Trademark Trial and Appeal Board Electronic Filing System. http://estta.uspto.gov
`ESTTA839946
`08/16/2017
`
`ESTTA Tracking number:
`
`Filing date:
`
`Proceeding
`
`Party
`
`Correspondence
`Address
`
`Submission
`
`Filer's Name
`
`Filer's email
`
`Signature
`
`Date
`
`Attachments
`
`IN THE UNITED STATES PATENT AND TRADEMARK OFFICE
`BEFORE THE TRADEMARK TRIAL AND APPEAL BOARD
`92063295
`
`Defendant
`Green Bay Packers, Inc.
`
`ANTHONY A TOMASELLI
`QUARLES & BRADY LLP
`33 E MAIN STREET, SUITE 900
`MADISON, WI 53703
`UNITED STATES
`Email: bennett.berson@quarles.com, anthony.tomaselli@quarles.com,
`martha.snyder@quarles.com, trademarks@quarles.com, aat@quarles.com, an-
`ita.boor@quarles.com
`Opposition/Response to Motion
`
`Anthony A. Tomaselli
`
`aat@quarles.com, anita.boor@quarles.com, bryce.loken@quarles.com,
`meme.hilley@quarles.com, ms7@quarles.com, bennett.berson@quarles.com
`
`/Anthony A. Tomaselli/
`
`08/16/2017
`
`Declaration of Bryce Loken in Support of Opposition to Motion for Summary
`Judgment and Cross-Motion.pdf(93572 bytes )
`Bryce Loken Declaration- Exhibit A_Part1.pdf(5101320 bytes )
`Bryce Loken Declaration- Exhibit A_Part2.pdf(5229639 bytes )
`Bryce Loken Declaration- Exhibit A_Part3.pdf(5227797 bytes )
`Bryce Loken Declaration- Exhibit A_Part4.pdf(5209052 bytes )
`Bryce Loken Declaration- Exhibit A_Part5.pdf(5147315 bytes )
`Bryce Loken Declaration- Exhibit A_Part6.pdf(5183239 bytes )
`Bryce Loken Declaration- Exhibit A_Part7.pdf(5228175 bytes )
`Bryce Loken Declaration- Exhibit A_Part8.pdf(5208617 bytes )
`Bryce Loken Declaration- Exhibit A_Part9.pdf(5194820 bytes )
`
`

`

`IN THE UNITED STATES PATENT AND TRADEMARK OFFICE
`BEFORE THE TRADEMARK TRIAL AND APPEAL BOARD
`
`
`
`In re Registration No. 4,593,153
`
`TITLETOWN BREWING CO., LLC,
`
`
`
`
`
`
`
`Cancellation No. 92063295
`
`
`
`v.
`
`
`GREEN BAY PACKERS, INC.,
`
`Petitioner,
`
`Respondent.
`
`
`
`
`
`
`
`
`DECLARATION OF BRYCE LOKEN IN SUPPORT OF RESPONDENT
`GREEN BAY PACKERS, INC.’S OPPOSITION AND CROSS-MOTION TO
`TITLETOWN BREWING CO., LLC’S MOTION FOR SUMMARY JUDGMENT
`
`I, Bryce A. Loken, hereby declare as follows:
`
`1.
`
`I am an attorney with Quarles & Brady LLP, 33 E. Main Street, Suite 900,
`
`Madison, Wisconsin 53703, and I am admitted to practice law in the State of Wisconsin. I have
`
`knowledge of all facts set forth in this declaration, and I would, and could, testify competently
`
`thereto if called upon to do so.
`
`2.
`
`Quarles & Brady LLP represents Respondent Green Bay Packers, Inc. (the
`
`“Packers”) in this proceeding. I submit this declaration in support of Respondent’s Cross-
`
`Motion for Summary Judgment.
`
`3.
`
`Attached as Exhibit A is a true and correct copy of 307 publicly available news
`
`articles gathered from a search of the Lexis/Nexis Advance database of U.S. newspapers and
`
`magazines. I personally searched for and saved these articles. I searched for references to
`
`QB\137173.00039\47366115.1
`
`

`

`“titletown AND packers” dating from January 1, 1981 to December 31, 1996. The earliest date
`
`Lexis could search for articles was January 1, 1981. The search resulted in 307 news articles
`
`dated between December 29, 1981 and December 31, 1996. I viewed each article and
`
`downloaded it as a separate PDF file. The articles are Bates stamped PACKERS00002337-3451.
`
`I declare under penalty of perjury under the laws of the United States of America that the
`
`foregoing is true and correct.
`
`
`
`
`
`
`
`
`
`DATED: August 16, 2017.
`
`
`
`
`
`
`
`
`
`
`
`
`
`
`
`
`
`/Bryce A. Loken/
`Bryce A. Loken
`
`
`
`
`
`QB\137173.00039\47366115.1
`
`

`

`
`
`
`CERTIFICATE OF SERVICE
`
`I hereby certify that on August 16, 2017, I caused a copy of the foregoing Declaration of
`
`Bryce Loken to be served on all counsel of record for Titletown Brewing Co., LLC via e-mail
`
`pursuant to agreement by the parties.
`
`
`
`
`
`Dated: August 16, 2017
`
`
`
`
`
`/Anthony A. Tomaselli/
`Anthony A. Tomaselli
`
`
`
`
`
`QB\137173.00039\47366115.1
`
`

`

`IN THE UNITED STATES PATENT AND TRADEMARK OFFICE
`BEFORE THE TRADEMARK TRIAL AND APPEAL BOARD
`
`
`
`In re Registration No. 4,593,153
`
`TITLETOWN BREWING CO., LLC,
`
`
`
`
`
`
`
`Cancellation No. 92063295
`
`
`
`
`EXHIBIT A TO DECLARATION OF BRYCE LOKEN IN SUPPORT OF
`RESPONDENT’S CROSS-MOTION FOR SUMMARY JUDGMENT
`
`v.
`
`
`GREEN BAY PACKERS, INC.,
`
`Petitioner,
`
`Respondent.
`
`
`
`
`
`
`
`
`
`
`

`

`No Headline In Original
`
`United Press International
`
`December 29, 1981 , Tuesday, PM cycle
`
`Copyright 1981 U.P.I.
`
`Section: Sports News
`
`Length: 658 words
`
`Dateline: GREEN BAY, Wis.
`
`Body
`
`He took the job seven years and five days ago because, he said, he shared in the humiliation of the
`Green Bay Packers' demise.
`
`And now, Bryan Bartlett Starr, has two more years to accomplish the one goal that has eldued him: To
`restore the glory he brought as a player to the place they once called Titletown.
`
`"Obviously, we're very pleased," Starr said Monday after Judge Robert J. Parins, the club's chief
`executive officer, announced a two-year contract extension for the embattled coach.
`
`Starr's future with the team was to have been decided last week by the club's 44-man board of directors.
`But the board's only action was to quick-pitch the responsibility to the Parins-led seven-man executive
`committee, and prolong the uncertainty through Christmas.
`
`"They were making a very difficult decision," Starr said in thanking the committee, "and tt takes time to do
`that and we understand that. I think all of our coaches understood that, too."
`
`Parins said Starr had agreed to the new pact -- his current contract was to have expired Feb. 1 -- but
`neither party disclosed its terms. Starr, who will turn 48 in two weeks, reportedly was making more than
`$200,000 a year under the original contract.
`
`As a coach , Starr has experienced little of the success he did as a quarterback for the Vince Lombardi(cid:173)
`coached championship teams of the 1960s, posting just one winning season and an overall record of 39-
`65-2 since replacing Dan Devine on Christmas Eve of 1974.
`
`And yet, pushing aside his loyalties, Starr indicated Monday he would not have returned if the team's
`offer had been for less than two years.
`
`"I think it (a two-year pact) allows us plenty of t ime to continue what we feel has been a growing process
`up to now," he said. "We feel that's plenty of time."
`
`This season's fast finish , in which Green Bay won six of its last eight games, left Starr and the Packers
`with their second-best mark since 197 4 at 8-8.
`
`Bryce Loken
`
`PACKERS00002337
`
`

`

`No Headline In Original
`
`Page 2 of 2
`
`Parins said the comeback was an "overriding" factor in the decision-making process of the seven-man
`executive committee that held Starr's future in its hands.
`
`"We have perceived (it) to be a demonstration of strong qualities by the coach and his staff by leading
`the team to an excellent second-half season at a time when it may well have been easy to throw in the
`towel," Parins said.
`
`Parins, acknowledging that the whims of fans often are in accordance to wins and losses, said the
`wishes of Packer fans -- many of whom rallied behind Starr and the team after booing them during the
`first half of the season -- were taken into account.
`
`The contract was offered, he said, "after each of us had carefully considered and analyzed all of the
`comments, dealings and recommendations from our full board, after weighing all of the tan mail and
`communications that we personally received."
`
`The cries for Starr's ouster grew louder, and so did the boos from fans in Milwaukee and Green Bay as
`the Packers stumbled to seasons of 5-11 and 5-10-1 in 1979 and 1980.
`
`Prior to th is season, Starr remarked that the Packers would have to finish above .500 for him to keep his
`job. They started off 2-6 but, with Starr's dismissal looming overhead, rallied to 8-7 before a season(cid:173)
`ending loss to the New York Jets left them even and again home for the playoffs.
`
`After the season , Starr said he thought the coaching staff deserved another shot. The 6-2 finish, he
`reasoned, should have been show enough for the executive committee.
`
`The Packers have posted a winning record only three times in the 14 years since Lombardi resigned ,
`and Starr has been a part of all three. Besides coaching the 1978 team, he served as a quarterback
`coach under Devine in 1974's playoff season and was a quarterback on Coach Phil Bengtson's 1969
`team that went 8-6.
`
`Starr's overall winning percentage of 36.7 is the poorest of any of the post-Lombardi coaches. Bengtson
`won 47 .6 percent of his games, Devine 48.4 percent.
`
`Classification
`
`Language: ENGLISH
`
`Subject: AMERICAN FOOTBALL (73%); CHRISTMAS (73%); EXECUTIVES (70%); BOARDS OF
`DIRECTORS (69%); ATHLETES (64%)
`
`Company: GREEN BAY PACKERS INC (58%); GREEN BAY PACKERS INC (58%}; GREEN BAY
`PACKERS (91%); GREEN BAY PACKERS (91%)
`
`Organization: GREEN BAY PACKERS (91%); GREEN BAY PACKERS (91%)
`
`E"d or Doaume111
`
`Bryce Loken
`
`PACKERS00002338
`
`

`

`Starr Is Optimistic Pack Will Come Back
`
`United Press International
`
`July 31 , 1982, Saturday, BC cycle
`
`Copyright 1982 U.P.I.
`
`Section: Sports News
`
`Length: 940 words
`
`Byline: By BUD GERACIE
`
`Dateline: GREEN BAY, Wis.
`
`Body
`
`The beaming face has dulled with the furrows of age and worry and the once-bright eyes are fading.
`Glints of gray show in a head of hair that has grown dangerously thin at the top.
`
`Bart Starr, the boyish-looking hero of the glory years of the Green Bay Packers , is nearing his 50th
`birthday.
`
`But his uncompromising optimism seems to have eluded time.
`
`"We feel we are on the threshold of really doing some big things here," says Starr, now in his eighth year
`as coach of the Packers. "I'm very anxious to have this football team back in a championship posture
`and we're closing in on it. We're closing in on being a playoff caliber team."
`
`The Packers got very close last year, but their participation In the notoriously weak NFC Central Division,
`coupled with a schedule that could only be rated "PG," cast serious doubt on their credibility as a quality
`team.
`
`Enforcing the skeptics' conviction was a season-ending 28-3 drubbing by the New York Jets -- a loss that
`kept Green Bay home for the playoffs for the ninth straight year and without a winning record for the
`eighth time since 1972.
`
`Green Bay overcome a 2-6 start to finish 8-8. Before being embarrassed by the Jets, the Packers had
`won stx of their last seven games, beating teams that finished the season with a combined record of 40-
`56.
`
`"There are no weak teams in the National Football League," Starr contends. "New Orleans knocked off
`the Rams twice last year, for instance. People have a distorted view of what strengths and weaknesses
`are in our league. There are a lot of strengths and very few weaknesses."
`
`In all likelihood, the 1982 Packers must emerge as a major strength if Starr is to keep the job he
`cherishes.
`
`Bryce Loken
`
`PACKERS00002339
`
`

`

`Starr Is Optimistic Pack Will Come Back
`
`Page 2 of 3
`
`Last year was by far the most tumultuous of Starr's quarter-century in Green Bay. Not surprisingly, he
`doesn't care to discuss it publicly.
`
`"I'm not addressing that now because I don't think it's appropriate," he says, somewhat irritably. "This is
`after the fact. We're into a new season and I'm going to let that stay where it is and that's in the past."
`
`His team was booed vociferously in Milwaukee and Green Bay; his strongest backer, Dominic Olejniczak,
`was stripped of his duties as club president and replaced by Judge Robert J. Parins, himself less of a
`Starr man; Starr's throne was in a precarious position throughout the season.
`
`Starr's uncertain future with the Packers dragged into the post-season before the club's seven-man
`executive committee offered the former favorite son a new contract.
`
`Reportedly, there was much discussion about its length. Starr wanted three years, the committee advised
`one. There was a perfect compromise.
`
`"I don't think it's even appropriate to talk about," Starr said, again growing a bit testy. "That was what the
`contract is and that is what we're working under and I don't think anything else is really necessary to
`comment on it.
`
`"We're delighted to be able to continue our program and that's the approach we're taking, forgetting
`lengths of contracts and everything else."
`
`With a record of 39-65-2 -- the lowest winning percentage of a Green Bay coach since the legendary
`Vince Lombardi took over in 1958 and the worst of any seven-year coach in NFL history -- Starr clearly is
`backed into the tightest of corners.
`
`Nevertheless, he remains optimistic and for once it appears justified.
`
`He has a solid defense, anchored by one of the best linebacking quartets in the league; Lynn Dickey, an
`immobile but savvy quarterback who is getting better with age, and a fearsome receiving corps headlined
`by James Lofton and John Jefferson, a pair of All-Pros.
`
`"We're very confident and excited about this season because we have a football team that is ready to
`assert itself," Starr said.
`
`There are numerous problems, however.
`
`The defensive line again has a weak heart with Terry "Too Small" Jones and the inexperienced Richard
`Turner expected to play middle guard. The offensive line is aging and battered and needs help from
`newcomers Larry Pfohl, Angelo Fields and No. 1 draft choice Ron Hallstrom to erase last year's
`embarrassing yield of 52 sacks.
`
`A bigger problem is the running game, which promises to be as pitiful as it was a year ago unless
`halfback Eddie Lee Ivery returns unscathed from his second major knee surgery in three years.
`
`"Right now, he looks great," Starr said. "He's recovered well. At this time, we're very optimistic."
`
`Starr's optimism here is buoyed by lvery's 1980 season, in which the former Georgia Tech star gained
`more than 800 yards following knee surgery the previous year.
`
`And, of course, there is the schedule, which Starr has called "a real booger bear."
`
`Bryce Loken
`
`PACKERS00002340
`
`

`

`Starr Is Optimistic Pack Will Come Back
`
`Page 3of3
`
`The Packers open the regular season against Los Angeles, play six participants of the 1981 playoffs and
`meet divisional foes for seven consecutive weeks in the middle of the season.
`
`"It's a very tough schedule, but that'll work for us too because our people will respond well to it," Starr
`said. "That's a big challenge, they'll respond extremely well to it."
`
`At a mind's glance, it hardly seems possible that 15 years could have passed since the man they came
`to call "Mr. Quarterback" led Green Bay to its third straight NFL title and its second consecutive world
`championship.
`
`But ask those who braved the sub-zero winds at Lambeau Field on an arctic day in 1967, those whose
`nerves brought nausea in the minutes before Starr's famous end zone plunge beat Dallas in the "Ice
`Bowl" title game, those who reveled in Titletown's Glory Years.
`
`They'll tell you it has been an eternity, and Bart Starr knows it. adv for weekend edtions July 31-Aug.
`
`Classification
`
`Language: ENGLISH
`
`Subject: AMERICAN FOOTBALL (90%); SPORTS & RECREATION (89%); SPORTS & RECREATION
`EVENTS (89%)
`
`Company: GREEN BAY PACKERS INC (58%); GREEN BAY PACKERS INC (58%); GREEN BAY
`(93%); GREEN BAY PACKERS (93%); NEW YORK JETS (82%); WINNIPEG JETS
`PACKERS
`(54%)
`
`Organization: GREEN BAY PACKERS
`(82%); WINNIPEG JETS (54%)
`
`(93%); GREEN BAY PACKERS (93%); NEW YORK JETS
`
`Geographic: GREEN BAY, WI, USA (94%); MILWAUKEE, WI, USA (51%); WISCONSIN, USA (79%);
`NEW YORK, USA (55%)
`
`End of Documen
`
`Bryce Loken
`
`PACKERS00002341
`
`

`

`TITLETOWN, USA Void on the football field is a trauma to Packer owners
`
`The Globe and Mail (Canada)
`
`October 16, 1982 Saturday
`
`Copyright 1982 The Globe and Mail, a division of CTVglobemedia Publishing Inc. All Rights Reserved
`
`Length: 1096 words
`
`Byline: ALLEN ABEL; GAM
`
`Dateline: Green Bay WI
`
`Body
`
`By
`One
`the
`day,
`was
`at
`kneeling
`over
`the
`filming
`bolt
`from
`the
`reinforcing.
`The
`killed him instantly.
`
`ALLEN
`and
`a windstorm,
`during
`practicing
`was
`of
`strong
`blast
`sideline.
`A
`particularly
`on Nitschke.
`and
`it
`came
`smashing down
`into·
`his
`helmet,
`penetrating
`smashed
`saved
`Nitschke's
`life,
`since
`the
`bolt
`
`ABEL
`Ray Nitschke
`wind
`knocked
`A protruding
`the
`rugged
`would
`have
`
`team
`the
`tower
`tower
`helmet
`
`the
`under
`someone was
`that
`informed
`that
`it was Nitschke,
`hell.
`all
`He's
`Packer
`Bay
`
`Hall
`
`Green
`
`of
`
`field
`screamed
`over. When
`'Oh,
`the
`
`in
`
`the
`on
`player
`A
`and
`wreckage
`ran
`Vince
`Lombardi
`Vince walked
`saying:
`right."
`off,
`Fame
`Display
`BAY
`GREEN
`THE
`of
`TRAUMA
`leaves
`the
`football,
`autumn without
`an
`is
`Titletown, USA,
`life.
`Lam beau
`Field
`void
`and without
`sun,
`golden
`in
`the
`burning
`red
`and
`and
`the
`dead
`coach
`its martyr
`of
`temple
`gridiron
`is
`Here, where
`the
`a
`unionized
`strike
`brutes
`of
`the
`National
`Football
`by
`the
`masculinity,
`the
`somehow
`sacrilegious.
`St. Vincent would
`not
`have
`let
`it
`be
`League
`seems
`this way, but the matter is out of His hands.
`
`Fame,
`of
`the Hall
`at
`and,
`Lombard i Avenue
`on
`brilliant morning
`a
`is
`It
`effigy
`fabled Pack,
`a waxen
`the
`stadium of
`home
`road
`from
`the
`the
`across
`thing"
`scowls
`at
`reverent
`only
`"winning
`is
`the
`famous mentor
`of
`the
`Indeed,
`tourists.
`Packers
`the
`have
`performed
`as
`if
`they
`of
`recent
`seasons
`too were
`embalmed
`last
`championship
`year, after all, was
`1967
`the
`but
`those are facts and this is a place of myth.
`
`Green Bay, where the Fox River widens, preparing to empty into Lake Michigan, is the smallest city in
`big-league professional sport - population 180,000 - and the only burg in the NFL to retain an original
`team from the leather-helmet days of the 1920s. The Packers are the town's emblem, and its lifeblood,
`and, when the team is home on Sundays, the noon mass at the Nativity of Our Lord Catholic Church is
`cancelled.
`'It's by order of the Public Safety Commissioner," a woman in the church office explains.
`
`Bryce Loken
`
`PAC KERS00002342
`
`

`

`TITLETOWN, USA Void on the football field is a trauma to Packer owners
`
`Page 2of3
`
`'With all the traffic, people can get in, but they can't get out. It's not our idea. I wish football would stop
`In Green Bay, Wis., this is a minority viewpoint. Somewhat less enthusiastic
`and never come back."
`about the walkout, which has eliminated two home dates so far and another in Milwaukee, is the director
`of the local tourism bureau, Jim Van Matre. In his office in the arena behind the Hall of Fame, Van Matre
`wonders, 'what about the guy with a warehouse full of peanuts? What does this do to him?" Probably,
`it murders him, but the peanut vendor is not the issue in the lingering dispute. The matter is money, and
`'The total tourist
`the laborers in their shoulder pads are not the only ones to reap the game's reward.
`impact on the Green Bay area," Van Matre says, 'is about $105-million a year. The fact of the Packers
`being here, rather than in Des Moines, Iowa, or any of 200 other cities the same size as Green Bay, is
`about $35-million of that. A game weekend brings in about $1.3- million. Okay, a game was cancelled.
`Ninety per cent of the motel rooms in town were booked by people coming in for the game.
`'We had
`an opportunity to react. We told the motel owners, 'call those people before they can call you. Tell them
`about our fall colors. Tell them that Liberace is in town; I don't know if he was alone or not.' We had a
`tailgate party in the parking lot anyway, and 5,000 people showed up. But that was a one-time thing.
`'You look at a guy who runs a liquor store. Maybe half his
`That's not going to happen this week.
`business is done on Sunday mornings before the football games. He's in big trouble. But the guy with
`the fruit stand out on the highway, he's laughing. There's no football, so people go for a drive. They pass
`his stand. Hell, he's sold out."
`'It's a tragedy," Ray Nitschke says. He survived the fall of the practice(cid:173)
`field tower and 15 years at middle linebacker. He now publishes the weekly "Packer Report" and works
`for a trucking company. He is the toughest man who ever lived. He says: 'it was a lucky thing that tower
`Nitschke is one of the few Packers from the
`fell on me. I was the only one who could take that hit."
`glory years who stayed in the town that loved him. He says: 'I came up here from Chicago, I was a kid.
`is our
`My parents were deceased. I had no roots. I put them down here, married a local girl. Football
`culture here. It's not like the big cities where there are all kinds of different outlets. People are blue(cid:173)
`collar here. They work in factories and paper mills. They want football. It hurts them. It's a game, but
`to them it's
`real .
`'People ask me, 'what about the strike?' I tell them I know as much as
`they do. I
`mean, with the Packer Report,
`I'm an employer too, I've got to talk to people about salaries and
`things. But football is different from other businesses. The player is a commodity. The team can
`continue to prosper for years and years, but the player, his career .is over, he's gone. He should get all
`he can while he's still around. "
`Eventually, even a bolt-eating monster
`learns that the final whistle
`must blow. On the day that the Packers' first home game was cancelled, and 5,000 people showed
`'Shot a 70, "
`up anyway to commiserate and get bombed, Ray Nitschke went out and played golf.
`he says. 'My best round in 20 years. "
`The Packers are owned by 1,300 community shareholders,
`and Jim Van Matre of the tourism bureau says: 'Our players don't have one great white owner in the
`sky to be mad at. It's all part of the community. 'We' are the owner. Everybody feels a part of it. Sure,
`the guys will be bitching. They'll say, 'the players
`you go in a tavern at 2 o'clock in the afternoon, and
`are getting too much money already.' But who's
`the guy you find in the
`tavern at 2 o'clock in the
`afternoon? Hell, he's unemployed." And now it is 2 o'clock in the afternoon, and this is the Idle Hour
`taking
`'Let 'em stay out. Regular people are
`Tavern on Broadway. A fat woman behind the bar says:
`jobs, and those ... want more. I hope
`cuts in pay, anything to save their
`they don't play again. "
`There is one customer, a produce dealer named Earl Schmidt. He is sipping
`something dark and
`lost. He is asked if the people of Green
`syrupy. He says he started betting on football in 1938, and
`Bay can live without football.
`'Hell," Earl Schmidt says. 'I don't want the obituary columns getting no
`heavier."
`
`Classification
`
`Language: ENGLISH
`
`Bryce Loken
`
`PACKERS00002343
`
`

`

`TITLETOWN, USA Void oh the football field is a trauma to Packer owhers
`
`Page 3of3
`
`Publication-Type: Newspaper
`
`Subject: STADIUMS & ARENAS (90%); SPORTS & RECREATION EVENTS (76%); LABOR UNIONS
`(73%); CATHOLICS & CATHOLICISM (73%); GOVERNMENT TOURIST OFFICES (72%); TOURISM
`DEVELOPMENT (65%); LAKES (63%); CHRISTIANS & CHRISTIANITY (54%); EDITORIALS &
`OPINIONS (50%)
`
`Organization: GREEN BAY PACKERS (54%)
`
`Industry: GOVERNMENT TOURIST OFFICES (72%); TOURISM DEVELOPMENT (65%); DOMESTIC
`TOURISM (65%); CONVENTION & V ISITORS BUREAUS (65%)
`
`Geographic: GREEN BAY, WI, USA (92%); MILWAUKEE, WI, USA (79%); W ISCONSIN, USA (92%);
`LAKE MICHIGAN (79%)
`
`Load-Date: January 12, 2007
`
`End of Document
`
`Bryce Loken
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`

`

`STENERUD STAYS ON AT 40
`
`The New York Times
`
`September 21, 1983, Wednesday, Late City Final Edition
`
`Copyright 1983 The New York Times Company
`
`Section: Section B; Page 11, Column 2; Sports Desk
`
`Length: 768 words
`
`Body
`
`It was the second week of August in the middle of training camp at Green Bay, Wis., a time that makes
`some veterans feel much older than they are and others feel much younger.
`
`Across from Jan Stenerud's locker, two Packer rookies were tossing wet towels and practice jerseys at
`each other, when one of them suddenly howled with delight. He had just landed a sopping shirt on his
`teammate's stomach, spraying salty sweat on those nearby.
`
`Stenerud lifted his head and slowly smiled. The playful look in his bright blue eyes contrasted with the
`lines of age across his forehead, lines that could be traced back through a 16-year career as a kicker in
`professional football.
`Article on career of Green Bay Packers place kicker Jan Stenerud; illustration (M)
`
`"For half of the year," said the 40-year-old Norwegian, who is 14 field goals short of George Blanda's
`career record of 335, "I work with older people, but during the football half I'm part of a younger group, a
`younger environment, and I adapt and am part of it."
`
`After the 1982 season, Stenerud was appa rently going to leave the younger environment. He was
`considering retirement. But in March, Stenerud decided to play a 17th season.
`
`"If he retired," said Eddie Garcia, Green Bay's backup kicker, "he might look back and wish he had
`stayed and gotten the record . I think he should go for it. I hope he gets it."
`
`Stenerud stayed on because he was excited by the Packers' prospects for 1983 and he knew the record
`was within reach. But, he says, that would not have been enough to bring him back for another season.
`
`"The main reason was that I felt I could still kick as well as anybody in the league," Stenerud said. "I'm
`not trying to just go out and get a record that I don't deserve. People might expect since I'm older I might
`be
`tired
`and
`not
`kicking
`so
`well,
`but
`that
`just
`hasn't
`happened
`yet."
`
`A Perfect Start
`
`He has kicked the deciding field goal in both of Green Bay's victories this season, beating the Rams with
`a 36-yarder with one second left last Sunday and the Oilers with a 42-yarder late in the fourth quarter in
`the season opener. Going into Monday night's game against the Giants, he has been perfect on all 4
`attempts and has made all 11 of his extra-point tries this season.
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`STENERUD ST A YS ON AT 40
`
`Page 2of3
`
`"You like to think it's automatic, but you know it's not," Stenerud said, answering questions about his
`most recent game-winner. The life of an N.F.L. kicker, after all, is full of the unexpected. Bad snaps, stiff
`winds and wet fields are just some of the pitfalls that make consistency such an elusive goal for a kicker,
`and make records all the more impressive.
`
`After Sunday's game, a reporter said to Bart Starr, the Packer head coach, that Stenerud had never let
`the team down in the clutch .
`
`"That's why we've got him," Starr said. "That's why he's here."
`
`In August, however, some people thought Garcia might win the job from Stenerud.
`
`In Green Bay's first exhibition game, a 21-20 loss to the Cleveland Browns, Garcia gave himself some
`reason for hope, and Stenerud some reason for concern. He kicked a 55-yard field goal with 2:57 left in
`the
`game,
`putting
`the
`ahead,
`20-18.
`Packers
`
`Unusual Move by Packers
`
`Stenerud won the job as expected, and when the league expanded the roster limit to 49 from 45, the
`Packers made an unusual move and kept Garcia also.
`
`"When I first came here, I figured it was pretty much hopeless," said Garcia, a 10th-round draft choice in
`1982 who holds the career scoring record at Southern Methodist University. "Jan was just so good."
`
`The previous season, when Garcia was on the Injured-reserve list, Stenerud had set a Natfonal Football
`League efficiency record by making 22 of 24 attempts for a 91.67 percentage. That record was broken in
`1982 by Mark Moseley of the Super Bowl champion Washington Redskins.
`
`In 1980 Stenerud was released by the Kansas City Chiefs, the team he had played with for 13 years.
`
`"I was still kicking well for them," he said, "but they were rebuilding and had to make some changes."
`
`The Packers also were rebuilding in 1980, and Starr decided Stenerud's experienced toe would help.
`Last season they reached the second round of the playoffs, and Packer fans are now talking about
`making
`Green
`Bay
`once
`again.
`Titletown
`
`Compliments Are Exchanged
`
`That is why the the Packers gave a promising young kicker like Garcia such a long look, and that is why
`they finally chose Stenerud to do their kicking.
`
`"I don't know how they can improve on Jan," Garcia said.
`
`"He should be a good kicker in this league," Stenerud said.''But I'm not going to pump my competition
`any more than that," he added with a smile.
`
`Graphic
`
`photo of Jan Stenerud
`
`Classification
`
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`STENERUD ST A YS ON AT 40
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`Page 3of3
`
`Language: ENGLISH
`
`Subject: AMERICAN FOOTBALL (90%); SPORTS INSTRUCTION (78%); ATHLETES (76%); SENIOR
`CITIZENS (73%)
`
`Company: GREEN BAY PACKERS GREEN BAY PACKERS (84%); GREEN BAY PACKERS (84%)
`
`(84%); GREEN BAY PACKERS
`Organization: GREEN BAY PACKERS
`PACKERS GREEN BAY PACKERS (84%); GREEN BAY PACKERS. (84%)
`
`(84%); GREEN BAY
`
`Geographic: GREEN BAY, WI, USA (92%); WISCONSIN, USA (79%)
`
`EntJ ur Docume.n
`
`Bryce Loken
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`

`

`Bears Pound Out Win Behind Payton, 16-10;
`Perry Touchdown Catch Harasses Packers
`
`The Washington Post
`
`November 4, 1985, Monday, Final Edition
`
`Copyright 1985 The Washington Post
`
`Section: Sports; C1
`
`Length: 966 words
`
`Byline: By Gary Pomerantz, Washington Post Staff Writer
`
`Dateline: GREEN BAY, Wis., Nov. 3, 1985
`
`Body
`
`Don't be surprised if the grand ghosts of Titletown migrate south for the rest of this winter.
`
`Today, Chicago's William (The Refrigerator) Perry went in motion and caught a four-yard touchdown
`pass against the Green Bay Packers, and if that's not enough to force those ghosts to take flight, then
`nothing will.
`
`The final was 16-10, Bears, and if you're looking for the primary reason Chicago overcame a three:-point
`deficit in the fourth quarter to rise to 9-0, look no further than No. 34, running back Walter Payton.
`
`Today, in the 44-degree chill of Lambeau Field, Payton carried 28 times, stiff-arming his way for 192
`yards. This included the game-winning 27-yard touchdown run wtth 10:31 to play.
`
`This was Sweetness at his sweetest. Payton, the league's all-time rushing leader, surpassed 14,000
`yards for his career in the first quarter, reached the 100-yard mark for the 68th time in his career and,
`equally as remarkable, for the 13th time in 20 games against the Packers (3-6). This was the third(cid:173)
`highest rushing total of his career.
`
`"Payton's exhibition was as good as I've ever seen a guy with a football in his hands," Chicago Coach
`Mike Ditka said. And Bears fullback Matt Suhey said, "When you measure his heart, that's when you see
`his true ability. He's been around 31 years and hasn't gone past 23."
`
`Consider, too, that Payton managed this after cornerback Mark Lee shoved him over the Bears bench on
`his third carry of the game. Lee was ejected for the action, which was symbolic of a game that had 15
`penalties and enough cheap shots to make you believe that this was the 131st meeting between some
`prideful Midwesterners.
`
`"It was like that game Rock 'Em-Sock 'Em Robots," said Payton. "You know, where they try to knock
`each other's block off."
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`Bears Pound Out Win Behind Payton, 16-10;Perry Touchdown Catch Harasses Packers
`
`Page 2 of 3
`
`The pregame buildup was a tad messy. Chicago papers quoted Bears receiver Dennis McKinnon as
`belittling the "Green Bay Quackers" and quoted Packers tackle Greg Koch as calling Bears Pro Bowl
`defensive tackle Dan Hampton "a frustrated rock star."
`
`Several Bears said a bag of fertilizer was left in their locker room before the game with a note from a
`local radio station. "It said 'This is what we think of you guys,'" Bears safety Gary Fencik said.
`
`Pity the poor Pack. Today, the Bears continued their season-long magic of finding a way to win and the
`Packers continued their decade-long version of anti-Vince Lombardi football.
`
`Green Bay had the Bears prone late in the third quarter. That's when quarterback Jim Zorn, named by
`Packers Coach Forrest Gregg to start in place of ineffective Lynn Dickey, beat a blitz.
`
`Zorn threw off his back foot to fullback Jessie Clark, who caught the ball over the middle for a 55-yard
`touchdown play. Clark nimble-footed in the open field past safety Fencik near the Chicago 10 and
`suddenly the Packers led, 10-7, with 5:15 left in the quarter.
`
`"They made two big plays," Gregg said, "and we made one and that pretty well sums it up."
`
`Not exactly, Forrest. Three botched fourth-quarter plays followed the 55-yard scoring play and likely will
`haunt the Packers.
`
`First, the Packers' Phillip Epps chose to call a fair catch of Maury Buford's