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`INFORMATION DISCLOSURE
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`First Named Inventer|Wood, etal.
`STATEMENT BY APPLICANT
`Art Unit
`( Not for submission under 37 CFR 1.99)
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`Examiner Name Attorney Docket Number
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`ENIT 9834C2
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` 6219696
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` 2001-04-17
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`U.S.PATENTS
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`Martinez
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`Lauterbach, et al.
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`Bailey, et al.
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`Lemelson, et al.
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`2000-08-29
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`First Named Inventor|Wood , et al.
`STATEMENT BY APPLICANT
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`Examiner Name
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`2011-12-05
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`Filing Date
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`INFORMATION DISCLOSURE First Named Inventor|Wood,etal.
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`STATEMENT BY APPLICANT |,
`( Not for submission under 37 CFR 1.99)
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`Application Number
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`ENIT 98342
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`2004-06-22
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`Sznaider,et al.
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`2004-08-31
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`Richard
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`6867688
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`2005-03-15
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`6882837
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`Fernandez,et al.
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`24
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`2005-09-20
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`Ogasawara
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`1989-12-12
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`Dutton
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`6721542
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`2004-04-13
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`Anttila, et al.
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`6766163
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`2004-07-20
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`Sharma
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`INFORMATION DISCLOSURE
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`2011-12-05
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`ENIT 98342
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`13
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`20050030977
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`Al
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`2005-02-10
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`Casey, etal.
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`14
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`20050162267
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`2005-07-28
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`Khandelwal, etal.
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`20050096065
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`2005-05-05
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`16
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`20050261012
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`2005-11-24
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`Weiser
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`2000244427
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`JP
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`2000-09-08
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`Ret @/
`
`(19) a
`
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`
`EuropeanPatent Office
`Office européen des brevets
`
`CATA
`
`EP 1032 148 A2
`
`(11)
`
`(12)
`
`EUROPEAN PATENT APPLICATION
`
`(43) Date of publication:
`30.08.2000 Bulletin 2000/35
`
`(51) intcl7; HO4H 7/00
`
`(21) Application number: 99308057.1
`
`(22) Date offiling: 13.10.1999
`
`(84) Designated Contracting States:
`AT BE CH CY DE DK ES FI FR GB GRIEITLILU
`MC NL PT SE
`Designated Extension States:
`AL LT LV MK RO SI
`
`(30) Priority: 15.02.1999 SG 9900051
`
`(71) Applicant: Advent Television Ltd.
`Singapore 298135 (SG)
`
`(72) Inventor: Chatfield, Robert Jeffries
`357853 Singapore (SG)
`
`(74) Representative: Powell, Timothy John
`Eric Potter Clarkson,
`Park View House,
`58 The Ropewalk
`Nottingham NG1 SDD (GB)
`
`
`system.
`
`(54) Asystem for electronic placement and broadcast of an advertisement
`
`t
`
`
`
`A system for placing advertisements and
`(67)
`broadcast thereof is disclosed, comprising:
`
`a data server, accessible via a plurality of networked
`computers, for receiving data concerning an adver-
`tisement and arranged to validate said data and
`communicate validated data to at least one proces-
`sor means;
`
`each processor means being associated with a cor-
`responding media broadcast system and arranged
`to allocate each advertisement represented byval-
`idated data at least one broadcast time and com-
`municate said validated data to layout generation
`meansat each broadcasttime,
`
`said layout generation means responsiveto the val-
`idated data to produce an advertisement display
`and to combine the advertisement display with a
`media display for broadcast by the media broadcast
`
`FIGURE 1
`
`Printed by Jouve, 75001 PARIS (FR)
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`1
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`EP 1 032 148 A2
`
`2
`
`Description
`
`FIELD OF THE INVENTION
`
`[0001] This invention relates toa system for electronic
`placement and broadcast of an advertisement. The in-
`vention is particularly, although not exclusively, suited
`for broadcasting advertisements by television.
`
`BACKGROUND ART
`
`and to combine the advertisement display with a
`media display for broadcastby the media broadcast
`system.
`
`Preferably, the data serverincludesa clip art
`[0008]
`gallery from which advertisers can select clip art.
`[0009]
`Preferably, said data includes:
`
`a text description;
`paymentinformation;
`selectedclip art;
`coverage data; and
`advertising frequency data.
`
`[0002] Currently, advertisernents can be placed ina
`number of different media types, including newspapers
`and television.
`Preferably, said data server includesfilter
`[0010}
`in a
`[0003] The cost of placing an advertisement
`means arranged to remove predetermined words from
`newspaper is relatively low. However, newspaper clas-
`said text description.
`sifieds tend to be visually unattractive, typically consist-
`[0011]
`Preferably, saidfilter means performs a search
`ing of large volumesof text. Adding graphic material to
`of the text description for any word or phraseinalist of
`a newspaper classified advertisement can significantly
`20
`increase the cost of the advertisement.
`prohibited words and phrases.
`[0012]
`In one arrangement, said filler means is ar-
`[0004] Television advertisements have a relatively
`tanged to reject said advertisementif the text descrip-
`high cost for both production and broadcast. As such,
`tion contains more than a predetermined number of pro-
`television advertisements are generally not suited to
`smaller, individual advertisements.
`hibited words or phrases.
`(0013)
`Preferably, said data serverincludesfinancial
`[0005] Television advertisements have the advantage
`verification means arranged to confirm said paymentin-
`of reaching a group of peaple who may be watching a
`formationis valid.
`single television. Further,
`television advertisements
`[0014]
`Preferably, said financial verification means
`tend to be more dynamic than printed text and are there-
`calculates the cost of said advertisement from at least
`fore morelikely to catch the attention of a casual observ-
`er.
`said coverage data and said advertising frequency data.
`[0015]
`Preferably, said financial verification means
`obtains paymentforthe calculated cost before verifying
`said data.
`[0016]
`Preferably, said data server is arranged to
`communicate said validated data to al least one proc-
`essor means whose media broadcast system operates
`in said coverage area.
`[0017]
`Preferably, said data server includesa store of
`advertisements accessiblevia the plurality of networked
`computers.
`[0018]
`Preferably, said data server is arranged to add
`an advertisement corresponding to validated data to
`said store.
`
`25
`
`30
`
`DISCLOSURE OF THE INVENTION
`
`[0006} Throughout the specification, unless the con-
`text requires otherwise, the word "comprise" or varia-
`tions such as "comprises" or "comprising", will be un-
`derstood to imply the inclusion of a stated integer or
`group of integers but not the exclusion of any other in-
`teger or group of integers.
`[0007]
`In accordancewith a first aspect of this inven-
`tion, there is provided a system for placing advertise-
`ments and broadcastthereof, comprising:
`
`35
`
`40
`
`a data server, accessible via a plurality of networked
`computers,for receiving data concerning an adver-
`tisement and arranged to validate said data and
`communicate validated data to at least one proces-
`sor means;
`
`each processor means being associatedwith a cor-
`responding media broadcast system and arranged
`to allocate each advertisement represented by val-
`idated data at least one broadcast time and com-
`municate said validated data to layout generation
`meansat each broadcasttime;
`
`Preferably, said media broadcast system com-
`[0019]
`prises a television broadcaststation.
`[0020]
`Proferably, said television broadcast station
`comprisesa digital television broadcaststation.
`[0021]
`Preferably, said media display comprisesa tel-
`avision picture.
`[0022]
`Preferably, said media display and the adver-
`tisement display occupy separate regions on the televi-
`sion.
`
`[0023] Alternatively, the advertisementdisplay is su-
`perimposed on the media display.
`BRIEF DESCRIPTION OF THE DRAWINGS
`
`50
`
`$5
`
`said layout generation means responsiveto the val-
`idated data to produce an advertisement display
`
`[0024]
`
`The invention will now be described with refer-
`
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`3
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`EP 1 032 148 A2
`
`4
`
`ence to one embodimentthereof and the accompanying
`drawing, which showsthe system of the embodiment.
`
`slots during which their advertisementwill be broad-
`cast.
`
`BEST MODE(S) FOR CARRYING OUT THE
`INVENTION
`
`*
`
`email address. This is not essential, howeverit al-
`lows the system 10 to provide the user with feed-
`back concerning their advertisement.
`
`10
`
`20
`
`25
`
`30
`
`A user accessing the advertisement place-
`[0028]
`mentfacility on thefirst computer 12 can enter data con-
`cerning their advertisement. By submitting their data,
`the useris requesting that the advertisementis broad-
`cast. This data includes:
`
`{0025] The embocimentis directed towards a system
`Thefirst computer 12 then validates the data
`[0028]
`10 for placing advertisements and broadcast thereof.
`as follows. Firstly, the text description is passed through
`The system 10 comprises a data serverin the form of a
`a filter to remove any prohibited words or phrases. This
`first computer 12, and three processor meansin the
`is to ensure that undesirable material is not broadcast.
`form of second computers 14, 16 and 18. Each of the
`The filter can take several forms, including a literal com-
`second computers 14, 16 and 18 are associated with a
`parison of each wordin the text description withalist of
`corresponding digital television broadcast system 14a,
`16a and 18a.
`prohibited words and a phonetic comparison.
`1S
`[0030]
`If the text description contains more than a pre-
`[0026]
`Thefirst computer 12 is accessible via plurality
`determined number of prohibited words, the advertise-
`of networked computers 20 . Thefirst computer 12 and
`mentis rejected. If the user supplied an email address,
`the computers 20 are intemetworked by any suitable
`the user is sent a message informing them of the rejec-
`means, such as a MAN, WAN, orthe Internet. The net-
`tion.
`work is shown in the diagram as 22.
`If the messageis not rejected, the first compu-
`[0031]
`[0027]
`The first computer 12 includes an advertise-
`ter 12 then calculates the costof the advertisement from
`ment placementfacility accessible from any of the com-
`the submitted data. The cost can be based data such
`puters 20.It is envisaged that the advertisementplace-
`as the coverage area, advertisement frequency data,
`mentfacility will be a web page onthe Internet in some
`embodiments.
`and whetheranyclip are is selected.
`[0032]
`Thefirst computer 12 then validates the pay-
`ment information. Preferably, this is done by the first
`computer 12 effecting payment of the calculated cost
`from the credit card. If the payment is refused, the ad-
`vertisementis rejected and the user is sent an appropri-
`ate message.
`[0033]
`If the text description and the paymentinfor-
`mation are successfully validated, the first computer
`forms validated data comprisingthe filtered text descrip-
`tion, clip art selected by the user, coverage data, adver-
`tising frequency data, and email address. The validated
`data is then communicated to the relevant second com-
`puter 14, 16 and/or 18 based on the coverage data. For
`convenience, the second computers 14, 16 and 18 are
`also connected to the network 22.
`In other embodi-
`ments, the secand computers 14, 16 and 18 maybein
`communication with the first computer 12 by other
`* coverage data selected fromalist. The list details
`means.
`the areasthat the advertisement can be broadcast
`to, determined by the cove