Trademark Trial and Appeal Board Electronic Filing System. http://estta.uspto.gov
`ESTTA1006864
`10/04/2019
`
`ESTTA Tracking number:
`
`Filing date:
`
`Proceeding
`
`Party
`
`Correspondence
`Address
`
`Submission
`
`Filer's Name
`
`Filer's email
`
`Signature
`
`Date
`
`Attachments
`
`IN THE UNITED STATES PATENT AND TRADEMARK OFFICE
`BEFORE THE TRADEMARK TRIAL AND APPEAL BOARD
`91213597
`
`Plaintiff
`Caterpillar, Inc.
`
`CHRISTOPHER P FOLEY
`FINNEGAN HENDERSON FARABOW GARRETT & DUNNER LLP
`901 NEW YORK AVENUE NW
`WASHINGTON, DC 20001
`UNITED STATES
`christopher.foley@finnegan.com, laura.johnson@finnegan.com, docket-
`ing@finnegan.com, ttab-legal-assistants@finnegan.com,
`naresh.kilaru@finnegan.com
`202-408-4000
`
`Plaintiff's Notice of Reliance
`
`Christopher P. Foley
`
`christopher.foley@finnegan.com, laura.johnson@finnegan.com, docket-
`ing@finnegan.com, ttab-legal-assistants@finnegan.com,
`naresh.kilaru@finnegan.com
`
`/Christopher P. Foley/
`
`10/04/2019
`
`2019.10.04 Caterpillar's Notice of Reliance No. 11- Cat Publications.pdf(146798
`bytes )
`Exhibit 1-8.pdf(3807583 bytes )
`Exhibit 9-12.pdf(4398258 bytes )
`Exhibit 13-16.pdf(4873423 bytes )
`Exhibit 17-26.pdf(4241554 bytes )
`Exhibit 27-30.pdf(4671122 bytes )
`Exhibit 31-34.pdf(5043664 bytes )
`Exhibit 35-39.pdf(2688996 bytes )
`Exhibit 40-48.pdf(3591493 bytes )
`Exhibit 49-58.pdf(3737406 bytes )
`Exhibit 59-77.pdf(3373991 bytes )
`Exhibit 78-91.pdf(4900027 bytes )
`Exhibit 92-103.pdf(4745247 bytes )
`Exhibit 104-115.pdf(3735118 bytes )
`
`

`

`
`
`
`
`IN THE UNITED STATES PATENT AND TRADEMARK OFFICE
`BEFORE THE TRADEMARK TRIAL AND APPEAL BOARD
`
`
`CATERPILLAR INC.,
`
`
`Opposer,
`
`
`
`v.
`
`
`TIGERCAT INTERNATIONAL INC.,
`
`
`Applicant.
`
`
`
`
`
`
`Opposition No. 91213597
`
`Application Serial No. 85/814,584
`Mark: TIGERCAT
`Application date: January 3, 2013
`
`OPPOSER’S NOTICE OF RELIANCE NO. 11 UNDER 37 CFR §§ 2.122(e)
`
`Pursuant to Trademark Rule 2.122(e) and TBMP § 704.08, Opposer Caterpillar Inc.
`
`submits of record in connection with this opposition proceeding a representative sample of
`
`unsolicited articles from printed publications available to the general public in libraries, on the
`
`NEXIS database, and in publications of general circulation. See In re Cell Therapeutics, Inc., 67
`
`USPQ2d 1795, 1798 (TTAB 2003).
`
`This evidence is relevant to the issues of likelihood of confusion and dilution, showing,
`
`among other things, the nature and extent of the public exposure that Opposer’s CAT brand has
`
`received over many years. As such, the evidence supports the strength and fame of the CAT
`
`mark.
`
`Exhibit No.
`Exhibit 1
`Exhibit 2
`
`Exhibit 3
`
`Exhibit 4
`
`Publication
`Time
`Engineering News
`Record
`Engineering News
`Record
`The New York
`Times
`
`PUBLICATION TITLE
`Date
`1967.07.07 AGILE CAT
`1981.01.15 CONEXPO COUNTDOWN
`
`1981.02.05 CONEXPO: EXHIBITION REFLECTS
`CHANGING TIMES
`THE BIG YELLOW CAT POUNCES ON
`ENGINES
`
`1981.06.21
`
`

`

`Exhibit No.
`Exhibit 5
`
`Exhibit 6
`
`Exhibit 7
`
`Publication
`The New York
`Times
`Engineering News
`Record
`Engineering News 1986.12.11
`
`PUBLICATION TITLE
`Date
`1981.06.21 CAT PURRS JUST SHY OF RECORD $61
`
`1982.04.22 CATERPILLAR INTRODUCES NEW
`TRACTOR AND SCRAPER
`EQUIPMENT ROLLING TO CENTER
`STAGE; MACHINERY EXTRAVAGANZA
`TO SPOTLIGHT NEW PRODUCTS, IDEAS,
`IMAGES
`1988.03.01 A LIGHTER, STRONGER CAT
`1988.05.22 NO WIMPS HERE: IT’S AMERICA’S LAST
`FRONTIER
`1989.07.23 CAT’S BACK IN THE FARM MARKET
`1990.05.02 HERE, IN THE PEACEABLE KINGDOM,
`DEER SHOW NO FEAR OF BIG CATS
`1990.06.17 CAT LANDS ON ITS FEET IN
`COMPETITIVE GLOBAL MARKETPLACE
`1991.12.09 CAT CLAWS ITS WAY TO THE FUTURE
`
`1992.04.14
`
`1992.02.19 HIGH PAY AND ALL, CAT IS A GLOBAL
`LEADER
`TALES OF THE CAT AND GM, JOINED BY
`A UNION
`TIRE-KICKERS SHOW NEW LIFE AT
`CONEXPO
`1993.10.01 ALL ABOUT A BIG CAT THAT’S KICKING
`UP LOTS OF DIRT
`
`1993.03.29
`
`1993.11.23 CAT-APULT THE CHEAP DOLLAR
`HELPED, BUT CATERPILLAR’S
`TURNAROUND WAS ENGINEERED IN
`PEORIA.
`1995.01.23 MACHINERY MAESTROS
`
`1996.04.16
`
`THERE’S BIG MONEY TO BE MADE IN
`THE IRON AND DIRT BUSINESS
`1997.09.14 NEWS AND NOTES
`
`Exhibit 8
`Exhibit 9
`
`Boating
`Newsday
`
`Exhibit 10
`Exhibit 11
`
`Exhibit 12
`
`Exhibit 14
`
`Exhibit 15
`
`Exhibit 16
`
`Chicago Tribune
`The Wall Street
`Journal
`Los Angeles
`Times
`Exhibit 13 U.S. News &
`World Report
`Los Angeles
`Times
`The Wall Street
`Journal
`Engineering News
`Record
`Exhibit 17 Kiplinger’s
`Personal Finance
`Magazine
`Financial World
`
`Exhibit 18
`
`Exhibit 19
`
`Exhibit 20
`
`Exhibit 21
`
`Engineering News
`Record
`The Star-Ledger
`(Newark)
`The Star-Ledger
`(Newark)
`
`
`
`2
`
`

`

`Exhibit 23
`Exhibit 24
`
`Exhibit No.
`Exhibit 22
`
`Publication
`Engineering
`News-Record
`Fortune
`Engineering
`News-Record
`Exhibit 25 Mining
`Engineering
`Exhibit 26 Newsday
`
`Exhibit 27
`
`Progressive
`Farmer
`Exhibit 28 New York Times
`
`PUBLICATION TITLE
`Date
`1998.08.31 CAT’S NEW HIGH PRODUCTION
`COMPACTOR
`THIS CAT IS ACTING LIKE A TIGER
`1998.12.19
`1999.04.05 CONEXPO ROUNDUP
`
`2000.04.01 CATERPILLAR DOZERS ADD
`PERFORMANCE FEATURES
`2000.12.13 WIRED AT BIRTH/BETTER-MADE
`ELECTRONIC AND COMPUTER-BASED
`PRODUCTS FOR ‘GEN W” FLOOD THE
`MARKETPLACE
`2001.04.01 CAT’S NEW CLAWS
`
`2001.05.22 CASHING IN ON THE WORLD’S ENERGY
`HUNGER; CATERPILLAR IS RIDING HIGH
`ON DEMAND FOR DIESEL GENERATORS
`IN EUROPE, HOT NEW FASHION FOR
`The Wall Street
`URBAN HIPSTERS COMES FROM PEORIA
`Journal
`Engineering News 2001.12.17 COMPACT RUBBER-TRACKED LOADER
`GOES WHERE SKID STTERS FEAR TO
`TREAD
`2002.02.02 CAT UNIT TO ACQUIRE FINANCING
`COMPANY
`2002.03.01 CAT SHEDS COMBINES
`
`Exhibit 29
`
`Exhibit 30
`
`Exhibit 31
`
`Exhibit 32
`
`Exhibit 33
`
`Exhibit 34
`Exhibit 35
`Exhibit 36
`Exhibit 37
`Exhibit 38
`
`Exhibit 39
`
`Exhibit 40
`
`
`
`Chicago Tribune
`
`Progressive
`Farmer
`Chicago Tribune
`
`Chicago Tribune
`Chicago Tribune
`Chicago Tribune
`Forbes
`The New York
`Times
`Construction
`Bulletin;
`Arlington Heights
`Chicago Tribune
`
`2001.08.08
`
`2002.03.31
`
`FALLING SALES FOR MOUNTAINOUS
`MACHINES
`2002.09.24 CAT LANDS ENGINE DEAL
`2002.10.22 CAT SELLS ‘CLEAN’ DIESELS
`2004.03.03 CAT SEES REVENUE SURGE
`2004.03.15 CAT’S IN THE BAG
`2004.07.10 CAT LOGISTICS TO BUY MG ROVER FOR
`$185 MILLION
`2004.08.01 CAT MILESTONE
`
`2004.10.01
`
`FULL-THROTTLE GROWTH FOR CAT
`
`3
`
`

`

`PUBLICATION TITLE
`Date
`2004.12.05 CAT UNVEILS NEW SCRAPER
`
`Publication
`California Builder
`& Engineer
`Engineering News 2004.12.06 CATERPILLAR CHALKS UP 100 YEARS OF
`TRACKS BY INSTRODUCING THREE NEW
`CRAWLER DOZERS
`2005.04.25 CAT LEAPS OFF TO ANOTHER GOOD
`YEAR
`2005.08.11 BUSH DELIVERS BOOST FOR TRANSIT
`PROJECTS
`2005.10.06 CAT, HONEYWELL CREATE ALLIANCE
`2005.11.01 CAT CHIEF FORECASTS 5 YEARS OF
`GROWTH
`2006.02.27 CAT BRAND GROWS IN TREES
`
`Exhibit No.
`Exhibit 41
`
`Exhibit 42
`
`Exhibit 43
`
`Exhibit 44
`
`Exhibit 45
`Exhibit 46
`
`Exhibit 47
`
`Exhibit 48
`
`Crain’s Chicago
`Business
`Chicago Tribune
`
`Chicago Tribune
`Chicago Tribune
`
`Crain’s Chicago
`Business
`Crain’s Chicago
`Business
`
`2006.04.03 CAT ANSWERS CRITICS WITH GLOBAL
`AD PUSH; AS PROFITS ROLL IN,
`EQUIPMENT MAKER TAKES ON ITS
`GLOBAL IMAGE PROBLEM
`2006.04.25 CAT POUNCES ON STRONG DEMAND
`2006.07.22 CAT BULLDOZES PROFIT MARK
`2006.10.16 BILLION-DOLLAR TRAIN TRIP FOR CAT;
`CEO OWENS’ BIG DIVERSIFICATION
`PLAY PLEASES WALL ST., PUZZLES RAIL
`INDUSTRY
`2006.11.04 CAT CHIEF SEES 15% ANNUAL PROFIT
`RISE
`2006.12.05 CATERPILLAR IS NUMBER ONE MAKER
`OF TRACTORS AND EARTH-MOVING
`MACHINES ALL OVER THE WORLD
`2006.12.06 CATERPILLAR, NUMBER ONE IN
`TRACTORS AND EARTH MOVING
`MACHINES, IS SUCCESS OF “MADE IN
`AMERICA” PRODUCTS
`2007.02.16 CAT PLANS $7.5 BILLION BUYBACK OF
`STOCK
`LOOK, FEEL OF MACHINES AS CAT
`REFINES ITS BRAND
`
`Exhibit 49
`Exhibit 50
`Exhibit 51
`
`Chicago Tribune
`Chicago Tribune
`Crain’s Chicago
`Business
`
`Exhibit 52
`
`Chicago Tribune
`
`Exhibit 53
`
`CBS News
`
`Exhibit 54
`
`CBS News
`
`Exhibit 55
`
`Chicago Tribune
`
`Exhibit 56
`
`
`
`Engineering News 2007.06.18
`
`4
`
`

`

`Exhibit No.
`Exhibit 57
`
`Publication
`Chicago Tribune
`
`Exhibit 58 Western Builder
`
`Exhibit 59
`
`Exhibit 60
`
`Crain’s Chicago
`Business
`CBS News
`
`Exhibit 61
`Exhibit 62
`Exhibit 63
`
`Exhibit 64
`
`Exhibit 65
`
`Exhibit 66
`Exhibit 67
`
`Chicago Tribune
`Chicago Tribune
`The Wall Street
`Journal
`Chicago Tribune
`
`Crain’s Chicago
`Business
`Chicago Tribune
`Chicago Tribune
`
`Exhibit 68
`
`St. Paul Pioneer
`Press
`Exhibit 69 Associated Press
`
`Exhibit 70
`
`Construction
`Bulletin;
`Arlington Heights
`Engineering News
`Record
`Engineering News
`Record
`Exhibit 73 New York Times
`
`Exhibit 71
`
`Exhibit 72
`
`Exhibit 74
`
`SmarTrend
`
`PUBLICATION TITLE
`Date
`2007.07.20 CAT BUILDS A STRONG FOUNDATION
`OVERSEAS
`2007.08.27 CAT COMPUTERIZED TRAINING FOR
`MIMI EXCAVATOR OPERATORS
`2007.10.08 CAT STALKING DEERE
`
`2008.02.17 HEAVY METAL; CATERPILLAR, A
`SUCCESSFUL AMERICAN COMPANY IN
`AN INTERNATIONAL MARKET
`2008.03.12 CAT EYES 30% SURGE IN SALES
`2008.03.30 CAT, CME GAIN; MOTOROLA FALTERS
`2008.04.09 COLOMBIA AND CAT
`
`2008.04.19 CAT STOCK SURGES AS PROFIT BEATS
`FORECASTS
`2008.04.28 CAT TESTS RENTALS AT HOME DEPOT
`
`2008.06.12 CAT CEO PREDICTS RECORD PROFITS
`2008.07.26 CAT’S GAIN BUILT UPON STRENGTH
`OVERSEAS
`2009.02.07 GOOGLE, VERIZON MAY BENEFIT FROM
`STIMULUS
`2009.02.12 OBAMA PLANS TO PITCH STIMULUS AT
`CAT PLANT
`2009.03.02 CAT REPLACES HYDRAULIC
`EXCAVATOR
`
`2009.04.06 CATERPILLAR CRAWLS INTO AUCTION
`TERRITORY
`2009.07.13 WORLD’S FIRST HYBRID BULLDOZER
`KEEPS UP WITH THE BIGGER CATS
`2010.01.24 A NEW HEAVYWEIGHT AMONG
`HYBRIDS
`TOP 5 COMPANIES IN THE
`CONSTRUCTION & FARM MACHINERY
`INDUSTRY WITH THE HIGHEST
`DIVIDEND YIELDS
`
`2010.08.15
`
`
`
`5
`
`

`

`Exhibit No.
`Exhibit 75
`
`Exhibit 77
`
`Exhibit 78
`
`Publication
`The Newberry
`Advisor
`Exhibit 76 Winston-Salem
`Journal (North
`Carolina)
`The Asphalt
`Contractor
`The Associated
`Press
`The Washington
`Post
`Exhibit 80 Asphalt
`Contractor
`El Paso Times
`
`Exhibit 79
`
`Exhibit 81
`
`Exhibit 82
`
`The Wall Street
`Journal
`Exhibit 83 Gulf
`Construction;
`Manama
`Chicago Tribune
`
`Exhibit 84
`
`Exhibit 85
`Exhibit 86
`
`Trains
`Chicago Tribune
`
`Exhibit 87
`
`Exhibit 88
`
`Exhibit 89
`
`Exhibit 90
`
`Enginneering
`News-Recor
`(ENR)
`The Associated
`Press
`Engineering News
`Record (ENR)
`Engineering News
`Record (ENR)
`
`PUBLICATION TITLE
`Date
`2010.11.05 CAT'S $15 MILLION INVESTIMENT (SIC)
`STILL TO ADD 500 JOBS
`2010.11.07 CAT PLANS WORK START
`
`2011.01.07
`
`2011.01.01 CAT DEALERS EMBRACE
`SUSTAINABILITY
`EXCHANGE: CAT PLANT MAKES 10000TH
`MINING TRUCK
`2011.01.16 BIG MACHINERY WITH GLOBAL FOCUS
`REBOUNDS BRISKLY
`2011.04.01 CAT’S 1ST VOCATIONAL TRUCK
`
`2011.12.24 CATERPILLAR MILESTON: EL PASO
`COMPANY CF JORDAN BUYS 250,000TH
`BACKHOE LOADER
`THE TRUTH ABOUT CAT AND JOBS
`
`2012.08.21
`
`2012.09.01 CAT’S HYBRID SYSTEM SLASHES FUEL
`USAGE
`
`2012.11.11
`
`SPY HAUL/SKYFALL IS JUST THE LATEST
`BOND MOVIE TO FEATURE A HOST OF
`BRAND PLACEMENTS. BUT THEY
`HELPED MAKE THIS 007 FILM POSSIBLE
`LETTING THE CAT OUT OF THE BAG
`2013.03.01
`2013.04.02 CAT CEO ON SIDE OF IMMIGRATION
`REFORM
`LARGE VINTAGE TRACTOR SALE HAULS
`IN MORE THAN $800,000
`
`2013.04.22
`
`2013.04.30
`
`2014.02.24
`
`PLAYING WITH CATERPILLARS
`MACHINES, NOT INSECTS
`PRODUCTS TO WATCH
`
`2014.03.03 CATERPILLAR BRINGS TELEMATICS
`SOLUTION TO CONEXPO
`
`
`
`6
`
`

`

`Exhibit No.
`Exhibit 91
`
`Publication
`Chicago Tribune
`
`Exhibit 92 Gulf
`Construction;
`Manama
`Engineering News
`Record
`The Bradley
`Scout: Bradley
`University
`Chicago Tribune
`
`Exhibit 93
`
`Exhibit 94
`
`Exhibit 95
`
`Exhibit 96
`Exhibit 97
`
`Chicago Tribune
`Chicago Tribune
`
`Exhibit 98
`
`Exhibit 99
`
`Engineering News
`Record
`Chicago Tribune
`
`Exhibit 100 Chicago Tribune
`
`Exhibit 101 The State Journal
`Register
`Exhibit 102 Build Green
`(UAE)
`Exhibit 103 Chicago Tribune
`
`Exhibit 104 Energy Monitor
`Worldwide
`Exhibit 105 The Peoria
`Journal Star
`
`Exhibit 106 Build Green
`(UAE)
`
`PUBLICATION TITLE
`Date
`2014.04.25 CAT TOPS EXPERTS’ FORECASTS, RAISES
`YEAR’S PROFIT OUTLOOK
`2014.12.01 CAT EXCAVATOR IS POWERFUL
`PERFORMER
`
`2015.04.06 CATERPILLAR IS QUICK ON THE UPTAKE
`
`2015.10.16 CAT BUILDS STUDENT PROFESSIONALS
`AT COMPETITION
`
`2017.05.16
`
`2017.02.01 CAT’S NEW HQ GOAL: CHANGE
`CULTURE
`2017.03.07 CHARITIES EAGER FOR CAT’S ARRIVAL
`2017.04.21
`IN PICKING DEERFIELD, CAT SHOWS
`SUBURBS CAN STILL DRAW TOP
`CORPORATIONS
`3D CONTROLS LEVEL THE PLAYING
`FIELD AT THE NEW VIKINGS STADIUM
`2017.10.15 NEXT BUSINESS FRONTIER: OUTER
`SPACE; TECHNOLOGY COMPANIES
`AREN’T THE ONLY ONES SEEING
`POTENTIAL BEYOND EARTH.
`2017.11.16 WHEN IT COMES TO RESTRUCTURING,
`GE CAN
`LEARN FROM CAT
`2018.03.19 ADM, DEERE, CAT NAMED ILLINOIS’ TOP
`BUSINESSES
`2018.04.29 CAT UPS PERFORMANCE AND SAFETY
`ON NEW PIPE LAYER
`2018.05.24 CAT PLANS $73.6M INDIANA
`INVESTMENT
`2018.07.30 CAT SALES IN THE OIL AND GAS
`INDUSTRY GROW
`2018.09.15 CAT SEES ROOM FOR MORE GROWTH:
`COMPANY’S ROBUST RECOVERY
`CONTINUES
`2018.10.09 CAT EXPANDS ARTICULATED HAULER
`LINE-UP WITH 740 GC
`
`
`
`7
`
`

`

`Publication
`Exhibit No.
`Exhibit 107 ThreeBL Blogs
`Exhibit 108 Basic Materials &
`Research Monitor
`Worldwide
`Exhibit 109 Engineering News
`Record
`iCrowdNewswire
`
`Exhibit 110
`
`Exhibit 111 Chicago Tribune
`Exhibit 112 Associated Press
`
`Exhibit 113 Gulf Industry
`
`PUBLICATION TITLE
`Date
`2018.11.14 CAT ELECTRIFIED EQUIPMENT
`2018.11.23 CAT LAUNCHES BEST IN CLASS
`UNDERGROUND R1700
`
`2019.01.09
`
`PRODUCT SNAPSHOT: LIGHT TOWER
`AND BACKHOE LOADER
`2019.02.05 UNSED CONSTRUCTION MACHINERY
`MARKET 2019-2025
`2019.02.09 CAT TO EXPAND IN CHICAGO
`2019.02.18
`EQUIPMENT COMPANY CATERPILLAR
`INC. TO EXPAND IN CHICAGO
`2019.03.05 RAK GROUP STEVIN ROCK BUYS GIANT
`CAT SHOVEL
`TECH-LOADED CATS BOOST
`PRODUCTIVITY
`2019.04.05 CAT 101 SUMMERS SCHOOL: A GLIMPSE
`AT CATERPILLAR…
`
`Exhibit 114 Gulf Construction 2019.03.12
`
`Exhibit 115 Midwest
`Contractor
`
`
`Dated: October 4, 2019
`
`
`
`
`
`
`
`
`
`
`
`Respectfully submitted,
`
`
`
`
`
`/Christopher P. Foley/
`Christopher P. Foley
`Naresh Kilaru
`FINNEGAN, HENDERSON, FARABOW,
` GARRETT & DUNNER, L.L.P.
`901 New York Avenue N.W.
`Washington, DC 20001
`Telephone: (202) 408.4000
`
`Laura K. Johnson
`FINNEGAN, HENDERSON, FARABOW,
` GARRETT & DUNNER, L.L.P.
`2 Seaport Lane
`Boston, MA 02210.2001
`Telephone: (202) 408.4000
`
`docketing@finnegan.com
`christopher.foley@finnegan.com
`naresh.kilaru@finnegan.com
`laura.johnson@finnegan.com
`TTAB-Legal-Assistants@finnegan.com
`
`
`
`8
`
`

`

`
`CERTIFICATE OF SERVICE
`
`I hereby certify that a true and accurate copy of the foregoing OPPOSER’S NOTICE
`
`
`
`OF RELIANCE NO. 11 UNDER 37 CFR §§ 2.122(e) was served via electronic mail, on
`
`October 4, 2019 upon counsel for Applicant:
`
`
`
`
`
`
`
`
`
`
`Tamar Y. Duvdevani
`DLA PIPER LLP US
`1251 Avenue of the Americas
`New York, NY 10020
`
`Gina.Durham@dlapiper.com
`tamar.duvdevani@dlapiper.com
`marc.miller@dlapiper.com
`Airina.Rodrigues@dlapiper.com
`megan.michaels@dlapiper.com
`docketingnewyork@dlapiper.com
`
`
`
`
`
`/Judy Valusek/
`Trademark Legal Assistant
`
`
`
`9
`
`

`

`
`
`
`
`
`
`
`
`EXHIBIT 001
`EXHIBIT 001
`
`
`
`
`
`

`

`This material may be protected by Copyright law (Title 17 U.S. Code)
`
`

`

`
`
`
`
`
`
`
`
`EXHIBIT 002
`EXHIBIT 002
`
`
`
`
`
`

`

`CONEXPO countdown: Houston prepares for blast-off;
`Business, plus fun and games
`
`Engineering News-Record
`
`January 15, 1981
`
`Copyright 1981 McGraw-Hill, Inc.
`
`Section: FEATURES; Pg. 48
`
`Length: 1483 words
`
`Body
`
`Houston is bracing for CONEXPO '81, the biggest industrial show the city has ever hosted. When the doors open on Jan. 25,
`the estimated 130,000 show-goers will have 270 exhibits to see, 66 more than at the last show in 1975, and it will take more
`than a day to cover it all. While the action will be centered in the Astrodomain complex, some manufacturers will be flying
`visitors to other locations for proving ground demonstrations. Many exhibitors will have hospitality suites in nearby hotels.
`
`CONEXPO is not the only drawing card in town. Just before the exposition begins the American Road and Transportation
`Builders Association will hold its annual meeting in a Houston hotel. And the International Road Federation will conduct a
`symposium in conjunction with the show.
`
`CONEXPO-goers from all over the world are expected to pump more than $50 million into Houston's economy by the time the
`show ends Jan. 30, according to the Greater Houston Convention & Visitors Council.
`
`The shape of things to come. Besides testing Houston's hospitality, visitors will be able to spot trends in construction
`equipment design, including a number of innovations. Visitors will see evidence of the trend toward fewer and larger
`equipment makers. But those manufacturers will be turning out many more small and medium-sized machines. IBH Holding
`AG, Mainz, West Germany, which recently acquired TEREX, will show its European line of moderate-sized crawler and wheel
`loaders for the first time in the U.S., together with TEREX's existing line.
`
`Smaller, more fuel-efficient four-cylinder diesel engines for smaller streamlined equipment are beind developed, the prototypes
`of which will be on display at CONEXPO. In some new machines, the engine is positioned to act as a counterweight. In
`general, show-goers will note continued application of microprocessors to engines, transmissions and controls to enhance
`production, fuel economy and reliability of equipment of all types and sizes.
`
`Also on display at CONEXPO will be machines that are more versatile; easily mounted attachments will enable one machine
`to handle a variety of jobs. Other equipment may feature internal adjustments. Barber-Greene Co., Aurora, Ill., for example,
`recently introduced a variable width screed for asphalt finishers.
`
`Continued emphasis on recycling asphalt pavement will spur development of new sytems for street and highway replacement,
`as the show will indicate.
`
`Show-goers can expect materials handling in particular to be easier with automated onsite batch and aggregate plants. Such
`plants are designed to be easily dismantled and whisked from one job site to another.
`
`For materials hauling, both electric and mechanical drive are available in off-highway trucks. But "there's a definite trend back
`to mechanical drive due to its simplicity. It's cheaper to buy and cheaper to operate," says Richard M. Davis, president of
`truck-maker Rimpull Corp., Olathe, Kan. People are going toward mechanical drive right now, agrees Derek Kaufman,
`director of product marketing at show exhibitor Euclid, Inc., Cleveland, which makes both types of haulers.
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`JENNY REILLY
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`CONEXPO countdown: Houston prepares for blast-off;Business, plus fun and games
`
`Page 2 of 3
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`Hydrostatic drive will proliferate in earthmoving equipment, as CONEXPO will show, enabling operators to exact more
`performance from machines.
`
`Operator comfort, too, is on the upswing, as manufacturers concentrate more on ergonomics (biotechnology) as a means to
`improve efficiency. More cabs will have air conditioning and heating, and will be pressurized to keep out dust. There is a
`trend -- which will be evident at CONEXPO -- toward greater operator visibility and standardized controls.
`
`The future is now. There's nothing standard about a new transmission to be unveiled at the show by Clark Equipment Co.,
`Benton Harbor, Mich. Clark will offer a hydro-dynamic transmission as an option on its 12 cu-yd-capacity Model 475 wheel
`loader. The new fluid transmission enhances reliability and productivity, and is designed for ease of operation, according to
`Clark. "A baby -- a well-trained baby -- can operate it," says Clark v.p. Charles A. Kiorpes. "There's nothing that competes
`with it. It's as smooth as silk, says David O. Lee, Clark's general sales development manager. An unprecedented warranty will
`accompany the new option, since "most customers are suspicious of dramatic breakthroughs," maintains Kiorpes. Although
`Clark will not reveal details before CONEXPO, the company's show exhibit will explain the transmission.
`
`Harnischfeger Corp., Milwaukee, promises to set the industry on its ear with a 100-ton-capacity roadable crane. Instead of a
`truck, the 90,000-lb crane -- dubbed "Alpha Liftcraft" -- sits on a single transport beam with variable-angle telescoping
`outriggers. A single 335-hp diesel engine powers both the transport mechanism and upper crane functions. The engine acts as
`a counterweight that swings with the load. And the crane's 132-ft main boom and 42-ft swing-around lattice extension can be
`paired with 60 ft of optional jib. Reinforced rectangular sections with thin steel sideplates make up the boom, resulting in a
`high strength to weight ratio, according to Karl H. Rathmann, Harnischfeger's marketing coomunications director. A boom
`telescoping screw system and jack-screw supported outriggers replace cylinders, further distinguishing the Liftcraft from
`conventional cranes.Harnischfeger says its new machine can reach highway speeds of 50 mph.
`
`CONEXPO-goers will also see a 250-ton-capacity roadable hydraulic crane. The telescopic crane, made by Grove
`Manufacturing Co., Shady Grove, Pa., has a tower luffing jib that can be positioned horizontally -- an industry first, according
`to a Grove spokesman. Maximum reach with the jib is 323 ft.
`
`To get a better look at the entire equipment extravaganza, visitors will be able to ride 100 ft above show level to the platform of
`a tower/gantry crane. In addition to its observation crane, FMC Corp., Cedar Rapids, Iowa, will show several other machines,
`including a 400-ton-capacity crawler lift crane.
`
`Hands-on. But show-goers will have a chance to do more than just look at equipment. Both Warner & Swasey, New
`Philadelphia, Ohio, and J I Case, Racine, Wis., will allow people to operate machines in simulated jobsite conditions at the
`show.
`
`Although no sales are permitted at CONEXPO, many of the $500-million-worth of machines that will be on display already
`have owners. These units have a much better finish than normal, according to Greg T. Towles of Caterpillar Tractor Co.,
`Peoria, Ill. Over 60% of Cat's exhibit of existing models has been spoken for, he says.
`
`The show itself may not directly generate many sales, though. "I'm one that doesn't think CONEXPO is a magic way to sell
`machines," says Craig B. Reynolds, industrial marketing vice president of Deere & Co., Moline, Ill. "I think a strong dealer
`network is the way," he says. "I have a good hunch that people pull back on their other promotional efforts when they go to
`CONEXPO," says a spokesman for another manufacturer. Nevertheless, Deere will be at the show, since "you'd sure be
`noticed by your absence," And, like some others, the firm plans to fly contractors from CONEXPO to a proving ground in
`Phoenix.
`
`Visitors who get tired of construction machinery can climb into a car provided by Fiat-Allis Construction Machinery, Inc.,
`Deerfield, Ill. and test their skills on a video-projection of the Monte Carlo race track.
`
`What, no reservation? After the races, and after operating the joysticks of some machines, visitors must find somewhere to
`spend the night. Hotel room availability in Houston during CONEXPO will be tight. Those who plan to attend but still haven't
`made reservations may try to get hotel rooms in outlying areas, especially Austin and Dallas. There is a waiting list for
`Houston hotels, and vacancies could occur due to overbooking and cancellations, according to the Construction Industry
`
`JENNY REILLY
`
`

`

`CONEXPO countdown: Houston prepares for blast-off;Business, plus fun and games
`
`Page 3 of 3
`
`Manufacturers Association (CIMA). At least one person who sent a hotel reservation request to CIMA last May had not
`received room confirmation some two weeks before the show.
`
`So far advance registration for CONEXPO '81 itself -- more than 44,000 -- is higher than before any previous show, according
`to Ralph E. Keidel, CONEXPO's general chairman.Experience indicates that advance registration will make up less than a third
`of total attendance, he says.
`
`Keidal notes that Houston's entire civic community has cooperated fully, although "the show magnitude is such that any place
`you go has to be a compromise."
`
`Show-goers will be able to travel to and from the Astrodomain and Houston restaurants and entertainment spots via a free bus
`service linking more than 100 hotels.
`
`The show is "on target and on schedule," according to Keidel. "It's now the responsibility of the exhibitors," he says.
`
`URL: http://www.enr.com
`
`Graphic
`
`
`
`Cover Illustration, no caption, Liam Roberts for ENR; Illustrations 1 through 3, no caption. Liam Roberts for ENR
`
`End of Document
`
`JENNY REILLY
`
`

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`EXHIBIT 003
`EXHIBIT 003
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`CONEXPO: Exhibition reflects changing times
`
`Engineering News-Record
`
`February 5, 1981
`
`Copyright 1981 McGraw-Hill, Inc.
`
`Section: NEWS; Pg. 15
`
`Length: 1129 words
`
`Body
`
`The huge International Construction Equipment Exposition that dominated Houston last week was stunning in its impact on
`those attending and probably on the future of machinery marketing in this country. Exhibitors basked in the south Texas
`sunshine and hospitality -- rejoicing that they did not have to put up with the labor and climate problems of recent shows in
`Chicago. At the same time, some major U.S. manufacturers wondered if the extravaganza was worthwhile, raising the question
`of whether there ever would be another show this big, this grand.
`
`CONEXPO '81, blanketing the entire Astrodomain complex, was the biggest industrial equipment show ever held in the world.
`It was one-third larger than the last one in Chicago six years ago. It was Texas size and Texas style. Probably the world's
`largest yellow bow decorated the Astrodome to celebrate the return of the hostages from Iran -- a backdrop for a fantastic array
`of cranes (see picture).
`
`After years of planning, U.S. companies were there with new machines, some exciting -- but major kudos went to the foreign
`makers, represented at the show only for the second time and obviously meaning to dig into the American market. Almost all
`prizes for "biggest" go to the West Germans and Japanese, including the largest machine shown. Germany's IBH Group
`(showing under the Terex name) rivaled some totally U.S. makers in breadth of line, and foreign manufacturers showed some
`highly versatile mid- sized machines, now demanded by American contractors. The message was not missed.
`
`New configurations. Despite the grandeur of the show, a number of contractors complained that "there weren't some things
`that we haven't seen before," as L. Evans Hubbard, executive vice president of Hubbard Construction Co., Orlando, Fla., put it.
`
`There were few radical breakthroughs, such as the tremendous advances in hydraulics and automation evident at earlier shows.
`But there was much to please. "What gets me is the mobility and versatility of these machines," said Richard R. Stander,
`president of Mansfield Asphalt Paving Co., Mansfield, Ohio, which handles a rather broad assignment of road and utility work.
`He was also impressed by advances in pavement recycling equipment, such as a large new CMI Corp. profiler that processes
`asphalt for as little as 40 cents a ton.
`
`A major attraction was Harnischfeger's 100-ton-capacity telescopic crane that travels over the road fully equipped. The
`company calls it a "liftcraft." IT has no truck chassis, only a carrier beam. A single engine in the crane's upper drives the
`90,000-lb machine over the road through a disconnecting linkage. It reflects four years and $9 million worth of aerospace-like
`design and development.
`
`Another new configuration -- an American first -- is embodied in Caterpillar's two rear-engine crawler loaders with hydrostatic
`drive. They represent 10 years of trying to figure out how to locate the drive shaft under a relatively low crawler machine so
`the engine acts as a counterweight, while visibility and performance are vastly enhanced. Said Bill Stone, equipment manager
`for Houston- based Continental Constructors, "Advantages I see in these machines are tremendous breakout force and their fast
`dumping speeds."
`
`Along the higher productivity, contractors were looking for highly mobile, multifunction machines to get more work out of a
`single operator.U.S. manufacturers are heading more in that direction, but foreign ones are right beside them. With its
`
`JENNY REILLY
`
`

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`CONEXPO: Exhibition reflects changing times
`
`Page 2 of 2
`
`background of serving European contractors with smaller, diverse projects, Germany's Liebherr showed a small wheel
`excavator that not only mounts the normal range of digging attachments, but a short telescopic crane boom as well.
`
`Beyond technical innovations, however, a major concern among potential buyers is rapidly increasing equipment costs against
`a background of declining business in this country. "It's like a woman looking in a jewelry store window," said Robert E.
`Hirschman, president of H. J. Williams Co., Inc., York Pa. "You see stuff you can't afford and don't need anyway."
`
`Foreign invasion. That reservation and the strong foreign presence blend into a complaint by John M. Harbert, chairman of
`Birmingham-based Harbert Corp., a general construction and coal mining company: "I can tell you something I don't like -- all
`this foreign equipment. And the worst part is that it may be better and it may be cheaper."
`
`Indeed, some may at least be cheaper. Grove Manufacturing Co. introduced the largest hydraulic boom crane made in the U.S.,
`a 250-ton rig that can reach 232 ft. But it was surpassed by a 272-ton Liebherr machine shown in the U.S. for the first time.
`While the Liebherr crane mounts a maximum 270 ft of boom and jib, at $1.1 million, it is priced $200,000 below Grove's.
`
`As to size, representatives from both Caterpillar and Japan's Hitachi were checking the dimensions of a 1,000-hp Komatsu
`bulldozer. That is about 20% larger than Cat's D-10, the biggest made in the U.S. Nearby was Komatsu's 176- ton rear dump,
`by far the world's largest hauler with a mechanical drive. Both machines are prototypes, however, that may not be in
`production for two years. The ribbon for the biggest-in-show goes to Germany's Demag for an 880-ton lattice boom crane --
`not a new machine. With a full 600 ft of boom and jib, the rig sells for $3.5 million.
`
`Fighting back. U.S. manufacturers may not try to rival that kind of bulk, but they are fighting back in quality and durability.
`Clark Equipment showed a new type of hydromechanical transmission for its wheel loaders that attracted even more attention
`than the company's huge singing troop: It carries a 10,000-hour warranty, allows a machine to operate at constant engine speed
`without spinning wheels and reduces cycle time by 20%.
`
`Looking down the road, Deere & Co. announced an integrated, computer-aided design and manufacturing system that it
`expects will cut development time in half and reduce costs appreciably. "We'll make all our bad mistakes on the screen before
`going into experimental builds," said William J. Lux, director of construction equipment engineering.
`
`Even with promises of exciting things to come, there was the nagging question of whether there would be a CONEXPO '87.
`There were some major defections from this year's show, and suggestions that there would be more next time. With one
`exhibitor spending a reported $12 million on all shows activities many questioned whether the intangible benefits were worth
`the expense. But based on past experience, an executive of one major manufacturer may have summed it up with: "Is it worth
`it from a purely cost point of view? No. Will we be here next time" Probably."
`
`URL: http://www.enr.com
`
`Graphic
`
`
`
`Picture 1, Outside displays were almost half the space, with foreign makers showing largest machines. Oscar & Associates,
`Inc.; Picture 2, Inside were three halls packed with more. Richard M. Hoppe for ENR; Picture 3, Foreign visitors made up 25%
`of viewers. Oscar & Associates, Inc.
`
`End of Document
`
`JENNY REILLY
`
`

`

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`EXHIBIT 004
`EXHIBIT 004
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