Serial No.: 77/566,132
`
`Trademark Law Office: 111
`
`Attorney: T. Whittaker-Brown
`
`UNITED STATES DEPARTMENT OF COMMERCE
`
`PATENT AND TRADEMARK OFFICE
`
`In re Application of: Amazon Herb Co.
`
`Serial No.: 77/566,132
`
`Filed: September 9, 2008
`
`Mark: THE CAMU PEOPLE
`
`\)%\)\J\)%¥/§/MM
`
`Trademark Law Office: 111
`
`Attorney: Tracy L. Whittaker-Brown
`
`Commissioner for Trademarks
`P.O. Box 1451
`
`Alexandria, VA 22313-1451
`
`LETTER UNDER 37 C.F.R. § 2.64(b)
`
`Dear Examining Attorney Whittaker-Brown:
`
`This letter is in response to the Office Action of July 2, 2009, finally refusing registration
`
`of applicant's THE CAMU PEOPLE trademark on the principal register on the ground of
`
`confusing similarity to the trademark shown in U.S. Registration No. 1127749 for the words
`
`"CAMU PLUS.” Reconsideration is respectfully requested.
`
`llllllllllllllllllllllllllllllllllllllllllllllllll
`
`01-04-2010
`
`LES, Paienl 3 Tllitfrz/TH Mail Rep‘. D9.
`
`372
`
`

`
`Serial No.: 77/566,132
`Trademark Law Office: 111
`
`Attorney: T. Whittaker-Brown
`
`Amazon Herb Co. seeks to register the mark "THE CAMU PEOPLE" for dietary
`supplements.
`It is applicant's contention that the mark “Camu Plus,” and perhaps both marks
`
`are highly suggestive and therefore weak as applied to the goods involved here.
`
`In light of the
`
`weakness of the marks, the total impression given by applicant's mark as opposed to registrant's
`
`mark is sufficiently different that confusion is not likely. Applicant respectfully believes that the
`
`Examining Attorney has placed entirely too much emphasis on a side by side comparison of the
`
`marks, while ignoring the differences in appearance, connotation, commercial impression, and
`
`other significant factors such as strength of the marks.
`
`Notwithstanding the evidence submitted by the Applicant in connection with its first
`
`Response to Office Action, which is incorporated herein by reference, you have failed to
`
`recognize that the term “camu” is extremely weak from a trademark standpoint. Where a party
`
`uses a weak mark, other marketers may come closer to his mark than would be the case with a
`
`strong mark without causing consumer confusion. It has been widely held that where a party
`
`chooses a trademark which is inherently weak, that party will not enjoy the wide latitude of
`
`protection afforded the owners of strong trademarks; therefore, competitors may come closer to a
`
`weak mark than would be the case with a strong mark without violating the owner's rights.
`
`Kenner Parker Toys Inc. v. Rose Art Industries Inc., 22 U.S.P.Q.2d 1453, 1456 (Fed. Cir. 1992).
`
`Further evidence submitted herewith shows that “camu” is highly suggestive. Attached is
`
`Internet evidence indicating that “camu” is commonly used in connection with dietary
`
`supplements containing camu camu or Myrciaria dubia.
`
`Evidence in the form of web
`
`screenshots fiom ebay and other websites show marketers selling Camu-Camu health products
`
`under the names “Camu-C,” “Camu Camu,” “Camu Power” and “Royal Camu.” (Exhibit A.)
`
`Also attached are excerpts from articles taken from a Lexis Nexis search showing that Camu
`
`

`
` Serial No.: 77/566,132
`
`
`
`Trademark Law Office: 111
`
`Attorney: T. Whittaker-Brown
`
`Camu is popular as an ingredient in dietary supplement products and beverages due to its high
`
`vitamin C content, and its antioxidant properties.
`
`It is often referred to as a “Superfi11it.” Some
`
`of the articles also show that demand for Camu Camu is increasing. (Exhibit B.)
`
`It is clear from the evidence submitted with the first Response to Office Action and with
`
`this Response that the term “camu camu” is generic as the common name of the berry that is
`
`processed to form a high vitamin C supplement ingredient, and the plant from which the camu
`
`camu berry is harvested. “Camu” is an obvious shortening of the full name of the ingredient that
`
`is highly suggestive of the main ingredient of both the Registrant’s and Applicant's products.
`
`(See the specimen submitted with Registrant’s application). As such, the term has very little
`
`source identifying significance. The remaining matter of both marks sufficiently differentiates
`
`the two marks.
`
`The only common element of the two marks is the word “camu.” Where the common
`
`element of two marks is “weak” because it is generic, descriptive or highly suggestive of the
`
`named goods or services, consumers typically will be able to avoid confusion unless the overall
`
`combinations have other common features.” See, e.g., In re Bed & Breakfast Regisfl, 791 F.2d
`
`157, 229 USPQ 818 (Fed. Cir. 1986) (Bed & Breakfast Registry for making lodging reservations
`
`for others in private homes held not likely to be confused with Bed & Breakfast International for
`
`room booking agency services); The U.S. Shoe Corp. v. Chapman, 229 USPQ 74 (TTAB 1985)
`
`(Cobbler’s Outlet for shoes held not likely to be confused with California Cobblers for shoes); Q
`
`re Istituto Sieroterapico E Vaccinogeno, Toscano “SCLAVO” S.p.A., 226 USPQ 10_35 (TTAB
`
`1985) (Aso Quantum (with Aso disclaimed) for diagnostic laboratory reagents held not likely to
`
`be confused with Quantum I for laboratory instrument for analyzing body fluids).
`
`

`
`Serial No.: 77/566,132
`Trademark Law Office: 111
`
`Attorney: T. Whittaker-Brown
`
`In the present case, and because the “camu” portion of the mark is commonly used in the
`
`names of products containing camu camu, the distinguishing aspect of Registrant’s mark is
`
`“Plus” and the distinguishing feature of Applicant's mark is “People”.
`
`In the present case the
`
`differences in these weak marks are significant in the minds of consumers.
`
`Applicant's mark contains “the” and a different last word and becomes a distinctive mark,
`
`"THE CAMU PEOPLE."
`
`It substantially alters the commercial impression of the mark when
`
`compared to the cited mark. It is not permissible to attach more weight to the "Camu" portion of
`
`applicant's and the cited marks,
`
`in that "Camu" is so highly suggestive of the ingredients,
`
`qualities or characteristics of the goods involved, that "Camu" is therefore extremely weak from
`
`a trademark standpoint.
`
`As Applicant has established, Camu Camu (Myrciaria dubia) is a species in the genus
`
`Myrciaria, a subtropical shrub found in the Amazon rain forest region of Peru and Brazil, which
`
`bears a red/purple cherry sized fruit that contains the highest natural source of vitamin C in the
`
`world. Camu Camu is the main ingredient and the focus of products to be marketed under the
`
`applicant's mark, and under the cited mark. This makes the obvious shortening of the name
`
`highly suggestive, and the fact that the registrant was able to gain registration in 1979 when
`
`Camu Camu products were not so well known should not imbue the tenn with increased source-
`
`identifying significance in the present marketplace. Q; In re National Shooting Sports
`
`
`Foundation Inc., 219 USPQ 1018, 1020 (TTAB 1983). Each case should be decided upon its
`
`own facts and in the present, and not based upon what was known of Amazon bionutrients in
`
`1979.
`
`

`
`Serial No.: 77/566,132
`Trademark Law Office: 111
`
`Attorney: T. Whittaker—Brown
`
`
`
`A likelihood of confusion determination is a balancing process. Given the weakness of
`
`the marks, the differences in the marks, the possibility of confusion between Applicant's and the
`
`cited registrant's goods is remote.
`
`In light of the foregoing, applicant respectfiilly requests reconsideration of the refiisal to
`
`register based on likelihood of confusion with U.S. Registration No. 1127749. Favorable action
`
`is therefore requested. If you have any questions or comments regarding this application, please
`
`do not hesitate to call me.
`
`
`
`Attome for
`
`azon Herb Co.
`
`EL2lzaJ9E_
`
`ate
`
`BABENER & ASSOCIATES
`121 S.W. Morrison St. Ste. 1020
`
`Portland, OR 97204
`(503) 226-6600
`
`CERTIFICATE OF MAILING UNDER 37 C.F.R. §2. l97(a)
`
`I hereby certify that this correspondence is being deposited with the United States Postal Service
`as first class mail in an envelope addressed to Commissioner for Trademarks, P.O. Box 1451,
`Alexandria, VA 22313-1451, on December 28, 2009.
`
` 6
`
`Date
`
` mAL£Q_
`
`Sarah Smith
`
`

`
`
`
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`Product Description
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`Camu—C:mu as an Amazonian ihmb that produces hgh: orange cotcrured fruit that are the size of lemons and comam the highest cancenzranou of Vxrarmn C It: {rust
`roman over 30 times mm Virarntn C than oranges, plus 10 times more iron," it is also a source of Vixamms B2, B3 and Bea-Carotene Increases defenses and it :5 2 high
`utuni source of\'itzmin C, It is also used as an mubactorial and immune system simulator and it improves the performance of bones. mm. blond vessels mu skin
`Tradxrionaliy. native medickw pracrxoners and herbalisrs have r:com:nmded Czmu (‘amu for mcngtharmg the immune system, imprmng symptoms of herpes infections,
`inchlding munch bffmers and grrma‘ blisters. promofing energy and xiufiry of pcopie mm chronic immune dysflmctirrn. strengzhenirng the unwus system. supporting
`healthy mm; of white mood can rormaxion. oeroxuymg the body especrmy the River. pmmomg hum: of upper respirzzorv organs. hclwaing lungs. muses. nasal
`passages. promoting a healthy heart and mcuzatory swan
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`Recommended use 7 Take I capsuzt dax}‘_«' per meal Do not exceed 3 capsules per day‘
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`RETAIL PRICE $19.95 EA. BOTTLE
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`icnrnu-camu IS in none fruu whdw grow: an the thaw: of the Amnen rain
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`‘mamnn-C Ac! 3 syvvthehc versuons found fin mos: retail outlets. Research
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`you octimai. Camwcomu help: to revitalize the csrculatow System and
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`Navutas Naturals Camu Powder 8oz
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`The Super “C" Suparfood
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`MyrcIarIa dubta
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`Cnmwcamu is a low-growing shrub found throughout the Amazon rain forests ofPeru and Brazil. It
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`more natuul vitamin C than any other food source recorded on me planet. In nddltlon Io
`bet:-carotene, potassium, calcium and protein, It contains serlne, Ibiau1lu,leucIne and valine. These
`powerful plnylochemlcals and ammo Iclds have a surprising range oflherapeutlc effects. However,
`straight up, the taste olC:mn—camu Is vet)‘ acidic and is best npprechted mixed with other
`ingredients.
`
`Corltflad Organic & Kosher
`
`NO INTERNATTONAL SHIPPING! NO SHIPPING TO ALASKA, HAWAII, OR PUERTO RICO!
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`SUPPLEMENT FACTS
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`Yhls Productll low, nctocy 3:106, and hurt Outed
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`Camu Camu as frcm the Amazomah ram forest of Fem.
`avd has been touted as or :n¢"g11:'. am-deurcssanz awd
`ommunc nystam sr'et‘qt1'»:ncr. and is man as one of (ha
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`suggum: -4-. *Tako two :2‘, upmlu daily or u
`cimcw: by your h-ukhcuc pncnt-any
`A eietm ‘vac rusciom-R9--Irwvuv in =v'==m
`milk 50: Jill ngu..»huLmut arnicmfluuu
`arnrucrvauyu
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`=»;:;u:oc JIC’ nu ma -_¢,‘ upwun cm’. or )5
`Camu Camu us ircm the 1‘-mazcmar ram Forest of Penn, mun: by yaurhulrh cm crnlmznw
`and has been tuutcd as an cnroczer, ant:-depressant and
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`» oranges.) u~ what seems In be a more effeuwe form (Hm
`«cornmertialty denvad Vuzamm C. Camu CBYTKU I:
`loaded
`'94!!!‘ nvtner-ts, bemg (ugh an bicflavonmds and conzammg
`fthe ammo acids swine, vaime. and leucnre, as ‘well as
`'2 some 5 >./Itamms.
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`wnmve me: manner I cu-suuzs vs. TA__BI.E_'_Y§
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`ADDITIVE-FREE
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`gun and Uucu used 6 IN mnulacmmg pmcns
`CAPSULES vs. YABLEYS
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`AYMENY POLCIV I SHIPPING TERMS I CONYACT INFORMATION
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`
`cH<‘o."ey 362/ Plan: my Fur M1 «ems vulw S busnesl ca)’: 0' vmwalr Or ho:-fy us -' you are
`
`Faymom Policy:
`Mm ccmplemg Buy V: how auvwasz wen: we may 5 crrcknt aystem. 2: camera: payznrr“,
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`hulernuioml Orders:
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`USA Shlppano:
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`Combined shkapmg:
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`same address. hue mute 3-ureto mice on payrrv! for al your items
`Imurmlloml Smpomo Raves:
`
`USPS Pmvty Mn htunatnar ’ Canal - Faro: mu 316.00 Auuxxcnul um 53 cc Eur’
`ESSPS Pr-may 5'54 htwnwra». Motflr Couvlfie-I - ‘In! an SEC 90 zawbvna Rem 94 CG Encr
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`But to the 0-t'ervr~ce4 In faregn aw urum (em: or! unavatabie lo nievnnwu buyew Fuse yen-‘y cit: (em 5 Deva? h: msm we're surmise
`we are as: resccncvbxe for uterus cwnscm.-r: oy custcms
`Shipping Time:
`Groom Ire mom n|onnay'hr9uq.'¢ Fficly, excuanq :95: he)-Gays We 55".’: 20 ‘nee: ourrwefiavry stock:-:1 urn u:1c date 0912!: are shame‘: by the
`hiovmg ‘om-nus coy Mme: receot Orocvs N‘: omen steam: cw Me same day fiey are reamed
`Conuct mhxmabon:
`fiokuflé’ Vvocucia '11:.
`319113 US mgnway 75 sew Sue MI:
`"emecuia Cukfcma 92592
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`x'.v!.'nI ecIyQsI*c~c"aw'aii:'c'Juc!i ct/N
`P-"cue 115002555-3557 V.‘ - ‘ 5 $69!‘! - 5 30::-"1 PS7
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`Your skin Is the largest oroan ol your body! For an average adult. the body's skin weighs
`between 9 and 15 pounds. It is the number one eliminatory organ of the body. and
`possesses many, manv vital funcuons for your overall health. Your skin, amongst other
`things: regulates body temperature and blood pressure; manufactures vitamin 0. plays an
`irnportant role in maintaining the immune system, containing glands which work to fight off
`unwanted and debilitating bacteria; prevents bodrlv evaporation of moisture: protects the
`body against environmental pollutants; provides you with vast information about the
`external world through its intricate network of nerve endings; keeps your bones. muscles,
`and other organs in place.
`NATURAL CARE FOR YOUR SKIN
`
`CAMU CAMU - NATURE'S ANSWER FOR FRESH, VITAL SKIN CARE
`YOUR SKIN AND HS IMPORTANCE
`
`The skin is a vital, dynamic, tonrinuously growing organ that is largely misunderstood ancl
`overlooked in its importance for overall well beina. ‘(our skin is the nlace where vour nhvsical
`
`
`
`Clmu CI'rw. (ht
`powulul ninnt ‘cum Nu
`Amuon. Writ to hum
`morn -new tn: ‘nigh
`commit of -iiiumm 1' M2:
`at (annual Ind its
`505054‘?! ‘cr 156-”
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`
`
`

`
`
`
`
`
`
`Camu Camu 1 cup 145,000
`Wild bluuberry 1 cup 13,427
`Red kidney new ldned) nancun13.259
`mmo bun MM cup 11.883
`mueborry (cultivated) 1 cup 9.019
` The Importance of Vitamin
`crnnsevy I can (mean: 5.96:
`w'.~c*oie scockea 111,1: (I'eA'1$‘ 7 9:1
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`C In yuur Skin
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`2345 a
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`Bucxherry 1 cm: 7 75‘
`Pm’: rm! ca; 7.29‘
`isuberryl sun 6 D58
`Slvawaerry I cu: 5 32-2
`Rec 570°! 1 2cM:5eE }CC 13 Gravwy Smth make | when
`5.36
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`Benaliu
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`1'‘: body no but! us adrzuaze
`rrsmance in the remit.’
`Slcu Beucfits
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`' A power1ulAnti—agcng
`' It ads to avoaa loreign invaders anc combai the bacterias
`’ ll us via! to the production oi co|I:gon,.
`' It helps protect me tatsovuble vttarmns A and E as wen as fatty
`acids from oxtaatlon.
`' It ands In neutralizing ponuxams
`* It 45 needed 10! antibody production
`' it has natural antlhlslamane properties
`AHIOOXKGIHW
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`‘(he Cam. (in!!!) s ‘/um: C , ‘ Offer pcren! aniaoxonnl ;:r-:!ec:sc«n. As you Venus feud vcr e1§r;y_
`year may D700-.)Ctt substance: caled fro: rudrcm Fru rauuws are Defies-‘cc be cant-mute to nan;
`I-“C C2315?‘ US$535‘!
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`wmm C IL-as-aorb-c IUC we
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`Ewcriev-ca DRAMATIC
`many lent mm
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`I Ivuurl mt Vuom 6 am no a Ioducng
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`ccnvertu adenosaw 1o ncsme Pumas are
`
`
`
`Camu Camu
`Mywrunu dusk: A natum Vlrw C
`
`The worids most powerful natura! antioxidant still
`unknown at the rest of the world
`or. Alvin Kresler
`
`The Car?» Cantu u snrub mu grow) an Era Peruun ramfarest am; the Amazon Rrm In ’-"em!
`car-inn we mcneu amun‘. cl natum-‘ vramr C :1 any haul tource tn the «vorid,
`"approximately 30 time: more vitamin C than what It found In
`Oranges“.
`
`I
`
`Rank Food mm serving slu
`Total antioxidant capacity por sowing sin
`
`
`lb: 1: rang and I r9‘c.r'th,. Leia
`
`,6/Home
`3 Herbals
`
`0 order
`6 Raiafarest
`
`9 Abauweru
`
`
`
`Research
`Email
`
`#32
`
`Th1Cu1uCazuan iuumulukan
`lccunthnwm N21: on I192: hm xhntcu
`
`

`
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