market
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`notbe available foronline orders. The information provided onthis website, including special diets and nutritional information, is for reference purposesandnot intended as medical
`or healthcare informationor advice. Actual product packaging and materials may contain more and/or different informationthan shownonour website. You should notrely solely on
`the information presented here and you should always read labels, warnings,and directions before using or consuming a product. The information provided on this website should
`not be relied upon to make health-related decisions.
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`[J vegetarian
`[FJ organic
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`Dairy-Free
`Sugar-Censcious
`Paleo-Friendly
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`Gas
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`|“a=ewy
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`

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`=
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`
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`
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`Rosemary & Olive Oil Harvest
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`KENTER CANYON
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`and nutritional information,is for reference purposes and not intended as medical or healthcare
`information or advice. Actual product packaging and materials may contain more and/or
`different information than shownon our website. You should notrely solely on the information
`presented here and you should alwaysread labels, warnings, and directionsbefore using or
`consuming a product. The information provided on this website should notbe relied uponto
`makehealth-related decisions.
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`Immunity Inside and Out
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`ee)
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`Bright GAR Snap-Enteric Gastric Acid Resistant, snap-
`
`etertog
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`7World of Innovativeot
`Capsules
`Bright-Poly NOP Organic
`
`World’s first full NOP Organic
`Vegetable Capsules
`
`Tim Person
`‘Trendsandtips for natural supplements thathelp us stay well.
`VitaminC. Echinacea. Zine. These supplementsare someof the hottest tickets on the Immune Health Express. What was
`once perhaps rightfully regarded as a seasonal buy has recently shotinto the fast lane of year-round hotsellers for
`several reasonsthat we'll discuss downtheroad.
`“Immunity is one of the fastest growing segmentsin the natural products
`industry,” says Jay Levy, director of sales at Wakunaga of America Co.,
`
`October 22, 2013
`
`enteric and pH sensitive
`
`Bright Pharma Caps Inc,
`
`é
`
`

`

`
`
`
`
`September 2023
`
`July 2023
`
` ae
`August 2023
`
`
`seins
`tgdher ons
`
`June 2023
`
` Top Supplements and New Research
`
`
`
`
`Well-known category
`leaders have some extra company with up-and-coming immunehealth
`supplements.“While the focus continues to be on foods and supplements
`that are high in antioxidants, other nutrients such as herbs, probiotics and
`phytosterols are gaining awareness among consumersfor their immune
`supportive properties,” Levy says.
`Probiotics. Though consumersstill usually associate them with digestive
`benefits, the growth of probiotics andprebiotics in the immunehealth
`spaceis a majortrend to note. DanLifton, CEO of QualityofLife Labs,
`Purchase, NY, says their overall popularity has gotten a boost from the
`|avosrroru|ie)awg
`high-profile promotion of yogurt products by key consumer packaged
`goodsplayers.
`CRN:FishOil Study
`A large shift has taken place very recently with the realization that pro- and
`Demonstrate "Amazing Lack
`prebiotics can impact immunehealth in otherareas besides the
`of Understanding" About Why
`Consumers Use Supplements
`gastrointestinal tract, according to Dallas Clouatre, Ph.D., consultant for
`R&Dto Jarrow Formulas, Inc., Los Angeles, CA.
`Maggie Jaqua » August 28,
`2023
`Probiotics can strengthenthebarrier functionofintestinal walls and
`stimulate the body's productionof naturalkiller (NK) cells andTcells, Levy
`Natural Products Industry
`says. One studyinto the effects of probiotic strains on Clostridiumdificile found specific immunomodulatory benefits (1).
`News Briefs: IFF, GC Rieber
`Someadditional applicationsforprobiotics in the immunehealth categorywill be discussed later.
`VivoMega, VantageNutrition,
`and More!
`Antioxidants. Often associated with heart health, aged garlic extract (AGE) contains compoundslike S-allyl cysteine that
`WholeFoods Magazine Staff
`+
`provide antioxidant benefits for immune health. Later, we'll hear about research that foundit could help reduce the
`duration of colds.
`Oreganooilhas antioxidant and antibacterial properties, thanks to a phenolit contains called carvacrol. “Studies suggest
`that the oxygen molecules in carvacrol team up with the waterin the bodyto create heat thatkills bacteria,” says Levy.
`Hot Products: August 2023
`Researchersrecently foundthat oregano,in combination with sage, modulatedinnate immunityin an animal model by
`HOT PRODUCTS
`WholeFoods Magazine Staff «
`benefiting nitric oxide status and phagocytic activity (2),
`Like vitamin C (which wewill discuss morein the context of recovery), zine
`is essential for building immunity, and offers direct antiviral activity, says
`PERFECTION
`
`cannotbe EXCEEDED,—Michele McRae, C.N., senior director of research, formulation and quality for
`butit can be
`RainbowLight Nutritional Systems,Inc., Santa Cruz, CA.
`In fact, zinc plays a part in many immune system reactions. “It promotes the
`nl
`yr
`REPEATED
`JARAO-DOPHILUS EPS" IS THE #1 SELLING PROBIOTIC
`IN THE NATURAL PRODUCTS CHANNEL...ONCEAGAIN’
`destruction of foreign particles and microorganisms,acts as a protectant
`againstfree-radical damage,acts synergistically with vitaminA, is required
`@THINOGEN®
`for proper white bloodcell function and properT cell levels, and is a
`necessary cofactorin activating serum thymic factor,” says McRae, Thymic
`Your Natural Weight
`factor is a hormonethat has“profound immune-enhancing properties,” she
`
`ManagementSolutio
`Gece
`ke
`
`NEW!
`Te) ae
`Liposomal
`Vitamin C
`
`Adreteie
`
`Ltd., Mission Viejo, CA
`Levy saysthatthe Natural Marketing Institute's 2013 Healthy Aging
`Database showsone-halfof U.S. adults claim to be concerned about
`supportingtheir immune health at somepointin life, with a significant
`spike in concern among thosein their 30s.It is a category with broad
`and consistent appeal, and being knowledgeable aboutit will put you in
`goodstead with customersof all ages.
`So, hop aboard as we take a tour of the supplements and the studies
`that many category leaders are focusing on now.
`
`says. Over 300 enzymesin the body are zinc-dependent, adds Susan Hazels
`
`

`

`of the immune system, according to Chris D. Meletis, N.D., director of
`
`science and research for Trace Minerals Research, Ogden, UT. Vitamin D also exerts massive
`influence,he says, offering
`support to autoimmune responses andcellular integrity. “It is no surprise thatvitaminDlevels drop at the sametime that
`colds and flus increase each and every year,” Meletis says.
`Indeed,“there has beenstrong grewth in thevitamin D category due to emerging research on the link betweenvitamin D
`deficiency and weakened immunity,” says Lifton,
`For much moreon vitamin 0,we turnto Trisha Sugarek MacDonald,B.S., M.S., director of R&D/national educator for
`Bluebonnet Nutrition Corp., Sugar Land, TX. The physiologically active form of vitamin D,calcitriol, functions as a
`hormonein the body by binding with vitamin D receptors.It has been recognizedfor significant and widespread immune
`effects throughoutthe body, she says,affecting both armsof the immunesystem. According to Sugarek MacDonald,
`vitamin D's myriad effects as a potent immunomodulatorinclude increased production of peptides that may inactivate
`viruses; increased production of antimicrobial peptides such as defensin;
`enhancement of regulatory T cells; decreased
`
`inflammation through cytokine modulation and countless others,
`The regulation of inflammation is of central importance to immunehealth,
`and supplementing with antioxidant compounds can be an effective way of
`addressing the issue, Alpha-lipoic acid is one such compound, and
`according to Clouatre, most supplementsinclude equal amounts of the (R)
`and (S) forms of this antioxidant. He adds, however, that the (R) form, also
`called RALA,is the only one made naturally by the body, “RALA promotes
`the synthesis of glutathione and the induction of PhaseII detoxification
`enzymes,” both integral to immune responses, Clouatre says.
`The carotenoid class of compounds canalso deliver antioxidantbenefits.
`Bryan See, regional product managerfor CarotechInc., Edison, NJ, adds
`
`that, “Some carotenoids such as beta-carotene and alpha-carotene