To:
`
`Subject:
`
`Sent:
`Sent As:
`
`BRITT L. ANDERSON(pctrademarks@perkinscoie.com)
`U.S. Trademark Application Serial No. 90742266 - SHROOMBOOM -
`143131.4000
`May 25, 2023 10:55:45 AM EDT
`tmng.notices@uspto.gov
`
`Attachments
`
`screencapture-www-shroomboom-com-16850220392471
`screencapture-www-shroomboom-com-the-boom-16850221836851
`screencapture-www-shroomboom-com-search-16850228036021
`screencapture-shop-fantasticfungi-com-products-fantastic-mushroom-tea-botanical-powder-
`16847028209951
`screencapture-shop-fantasticfungi-com-collections-supplements-16847029220881
`6905410
`7044667
`7014008
`6982006
`6960876
`6960897
`7000037
`7010657
`7022634
`7052962
`7036065
`7057299
`screencapture-www-avon-com-category-health-and-wellness-16846088873861
`screencapture-www-avon-com-category-skin-care-16846089307461
`screencapture-www-avon-com-category-bath-and-body-16846089882391
`screencapture-www-avon-com-category-bath-and-body-16846089882392
`screencapture-www-doterra-com-US-en-c-supplements-16846090891711
`screencapture-www-doterra-com-US-en-c-personal-care-16846091259561
`screencapture-hammernutrition-com-collections-supplements-16846092128611
`screencapture-hammernutrition-com-collections-body-care-16846092411971
`screencapture-www-herbalife-com-our-products-core-nutrition-16846092756491
`screencapture-www-herbalife-com-our-products-specialized-nutrition-16846092993041
`screencapture-www-herbalife-com-our-products-skin-and-hair-care-16846093242761
`screencapture-www-nowfoods-com-products-supplements-16846093637171
`screencapture-www-nowfoods-com-products-beauty-health-16846094233151
`screencapture-www-paulaschoice-com-skin-care-products-supplements-16846095543691
`screencapture-www-paulaschoice-com-skin-care-products-16846095840701
`screencapture-www-perriconemd-com-collections-supplements-list-16846097539981
`screencapture-www-perriconemd-com-skincare-list-16846097947621
`screencapture-www-perriconemd-com-skincare-list-16846098431051
`screencapture-www-swansonvitamins-com-supplements-16846099862881
`screencapture-www-swansonvitamins-com-skin-care-16846100142271
`
`

`

`screencapture-www-dirteaworld-com-pages-why-mushrooms-16846978797221
`screencapture-www-azurestandard-com-azure-life-blog-health-benefits-dried-mushrooms-
`1hTfwZlmZlAHWzgL-16846979470641
`screencapture-www-hsph-harvard-edu-nutritionsource-food-features-mushrooms-
`16846984887881
`screencapture-www-reviewscout-org-top-5-mushrooms-16846986469081
`screencapture-us-foursigmatic-com-16846988643121
`screencapture-shop-realmushrooms-com-16846989950711
`screencapture-www-intechopen-com-chapters-71993-16846992674621
`screencapture-en-wikipedia-org-wiki-Edible_mushroom-16847005450731
`7038037
`6811933
`6980943
`7038170
`6934234
`6972183
`6816158
`7022634
`7032530
`6978776
`screencapture-mountainroseherbs-com-catalog-teas-herbal-16847021358601
`screencapture-mountainroseherbs-com-catalog-herbs-spices-mushrooms-16847020940091
`screencapture-mountainroseherbs-com-catalog-herbs-for-health-16847021907531
`screencapture-www-vitaminshoppe-com-search-16847032580961
`screencapture-www-vitaminshoppe-com-search-16847034200371
`screencapture-www-totaltea-com-collections-all-products-16847035803971
`screencapture-www-ecco-verde-com-pukka-16847037253781
`screencapture-www-localhouseofhealth-com-product-category-our-products-health-wellness-
`holistic-blends-16847041117471
`screencapture-www-localhouseofhealth-com-product-category-our-products-dried-loose-
`herbs-teas-16847041462541
`screencapture-www-localhouseofhealth-com-16847041855191
`screencapture-www-ithrive-shop-16847042480061
`screencapture-organicindiausa-com-16847043246431
`screencapture-shopullmans-com-brands-bio-nutrition-16847044195451
`screencapture-shop-shroomboom-com-collections-food-16850255792801
`screencapture-shop-shroomboom-com-collections-wellness-16850256155561
`screencapture-shop-shroomboom-com-collections-wellness-16850258130271
`screencapture-shop-shroomboom-com-collections-beauty-16850260093401
`
`United States Patent and Trademark Office (USPTO)
`Office Action (Official Letter) About Applicant’s Trademark Application
`
`U.S. Application Serial No.  90742266
`
`Mark:   SHROOMBOOM
`
`Correspondence Address:  
`Britt L. Anderson
`
`

`

`PERKINS COIE LLP
`3150 Porter Dr.
`Palo Alto CA 94304 UNITED STATES
`
`Applicant:   SHROOMBOOM, INC.
`
`Reference/Docket No.  143131.4000
`
`Correspondence Email Address:   pctrademarks@perkinscoie.com
`
`
`
`
`
`
`REQUEST FOR RECONSIDERATION AFTER FINAL ACTION DENIED
`
`Issue date:   May 25, 2023
`
`Applicant’s request for reconsideration is denied.   See 37 C.F.R. §2.63(b)(3).  The trademark
`examining attorney has carefully reviewed applicant’s request and determined the request did not:  (1)
`raise a new issue, (2) resolve all the outstanding issue(s), (3) provide any new or compelling evidence
`with regard to the outstanding issue(s), or (4) present analysis and arguments that were persuasive or
`shed new light on the outstanding issue(s).  TMEP §§715.03(a)(ii)(B), 715.04(a).  
`
`the following refusal made final
`Accordingly,
`2022 is  maintained and continued: 
`Final Refusal Under Section 2(d)
`•
`
`the Office action dated November 7,
`
`in
`
`
`See TMEP §§715.03(a)(ii)(B), 715.04(a).  
`
`Applicant's arguments with regard to the refusal under Section 2(d) are addressed below. 
`
`Similarity of Marks
`
`Applicant's mark is identical to the registered mark, and because these marks are identical in
`appearance, sound, and meaning, they “have the potential to be used . . . in exactly the same manner.”
`In re i.am.symbolic, llc, 116 USPQ2d 1406, 1411 (TTAB 2015), aff’d, 866 F.3d 1315, 123 USPQ2d
`1744 (Fed. Cir. 2017). Additionally, because they are identical, these marks are likely to engender the
`same connotation and overall commercial impression when considered in connection with applicant’s
`and registrant’s respective goods. Id.
`
`Applicant submits that in the context of the goods, the marks have different commercial impressions. 
`Without evidence, applicant contends that the term BOOM in registrant's mark connotes a boost or
`improved benefits from the nutritional supplements, "which is to improve bodily health." while when
`used in connection with applicant's skincare products, the term is suggestive of "making one's skin
`flourish and thrive such that it makes a significant impact."  Essentially, applicant argues that for
`registrant's goods, the mark means to boost health while in the other it is to make an impact on one's
`skin and appearance.
`
`Simply put, the argument applicant is putting forth for distinguishing the mark as used in connection
`with the class 3 goods versus registrant's class 5 goods is not persuasive.  First, there is no evidence of
`
`

`

`record to support this contention.  Second, it seems that the connotation that applicant is suggesting
`from the term BOOM in both cases has a similar meaning, i.e., intending to improve something or give
`one boost - whether for bodily health or from skin care.  Moreover, the marks are not BOOM, but
`SHROOMBOOM, and even when viewed in the context of the goods, there can be no question that the
`marks are indeed identical.   
`
`With regard to the classes 29  and 30 goods, applicant indicates that the term BOOM is "suggestive of
`the suddenness of the effects such products have on consumers' energy levels, waking them up and
`providing immediate focus," while registrant's goods provide a "long-term, incremental result." 
`Applicant's attempt to distinguish the effect of one set of goods from the other seems tenuous at best,
`and moreover, it is unlikely that consumers are going to spend much time thinking through these
`potential and rather superficial distinctions in order to differentiate one source from the other where the
`marks - in their entireties - are identical.  
`
`Again, the marks at issue are not BOOM, but rather SHROOMBOOM, and the likelihood of confusion
`comparison must be made with regard to the marks in their entireties.  And, again, there can be no
`question that the marks are identical; therefore, it is difficult to see how such marks can be perceived as
`creating different commercial impressions - regardless of the goods on which they are used. 
`Applicant's own website makes clear the importance and power of mushrooms for "a plethora of
`purposes" - which include those applicant has attributed to registrant's goods (see attached). 
`Accordingly, when viewing the identical marks in the context of both applicant's and registrant's goods,
`the marks do indeed engender the same meaning and overall commercial impression. 
`
`In sum, applicant's mark is identical in appearance, sound, connotation and overall commercial
`impression to registrant’s mark.  
`
`Relatedness of Goods
`
`Applicant's goods are highly related to the goods of registrant.  As demonstrated by evidence attached
`to the current actions as well as to the prior actions, the goods in question are related to the extent that
`the circumstances surrounding their marketing are such that they could easily give rise to the mistaken
`believe that they are provided by a single source.   Coach Servs., Inc. v. Triumph Learning LLC, 668
`F.3d 1356, 1369, 101 USPQ2d 1713, 1722 (Fed. Cir. 2012) (quoting 7-Eleven Inc. v. Wechsler, 83
`USPQ2d 1715, 1724 (TTAB 2007)); TMEP §1207.01(a)(i); see Made in Nature, LLC v. Pharmavite
`LLC, 2022 USPQ2d 557, at *44 (TTAB 2022) (quoting In re Jump Designs LLC, 80 USPQ2d 1370,
`1374 (TTAB 2006)).
`
`Applicant is correct that there is no per se rule when it comes to whether or not goods are indeed
`sufficiently related such that their marketing will lead to a likelihood that purchasers will mistakenly
`believe the goods are provided by a single source.  On the other hand, case law is clear that  the greater
`the degree of similarity between the applied-for mark and the registered mark, the lesser the degree of
`similarity between the goods and/or services of the parties is required to support a finding of likelihood
`of confusion.   Made in Nature, LLC v. Pharmavite LLC, 2022 USPQ2d 557, at *44 (TTAB 2022)
`(quoting L’Oreal S.A. v. Marcon, 102 USPQ2d 1434, 1440 (TTAB 2012)); In re C.H. Hanson Co., 116
`USPQ2d 1351, 1353 (TTAB 2015) (citing In re Opus One Inc., 60 USPQ2d 1812, 1815 (TTAB 2001));
`In re House Beer, LLC, 114 USPQ2d 1073, 1077 (TTAB 2015); TMEP §1207.01(a).  Thus, here,
`where the marks are identical, the fact that the goods are not the same does not obviate a finding of
`confusion.   See In re Country Oven, Inc., 2019 USPQ2d 443903, at *5 (TTAB 2019) (citing In re
`i.am.symbolic, llc, 116 USPQ2d 1406, 1411 (TTAB 2015), aff’d, 866 F.3d 1315, 123 USPQ2d 1744
`
`

`

`(Fed. Cir. 2017)); TMEP §1207.01(a); see also In re Shell Oil Co., 992 F.2d 1204, 1207, 26 USPQ2d
`1687, 1689 (Fed. Cir. 1993).  The evidence of record clearly establishes that the goods of applicant are
`related to those of registrant,  and because the marks are  identical, there can be no doubt that confusion
`as to the source of such goods is indeed likely.
`
`However, applicant argues the goods in question are not related or marketed in such a way that they
`would be encountered by the same class of purchasers in situations which would create the mistaken
`belief that they originate from the same source - despite the fact that the marks are identical - and,
`therefore, confusion is not likely.  In support of this, applicant cites an opposition decision,
`namely,  Vital Pharmaceuticals, Inc., v. Conrad J. Kronholm, Jr., 99 USPQ2d 1708 (TTAB 2011),
`where the Trademark Trial and Appeal Board (hereafter "the Board") found that, even though the
`marks were identical, there was no likelihood of confusion where the goods in question were cosmetics
`and nutritional supplements. 
`
`It is important to note that while the Board did indeed find that the that there was no likelihood of
`confusion, the decision did  not find that the goods were not related.  Rather, the decision made clear
`that there was insufficient evidence in the record to demonstrate the relatedness of the goods, i.e., that
`they were sold through the same channels of trade, complimentary, or likely to be purchased
`together.   The decision was very clear that there was no evidentiary support on which to conclude that
`consumers would assume that the goods in question were made by a single entity, or sold under a single
`mark  so that "we could conclude that consumers would assume that these different products emanate
`from a single source."  In sum, the Board found that, based on the evidence of record , "opposer has
`failed to meet the burden of proving likelihood of confusion."    Id  at 1712.   
`
`In contrast, the evidence of record in the instant case clearly establishes that the same companies do
`indeed manufacture or provide both applicant's class 3 goods and the goods of the registrant, and that a
`single mark is often used on both sets of goods.  Applicant is referred to the material attached to the
`Final Office action of November 7, 2022 which also demonstrates that such goods are indeed sold
`through the same channels of trade, to the same class of purchasers.  
`
`More specifically, with regard to the class 3 goods, applicant submits that it is undeniable that the
`goods at issue are "not of the same categorization of goods," i.e., that consumers "will naturally make
`the distinction  between the goods," even if they are provided by the same retailer under the identical
`mark.  Again, applicant references the decision of the Board in Vital Pharmaceuticals, stating that the
`Board reasoned that the identical marks as used on cosmetics and related goods on the one hand and on
`nutritional supplements on the other were found unlikely to cause confusion, noting the Board's
`statement that such goods "on their face" were "distinctly different."      
`
`
`First, the fact that the goods of the parties differ is not controlling in determining likelihood of
`confusion.  The issue is not likelihood of confusion between particular goods, but likelihood of
`confusion as to the source or sponsorship of those goods. In re Majestic Distilling Co., 315 F.3d 1311,
`1316, 65 USPQ2d 1201, 1205 (Fed. Cir. 2003); In re Shell Oil Co., 992 F.2d 1204, 1208, 26 USPQ2d
`1687, 1689 (Fed. Cir. 1993); TMEP §1207.01.   Moreover, the compared goods need not be identical or
`even competitive to find a likelihood of confusion.  See On-line Careline Inc. v. Am. Online Inc., 229
`F.3d 1080, 1086, 56 USPQ2d 1471, 1475 (Fed. Cir. 2000); Recot, Inc. v. Becton, 214 F.3d 1322, 1329,
`54 USPQ2d 1894, 1898 (Fed. Cir. 2000); TMEP §1207.01(a)(i). 
`
`In other words, the fact that the goods are not the same, or even that they are "distinctly different, is not
`dispositive.  What is important is that the evidence establishes that they are  “related in some manner
`
`

`

`and/or if the circumstances surrounding their marketing are such that they could give rise to the
`mistaken belief that [the goods] emanate from the same source.”  Coach Servs., Inc. v. Triumph
`Learning LLC, 668 F.3d 1356, 1369, 101 USPQ2d 1713, 1722 (Fed. Cir. 2012) (quoting 7-Eleven Inc.
`v. Wechsler, 83 USPQ2d 1715, 1724 (TTAB 2007)); TMEP §1207.01(a)(i); see Made in Nature, LLC
`v. Pharmavite LLC, 2022 USPQ2d 557, at *44 (TTAB 2022) (quoting In re Jump Designs LLC, 80
`USPQ2d 1370, 1374 (TTAB 2006)).  Here, the evidence of record does indeed establish that the goods
`are related  for purposes of the likelihood of confusion analysis.
`
`Again, it is worth reiterating that the Board in Vital Pharmaceuticals  did not make a specific finding
`with regard to the relatedness of the goods in that case, i.e., the Board did not find that the goods were
`unrelated.  Rather, the Board's decision made clear that the evidence of record did not meet the burden
`of establishing the relatedness of those goods, i.e., the opposer failed to meet the burden of proving
`likelihood of confusion.   Vital Pharmaceuticals  at 1712.  Here, that burden has been met.  The evidence
`attached to the current action as well as to the prior actions (comprised of material from the internet as
`well as registrations from this Office's database) clearly show that one entity is likely to use a single
`mark on both cosmetic-related goods as well as on supplements.  Such evidence also shows that these
`goods may be used in connection with one another and that they are sold through the same channels of
`trade to the same class of purchasers.  
`
`Accordingly, the fact that registrant does not use its mark on cosmetic-related goods, nor the fact that
`its class 3 goods do not compete with or have the same purpose as the goods of applicant, do not weigh
`against a finding of confusion in this case.  The evidence demonstrates that the goods are indeed related
`such that the circumstances of their marketing are likely to  give rise to the mistaken belief that they
`emanate from the same source.  
`
`With regard to the goods in classes 29 and 30, applicant argues that the goods are "so distant" from
`registrant's goods that there is "no practical market overlap" and that "it is undeniable that the goods at
`issue are not of the same categorization of goods."  Moreover, applicant submits that the "very nature of
`the such goods renders them separate and distinct from each other in any and all outlets that offer both
`types of products."  Applicant goes on to argue that consumers seeking the goods of applicant have
`different motivations and considerations than those seeking registrant's goods and that such goods have
`"a completely different purpose."  In support of this argument, applicant contends that even when
`"near-identical marks" have been used on goods more similar than those in question, a likelihood of
`confusion was not found, citing In re While Rock Distilleries, Inc., 92 USPQ2d 1282 (TTAB 2009).  
`
`Again, the fact that the goods are different and have different purposes or uses is not the issue.  The
`issue is one of relatedness.  And here, again, the evidence of record establishes that applicant classes 29
`and 30 goods are related to the goods listed in the cited registration.  
`
`Furthermore, in  In re White Rock Distilleries,  the Board found that the prominent design feature and the
`term TERZA in the register mark served to visually distinguish that mark, TERZA VOLTA, from
`applicant's mark VOLTA.  In fact, the decision states that the term TERZA "clearly dominates over the
`term VOLTA in the registered mark as TERZA appears in large bold letters above VOLTA."  As such,
`the Board found that the respective marks were not similar in appearance, nor similar in sound, and
`when viewed in their entireties, the marks engendered different commercial impressions.  Accordingly,
`the lack of similarity of the marks in that case weighed in favor of the applicant.  In re White Rock at
`1284.  Thus, contrary to applicant's contention, this decision does not weigh in favor of the current
`applicant whose mark is identical to the mark of registrant, i.e., there are no features or elements which
`distinguish one mark from the other in this case.     
`
`
`

`

`
`It should also be noted that the Board in In re White Rock  made clear that "it is sufficient that the goods
`are related in some manner, or that the circumstances surrounding their marketing are such that they
`would be likely to be encountered by the same persons in situations that would give rise, because of the
`marks used thereon, to a mistaken belief that they originate from or are in some way associated with the
`same source or that there is an association or connection between the sources of the respective
`goods."   Id.  at 1285.  And similar to the decision in Vital Pharmaceuticals, the examining attorney
`failed to establish that the applicant's goods and registrant's goods were actually related.  Thus, the
`Board held that confusion was unlikely because "the marks are too dissimilar and the goods have not
`been shown to be related."   Id.   
`
`Here, as noted above, the marks are not just similar, but identical, and the evidence does indeed
`establish that the goods are related.  And in fact, evidence of record clearly contradicts applicant's
`assertion that the goods are quite "distant" and with completely different purposes.  That is, attached
`material shows that various types of mushrooms - including processed mushrooms - have health
`benefits and are utilized as ingredients in nutritional supplements as well as used for human
`consumption in various forms.  Additionally, the material submitted with the prior actions demonstrates
`that the class 29 goods (dried edible mushrooms and processed mushrooms) and registrant's nutritional
`supplements are provided by a single entity under a single mark. 
`
`Similarly, tea - including herbal teas - are often used for health reasons and even as nutritional and
`dietary supplements; as such teas are often sold in connection with supplements of various kinds.  This
`is more than amply evidenced by the attached material which, in addition to material attached to the
`prior actions, demonstrates that a single entity commonly uses a single mark on both sets of goods, i.e.,
`on teas as well as on supplements.  Thus again, applicant's contention that the goods are "distant" and
`do not have the same purposes is contradicted.  Rather, for both the class 29 and the class 30 goods,
`such goods have the same or similar purpose as those of registrant.  Simply put, the goods are not at all
`distant or distinct from one another.  In fact, the evidence of record establishes that there is indeed a
`practical market overlap, that such goods are sold in connection with one another, through the same
`channels of trade to the same class of purchasers.  In short, the evidence of record establishes that
`applicant's goods are highly related to the goods of registrant.       
`
`    
`
`Finally, applicant contends that the goods at issue are sold under separate sections on retail websites
`and that this is evidence that the goods are not related or complementary.  Again, merely because the
`goods are different and potentially categorized under separate headings, is not evidence of a lack of
`relatedness.  Such material does show that the goods in question are sold through a single website by a
`single entity and under a single mark, and often sold together, for the same or similar purposes, to the
`same class of consumers.  Furthermore, on applicant's own website, it has goods which appear to
`crossover or overlap from both the "Food" category and the "Beauty" category to the "Wellness"
`category (see attached).  For example,  Earth & Star has goods in both  "Wellness" and "Beauty,"
`while  North Spore has goods in both "Food" and "Wellness."  In fact, these goods seem to be the same
`or very similar, i.e., edible mushrooms are both a food item and a supplement.  Similarly, The Chaga
`has goods in both  "Food" and "Wellness" - and actually the identical goods are in both, i.e., Masala
`Chai is both a tea or food item as well as a supplement.  Thus, not only does such material evidence
`that the goods at issue are indeed related, sold through the same channels of trade, encountered by the
`same class of purchasers, but that they overlap and that the distinction between them is not as clearly
`delineated as applicant claims.   In fact, the evidence of record - including applicant's own website -
`definitively demonstrates that applicant's goods and registrant's goods are indeed highly related.     
`
`
`

`

`In sum, it bears repeating that where the marks are identical,  the degree of similarity or relatedness
`between the goods needed to support a finding of likelihood of confusion declines. See In re Country
`Oven, Inc., 2019 USPQ2d 443903, at *5 (TTAB 2019) (citing In re i.am.symbolic, llc, 116 USPQ2d
`1406, 1411 (TTAB 2015), aff’d, 866 F.3d 1315, 123 USPQ2d 1744 (Fed. Cir. 2017)); TMEP
`§1207.01(a); see also In re Shell Oil Co., 992 F.2d 1204, 1207, 26 USPQ2d 1687, 1689 (Fed. Cir.
`1993).   Therefore, here, where the record clearly establishes that the goods are related, and the marks
`are identical, confusion as to the source of those goods is likely.
`
`Accordingly, the final refusal under Section 2(d) is maintained.  
`
`If applicant has already filed an appeal with the Trademark Trial and Appeal Board, the Board will
`be notified to resume the appeal.   See TMEP §715.04(a).  
`
`If applicant has not filed an appeal and time remains in the response period for the final Office
`action, applicant has the remainder of that time to (1) file another request for reconsideration that
`complies with and/or overcomes any outstanding final requirement(s) and/or refusal(s), and/or (2) file a
`notice of appeal to the Board.  TMEP §715.03(a)(ii)(B).
`
`
`/Susan K. Lawrence/
`Susan Kastriner Lawrence
`Trademark Examining Attorney
`Law Office 116
`(571) 272-9186
`Sue.Lawrence@USPTO.GOV
`
`
`
`

`

`
`
`Shroomboom*
`
`Q
`
`CONNECT
`
`HOME
`
`READ THE BOOM
`
`b=)nO)ad
`
`
`
`——_—_ eeeeee eeza — —s <_— em ——_—_=-za —
`
`
`
`
`
`

`

`YEAD + SHOP + FORAGE + READ + SHOP
`
`Ss) AUG
`
`SeNSS
`
`FOOD
`
`oS e]N)
`
`@ULTURE
`
`ae
`
`mateae WELLNESS PLANET
`
`THIS WEER'S
`
`Dig Into The Boom
`
`Naughty by Nature
`© 2 MINUTE READ
`
`How to Safely Forage for Mushrooms
`© 8 MINUTE READ
`
`Fungi-Fueled Innovation: Plastic-Eating Mo
`©2MINUTE READ
`
`CULTURE
`
`aa
`Lica
`
`

`

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`MARCH24, 2023
`THE NEW YORK TIMES
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`MARCH16, 2023
`THE GUARDIAN
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`NEWS HEADLINES AROUND THE WORLD
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`Shroom Times
`
`MARCH7, 2023
`ROLLING STONE
`
`These Mushrooms Are Not for
`Eating
`
`Oyster mushrooms expected to
`break down toxins and
`microplastics in cigarette butts in
`Australiantrial
`
`‘The Last of Us’ Fungus Won’t
`Make You a Zombie. Here’s How
`the Mushrooms Might Actually
`Make You Healthier
`
`
`
`MARCH 6, 2023
`BBC
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`The mushrooms you can wear
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`TTTTEAR FASHION
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`Purge Plastic From Your Home For Under $100
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`WELLNESS
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`Naughty by Nature
`Mushroom-infused lubes are helping people have the best sex of their
`lives.
`
`Modern humans weren't thefirst to discover the myriad benefits of fungi; mushrooms have been utilized throughout history for a
`plethora of purposes. One ofthe latest inventions to rely on the power of 'shrooms, however,is definitely novel: Enter mushroom
`lube.
`
`Yes, you read that right. Various 'shrooms are now being addedinto plant-based personallubricants for their pleasure-
`enhancing properties. Familiar fungi, such as tremella, cordyceps, and shiitake, are cropping up in lubes to help increase blood
`flow, moisture, and even stamina. This makes sense because tremella is known for its hydratingproperties, cordycepsis
`believed to improve endurance, and shiitake has energizingproperties. Ingesting such mushroomsin orderto boostlibido has
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`About Shroomboom
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`SHROOMBOOMis a wellnessand lifestyle brandthat is utilizing the power ofmushrooms to promotethehealth
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`andwell-being of people andthe planet. Our missionis to acceleratethe global transition to a circular economy
`througha focus on mushrooms and other sustainable plant-basedtechnologies as a catalyst.We are currently
`recruiting exceptionaltalent.
`If you are interestedin joining a fast-growing team and making people and the
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`TF fantastic fungi
`
`Aar
`
`Free Shipping on orders over $49! (some exclusions apply)
`
`

`

`Fantastic Fungi » Coffee, Tea & Hot Chocolate
`
`Fantastic Mushroom Tea
`toto toe
`
`Savor the momentwith our limited-edition botanical powder blend
`created in partnership with renowned Luxury tea company,
`TEALEAVES.Each sip is filled with the world's most revered
`mushrooms, deepening your connection to nature while rejuvenating
`your mind, body, and spirit.
`
`ADD TO CART
`
`@) ONE-TIME
`OC) SUBSCRIBE EVERY 4 WEEKS v
`
`Aroma: Warming fragrance,slightly earthy
`
`Palate: Delicate umami meets robust spices
`
`Purpose: Restore mind, body, and spirit
`
`Ingredients: Organic red reishi, organic cordyceps, organic lion's
`mane,organic ginger, organic turmeric, organic cinnamon,
`cardamom, clove, and nutmeg
`Caffeine Free
`
`Net Weight: 30 grams; makes 8-10 servings
`
`S12.99)
`$11.69
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`a,
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`Pay in 4interest-free installmentsfororders over$50.00with
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`shopG@y Learn more
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`WhyIt's Fantastic
`This fantastic foraged mushroom teais a functional way to incorporate the therapeutic propertiesof
`fungi into your wellness routine.* Herbal teas and extractions are among the oldest and most
`traditional ways to consume mushroomsand othernutritious botanicals.
`
`Add a splashof hot water and whisk. Top up with milk or an alternative.
`
`The Perfect Cup of Tea
`Scoop one teaspoon ofbotanical powder.
`
`

`

`
`
`Key Ingredients
`Organic Cordyceps:
`Adaptogenic mushroom that promotesstamina,
`endurance and energy.* Popular amongathletes and
`those who want to maintain an activelifestyle, Cordyceps’
`use dates back to imperial China.* In the wild, these
`orange mushroomsgrowoncaterpillars, but we onlyoffer
`products made with cultivated, vegan Cordyceps.
`
`Sweeten with honeyto taste.
`
`Organic Lion's Mane:
`A tasty nootropic mushroom that supports the brain -
`including memory, focus and nerve health.* Native to
`Europe, Asia and North America, Lion's Maneis a large,
`shaggy white mushroom that somewhat resembles a
`brain (andalion’s mane,of course). In addition to
`cognitive well-being, Lion’s Mane also supports gut and
`immunehealth.*
`
`Oraanic Red Reishi:
`
`

`

`Reis