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`Apple v. PMC
`IPR2016-00754
`Page 1
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`Apple v. PMC
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`Apple v. PMC
`IPR2016-00754
`Page 5
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`Apple v. PMC
`IPR2016-00754
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`Apple v. PMC
`IPR2016-00754
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`Apple v. PMC
`IPR2016-00754
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`Apple v. PMC
`IPR2016-00754
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`Apple v. PMC
`IPR2016-00754
`Page 12
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`Apple v. PMC
`IPR2016-00754
`Page 13
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`PMC Exhibit 2016
`Apple v. PMC
`IPR2016-00754
`Page 14
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`PMC Exhibit 2016
`Apple v. PMC
`IPR2016-00754
`Page 15
`
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`PMC Exhibit 2016
`Apple v. PMC
`IPR2016-00754
`Page 16
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`PMC Exhibit 2016
`Apple v. PMC
`IPR2016-00754
`Page 17
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`Apple v. PMC
`IPR2016-00754
`Page 18
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`Apple v. PMC
`IPR2016-00754
`Page 19
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`PMC Exhibit 2016
`Apple v. PMC
`IPR2016-00754
`Page 20
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`PMC Exhibit 2016
`Apple v. PMC
`IPR2016-00754
`Page 21
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`PMC Exhibit 2016
`Apple v. PMC
`IPR2016-00754
`Page 22
`
`
`
`UNITED STATES PATENT APPLICATION
`
`JOHN C. HARVEY AND JAMES W. CUDDIHY
`
`Fbn
`
`SIGNAL Pnocessma APPARATUS AND METHODS
`
`PMC Exhibit 2016
`Apple v. PMC
`IPR2016-00754
`Page 23
`
`
`
`gs" ocgssme APPARATUS AND METHODS
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`TABLE OF CONTENTS
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`CROSS-REFERENCE TO RELATED APPLICATIONS
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`BACKGROUND OF THE INVENTION
`
`SUMMARY OF THE INVENTION
`
`BRIEF DESCRIPTION OF THE DRAWINGS
`
`‘DESCRIPTION OF THE PREFERRED EMBODIMENTS
`
`ONE COMBINED MEDIUM
`
`THE SIGNAL PROCESSOR
`
`SIGNAL DECODERS
`
`THE SIGNAL PROCESSOR SYSTEM
`
`INTRODUCTION TO THE SIGNALS OF THE INTEGRATED SYSTEM .
`
`THE COMPOSITION OF SIGNAL INFORMATION
`
`...
`
`COMANDS,
`
`INFORMATION SEGMANTS, AND PADDING BITS
`
`THE ORGANIZATION OF MESSAGE STREAMS
`
`... MESSAGES, CADENCE
`
`INFORMATION, AND END OF FILE SIGNALS
`
`DETECTING END OF FILE SIGNALS
`
`PMC Exhibit 2016
`Apple v. PMC
`IPR2016-00754
`Page 24
`
`
`
`THE NORMAL TRANSMISSION LOCATION
`
`OPERATING SIGNAL PROCESSOR SYSTEMS ... INTRODUCTION
`
`OPERATING SIGNAL PROCESSOR SYSTEMS ... EXAMPLE #1
`
`OPERATING S. P. SYSTEMS ... EXAMPLE #1 (SECOND MESSAGE)
`
`OPERATING S. P. SYSTEMS ... EXAMPLE #1 (THIRD MESSAGE)
`
`OPERATING S. P. SYSTEMS ... EXAMPLE #1 (A FOURTH MESSAGE)
`
`OPERATING SIGNAL PROCESSOR SYSTEMS ... EXAMPLE #2
`
`THE PREFERRED CONFIGURATION OF CONTROLLER, 39, AND SPAM-
`
`CONTROLLER, 205C.
`
`OPERATING S. P. SYSTEMS ... EXAMPLE #3
`
`OPERATING S. P. SYSTEMS ... EXAMPLE #3
`
`(SECOND MESSAGE)
`
`OPERATING S. P. SYSTEMS ... EXAMPLE #3
`
`(THIRD MESSAGE)_
`
`OPERATING SIGNAL PROCESSOR SYSTEMS ... EXAMPLE #4
`
`OPERATING S. P. SYSTEMS ... EXAMPLE #4
`
`(SECOND MESSAGE)
`
`OPERATING S. P. SYSTEMS ... EXAMPLE #4
`
`(THIRD MESSAGE)
`
`246
`
`OPERATING SIGNAL PROCESSOR SYSTEMS ... EXAMPLE #5
`
`248
`
`OPERATING SIGNAL PROCESSOF SYSTEMS ... SIGNAL RECORD TRANSFER
`
`PMC Exhibit 2016
`Apple v. PMC
`IPR2016-00754
`Page 25
`
`
`
`REGULATING THE RECEPTION AND.USE OF PROGRAMMING
`
`...
`
`(INCLUDING EXAMPLE #6)
`........
`278
`
`OPERATING S. P. REGULATING SYSTEMS
`
`...
`
`EXAMPLE #7
`
`MONITORING RECEIVER STATION RECEPTION AND OPERATION
`
`288
`
`312
`
`AUTOMATING INTERMEDIATE TRANSMISSION STATIONS
`
`........
`
`324
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`_ AUTOMATING INTERMEDIATE TRANSMISSION STATIONS ... EXAMPLE #8
`340
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`AUTOMATING INTERMEDIATE STATION COMBINED MEDIUM OPERATIONS
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`...
`
`(INCLUDING EXAMPLE #9}
`
`NETWORK CONTROL OF INTERMEDIATE GENERATING AND EMBEDDING ...
`
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`374
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`AUTOMATING ULTIMATE RECEIVER STATIONS
`
`...........
`
`390
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`MORE REGARDING THE PREFERRED CONTROLLER OF A SPAM DECODER
`........
`396
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`
`AUTOMATING U. R. STATIONS ... COORDINATING A STEREO SIMULCAST
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`406
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`AUTOMATING U. R. STATIONS ...
`
`RECEIVING SELECTED PROGRAMING
`
`........
`
`419
`
`PMC Exhibit 2016
`Apple v. PMC
`IPR2016-00754
`Page 26
`
`
`
`AUTOMATING U. R. STATIONS
`
`... MORE ON EXAMPLE #7
`
`...
`
`RECEIVING SELECTED PROGRAMMING AND COMBINING
`
`SELECTED URS MICROCOMPUTERS, 205, AUTOMATICALLY
`TO THE COMPUTER SYSTEM OF A SELECTED
`
`PROGRAMING TRANSMISSION
`
`CONTROLLING COMPUTER-BASED COMBINED MEDIA OPERATIONS
`
`TRANSMITTING AND RECEIVING PROGRAM INSTRUCTION SETS
`
`AUDIO OVERLAYS AND OTHER OVERLAYS
`
`AUTOMATING U. R. STATIONS
`
`...
`
`EXAMPLES #9 AND #10 CONTINUED
`
`COORDINATING COMPUTERS, TELEVISION, AND PRINT
`
`PREPROGRAMING RECEIVER STATION OPERATING SYSTEMS
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`THE PREFERRED SPAM HEADER
`
`20
`
`A SUMARY EXAMPLE #11 ... AND THE GENERAL CASE
`
`PMC Exhibit 2016
`Apple v. PMC
`IPR2016-00754
`Page 27
`
`
`
`\
`S
`
`filed May 3,
`
`App. 849,226, filed March 10,
`
`W
`
`'
`
`as a continuation
`
`of Patent App. 588,126, filed
`
`25, 1990, which was a
`
`continuation of Patent
`
`a-
`
`-96, filed Sept. 11, 1987,
`
`'
`
`‘ I
`
`Patent App. 829, 531,
`
`19, filed Nov. 3,
`BACKGROUND OF THE INVENTION
`
`The invention relates to an integrated system of
`
`programming comunication-and involves the fields of computer
`
`processing, computer communications, television, radio, and
`other electronic communications: the fields of automating the
`
`handling, recording, and retransmitting of television, radio,
`
`computer, and other electronically transmitted programming:
`
`and the fields of regulating, metering, and monitoring the
`
`availability, use, and usage of such programming.
`
`For years, television has been recognized as a most
`
`powerful medium for communicating ideas. And television is
`so—called "user-friendly“: that is, despite technical
`
`complexity, television is easy for subscribers to use.
`
`Radio and electronic print services such as stock
`
`brokers‘ so-called "tickers" and "broad tapes" are also
`
`powerful, user friendly mass media.
`
`(Hereinafter,
`
`the
`
`electronic print mass medium is called, "broadcast print.")
`
`But television, radio, and broadcast print are only
`
`mass media.
`
`Program content is the same for every viewer.
`
`Occasionally one viewer may see, hear, or read information of
`
`specific relevance to him (as happens when a guest on a
`
`television talk show turns to the camera and says, "Hi, Mom"),
`
`but such electronic media have no capacity for conveying user
`
`specific information simultaneously to each user.
`For years, computers have been recognized as having
`
`unsurpassed capacity for processing and displaying user
`
`specific information.
`
`7
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`
`
`But computer processing is not a mass medium.
`Computers‘operate under the control of computer programs
`that are inputted by specific users for specific
`
`purposes, not programs that are broadcast to and
`executed simultaneously at the stations of mass user
`
`audiences. And computer processing is far less user
`
`friendly than, for example,
`television.
`Today great potential exists for combining the
`
`capacity of broadcast comunications media to convey
`
`ideas with the capacity of computers to process and
`output user specific information. One such combination
`would provide a new radio-based or broadcast print
`
`medium with the capacity for conveying general
`
`information to large audiences -- e.g., "Stock prices
`
`rose today in heavy trading,“ —— with information of
`
`specific relevance to each particular user in the
`audience -- e.g., "but the value of your stock portfolio
`went down."
`(Hereinafter,
`the new media that result
`
`from such combinations are called "combined" media-)
`
`Unlocking this potential is desirable because
`
`these new media will add substantial richness and
`
`information and
`variety to the communication of ideas,
`entertainment. Understanding complex subjects and
`
`making informed decisions will become easier.
`To unlock this potential fully requires means
`
`and methods for combining and controlling receiver
`
`systems that are now separate -- television and
`
`computers, radio and computers, broadcast print and
`computers,
`television and computers and broadcast print,
`etc.
`
`But it requires much more.
`
`To unlock this potential fully requires a
`
`system with efficient capacity for satisfying the
`demands of subscribers who have little receiver
`
`apparatus and simple information demands as well as
`subscribers who have extensive apparatus and complex
`
`demands.
`
`It requires capacity for transmitting and
`
`organizing_vastly more information and programing than
`
`PMC Exhibit 2016
`Apple v. PMC
`IPR2016-00754
`Page 29
`
`
`
`any one-channel transmission system can possibly convey at
`one time.
`It requires capacity for controlling intermediate
`
`transmission stations that receive information and
`
`programming from many sources and for organizing the
`information and programming and retransmitting the
`
`information and programming so as to make the use of the
`information and programming at ultimate receiver stations as
`efficient as possible.
`
`To unlock this potential also requires efficient
`
`capacity for providing reliable audit information to (l)
`advertisers and others who pay for the transmission and
`
`performance of programming and (2) copyright holders, pay
`service operators, and others such as talent who demand,
`instead,
`to be paid. This requires capacity for identifying
`
`and recording (1) what television, radio, data, and other
`programming and what instruction signals are transmitted at
`each transmission station and (2) what is received at each
`
`receiver station as well as (3) what received programming is
`
`combined or otherwise used at each receiver station and (4)
`
`how it is received, combined, and/or otherwise used.
`
`Moreover, this system must have the capacity to ensure
`
`that programming supplied for pay or for other conditional
`use is used only in accordance with those conditions.
`For
`
`. example, subscriber station apparatus must display the
`commercials that are transmitted in transmissions that
`
`advertisers pay for. The system must have capacity for
`decrypting,
`in many varying ways, programming and instruction
`signals that are encrypted and for identifying those who
`pirate programming and inhibiting piracy.
`It is the object of this invention to unlock this
`great potential in the fullest measure by means of an
`integrated system of programming communication that joins
`together all these capacities most efficiently.
`Computer systems generate user specific information,
`5 but in any given computer system, any given set of program
`
`30
`
`3
`
`PMC Exhibit 2016
`Apple v. PMC
`IPR2016-00754
`Page 30
`
`
`
`instructions that causes and controls the generation of user
`
`specific information is inputted to only one computer at a
`time.
`'
`
`Computer communications systems do transmit data
`
`5
`
`The Dataspeed Corporation division of
`point—to-multipoint.
`Lotus Development Corporation of Cambridge, Massachusetts
`transmits real-time financial data over radio frequencies to
`microcomputers equipped with devices called "modios" that
`combine the features of radio receivers, modems, and
`
`decryptors.
`
`The Equatorial communications Company of
`
`Mountain View, California transmits to similarly equipped
`
`receiver systems by satellite. At each receiver station,
`apparatus receive the particular transmission and convert its
`data content into unencrypted digital signals that computers
`
`can process.
`
`"Each subscriber programs his subscriber station
`
`apparatus to select particular data of interest.
`
`It only transmits data: it
`This prior art is limited.
`No system is preprogrammed
`does not control data processing.
`to simultaneously control_a plurality of central processor
`
`units, operating systems, and pluralities of computer
`
`peripheral units. None has capacity to cause simultaneous
`
`generation of user specific information at a plurality_of
`receiver stations. None has any capacity to cause subscriber
`
`station computers to process received data, let alone in ways
`
`that are not inputted by the subscribers. None has any
`
`capacity to explain automatically why any given information
`
`might be of particular interest to any subscriber or why any
`
`subscriber might wish to select information that is not
`
`selected or how any subscriber might wish to change the way
`
`30
`
`selected information is processedf
`
`As regards broadcast media, systems in the prior art
`
`have capacity for receiving and displaying multiple images on
`television receivers simultaneously.
`one such system for
`
`superimposing printed characters transmitted incrementally
`
`35
`
`during the vertical blanking interval of the television
`
`PMC Exhibit 2016
`Apple v. PMC
`IPR2016-00754
`Page 31
`
`
`
`to
`
`to
`
`to
`
`scanning format is described in U. 5. Patent to Kimura No.
`3,891,792. U.S. Patent to Baer No. 4,310,854 describes a
`second system for continuously'disp1aying readable
`alphanumeric captions that are transmitted as digital data
`superimposed on a normal FM sound signal and that relate in
`program content to the conventional television information
`upon which they are displayed. These systems permit a viewer
`to view a primary program and a secondary program.
`This prior art, too, is limited.
`It has no capacity
`overlay any information other than information transmitted
`all receiver stations simultaneously.
`It has no capacity
`overlay any such information except
`in the order in which
`is received.
`It has no capacity to cause receiver station
`computers to generate any information whatsoever, let alone
`user specific information.
`It has no capacity to cause
`overlays to commence or cease appearing at receiver stations,
`let alone commence and cease appearing periodically.
`As regards the automation of intermediate transmission
`stations, various so—called "cueing" systems in the prior art
`operate in conjunction with network broadcast transmissions
`to automate the so—called "cut—in“ at local television and
`
`it
`
`radio stations of locally originated programming such as so-
`called "local spot" advertisements.
`
`Also in the prior art, U.S. Patent to Lambert No.
`4,381,522 describes a cable television system controlled by a
`minicomputer that responds to signals transmitted from
`viewers by telephone.
`In response to viewers’
`input
`preferences,
`the computer generates a schedule which
`determines what prerecorded, so—called local origination
`programs will be transmitted, when, and over what channels.
`The computer generates a video image of this schedule which
`it transmits over one cable channel to viewers which permits
`them to see when they can view the programs they request and
`Then,
`over what channels.
`in accordance with the schedule,
`it actuates preloaded video tape, disc or film players and
`
`_35
`
`PMC Exhibit 2016
`Apple v. PMC
`IPR2016-00754
`Page 32
`
`
`
`transmits the programming transmissions from these players to
`
`the designated cable channels by means of a controlled video
`switch.
`
`This prior art, too,
`
`is limited. It has no capacity to
`
`schedule automatically or transmit any programming other than
`
`that loaded immediately at the play heads of the controlled
`
`video players.
`
`It has no capacity to load the video players
`
`or identify what programming is loaded on the players or
`
`verify that scheduled programs are played correctly.
`
`It has
`
`no capacity to cause the video players to record programming
`
`from any source.
`
`It has no capacity to receive programming
`
`transmissions or process received transmissions in any way.
`
`It has no capacity to operate under the control of
`
`instructions transmitted by broadcasters.
`
`It has no capacity
`
`to insert signals that convey information to or control,
`
`in
`
`the automatic operation of ultimate receiver station
`any way,
`apparatus other than television receivers.
`I
`As regards the automation of ultimate receiver
`
`stations,
`
`in the prior art, U.S. Patent to Bourassin et al.
`
`No. 4,337,430 describes a dynamic interconnection system for
`
`connecting at least one television receiver to a plurality of
`
`television peripheral units.
`
`By means of a single remote
`
`keyboard, a viewer can automatically connect and disconnect
`
`any of the peripheral units without the need manually to
`
`switch systems or fasten and unfasten cabling each time.
`
`In
`
`addition, using a so—called “image-within—image" capacity,
`
`the viewer can superimpose a secondary image from a second
`
`peripheral unit upon the primary image on the television
`display.
`In this fashion,
`two peripheral units can be viewed
`simultaneously on one television receiver. U.S. Patent to
`
`Freeman et. al. No. 4,264,925 describes a multi-channel
`programming transmission system wherein subscribers may
`
`select manually among related programming alternatives
`transmitted simultaneously on separate channels.
`7
`This prior art,
`too, is limited.
`It has no capacity
`
`PMC Exhibit 2016
`Apple v. PMC
`IPR2016-00754
`Page 33
`
`
`
`for interconnecting or operating a system at any time other
`
`than the time when the order to do so is entered manually at
`the system or remote keyboard.
`It has no capacity for acting
`on instructions transmitted by broadcasters to interconnect,
`
`actuate or tune systems peripheral to a television receiver
`
`or to actuate a television receiver or automatically change
`
`channels received by a receiver.
`It has no capacity for
`coordinating the programming content transmitted by any given
`peripheral system with any other programming transmitted to a
`television receiver.
`It has no capacity for controlling two
`
`separate systems such as, for example, an automatic radio and
`television stereo simulcast.
`It has no capacity for
`
`selectively connecting radio receivers to radio peripherals
`such as computers or printers or speakers or for connecting
`
`computers to computer peripherals (except perhaps a
`television set).
`It has no capacity for controlling the
`
`operation of decryptors or selectively inputting
`transmissions to decryptors or outputting transmissions from
`
`It has no capacity for
`decryptors to other apparatus.
`monitoring and maintaining records regarding what programming
`is selected or played on any apparatus or what apparatus is
`
`connected or how connected apparatus operate.
`
`The prior art includes a variety of systems for
`monitoring programming and generating so—called "ratings."
`one system that monitors by means of embedded digital signals
`is described in U.S. Patent to Haselwood, et al. No.
`
`4,025,851. Another that monitors by means of audio codes
`that are only "substantially inaudible" is described in U.s.
`Patent to Crosby No. 3,845,391.
`A third that automatically
`monitors a plurality of channels by switching sequentially
`among them and that includes capacity to monitor audio and
`visual quality is described in U.S. Patent to Greenberg No.
`4,547,304.
`
`It has capacity to
`is limited.
`too,
`This prior art,
`ximonitor only single broadcast stations, channels or units and
`
`PMC Exhibit 2016
`Apple v. PMC
`IPR2016-00754
`Page 34
`
`
`
`lacks capacity to monitor more than one channel at a time or
`to monitor the combining of media. At any given monitor
`
`station, it has had capacity to monitor either what is
`transmitted over one or more channels or what is received on
`
`one or more receivers but not both.
`
`It has assumed monitored
`
`signals of particular format in particular transmission
`locations and has lacked capacity to vary formats or
`
`locations or to distinguish and act on the absence of signals
`
`or to interpret and process in any fashion signals that
`appear in monitored locations that are not monitored signals.
`It has lacked capacity to identify encrypted signals then
`
`It has lacked capacity to record and also
`decrypt them.
`transfer information to a remote geographic location
`
`simultaneously.
`
`As regards recorder/player systems, many means and
`
`methods exist in the prior art for recording television or
`
`audio programming and/or data on magnetic, optical or other
`
`recording media and for retransmitting prerecorded
`
`programming. Video tape recorders have capacity for
`automatic delayed recording of television transmissions on
`
`the basis of instructions input manually by viewers.
`
`So-
`
`called "interactive video" systems have capacity for locating
`
`prerecorded television programming on a given disc and
`transmitting it to television receivers and locating
`
`prerecorded digital data on the same disc and transmitting
`them to computers.
`
`It has no capacity
`too, is limited.
`This prior art,
`for automatically embedding signals in and/or removing
`
`embedded signals from a television transmission then
`
`recording the transmission.
`It has no capacity for
`controlling the connection or actuation or tuning of external
`apparatus.
`It has no capacity for retransmitting prerecorded
`programming and controlling the decryption of said
`programming, let alone doing so on the basis of signals that
`:5 are embedded in said programming that contain keys for the
`
`PMC Exhibit 2016
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`IPR2016-00754
`Page 35
`
`
`
`It has no capacity for
`decryption of said programming.
`operating on the basis of control signals transmitted to
`recorder/players at a plurality of subscriber stations, let
`alone operating on the basis of such signals to record user
`specific information at each subscriber station.
`As regards decoders and decryptors, many different
`systems exist, at present,
`that enable programming suppliers
`to restrict the use of transmitted programming to only duly
`authorized subscribers.
`The prior art includes so-called
`
`"addressable" systems that have capacity for controlling
`specific individual subscriber station apparatus by means of
`control instructions transmitted in broadcasts.
`Such systems
`
`enable broadcasters to turn off subscriber station
`
`decoder/decryptor apparatus of subscribers who do not pay
`their bills and turn them back on when the bills are paid.
`This prior art, too,
`is limited.
`It has no capacity
`for decrypting combined media programming.
`It has no
`capacity for identifying then selectively decrypting control
`instructions embedded in unencrypted programming
`
`transmissions.
`It has no capacity for identifying
`_
`programming transmissions or control instructions selectively
`and transferring them to a decryptor for decryption.
`It has
`
`no capacity for transferring the output of a decryptor
`It
`selectively to one of a plurality of output apparatus.
`has no capacity for automatically identifying decryption keys
`and inputting them to a decryptor to serve as the key for any
`step of decryption.
`It has no capacity for identifying and
`recording the identity of what is input to or output from a
`decryptor.
`It has no capacity for decrypting a transmission
`then embedding a signal in the transmission-—let alone for
`simultaneously embedding user specific signals at a plurality
`of subscriber stations.
`It has no capacity for
`
`distinguishing the absence of an expected signal or
`
`controlling any operation when such absence occurs.
`Further significant limitations arise out of the
`
`PMC Exhibit 2016
`Apple v. PMC
`IPR2016-00754
`Page 36
`
`
`
`failure to reconcile aspects of these individual areas of
`art—-monitoring programming, automating ultimate receiver
`stations, decrypting programming, generating the programming
`etc.-—into an integrated system. These limitations
`itself,
`
`are both technical and commercial.
`
`the commercial objective of the
`For example,
`aforementioned monitoring systems of Crosby, Haselwood et.
`al., and Greenberg is to provide independent audits to
`advertisers and others who pay for programming transmissions.
`
`All require embedding signals in programming that are used
`only to identify programming. Greenberg, for example,
`requires that a digital signal be transmitted at a particular
`place on a select line of each frame of a television program.
`But television has only so much capacity for transmitting
`signals outside the visible image: it is inefficient for such
`signals to serve only one function: and broadcasters can
`foresee alternate potential for this capacity that may be
`more profitable to them. Furthermore, advertisers recognize
`that if the systems of Crosby, Haselwood and Greenberg
`
`distinguish TV advertisements by means of single purpose
`signals,
`television receivers and video tape recorders can
`include capacity for identifying said signals and suppressing
`the associated advertisements. Accordingly, no independent
`
`automatic comprehensive so—called "proof-of—performance"
`
`audit service has yet proven commercially viable.
`As a second example, because of the lack of a viable
`
`independent audit system, each service that broadcasts
`encrypted programming controls and services at each
`subscriber station one or more receiver/decryptors dedicated
`
`to its service alone. Lacking a viable audit system,
`
`services do not transmit to shared, common
`
`receiver/deoryptors.
`These are just two examples of limitations that arise
`in the absence of an integrated system of programming
`
`communication.
`
`35
`
`PMC Exhibit 2016
`Apple v. PMC
`IPR2016-00754
`Page 37
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`
`
`It is an object of the present invention to overcome
`
`these and other limitations of the prior art.
`
`SUMMARY OF THE INVENTION
`
`The present invention consists of an integrated system
`
`of methods and apparatus for communicating programming.
`
`The
`
`term "programming" refers to everything that is transmitted
`
`electronically to entertain,
`
`instruct or inform,
`
`including
`
`television, radio, broadcast print, and computer programming
`
`as well as combined medium programming.
`
`The system includes
`
`capacity for automatically organizing multi-channel
`
`communications. Like television, radio, broadcast print, and
`
`other electronic media,
`
`the present invention has capacity
`
`for transmitting to standardized programming that is very
`
`simple for subscribers to play and understand. Like computer
`
`the present invention has'capacity for transmitting
`systems,
`data and control instructions in the same information stream
`
`to many different apparatus at a given subscriber station,
`
`for causing computers to generate and transmit programming,
`
`and for causing receiver apparatus to operate on the basis of
`
`programming and information received at widely separated
`times.
`
`It is the further purpose of this invention to provide
`
`means and methods whereby a simplex point-to-multipoint
`transmission (such as a television or radio broadcast) can
`
`cause simultaneous generation of user specific information at
`a plurality of subscriber stations.
`one advantage of the
`
`present invention is great ease of use.
`
`For example, as will
`
`be seen, a subscriber can cause his own information to be
`
`processed in highly complex ways by merely turning his
`
`television receiver on and tuning to a particular channel.
`
`Another advantage of the present invention is its so—called
`
`"transparency"--subscribers see none of the complex
`
`processing taking place. Another advantage is privacy.
`
`No
`
`3
`
`5 private information is required at transmitting stations, and
`
`PMC Exhibit 2016
`Apple v. PMC
`IPR2016-00754
`Page 38
`
`
`
`‘S’
`
`no subscriber's information is available at any other
`
`subscriber's station.
`
`It is the further purpose of this invention to provide
`‘means and methods whereby a simplex broadcast transmission
`5 can cause periodic combining of relevant user specific
`information and conventional broadcast pro