Under the Paperwork Reduction Act of 1995 no persons are required to respond to a collection of information unless it displays a valid OMB control number.
`PTO Form 1960 (Rev 10/2011)
`
`OMB No. 0651-0050 (Exp 07/31/2017)
`
`Request for Reconsideration after Final Action
`
`The table below presents the data as entered.
`
`Input Field
`
`Entered
`
`SERIAL NUMBER
`
`86815797
`
`LAW OFFICE ASSIGNED
`
`LAW OFFICE 105
`
`MARK SECTION
`
`MARK
`
`LITERAL ELEMENT
`
`STANDARD CHARACTERS
`
`USPTO-GENERATED IMAGE
`
`MARK STATEMENT
`
`ARGUMENT(S)
`
`https://tmng-al.uspto.gov/resting2/api/img/86815797/large
`
`JYM
`
`YES
`
`YES
`
`The mark consists of standard characters, without claim to any particular font style, size or
`color.
`
`Please see the actual argument text attached within the Evidence section.
`
`EVIDENCE SECTION
`
`        EVIDENCE FILE NAME(S)
`
`       ORIGINAL PDF FILE
`
`       CONVERTED PDF FILE(S)
`       (11 pages)
`
`       ORIGINAL PDF FILE
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`       CONVERTED PDF FILE(S)
`       (33 pages)
`
`evi_66193100150-20161205172404409342_._Argument_for_Request_for_Reconsideration_-
`_JYM.pdf
`
`\\TICRS\EXPORT17\IMAGEOUT17\868\157\86815797\xml2\RFR0002.JPG
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`\\TICRS\EXPORT17\IMAGEOUT17\868\157\86815797\xml2\RFR0003.JPG
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`\\TICRS\EXPORT17\IMAGEOUT17\868\157\86815797\xml2\RFR0004.JPG
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`\\TICRS\EXPORT17\IMAGEOUT17\868\157\86815797\xml2\RFR0005.JPG
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`\\TICRS\EXPORT17\IMAGEOUT17\868\157\86815797\xml2\RFR0006.JPG
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`\\TICRS\EXPORT17\IMAGEOUT17\868\157\86815797\xml2\RFR0007.JPG
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`\\TICRS\EXPORT17\IMAGEOUT17\868\157\86815797\xml2\RFR0008.JPG
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`\\TICRS\EXPORT17\IMAGEOUT17\868\157\86815797\xml2\RFR0009.JPG
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`\\TICRS\EXPORT17\IMAGEOUT17\868\157\86815797\xml2\RFR0010.JPG
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`\\TICRS\EXPORT17\IMAGEOUT17\868\157\86815797\xml2\RFR0011.JPG
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`\\TICRS\EXPORT17\IMAGEOUT17\868\157\86815797\xml2\RFR0012.JPG
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`evi_66193100150-20161205172404409342_._Exhibit_A_-_table_analysis.pdf
`
`\\TICRS\EXPORT17\IMAGEOUT17\868\157\86815797\xml2\RFR0013.JPG
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`\\TICRS\EXPORT17\IMAGEOUT17\868\157\86815797\xml2\RFR0014.JPG
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`\\TICRS\EXPORT17\IMAGEOUT17\868\157\86815797\xml2\RFR0015.JPG
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`\\TICRS\EXPORT17\IMAGEOUT17\868\157\86815797\xml2\RFR0016.JPG
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`\\TICRS\EXPORT17\IMAGEOUT17\868\157\86815797\xml2\RFR0017.JPG
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`\\TICRS\EXPORT17\IMAGEOUT17\868\157\86815797\xml2\RFR0018.JPG
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`\\TICRS\EXPORT17\IMAGEOUT17\868\157\86815797\xml2\RFR0019.JPG
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`\\TICRS\EXPORT17\IMAGEOUT17\868\157\86815797\xml2\RFR0020.JPG
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`\\TICRS\EXPORT17\IMAGEOUT17\868\157\86815797\xml2\RFR0021.JPG
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`\\TICRS\EXPORT17\IMAGEOUT17\868\157\86815797\xml2\RFR0022.JPG
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`\\TICRS\EXPORT17\IMAGEOUT17\868\157\86815797\xml2\RFR0023.JPG
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`\\TICRS\EXPORT17\IMAGEOUT17\868\157\86815797\xml2\RFR0024.JPG
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`\\TICRS\EXPORT17\IMAGEOUT17\868\157\86815797\xml2\RFR0025.JPG
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`\\TICRS\EXPORT17\IMAGEOUT17\868\157\86815797\xml2\RFR0026.JPG
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`\\TICRS\EXPORT17\IMAGEOUT17\868\157\86815797\xml2\RFR0027.JPG
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`\\TICRS\EXPORT17\IMAGEOUT17\868\157\86815797\xml2\RFR0028.JPG
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`\\TICRS\EXPORT17\IMAGEOUT17\868\157\86815797\xml2\RFR0029.JPG
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`\\TICRS\EXPORT17\IMAGEOUT17\868\157\86815797\xml2\RFR0030.JPG
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`\\TICRS\EXPORT17\IMAGEOUT17\868\157\86815797\xml2\RFR0031.JPG
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`\\TICRS\EXPORT17\IMAGEOUT17\868\157\86815797\xml2\RFR0032.JPG
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`\\TICRS\EXPORT17\IMAGEOUT17\868\157\86815797\xml2\RFR0033.JPG
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`\\TICRS\EXPORT17\IMAGEOUT17\868\157\86815797\xml2\RFR0034.JPG
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`\\TICRS\EXPORT17\IMAGEOUT17\868\157\86815797\xml2\RFR0035.JPG
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`\\TICRS\EXPORT17\IMAGEOUT17\868\157\86815797\xml2\RFR0036.JPG
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`\\TICRS\EXPORT17\IMAGEOUT17\868\157\86815797\xml2\RFR0037.JPG
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`\\TICRS\EXPORT17\IMAGEOUT17\868\157\86815797\xml2\RFR0038.JPG
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`\\TICRS\EXPORT17\IMAGEOUT17\868\157\86815797\xml2\RFR0039.JPG
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`\\TICRS\EXPORT17\IMAGEOUT17\868\157\86815797\xml2\RFR0040.JPG
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`\\TICRS\EXPORT17\IMAGEOUT17\868\157\86815797\xml2\RFR0041.JPG
`
`\\TICRS\EXPORT17\IMAGEOUT17\868\157\86815797\xml2\RFR0042.JPG
`
`\\TICRS\EXPORT17\IMAGEOUT17\868\157\86815797\xml2\RFR0043.JPG
`
`\\TICRS\EXPORT17\IMAGEOUT17\868\157\86815797\xml2\RFR0044.JPG
`
`\\TICRS\EXPORT17\IMAGEOUT17\868\157\86815797\xml2\RFR0045.JPG
`
`       ORIGINAL PDF FILE
`
`       CONVERTED PDF FILE(S)
`       (4 pages)
`
`evi_66193100150-20161205172404409342_._Exhibit_B_-_Stoppani_social_media_users.pdf
`
`\\TICRS\EXPORT17\IMAGEOUT17\868\157\86815797\xml2\RFR0046.JPG
`
`\\TICRS\EXPORT17\IMAGEOUT17\868\157\86815797\xml2\RFR0047.JPG
`
`\\TICRS\EXPORT17\IMAGEOUT17\868\157\86815797\xml2\RFR0048.JPG
`
`\\TICRS\EXPORT17\IMAGEOUT17\868\157\86815797\xml2\RFR0049.JPG
`
`       ORIGINAL PDF FILE
`
`evi_66193100150-20161205172404409342_._Exhibit_C_-_Stoppani_reviews.pdf
`
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`       CONVERTED PDF FILE(S)
`       (6 pages)
`
`       ORIGINAL PDF FILE
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`       CONVERTED PDF FILE(S)
`       (14 pages)
`
`       ORIGINAL PDF FILE
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`       CONVERTED PDF FILE(S)
`       (1 page)
`
`       ORIGINAL PDF FILE
`
`       CONVERTED PDF FILE(S)
`       (7 pages)
`
`\\TICRS\EXPORT17\IMAGEOUT17\868\157\86815797\xml2\RFR0050.JPG
`
`\\TICRS\EXPORT17\IMAGEOUT17\868\157\86815797\xml2\RFR0051.JPG
`
`\\TICRS\EXPORT17\IMAGEOUT17\868\157\86815797\xml2\RFR0052.JPG
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`\\TICRS\EXPORT17\IMAGEOUT17\868\157\86815797\xml2\RFR0053.JPG
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`\\TICRS\EXPORT17\IMAGEOUT17\868\157\86815797\xml2\RFR0054.JPG
`
`\\TICRS\EXPORT17\IMAGEOUT17\868\157\86815797\xml2\RFR0055.JPG
`
`evi_66193100150-20161205172404409342_._Exhibit_D_-
`_product_information_and_marketing.pdf
`
`\\TICRS\EXPORT17\IMAGEOUT17\868\157\86815797\xml2\RFR0056.JPG
`
`\\TICRS\EXPORT17\IMAGEOUT17\868\157\86815797\xml2\RFR0057.JPG
`
`\\TICRS\EXPORT17\IMAGEOUT17\868\157\86815797\xml2\RFR0058.JPG
`
`\\TICRS\EXPORT17\IMAGEOUT17\868\157\86815797\xml2\RFR0059.JPG
`
`\\TICRS\EXPORT17\IMAGEOUT17\868\157\86815797\xml2\RFR0060.JPG
`
`\\TICRS\EXPORT17\IMAGEOUT17\868\157\86815797\xml2\RFR0061.JPG
`
`\\TICRS\EXPORT17\IMAGEOUT17\868\157\86815797\xml2\RFR0062.JPG
`
`\\TICRS\EXPORT17\IMAGEOUT17\868\157\86815797\xml2\RFR0063.JPG
`
`\\TICRS\EXPORT17\IMAGEOUT17\868\157\86815797\xml2\RFR0064.JPG
`
`\\TICRS\EXPORT17\IMAGEOUT17\868\157\86815797\xml2\RFR0065.JPG
`
`\\TICRS\EXPORT17\IMAGEOUT17\868\157\86815797\xml2\RFR0066.JPG
`
`\\TICRS\EXPORT17\IMAGEOUT17\868\157\86815797\xml2\RFR0067.JPG
`
`\\TICRS\EXPORT17\IMAGEOUT17\868\157\86815797\xml2\RFR0068.JPG
`
`\\TICRS\EXPORT17\IMAGEOUT17\868\157\86815797\xml2\RFR0069.JPG
`
`evi_66193100150-20161205172404409342_._Exhibit_E_-_Similar_Web_JYM__traffic_.pdf
`
`\\TICRS\EXPORT17\IMAGEOUT17\868\157\86815797\xml2\RFR0070.JPG
`
`evi_66193100150-20161205172404409342_._Exhibit_F_-_website_metrics.pdf
`
`\\TICRS\EXPORT17\IMAGEOUT17\868\157\86815797\xml2\RFR0071.JPG
`
`\\TICRS\EXPORT17\IMAGEOUT17\868\157\86815797\xml2\RFR0072.JPG
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`\\TICRS\EXPORT17\IMAGEOUT17\868\157\86815797\xml2\RFR0073.JPG
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`\\TICRS\EXPORT17\IMAGEOUT17\868\157\86815797\xml2\RFR0074.JPG
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`\\TICRS\EXPORT17\IMAGEOUT17\868\157\86815797\xml2\RFR0075.JPG
`
`\\TICRS\EXPORT17\IMAGEOUT17\868\157\86815797\xml2\RFR0076.JPG
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`\\TICRS\EXPORT17\IMAGEOUT17\868\157\86815797\xml2\RFR0077.JPG
`
`DESCRIPTION OF EVIDENCE FILE
`
`ADDITIONAL STATEMENTS SECTION
`
`the response argument, an analysis table, Whois address pages, website About and related
`pages, pages from Applicant's social media, user comments, distributor website pages,
`marketing materials, and website usage charts
`
`       
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`

`

`SECTION 2(f) Claim of Acquired Distinctiveness,
`BASED ON EVIDENCE
`
`The mark has become distinctive of the goods/services, as demonstrated by the attached
`evidence.
`
`        2(f) EVIDENCE FILE NAME(S)
`
`       ORIGINAL PDF FILE
`
`       CONVERTED PDF FILE(S)
`       (4 pages)
`
`       ORIGINAL PDF FILE
`
`       CONVERTED PDF FILE(S)
`       (1 page)
`
`       ORIGINAL PDF FILE
`
`       CONVERTED PDF FILE(S)
`       (23 pages)
`
`e2f-66193100150-172404409_._Section_2_f__Declaration_of_Jim_Stoppani.pdf
`
`\\TICRS\EXPORT17\IMAGEOUT17\868\157\86815797\xml2\RFR0078.JPG
`
`\\TICRS\EXPORT17\IMAGEOUT17\868\157\86815797\xml2\RFR0079.JPG
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`\\TICRS\EXPORT17\IMAGEOUT17\868\157\86815797\xml2\RFR0080.JPG
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`\\TICRS\EXPORT17\IMAGEOUT17\868\157\86815797\xml2\RFR0081.JPG
`
`e2f-66193100150-172404409_._Exhibit_1_-_Jym_Label.pdf
`
`\\TICRS\EXPORT17\IMAGEOUT17\868\157\86815797\xml2\RFR0082.JPG
`
`e2f-66193100150-172404409_._Exhibit_2_-
`_JYM_use_on_JSS_website_and_social_media.pdf
`
`\\TICRS\EXPORT17\IMAGEOUT17\868\157\86815797\xml2\RFR0083.JPG
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`\\TICRS\EXPORT17\IMAGEOUT17\868\157\86815797\xml2\RFR0084.JPG
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`\\TICRS\EXPORT17\IMAGEOUT17\868\157\86815797\xml2\RFR0085.JPG
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`\\TICRS\EXPORT17\IMAGEOUT17\868\157\86815797\xml2\RFR0086.JPG
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`\\TICRS\EXPORT17\IMAGEOUT17\868\157\86815797\xml2\RFR0087.JPG
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`\\TICRS\EXPORT17\IMAGEOUT17\868\157\86815797\xml2\RFR0088.JPG
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`\\TICRS\EXPORT17\IMAGEOUT17\868\157\86815797\xml2\RFR0089.JPG
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`\\TICRS\EXPORT17\IMAGEOUT17\868\157\86815797\xml2\RFR0090.JPG
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`\\TICRS\EXPORT17\IMAGEOUT17\868\157\86815797\xml2\RFR0091.JPG
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`\\TICRS\EXPORT17\IMAGEOUT17\868\157\86815797\xml2\RFR0092.JPG
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`\\TICRS\EXPORT17\IMAGEOUT17\868\157\86815797\xml2\RFR0093.JPG
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`\\TICRS\EXPORT17\IMAGEOUT17\868\157\86815797\xml2\RFR0094.JPG
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`\\TICRS\EXPORT17\IMAGEOUT17\868\157\86815797\xml2\RFR0095.JPG
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`\\TICRS\EXPORT17\IMAGEOUT17\868\157\86815797\xml2\RFR0096.JPG
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`\\TICRS\EXPORT17\IMAGEOUT17\868\157\86815797\xml2\RFR0097.JPG
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`\\TICRS\EXPORT17\IMAGEOUT17\868\157\86815797\xml2\RFR0098.JPG
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`\\TICRS\EXPORT17\IMAGEOUT17\868\157\86815797\xml2\RFR0099.JPG
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`\\TICRS\EXPORT17\IMAGEOUT17\868\157\86815797\xml2\RFR0100.JPG
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`\\TICRS\EXPORT17\IMAGEOUT17\868\157\86815797\xml2\RFR0101.JPG
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`\\TICRS\EXPORT17\IMAGEOUT17\868\157\86815797\xml2\RFR0102.JPG
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`\\TICRS\EXPORT17\IMAGEOUT17\868\157\86815797\xml2\RFR0103.JPG
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`\\TICRS\EXPORT17\IMAGEOUT17\868\157\86815797\xml2\RFR0104.JPG
`
`\\TICRS\EXPORT17\IMAGEOUT17\868\157\86815797\xml2\RFR0105.JPG
`
`       ORIGINAL PDF FILE
`
`e2f-66193100150-172404409_._Exhibit_3_-_JSS_website.pdf
`
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`       CONVERTED PDF FILE(S)
`       (4 pages)
`
`       ORIGINAL PDF FILE
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`       CONVERTED PDF FILE(S)
`       (1 page)
`
`       ORIGINAL PDF FILE
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`       CONVERTED PDF FILE(S)
`       (32 pages)
`
`\\TICRS\EXPORT17\IMAGEOUT17\868\157\86815797\xml2\RFR0106.JPG
`
`\\TICRS\EXPORT17\IMAGEOUT17\868\157\86815797\xml2\RFR0107.JPG
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`\\TICRS\EXPORT17\IMAGEOUT17\868\157\86815797\xml2\RFR0108.JPG
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`\\TICRS\EXPORT17\IMAGEOUT17\868\157\86815797\xml2\RFR0109.JPG
`
`e2f-66193100150-172404409_._Exhibit_4_-_Stoppani_website.pdf
`
`\\TICRS\EXPORT17\IMAGEOUT17\868\157\86815797\xml2\RFR0110.JPG
`
`e2f-66193100150-172404409_._Exhibit_5_-_JYM_in_social_media.pdf
`
`\\TICRS\EXPORT17\IMAGEOUT17\868\157\86815797\xml2\RFR0111.JPG
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`\\TICRS\EXPORT17\IMAGEOUT17\868\157\86815797\xml2\RFR0112.JPG
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`\\TICRS\EXPORT17\IMAGEOUT17\868\157\86815797\xml2\RFR0113.JPG
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`\\TICRS\EXPORT17\IMAGEOUT17\868\157\86815797\xml2\RFR0114.JPG
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`\\TICRS\EXPORT17\IMAGEOUT17\868\157\86815797\xml2\RFR0115.JPG
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`\\TICRS\EXPORT17\IMAGEOUT17\868\157\86815797\xml2\RFR0116.JPG
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`\\TICRS\EXPORT17\IMAGEOUT17\868\157\86815797\xml2\RFR0117.JPG
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`\\TICRS\EXPORT17\IMAGEOUT17\868\157\86815797\xml2\RFR0118.JPG
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`\\TICRS\EXPORT17\IMAGEOUT17\868\157\86815797\xml2\RFR0119.JPG
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`\\TICRS\EXPORT17\IMAGEOUT17\868\157\86815797\xml2\RFR0120.JPG
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`\\TICRS\EXPORT17\IMAGEOUT17\868\157\86815797\xml2\RFR0121.JPG
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`\\TICRS\EXPORT17\IMAGEOUT17\868\157\86815797\xml2\RFR0122.JPG
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`\\TICRS\EXPORT17\IMAGEOUT17\868\157\86815797\xml2\RFR0123.JPG
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`\\TICRS\EXPORT17\IMAGEOUT17\868\157\86815797\xml2\RFR0124.JPG
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`\\TICRS\EXPORT17\IMAGEOUT17\868\157\86815797\xml2\RFR0125.JPG
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`\\TICRS\EXPORT17\IMAGEOUT17\868\157\86815797\xml2\RFR0126.JPG
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`\\TICRS\EXPORT17\IMAGEOUT17\868\157\86815797\xml2\RFR0127.JPG
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`\\TICRS\EXPORT17\IMAGEOUT17\868\157\86815797\xml2\RFR0128.JPG
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`\\TICRS\EXPORT17\IMAGEOUT17\868\157\86815797\xml2\RFR0129.JPG
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`\\TICRS\EXPORT17\IMAGEOUT17\868\157\86815797\xml2\RFR0130.JPG
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`\\TICRS\EXPORT17\IMAGEOUT17\868\157\86815797\xml2\RFR0131.JPG
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`\\TICRS\EXPORT17\IMAGEOUT17\868\157\86815797\xml2\RFR0132.JPG
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`\\TICRS\EXPORT17\IMAGEOUT17\868\157\86815797\xml2\RFR0133.JPG
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`\\TICRS\EXPORT17\IMAGEOUT17\868\157\86815797\xml2\RFR0134.JPG
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`\\TICRS\EXPORT17\IMAGEOUT17\868\157\86815797\xml2\RFR0135.JPG
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`\\TICRS\EXPORT17\IMAGEOUT17\868\157\86815797\xml2\RFR0136.JPG
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`\\TICRS\EXPORT17\IMAGEOUT17\868\157\86815797\xml2\RFR0137.JPG
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`\\TICRS\EXPORT17\IMAGEOUT17\868\157\86815797\xml2\RFR0138.JPG
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`

`       ORIGINAL PDF FILE
`
`       CONVERTED PDF FILE(S)
`       (3 pages)
`
`SIGNATURE SECTION
`
`RESPONSE SIGNATURE
`
`SIGNATORY'S NAME
`
`SIGNATORY'S POSITION
`
`SIGNATORY'S PHONE NUMBER
`
`DATE SIGNED
`
`AUTHORIZED SIGNATORY
`
`CONCURRENT APPEAL NOTICE FILED
`
`FILING INFORMATION SECTION
`
`SUBMIT DATE
`
`TEAS STAMP
`
`\\TICRS\EXPORT17\IMAGEOUT17\868\157\86815797\xml2\RFR0139.JPG
`
`\\TICRS\EXPORT17\IMAGEOUT17\868\157\86815797\xml2\RFR0140.JPG
`
`\\TICRS\EXPORT17\IMAGEOUT17\868\157\86815797\xml2\RFR0141.JPG
`
`\\TICRS\EXPORT17\IMAGEOUT17\868\157\86815797\xml2\RFR0142.JPG
`
`e2f-66193100150-172404409_._Exhibit_6_-_Supplement_awards.pdf
`
`\\TICRS\EXPORT17\IMAGEOUT17\868\157\86815797\xml2\RFR0143.JPG
`
`\\TICRS\EXPORT17\IMAGEOUT17\868\157\86815797\xml2\RFR0144.JPG
`
`\\TICRS\EXPORT17\IMAGEOUT17\868\157\86815797\xml2\RFR0145.JPG
`
`/Sheila F. Morrison/
`
`Sheila Fox Morrison
`
`Attorney of record, Oregon Bar member
`
`503-241-2300
`
`12/07/2016
`
`YES
`
`NO
`
`Wed Dec 07 13:59:54 EST 2016
`
`USPTO/RFR-XX.XXX.XXX.XXX-
`20161207135954752544-8681
`5797-5702013f49d64fcc5ded
`eba830be15d32bd7a9ff6882d
`ba7a6619a67bacd5ea271-N/A
`-N/A-20161205172404409342
`
`Under the Paperwork Reduction Act of 1995 no persons are required to respond to a collection of information unless it displays a valid OMB control number.
`PTO Form 1960 (Rev 10/2011)
`
`OMB No. 0651-0050 (Exp 07/31/2017)
`
`Request for Reconsideration after Final Action
`To the Commissioner for Trademarks:
`
`Application serial no. 86815797 JYM(Standard Characters, see https://tmng-al.uspto.gov/resting2/api/img/86815797/large) has been amended as
`follows:
`
`ARGUMENT(S)
`In response to the substantive refusal(s), please note the following:
`
`Please see the actual argument text attached within the Evidence section.
`
`EVIDENCE
`Evidence in the nature of the response argument, an analysis table, Whois address pages, website About and related pages, pages from
`Applicant's social media, user comments, distributor website pages, marketing materials, and website usage charts has been attached.
`Original PDF file:
`evi_66193100150-20161205172404409342_._Argument_for_Request_for_Reconsideration_-_JYM.pdf
`
`       
`       
`       
`       
`       
`       
`

`

`Converted PDF file(s) ( 11 pages)
`Evidence-1
`Evidence-2
`Evidence-3
`Evidence-4
`Evidence-5
`Evidence-6
`Evidence-7
`Evidence-8
`Evidence-9
`Evidence-10
`Evidence-11
`Original PDF file:
`evi_66193100150-20161205172404409342_._Exhibit_A_-_table_analysis.pdf
`Converted PDF file(s) ( 33 pages)
`Evidence-1
`Evidence-2
`Evidence-3
`Evidence-4
`Evidence-5
`Evidence-6
`Evidence-7
`Evidence-8
`Evidence-9
`Evidence-10
`Evidence-11
`Evidence-12
`Evidence-13
`Evidence-14
`Evidence-15
`Evidence-16
`Evidence-17
`Evidence-18
`Evidence-19
`Evidence-20
`Evidence-21
`Evidence-22
`Evidence-23
`Evidence-24
`Evidence-25
`Evidence-26
`Evidence-27
`Evidence-28
`Evidence-29
`Evidence-30
`Evidence-31
`Evidence-32
`Evidence-33
`Original PDF file:
`evi_66193100150-20161205172404409342_._Exhibit_B_-_Stoppani_social_media_users.pdf
`Converted PDF file(s) ( 4 pages)
`Evidence-1
`Evidence-2
`Evidence-3
`Evidence-4
`Original PDF file:
`evi_66193100150-20161205172404409342_._Exhibit_C_-_Stoppani_reviews.pdf
`Converted PDF file(s) ( 6 pages)
`
`

`

`Evidence-1
`Evidence-2
`Evidence-3
`Evidence-4
`Evidence-5
`Evidence-6
`Original PDF file:
`evi_66193100150-20161205172404409342_._Exhibit_D_-_product_information_and_marketing.pdf
`Converted PDF file(s) ( 14 pages)
`Evidence-1
`Evidence-2
`Evidence-3
`Evidence-4
`Evidence-5
`Evidence-6
`Evidence-7
`Evidence-8
`Evidence-9
`Evidence-10
`Evidence-11
`Evidence-12
`Evidence-13
`Evidence-14
`Original PDF file:
`evi_66193100150-20161205172404409342_._Exhibit_E_-_Similar_Web_JYM__traffic_.pdf
`Converted PDF file(s) ( 1 page)
`Evidence-1
`Original PDF file:
`evi_66193100150-20161205172404409342_._Exhibit_F_-_website_metrics.pdf
`Converted PDF file(s) ( 7 pages)
`Evidence-1
`Evidence-2
`Evidence-3
`Evidence-4
`Evidence-5
`Evidence-6
`Evidence-7
`
`ADDITIONAL STATEMENTS
`SECTION 2(f) Claim of Acquired Distinctiveness, BASED ON EVIDENCE
`The mark has become distinctive of the goods/services, as demonstrated by the attached evidence.
`
`Original PDF file:
`e2f-66193100150-172404409_._Section_2_f__Declaration_of_Jim_Stoppani.pdf
`Converted PDF file(s) ( 4 pages)
`2(f) evidence-1
`2(f) evidence-2
`2(f) evidence-3
`2(f) evidence-4
`Original PDF file:
`e2f-66193100150-172404409_._Exhibit_1_-_Jym_Label.pdf
`Converted PDF file(s) ( 1 page)
`2(f) evidence-1
`Original PDF file:
`e2f-66193100150-172404409_._Exhibit_2_-_JYM_use_on_JSS_website_and_social_media.pdf
`Converted PDF file(s) ( 23 pages)
`2(f) evidence-1
`2(f) evidence-2
`2(f) evidence-3
`
`

`

`2(f) evidence-4
`2(f) evidence-5
`2(f) evidence-6
`2(f) evidence-7
`2(f) evidence-8
`2(f) evidence-9
`2(f) evidence-10
`2(f) evidence-11
`2(f) evidence-12
`2(f) evidence-13
`2(f) evidence-14
`2(f) evidence-15
`2(f) evidence-16
`2(f) evidence-17
`2(f) evidence-18
`2(f) evidence-19
`2(f) evidence-20
`2(f) evidence-21
`2(f) evidence-22
`2(f) evidence-23
`Original PDF file:
`e2f-66193100150-172404409_._Exhibit_3_-_JSS_website.pdf
`Converted PDF file(s) ( 4 pages)
`2(f) evidence-1
`2(f) evidence-2
`2(f) evidence-3
`2(f) evidence-4
`Original PDF file:
`e2f-66193100150-172404409_._Exhibit_4_-_Stoppani_website.pdf
`Converted PDF file(s) ( 1 page)
`2(f) evidence-1
`Original PDF file:
`e2f-66193100150-172404409_._Exhibit_5_-_JYM_in_social_media.pdf
`Converted PDF file(s) ( 32 pages)
`2(f) evidence-1
`2(f) evidence-2
`2(f) evidence-3
`2(f) evidence-4
`2(f) evidence-5
`2(f) evidence-6
`2(f) evidence-7
`2(f) evidence-8
`2(f) evidence-9
`2(f) evidence-10
`2(f) evidence-11
`2(f) evidence-12
`2(f) evidence-13
`2(f) evidence-14
`2(f) evidence-15
`2(f) evidence-16
`2(f) evidence-17
`2(f) evidence-18
`2(f) evidence-19
`2(f) evidence-20
`2(f) evidence-21
`2(f) evidence-22
`2(f) evidence-23
`2(f) evidence-24
`
`

`

`2(f) evidence-25
`2(f) evidence-26
`2(f) evidence-27
`2(f) evidence-28
`2(f) evidence-29
`2(f) evidence-30
`2(f) evidence-31
`2(f) evidence-32
`Original PDF file:
`e2f-66193100150-172404409_._Exhibit_6_-_Supplement_awards.pdf
`Converted PDF file(s) ( 3 pages)
`2(f) evidence-1
`2(f) evidence-2
`2(f) evidence-3
`
`SIGNATURE(S)
`Request for Reconsideration Signature
`Signature: /Sheila F. Morrison/     Date: 12/07/2016
`Signatory's Name: Sheila Fox Morrison
`Signatory's Position: Attorney of record, Oregon Bar member
`
`Signatory's Phone Number: 503-241-2300
`
`The signatory has confirmed that he/she is an attorney who is a member in good standing of the bar of the highest court of a U.S. state, which
`includes the District of Columbia, Puerto Rico, and other federal territories and possessions; and he/she is currently the owner's/holder's attorney
`or an associate thereof; and to the best of his/her knowledge, if prior to his/her appointment another U.S. attorney or a Canadian attorney/agent
`not currently associated with his/her company/firm previously represented the owner/holder in this matter: (1) the owner/holder has filed or is
`concurrently filing a signed revocation of or substitute power of attorney with the USPTO; (2) the USPTO has granted the request of the prior
`representative to withdraw; (3) the owner/holder has filed a power of attorney appointing him/her in this matter; or (4) the owner's/holder's
`appointed U.S. attorney or Canadian attorney/agent has filed a power of attorney appointing him/her as an associate attorney in this matter.
`
`The applicant is not filing a Notice of Appeal in conjunction with this Request for Reconsideration.
`
`Serial Number: 86815797
`Internet Transmission Date: Wed Dec 07 13:59:54 EST 2016
`TEAS Stamp: USPTO/RFR-XX.XXX.XXX.XXX-201612071359547
`52544-86815797-5702013f49d64fcc5dedeba83
`0be15d32bd7a9ff6882dba7a6619a67bacd5ea27
`1-N/A-N/A-20161205172404409342
`
`        
`

`

`Trademark Law Office: 105
`Serial No.: 86/815,797
`Mark: JYM
`
`IN THE UNITED STATES PATENT AND TRADEMARK OFFICE
`
`Applicant:
`
`PHD Fitness LLC
`
`Attorney Docket No. 105297-3
`
`Serial No.:
`
`86/815,797
`
`Trademark Attorney: Maureen Dall Lott
`
`Filed:
`
`Mark:
`
`November 10, 2015
`
`Law Office: 105
`
`JYM
`
`International Class: 5
`
`REQUEST FOR RECONSIDERATION
`
`TO THE COMMISSIONER FOR TRADEMARKS:
`
`In the Office Action mailed July 18, 2016, the Examining Attorney issued a final refusal
`of registration of Applicant's mark JYM for nutritional supplements on the basis that the applied(cid:173)
`for mark is merely descriptive of the Applicant's goods, pursuant to Section 2( e )(1 ) of the
`Trademark Act. 15 U.S.C. §1052(e)(l); see TMEP §§1209.0l(b), 1209.03 et seq. The Applicant
`respectfully requests that the Examining Attorney reconsider the refusal on the basis that the
`evidence provided herein and in prior filed responses shows that the Applicant's mark is
`suggestive of the applied-for goods. In the alternative, the evidence submitted herein of the
`applied-for mark's substantial reputation and goodwill also satisfies the Applicant's burden of
`producing a p rima f acie case of the mark's acquired distinctiveness, under 15 U.S.C. § 1052(f).
`
`I.
`
`JYM is not merelv descriptive of nutritional supplements.
`
`Applicant maintains that the mark JYM is suggestive, not merely descriptive, of
`nutritional supplements. The Examining Attorney' s dete1mination of mere descriptiveness is
`founded on the mistaken belief that "gym supplements" are a type of nutritional supplement,
`which they are not. The record lacks probative and competent evidence to show that the tenn
`"gym" is commonly understood by American consumers to refer to nutritional supplements or
`items consumed at the gym. On the contrary, consumers, competitors, retailers and the industry
`do not share her belief, and this is evidenced by the weakness of Examining Attorney's evidence.
`Rather, the mark JYM is suggestive of the health and fitness qualities and lifestyle associated
`with the word "gym" as well as the connotations of quality, science and expertise associated with
`its founder Jim Stoppani. At the very least, the evidence provided herein creates doubt as to the
`mark's descriptiveness, which must be resolved in favor of publication.1
`
`1 In re Box Solutions Cmp., 79 U.S.P.Q.2d 1953 (T.T.A.B. 2006) ("The burden is initially on the United
`States Patent and Trademark Office to make a prima facie shmving that the mark or word in question is
`descriptive from the vantage point of purchasers of applicant's goods and, where doubt exists as to
`whether a term is descriptive, such doubt should be resolved in favor of the applicant.")
`
`

`

`Trademark Law Office: 105
`Serial No.: 86/815,797
`Mark: JYM
`
`A. The evidence on record does not prove that "gym" is commonly used to
`desuibe nutl'itional supplements.
`
`The Examining Attorney has not met her burden of proving that the JYM mark is merely
`descriptive. 2 A refusal of registration on the basis of mere descriptiveness must be supported by
`appropriate evidence of the average consumer's understanding of the term in the context of the
`goods. 3 According to the TMEP § 1209.0l(c)(i), " [e]vidence of the public' s understanding of the
`term may be obtained from any competent source, such as consumer surveys, dictionaries,
`newspapers and other publications." Other commonly considered competent sources include
`evidence of descriptive use by the proponent or its competitors, third-party registrations and
`trade journals.4 The record here contains no such evidence.
`
`The Examining Attorney has presented the following evidence in the prior office actions:
`(i) a dictionary definition of the term "gym"; (ii) printouts of the Applicant's product pages;
`(iii) printouts of several websites and biogs that use the term "gym supplement"; and (iv) three
`third-party registrations for marks that incorporate the term "gym" without a disclaimer for
`nutritional supplements. Given the quantity of evidence provided, the Applicant has attached a
`separate table analyzing the evidence presented by the Examining Attorney. See table analyzing
`Examining Attorney's evidence and supporting evidence as Exhibit A.
`
`First, the dictionary definition for "gym" does not show or suggest any use in connection
`with nutritional supplements. Second, the Applicant' s websites do not show any descriptive use
`of the mark JYM in connection with its nutritional supplements. Third, as described in the table
`and attached hereto as Exhibit A, much of the Examining Attorney's Internet evidence is not
`probative to show the American public's understanding of the term "gym supplement" as a type
`of nutritional supplement. Several pieces of evidence on the record are irrelevant, outdated, or
`duplicative. Finally, what probative evidence exists on the record is weak and insufficient to
`show common use or understanding of the term "gym" to describe nutritional supplements. 5
`
`Evidence not from the United States. The majority of the evidence provided by the
`Examiner to support her position is of no probative value as to the American public's
`understanding of the tern1 " gym supplement" because it shows use outside of the United States.6
`
`2 2 McCarthy on Trademarks and Unfair Competition § 11 :5 1 (4th ed.) ("The Patent and Trademark
`Office has the burden to establish a prima facie case that the designation sought for registration is not
`inherently distinctive"); see also In re Box Solutions Corp., 79 U.S.P.Q.2d 1953, 2006 WL 1546499
`(T.T.A.B. 2006).
`3 TMEP §1209.0l(b).
`4 2 McCarthy§ 11:20 andll:69.
`5 Zobmondo Entertainment, LLC v. Falls Media, LLC, 602 F.3d 1108, 111 8, 94 US.P.Q.2d 1491 (9th Cir.
`2010) ("Extensive use of a mark by third parties might indicate that the mark is merely descriptive of a
`given class of products.")
`6 In Re Sv Spirits, Ltd., 85006865, 2012 WL 6137594, at *3 (Nov. 28, 2012) ("the webpages from
`cocktailmaking.co.uk, a United Kingdom website, have no probative value; we are interested in use of the
`applied-for term in the United States, not abroad.")
`
`

`

`Trademark Law Office: 105
`Serial No.: 86/815,797
`Mark: JYM
`
`Of the Internet evidence cited by the Examining Attorney, more than half is of websites not
`based in the United States. See Exhibit A. Many of the cited websites are based in or targeted to
`consumers in the United Kingdom. See Exhibit A.
`
`No relevant third-party registrations disclaiming "GYM. " The Examining Attorney
`pointed to four examples of third-party registrations for marks that incorporate the term "gym"
`for nutritional supplements and disclaim the term "gym" to try to show that her determination is
`consistent with prior registrations, including the Applicant's own prior registration. However, the
`Applicant's prior registration is of little probative value as the mark was placed on the
`Supplemental Register and the term "gym supplement" disclaimed in error.7 The other three
`registrations are clearly distinguishable from the present application as they are all registered for
`gym equipment or clothing in addition to nutritional supplements.
`
`Two of the three registrations, HOME GYM WAREHOUSE and HOME-GYM.COM,
`are registered to the same owner for "retail mail order services and on-line retail store services
`featuring fitness and bodvbuilding equipment" and disclaim the term "HOME GYM" because the
`marks are used in connection with equipment for home gyms. The third registration, GYM
`SHARK, is registered in the name of a company based out of the United Kingdom for
`"gymnasium bags," "gym t-shirts," "gym tracksuits" and other "gym" clothing."
`
`Accordingly, the third-party registrations cited by the Examining Attorney are not
`relevant to show consistency with past decisions. Applicant's mark is more closely analogous to
`the third-party marks cited in its previous response to office action, which incorporate the term
`"gym" and are registered for nutritional supplements, not gym equipment or clothing, without a
`disclaimer.
`
`7 The Applicant acknowledges that it has a prior registration for the mark JYM SUPPLEMENT
`SCIENCE on the Supplemental Register. However, in this case, a request for registration on the
`Supplemental Register should not be considered an admission by the Applicant that the mark was merely
`descriptive. The entry of a disclaimer for "gym supplement" and registration on the Supplemental
`Register was done in enor in response to an office action without a substantive review of the Examiner's
`evidence or challenge to the Examining Attorney's objection. Accordingly, it should be given little or no
`weight against the Applicant.
`
`As in In Re Hester, the Applicant mistakenly classified its mark in its prior application, and the Board is
`not bound by the Applicant's conclusions about the classification of its mark. 230 U.S.P.Q. 797 (P .T.O.
`Feb. 26, 1986). In In Re Hester, the Board reversed the refusal to register the applicant's mark in the
`absence of a disclaimer where the applicant had a prior registration of the mark THIGHSTIX on the
`Supplemental Register. The examining attorney refused to register the mark DIXIE THIGHS TIX in the
`absence of a disclaimer of the tenn THIGHSTIX on the basis that the applicant admitted its
`descriptiveness when it sought registration of "THIGHSTIX" on the Supplemental Register. The Board
`reversed the refusal, finding that the term THIGHSTIX was not descriptive and stating that "we are not
`bound by the applicant's conclusions on this question any more than we are by the Examining
`Attorney's." 230 U.S.P.Q. 797. As in In Re Hester, the mark JYM is suggestive, not merely descriptive,
`of the applied-for goods regardless of any prior statements to the contrary and, therefore, should be
`allowed to register on the Principal Register.
`
`

`

`Trademark Law Office: 105
`Serial No.: 86/815,797
`Mark: JYM
`
`No media evidence. The majority of the remaining probative evidence is from little
`known biogs. There is not a single piece of media evidence from a publication, newspaper,
`magazine or trade j ournal that uses the term "gym supplements".8
`
`No use by competitors. The lack of evidence of use of the term "gym supplements" by
`competitors shows that " gym" is not merely descriptive of nutritional supplements. According to
`McCarthy, " [ n ]onuse by competitors of the contested designation as a generic name is evidence
`of non-genericness."9 Accordingly, the complete lack of evidence of use by competitors of the
`term " gym supplements" supports the Applicant's position that "gym supplements" are not a
`type of supplement. The record also does not contain any evidence to show the term "gym" used
`descriptively by competitors in connection with nutritional supplements. The fact that
`Applicant's competitors do not use the term "gym" to describe their nutritional supplements is
`evidence that there are commonly used alternatives to the term "gym" or "gym supplement" such
`that it is not necessary that competitors be able to use the tenn "gym," let alone "JYM," to fairly
`describe their goods. This is consistent with the Applicant's argument that the policy reasons
`behind denying registration to merely descriptive terms do not support the refusal to register
`JYM.10
`
`It is the Examining Attorney's function to determine, based on the evidence before her,
`what the perception of the purchasing public is. 11 The Ninth Circuit warns that " [i]n determining
`distinctiveness, we are required to consider standards of meaning not our own, but prevalent
`
`8 In In Re Sv Spirits, Ltd. the Board reversed the examining attorney's merely descriptive refusal in favor
`of publication of the mark PORNSTAR for alcoholic beverages, discounting the examining attorney's
`limited internet evidence:
`
`[t]he examining attorney's evidence consists largely of a handful of recipes taken from websites.
`He has not presented any publications, references in newspapers or magazines, or even recipe
`books which refer to or contain a recipe for a "pornstar" cocktail. After weighing [the
`declarations from industry professionals], and considering the sources of the examining attorney's
`evidence, we have doubts as to whether the average