`
`Xeljaz — FieroePla‘rndV|a1teirg
`
`FiercePharmaMxketing
`
`v
`
`<SeIectanotnerstte I ¢:1.er:te+ I
`
`i4:r‘:3:;I
`
`SIGN Ml- .|P
`
`EMA LADDRESS
`
`NEWS TOPICS ANALYSIS
`
`FEATURES JOBS
`
`Fierce
`PharmaMarketing
`
`Xeljanz
`The top 10 most-advertised prescription drug brands
`
`Total: $160.7 niion
`
`SHARE
`
`Fouowusg
`
`JOIN 24,000+ INSIDERS
`SIGN UP FOR OUR
`NEWSLETTER
`fierr:ePharlnaMarkefirrg is the leading souree of
`pharrna marketing news with a special Focus on
`cons:-ner adtrerfising. DTC trends. new chug
`launches. and more. Join your fella: phamia
`rnarlreing exewfives who get
`Fr'en=ePhanrraMarlre!ing via email. Sign up bday!
`
`E
`
`
`
`uan mans! um:
`Iuaamrtsuol
`
`Pfizer's (SPFE) rheumatoid artlritis drug Xeljanz Ins been
`gaining steam since is hunch it 2012, both in ad spendhg T
`andinsaks Pftzetspentmore han$160miionlastyear
`.
`to advertise Xeljanz, tp 69% from $94.9 miion it 2013.
`Sales|eapswereevenligher,wihPIizerrecordiIga
`revenue increaseof170%yeaoveryearto $308 rniionfor ¢D _ WW: W
`the dug Stil, Xeianz has been another sIow—|ogr0w drug Xelranz
`for Pfizer, which had once pegged peak sdes expecta ions
`('0???) ,u:b|e‘s
`““3"""""""‘“'V-
`flak
`
`m"*'°
`
`"W
`
`Tracking Trends
`Consumer Health Dose
`
`xeqanz was accepted earienhis yearfor FDA reviewfor
`‘
`thetreatmerttofat‘hllpsoriasis,zI'n£caiort hatcould
`boostsdos,dlhougiit'senter'ngandready crowdedfield 9::
`‘°°'—5
`' where blockbuster Humia is well entrenched.
`‘
`' ' '
`'
`'
`‘
`'
`£ For more:
`c..........
`Psoriasis data wars heat up at AAD with Novar is, Boehringer studies '
`Psoriasis study does Iille to help Pfizer with Xeljanz
`‘
`i Pfizer's potential stats Eiquis, Xeljmz see sluggish sales
`
`1"01’m111at10n
`-
`y
`
`
`
`g
`
`‘t
`
`'
`S,
`t
`'
`'
`DOWNLOAD T DAY ‘
`
`POPULAR STORIES
`uosr READ
`IIOST SHARED
`
`Valeanl, Astmzeneca played the Super Bowl ad
`game, but did they win?
`‘Sate’ social network Unltedln emerges 3 popuar
`marlteting tool for pharma
`Pfizer keeps pushing on early hit bmnce as
`Novattis, ljlly rivtis near market
`GSKB slou-off—lhe-blocks Anoro gets a leg tp from
`Incruse sidekick
`Docs take aim at NovartJ's' horrifyhg‘ Entresto ad
`
`THE LIBRARY: WEBINAR
`Special Considerations for Managing Immuno-
`ancology Slutie: - A New Pmarigm
`|MARCHD|I1AMEI’IBMlPT|
`mazarrsn mt neomce
`
`
`
`
`
`ancx
`
`NEX1
`
`lmimwwfiaoqiummwkdrgwnbpdirwutmptflmod-dveisw-paainimmghatb-xdjaz
`
`1/3
`
`SENJU EXHIBIT 2299
`
`LUPIN v. SENJU
`
`IPR20l5—01l05
`
`Page 1 of 2
`
`
`
`2192016
`
`Xeljalz — FiercePha'rndVlaketing
`
`lmrnmoonoolog Webina: We ate in a new
`era for researching caicer treamerils. Join
`Methane rnericd aid operaions experts as
`
`rruiajng irnrnuiooneology studs as well 3
`iisigis into best practices. Register now!
`MORE ITEMS
`
`LATEST COMMENTARY
`
`Phamia marketers steer through changng tides
`What caugli our readers‘ fancy this yea’? Here's
`your top 10 FiercePhamaMarketing capsule
`Merck KGaA exits ‘sea of sanensss' with futuristic
`rebiand
`
`For sde: Change paid. It might just become your
`brands signature
`FiercePharmaMai1(eting will now publish every
`Monday and Wednesthy
`
`EVENTS
`
`Brand New Modular Bioprooessing Facility
`From Novartis
`Febnny 17, 2016 —Oi:«IIeston, SC
`MORE EVENTS
`
`PATIENT Sl|PPORT
`PRl|flRAllS:TllE|ll
`USE AND “WE
`
`-
`
`TMF SURVEY
`gmpmf mg -.:_‘
`SIIRVEY TIJIJAY!
`
`30113 PPFERESE
`
`TAKE SURVEY -*
`
`
`FEATURED JOBS
`
`A publication of
`
`The FiemeMa|nets Network
`
`F|8|‘CEM«’=| Pkets
`,
`A
`‘
`F'9'0ePh3""aM-'¥k9""9 '5
`the
`sane d
`.
`.
`ph'"“_' '"a'k°"“9 “"5 "'1'
`a special focus on
`
`consul-.9; Mg“.
`D1-C welds‘ new dmg _
`launches, did more. Join
`.
`.
`Y“, feuow piama
`'“a""°""9 °"°°“""°5 “'h°
`get Fien:ePharmaMarket'ng
`
`via ems fa. uni, must
`""0" “°W5-
`
`Click here to get you‘ free
`emal briefing torhyl
`
`Teleoom
`riercecabie
`Fiercebeveloper
`FierceWireless:Er.Ivope
`FieroelMrelessTech
`riemeoniinev-aeo
`FieroeTeleeom
`ier
`nsta
`_
`_
`Mflketlng In Retail
`Fieroeflobrleuarkaer
`FieroeCMQ
`Fieru:Rctai|
`FierceRetaiIll'
`
`FieroeMobileRetaiI
`
`Hedthcue
`FieroeEMR
`Fierceneamncae
`Fieroeflealthfinmee
`FieroeHealthlT
`FieroeHealthPayer
`FieroeHealthPnyerAnliFraud
`ieroePractioeMuiagernen
`:ieroeMobileHealIhcare
`Hospital Impact
`FIeroeGovemment
`Govemment
`FieroeGovemrnentlT
`Fieroeflomelandsecurity
`
`'
`
`'l:ierceMii:il:isleGovernmeIit
`FieroeGovHealthl'I’
`
`Life Sciences
`FiereeBiotochResearch
`Fiereefliotech
`Fieroefliotechfl
`FiereeCRO
`FiereeDrugDeIivery
`FierceMedicalDevices
`ieree
`arrnaAsia
`Eiememamw
`Fieroefliamiaflanutacturing
`FieroePlIamiaMaIketing
`F|erceAnrmalHeHth
`Fiereevaccines
`
`Enterprise IT
`rierceaigom
`FierceCIO
`FierceContentMmagement
`FieroeDev0ps
`FieroeEnter'priseCommnnicatio
`Fieroeffsecurity
`
`Fieru:Mobi|elT
`Energy
`FieroeEnergy
`Fieroewater
`Srnarteridflews
`
`Finance
`
`Ce"
`
`Home I Subscribe I Manage Newsletter Subscriptions I Advertise I Contactl Mobile Appsl RSS I Privacy I Editors I List in Marketplace
`0 2016 F|err:eMzkds, acivision of Questex, LLC_ AI rigits resaved
`
`ltlp1Iwww_fierceptwmanaketing_canIspecid-rqiaisllrp10-most-advertised-prescrip im-(tug-traits-xeljaiz
`
`Page 2 of 2
Accessing this document will incur an additional charge of $.
After purchase, you can access this document again without charge.
Accept $ Charge
Still Working On It
This document is taking longer than usual to download. This can happen if we need to contact the court directly to obtain the document and their servers are running slowly.
Give it another minute or two to complete, and then try the refresh button.
A few More Minutes ... Still Working
It can take up to 5 minutes for us to download a document if the court servers are running slowly.
Thank you for your continued patience.
This document could not be displayed.
We could not find this document within its docket. Please go back to the docket page and check the link. If that does not work, go back to the docket and refresh it to pull the newest information.
Your account does not support viewing this document.
You need a Paid Account to view this document. Click here to change your account type.
Your account does not support viewing this document.
Set your membership
status to view this document.
With a Docket Alarm membership, you'll
get a whole lot more, including:
- Up-to-date information for this case.
- Email alerts whenever there is an update.
- Full text search for other cases.
- Get email alerts whenever a new case matches your search.
One Moment Please
The filing “” is large (MB) and is being downloaded.
Please refresh this page in a few minutes to see if the filing has been downloaded. The filing will also be emailed to you when the download completes.
Your document is on its way!
If you do not receive the document in five minutes, contact support at support@docketalarm.com.
Sealed Document
We are unable to display this document, it may be under a court ordered seal.
If you have proper credentials to access the file, you may proceed directly to the court's system using your government issued username and password.
Access Government Site
