`
`IMS Integrated Promotional Services (IPS) measures total promo activity for
`pharmaceutical products from officebased and hospitalbased physicians. IPS
`provides an understanding of what, how, when and how much promotional activity is
`occurring for pharmaceutical products.
`IPS provides marketers with promotional information to 1) Evaluate the extent and level
`of their own and their competitors’ activities and strategies, 2) Determine the
`appropriate alignment of promotional activities in preparing marketing strategies, and 3)
`Gain insight to competitive promotional tactics and strategies in influencing office and
`hospitalbased professional audiences
`No
`
`3/2/2016
`Description
`
`
`Applications
`
`Available in IMS
`Store
`Years of backdata
`available
`Information Type
`Promo
`Level of Reporting National
`
`6
`
`http://imsservicecatalog.com/moreinfo.php?id2=4417
`
`1/1
`
`AstraZeneca Exhibit 2148
`Mylan v. AstraZeneca
`IPR2015-01340
`
`Page 1 of 1