Stuart J. Lipoff
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`Mr. Lipoff is a consultant with a practice in TIME (telecommunications, information technology,
`media, electronics, and ebusiness). He draws upon his 45+ years of experience in a wide variety
`of technologies and industries to assist clients with knowledge based consulting services
`involving complex business decisions. Clients turn to him for his unique ability to combine a
`deep understanding of industry dynamics with his equal depth in the underlying technologies.
`Because he is at home in either the board room or the laboratory, the services he provides range
`from top line revenue enhancement to operations and capital efficiency improvement working
`across all levels of the client organization. His clients include component suppliers, equipment
`manufacturers, service providers, and those who make equity and debt investments in technology
`ventures. Typical assignments involve product development assistance, technology assessments,
`M&A corporate development, visioning the future, strategic planning, strategic business
`development support, competitive product positioning, change management, and overall business
`decision support.
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`He has assisted clients evaluate product development plans and apply technologies in activities
`ranging from conceptual studies to detailed development and implementation of products,
`services, and strategies. Mr Lipoff has industry expertise in several high volume manufacturing
`operations in electronics, electromechanical, and related industries. He has assisted clients in
`managing their technology, improving the product development process, managing complex
`external procurements, and resolving problems in design, procurement, and manufacturing.
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`Mr. Lipoff was employed 25 years by Arthur D Little, Inc (ADL) as VP and Director of
`Communications, Information Technology, and Electronics (CIE); 4 years by Bell & Howell
`Communications Company as a Section Manager, and 3 years by Motorola's Communications
`Division as a Project Engineer. At ADL he was responsible for the firm's global CIE practice. At
`both Bell & Howell and Motorola, he had project design responsibility for portable wireless
`communications and paging products.
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`Stuart Lipoff has Bachelor's Degrees in Electrical Engineering and in Engineering Physics, both
`from Lehigh University. He also has received a Masters Degree in Electrical Engineering from
`Northeastern University, and a MBA degree from Suffolk University.
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`Mr. Lipoff is a fellow of the IEEE Consumer Electronics, Communications, Computer, Circuits,
`and Vehicular Technology groups. He is a member of the IEEE Consumer Electronics Society
`Board of Governors, and was the Boston Chapter Chairman of the IEEE Vehicular Technology
`Society. He served as 1996-7 President of the IEEE Consumer Electronics Society and is now
`VP of Publications for the Consumer Electronics Society responsible for the Society's academic
`and general magazine publications. He represents the Consumer Electronics Society on the
`IEEE's Communications Policy Advisory Committee. He has also chaired the search committee
`for Sony supported Mazura Ibuka Award in consumer electronics. As Vice President and
`Standards Group Chairman of the Association of Computer Users, he served as the ACU
`representative to The ANSI X3 Standards group. For the Federal Communications Commission's
`Citizens advisory committee on CB radio (PURAC), he served as Chairman of the task group on
`user rule compliance. He has been elected to membership in the Society of Cable Television
`Engineers (SCTE), The Association of Computing Machinery (ACM) , and The Society of
`Motion Picture and Television Engineers (SMPTE).
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`Stuart Lipoff holds a FCC General Radiotelephone License and a Certificate in Data Processing
`(CDP) from the ACM supported Institute for the Certification of Computing Professionals
`(ICCP). He is a registered professional engineer (by examination) in The Commonwealth of
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`Stuart J. Lipoff
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`Massachusetts and The State of Nevada.
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`Mr. Lipoff holds seven USA patents and has published articles in Electronics Design,
`Microwaves, EDN, The Proceedings of the Frequency Control Symposium, Optical Spectra, and
`numerous IEEE publications. He has presented papers at many IEEE and other meetings. In the
`fall of 2000, he served as general program chair for The IEEE Vehicular Technology Conference
`on advanced wireless communications technology. He has organized sessions at The
`International Conference on Consumer Electronics and was the 1984 program chairman. He
`conducted an eight week IEEE sponsored short course on Fiber Optics Systems Design. In 1984,
`he was awarded IEEE's Centennial Medal and in 2000 IEEE's Millennium Metal.
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`He severed as a member of the USA advisory board to the National Science Museum of Israel
`and has presented a short course on international product development strategies as a faculty
`member of Technion Institute of Management in Israel. He has served as a board member of The
`Massachusetts Future Problem Solving Program. He is currently a member of The Dean's
`Advisory Board of The University of Las Vegas College of Fine Arts.
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`Mr Lipoff is internationally recognized as an authority and opinion leader in new economy
`related businesses and technology. Citations supporting his recognition can be found on his web
`site at http://www.ipaction.com .
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`Some examples of projects he has performed in the broadcasting, cable TV, computer products,
`consumer electronics, media, telecommunications, and wireless communications sectors include:
` For Comcast Corporation, he supported a number of their initiatives in public network
`wireless services. This support included evaluation of investment opportunities, valuation of
`various options for acquiring spectrum in FCC auctions, development of capital investment
`estimates for several alternative business opportunities, and the development of decision
`support models used by management to select between alternatives.
` For International Mobile Machines (IMM), a firm that licenses patents to cellphone OEMs,
`he developed a roadmap of future services, architectures, and technology to support
`alternative visions of the development of cellular. He then worked with the firm to generate
`R&D projects designed to increase the base of patents for IMM to license in the future.
` For International Finance Corporation (the venture capital group of The UN's World Bank),
`he evaluated an investment opportunity in Cellon Inc, a PRC based cellphone design house.
`This project included inspection of Cellon's facilities in the PRC and France as well as
`detailed review of Cellon's facility assets, technology strengths, and intellectual property
` For the patent and licensing division of The General Electric Company, he has evaluated a
`number of patent portfolios in the wireless telecommunications space and provided feedback
`to the client on the application and value of these patents
` For Tele2 (a pan European cellular and wireline telephone company), he supported their
`efforts to procure an advanced cordless telephone from contract manufacturers in China
`(PRC). This involved development of detailed technical specifications, coordination of a
`request for intformation, (RFI), and evaluation of the responses.
` For Millicom International (a cellular provider in several developing nations), he studied
`capital spending and developed best practice benchmarks. The work products were then
`employed in forward planning and to develop strategies for improvement of their financial
`performance. The project involved the collection of data from over 25 systems in 12
`countries and developing capital efficiency metrics that were normalized to the specific
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`Stuart J. Lipoff
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`geographic and demographic specifics of each system. The project not only provided a
`measure of present and historical capital efficiency but also provided a management system
`to be employed for the future.
` For the banks providing financing to The Iridium Mobile Satellite Service, he served as a
`technical advisor and assisted in developing the contracts between the banks and Motorola in
`which Motorola secured the loan. As a technical advisor, he had extensive day-to-day
`interactions with Motorola's manufacturing and product design organization. The
`interactions included examination of the manufacturing cost, methods, and processes of
`Motorola's Subscriber Products Group cellfones, pagers, and related portable wireless data
`communications devices.
` For Sony USA, he supported a feasibility analysis of a planned investment by Sony into a
`wireless PCS carrier in the USA. This involved the development of alternative business
`models, financial analysis, and technical analysis in order to determine financial
`attractiveness and risk of proceeding with the venture.
` For Samsung Electronics Global Marketing, he developed a strategic framework for a line of
`portable and personal multimedia products to be introduced in The USA. The project
`included developing a common theme for a set of products that ranged from cellphones, MP3
`music players, electronic books, PDAs, to hand-held games. One the common theme was
`developed, product features and capabilities were detailed and market adoption models were
`developed to forecast demand.
` For Korea Mobile Telephone, he supported the project that developed a strategic plan to
`position KMT relative to Korea Telecom.
` For Symbol Technology, a manufacturer of hand-held industrial computing products, I co-
`developed the protocol for a wireless local area network that was the basis for the current
`IEEE 802.11 wireless LAN standard. Latter I worked with this same client to selected voice
`over internet protocol (VoIP) codecs and algorithms that support the client's current product
`offering cordless industrial voice telephony over a quality of service (QoS) managed wireless
`IP network.
` Leadership of the project for CableLabs that studied the technology and economics of
`wireless personal communications technology. This project is highlighted in the history of
`CableLabs in their website as one of the significant accomplishments of The Labs. The
`project included the selection of CDMA technologies and the development of strategies to
`compete with incumbent cellular carriers. This effort led to the formation of a consortium
`between Sprint and the cable MSOs that has evolved into the present Sprint PCS business.
` Co-inventor of the Commercial Free™ technology widely licensed to major consumer
`electronics manufacturers and incorporated in nearly all high end video tape recorders
`(VCRs), personal digital video recorders (PVRs), and new released DVD video recorders.
`The technology employs artificial intelligence techniques to automatically recognize
`commercial segments and remove them upon the playback of time shifted recorded video
`program material.
` For Rockwell Semiconductor, he supported a major project to identify and explore
`diversification opportunities beyond their current line of fax modems and compression chips.
`The project identified opportunities in wireless communications, broadband enterprise
`networks, and video signal processing. After identification of the opportunities, market
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`Stuart J. Lipoff
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`forecasts were developed, competitors identified, and an analysis of the attractiveness versus
`fit with Rockwell was performed to support a request for board approval of diversification
`plans.
` For Cambridge Silicon Radio (UK), he worked with the client to develop a prioritized list of
`applications for their Bluetooth component offerings. The project mapped applications into
`specific target customers and based upon an analysis that considered the market needs with
`CSR's capabilities, a prioritized roadmap of products was developed to steer the R&D
`portfolio.
` TCE markets cordless telephones in the USA under the GE Brand Name. The introduction of
`cost and size reduced imported products had an unexpected and immediate negative impact
`on market share. I was retained to develop modifications to the existing product to size
`reduce the existing product by reworking the existing inventory as well as develop a next
`generation product for new production. The project involved a combination of industrial
`design, antenna design, modification of the impedance matching electronics for the new
`antenna, and re-qualification of device under FCC regulations as a low power unlicensed
`communications device. The large telescoping antenna was replaced with a center loaded
`size reduced flexible antenna. An additional printed circuit board was designed and
`fabricated to tune and match the new antenna to the existing cordphone transceiver.
`Additional modifications to the transmitter involving component changes were developed to
`increase the transmitter power to overcome the additional loss in the loaded antenna.
`Manufacturing process sheets were designed and implemented in the factory to support the
`rework of the existing inventory. Engineering change orders were prepared for a new product
`design that included the changes on a single unified printed circuit board.
` For the investors in Mitel Semiconductor (Canada), he assisted the client value the
`telecommunications semiconductor device products and know-how in the firm. The project
`required a competitive review of The Mitel Products and technology, and then evaluating the
`future likely needs of the marketplace. Our recommendations indicated which products
`should be the basis of further investment and most likely to be valued in a sale or licensing.
` For Fairchild semiconductor, he was asked to support the market launch of a new line of high
`speed ECL logic by developing a high production value, multimedia presentation of the
`history of semiconductor devices in computing applications. This presentation became the
`keynote in an six city tour at Fairchild sponsored receptions for their clients.
` Also for Fairchild semiconductor, he led a project which examined unique switched capacitor
`ASICs developed for captive instrumentation applications as the basis for potential new
`merchant semiconductor products. The project required developing an understanding of the
`value of this technology versus conventional DSP solutions. By employing knowledge of the
`special needs of applications together with an understanding of filter technology, we were
`able to identify some medical instrumentation applications where the technology had an
`advantage.
` For the flash memory global marketing group of Samsung, he led a project that explored the
`opportunities for flash member in the emerging group of personal multimedia devices. These
`PMM devices ranged from PDAs, MP3 players, electronic books, to enhanced cellphones.
`The project developed visions and roadmaps for the rollout of these products and then
`translated this to the specific flash memory needs. A key aspect of the project was to
`determine the digital rights management and intelligence needs of the flash memory as
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`Stuart J. Lipoff
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`content storage media. The analysis drove the Samsung developments and led to their
`participation in the SD flash consortium.
` For Texas Instruments he supported several projects for their semiconductor components
`division. The first project involved analysis of the market for speech input and output
`applications and the fit between these applications and TI's DSP products. The project
`produced technology and market forecasts by application. By matching the current state of
`the art of DSP speed-power products with the application requirements, he was able to
`recommend a timeline and roadmap for TI's target market planning.
` For TRW, he participated in an assignment which reviewed all their non-classified military
`and defense technology to identify commercial applications. A number of systems
`applications in security for wireless communications and antifraud were developed which
`became the basis for successful spin-off operations. In addition, this project examined their
`GaAs design and production capabilities. The project resulted in foundry business for the
`GaAs fab in large volume consumer applications for direct to home satellite TV receivers.
` For a corporate cross sector event organized by Motorola Corporate for all their divisions, he
`prepared presentations on the visions of the future in each of the major sectors in which
`Motorola has an interest. The presentations included: consumer electronics, medical,
`automotive, industrial electronics, and communications. The presentations provided a basis
`for the cross sector teams to engage in long term planning for each division.
` For Intel he supported a project which examined the expected developments in consumer
`solid state still imaging (photography) in terms of adoption as well as technology forecasts
`for performance and cost. The project included developing ideas for complementary network
`based services that Intel might offer to support the forecast consumer adoption.
` For a manufacturer of hand-held industrial computing products, he co-developed the protocol
`for a wireless local area network that was the basis for the current IEEE 802.11 wireless LAN
`standard. Latter he worked with this same client to selected voice over internet protocol
`(VoIP) codecs and algorithms that support the client's current product offering cordless
`industrial voice telephony over a quality of service (QoS) managed wireless IP network.
` Leadership of the project that studied the technology and economics of wireless personal
`communications technology. The project included the selection of CDMA technologies and
`the development of strategies to compete with incumbent cellular carriers. This effort led to
`the formation of a consortium between Sprint and the cable MSOs that has evolved into the
`present Sprint PCS business.
` For Bell South he contributed to a major operations improvement project involving
`developing forecasts of the future competitive environment, customer needs, a strategy to
`compete, and new business models. These forecasts were then applied to develop business
`redesign recommendations and a list of new services offerings.
` For a large multinational cellular service provider he performed a review of their capital
`efficiency. The project involved the collection of data from over 25 systems in 12 countries
`and developing capital efficiency metrics that were normalized to the specific geographic and
`demographic specifics of each system. The project not only provided a measure of present
`and historical capital efficiency but also provided a management system to be employed for
`the future.
` For an OEM supplier of subscriber premise telephony equipment sold in multiple countries
`he engaged in an operations improvement project looking at all aspects of the design,
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`Stuart J. Lipoff
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`manufacturing, distribution, and support of this high volume consumer product. By means of
`including unique capabilities in the design of the next generation product that allowed for
`automatic configuration, he was able to improve the firms performance in multiple
`dimensions. The new product allowed for a single universal product that reduced inventory
`costs, simplified distribution, and reduced order fulfillment time. A cost benefit analysis was
`performed to demonstrate the value of the significant investment required and showed
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` Leadership of the project which developed the series of DOCSIS specifications for high
`speed residential cable modems. The scope of work included developing a roadmap and
`strategic framework for evolving the business from simple high speed internet services to
`multimedia broadband services combining voice, data, and secure electronic content delivery.
`This project was performed under contract to the MCNS consortium of cable TV operators
`representing 85% of the subscriber base in North America and has since been adopted by the
`United Nations as a global telecommunications standard.
` For GE's television manfacturing business unit, I was asked to benchmark the manufacturing
`costs of GE's TV versus that of four domestic and foreign competitors. This project was
`performed by reverse engineering each of the competitive products to develop costed bills of
`materials and to determine which sections of the product were produced on automated versus
`manual assemble lines. The labor costs were then estimated for each section of the product
`and the results compared to the GE product.
` Whistler is generally known as a large volume manufacturer of radar detectors sold to
`consumers to avoid speeding violations. I has retained to develop a new recreational marine
`product called Brite Buoy. This product was a two part battery powered system consisting of
`a floating radio receiver that operates a flashing lamp and a handheld coded radio transmitter
`operating at 900MHz that activates the lamp. The product was designed to allow a boat
`owner to find their mooring in the evening. I designed the unit to make maximum use of the
`existing radar receiver IF section in order to allow the benefits of large volume purchase of
`common components as well as reduce risk and time to market. I designed and developed a
`SAW Filter stabilized transmitter incorporating low cost modulators used in garage door
`openers. The unit was design for manufacture using the clients existing high volume
`automated surface mount assembly lines.
` For B&H, he led the team that developed a digital radio paging product employing thick film
`hybrid RF and custom baseband integrated circuits. The project was designed for high
`volume manufacture using in-house production systems.
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