Case 1:16-cv-04586-LTS-HBP Document 55-3 Filed 07/19/18 Page 1 of 12
`Case 1:16-cv-04586-LTS—HBP Document 55-3 Filed 07/19/18 Page 1 of 12
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`Case 1:16-cv-04586-LTS Document 1-3 Filed 06/16/16 Page 1 of 12
`Case 1:16-cv-04586-LTS Document 1-3 Filed 06/16/16 Page 1 of 12
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`EXHIBIT 3
`
`

`

`Case 1:16-cv-04586-LTS-HBP Document 55-3 Filed 07/19/18 Page 2 of 12
`D°°”"lt|ll|llllllllllllllll‘llllllfllflllllIllflllllllfilllllllll
`Case 1:16-cv-04586-LTS Document 1-3 Filed 06/16/16 Page 2 of 12
`Case 1:16-cv-04586-LTS Document 1-3 Filed OGIEWéUéfPSQée 2 of 12
`(12) United States Patent
`(10) Patent N0.:
`US 6,430,603 B2
`
`Hunter
`(45) Date of Patent:
`*Aug. 6, 2002
`
`(54) SYSTEM FOR DlRECT PLACEMENT OF
`COMMERCIAL ADVERTISING, PUBLIC
`SERVICE ANNOUNCEMENTS AND OTHER
`figlglrligrg 0N ELECTRONIC BILLBOARD
`‘
`‘
`Inventor: Charles Eric Hunter, Hilton Head
`151311151» SC (US)
`
`(75)
`
`(73) Assignee: World Theatre, Inc., Morrisville, NC
`(US)
`
`(*) Notice:
`
`This patent issued on a continued pros-
`ecution application filed under 37 CFR
`153(d), and is subject to the twenty year
`,
`.
`7.
`1:11:33“ Pmmmb ”I 35 U'S‘L‘
`5
`*7"
`.
`i
`A
`A
`Subject to any disclaimer, the term of this
`patent is extended or adjusted under 35
`U.S.C. 154(b) by 0 days.
`
`(21) Appl, No: 09/301,102
`
`(22)
`
`Filed:
`
`Apr. 28, 1999
`
`,
`Int. Cl.’ ................................................ (1061’ 15/16
`(51)
`(52) US. Cl.
`....................... 709/207; 709/217; 709/219;
`709/227; 705/26; 705/27
`(58) Field of Search ................................. 709/207, 217,
`1
`-
`"'7
`/
`709,218, 219, 227, 234, -38, 240, 7057.76;
`.
`References Cited
`US. PATENT DOCUMENTS
`
`,
`(56)
`
`373737517 A
`33767465 A
`3,941,926 A
`4,368,485 A
`4,559,480 A
`4,734,779 A
`
`3/1968 “3'93””
`4/1968 Corpew'
`3/1976 Slobodztan et al.
`1/1983 Midland
`12/1985 Nobs
`3/1988 Levis el al,
`
`8/1988 Schrcibt‘r
`4,761,641 A
`3/1989 Champion, [11 et a1,
`4,812,843 A
`:33: $0119“? 61 a?
`:gigg 1:
`/’
`.
`.erni an eta.
`5,’ .L,
`L
`7
`10/1993 Jonesget a1.
`5,257,017 A
`12/1993
`’eterson et a1.
`3,274,762 A
`13133:
`i236}:
`£12233 2
`8/1996 sosser et a1.
`5,543,856 A
`3/1997 Loban et all
`5,612,741 A
`5/1997 Kindell et al.
`5,630,067 A
`7/1997 {su
`5,644,859 A
`/1998 -lunter
`5,724,062 A
`7/1998 Ohno et al,
`5,781,734 A
`12/1998 1amadani 9‘ 31
`543454083 A
`* 13333 fiitkei
`I
`3:23:12: I:
`340/925 7%
`’/
`e a.
`...............
`.,,(
`,,
`z
`,
`,( 3
`5,934,795 A *
`8/1999 Rykowski et a1.
`.......... 362/309
`5,992,888 A * 11/1999 North et a1.
`.................. 283/56
`6,073,372 A *
`6/2000 Davis ...................... 40/124.16
`
`
`
`OTHER PUBLICATIONS
`
`Steven A. Morley, “Making Digital Cinema Actually Hap—
`pen —What It Takes and Who’s Going to Do It", Qua/comm
`Incorporated, Oct, 31, 1998.
`
`* cited by examiner
`
`Primary Exmniner—Thomas R. Peeso
`(74) Attorney, A gent, 0r FirmJinnegan, Henderson,
`Farabow, Garrett & Dunner, LIP
`(57)
`ABSTRACT
`Commercial advertisers, such as consumer product compa—
`nies and the advertising agents that represent them, directly
`access a network of thousands of large, high resolution
`electronic displays located in high trafiic areas and directly
`send their own advertisements electronically to the network
`to be displayed at
`locations and times selected by the
`advertisers.
`
`74 Claims, 2 Drawing Sheets
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`

`Case 1:16-cv-04586-LTS-HBP Document 55-3 Filed 07/19/18 Page 3 of 12
`Case 1:16-cv-04586—LTS—HBP Document 55-3 Filed 07/19/18 Page 3 of 12
`Case 1:16-cv-04586-LTS Document 1-3 Filed 06/16/16 Page 3 of 12
`Case 1:16-cv-O4586—LTS Document 1-3 Filed 06/16/16 Page 3 of 12
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`US. Patent
`
`Aug. 6, 2002
`
`Sheet 1 01'2
`
`US 6,430,603 B2
`
`Public Internet
`
`20
`\
`
`Connection
`
`Billing via
`Line
`
`Internet
`Reporting
`
`Customer Interface Web
`Server
`
`40
`
`
`
`Billing
`and
`Report
`Generation
`
`
`
`Market
`
`Analysis
`
`
`Demographic
`
`
`
`Analysis
`
`
`160
`
`
`
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`
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`
`Review
`
`
`
`Schedule and
`Purchase
`Time
`
`60
`
`Video & Still Image Review 8: input
`
`Server
`
`l
`
`Server
`
`____r__-
`
`Sewer
`
`
`
`LED
`Displays
`
`
`
`
`
`Verification Archives
`
`Video Converter/
`Scalar/Video Controller
`
`Digital Cameras and
`Traffic Counters
`
`150
`
`110
`
`Fig. 1
`
`

`

`
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