8/12/22, 12:22 PM
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`NewBeauty 2019 Award Winners: Best Innovations - NewBeauty
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`
`
`A N T I A G I N G
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`NewBeauty 2019 Award Winners: Best Innovations
`The futu e
` now The e no f
`e ea e do what wa ev ou y on y a d eam
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`By Ne Bea y d o s a 8 20 9
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`Photo Cr dit rubb rball/ G tty Imag | Imag U d for Illu trativ Purpo
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` Only
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`1 11
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`ESKATA
`
`om ar th r ult of un damag or aging; oth r ar pur ly
`Not all kin pot ar cr at d qual
`genetic, which is typically the case with dark, raised bumps called seborrheic keratoses, or SKs.
`Although th y donʼt g n rally po a thr at, many p opl opt to r mov th m, and ESKATA i th
`only FDA-approved, topical, in-o ice treatment to do so. In less than five minutes, a pen-like
`applicator d liv r a hydrog n p ro id ba d olution dir ctly to th SK, cau ing it app aranc to
`diminish.
`
`https://www.newbeauty.com/newbeauty-2019-award-winners-best-innovations/1
`
`1/17
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`Eye Therapies Exhibit 2154, 1 of 17
`Slayback v. Eye Therapies - IPR2022-00142
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`
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`NewBeauty 2019 Award Winners: Best Innovations - NewBeauty
`
`
`
`A N T I A G I N G
`
`NewBeauty 2019 Award Winners: Best Innovations
`The futu e
` now The e no f
`e ea e do what wa ev ou y on y a d eam
`
`By Ne Bea y d o s a 8 20 9
`
`Photo Cr dit rubb rball/ G tty Imag | Imag U d for Illu trativ Purpo
`
` Only
`
`1 11
` /
`
`ESKATA
`
`om ar th r ult of un damag or aging; oth r ar pur ly
`Not all kin pot ar cr at d qual
`genetic, which is typically the case with dark, raised bumps called seborrheic keratoses, or SKs.
`Although th y donʼt g n rally po a thr at, many p opl opt to r mov th m, and ESKATA i th
`only FDA-approved, topical, in-o ice treatment to do so. In less than five minutes, a pen-like
`applicator d liv r a hydrog n p ro id ba d olution dir ctly to th SK, cau ing it app aranc to
`diminish.
`
`https://www.newbeauty.com/newbeauty-2019-award-winners-best-innovations/1
`
`1/17
`
`Eye Therapies Exhibit 2154, 1 of 17
`Slayback v. Eye Therapies - IPR2022-00142
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`8/12/22, 12:22 PM
`
`NewBeauty 2019 Award Winners: Best Innovations - NewBeauty
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`2 11
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`Alastin Skincare TransFORM Body Treatment
`
` ($195)
`
`Ask any derm or plastic surgeon for one of their favorite new medical-grade brand
`recommendations, and Alastin Skincare will consistently pop up. Its TransFORM Body Treatment is
`specifically formulated to enhance the results of skin-tightening and fat-melting procedures by
`activating cells within the hair follicles, which then signal other cells to process the fat faster. In a
`clinical study, CoolSculpting patients applied the cream twice daily to one half of their treatment
`area, and it was visibly smaller a er five weeks.
`
`SHOP NOW
`
`https://www.newbeauty.com/newbeauty-2019-award-winners-best-innovations/1
`
`2/17
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`Eye Therapies Exhibit 2154, 2 of 17
`Slayback v. Eye Therapies - IPR2022-00142
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`
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`8/12/22, 12:22 PM
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`NewBeauty 2019 Award Winners: Best Innovations - NewBeauty
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`3 11
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`Bausch + Lomb Lumify Eye Drops
`
` ($16)
`
`Makeup artists are stashing Bausch + Lombʼs Lumify Eye Drops in their kits as a secret weapon to
`instantly brighten tired and bloodshot eyes. The first over-the-counter, FDA-approved eye drop that
`contains the active ingredient brimonidine tartrate—a safe and powerful redness reducer—Lumify is
`one product we never knew our routines were missing. One look at the brandʼs before-and-a er
`images and youʼll see why.
`
`SHOP NOW
`
`https://www.newbeauty.com/newbeauty-2019-award-winners-best-innovations/1
`
`3/17
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`Eye Therapies Exhibit 2154, 3 of 17
`Slayback v. Eye Therapies - IPR2022-00142
`
`
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`8/12/22, 12:22 PM
`
`NewBeauty 2019 Award Winners: Best Innovations - NewBeauty
`
`4 11
` /
`
`EMSCULPT
`
`One of the newest and most progressive body-shaping technologies, noninvasive EMSCULPT uses
`HIFEM (High-Intensity Focused Electromagnetic) technology to induce supramaximal muscle
`contractions that cause a deep remodeling of the muscle tissue, resulting in muscle building and fat
`burning. Independent clinicals have shown the treatment—four sessions over two weeks—can build
`16-percent muscle mass and decrease 19-percent fat, which has captured the attention of both
`beauty enthusiasts and aesthetic professionals.
`
`https://www.newbeauty.com/newbeauty-2019-award-winners-best-innovations/1
`
`4/17
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`Eye Therapies Exhibit 2154, 4 of 17
`Slayback v. Eye Therapies - IPR2022-00142
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`
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`Eye Therapies Exhibit 2154, 5 of 17
`Slayback v. Eye Therapies - IPR2022-00142
`
`
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`8/12/22, 12:22 PM
`
`NewBeauty 2019 Award Winners: Best Innovations - NewBeauty
`
`6 11
` /
`
`Dyson Airwrap Styler
`
` ($550)
`
`A he y investment, but a breakthrough concept: curl the hair with the help of air rather than
`extreme heat. Dysonʼs newest tool utilizes powerful airflow to dry the hair while simultaneously
`styling it. When combined with “intelligent heat control”—the device regulates heat to prevent
`damage and boost shine—the result is smooth, bouncy strands. And when curls arenʼt the goal, the
`styler comes with other attachments for a plethora of options.
`
`SHOP NOW
`
`https://www.newbeauty.com/newbeauty-2019-award-winners-best-innovations/1
`
`6/17
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`Eye Therapies Exhibit 2154, 6 of 17
`Slayback v. Eye Therapies - IPR2022-00142
`
`
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`8/12/22, 12:22 PM
`
`NewBeauty 2019 Award Winners: Best Innovations - NewBeauty
`
`7 11
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`HydraFacial PERK
`
`
`
`The ultimate add-on to a HydraFacial—the microdermabrasion-meets-deep cleanse that leaves
`por
`
`tra cl an PERK allow cli nt to tak hom th product u d during th ir tr atm nt to
`enhance and extend their glowy-skin results. There are three di erent formulas designed for the
`lip , y and fac , d p nding on th ar a n ding furth r
`foliation and r juv nation
`
`https://www.newbeauty.com/newbeauty-2019-award-winners-best-innovations/1
`
`7/17
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`Eye Therapies Exhibit 2154, 7 of 17
`Slayback v. Eye Therapies - IPR2022-00142
`
`
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`Eye Therapies Exhibit 2154, 8 of 17
`Slayback v. Eye Therapies - IPR2022-00142
`
`
`
`8/12/22, 12:22 PM
`
`NewBeauty 2019 Award Winners: Best Innovations - NewBeauty
`
`d er i emen
`
`9 11
` /
`
`La Roche Posay My Skin Track UV
`
` ($60)
`
`W till lov a good Prada Robot Charm k y chain, but La Roch Po ay My Skin Track UV i p rhap
`one of the smartest purse accessories ever invented. It measures not only the kind of sun exposure
`youʼr g tting via a di cr
`t n or, but al o r ad oth r nvironm ntal aggr
`or lik pollution,
`pollen and humidity. The info then communicates with a corresponding app, which makes
`r comm ndation o kin can urviv th l m nt
`
`SHOP NOW
`
`https://www.newbeauty.com/newbeauty-2019-award-winners-best-innovations/1
`
`9/17
`
`Eye Therapies Exhibit 2154, 9 of 17
`Slayback v. Eye Therapies - IPR2022-00142
`
`
`
`8/12/22, 12:22 PM
`
`NewBeauty 2019 Award Winners: Best Innovations - NewBeauty
`
`10 11
` /
`
`HairMax RegrowMD Laser 272
`
` ($1,500)
`
`Three times a week for 30 minutes is all thatʼs needed to help reverse thinning hair with HairMaxʼs
`br akthrough, a y to u cap R d light mak it look ci fi a la r diod claim to wak up” hair
`follicles to encourage growth. Plus, the lightweight laser liner can be inserted into any baseball cap,
`making it a i r to w ar at your d k or whil youʼr lounging on th couch
`
`SHOP NOW
`
`https://www.newbeauty.com/newbeauty-2019-award-winners-best-innovations/1
`
`10/17
`
`Eye Therapies Exhibit 2154, 10 of 17
`Slayback v. Eye Therapies - IPR2022-00142
`
`
`
`8/12/22, 12:22 PM
`
`NewBeauty 2019 Award Winners: Best Innovations - NewBeauty
`
`11 11
` /
`
`Opté Precision Skincare System
`
` ($600)
`
`Like Photoshop in real life, Optéʼs game- changing wand uses a sophisticated microprocessor to
`d t ct ag pot and irr gular pigm ntation in th kin, and th n g ntly pray out a p rf ct had
`serum-pigment (delivered via the worldʼs smallest handheld inkjet printer) to cover them up and
`r duc th ir app aranc ov r tim Think a l
`h avy, mor natural looking and pr ci
` airbru h
`e ect thatʼs like your favorite foundation—only better.
`
`SHOP NOW
`
`https://www.newbeauty.com/newbeauty-2019-award-winners-best-innovations/1
`
`11/17
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`Eye Therapies Exhibit 2154, 11 of 17
`Slayback v. Eye Therapies - IPR2022-00142
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`
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`Eye Therapies Exhibit 2154, 12 of 17
`Slayback v. Eye Therapies - IPR2022-00142
`
`
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`8/12/22, 12:22 PM
`
`NewBeauty 2019 Award Winners: Best Innovations - NewBeauty
`
`A N T - A G N G
`Clinical-Grade Firming Serums That Are Like Spanx for Your Skin
`Aug 9, 2022
`
`C O S M E T C T R E AT M E N T S
`How to Decide if You Need a Lip Flip or Lip Filler
`Aug 8, 2022
`
`https://www.newbeauty.com/newbeauty-2019-award-winners-best-innovations/1
`
`13/17
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`Eye Therapies Exhibit 2154, 13 of 17
`Slayback v. Eye Therapies - IPR2022-00142
`
`
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`8/12/22, 12:22 PM
`
`NewBeauty 2019 Award Winners: Best Innovations - NewBeauty
`
`F A C E
`5 Bad Cleansing Habits You Should Break ASAP
`Aug 9, 2022
`
`R E C O M M E N D E D
`
`F A C E
`Don’t Wear Sunscreen at Night and Other Bedtime Skin-Health Moves
`Derms Have Nightmares About
`Aug 8, 2022
`
`https://www.newbeauty.com/newbeauty-2019-award-winners-best-innovations/1
`
`14/17
`
`Eye Therapies Exhibit 2154, 14 of 17
`Slayback v. Eye Therapies - IPR2022-00142
`
`
`
`8/12/22, 12:22 PM
`
`NewBeauty 2019 Award Winners: Best Innovations - NewBeauty
`
`B O D Y
`The Skin-Tightening Procedure Kim Kardashian Says Is ‘Painful But
`Worth It’
`Aug 4, 2022
`
`C E L E B R T Y
`Why Gwen Stefani’s Latest Hairstyle Is Getting Major Backlash
`Ju 8, 2022
`
`S P O N S O R E D
`Three of the Biggest Myths About a Nose Job, According to a Plastic
`Surgeon Who Performs A Lot of Them
`https://www.newbeauty.com/newbeauty-2019-award-winners-best-innovations/1
`
`15/17
`
`Eye Therapies Exhibit 2154, 15 of 17
`Slayback v. Eye Therapies - IPR2022-00142
`
`
`
`Eye Therapies Exhibit 2154, 16 of 17
`Slayback v. Eye Therapies - IPR2022-00142
`
`
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`8/12/22, 12:22 PM
`Global Headquarters
`
`365 NW 8 Ave.
`Boca Ra o . FL 3343
`o@ ewbeau y.co
`
`NewBeauty 2019 Award Winners: Best Innovations - NewBeauty
`
`NewBeau y may earn a por ion o sales rom produc s ha are purchased hrough our si e as par o our a ilia e par nerships wi h re ailers.
`© 2022 All Righ s Reserved
`
`https://www.newbeauty.com/newbeauty-2019-award-winners-best-innovations/1
`
`17/17
`
`Eye Therapies Exhibit 2154, 17 of 17
`Slayback v. Eye Therapies - IPR2022-00142
`
`
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