Under the Paperwork Reduction Act of 1995 no persons are required to respond to a collection of information unless it displays a valid OMB control number.
`PTO Form 2194 (Rev 03/2012)
`
`OMB No. 0651-0054 (Exp 12/31/2020)
`
`Petition To Revive Abandoned Application - Failure To Respond Timely To Office Action
`
`Input Field
`
`SERIAL
`NUMBER
`
`LAW OFFICE
`ASSIGNED
`
`DATE OF
`NOTICE OF
`ABANDONMENT
`
`PETITION
`
`NOTICE OF APPEAL
`OR PETITION TO
`DIRECTOR
`
`The table below presents the data as entered.
`
`Entered
`
`87589356
`
`LAW OFFICE 108
`
`09/03/2019
`
`I am separately filing a notice of appeal directly with the Trademark Trial and Appeal Board or a petition to Director. I
`understand that additional time to file either an appeal or petition to the Director will not be provided. Failure to file an
`appeal may result in my application being abandoned for an incomplete response even if this petition is granted. To file the
`appeal go to the Electronic System for Trademark Trials and Appeals (ESTTA). To file the petition go to the Petition to the
`Director under Trademark Rule 2.146 form.
`
`PETITION
`STATEMENT
`
`Applicant has firsthand knowledge that the failure to respond to the Office Action by the specified deadline was
`unintentional, and requests the USPTO to revive the abandoned application.
`
`RESPONSE TO OFFICE ACTION
`
`MARK SECTION
`
`MARK
`
`https://tmng-al.uspto.gov/resting2/api/img/87589356/large
`
`LITERAL ELEMENT COMPRESSION FORGED
`
`STANDARD
`CHARACTERS
`
`USPTO-
`GENERATED
`IMAGE
`
`YES
`
`YES
`
`MARK STATEMENT The mark consists of standard characters, without claim to any particular font style, size or color.
`
`ARGUMENT(S)
`
`attached as PDFs
`
`EVIDENCE SECTION
`
`        EVIDENCE FILE NAME(S)
`
`       ORIGINAL PDF
`FILE
`
`       CONVERTED
`PDF FILE(S)
`       (4 pages)
`
`       ORIGINAL PDF
`
`evi_7221761114-20191103203828538496_.__SN_87589356__COMPRESSION_FORGED_2_e__1___MID_1201847_.pdf
`
`\\TICRS\EXPORT17\IMAGEOUT17\875\893\87589356\xml16\POA0002.JPG
`
`\\TICRS\EXPORT17\IMAGEOUT17\875\893\87589356\xml16\POA0003.JPG
`
`\\TICRS\EXPORT17\IMAGEOUT17\875\893\87589356\xml16\POA0004.JPG
`
`\\TICRS\EXPORT17\IMAGEOUT17\875\893\87589356\xml16\POA0005.JPG
`
`       
`       
`       
`

`

`FILE
`
`       CONVERTED
`PDF FILE(S)
`       (15 pages)
`
`       ORIGINAL PDF
`FILE
`
`       CONVERTED
`PDF FILE(S)
`       (1 page)
`
`       ORIGINAL PDF
`FILE
`
`       CONVERTED
`PDF FILE(S)
`       (9 pages)
`
`evi_7221761114-20191103203828538496_.__Exhibit_A__AXE_Compression_Forged.pdf
`
`\\TICRS\EXPORT17\IMAGEOUT17\875\893\87589356\xml16\POA0006.JPG
`
`\\TICRS\EXPORT17\IMAGEOUT17\875\893\87589356\xml16\POA0007.JPG
`
`\\TICRS\EXPORT17\IMAGEOUT17\875\893\87589356\xml16\POA0008.JPG
`
`\\TICRS\EXPORT17\IMAGEOUT17\875\893\87589356\xml16\POA0009.JPG
`
`\\TICRS\EXPORT17\IMAGEOUT17\875\893\87589356\xml16\POA0010.JPG
`
`\\TICRS\EXPORT17\IMAGEOUT17\875\893\87589356\xml16\POA0011.JPG
`
`\\TICRS\EXPORT17\IMAGEOUT17\875\893\87589356\xml16\POA0012.JPG
`
`\\TICRS\EXPORT17\IMAGEOUT17\875\893\87589356\xml16\POA0013.JPG
`
`\\TICRS\EXPORT17\IMAGEOUT17\875\893\87589356\xml16\POA0014.JPG
`
`\\TICRS\EXPORT17\IMAGEOUT17\875\893\87589356\xml16\POA0015.JPG
`
`\\TICRS\EXPORT17\IMAGEOUT17\875\893\87589356\xml16\POA0016.JPG
`
`\\TICRS\EXPORT17\IMAGEOUT17\875\893\87589356\xml16\POA0017.JPG
`
`\\TICRS\EXPORT17\IMAGEOUT17\875\893\87589356\xml16\POA0018.JPG
`
`\\TICRS\EXPORT17\IMAGEOUT17\875\893\87589356\xml16\POA0019.JPG
`
`\\TICRS\EXPORT17\IMAGEOUT17\875\893\87589356\xml16\POA0020.JPG
`
`evi_7221761114-20191103203828538496_.__Exhibit_B__87589356_specimen_.pdf
`
`\\TICRS\EXPORT17\IMAGEOUT17\875\893\87589356\xml16\POA0021.JPG
`
`evi_7221761114-20191103203828538496_.__Exhibit_C__Definitons.pdf
`
`\\TICRS\EXPORT17\IMAGEOUT17\875\893\87589356\xml16\POA0022.JPG
`
`\\TICRS\EXPORT17\IMAGEOUT17\875\893\87589356\xml16\POA0023.JPG
`
`\\TICRS\EXPORT17\IMAGEOUT17\875\893\87589356\xml16\POA0024.JPG
`
`\\TICRS\EXPORT17\IMAGEOUT17\875\893\87589356\xml16\POA0025.JPG
`
`\\TICRS\EXPORT17\IMAGEOUT17\875\893\87589356\xml16\POA0026.JPG
`
`\\TICRS\EXPORT17\IMAGEOUT17\875\893\87589356\xml16\POA0027.JPG
`
`\\TICRS\EXPORT17\IMAGEOUT17\875\893\87589356\xml16\POA0028.JPG
`
`\\TICRS\EXPORT17\IMAGEOUT17\875\893\87589356\xml16\POA0029.JPG
`
`\\TICRS\EXPORT17\IMAGEOUT17\875\893\87589356\xml16\POA0030.JPG
`
`DESCRIPTION OF
`EVIDENCE FILE
`
`Arguments and evidence attached as PDFs.
`
`PAYMENT SECTION
`
`TOTAL AMOUNT
`
`TOTAL FEES DUE
`
`100
`
`100
`
`SIGNATURE SECTION
`
`       
`       
`       
`       
`       
`       
`       
`       
`       
`       
`       
`       
`       
`       
`       
`       
`       
`       
`       
`       
`       
`       
`

`

`PETITION
`SIGNATURE
`
`SIGNATORY'S
`NAME
`
`SIGNATORY'S
`POSITION
`
`/Kate Montgomery/
`
`Kate Montgomery
`
`Attorney of record, Arizona bar member
`
`SIGNATORY'S
`PHONE NUMBER
`
`6503906452
`
`DATE SIGNED
`
`11/03/2019
`
`RESPONSE
`SIGNATURE
`
`SIGNATORY'S
`NAME
`
`SIGNATORY'S
`POSITION
`
`/Kate Montgomery/
`
`Kate Montgomery
`
`Attorney of Record, Arizona Bar Member
`
`SIGNATORY'S
`PHONE NUMBER
`
`6503906452
`
`DATE SIGNED
`
`11/03/2019
`
`AUTHORIZED
`SIGNATORY
`
`YES
`
`FILING INFORMATION SECTION
`
`SUBMIT DATE
`
`Sun Nov 03 20:48:19 EST 2019
`
`TEAS STAMP
`
`USPTO/POA-XX.XXX.XX.XXX-2
`0191103204819492842-87589
`356-700dd4b5d8b75ed8f55cc
`7154a3f2a34873888be854680
`5c1669fed7571a2f68-DA-481
`91368-2019110320382853849
`6
`
`Under the Paperwork Reduction Act of 1995 no persons are required to respond to a collection of information unless it displays a valid OMB control number.
`PTO Form 2194 (Rev 03/2012)
`
`OMB No. 0651-0054 (Exp 12/31/2020)
`
`Petition To Revive Abandoned Application - Failure To Respond Timely To Office Action
`To the Commissioner for Trademarks:
`
`Application serial no. 87589356 COMPRESSION FORGED(Standard Characters, see https://tmng-
`al.uspto.gov/resting2/api/img/87589356/large) has been amended as follows:
`
`PETITION
`
`NOTICE OF APPEAL OR PETITION TO DIRECTOR
`I am separately filing a notice of appeal directly with the Trademark Trial and Appeal Board or a petition to Director. I understand that additional
`time to file either an appeal or petition to the Director will not be provided. Failure to file an appeal may result in my application being
`abandoned for an incomplete response even if this petition is granted. To file the appeal go to the Electronic System for Trademark Trials and
`Appeals (ESTTA). To file the petition go to the Petition to the Director under Trademark Rule 2.146 form.
`
`Petition Statement
`Applicant has firsthand knowledge that the failure to respond to the Office Action by the specified deadline was unintentional, and requests the
`USPTO to revive the abandoned application.
`
`

`

`RESPONSE TO OFFICE ACTION
`
`ARGUMENT(S)
`In response to the substantive refusal(s), please note the following:
`
`attached as PDFs
`
`EVIDENCE
`Evidence in the nature of Arguments and evidence attached as PDFs. has been attached.
`Original PDF file:
`evi_7221761114-20191103203828538496_.__SN_87589356__COMPRESSION_FORGED_2_e__1___MID_1201847_.pdf
`Converted PDF file(s) ( 4 pages)
`Evidence-1
`Evidence-2
`Evidence-3
`Evidence-4
`Original PDF file:
`evi_7221761114-20191103203828538496_.__Exhibit_A__AXE_Compression_Forged.pdf
`Converted PDF file(s) ( 15 pages)
`Evidence-1
`Evidence-2
`Evidence-3
`Evidence-4
`Evidence-5
`Evidence-6
`Evidence-7
`Evidence-8
`Evidence-9
`Evidence-10
`Evidence-11
`Evidence-12
`Evidence-13
`Evidence-14
`Evidence-15
`Original PDF file:
`evi_7221761114-20191103203828538496_.__Exhibit_B__87589356_specimen_.pdf
`Converted PDF file(s) ( 1 page)
`Evidence-1
`Original PDF file:
`evi_7221761114-20191103203828538496_.__Exhibit_C__Definitons.pdf
`Converted PDF file(s) ( 9 pages)
`Evidence-1
`Evidence-2
`Evidence-3
`Evidence-4
`Evidence-5
`Evidence-6
`Evidence-7
`Evidence-8
`Evidence-9
`
`FEE(S)
`Fee(s) in the amount of $100 is being submitted.
`
`SIGNATURE(S)
`
`Signature: /Kate Montgomery/      Date: 11/03/2019
`Signatory's Name: Kate Montgomery
`Signatory's Position: Attorney of record, Arizona bar member
`
`

`

`Signatory's Phone Number: 6503906452
`
`Response Signature
`Signature: /Kate Montgomery/     Date: 11/03/2019
`Signatory's Name: Kate Montgomery
`Signatory's Position: Attorney of Record, Arizona Bar Member
`
`Signatory's Phone Number: 6503906452
`
`The signatory has confirmed that he/she is a U.S.-licensed attorney who is an active member in good standing of the bar of the highest court of a
`U.S. state (including the District of Columbia and any U.S. Commonwealth or territory); and he/she is currently the owner's/holder's attorney or
`an associate thereof; and to the best of his/her knowledge, if prior to his/her appointment another U.S.-licensed attorney not currently associated
`with his/her company/firm previously represented the owner/holder in this matter: the owner/holder has revoked their power of attorney by a
`signed revocation or substitute power of attorney with the USPTO; the USPTO has granted that attorney's withdrawal request; the owner/holder
`has filed a power of attorney appointing him/her in this matter; or the owner's/holder's appointed U.S.-licensed attorney has filed a power of
`attorney appointing him/her as an associate attorney in this matter.
`
`RAM Sale Number: 87589356
`RAM Accounting Date: 11/04/2019
`
`Serial Number: 87589356
`Internet Transmission Date: Sun Nov 03 20:48:19 EST 2019
`TEAS Stamp: USPTO/POA-XX.XXX.XX.XXX-2019110320481949
`2842-87589356-700dd4b5d8b75ed8f55cc7154a
`3f2a34873888be8546805c1669fed7571a2f68-D
`A-48191368-20191103203828538496
`
`        
`        
` 
`

`

`COMPRESSION FORGED 7 US. Serial No. 87589356
`
`Applicant’s Response to Office Action
`
`Trademark Act Section 2(e)(1) - 15 U.S.(‘,. § 1052(e)(1)
`
`Applicant (Serial No. 87589356) responds to the Febiuary 3, 2019 Office Action refusing
`
`registration under Trademark Act Section 2(e)(1) on the grounds that Applicant’s mark, when
`
`used on or in connection with the goods of the Applicant is merely descriptive of them.
`
`Applicant disagrees with this conclusion and in further support of its original Application,
`
`respectfully submits the following response, requesting that the Examining Attorney reconsider
`
`the refusal of the Application.
`
`1.
`
`Applicant’s Mark
`
`Applicant seeks protection for the standard character mark containing the literal elements
`COMPRESSION FORGED
`
`This Application fits into International Class 012 for “Land vehicle parts, namely,
`wheels.”
`
`11.
`
`Petition to Revive Applicant’s Abandoned Application Due to an Unintentional
`
`Delay in responding to Examining Attorney’s Office Action.
`
`Pursuant to 37 CPR. § 2.66, Applicant requests that the Office revive the 87589356
`
`Application after it issued a notice of Abandonment on September 3, 2019. The delay in filing
`
`the response before the filing was due was unintentional. The necessary fee along with a
`
`response to Examining Attorney’s Office Action is attached.
`
`III.
`
`Explanation of the Test for Determining Whether a Mark is Merely Descriptive
`
`A mark is not registrable on the Principal Register if it consists ofa mark that is “merely
`
`descriptive” of the identified goods or seivices. 15 U.S.C. § 1052(e)(1). Pertinently, “the word
`
`“merely” .
`
`.
`
`. means that if the mark clearly does not tell the potential customer only what the
`
`goods are,
`
`their function, characteristics, use, or ingredients,
`
`then the mark is not “merely
`
`descriptive.”l A mark is merely descriptive of goods or services “if it immediately describes an
`
`ingredient, quality, characteristic or feature thereof or if it directly conveys infonnation regarding
`.
`.
`.
`.
`,,,
`the nature, function, purpose or use of the goods or servrces.
`‘ Moreover, the mark must convey
`
`1 J. Thomas McCarthy, McCarthy on Trademarks and Unfair Competition § 11:51 at 1114.6-14.7 (4th ed. 2007); See
`also In re Quilt-Print Copy Shops, Inc. 616 F.2d 523 11.7, 205 USPQ 505 (C,C.P.A. 1980).
`2 In re Pennzoi] Products. Co, 20 USPQ2d 1753, 1755 (TTAB 1991); See Towers v. Advem Sofnvm‘e, 1116., 913 F.2d
`942, 16 USPQ2d1039(Fed.Cir, 1990),
`
`

`

`COMPRESSION FORGED i U.S. Serial No. 87589356
`
`this information with a “degree of particularity.”3 The modifiers “immediately” and “directly”
`
`characterize any finding of a merely descriptive mark.
`
`The mark must be considered in its entirety.4 “Descriptiveness of a mark is not
`
`considered in the abstract. Rather, it is considered in relation to the particular goods for which
`
`registration is sought, the context in which it is being used, and the possible significance that the
`
`term would have to the average purchaser of the goods because of the manner of its use or
`”5
`intended use. A determination that a mark is merely descriptive must be based on substantial
`
`evidence. Id. Any doubt as to a mark being “merely descriptive” must be resolved in Applicant’s
`favor.6
`
`IV.
`
`Examining Attorney Has Not Made a Prime Facie Showing that Applicant’s Mark
`
`is Merely Descriptive.
`
`“The burden is on the USPTO to make a prima facie showing that the mark” is merely
`
`descriptive.7 If doubt exists or inadequate evidence is submitted to sustain a merely descriptive
`
`refissal, the Board is comfortable in the “knowledge that a competitor of applicant can come forth
`
`and initiate an opposition proceeding in which a more complete record can be established.”8
`
`A. Applicant’s Mark Does Not Convey the Meaning Asserted by Examining
`
`Attorney with Particularity.
`
`In order to be merely descriptive, a mark must convey descriptive information with a
`
`“degree of particularity.” A mark is not rendered descriptive because “consumers could guess
`
`what the product [or service] is from consideration of the mark alone.”10 If consumers must
`
`employ a “multistage reasoning” process to understand a meaning of the mark, then “the mark
`
`does not describe the product’s features, but suggests them.”11
`
`Examining Attorney asserts that Applicant’s mark “refers to a means of manufacturing
`
`parts for cars, in this case wheels.” To support this assertion, Examining Attorney has attached
`
`numerous screenshots of websites which show online listings for wheels using the phrase
`
`“compression wheels.” Applicant offers wheels under the COMPRESSION FORGED mark by
`
`3 Plus Products v. Medical Modalities Associates, Inc, 211 USPQ 1 199 (TTAB 1981).
`4 In re IP Carrier Consulting Group, 84 USPQ2d 1028 (TTAB 2007).
`5 In re Bayer Alctiengesellschaft, 488 F.3d 960, 963-64, 82 USPQ2d 1828, 1831 (Fed. Cir. 2007) (emphasis added).
`6 In re Merrill Lynch, Pierce, Fenner, and Smith, Inc., 828 F.2d 1567, 1571, 4 USPQ2d 1141, 1144 (Fed. Cir. 1987);
`In re Remacle, 66 USPQ2d 1222 (TTAB 2002); In re Gourmet Bakers, Inc, 173 USPQ 565 (TTAB 1972).
`7 In re Box Solutions Corp, 79 USPQ2d 1953, 1955 (TTAB 2006).
`3 In re The Stroh Brewery Co., 34 USPQ2d 1796, 1797 (TTAB 1994).
`9 Plus Products v. Medical Modalities Associates, Inc, 211 USPQ 1 199, 1204-05 (TTAB 1981).
`1° In re American Greetings Corp, 226 USPQ 365 (TTAB 1985).
`I] Nautilus Group, Inc. v. Icon Health & Fitness, Inc, 372 F.3d 1330, 1340, 71 USPQ2d 1173, 1181 (Fed. Cir.
`2004).
`
`

`

`COMPRESSION FORGED 7 US. Serial No. 87589356
`
`using the brands “Axe" “Axe Wheels" and “Axe Designs.” (See Exhibit A) Every listing in
`
`Examining Attorney’s attached evidence which includes
`
`the wording COMPRESSION
`
`FORGED is also accompanied by the brand AXE. The specimen Applicant submitted in its
`
`Statement of Use in March 31, 2018 shows Applicant’s AXE logo along with Applicant’s mark.
`
`(See Exhibit B) The evidence on record shows Applicant as the only entity using the mark
`COMPRESSION FORGED in connection with wheels and does not establish the mark as a
`
`common way to describe a method of manufacturing wheels. Therefore, Examining Attorney has
`
`not made a prima facie showing that Applicant’s mark is merely descriptive of its goods as all of
`
`the cited evidence is of Applicant’s own products.
`
`V.
`
`Applicant’s Mark Should be Permitted to Register Because It is a Suggestive Mark
`
`A mark that does not immediately or directly convey information about the goods or
`
`services is considered a suggestive mark, and is registrable on the Principal Register. “Thus, a
`
`suggestive te1n1 differs from a descriptive term, which immediately tells something about the
`
`goods or seivices.” TMEP § 1209.01(a). Unlike a descriptive mark, a mark “is suggestive if it
`
`requires imagination, thought, and perception to reach a conclusion as to the nature of the goods”
`or services.12
`
`
`A. Su
`estive marks ma
`ossess a descri
`tive connotation.
`
`Significantly, registrable suggestive marks may even possess a “descriptive connotation”
`
`that conveys an impression of the goods. See The Coca-Cola Co. v. Seven-[ha (70., 497 F.2d
`
`1351, 1354, 182 USPQ 207, 209 (C.C.P.A. 1974) (“THE UNCOLA” for soft drinks is neither
`
`merely descriptive nor generic). In fact, “often the best trademarks are highly suggestive, and it
`
`is well settled that a valid trademark may be highly suggestive.” Minnesota Mining and Mfg Co.
`
`v. Johnson and Johnson, 172 USPQ 491, 492 (C.C.P.A. 1972).
`
`Applicant’s mark is at most suggestive of its goods. Applicant’s mark does not directly
`
`describe features or characteristics of its goods that would be immediately obvious to consumers.
`
`According to Applicant’s website, wheels under the COMPRESSION FORGED mark are made
`
`with a process that makes them lighter and stronger at the same time. (See Exhibit A) These
`
`features of Applicant’s goods would not be immediately apparent
`
`to consumers upon
`
`encountering the mark COMPRESSION FORGED. Rather, consumers would have to guess that
`
`Applicant's wheels are made to be lighter and stronger as there is nothing that signals the features
`
`of Applicant’s goods from the mark. Therefore, Applicant’s mark is at most suggestive of its
`
`goods.
`
`12 Abercrombie & Fitch Co. v. Hunting World, Inc, 537 F.2d 4, 11, 189 USPQ 769 (2d Cir. 1976); See In re
`rl/[oyer—Beafon Corp, 223 USPQ 1347. 1348 (TTAB 1984);
`
`

`

`COMPRESSION FORGED 7 US. Serial No. 87589356
`
`B. Applicant’s Mark is not directly descriptive.
`
`Compound definitions assembled by exhibiting the definitions of individual words are
`
`often inadequate to sustain a merely descriptive refusal. For instance in the case In re The Noble
`
`Ca.
`
`the Board held NOBURST for liquid antifreeze and rust inhibitor for hot-water-heating
`
`systems suggests a desired result of using the product rather than immediately informing the
`
`purchasing public of a characteristic. feature, function. or attribute.13 Also in the case In re
`
`X-Calibur Construcfion (i'hemisfry Inc, the Board found the Examining Attorney has not made a
`
`prima facie case on why CASTFLOOR is merely descriptive of “epoxy flooring.”14 The
`
`examining attorney in that case asserted that applicant's materials are "cast" or poured as a liquid.
`
`into a defined area, where they harden to create a "floor." The Board obseived. however. that the
`
`presented definition of ”cast” calls for "pouring molten material
`
`into a mold.” Nothing in
`
`applicant's description of its goods refers to use ofa mold. And the use of troweling to shape the
`
`floor appears to be inconsistent with a casting process. Thus. there was insufficient evidence to
`
`show that consumers would find the mark to be merely descriptive.
`
`Applicant‘s case is similar to that of In re X-Ca/ibur, as the combination of definitions of
`
`“compression” and “forged” are insufficient to find direct descriptiveness in the way “cast” and
`
`“floor” was insufficient. Additionally, the technique used to make the wheels is industry known
`
`as ‘Flow Forming.” The term ‘Compression Forged” was invented by Applicant and is solely
`
`used by Applicant as a source-indicator, as supported by the evidence attached by the Examining
`
`Attorney being instances of Applicant’s goods.
`
`VI.
`
`Conclusion
`
`Applicant’s mark is not merely descriptive of Applicant’s business. For all the reasons set
`
`forth above. a descriptiveness refusal was inappropriate. Examining Attorney should approve
`
`Applicant’s mark to proceed to publication in the Oflicfal Ga:erre.
`
`Lastly. if the above arguments are rejected, Applicant argues acquired distinctiveness in
`
`the alternative. Based on Applicant’s use of the mark. as supported by the Examining Attorney’s
`
`citations to use in the marketplace and use in commerce since September 14, 2017. Applicant’s
`
`mark if merely descriptive. should still be registrable on the Principal Register.
`
`15 225 USPQ 749 (TTAB 1985).
`14 Serial No, 86072819, (TTAB 20l5),
`
`

`

`DEFiNED BY DESIGN g WHEEL coLLECYioN ~ - WHEEL COLLECTION «
`
`GALLERV
`
`CoNncT U5
`
`DismiBUYoRs
`
`soCiAL
`
`SHOP USA
`
`Ausu o g S Q
`
`DEFINED BY DESIGN
`
`AXE WHEELS
`
`“Founded in 1990 in London England. with the vision to design and create some of the
`worLd's finest wheels"
`
`
`
`Atthough Axe wheels started itsjourney in 1990 the expertise and visionary outtook began long before, dealing with such brands as AMG,
`BRABUS HARTGE, TECHART & ALPINA to name a few gave us an unprecedented View into what was becoming the wheel industry as we know it
`today. With this phiiosophy it did not take tong forAxe wheels to be one of the ieading brands in Europe
`
`

`

`DEFINED av DESIGN g WHEEL COLLECTiON v - WHEEL COLLECTION v
`
`GALLERV
`
`CONTACT Us
`
`DISTRiEUTDRS
`
`SOCIAL
`
`SHOP USA
`
`m"
`
`
`
`Although Axe wheels started itsjourney in 1990 the expertise and visionary outlook began long before dealing with such brands as AMG.
`BRABUS. HARTGE, TECHART & ALPINA to name a few gave us an unprecedented view into what was becoming the wheel industry as we know it
`today. With this philosophy it did not take long for Axe wheels to be one of the leading brands in Europe
`
`
`
`With the obsession of being the best. many trips around the world took place and of course one of these trips lead us to the Sema show in Las
`Vegas. While in awe of all the varied designs and colours we understood it was not the time for Axe \X/heels to be introduced into this market
`years on and more visits to the USA we started to see an influx of European styled vehicles and from this point on we knew now was the time to
`bring our style and quality to the American marketln 2012 Axe \X/heels USA was launched and once again It did not take long for Axe Wheels to
`establish itself as the brand to watch. Over the past few years we have acknowledged certain markets and trends and have become the go-to
`wheel brand.
`
`

`

`DEFiNED av DESIGN g WHEEL coLLEcrIoN v - WHEEL COLLECTION v
`
`OALLERV
`
`coNrAc'i' US
`
`DISYRiEUTORS
`
`SOCIAL
`
`SHOP USA
`
`TUV
`mm. o g Q Q
`
`
`
`Through our friendships with our customers and continued listening to their needs we quickly learned Axe Wheels needed a “Truck
`line'However through research introducing a Truck line was going to be no easy task! We needed to be different and stand out as we always
`have so over the past 2 years and many many visits and conversations with our designers and factory we founded ‘COMPRESSiON FORGED‘
`which we launched at the Sema show Las Vegas in 2017
`
`
`
`

`

`DEFiNED EV DESIGN g WHEELCOLLECTION V - WHEEL COLLECTION v
`
`GALLERY
`
`CONTACT Us
`
`DISTRiBuToRs
`
`SOCIAL
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`SHOP USA
`
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`.
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`'
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`
`The response to “COMPRESSION FORGED‘ has been overwhelming not only did we design a Stunning tine up we once again showed the
`industry why we are the teaders. with the ”WORLDS FiRST’ patented truck centre cap. to our super bright finish that requires NO hand potishing!
`With all this success we stitl ‘LOVE‘ what we do and ptan to continue pushing the boundaries in design and quality...
`Keep watching!!!
`Yours Sincerety
`Axe Wheels
`
`
`
`SEEKVERIFIED
`A-(i-
` “iv AusmiAAmoMonvE «man
`
`
`
`"Due to increasing demand from countries operating under a TUVapproval system, we took the necessary steps to achieve the TUV Approval
`across our Manufacturing processes and Quality Management systemsTUV is a European auditing and certification body that ensures wheels
`manufactured for sale in certain European Countries (primarity Germany. Switzertand and Austria) meet Internationat Regulations (ECE). EC
`(European Community) directives. and German Motor Traific Agency (KBA) road traffic Legislation This standard will be met across some of our
`Compression Forged desrgns and also Monoblock Cast altoy wheels
`
`Our aim is to always tead from the front in regard to design. quality and innovation. this ethos will be carried forward into the designs supplied
`with TUV accreditation. \X/ilh concise planning and execution the landscape of available designs currently supplied with TUV certification witl be
`transformed by our alloy wheel ranges.
`
`cF1 Exea EXJO Exzo EXIB csLITE
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`AX1 AXZ CF1 EXSS EXGB EXZO ZXA
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`

`

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`DEFINED av DESIGN = WHEEL COLLECTION v - WHEEL :wLLacTIoM v
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`GALLERY
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`CONTACT US
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`$400.00 - S455.00[ea)
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`3510.00 - $520000 [ea]
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`$595.00 - $695.00“)
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`$650.00 - $825.00m,
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`$200.00 - 33100091,:
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`$200.00 - SEDO‘DO/eax
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`$200.00 - $330.00(ee)
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`$225.00 - $235.00 (gm
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`$260.00 - $270.00“;
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`$400.00 - 3455.00.99‘
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`AXE WHEELS AND RIMS REVIEWS
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