`ESTTA1022415
`12/13/2019
`
`ESTTA Tracking number:
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`Filing date:
`
`IN THE UNITED STATES PATENT AND TRADEMARK OFFICE
`BEFORE THE TRADEMARK TRIAL AND APPEAL BOARD
`
`Proceeding
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`92069076
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`Party
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`Correspondence
`Address
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`Submission
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`Filer's Name
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`Filer's email
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`Signature
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`Date
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`Attachments
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`Defendant
`Thomas Brooke
`
`JEFFREY H GREGER
`HAUPTMAN HAM LLP
`2318 MILL ROAD SUITE 1400
`ALEXANDRIA, VA 22314
`UNITED STATES
`jhggroup@ipfirm.com, jhgreger@ipfirm.com
`703-684-1111
`
`Testimony For Defendant
`
`Jeffrey H. Greger
`
`jhggroup@ipfirm.com, jhgreger@ipfirm.com
`
`/jhg/
`
`12/13/2019
`
`Declaration - Thomas Brooke.pdf(496729 bytes )
`EXHIBIT 1.pdf(1152684 bytes )
`EXHIBIT 2.pdf(611363 bytes )
`EXHIBIT 3.pdf(1188199 bytes )
`EXHIBIT 4.pdf(1866925 bytes )
`EXHIBIT 5.pdf(849947 bytes )
`EXHIBIT 6.pdf(1157255 bytes )
`EXHIBIT 7.pdf(1371872 bytes )
`EXHIBIT 8.pdf(2542763 bytes )
`EXHIBIT 9.pdf(1203125 bytes )
`EXHIBIT 10.pdf(1151979 bytes )
`EXHIBIT 11.pdf(1217415 bytes )
`EXHIBIT 12.pdf(2796737 bytes )
`EXHIBIT 13.pdf(276856 bytes )
`EXHIBIT 14 - Pt. 1.pdf(2748430 bytes )
`EXHIBIT 14 - Pt. 2.pdf(4512258 bytes )
`EXHIBIT 15.pdf(937847 bytes )
`EXHIBIT 16.pdf(1143144 bytes )
`EXHIBIT 17.pdf(554309 bytes )
`EXHIBIT 18.pdf(1251449 bytes )
`EXHIBIT 19.pdf(2106991 bytes )
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`EXHIBIT 23.pdf(3158074 bytes )
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`EXHIBIT 26.pdf(770909 bytes )
`EXHIBIT 27.pdf(1002065 bytes )
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`EXHIBIT 29.pdf(1538791 bytes )
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`EXHIBIT 31.pdf(1576667 bytes )
`EXHIBIT 32.pdf(1347487 bytes )
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`EXHIBIT 33.pdf(1497903 bytes )
`Certificate of Service.pdf(103438 bytes )
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`IN THE UNITED STATES PATENT AND TRADEMARK OFFICE BEFORE THE
`TRADEMARK TRIAL AND APPEAL BOARD
`
`Qurate Retail, Inc.,
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`Petitioner,
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`Thomas Brooke
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`Respondent.
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`Cancellation No. 92069076
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`TESTIMONIAL DECLARATION OF THOMAS BROOKE
`IN SUPPORT OF REGISTRANT
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`I, THOMAS BROOKE, hereby declare under penalty of perjury as follows:
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`1. My name is Tom Brooke. I am the CEO and Founder of Qurate Inc.
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`2.
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`I am a UK citizen and live in Japan.
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`3. My formal training and area of expertise is internet system architecture, multimedia
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`software design and multimedia software development. I have worked in the field of computer
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`software system architecture, design and development for 20 years. I have formal education and
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`training from Westwood School of Creative Arts (now Yorkshire Coast College - Westwood Campus)
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`obtaining a Higher National Diploma in Graphic Design specializing in multimedia software
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`design and development in 1999.
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`4. My expertise and background for my work experience is in the field digital content
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`management used in connection with communications and marketing needs of businesses. My
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`work experience includes being employed by Rolls-Royce PLCC for three years as Head of
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`Multimedia.
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`Declaration of Tom Brooke
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`1
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`
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`Background
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`5.
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`I conceived using the mark QURATE in 2005 and obtained the domain name
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`www.qurate.com which was registered on 21 December 2005. See Exhibit 1.
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`6.
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`I also own other domains including qurate.net, qurate.org, qurate.uk, qurate.jp, and
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`numerous social media accounts under the username @qurate for use in connection with my
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`company brand QURATE. See Exhibit 2.
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`7. My plans for the QURATE brand have been to commercialize the mark for a digital
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`marketing platform including content a discovery platform and for content management systems.
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`8.
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`In January 23, 2013, after consulting with my UK attorney and explaining the scope of my
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`intended commercialization of the brand, my UK attorney prepared a trademark application to
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`obtain trademark protection for the QURATE brand and a trademark application was filed in the
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`EU in my own name. My trademark registrations are in my own name. I am the controlling
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`shareholder of Qurate Inc., a Japanese legal entity I formed in 2014. I use the QURATE brand
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`both as a trade name and product brand for offerings by Qurate Inc.
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`9.
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`I
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`informed my UK attorney about my future plans for QURATE
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`including
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`commercialization internationally, in particular intended uses in Japan, Europe and the United
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`States. I explained the uses of the QURATE brand were intended to cover a very new and different
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`computer systems architecture which will change the way information is transmitted over the
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`internet.
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`Declaration of Tom Brooke
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`10. The concept included the need to put together a team of professionals in the field of
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`computer software architecture design as well as individuals with expertise in the field of
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`information technology and marketing.
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`11. There are many components used in connection with computer systems architecture and
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`user functionality thereof including computer hardware and software. My UK attorney filed for
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`international protection accordingly for the three regions, including the United States, using
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`descriptions of goods and services, which were consistent with my understanding of the intended
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`uses.
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`12. In November of 2016, I formed Qurate Ltd., UK British legal entity with the continued
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`intention of commercialization of Qurate brand. Qurate Ltd. is a subsidiary of Qurate Inc., and was
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`formed to facilitate transactions in British Pound Sterling. I am the controlling shareholder of
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`Qurate Ltd. See Exhibit 3.
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`13. I am a British citizen and I live in Japan and have resided in Japan since 2004.
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`14. QURATE is the name I adopted for an information technology system that I initially began
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`developing in in earnest in 2008. The mark has always been planned for use in connection with an
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`information technology platform for use in an online communication and publishing platform. The
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`platform has evolved to become a unique internet platform for searching, sharing, creating and
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`publishing content via the internet to enable the consumption, organization, marketing, advertising,
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`promotion, and communication of content, audio, visual, and video data. These uses have
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`materialized and have been implemented internationally.
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`15. In 2017, Qurate Inc. employed about 15 persons including myself and at that time and we
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`had working relationships with three advisors/consultants. We now employ a full-time staff of 13
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`Declaration of Tom Brooke
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`and an outsourced staff of over 8 with a combined payroll and outsource expense of over
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`US$500,000 in the last 12 months.
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`16. On or about September 26, 2017, I prepared a document for marketing purposes which
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`included information listing the Qurate staff. The document was titled “Qurate Team”. See Exhibit
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`4.
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`17. The team included staff included individuals in Tokyo, London, and Fukuoka, Japan. The
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`latter the situs of our company hub. We now also have a subsidiary company and office in Taipei,
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`Taiwan since November 2018.
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`18. Our staff include employees with knowledge and expertise in the fields of computer
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`software architecture, computer system design and development, application and website design
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`and development, sales and marketing, strategy, specialty software design, content creation and
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`content management, and business development.
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`19. Qurate also uses the assistance of industry advisors for business planning, sales strategy,
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`and investment strategy consultation.
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`20. One adviser, Joshua Tessier worked previously as the head product engineer for Shopify.
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`Shopify is a well-known entity providing ecommerce services used in connection with on-line
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`consumer retail goods and computer systems platforms used to power or in essence operate
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`consumer facing on-line retail web stores. See Exhibit 5. Mr. Tessier continues to consult for
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`Qurate.
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`21. The Qurate platform has always been intended for use in connection with ecommerce
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`online consumer retail shopping. Qurate hired ecommerce experts including Martin Whittaker, an
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`accomplished software designer with numerous awards for creating ecommerce web sites. See
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`Declaration of Tom Brooke
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`Exhibit 4. Qurate has worked to develop its platform for use in connection with the Shopify
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`platform and the Qurate platform became fully integrated with the Shopify platform this year.
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`22. The QURATE brand is used in relation to computer systems in two ways, Systems and
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`Platforms.
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`23. The first is the QURATE System, sometimes referred to as QURATE IO, where IO
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`describes a software program, operation or device that transfers data to or from a computer and to
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`or from a peripheral device which allows informational content to flow easily across digital
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`channels. The content can be any type of content one may view on the internet, data, streaming
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`video, audio, images and generally transmitted data for internet use referred to the industry as
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`“content”, but the Qurate System is designed to work with any type of data.
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`24. The QURATE System is an internet service that provides users with secure
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`telecommunication connectivity to multiple computer application interfaces (API). API’s refer to
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`computer software architecture with multiple functions including setting routes, protocols and
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`component interaction and graphical user interfaces (GUI) as used by the end user, whether another
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`system, a professional or a general consumer. The API’s which Qurate System connects to can be
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`private IT systems such as a customer database or product database, or public systems such as
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`Social Networks, Payment Systems, and Shopping Systems. The Qurate System is integrated with
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`Stripe for payments, Shopify for ecommerce, Twitter, Facebook, Google and Instagram for social
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`media, Mailchimp for email marketing and customer subscriptions among others.
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`25. The second use of the QURATE brand in computer systems is the QURATE Platform,
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`sometimes referred to as Qurate Content Hub, Qurate Cloud, Qurate CMS (content management
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`system). The QURATE Platform is a digital CMS allowing for online searching of content,
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`selection and storing (curation) of content, creation and uploading of content, sharing and
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`Declaration of Tom Brooke
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`publishing of content, and monitoring and gathering and reporting of content analytics. In other
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`words, the QURATE Platform allows for the end-to-end management of online content for the
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`purposes of consumption and publishing on the Internet.
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`26. The Qurate Systems and Qurate Platforms can be used to power websites. The Qurate
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`Content Managing System includes providing support, training, and infrastructure including
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`hardware services and storage. See Exhibit 6.
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`27. The QURATE mark has been used in the UK. On August 25, 2015, Qurate, entered into
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`an agreement to license its software and related services for use by Bacardi-Martini B.V., the
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`owner of world famous Bacardi brand. Email correspondence regarding the services for the
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`Bacardi agreement are attached at Exhibit 7.
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`28. A representative sample of invoices for services provided to other UK companies is
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`attached at Exhibit 8. These invoices include work contracted for Gravity Road, Sync, and
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`Bloomsbury Economics Ltd.
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`Promotional efforts
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`29. As part of the many promotional efforts made on behalf of QURATE, I made sales
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`presentations to executives and communicated by email to coordinate sales presentation
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`internationally.
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`30. A representative sample of promotional efforts include email chains of plans to meet with
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`the Global Head of Marketing and Content for a Paris, France based entity appears at Exhibit 9
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`and the UK company Gravity Road London. See Exhibit 10.
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`31. The Qurate System and Platforms have not been built overnight, the software development
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`has taken years and our company has required significant investor funding used for employee
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`Declaration of Tom Brooke
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`salaries and operational costs. We have raised over 1.8M USD so far from Venture Capital and
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`Angel Investors.
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`32. Fundraising efforts are demonstrated by correspondence in December of 2016 wherein I
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`discussed the investment funding 55 million yen (about U.S. $500K) received from Venture
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`Capital investor and an Angel investor. These investment provided Qurate a post-money valuation
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`of 496 million yen or about U.S. $4.9M. See Exhibit 11.
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`33. We actively sought investments including applying with business incubators including
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`with an entity in France name Havas, documentation of which is attached at Exhibit 12. We
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`received an office in Paris at the Havas facility inside Station F during 2017/2018.
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`34. During the course of Qurate’s growth, Qurate has been recognized internationally and
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`awarded prizes for innovative concepts and product and services. A promotional presentation slide
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`as showing start-up entity awards won by Qurate appears at Exhibit 13.
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`35. The international scope of Qurate’s promotional reach can be gleaned from the extensive
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`business plans and marketing material presented to investors and potential customers as appears
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`in Exhibit 14.
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`36. Early plans from 2014 are attached at Exhibit 15.
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`37. In December of 2016, I corresponded with French company with a specific interest in the
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`United States market. The company was recommended as an entity that might benefit from the
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`Qurate system. See Exhibit 16.
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`38. In an April 24, 2017 Qurate had plans for a US Sales Office, and U.S. team, although the
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`plan has yet to come to fruition. The images below are screen grabs from the Road Map document
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`I created in 2017 for planning and marketing purposes, the full version attached at Exhibit 17.
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`Declaration of Tom Brooke
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`39. I understand the Petitioner is alleging that I have abandoned my plans to use the QURATE
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`brand in the United States. I have never abandoned plans to commercialize the Qurate brand in the
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`United States. In fact, I have made actual uses in the United States in connection with promotional
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`effort, test marketing, and plans. I have always viewed the scope of the commercialization of the
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`Qurate system as applicable world-wide and have marketed to companies with a worldwide
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`presence. I have always maintained an intent to commercialize the QURATE brand in the United
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`States, certainly at least as early as January of 2013 when I filed for trademark protection.
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`U.S. uses
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`40. As part of the initial commercialization efforts we started test marketing for the United
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`States. Qurate Inc., created an app made available on the Apple iTunes App Store.
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`41. An iTunes description page for the Que App showing use of the QURATE mark as the
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`software developer as it appeared at least as early as May 2, displaying the QURATE mark at the
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`very top indicating the develop as By Qurate Inc. See Exhibit 18.
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`42. Since the beginning of the Que app launch, Que app users are required to open a Qurate
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`account by clicking on a “Login here” link. See Exhibit 19.
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`43. The Qurate Que app was not only available on iTunes but also made available for use
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`directly from the Qurate website.
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`44. As is common and ubiquitous for new commercialization of downloadable apps we
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`offered the Qurate Que app for free to increase usage. We also offered a paid version with enhanced
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`features.
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`45. The App was made available for free download and with purchase options at $9.99 for one
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`month and $79.99 for one year. We tracked the number of Apple Store download apps both the
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`free version and paid versions, including keeping records of activity in the United States. See
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`Exhibit 19.
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`46. Between February 12, 2016, and October 23, 2018 there were exactly 16,840 confirmed
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`downloads of the Qurate Que app in the United States, and an estimated 14,962 websites created
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`by users in the United States, for a total estimate of 31,761 websites being created by users in the
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`United States. Id. Exhibit 20.
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`47. Paid subscription sales in the United States over that time period was $3,689, the majority
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`of users enjoyed the free version of Qurate’s application. See Exhibit 20.
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`48. A summary showing the Qurate Que app downloads appears at Exhibit 20.
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`49. The data supporting the summary as contained in my computer files appears at Exhibit 20.
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`50. The initial use of the Qurate Que app was part of a test campaign over the course of 2016-
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`2017 to determine usage and U.S. consumer interest. The costs associated with paying Apple
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`iTunes for the campaign was $2,000. See Exhibit 21.
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`51. The first sale in the U.S. as tracked by credit card purchase was on or about June 14, 2016
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`with the payment by credit card. See Exhibit 23.
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`52. In a continuing effort to promote the company, in January of 2017, specifically between
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`Jan 22 2017-Jan 30 2017, I traveled to San Francisco California to conduct meetings with United
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`States companies with interest in the fields digital content marketing, data transmission, marketing,
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`and social and web content, and at the same time meet with investing entities
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`53. As part of my trip to San Francisco I made a presentation to potential investors and
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`companies in the digital communications and content management industry and investors
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`interested in these fields. A copy of the power point presentation I made in San Francisco in
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`January of 2017 is attached at Exhibit 24.
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`54. The power point presentation references work we did for Bacardi in the UK Id. at Exhibit
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`24.
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`24.
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`55. Reference is also made to several awards received for the Qurate system. Id. at Exhibit
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`56. An image of myself presenting the power point promotion during the San Francisco trip
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`appears at Exhibit 25.
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`57. Uber receipts from my U.S. marketing trip appear at Exhibit 26.
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`58. Air travel receipts for the U.S. trip are attached at Exhibit 27.
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`59. Meeting were scheduled with San Francisco based entities including Slack, Btrax, and
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`Draper Nexus. See Exhibit 28
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`Declaration of Tom Brooke
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`60. Email correspondence pertaining to meetings with Btrax are attached at Exhibit 29.
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`61. In advance of a meeting in the United States that I had with a Slack, a technology company
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`in the field of providing instant messaging services, I signed a non-disclosure agreement. See
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`Exhibit 30.
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`62. As part of plans for uses in the U.S. I had correspondence regarding the need for
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`functionality to use U.S. dollars for sales to U.S. customers. See Exhibit 31.
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`63. One of Qurate’s customers is Toppan, a Global company with offices in Japan. Toppan
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`specializes in publishing.
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`64. Toppan is referenced in the industry news in connection with its printing products and
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`services for the global market. Toppan is referenced in current news and press promulgated by the
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`Associate Press.
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`65. Qurate has touted its business relationship with Toppan in Qurate press releases. A copy
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`of a press release promulgated by Qurate appears attached. See Exhibit 32.
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`66. Qurate initially commenced a relationship with Toppan’s Japanese offices at least as early
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`as November 2017. The business relationship continues to the current day. Plans for the launch
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`of the Qurate platform in connection with Toppan’s digital content publications business spanned
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`years.
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`67. Qurate conducted extensive time and effort over years to build the customer relationship
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`and develop the Qurate system further to meet the working requirement of Toppan. Attached at
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`are numerous meeting notes, which spanned the course of a 2018 and 2019 indicating the nature
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`of the time it takes to customize and integrate computer systems, particularly one such as QURATE
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`See Exhibit 33.
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`68. The evolution of the Qurate computer systems architecture and implementation for use in
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`connection with businesses with a worldwide presence requires a long time to come to fruition
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`including extensive beta testing before launching.
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`69. As evidenced by my declaration and the Exhibits attached herewith one can see the global
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`nature and applicability of the Qurate systems for companies with an international presence and
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`need for digital content management.
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`70. Qurate’s investors have spent significant sums of money to fund Qurate as a startup venture
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`and see it come to fruition with intent the United States was a target market once the product was
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`viable internationally.
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`71. Qurate has always been designed to solve a Global Problem. Logic dictates that my efforts
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`and the efforts of my company employees would not have been made if we did not have an
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`intention to commercialize the Qurate systems for use in the United States after visiting with
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`potential clients and establishing clients in Japan and internationally.
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`72. As evidenced by this declaration, and exhibits attached, one can see the efforts made to
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`commence use of the QURATE brand in the United States as supported by promotions and uses
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`and recent launches internationally, the nature of the unique informational technology product and
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`service at issue and global application of same, the time it takes to bring the product and service
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`to market, the test marketing, presentations, and efforts already made in the United States as well
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`as early documented plans to commence use in the United States in marketing materials. There is
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`no intent to abandon plans to commercialize the Qurate products and services under the QURATE
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`brand in the United States. I expect sales to U.S. customers, particularly to U.S. subsidiaries of
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`Toppen, will occur in the near and foreseeable future.
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`Declaration of Tom Brooke
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`73. I have reviewed Exhibit F of the Petitioner’s Notice of Reliance. The Exhibit is the
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`responsive filing made on my behalf by my EU counsel in defense of the Revocation proceedings
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`in the EU filed by the Petitioner. The information contained in the document is accurate to the
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`best of my knowledge and belief. The information contained in paragraph 13 of the document
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`with respect to the description of uses and applications of Qurate’s products and services is based
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`on my understanding of the terminology, which was used in the description of the formal
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`registration coverage for the U.S. registration as challenged in this case.
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`I declare under penalty of perjury under the laws of the United States of America that the
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`foregoing is true and correct.
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`Signature:
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`Name: Thomas Brooke
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`Location: Fukuoka, Japan
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`Executed on: 13 December, 2019
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`Declaration of Tom Brooke
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`14
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`EXHIBIT 1
`EXHIBIT 1
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`BROOKE PRODUCTION 0016
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`EXHIBIT 2
`EXHIBIT 2
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`non-downloadable software in the fields of entertainment, social networking,
`advertising, marketing and promotion; providing non-downloadable software
`enabling users to search, locate and communicate with others via electronic
`communications networks for entertainment, social networking, advertising,
`marketing and promotion; hosting online computer databases and online
`searchable databases in the fields of entertainment, social networking,
`advertising, marketing and promotion; design and development of computer
`software; development of computer based networks; computer programming;
`providing technical information in the field of computer software development;
`hosting an online website community for registered users to share information
`and engage in communication and collaboration between and among
`themselves, to form groups and to engage in professional networking; digital
`compression of computer data; design and development of software for
`compression and decompression of multimedia contents; services for the
`supply of electronic information relating to video hosting in the form of text,
`audio and/or video; information, advisory and consultancy services and the
`preparation of reports, all relating to the aforesaid services.
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`3. The applicant for revocation is claiming cancellation on the basis that the mark
`has not been used in the EU on the goods or services for which it is registered in the
`five years since the trade mark was registered, i.e. the non-use revocation period
`runs between 27 July 2013 and 26 July 2018. The earliest date of revocation under
`this ground would be 27 July 2018.
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`4. This evidence refers to 9 Annexes. Each of these Annexes is described in more
`detail in an Index to the Annexes which is submitted with the Annexes. Reference is
`made to this Index which forms part of this Evidence.
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`5. The mark has been used continuously during the period set out in paragraph 3
`above in relation to the goods and services covered by the registration. The mark
`has been used in the UK, France, Germany, Finland, Netherlands since 2005. The
`registered proprietor will produce evidence in response to the non-use revocation
`action filed by the applicant, to substantiate that the mark has been put to genuine
`use within the European Union in relation to the goods and services applied to be
`revoked and during the period specified. In the alternative, the registered proprietor
`will show that its activities were intended to create or preserve an outlet for the
`goods or services that bear the mark, as distinct from the goods or services of other
`undertakings. Use of the mark therefore relates to goods or services already
`marketed or about to be marketed and for which preparations by the undertaking to
`secure customers are under way.
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`6. The QURATE mark was conceived by the registered proprietor in 2005 and the
`domain name www.qurate.com was registered on 21 December 2005. Multiple other
`domains and social handles are also operated by the registered proprietor (including:
`qurate.net, qurate.org, qurate.uk, qurate.site, qurate.live, qurate.io, qurate.jp,
`
`
`
`(cid:1007)
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`EXHIBIT 3
`EXHIBIT 3
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`ANNEX TB1 Page 16
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`CERTIFICATE OF INCORPORATION
`OF A
`PRIVATE LIMITED COMPANY
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`Company Number 10485064
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`The Registrar of Companies for England and Wales, hereby certifies that
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`QURATE LIMITED
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`is this day incorporated under the Companies Act 2006 as a private company, that the
`company is limited by shares, and the situation of its registered office is in England
`and Wales.
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`Given at Companies House, Cardiff, on 17th November 2016.
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`The above information was communicated by electronic means and authenticated by the
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`Registrar of Companies under section 1115 of the Companies Act 2006
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`EXHIBIT 4
`EXHIBIT 4
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`Qurate Team
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`September 26, 2017
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`Who We Are
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`Tom Brooke
`CEO
`
`While backpacking through Asia in 2002, Tom began to crystallize the idea for a
`more curated internet. Over the next few years, his experiences working closely
`with creative agencies and big brands gave Tom insight into how impactful this
`concept could be in the evolution of digital content. As a result, he founded
`Qurate in 2014, and began building an enthusiastic team to help him translate
`his idea into a useful solution. As Qurate’s CEO and Founder, Tom ensures that
`everything Qurate produces is innovative, creative, and meaningful.
`
`Alex Bleasdale
`Head of Software
`
`Alex is a developer with a passion for graphics and game development. His
`eight years of professional coding experience enable him to find creative ways
`to tackle development challenges. Through his role working on Stealth Inc. and
`other projects, he became versed in native development for a wide variety of
`platforms. As Qurate's Head of Software, Alex is in charge of front-end
`development for web, iOS and Android apps.
`
`Alexa Huth
`Head of Content
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`Alexa works to find the intersection between engaging content and technical
`insight. She began her career at Pittsburgh’s federally funded research and
`development center, the Software Engineering Institute. By working as the
`personal writer for the lnstitute’s C-Suite as the Senior Technical Writer for the
`Director’s Office, she gained experience writing complex content that appeals
`to a wide audience. As Qurate’s Head of Content, Alexa helps to communicate
`the company’s creative vision to the world.
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`Kazuhiro Koga
`Business Development Manager
`Kazuhiro’s interest in international business started while he worked for
`btrax, a creative agency that promotes business ties between Japan and
`San Francisco. After seeing success as the lead coordinator of Japan
`Night, Kazuhiro began dedicating his efforts to helping Japanese
`companies expand into tech hubs like Silicon Valley. As Qurate’s Business
`Development Manager, Kazuhiro helps our company to navigate
`Japanese markets and creates opportunities for us to grow.
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`
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`Daniel Yoder
`Head of Media
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`Daniel is a multimedia expert who began specializing in design over a decade ago.
`His international freelance experience has lead him to find his passion for creating
`motion graphics and 3D content. Loving all things media, Daniel also spent two
`years as the host of a wildly popular podcast on life in Japan. As Qurate’s Head of
`Media, Dan crafts new ways to visualize everything we develop, from graphics to
`video, animation and photography.
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`Srotoswini Roy
`Head of Marketing
`Srotoswini sought to combine her MBA degree in marketing with her acumen for
`numbers by specializing in the field of Brand Management & Marketing Analytics.
`In her position as Marketing Manager for India’s e-commerce giant, Flipkart,
`Srotoswini developed a nuanced understanding of campaign management. She is
`particularly skilled at developing comprehensive marketing strategies that incorporate
`all aspects of a business to achieve the best possible result. As Qurate's Head of
`Marketing, Srotoswini streamlines our go-to-market and brand positioning strategies
`across all communication channels to achieve maximum relevant reach.
`
`Digby Lewis
`Non-Executive Director
`
`Digby is a leading expert on content creation and distribution as well as a
`sought-after public speaker who knows how to craft a compelling story. His roles
`working for industry giants like MTV and Buzzfeed give him the background needed
`to notjust understand how content impacts the world, but how it can shape it as
`well. In 2016, he began working with iris Worldwide, which was voted one of the
`top five most courageous creative agencies in the world, to set up a new specialist
`content division. As Qurate’s Non-Executive Director, Digby brings his vast
`experience and strategic thinking to deliver rapid business growth to our company.
`
`Nobu Tanaka
`Head of Sales
`
`Nobu is an international sales expert with over a decade of experience working with
`high-caliber companies like General Asahi, Zazzle, and Yahoo Japan. His combination of
`sales expertise and customer service skills allows him to provide the best customer
`experience possible. Nobu also uses his professional photography background to assist
`in Qurate’s multimedia and marketing efforts. Nobu identifies potential new markets
`and manages the sales lifecycle for all of our European customers.
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`Sadi Qevani
`Platform Architect
`
`Sadi’s goal is to make the world a better place, one line of code at a time. His studied
`Computer Science and Information Systems from American University and used this
`education as a springboard into roles as a front-end developer for companies like
`Ekseriya Software and Blue Stout. This experience allowed him to become skilled in
`frontend and backend development. As Qurate’s Platform Architect, Sadi is working
`on the core architecture and development strategy for our platform.
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`Kathy Spencer- Lewis
`UK Managing Director
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