From: McCray, Renee
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`Sent: 3/7/2012 12:21:26 PM
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`To: TTAB EFiling
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`CC:
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`Subject: U.S. TRADEMARK APPLICATION NO. 85223285 - 4D SCULPT - 2.634.11
`- Request for Reconsideration Denied - Return to TTAB - Message 2 of 0
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`Attachment Information:
`Count: 8
`Files: 4-2.jpg, 5-1.jpg, 5-2.jpg, duplicate name 59189 5-1.jpg, duplicate name 59189 5-
`2.jpg, 4-01.jpg, 4-02.jpg, 4-03.jpg
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`httn.ffww'w.surgicalarts netffacial—cosrnetic—seivices—col|e vi||ef4d—t'ace|ifi html
`0212612012 D416 26 PM
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`pioco-mpatihle implants or grafting t-echnigues-These are minor parts ofthe procedure that yield
`tremendous rejuvenating effectsl
`" .Consii:lerthe face as a whole and don‘t divide it into anatomic parts. As analytical surgeons and as
`artists. we learn to study the symmetry ofthe face in parts the forehead‘ the eyes‘ the cheeks. the
`nose, the lips, the mouth, the chin and the neck We have been trained in multiple techniques in order
`to address these “parts“ ofthe face that patients want addressed The problem is that the overthirty
`muscles offacial expression don't adhere to this division of anatomy That is to say that the honey skin
`and muscles are all connected and ifwe effect change on one part‘ it may adversely effect change or
`prevent change as desired The whole face is greaterthan the sum ofthe parts Dramatic results are
`achievable with addressing the entire face as is done in the Four Dimensional \/lF' Facelitt
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`Befnre
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`After
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`Facelift
`Four Dimensional
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`multivectorfmulitlayei face and necl< lift and facial skin resurfacing This procedure is performed under general
`anesthesia on an outpatient basis in our state—of—the—art surgical center Additionally patients may benefit from
`simultaneous eyelid lifts or chin or cheek augmentation For patients who have limited skin laxity, a Three
`Dimensional Facelitt may he performed which does not utIll2Q the component oflaser resurfacing The finesse
`ofthie procedure involves a tailoring ofthe technique to each individual in order to achieve long-lasting, natural-
`appearing rejuvenated results
`
`Home |
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`httn.ffwww'.vaser.cum/nh SiCiai”iS/VESEFWJUIWEbiflaifi nhn
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`022612012 04 23 46 PM
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`VASER in Vaur Practice v
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`Physician Directory
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`News 8: Events v Contact Us
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`‘Er SOUND URGICAL
`‘v’ TECHNOLOGtES LLC
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`VASEP LIPO '
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`VASER Lipo Webinars
`Weliznrne tn nLirV/-‘«SER Lipb® webinar archive On this page, you can watch webinara created by Snund Surgiizai
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`VASER® 4D Lipusculnture
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`Learn to sculpt the human anatomy in four dirnensions height, width,
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`h1In.ffww'\nr.vaser.cum/nn sicians/vaseflioofwebinars nnn
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`022612012 04 23 46 PM
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`Lulu ayslulll
`Featuring Dr Mark Schafer
`Learn about the new features of the I/ASER 2 D Lipo System specificafiy
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`B Frincinles of Ultrasound for Body Cnmnurinn: The VASER wstem
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`Imfirefilflfl in this lnnin?
`Exnlore these reiated pages:
`News 3. Events >
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`look that most patients complain about after a
`The unnatural
`traditional facelift is due to the fact that it only pulls the sagging skin
`up, without considering that, through time, the skin is not only
`pulled downward by gravity, but also forward because the skin’s
`collagen matrix tends to slack. What this 4D VIP facelift does is it
`pulls the skin up and back towards the face. Hence, this technique
`will not result in an “operated” look.
`
`Another mistake that traditional facelifts do is the stretching ofthe
`skin and cutting off of the excess. The old technique failed to
`consider that it is useless to stretch the skin if it is the collagen
`matrix itself that has slack-enecl, and the natural aging of the facial
`bones made the face shrink causing the skin to sag further. What this
`new facelift procedure does instead is to utilize laser to tighten the
`skin’s collagen matrix, and add volume to the facial bones by
`augmenting
`them with
`biocompatible
`implants
`or
`grafting
`techniques.
`
`What many of the old facelift techniques failed to do is to consider
`the face as a whole, and instead used procedures that focus on just
`certain parts of the face. The VIP facelift is different. Before
`applying the procedure, it considers the face as a whole and keeps in
`mind the symmetry ofthe patient’s face, ensuring that the end result
`ofthe procedure will make the outcome look more natural.
` 21:. D No Comments
`
`
`
`Understanding the Risks ofFm-.elifis
`by -1
`
`There are different kinds of cosmetic surgeries available today and
`one of the most popular is a facelift procedure. A facelift is a surgical
`procedure designed to smooth and firm up the skin on the neck, face
`and jaw. Although a facelift can dramatically change one’s
`appearance, there are certain risks of facelifts that should
`be noted.
`
`Prior to deciding to undergo this procedure, it is important to know
`what to expect as well as understand the risks of facelifts. There are
`certain surgery-related injuries and risks involved after a facelift
`he-ynml
`the estper-ferl rhqmmfnrt associated with the pv‘n(‘GI(‘lIlr'eI
`Aside from the imminent risks in any surgical procedure, a facelift
`can result to several potential dangers ranging from mild to severe
`ones.
`
`
`
`

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`h1In.ffwwMr.newI'acelifl urgfnagefll
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`022612012 04 31 23 PM
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`One must remember that this procedure involves exposing the facial
`muscles so one of the major risks of facelifts is temporary
`injury to the facial muscles. Although this injury may be
`temporary,
`the risk of losing the use of one’s facial muscles
`permanently is a possibility. Sorne ofthe risks offacelifts also include
`skin discoloration, changes in skin sensation, facial nerve weakening
`or injury.
`
`In this regard, there are quite a few people who are turning to
`cheaper alternatives that can give them the same effect as with the
`new facelift procedures minus the high cost and eliminating the risks
`involved. One can find products available that can give the effect ofa
`suppler, younger looking skin like peels, creams, cellulite lotion, or
`natural skin care products. These products, like that ofa cellulite
`lotion, give consumers the effect they desired without the pain and
`the cost that goes along with the typical facelift cosmetic treatment.
`
`Although the importance of looking good is becoming more
`significant those days, one does have options of looking younger
`aside from opting for expensive new facelift cosmetic treatments.
`However, it is important to understand the risks involved when
`undergoing these kinds of procedures if one choose to pursue the
`surgery.
`El
`Q Nu Comments
`
`Facelift Alternatives: Cheaper, Risk-free, and
`Safer Option To Tighten Those Saggy Facial
`Skin
`
`Nowadays, more and more people want to look good, fresh and
`younger. It is because of this that people often choose to have a
`quick fix and undergo procedures such as facelifts. However, you do
`not have to go under the knife to get that youthful look. There are
`numerous ways and products
`that you can use as
`facelift
`alternatives.
`
`Due to the risks involved in surgical procedures, more and more
`people are turning over to noninvasive or natural facelift
`alternatives to tighten their facial skin and bring back its
`suppleness. 'l‘hese alternatives can range from non-surgical new
`facelift treatments to topical products. In this sense, people have
`more options to choose from than going to a plastic surgeon.
`
`Non-surgical facelift alternatives can provide you with the same