Case 1:24-cv-00376-MN Document 16-8 Filed 07/11/24 Page 1 of 24 PageID #: 465
`Case 1:24-cv-00376-MN Document 16-8 Filed 07/11/24 Page 1 of 24 PagelD #: 465
`
`
`
`
`
`EXHIBIT 8
`EXHIBIT 8
`
`
`Case 1:24-cv-00376-MN Document 16-8 Filed 07/11/24 Page 1 of 24 PagelD #: 465
`
`
`
`
`
`EXHIBIT 8
`EXHIBIT 8
`
`
`
`Case 1:24-cv-00376-MN Document 16-8 Filed 07/11/24 Page 2 of 24 PageID #: 466
`
`Claim 1
`1[pre]. An automated method of
`collecting profiles of Internet-using
`entities, the method comprising:
`
`
`
`
`
`
`
`
`Exhibit 8 - U.S. Patent No. 8,775,249 (“’249 Patent”)
`
`Lotame’s Infringement
`Lotame performs an automated method of collecting profiles of Internet-using entities.
`
`See, e.g., evidence and analysis for claim limitations (a)-(e) below;
`https://www.lotame.com/lotame-data-exchange/:
`
`Lotame Data
`Exchange
`
`The World’s Largest, Trusted Data Marketplace
`
`Buyers have ready access to thousands of high-quality audience segments in
`the world via Lotame’s second- and third-party data marketplaces. Choose
`from pre-packaged, custom, or proprietary Lotame Precision Demographic
`and Intent audiences. Meet your unique data needs by connecting
`directly with our dedicated data experts for help with pre-sale, RFPs, or
`current campaigns.
`
`
`
`
`
`
`Page 1 of 23
`
`
`
`Case 1:24-cv-00376-MN Document 16-8 Filed 07/11/24 Page 3 of 24 PageID #: 467
`
`Get the Data You Need, Where
`You Need It
`
`Marketers & Agencies | Publishers & Media Companies | Platforms
`
`No matter where you sit, harness the power of third-party data — with or
`without third-party cookies — from the largest, highest quality data
`marketplace in the world. Lotame’s audience segments are available in 50+
`advertising platforms, including Google, The Trade Desk, Xandr, and more.
`See our Partners and Integrations to learn more.
`
`; https://my.lotame.com/t/p8yyptf#monetizing‐with‐
`behavior‐amp‐sightings‐information:
`
`Monetizing with Behavior & Sightings Information
`
`
`
`
`
`
`
`
` https://my.lotame.com/category/lightning-tag:
`
`
`
`Page 2 of 23
`
` ;
`
`
`
`
`
`
`
`
`Case 1:24-cv-00376-MN Document 16-8 Filed 07/11/24 Page 4 of 24 PageID #: 468
`
`(a) electronically receiving at a
`programmed computer system coupled
`to a global computer network, from at
`least one server controlled by one of a
`plurality of unaffiliated third parties, a
`partial profile of an entity that uses a
`user computer coupled to the global
`computer network and accessing a
`website, which partial profile is
`available to one of the third parties and
`contains at least one profile attribute
`related to the entity;
`
`
`
`
`Lotame performs a method comprising electronically receiving at a programmed computer
`system coupled to a global computer network, from at least one server controlled by one of a
`plurality of unaffiliated third parties, a partial profile of an entity that uses a user computer
`coupled to the global computer network and accessing a website, which partial profile is available
`to one of the third parties and contains at least one profile attribute related to the entity.
`
`For example, Lotame (e.g., through its Accused Instrumentalities) electronically receives a partial
`profile (e.g., browsing information) of a computer user from a server controlled by an unaffiliated
`third party (e.g., one of Lotame’s data providers, advertising partners, clients, or affiliates) and
`that partial profile contains profile attribute information related to that user (e.g., data about a user
`based on that user’s activity on a website).
`
`See, e.g., https://my.lotame.com/t/g9hxvnw/lt-js-detailed-reference-guide:
`
`
`
`
` https://my.lotame.com/t/g9hxvnw/lt-js-detailed-reference-guide:
`
`
`
`Page 3 of 23
`
`
`
`
`
`
` ;
`
`
`
`
`
`
`
`
`Case 1:24-cv-00376-MN Document 16-8 Filed 07/11/24 Page 5 of 24 PageID #: 469
`
`
`
`
`
`
`
`
`
`
`
`
`
`
`Page 4 of 23
`
`
`
`
`
`
`
`
`Case 1:24-cv-00376-MN Document 16-8 Filed 07/11/24 Page 6 of 24 PageID #: 470
`
`
`
`
`
`
`
`
`
`
`
`
`
`
`
`
`Page 5 of 23
`
`
`
`Case 1:24-cv-00376-MN Document 16-8 Filed 07/11/24 Page 7 of 24 PageID #: 471
`
`; https://my.lotame.com/t/83hxvnt/lt-js-basic-implementation:
`
`
`
`
`
` https://my.lotame.com/t/p8yyptf/use-case-lotame-data-exchange:
`
`
`
`Page 6 of 23
`
`
`
`
`
` ;
`
`
`
`
`
`
`
`
`
`
`Case 1:24-cv-00376-MN Document 16-8 Filed 07/11/24 Page 8 of 24 PageID #: 472
`
`
`
`
`
`
`
`
`
`
`
`
`
`
`
`
`
`
`
`Page 7 of 23
`
`
`
`
`
`
`
`
`Case 1:24-cv-00376-MN Document 16-8 Filed 07/11/24 Page 9 of 24 PageID #: 473
`
`
`
`
`
`Page 8 of 23
`
`
`
`
`
`
`
`
`Case 1:24-cv-00376-MN Document 16-8 Filed 07/11/24 Page 10 of 24 PageID #: 474
`
`
`
`
`
`
`
`
`
`
`
`Page 9 of 23
`
`
`
`Case 1:24-cv-00376-MN Document 16-8 Filed 07/11/24 Page 11 of 24 PageID #: 475
`
`(b) automatically with the computer
`system electronically storing the
`received partial profile by adding the
`received partial profile to an
`electronically stored profile, which
`stored profile is believed to be related to
`the same entity;
`
`
`
`
`
`
`Lotame, automatically with the computer system, electronically stores the received partial profile
`by adding the received partial profile to an electronically stored profile, which stored profile is
`believed to be related to the same entity.
`
`For example, Lotame (e.g., through its Accused Instrumentalities) automatically adds the
`received partial profile to an electronically stored profile (e.g., all profile information associated
`with the ID that Lotame has for that user) believed to be related to the same user of the computer.
`
`See, e.g., evidence and analysis for claim limitation 1(a); https://www.lotame.com/products/data-
`stream/:
`
`
`
`
`Page 10 of 23
`
`
`
`
`
`
`
`
`Case 1:24-cv-00376-MN Document 16-8 Filed 07/11/24 Page 12 of 24 PageID #: 476
`
` https://my.lotame.com/t/p8yyptf/use-case-lotame-data-exchange:
`
`
`
`
`
`
`
`Page 11 of 23
`
`
`
` ;
`
`
`
`
`
`
`
`
`
`
`Case 1:24-cv-00376-MN Document 16-8 Filed 07/11/24 Page 13 of 24 PageID #: 477
`
`(c) wherein receiving the partial profile
`is achieved as a result of automatic
`electronic URL redirection from a
`portion of a page of the website
`accessed by the user computer; and
`
`
`
`In the automated method performed by Lotame, receiving the partial profile is achieved as a
`result of automatic electronic URL redirection from a portion of a page of the website accessed
`by the user computer.
`
`For example, Lotame (e.g., through its Accused Instrumentalities) receives a partial profile as a
`result of a URL redirection from a page (or portion thereof) of the website (e.g., a website on
`which a tag, pixel, or web beacon has been installed) that is accessed by the user computer.
`
`See, e.g., evidence and analysis for claim limitations 1(a)-(b);
`https://my.lotame.com/t/p8yyptf/use-case-lotame-data-exchange:
`
`
`
`
`Page 12 of 23
`
`
`
`
`
`
`
`
`
`
`
`
`
`Case 1:24-cv-00376-MN Document 16-8 Filed 07/11/24 Page 14 of 24 PageID #: 478
`
`
`
`
`
`
`
`
`
`
`
`Page 13 of 23
`
`
`
`
`
`
`
`
`Case 1:24-cv-00376-MN Document 16-8 Filed 07/11/24 Page 15 of 24 PageID #: 479
`
`
`
`
`
`
`
`
`
`
`
`
`Page 14 of 23
`
`
`
`Case 1:24-cv-00376-MN Document 16-8 Filed 07/11/24 Page 16 of 24 PageID #: 480
`
`; https://my.lotame.com/t/p8hxvnd/lt-js-data-collection-guide:
`
`
`
`
`
`
`
`
`
`Page 15 of 23
`
` https://www.lotame.com/legal/definitions/:
`
` ;
`
`
`
`
`
`
`
`
`
`
`
`
`
`
`Case 1:24-cv-00376-MN Document 16-8 Filed 07/11/24 Page 17 of 24 PageID #: 481
`
`; https://tealium.com/integrations/lotame-lightning/:
`
`
`(d) automatically with the computer
`system generating an electronic record
`of which of the plurality of unaffiliated
`third parties contributed to the stored
`profile particular profile attributes;
`
`
`
`
`Lotame automatically with the computer system generates an electronic record of which of the
`plurality of unaffiliated third parties contributed to the stored profile particular profile attributes.
`
`For example, Lotame (e.g., through its Accused Instrumentalities) generates an electronic record
`indicating which third party supplied profile attributes used to update the stored profile, because
`Lotame knows, e.g., which third party sent the data to Lotame.
`
`See, e.g., evidence and analysis for claim limitations 1(a)-(c);
`https://my.lotame.com/t/g9hxvnw/lt-js-detailed-reference-guide:
`
`
`
`Page 16 of 23
`
`
`
`
`
`
`
`
`
`
`
`
`
`Case 1:24-cv-00376-MN Document 16-8 Filed 07/11/24 Page 18 of 24 PageID #: 482
`
`
`
`
`
`
`
`
`
`
`
`
`
`Page 17 of 23
`
`
`
`Case 1:24-cv-00376-MN Document 16-8 Filed 07/11/24 Page 19 of 24 PageID #: 483
`
`; https://my.lotame.com/t/p8yyptf/use-case-lotame-data-exchange:
`
`
`(e) wherein the stored profile, including
`the added partial profile, comprises data
`used in targeting third-party
`advertisements to the user computer
`over the global computer network.
`
`
`
`
`In the automated method performed by Lotame, the stored profile, including the added partial
`profile, comprises data used in targeting third-party advertisements to the user computer over the
`global computer network.
`
`For example, the stored profile (which includes the added partial profile information) includes
`data collected when a user visited a website, such as user action on a website (e.g., searched for a
`flight ticket) or data provided by a user on a website (e.g. demographic information), that Lotame
`(e.g., through its Accused Instrumentalities) has associated with a user, which associated data is
`provided by Lotame (e.g., by Data Stream) to be used in targeting third-party advertisements to
`the user.
`
`See, e.g., evidence and analysis for claim limitations 1(a)-(d);
`https://my.lotame.com/t/g9hxvnw/lt-js-detailed-reference-guide:
`
`
`Page 18 of 23
`
`
`
`
`
`
`
`
`Case 1:24-cv-00376-MN Document 16-8 Filed 07/11/24 Page 20 of 24 PageID #: 484
`
`
`
`
`
`
`
`
`
`
`
`
`
`
`Page 19 of 23
`
`
`
`Case 1:24-cv-00376-MN Document 16-8 Filed 07/11/24 Page 21 of 24 PageID #: 485
`
`
`
` https://my.lotame.com/t/35hxvna/lt-js-implementation-faqs:
`
` ;
`
`
`
`
`
`Page 20 of 23
`
`
`
`
`
`
`
`
`
`
`
`
`
`Case 1:24-cv-00376-MN Document 16-8 Filed 07/11/24 Page 22 of 24 PageID #: 486
`
`;https://resources.lotame.com/hubfs/~Lotame.com%20Content/Case%20Study/Lotame_Case_Study_Hay
`market_Auto_Sites_Unlock_First_Party_Audiences_in_Safari_Using_Lotame_Lighting_Tag.pdf:
`
`
`
`
`
`
`Page 21 of 23
`
`
`
`
`
`
`
`
`
`
`
`
`
`Case 1:24-cv-00376-MN Document 16-8 Filed 07/11/24 Page 23 of 24 PageID #: 487
`
`; https://www.lotame.com/lotame-data-exchange/
`
`
`
`
`
`
`
`
`
`
`Page 22 of 23
`
`
`
`
`
`
`
`
`
`
`Case 1:24-cv-00376-MN Document 16-8 Filed 07/11/24 Page 24 of 24 PageID #: 488
`
`
`
`
`
`Page 23 of 23
`
`
`
`
`
`
Accessing this document will incur an additional charge of $.
After purchase, you can access this document again without charge.
Accept $ Charge
Still Working On It
This document is taking longer than usual to download. This can happen if we need to contact the court directly to obtain the document and their servers are running slowly.
Give it another minute or two to complete, and then try the refresh button.
A few More Minutes ... Still Working
It can take up to 5 minutes for us to download a document if the court servers are running slowly.
Thank you for your continued patience.
This document could not be displayed.
We could not find this document within its docket. Please go back to the docket page and check the link. If that does not work, go back to the docket and refresh it to pull the newest information.
Your account does not support viewing this document.
You need a Paid Account to view this document. Click here to change your account type.
Your account does not support viewing this document.
Set your membership
status to view this document.
With a Docket Alarm membership, you'll
get a whole lot more, including:
- Up-to-date information for this case.
- Email alerts whenever there is an update.
- Full text search for other cases.
- Get email alerts whenever a new case matches your search.
One Moment Please
The filing “” is large (MB) and is being downloaded.
Please refresh this page in a few minutes to see if the filing has been downloaded. The filing will also be emailed to you when the download completes.
Your document is on its way!
If you do not receive the document in five minutes, contact support at support@docketalarm.com.
Sealed Document
We are unable to display this document, it may be under a court ordered seal.
If you have proper credentials to access the file, you may proceed directly to the court's system using your government issued username and password.
Access Government Site
