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`PTO/SB/14 (07-07)
`Approved for use through 06/30/2010. OMB 0651—0032
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`Application Data Sheet 37 CFR 1.76
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`Applicatlon Number
`
`STRATOS.029A
`
`SYSTEM AND METHOD FOR ADVERTISEMENT TRANSMISSION AND DISPLAY
`Title of Invention
`
`
`The application data sheet is part of the provisional or nonprovisional application for which it is being submitted. The following form contains the
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`App_licant Information:
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`Aprflcant 1
`Applicant Authority @InventorTbLegal Representative under 35 U.S.C. 117—70Party of Interest under 35 U.S.C. 118
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`Prefix Given Name
`Middle Name
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`-
`[Elly
`M.
`Christensen
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`I—Residence Information (Select One) @ US Residency 0 Non US Residency O Active US Military Service
`Marina Del ReyCity US State/Province CA Country of Residence
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`90292
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`CA
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`Applicant Authority @Inventor } OLegaI Representative under 35 U.S.C. 117
`IOParty of Interest under 35 U.S.C. 118
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`Hansen
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`TX
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`LAppIicant 3
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`‘OParty of Interest under 35 U.S.C. 118
`Applicant Authority @lnventor I OLegal Representative under 35 U.S.C. 117
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`I Prefix Given Name
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`Thomas
`Mock
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` I_Clty Sheffield State/Province
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`EFS Web 2.2.2
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`us
`I Country
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`Country of Residence
`
`US
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`Volkswagen Exhibit 1002
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`Page 1
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`IlI
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`PTO/SB/14 (07-07)
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`STRATOS.029A
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`Application Data Sheet 37 CFR 1.76
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`Title of Invention
`SYSTEM AND METHOD FOR ADVERTISEMENT TRANSMISSION AND DISPLAY
`
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`I SYSTEM AND METHOD FOR ADVERTISEMENT TRANSMISSION AND DISPLAY
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`Attorney Docket Number STRATOS.029A
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`ziiIIiIIg
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`PTO/SB/14 (07-07)
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`SYSTEM AND METHOD FOR ADVERTISEMENT TRANSMISSION AND DISPLAY
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`PTO/SB/14 (07-07)
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`SYSTEM AND METHOD FOR ADVERTISEMENT TRANSMISSION AND DISPLAY
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`STRATOS.029A
`
`PATENT
`
`SYSTEM AND METHOD FOR ADVERTISEMENT
`
`TRANSMISSION AND DISPLAY
`
`CROSS-REFERENCE TO RELATED APPLICATIONS
`
`[0001]
`
`The present application claims the benefit under 35 U.S.C. 119(0) to US.
`
`Provisional Application No. 61/026,449,
`
`filed
`
`February 5, 2008, which is hereby
`
`incorporated by reference in its entirety, including specifically but not limited to the systems
`
`and methods relating to advertisement transmission and display.
`
`BACKGROUND
`
`
`Field
`
`[0002] The invention relates generally to media advertising and in particular to
`
`systems and methods for associating an advertising media signal with another media signal.
`
`Description of the Related Art
`
`[0003]
`
`In advertising, it is generally desirable to associate products with specific
`
`characteristics, such as associating a brand of car with quality engineering. Another example
`
`is associating a brand of beverage with the characteristic of happiness or lifestyle as exhibited
`
`by smiling people. Creating such associations in the minds of potential customers may
`
`generally increase the chance that a potential customer will choose to purchase a product that
`
`is associated with a favorable characteristic. Celebrities and other images often exhibit
`
`favorable characteristics. Therefore, an advertisement may be more effective if the product
`
`advertisement is associated with an image of a celebrity or other media element exhibiting
`
`favorable characteristics.
`
`SUMMARY
`
`[0004]
`
`In certain embodiments, a method for associating multiple media signals,
`
`comprising in no particular order: obtaining information about a first media signal; analyzing
`
`the information about the first media signal; selecting at least one second media signal to be
`
`correlated with the first media signal based on at least one criteria; assigning a unique
`
`identifier that is specific to the transmission of the selected second media signal, wherein at
`
`least the unique identifier is stored in a database; transmitting at least the second media signal
`
`and the unique identifier to a user device, wherein the user device outputs the first media
`
`-1-
`
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`signal and the second media signal to a user; receiving a user response from the user in
`
`relation to the second media signal wherein the user response includes at least the unique
`
`identifier; and correlating at least the unique identifier in the database.
`
`[0005]
`
`In some embodiments, a method for combining multiple media signals in a
`
`device, comprising in no particular order: obtaining a first media signal by the device;
`
`outputting a first media content comprised in the first media signal to a user of the device;
`
`obtaining a second media signal by the device; obtaining a criteria correlated to the second
`
`media signal; evaluating the criteria in reference to the user of the device; and outputting at
`
`least a second media content comprised in the second media signal to the user of the device,
`wherein in the second media content outputted is determined at least in part based on the
`
`evaluation of the criteria.
`
`[0006]
`
`In certain embodiments, a user device system capable of combining
`
`multiple media signals comprising: a first receiver module configured to receive at least a
`
`first media signal from a first transmitter; a second receiver module configured to receive at
`
`least a second media signal and a unique identifier correlated to the second media signal; an
`
`output module configured to output a primary media content from the first media signal and
`
`output a secondary media content from the second media signal; an input module capable of
`
`receiving at least a user input; and a transmitting module capable of transmitting at least the
`
`user input and the unique identifier to a computer server, wherein the computer server has
`
`access to a database containing at least the unique identifier.
`
`[0007]
`
`In some embodiments, a method for associating multiple media signals,
`
`comprising in no particular order: obtaining information about a first media signal; analyzing
`
`the information about the first media signal; selecting at least one second media signal to be
`
`correlated with the first media signal based on at
`
`least one criteria; assigning a unique
`
`identifier that is specific to the transmission of the selected second media signal, wherein at
`
`least the unique identifier is stored in a database; transmitting at least the second media signal
`
`and the unique identifier to a user device, wherein the user device outputs the first media
`
`signal and the second media signal to a user; and transmitting the unique identifier to a third
`
`party.
`
`Volkswagen Exhibit 1002
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`EI
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`l
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`
`
`[0008]
`
`For purposes of this summary, certain aspects, advantages, and novel
`
`features of the invention are described herein.
`
`It is to be understood that not necessarily all
`
`such advantages may be achieved in accordance with any particular embodiment of the
`
`invention. Thus, for example, those skilled in the art will recognize that the invention may
`
`be embodied or carried out in a manner that achieves one advantage or group of advantages
`
`as taught herein without necessarily achieving other advantages as may be taught or
`
`suggested herein.
`
`BRIEF DESCRIPTION OF THE DRAWINGS
`
`[0009]
`
`The foregoing and other features, aspects and advantages of the present
`
`invention are described in detail below with reference to the drawings of various
`
`embodiments, which are intended to illustrate and not to limit the invention. The drawings
`
`comprise the following figures in which:
`
`[0010]
`
`FIGURE 1 illustrates a high-level overview of one embodiment of a media
`
`enhancement system.
`
`[0011]
`
`FIGURES lA-lC illustrate
`
`signals
`
`and identifiers
`
`correlated and
`
`transmitted in between elements of one embodiment of a media enhancement system.
`
`[0012]
`
`FIGURE 1D illustrates identifiers correlated, transmitted and stored in a
`
`database in relation to elements of one embodiment of a media enhancement system.
`
`[0013]
`
`FIGURE 2 illustrates a block diagram of one embodiment of a user device
`
`connected to a media association system via a network.
`
`[0014]
`
`FIGURE 3 illustrates one embodiment of a user device with a user
`
`interface, connected to a media association system.
`
`[0015]
`
`FIGURE 3A illustrates one embodiment of an alternative display portion
`
`of a user interface.
`
`[0016]
`
`FIGURE 4 illustrates a flow-chart diagram of one embodiment of a
`
`method for a device providing media to a user.
`
`[0017]
`
`FIGURE 4A illustrates a detailed flow-chart diagram of one embodiment
`
`of a method for a device providing media to a user.
`
`[0018]
`
`FIGURE 5 illustrates a block diagram of one embodiment of a media
`
`association system.
`
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`

`[0019]
`
`FIGURE 5A illustrates a more detailed block diagram of one embodiment
`
`of a media association system.
`
`[0020]
`
`FIGURE 6 illustrates a flow-chart diagram of one embodiment of a
`
`method for choosing media to provide to user devices.
`
`[0021]
`
`FIGURE 7 illustrates one embodiment of a media enhancement system in
`
`the context of one embodiment of a broadcast response and business system.
`
`[0022]
`
`FIGURE 8 illustrates one embodiment of a conditional access portal for
`
`establishing operations criteria,
`
`filters and conditions
`
`for
`
`the control,
`
`transmission,
`
`presentation, response to and reporting of media content activity.
`
`DETAILED DESCRIPTION
`
`[0023]
`
`The disclosure herein provides
`
`systems and methods
`
`for a media
`
`enhancement system configured to associate a secondary media signal (for example, the
`
`secondary media signal can comprise an advertisement) to a primary media signal (for
`
`example, a radio broadcast).
`
`The disclosure herein additionally provides systems and
`
`methods for a media enhancement system that enables the generating,
`
`transmitting,
`
`displaying, and/or responding to a plurality of associated and/or unassociated secondary
`
`media signals, based on a primary media content from a primary media signal, user
`
`characteristics (for example, demographic and/or geographic information), and/or third~party
`
`preferences (for example, the goals of advertisers). The secondary media signals can be used
`
`to enhance the primary media content already being provided to the user on a user device.
`
`The secondary media signals can also be used to create psychological associations or
`
`relationships with the primary media content already being provided to the user.
`
`[0024]
`
`For example, in one embodiment, a radio station transmits a song that is
`
`received by a user enabled-device, such as a cellular phone with a radio. The transmitted
`
`song is transmitted in a first media signal. The song is analyzed by a media association
`
`system to determine what prospective media elements can be associated with the song. The
`
`user enabled—device obtains and/or receives from the media association system a secondary
`
`media signal that is separate and/or discrete from the first media signal. For example, the
`
`secondary media signal could be an advertisement for a particular truck. As the user enabled—
`
`device is playing a song obtained from the first media signal, the user enabled-device displays
`
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`

`the media content in the second media signal, wherein the media content can be a still or
`
`moving picture of the advertised truck. In another embodiment, as the user enabled-device is
`
`playing a song obtained from the first media signal, the user enabled—device displays the
`
`media content obtained from the second media signal, wherein the media content can be a
`
`still or moving picture with user selectable audio of the advertised truck wherein the first
`
`audio track could be paused upon selection.
`
`[0025]
`
`Additional information could be associated with the first media signal
`
`and/or the secondary media signal. For example, additional information could be obtained by
`
`the user enabled-device in the form of a text message that offers a test drive of the advertised
`
`truck at a local truck dealer. A third media signal could be obtained or received by the user
`
`enable—device providing the address information and/or direction to the nearest truck dealer
`
`based on the GPS location of the user enabled-device. As an alternative to GPS,
`
`triangulation or other similar method may also be used to locate the user-enabled device.
`
`Accordingly, one or more media signals can be associated with the first media signal.
`
`[0026]
`
`In one embodiment, the system provides logic and/or a user interface to
`
`allow users to select the form of desired media. For example, the user can select to receive
`
`textual, graphical, and/or audio media content based on the user’s location. For example, if
`
`the user is in an environment that is not conducive to generating audio, such as in some
`
`transit systems, libraries, and/or schools, then the system could generate graphical and/or
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`textual media content, and no audio media content.
`
`[0027]
`
`In another embodiment,
`
`the first media signal provides and/or sends
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`programming and/or other media content, the second media signal provides and/or sends
`
`additional information about the programming from a source other than the originator of the
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`first media signal, and/or the third media signal (from a third party source) could provide
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`and/or send unique media content to be associated with the first media signal and/or the
`
`second media signal. For example, a radio broadcast is received as the first media signal by a
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`user device comprising an analog or digital receiver. The user device also receives the
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`second media signal through for example, GPRS, EVDO and/or HSDPA over a wireless
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`network, wherein the second media signal comprises additional
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`information about
`
`the
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`broadcast, such as an artist name, a title, an advertisement, an advertiser, a purchase option, a
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`voting option, and/or other interactive options available and/or related to the first media
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`signal. The user device also receives the third media signal comprising comments sourced
`
`through a peer to peer relationship received from other user devices relaying comments,
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`opinions, and/or other additional information about the first and/or second media signals.
`
`[0028]
`
`In one embodiment, the system comprises a computational device that
`
`receives a streamed internet transmission sourced from a radio station, a radio receiver that
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`receives the first media stream from the radio station, a user device such as a cell phone
`
`capable of presenting to the user a media stream, and/or a storage device that could be
`
`connected via a network to at least a computational device and/or the user device/cell phone.
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`The storage device is configured to present the multiple media streams that are available.
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`The computational device is configured to perform an analysis of the first media stream.
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`Based on user selectable criteria, the computational device is configured to select from the
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`storage device which available media stream is to be associated with the first media stream.
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`The storage device is configured to use the network connection to send the selected
`
`additional media stream to the cell phone.
`
`[0029]
`
`The cell phone is configured to display the additional media stream.
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`When the user changes the radio status (for example, changes station and/or turns off the
`
`device), the additional media stream on the cell phone could be continued, the user or device
`
`could alert the computational device of the status change to be used in future analysis, and/or
`
`the radio could automatically communicate with the computational device regarding the
`
`changed status. The computational device is configured to continuously monitor and/or
`
`detect changes in the media streams from the radio station (for example, one song followed
`
`by another song) via the intemet streaming of the radio station transmission.
`
`[0030]
`
`In one embodiment, the first media signal and the advertisement message
`
`could be integrated into the same transmission. The media association system could associate
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`the first media signal with the advertisement message before the broadcast of the first media
`
`signal is completed. In another embodiment, the first media signal and the advertisement
`
`message are separate and discrete.
`
`In another embodiment,
`
`the first media signal
`
`is
`
`intercepted before reaching the user device and the advertisement message is added to the
`
`first media signal and sent on to the user device. In all three of the above embodiments,
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`where the first media signal and advertisement message are discrete, integrated or combined
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`after interception, the device receives both the first media signal and the advertisement
`
`message and presents them to the user.
`
`[0031]
`
`In one embodiment, the first media signal and the second media signal are
`
`integrated into the same transmission. In one embodiment, the first media signal and the
`
`second media signal are separate and discrete. In one embodiment, the first media signal is
`
`intercepted before reaching the user device and the second media signal is added to the first
`
`media signal and sent on to the user device. In one embodiment, the user can respond to the
`
`second media signal. In one embodiment, the user response is to the first media signal sender.
`
`In one embodiment,
`
`the user response is to the second media signal sender.
`
`In one
`
`embodiment, the user response is to a third party. In one embodiment, the media content of
`
`the second media signal is selected based on demographic information of the user, status of
`
`the user device (such as make, model, geographic location and/or other pertinent information)
`
`and/or other like criteria. In one embodiment, the second media signal is transmitted to the
`
`user device prior to the transmission of the first media signal. In one embodiment, the media
`
`content of the second media signal is stored in the user device. In one embodiment, the stored
`
`media content of the second media signal is communicated to the user based on a media
`
`association system integrated into the user device. In one embodiment, a third signal is sent to
`
`the user device indicating which, if any, stored media content should be communicated to the
`
`user.
`
`[0032]
`
`As used herein, the terms “media” or “media content” are broad terms that
`
`comprise any form of content, including without limitation, graphics, videos, sounds, text,
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`text messages,
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`interactive applications, vibrations,
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`television and/or radio programming,
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`podcasts, movies, songs, games,
`
`telephone conversations, speeches, news,
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`information,
`
`advertisements, polls votes, personal messages, and/or other physical manifestations capable
`
`of communicating a concept or idea.
`
`6‘
`
`[0033]
`
`Similarly,
`
`the terms “hear,” “view,” “read,” “feel,”
`
`sense,” their
`
`synonyms, and their alternative conjugations should be used interchangeably when referring
`
`to any form of media. When one sensory verb is used in connection with one form of media,
`
`it will be clear that other forms of media could be used in conjunction with other sensory
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`verbs (such as “hear a sound” is interchangeable with “view a graphic”). Similarly, the terms
`
`“display,” “present,” their synonyms, and their alternative conjugations should be used
`
`interchangeably and be broadly interpreted as providing media to be sensed by the user.
`
`[0034]
`
`The terms “media signal,” "broadcast stream," or “media stream” are
`
`broad terms that comprise broadcasts or transmissions from AM/FM radio, Digital radio,
`
`IBOC, Satellite, Cable, Analog television, Digital Television, HSDPA (3G), UMTS, CDMA,
`
`intemet, WiFi,
`
`other
`
`broadcast
`
`stations/entities,
`
`and/or
`
`other media
`
`conveyance
`
`methodologies such as direct wire connections. Media signals can be unique media streams.
`
`Further, the foregoing terms also comprise data signals or data streams from servers or
`
`devices that stream data and/or media to other devices or servers. For example, a radio
`
`device can receive a first media signal comprising music media content being played by a
`
`radio station, and the radio device can also receive simultaneously, serially, or otherwise a
`
`second media signal comprising an advertisement sent by an advertisement server or media
`
`association system.
`
`[0035]
`
`Further, the term “program” is a broad term that comprises a portion of a
`
`media signal in any media form, or combinations thereof. This can comprise for example a
`
`discrete song, a series of songs, a truncated song, a song followed by or preceded b