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`Homo > Morkolft > IPOs > Ccmpany IPO Ovorvlow
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`CROSSROADS SYSTEMS INC (CRDS) IPO
`
`Overvlow News Headlines
`
`FInancials & Filings
`
`Experts
`
`Key Data Use of Proceeds Competitors
`
`Company Overview
`
`I Company Namo
`
`Company Address
`
`Company Phone
`
`Company Wobsilo
`
`CROSSROADS SYSTEMS INC
`
`11000 NORTH MOPAC EXPRESSWAY
`AUSTIN. TX 78759
`
`5123430300
`
`www crossroads com
`
`CEO
`
`Brian R Smith
`
`114
`
`DE
`
`10O1
`
`Priced (10/20/1999)
`
`CRDS
`
`NASDAQ
`
`$1800
`
`3.750.000
`
`$67,500.000 00
`
`SI.004.713 GO
`
`0
`
`25.632.926
`
`180
`
`4/17/2000
`
`11/15/1999
`
`0001093207
`
`Employees (as of 7/31/1999)
`
`Slate of Inc
`
`Fiscal Year End
`
`Status
`
`j Proposed Symbol
`
`{ Exchongo
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`Share Price
`
`Shares Offered
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`Offer Amount
`
`1^Total Expenses
`I Shares Over Alloted
`
`II
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`Shareholder Shares Offered
`I Shores Outstanding
`I Lockup Period (days)
`j Lockup Expiration
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`Quiet PeriodExpiration
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`ji
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`OIK
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`Company Description
`
`O'/ERVIEVr
`Wo ire ihe leadirij provtdot of stor.i'^o routers for storU'.^o .ircA networks,
`based on cur rrnrk^t share of storage routers shipped. Cur .storage routers 5erv«?
`the critical
`function of «n.»bUnq Fibre Channol
`-Ttorago area notworks to coivn-'ft
`with mtiny of an organizacion'a other computer
`
`Full Description
`The IPO profiles may contain historical records
`Please visit the latest IPOs for the most recent information
`
`1 of]
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`Exhibit
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`7/3/2015 10:20 AM
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`CISCO et al. v. CROSSROADS
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`Home > Mertiots > IPOs > Company IPO Overvlow
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`CROSSROADS SYSTEMS INC (CRDS) IPO
`
`Overview News Headlines
`
`Flnanclals & Filings
`
`Experts
`
`Key Data Use of Proceeds Competitors
`
`is
`-^nd storage routers In particular,
`for SAW products generally,
`The market
`increasingly competitive. We anticipate that the market
`for our products will
`continually evolve and will be subject
`to rapid technological change. We
`currently face competition from ATTO, Chaparral, Pathlight and,
`to some extent,
`Computer Network Technologies.
`In addition, our OEM custotnurM could develop
`products or tochnologieH internally that would replace their n««'d for our
`products and would become a source of competition. We expect
`to face competition
`in the future from storage system industry suppliers,
`including manufacturers
`and vendors of other SAN products or entire SAN systems, as well as innovative
`start-up companies. For example, manufacturers of Fibre Channel hubs or switches
`could seek to include router functionality w;thin their SvVJ products which would
`obviate the need for our storage routers. As
`the market for iiAN products grows,
`we also may face competition from traditional networking canpanies and other
`manufacturers of netv/orking products,
`rheso networking conpati 1«'m nay enter the
`storage router market by introducing tholr own products or by entering into
`strategic relationships with or acquiring other existing NAN product providers.
`In addition, we expect
`to face competition in the future from one or more of the
`following sources:
`
`- OEMs,
`
`including our customer.s and potential customer:?;
`
`- LAN router manufacturers;
`
`lnclu<iing manufacturers and vendors of
`- storage system industry suppliers,
`other SAJf products or entire SfiN systems; and
`
`-
`
`innovative start-up companle.s.
`
`for NAN products grow.s, we also nay faco compotlr.lon from
`the market
`As
`traditional networking compiiniftn and other manufacturers ol networking products.
`These networking companies may enlor th«^ .itoragc router .Tiarkot by introducing
`their own products or by entering into strategic relatlonsliips with or acquiring
`other existing NAN product providers. H 1:? also possible that OEM customers
`could develop and introduce products ccrpelitive with our product offerings.
`Furthermore, wo have licensed our 4200 storage router tecrhr.ology to
`Hewlett-Packard, one of our OEM customers and a :?toc;kholti»'r of our company.
`While to date this OEM has not
`Introduf-etl corrpMr i r ive pro<lucr :i based on thi.s
`technology,
`this OEM could potentially do .mo in the futum.
`
`We believe the co.T.pntltlvo factors In the storage router market
`following:
`
`Include the
`
`- OEM endorsement;
`
`- product reliability and verified in»nrop"rabi1:ty;
`
`- customer service and technical support;
`
`- product performance and features;
`
`- brand awarene.su and credibility;
`
`- ability to meet delivery f5che<iijl;
`
`-
`
`-Strength of distribution channel; and
`
`- price.
`
`Company Description
`
`OVERVIEW
`.storage area networks,
`Wo are the leading provider of .storage routers for
`based on our market share of storage rfinler.-j
`.Mhippe?!. Our
`.storage routers survo
`the critical
`function of enabling Fibre channel storage area networks to connect
`with aany of an organization's ot.her computer
`devices that use different
`computer protocols. Specifically, wh.n used in storage area networks our storage
`routers decrea;u» congestion in the transfer of data within a network,
`reduce the
`tlm.e required to back up data.
`Improve utilization of storage resources, and
`preserve and enhance existing server and storage system investment.-..
`To date, we have sold approximately 6,^00 storage routers, pri.T.iriiy to
`major manufactureta of servers and storage systems. These computer equipment
`manufacturers sell our storage routers to «jifl-u;?er organi .tai ioti:? for use in
`their storage area networks. We have also recently begun to sell our storage
`routers through companies that dislribut",
`lesell or
`Integrate our storage
`routers as part ol
`a complete SAN solution.
`INfiltSTRY BACKGROUND
`Infornation fian-igom-cnt
`Increasing Importance of
`Information .management has boco-mc a strategic imperative for many
`organizations today. The broad deployment of widely dispersed computer networks
`combined wic.h the widespread use of
`the l:;t.ernet,
`intranet:^ and electronic
`concierce have enabled organization.'? to empower cmpicyeos, customers and
`suppliers with access to vast amountM of dat-i. However,
`the dram-iMc growth in
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`the aaount of dat.i <jencratcd, stored, protected and accessed has created
`increasingly serious inforxation e^anagenent challenges. ENaccrbating these
`challenges is the greater nuniber and typos of users who access this data, as
`well as the proliferation of various typos of software applications across nany
`different co»putcr devices that use different protocols for the input and output
`of data. Organizations therefore are seeking to lsr.plesient processes and gystoKS
`that effectively and efficiently store, nanagc and ensure the integrity and
`availability of data 24 hours-a-day, sevon days-a-wcek, 36S daya-a-ycar.
`The Interconnect bottleneck and Linltatlons of the Point-to-Point SStoragc
`^^ystcts Architecture
`Khile data storage capacity and nicroprocessor speeds have increased
`dcasatlcally,
`ihe speed at which information is trdns7.ittod froa storage systems
`to microprocessors has not
`increased nearly as rapidly. This imbalance has
`resulted in bottlenecks at the interconnection points whore the input and output
`of data occurs. These interconnect points are commonly referred to as the 1/0.
`These I/O bottlenecks cause large delays in the movement of data within a
`network, significantly slowing down the network's day-to-day operations and
`to
`frustrating network usor.s. The I/O bottleneck porsists due.
`In large part,
`the lirciitationn of the coxpucer protocols that traditionally hove been used to
`transport data across the I/O.
`One of the xosc cotunonly used 1/0 protocols is the small coxputor system
`interface, or SCSI. VJhlle widely used, SCSI has inherent perfornanco
`linitations,
`including:
`-
`the amount of data SCSI can transport at one titsc;
`-
`the physical distances over which SCSI can operate;
`to a server;
`-
`the limited number of storage devices SCSI can connect
`* SCSI's inability to grew with and adapt to the requircacnts of growing
`and changing computer networks;
`- SCSI'S lack of management capabilities; and
`- SCSI'S inability to connect more than one server to a storage device,
`which restricts data accessibility.
`for example,
`a SCSI connection enables data throughput of only 40 or 00
`megabytes per second, can transmit data over no more than 25 meters, and can
`support a xaximun of only 15 devices.
`In addition, SCSI does not havu any
`inliercnt capability to manage storage systems or any devices attached to those
`systems. As a result, already busy network servers also must perform those
`tasks. Finally,
`a SCSI-connected device can only be accessed by a single server.
`If the server becomes unavailable for any roaso.*), data on its connected device
`becomes inaccessible. Despite its limitations, SCSI currently is the most
`prevalent
`interconnect, or I/O, protocol and is expected to remain an important
`T/0 protocol
`in the future.
`Adding to the problems created by the I/O bottleneck is the so'callcd
`"point-to-point" architecture used in the vast majority of enterprise computing
`systems today. This architecture relics on a dedicated, point-to-point SC5I
`connection between each server and only one storage device. In effect, each
`server/storage pair becomes an Island. To perform data backup -- making a copy
`of data to protect it from loss or corruption -- data must bo moved from a
`storage system,
`through its attached server, over the primary computer network
`(referred to an the local cirea network, or LAID,
`then through another server to
`a backup storage nystom. Tlwi following graphic depicts,
`in simplified form,
`the
`point-to-point architecture:
`
`iDescriplicn of Cfdphic:
`The graphic depicts a standard local area network, or LAIJ. Across the top
`of the diagram are three "Storage Devices": a "Tape Storage" device and two
`"Disk Storage" devices. These storage devices are connected via SC.1J connections
`to throe "Servers": a "Unit" server,
`a "Window NT" server and a "Hetwaru"
`server. These throe servers are connected to a "l.ocal Area Network" (depicted In
`the form of a cloud),
`to which various "Network End Ikners {Clients)"
`(represented by computer tornlnnls) are altuched.)
`Uecause users con access information residing on a storage device only from
`the server connected to that storage device, and because a significant amount of
`data must be moved across the local area network,
`two bottlenecks occur. First,
`the amount of data which can traverse the (ICSI
`interconnect between the server
`and the storage device at a given time is severely limited,
`the information
`going to ond coming froa the storage device is more difficult
`to access and
`manage, and the risk of data loss is increased. As the number of requests for
`stored data from the server grows, congestion within the server incretises and
`server perfotnance furtlier decreases. Second,
`the LAN becomes congested, slowing
`an organization's day-to-day operations. As a result, many organizations are
`moving away from point-to-point storage syotom orchitectures to reduce I/O
`bottlenecks and improve their overall
`information management.
`Addressing the I/O Dottlcncclc with Fibre Channel Storage Area Hotworks
`The hlglier performance Fibre Channel protocol has received broad
`recognition as a means to address many of the current
`limitations and
`difficulties of information manageaont. Fibre Channel
`is an industry standard
`interconnect protocol dovuloped in the early 1090s and approved by the /imerican
`National Standards Institute in 1904. Fibre Channel enables data throughput of
`more than 100 megabytes per second, can transmit data over distances of up to 10
`kilometers and can enable the interconnection of hundreds of different servers
`and storage systems. As a result of those capabilities. Fibre Channel has
`enabled the evoluilon of
`a new network storage architecture:
`the olorago nxtm
`network, or NAN.
`is a high-spau<) computer network dedicated
`A storage area network, or NAN,
`to data storage that allows different types of storage devices, such as tape
`libraries and disk arrays,
`to be shared by all end
`local and
`users through network servers. Similar to the way in which traditional
`wide area cemputor networks permit any end user on the network to access any
`network server,
`a SAN creates a "pool" of data storage that can be .shared by
`multiple servers. Througli various configurations similar to Chose used in
`traditional computer networks, SANs can connect any server with any storage
`system, and storage systems with each other,
`ihijj any-to-any connectivity
`enables large amounts of data to be shared and accessed among servers and
`storage systems running different ccs^utor operating systems or software
`applicat ions.
`Three key devices enable the intercontuiction of a SAN with other network
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`cotsponcnC9# aa well as the various ccRponor.ts of Oi*i 'JfCt with each other:
`- The Storacju Hub is a Flbro Channel-based dovlcc which connocts Tlbru
`Channel sorvors to Fibre Channel storaqe devices via a single shaied data
`coRu&X3nlCAtion pathi Loading suppliers of storage hub^ include Gadzoox
`Networks and Vixol.
`- The Storage Switch is a Fibre Channel-based dovicc which connects Fibre
`Channel servers to Fibre Channel storage devices via raultiple
`corAunication paths• Leading suppliers of storage switches include Tincot
`Co»i3unications# Brocade Consiunlcations and HcCATA.
`- The Storage Router is a device which,
`in effect,
`translates
`cosaunications across different conputer protocols,
`including both SCSI
`and Fibre Channel,
`in order to connect all of the various ccrponcnts of
`the SAN,
`including servers, storage systems, storage hubs and storage
`switches. By enabling data transport across multiple ccsputcr protocols,
`storage routers facilitate soonloss corAunlcaticn between the SKt and
`attached SCSI-based servers and storage aystcnts. As such, storage routers
`enable both sorvor-to-storage and atorago-to-storage coffnunication. Vfe
`are the leading supplier of storage routerii based on the number of units
`shipped, and believe that we were the first company to ship a storage
`router.
`The following graphic depicts a basic SAN In which storage devices and
`servers ore connected in their own network, enabling multiple servers to access
`multiple storage devices. Storage routers are sliown here enabling the connection
`of an organisation's existing SCSI disk and SCSI
`tape storage devices, as well
`as an existing SCSI server,
`to the Fibre cliannol sa:«.
`Graphic schenatic diagran of a storage area network
`(DESCRirTION OF GKAflllc: The graphic depicts a schematic diagram of a
`storage area network, or S/UI. Across the top of the diagram,
`two "Storage
`Devices" are depicted: a "Tape storage" and a "Disk Storage" device. Each of
`these storage devices are connected via the SCSI protocol
`to depictions of two
`"Storage Routers." Those storage routers are in turn connected to a "Fibre
`Channel SAN with Imbs/swltches" {represented by a cloud)
`in the center of the
`diagram. The SAN is connected to (i)
`three dirfonutt. servers running Unix,
`Windows NT and Netware,
`respectively,
`(ii) "Flbro channel Storage Devices," and
`(iii) via a "Storage Router" through a SCSI connection to a "SCSI Server."
`Finally, each of the servers is in turn connected to a "Local Area Network," to
`which various "Network End Users (Clients)" are attached (represented by
`computer teminalsl.i
`New Applications Enabled by Fibre Channel SAlLf
`Fibre Channel SANs have enabled a number of important applications,
`including:
`in the loss
`- LAN-free Backup. Disruptions to a computer system can result
`or corruption of data. Therefore, most organizations regut.irly perform
`data backup by moving data from storage systems to separate or off-site
`storage systems or data centers where the data can be safely stored.
`Because data backup can account for a significant portion of the data
`traffic over local area networks. It is often a major contributor to
`bottlenecks at
`the input/output Intorconnnct. As networks arc
`increasingly required to bo available to users on an around-thc-clcck
`basis,
`tho available time during which data backup can be performed Imn
`decreased, while the time required to perfoir. backup has incruasod duo to
`the growth of the amount of data being backed up. Unlike traditional
`backup which entails the use of multiple servers to access each of their
`storage devices, LAN-frco backup uses the SAN to move data from a storage
`system through cne server then directly to a backup storage system. By
`moving the data backup function from the I.AN to the SAN, LAN-free backup
`substantially reduces 1/0 bottlenecks.
`- Server-free Backup. The development of awrver-free backup has th«
`potential
`to further extend tho benefit.^ of LiMI-froe backup by virtually
`removing the server from the backup procuss. Tiiis application will unable
`automated data movoment between storage systems directly across the $AN,
`allowing data backup while utilizing a very small percentage of the
`server's internal data processing capacity. As a result, organizations
`will no longer need to identify lengthy time periods, or "backup
`windows," for di.-;connectlng servers frc.m the network in order to pcrforn
`backup.
`In the traditional point-to-point 3tor.aga architocturc,
`- Shared Storage.
`significant portion of storage resources are underutilized because they
`are accessible only by a single server which may not efficiently use tho
`resource. With SANs, multiple servers can .iccess the same storage
`devices, enabling more stored data to be available to nore users, and
`reducing tho need to add more sorvors or storage devices to support
`greater storage requirements.
`- Data Mirroring and Disaster Tolorancu. nann improve an organization's
`ability to ensure tlie integrity of its data by facilitating data
`replication, or mirroring, and enhanced disaster tolerance and recovery.
`In mirroring,
`two copies of transaction data are created and maintained
`on separate storage systems. This redundancy reduces the cha:;ce of data
`loss or corruption. Because SAils enable very high data tran.smissicn rates
`and support transmission distances of up to 10 kilometers per Fibre
`Channel
`link, NANs on.'ible mirroring across storage systems that may be
`many klloRQtor.t apart from each other. These cap.abilities also facilitate
`Che creation and maintenance of offsitc data centers that support
`business recovery in the event data in lost at a primary storage slto.
`The Need for Storage Routers to Facilitate the Adoption of SANs and Kmerging
`T/0 Protocols
`As storage area networks are relotivoly new, moat storage devices in the
`market continue to be sold with tho small computer system interface.
`Additionally, most organisotions have rrade significant
`investments in storage
`devices and servers that use the small computer aystca interface. Thus,
`In order
`to enable organizations to achieve the benefits of deploying a storage area
`network,
`the SAN must be able to operate in conjuncticn with the different 1/0
`protocols employed by the devices which are connected to it or within it.
`Because many organizations have made significont investments in computer
`equipment which uses the small computer system Interface protocol, organisations
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`to repliicu these devices on e wholesale basis or to stop
`iire rcluctvini
`purchasing them. As a result,
`these organisations will require their ribre
`Chanr.el'based SMta to coamutilcate with SCSl^based devices.
`Several other current and emerging I/O protocols also are expected to bo
`incorporated into corwnercial SAN products, servers and storage systems in the
`future. These protocols include asynchronous transfer mode, which would support
`tho high-speed transmission of data between multiple SANs via network.^ operating
`over
`large distances, otherwise known as wide area networks. Other current and
`future 1/0 protocols under dovclcpeient are Intcndnd to reduce the incidence of
`I/O bottlenecks.
`These include Next Generation I/O {NGIO) and iMturo I/O, as well as Nyaiea I/O,
`the recently announced cemblnation of these two competing protocols. As new
`protocols achieve cc»aerclal acceptance, storage routers will bo increasingly
`essential
`to connect
`these devices to the SAN, enabling seamless communication
`among servers, storage devices and other SAN components that utilise different
`computer protocol.^.
`THK CROSSROADS SOLUTION
`Vie are the leading provider of storngo routers for storage area nottvorks,
`based on our market share of storage routers shipped. Our storage routnrs enable
`organizations to deploy SANs within their cxintlng computing networks. Our
`storage routers presently connect Fibre Channel SAKs with SCSI servers and SCSI
`storage systems and are fully interoperable with ccmmercially available Fibre
`Channel storage devices and equipment. Using our storage routers, organisations
`can deploy and derive the benefits of SAN technology today, while preserving
`their existing investments in SCSI-based corpulcr equipment.
`Incorporated into our storage routers is our proprietary storage routing
`software that "intolllgently*' examines data traffic in tho SAN to prioritise
`transmission and mlnlnize congestion in the flow of data. This software also
`enables communication between different
`I/O protocols, supports rapid field
`deployment of new .storage area network configurations, enables sharing of
`storage resources by multiple servers and can be adapted to new 1/0 protocols as
`they emerge. Our proprietary software is combined with software management
`tools
`and emljodded in our storage routers. Our storage router hardware constst.i of
`Industry-.itandard microprocessors and industry-standard appllc.ition specific
`integrated circuits.
`Our storage routers are purchased by or.d-uscr organisations of all .^Ises,
`primarily to improve backup systems in their SANs. Our storage routers are in
`use in the data centers of large, multi-national corporations, as well as in
`smaller ccmpanie.'S .Huch as Crossroads, whore wc use two of our storage routers in
`conjunction with our own storage area network for lAN-frcc backup and to connect
`SCSI-based disk storage devices.
`He boliovo that deploying our storage routers helps organizations improve
`and reduce their total cd.st of information management by offering « number of
`important benefits,
`including:
`Facilitating Rfficient Backup and Rocovory
`t.ipo
`Currently, our storage routers are used primarily to connect SCSI
`storage systems to Fibre Channel SANs for LAN-free backup. By allowing the
`backup process to be accomplished across the SAN,
`rather than across the local
`.^rca network, our stor.wje routers remove a common source of congestion within
`tho UCl. As a result,
`the primary computer network has greater availability to
`perform day-to-day operations. LAN-free backup also provides flexibility to
`conduct backup at any time of day. This capability is increasingly important as
`users demand network availability around the clock and from geograpiilcally
`dispersed locations.
`In addition, we have software nearing completion which is
`designed to enable server-free backup. By removing the server almost entirely
`from the backup process, server-free backup will offer further significant
`reductions in network server utilisation* Finally, our storage routers support
`tkui distance capabilities of Fibre Channel
`ilANs, enabling long distance data
`mirroring and tlui crnatlon of redundant data sites to restore data when a
`dedicated storage nystun falls or is damaged.
`Providing Broad, Verified Interoperability
`Cur storage routers arc designed to function together, or intcropcratc,
`with all commercially available Fibre Channel storage hubs and storage switches,
`as well as other SAN components,
`including storage devices, host bus adapters,
`operating systems and storage management software. Our storage routers function
`in over 2,500 different configurations of :>ANa,
`thus providing organisations
`with flexibility in designing and changing their SA.NS. iMrthornoro, our storage
`routers support concurrent transmissions of data utilizing multiple computer
`protocols,
`including
`and the Internet E'rotocol. Our storage routers can be
`deployed in SANs which connect servers running diverse operating systems.
`Including NetMare, Unix and Windows NT. Our storage routers have boon tested and
`verified through our Crossroads
`Verificd-Storago Area Network {CV-S,V]1 progrom, which Is now available through
`our web-based configurator.
`Increasing scalability and Implementation FlexkbiUty
`Our storage routers are designed to operate In any SAN computing
`cnvirorjsent and are designed to be able to adapt as organizations grow and
`change their computer networks to address their increasing data storage and
`informaticn management needs. Our storage routers also are designed to work in
`all Fibre Channel
`:>AN configurations so that organizations can modify their
`storage architecture to address their changing nnods without changing their
`storage routers. Organizations can incrementally add storage routers as backup
`demands grow or as new storage devices arc added to their networks. Our nnwest
`lino of storage routers can bo configurocJ to support data transmission over
`copper or fiber optic lines.
`enhancing Storage Area Network Manageability
`Our storage routers are designed with fe.ntures that support an
`organization's ability to conduct sy.'»t*'ms diagnostics and management, as well as
`real-time application monitoring,
`from remote locatio:>s.
`In addition,
`the
`proprietary software embedded in our storage routers enhances the ability of
`organiization lo manage of storage systems that are attached to the storagii
`router by translating network management protocols to storage management
`protocols. To this end, wo work closely with loading independent software
`vendors, such as BMC Software, Computer ,Vssoclates, Hewlett-Packard and Tivoli
`Systems,
`to ensure that our storage routers can bo managed through their network
`
`an
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`;-C!«)SSR0ADS SYSTEMS INC (CRDS) IPO - NASDAQ.com
`
`http:/Av\v\v.nasdaq.com/markets/ipos/company/crossroads-systcnis-inc-..
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`nanAgoncnt aoftwAro products.
`Lovernqlnq Existing Soever ami Storag« Syatcn Iav«»ttaonta
`Our storage routers enable An organization's continued use of its large
`installed base of servers and storage devices that rely on the sriaIX computer
`system interface within a storage area network.
`In addition to enabling
`organizations to preserve these existing investmentSp our storage routers
`improve the functionality of those systems when operated in conjunction with a
`SAN. For examplOp by connecting SCSI-only servers to SANs, a process referred to
`as server aigrationt our storage routers enable those SCSI servers to run
`applications on a SAN. Dy allowing consolidation of storage resources in
`centralised facilities, our aoluclons also reduce the need for organisations to
`naintain a number of geographically dispersed and costly data storage centers
`and enable them to more efficiently use their existing data storage capacity,
`
`ClOSO
`Thd IPO profirosmoy conlain historical rocords.
`Pioaso visit Iho lalost tPOs for iho most rocont informolion.
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