Notice of the 2018 Annual Meeting
`and 2018 Proxy Statement
`
`Tuesday, June 12, 2018 at 2:00 P.M. (Local Time)
`350 Mission Street, San Francisco, California, 94105
`
`RPX Exhibit 1068
`RPX v. AIT
`IPR2015-01751
`
`

`

`

`

`salesforce.com, inc.
`The Landmark @ One Market
`Suite 300
`San Francisco, California 94105
`
`May 2, 2018
`
`Dear Fellow Stockholders:
`
`You are cordially invited to attend the 2018 Annual Meeting of Stockholders of salesforce.com, inc. on Tuesday, June 12,
`2018 at 2:00 p.m. local time at 350 Mission Street, San Francisco, California 94105.
`
`At this year’s meeting, we will vote on the election of directors, an amendment and restatement of Salesforce’s Amended
`and Restated Certificate of
`Incorporation to allow stockholders to request special meetings of the stockholders, an
`amendment and restatement of our 2013 Equity Incentive Plan to, among other things, increase the number of shares
`authorized for issuance thereunder and the ratification of the selection of Ernst & Young LLP as Salesforce’s independent
`registered public accounting firm. We will also conduct a non-binding advisory vote to approve the compensation of
`Salesforce’s named executive officers. If properly presented at
`the meeting, we will also consider two stockholder
`proposals as described in the Notice of 2018 Annual Meeting of Stockholders and Proxy Statement. Finally, we will
`transact such other business as may properly come before the meeting, and stockholders will have an opportunity to ask
`questions.
`
`Your vote is important. Whether or not you plan to attend the Annual Meeting, please vote as soon as possible. You may
`vote over the Internet, by telephone or by mailing a completed proxy card or voting instruction form (if you request printed
`copies of the proxy materials to be mailed to you). Your vote by proxy will ensure your representation at the Annual
`Meeting regardless of whether you attend the meeting. Details regarding admission to the Annual Meeting and the
`business to be conducted are described in the accompanying Notice of 2018 Annual Meeting of Stockholders and Proxy
`Statement.
`
`Thank you for your ongoing support of Salesforce. We look forward to seeing you at the Annual Meeting.
`
`Aloha,
`
`Marc Benioff
`Chairman of the Board of Directors and
`Chief Executive Officer
`
`

`

`

`

`salesforce.com, inc.
`The Landmark @ One Market,
`Suite 300
`San Francisco, California 94105
`
`NOTICE OF 2018
`ANNUAL MEETING OF STOCKHOLDERS
`To be held Tuesday, June 12, 2018
`TO THE STOCKHOLDERS OF SALESFORCE.COM, INC.:
`NOTICE IS HEREBY GIVEN that the 2018 Annual Meeting of Stockholders (the “Annual Meeting”) of salesforce.com, inc., a Delaware corporation
`(“Salesforce”), will be held on Tuesday, June 12, 2018 at 2:00 p.m. local time at 350 Mission Street, San Francisco, California 94105 for the
`following purposes:
`1. To elect Marc Benioff, Keith Block, Craig Conway, Alan Hassenfeld, Neelie Kroes, Colin Powell, Sanford Robertson, John V. Roos, Bernard
`Tyson, Robin Washington, Maynard Webb and Susan Wojcicki to serve as directors until the next Annual Meeting of Stockholders and until
`their successors are duly elected and qualified, subject to earlier resignation or removal;
`2. To amend and restate our Certificate of Incorporation to allow stockholders holding 15% of our outstanding common stock to request special
`meetings of the stockholders;
`3. To amend and restate our 2013 Equity Incentive Plan to, among other things, increase the number of shares authorized for issuance by
`40 million shares;
`4. To ratify the appointment of Ernst & Young LLP as our independent registered public accounting firm for the fiscal year ending January 31,
`2019;
`5. To approve, on an advisory basis, the fiscal 2018 compensation of our named executive officers;
`6. To consider, if properly presented at the meeting, a stockholder proposal requesting the elimination of supermajority voting requirements; and
`7. To consider, if properly presented at the meeting, a stockholder proposal requesting a report on Salesforce’s criteria for investing in,
`operating in and withdrawing from high-risk regions.
`The foregoing items of business are more fully described in the Proxy Statement accompanying this Notice. We also will transact any other
`business that may properly come before the Annual Meeting, but are not aware of any such additional matters.
`Stockholders at the close of business April 18, 2018 and their proxies are entitled to attend and vote at the Annual Meeting and any and all
`adjournments, continuations or postponements thereof.
`All stockholders are invited to attend the Annual Meeting in person. Any stockholder attending the Annual Meeting may vote even if such
`stockholder returned a proxy. You will need to bring your Notice of
`Internet Availability of Proxy Materials, or other proof of ownership of
`Salesforce common stock as of the record date, as well as photo identification, to enter the Annual Meeting.
`U.S. Securities and Exchange Commission rules allow companies to furnish proxy materials to their stockholders over the Internet. This
`expedites stockholders’ receipt of proxy materials, lowers the annual meeting costs and conserves natural resources. Thus, we are mailing
`stockholders a Notice of Internet Availability of Proxy Materials, rather than a paper copy of the Proxy Statement and our 2018 Annual Report.
`The Notice of Internet Availability of Proxy Materials contains instructions on how to access our proxy materials online, vote and (if desired) obtain
`a paper copy of our proxy materials.
`This Notice, the Notice of Internet Availability of Proxy Materials, the Proxy Statement and the 2018 Annual Report are first being made available
`to stockholders on May 2, 2018.
`
`By Order of the Board of Directors,
`
`San Francisco, California
`May 2, 2018
`
`Amy E. Weaver
`President, Legal, General Counsel and Secretary
`
`ALL STOCKHOLDERS ARE INVITED TO ATTEND THE ANNUAL MEETING. WHETHER OR NOT YOU EXPECT TO ATTEND THE
`ANNUAL MEETING, PLEASE VOTE AS PROMPTLY AS POSSIBLE IN ORDER TO ENSURE YOUR REPRESENTATION AT THE
`ANNUAL MEETING. YOU MAY VOTE ONLINE OR BY TELEPHONE OR, IF YOU REQUESTED PRINTED COPIES OF THE PROXY
`MATERIALS, BY USING THE PROXY CARD OR VOTING INSTRUCTION FORM PROVIDED WITH THE PRINTED PROXY
`MATERIALS. YOU MAY SUBSEQUENTLY CHANGE OR REVOKE YOUR VOTE AT THE ANNUAL MEETING IF YOU ATTEND THE
`MEETING.
`
`

`

`
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`INI NIIONAIIYI 7
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`UHIS PAG
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`PROXY STATEMENT FOR 2018 ANNUAL
`MEETING OF STOCKHOLDERS
`TABLE OF CONTENTS
`About the Annual Meeting . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
`Who is soliciting my vote? . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
`When and where will the Annual Meeting take place? . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
`Where can I access the proxy materials? . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
`How many votes do I have? . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
`What will I be voting on? . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
`What are the Board’s voting recommendations? . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
`How do I vote in advance of the Annual Meeting? . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
`What do I need to bring to attend and vote at the Annual Meeting? . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
`Directors and Corporate Governance . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
`Board and Corporate Governance Highlights . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
`Board Members . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
`Board Independence . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
`Board Leadership Structure . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
`Board Meetings and Director Communications . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
`Corporate Governance and Board Committees . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
`Compensation of Directors . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
`Director Stock Ownership Requirement
`. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
`Sustainability, Equality, and Philanthropy at Salesforce . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
`Protecting Our Planet
`. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
`Fostering Employee Success . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
`Giving Back . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
`Security Ownership of Certain Beneficial Owners and Management and Related Stockholder Matters . . . . . . . . . . . . . . . .
`Equity Compensation Plan Information . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
`Material Features of the 2014 Inducement Equity Incentive Plan . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
`A Letter from Our Compensation Committee . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
`Compensation Discussion and Analysis . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
`Named Executive Officers . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
`Executive Summary . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
`Stockholder Outreach, Board Responsiveness, Program Evolution . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
`Compensation Philosophy and Practices . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
`Compensation Elements and Compensation for Named Executive Officers . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
`Compensation-Setting Process . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
`Summary Information Regarding Fiscal 2019 Compensation Decisions . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
`Other Compensation Policies . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
`Post-Employment Compensation . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
`Tax and Accounting Considerations . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
`Compensation Risk Assessment . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
`CEO Pay Ratio . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
`Summary Compensation Table . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
`Grants of Plan-Based Awards Table . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
`Option Exercises and Stock Vested Table . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
`
`2018 Proxy Statement
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`TABLE OF CONTENTS (CONTINUED)
`
`Outstanding Equity Awards at Fiscal 2018 Year-End Table . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
`
`Employment Contracts and Certain Transactions . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
`
`Compensation Committee Interlocks and Insider Participation . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
`
`Section 16(a) Beneficial Ownership Reporting Compliance . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
`
`Committee Reports . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
`
`Report of the Compensation Committee of the Board of Directors . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
`Report of the Audit Committee of the Board of Directors . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
`
`Proposal 1 — Election of Directors . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
`
`Vote Required and Board of Directors’ Recommendation . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
`
`Proposal 2 — Amendment and Restatement of the Company’s Certificate of Incorporation . . . . . . . . . . . . . . . . . . . . . . . . .
`
`. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
`Purpose and Effect of the Proposed Amendment
`Related Changes to the Bylaws . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
`Additional Information . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
`Vote Required and Board of Directors’ Recommendation . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
`
`Proposal 3 — Approval of an Amendment and Restatement of the Equity Incentive Plan to, Among Other Things,
`Increase Plan Shares Reserved for Issuance . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
`
`Increasing the Number of Shares Reserved for Issuance under the 2013 Plan . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
`Summary of the 2013 Plan . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
`Summary of U.S. Federal Income Tax Consequences . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
`Number of Awards Granted to Employees, Consultants, and Directors . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
`Detailed Three-Year Average Burn Rate Calculation . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
`Vote Required and Board of Directors’ Recommendation . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
`
`Proposal 4 — Ratification of Appointment of Independent Auditors . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
`
`Engagement Letter and Fee Disclosure . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
`Pre-Approval of Audit and Non-Audit Services . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
`Vote Required and Board of Directors’ Recommendation . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
`
`Proposal 5 — Advisory Vote to Approve Named Executive Officer Compensation . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
`
`Fiscal Year 2018 Business Highlights . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
`Significant Fiscal 2018 Compensation Actions . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
`Advisory Vote and Board of Directors’ Recommendation . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
`
`Proposal 6 — Stockholder Proposal Requesting the Elimination of Supermajority Voting Requirements . . . . . . . . . . . . . . .
`
`Supporting Statement by Stockholder Proponent . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
`The Company’s Statement of Opposition . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
`Vote Required and Board of Directors’ Recommendation . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
`
`Proposal 7 — Stockholder Proposal Requesting a Report on the Company’s Criteria for Investing in, Operating in and
`Withdrawing from High-Risk Regions . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
`
`Supporting Statement by Stockholder Proponent . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
`The Company’s Statement of Opposition . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
`Vote Required and Board of Directors’ Recommendation . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
`
`Procedural Matters . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
`
`General . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
`Stockholders Entitled to Vote; Record Date . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
`Quorum; Abstentions; Broker Non-Votes . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
`Voting; Revocability of Proxies . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
`Expenses of Solicitation . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
`Procedure for Introducing Business or Director Nominations at Our 2019 Annual Meeting of Stockholders . . . . . . . . . . . . . . . .
`Delivery of Proxy Materials . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
`
`38
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`40
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`44
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`44
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`44
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`44
`45
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`47
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`47
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`48
`
`48
`48
`49
`49
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`50
`
`50
`52
`58
`60
`61
`61
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`62
`
`62
`62
`63
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`64
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`64
`64
`65
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`66
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`66
`66
`67
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`68
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`68
`68
`69
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`70
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`70
`70
`70
`71
`71
`72
`72
`
`ii
`
`2018 Proxy Statement
`
`

`

`TABLE OF CONTENTS (CONTINUED)
`
`Transaction of Other Business . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
`
`73
`
`Appendix A: Amended and Restated Certificate of Incorporation . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . A-1
`
`Appendix B: Amended and Restated Bylaws . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . B-1
`
`Appendix C: Amended and Restated 2013 Equity Incentive Plan . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . C-1
`
`2018 Proxy Statement
`
`iii
`
`

`

`
`
`
`INI NIIONAIIYI 7
` 3| ANK]
`UHIS PAG
`[THIS PAGE INTENTIONALLY LEFT BLANK]
`
`

`

`ABOUT THE ANNUAL MEETING
`
`ABOUT THE ANNUAL MEETING
`Who is soliciting my vote?
`The Board of Directors of salesforce.com, inc. (the “Board”) is soliciting your vote at Salesforce’s 2018 Annual Meeting of Stockholders
`(the “Annual Meeting”). Unless otherwise indicated, references in this Proxy Statement
`to “Salesforce,” “we,” “us,” “our” and the
`“Company” refer to salesforce.com, inc.
`
`When and where will the Annual Meeting take place?
`The Annual Meeting will take place on Tuesday, June 12, 2018 at 2:00 p.m. local time at 350 Mission Street, San Francisco, California
`94105.
`
`Where can I access the proxy materials?
`Pursuant to the rules of the Securities and Exchange Commission, or SEC, we have provided access to our proxy materials over the
`Internet. Accordingly, a Notice of Internet Availability of Proxy Materials (the “Internet Notice”) has been mailed (or, if requested, emailed)
`to our stockholders owning our stock as of the record date, April 18, 2018. Our proxy materials were mailed to those stockholders who
`have asked to receive paper copies. Instructions on how to access the proxy materials over the Internet, how to receive our proxy
`materials via email, or how to request a printed copy by mail may be found in the Internet Notice.
`
`By accessing the proxy materials on the Internet or choosing to receive your future proxy materials by email, you will save the Company
`the cost of printing and mailing documents to you and will reduce the impact of the Annual Meeting on the environment. If you choose to
`receive future proxy materials by email, and you are a Salesforce stockholder as of the record date for next year’s annual meeting, you
`will receive an email next year with instructions containing a link to those materials. If you choose to receive future proxy materials by mail,
`you will receive a paper copy of those materials, including a form of proxy or voting instruction form. Your election to receive proxy
`materials by mail or email will remain in effect until you notify us that you are terminating such election.
`
`How many votes do I have?
`All of our stockholders have one vote for every share of Salesforce common stock owned as of our record date of April 18, 2018.
`
`What will I be voting on?
`You will be voting on:
`
`1. The election of Marc Benioff, Keith Block, Craig Conway, Alan
`Hassenfeld, Neelie Kroes, Colin Powell, Sanford Robertson,
`John V. Roos, Bernard Tyson, Robin Washington, Maynard
`Webb and Susan Wojcicki to serve as directors until the next
`Annual Meeting of Stockholders and until their successors are
`duly elected and qualified, subject
`to earlier
`resignation or
`removal;
`
`2. The amendment and restatement of our Certificate of
`Incorporation to allow stockholders to request special
`meetings of the stockholders;
`
`3. The amendment and restatement of our 2013 Equity Incentive
`Plan to, among other things, increase the number of shares
`authorized for issuance by 40 million shares;
`
`4. The ratification of the appointment of Ernst & Young LLP as our
`independent registered public accounting firm for the fiscal
`year ending January 31, 2019;
`
`5. An advisory vote to approve the fiscal 2018 compensation of
`our named executive officers;
`
`6. A stockholder proposal
`requesting the
`supermajority voting requirements; and
`
`elimination of
`
`7. A stockholder proposal requesting a report on Salesforce’s
`criteria for investing in, operating in and withdrawing from high-
`risk regions.
`
`We will also transact any other business that may properly come
`before the annual meeting, which could require a vote, although
`we are not aware of any such business as of the date of this
`Proxy Statement. An agenda and rules of procedure will be
`distributed at the Annual Meeting.
`
`2018 Proxy Statement
`
`1
`
`

`

`ABOUT THE ANNUAL MEETING (CONTINUED)
`
`What are the Board’s voting recommendations?
`• AGAINST the stockholder proposal requesting the elimination
`The Board recommends that you vote your shares as noted
`of supermajority voting requirements.
`below.
`
`• FOR each of Marc Benioff, Keith Block, Craig Conway, Alan
`Hassenfeld, Neelie Kroes, Colin Powell, Sanford Robertson,
`John V. Roos, Bernard Tyson, Robin Washington, Maynard
`Webb and Susan Wojcicki.
`
`• FOR the amendment and restatement of our Certificate of
`Incorporation to allow stockholders to request special
`meetings of the stockholders.
`
`• FOR the amendment and restatement of our 2013 Equity
`Incentive Plan to, among other things, increase the number of
`shares authorized for issuance by 40 million shares.
`
`• FOR ratification of the appointment of Ernst & Young LLP as
`our independent registered public accounting firm for the fiscal
`year ending January 31, 2019.
`
`• FOR the advisory
`vote to approve the fiscal 2018
`compensation of our named executive officers.
`
`• A simple majority requirement is already our default voting
`standard and applies to most matters submitted for
`stockholder approval.
`
`• The limited matters requiring supermajority approval are
`meant
`to preserve and maximize long-term stockholder
`value.
`
`• We are committed to a corporate governance structure that
`promotes stockholder rights and accountability.
`
`record of extensive stockholder
`• We have a track
`engagement, with continuing outreach to and dialogue with
`our
`investors on a broad range of
`issues,
`including
`corporate governance matters.
`
`• AGAINST the stockholder proposal requesting a report on
`Salesforce’s criteria for
`investing in, operating in and
`withdrawing from high-risk regions.
`
`• The Board believes that our success depends on our ability
`to manage the business ethically,
`transparently, and
`responsibly over the long term.
`
`• Trust and success of our stakeholders are the highest
`priorities for Salesforce.
`
`• This stockholder proposal could have a detrimental effect
`on our business and stockholders.
`
`How do I vote in advance of the Annual Meeting?
`If you are a stockholder of record you may cast your vote in any of the following ways.
`
`Internet
`follow the
`Visit www.proxyvote.com and
`instructions on your proxy card or notice of
`internet availability of proxy materials.
`
`Phone
`Call 1-800-690-6903 and follow the instructions
`provided in the recorded message (if you received
`paper copies of the proxy materials).
`
`Mail
`Return your completed and signed proxy card in
`the enclosed postage-prepaid envelope.
`
`If you are a stockholder who holds shares through a brokerage firm, bank, trust or other similar organization (that is, in “street name”),
`please refer to the instructions from the broker or organization holding your shares.
`
`What do I need to bring to attend and vote at the Annual Meeting?
`Stockholders as of the record date, April 18, 2018, must bring the Internet Notice or other proof of ownership, as well as photo
`identification, for entrance to the Annual Meeting. Those stockholders whose shares are held in street name may attend and vote at the
`Annual Meeting by obtaining a legal proxy provided by their broker, bank or other organization and bringing that legal proxy to the Annual
`Meeting.
`
`2
`
`2018 Proxy Statement
`
`

`

`DIRECTORS AND CORPORATE GOVERNANCE
`
`DIRECTORS AND CORPORATE GOVERNANCE
`
`Board and Corporate Governance Highlights
`investors, advisors and
`operational and financial experts,
`Salesforce has a Board of highly experienced directors who have
`government leaders. In addition, we have worked hard to strike
`led, advised and established many of the premier companies of
`the right balance between long-term understanding of our
`Silicon Valley and other leading global organizations. Our Board
`business and fresh external perspectives, as well as to ensure
`has taken a thoughtful approach to board composition to ensure
`diversity within the boardroom. We discuss the qualitative
`that our directors have backgrounds that collectively add
`elements of our Board in the “Board Members” section below,
`significant value to the strategic decisions made by the Company
`and a summary of key quantitative metrics for our current Board
`and that enable them to provide oversight of management
`to
`members is as follows:
`ensure accountability to our stockholders. Our directors have
`extensive
`backgrounds
`as
`entrepreneurs,
`technologists,
`
`Tenure
`
`Independence
`
`Diversity
`
`17%
`
`33%
`
`8%
`
`59%
`
`42%
`
`58%
`
`83%
`
`<6 years
`
`6-12 years
`
`>12 years
`
`Independent
`
`Non-Independent
`
`Gender & Ethnic Diversity
`
`In addition to a strong, independent Board, we are committed to a corporate governance structure that promotes long-term stockholder
`value creation by providing the right leadership structure and composition of the Board and providing our stockholders with both the
`opportunity to provide direct feedback and key substantive rights to ensure accountability. Key highlights of our Board and corporate
`governance profile are set forth below:
`
`Corporate Governance Best Practices
`
`✓ Board Composed of 83% Independent Directors
`
`✓ Fully Independent Committees
`
`✓ Commitment to Board Refreshment (Seven New
`Directors in Past Five Years)
`
`✓ Comprehensive Risk Oversight by Full Board and
`Committees
`
`✓ Lead Independent Director with Expansive Duties
`
`✓ Annual Election of Directors
`
`✓ Majority Voting for Directors
`
`✓ Proxy Access Right
`
`✓ Rigorous Director Selection and Evaluation Process
`
`✓ In Fiscal Year 2018, We Engaged with Holders of a
`Majority of Our Outstanding Shares
`
`✓ Stock Ownership Policy for Directors and Executive
`Officers
`
`✓ Diverse Board in Terms of Gender, Ethnicity, Experience,
`Skills and Tenure
`
`✓ Limit on Outside Directorships
`
`✓ Regular Executive Sessions of Independent Directors
`
`2018 Proxy Statement
`
`3
`
`

`

`DIRECTORS AND CORPORATE GOVERNANCE (CONTINUED)
`
`Board Members
`
`Summary of Director Experience and Qualifications
`The matrix below summarizes what our Board believes are desirable types of experience, qualifications, attributes and skills possessed
`by one or more of Salesforce’s directors, because of their particular relevance to the Company’s business and structure. While all of
`these were considered by the Board in connection with this year’s director nomination process,
`the following matrix does not
`encompass all experience, qualifications, attributes or skills of our directors.
`
`Significant
`technical
`or
`business
`