throbber
Case 1:20-cv-00518-LPS Document 1-3 Filed 04/16/20 Page 1 of 31 PageID #: 125
`Case 1:20-cv-00518-LPS Document 1-3 Filed 04/16/20 Page 1 of 31 PagelD #: 125
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`
`
`
`
`EXHIBIT C
`EXHIBIT C
`
`
`
`

`

`Case 1:20-cv-00518-LPS Document 1-3 Filed 04/16/20 Page 2 of 31 PageID #: 126
`
`IN THE UNITED STATES PATENT AND TRADEMARK OFFICE
`
`Serial No.: 14/276,948
`
`Filed: May 13, 2014
`
`First Named Applicant: Keith R. McNally
`
`)
`)
`)
`)
`)
`)
`For: An Application Software based Information )
`Management And Real Time Communications System )
`Including Intelligent Automated Assistants (Bots) In A )
`Computing Ecosystem Including Different Types Of )
`Remote Computing Devices With Different User Interfaces
`And With A Master Database That Is Accessible From And
`Stored At A Central Location.
`
`Art Unit: 3627
`
`Examiner: Luna Champagne
`
`1245-003.CON
`
`December 9, 2016
`750 B Street, Suite 3120
`San Diego, CA 92101
`
`RESPONSE TO OFFICE ACTION- THREE MONTH EXTENSION
`
`Commissioner for Patents
`Alexandria, VA
`
`Dear Sir:
`
`This responds to the Office Action dated June 13, 2016. The fee for a three month
`extension is included.
`
`l245-3CAMD
`
`

`

`Case 1:20-cv-00518-LPS Document 1-3 Filed 04/16/20 Page 3 of 31 PageID #: 127
`
`CASE NO. 1245-003.CON
`Serial No.: 14/276,948
`Page 2
`
`On page 1, change the title to read:
`
`PATENT
`Filed: May 13, 2014
`
`An Application Software based Information Management And Real Time 8yHehroHous
`
`Communications System Including Intelligent Automated Assistants (Bots) In A 8yHehroHized
`
`i\:H:d IHtegra-ted Computing Ecosystem Including Different Types Of Remote Computing Devices
`
`With Different User Interfaces And \Vhieh i\:re 8yHehroHized With A Master Database That Is
`
`Accessible From And Stored At A Central Location.
`
`1245-3CAMD
`
`

`

`Case 1:20-cv-00518-LPS Document 1-3 Filed 04/16/20 Page 4 of 31 PageID #: 128
`
`CASE NO. 1245-003.CON
`Serial No.: 14/276,948
`Page 3
`
`1-36 (canceled).
`
`PATENT
`Filed: May 13, 2014
`
`37.
`
`(currently amended) A rule capable R iRform:a-tioR m:aRagem:eRt aRd syRehroRous
`
`eom:m:uRiea-tioR system: iReludiRg oRe or more intelligent automated assistants (IAA) system for
`
`use with remote wireless handheld computing devices and the internet, comprising:
`
`a) at least one hospitality software back-office application with at least one IAA-based
`
`interface and enabled to execute one or more rules while communicating via free format messaging
`
`and at least one interface with fixed format messaging communications for and with web browsers
`
`for syRehroRous opera-tieRs for communicating bi-directionally with two or more different remote
`
`wireless handheld computing devices;
`
`b) a master database containing data and parameters of the at least one hospitality software
`
`application pursuant to a master database file structure with predefined formats and specific fields
`
`and which is accessible through a database application programming interface (API);
`
`c) at least one computer server, with associated data storage capabilities for the at least one
`
`hospitality software application, and the master database;
`
`d) at least one application software based communications control module (CCM)
`
`integrated with the hospitality application software and enabled to interface with at least one
`
`communications protocol;
`
`e) at least one web server enabled by the CCM to concurrently communicate via the internet
`
`with two or more different remote wireless handheld computing devices;
`
`f) at least one remote wireless handheld remote computing device with at least one IAA
`
`1245-3CAMD
`
`

`

`Case 1:20-cv-00518-LPS Document 1-3 Filed 04/16/20 Page 5 of 31 PageID #: 129
`
`CASE NO. 1245-003.CON
`Serial No.: 14/276,948
`Page 4
`
`PATENT
`Filed: May 13, 2014
`
`mobile application and user interface with free format messaging that enables access to and
`
`communications with the back office hospitality software application and its IAA-based interface;
`
`h) at least one other wireless handheld remote computing device which uses a web browser
`
`based user interface with fixed format messaging to access and communicate with the back office
`
`hospitality application software;
`
`i) at least one external application programming interface for fully integrating via the
`
`internet the hospitality back office software application with one or more non hospitality software
`
`applications;
`
`wherein the system elements are enabled to communicate bi-directionally opera-te together
`
`syHeh:roHously in real time via the back office hospitality application software and the database
`
`API and the communications control module while utilizing the parameters and data of the master
`
`database file structure in interfacing the back office hospitality software application between and
`
`with the two or more remote wireless handheld computing devices with their different user
`
`interfaces while maintaining consistency aHd syHeh:roHiza-tioH of th:e system: aHd with the master
`
`database.
`
`38.
`
`(currently amended) A rule capable H iHform:a-tioH m:aHagem:eHt aHd syHeh:roHous
`
`eom:m:uHiea-tioH system: iHeludiHg oRe or more intelligent automated assistants (IAA) system for
`
`use with remote wireless handheld computing devices and the internet, comprising:
`
`a) at least one hospitality software back-office application with at least one IAA-based
`
`interface and enabled to execute one or more rules while communicating via free format messaging
`
`1245-3CAMD
`
`

`

`Case 1:20-cv-00518-LPS Document 1-3 Filed 04/16/20 Page 6 of 31 PageID #: 130
`
`CASE NO. 1245-003.CON
`Serial No.: 14/276,948
`Page 5
`
`PATENT
`Filed: May 13, 2014
`
`and at least one mobile software application based interface with combined free and fixed format
`
`messaging communications for syHehroHous operatioHs communicating bi-directionally with two
`
`or more different remote wireless handheld computing devices;
`
`b) a master database containing data and parameters of the at least one hospitality software
`
`application pursuant to a master database file structure with predefined formats and specific fields
`
`and which is accessible through a database application programming interface (API);
`
`c) at least one computer server, with associated data storage capabilities for the at least one
`
`hospitality software application, and the master database;
`
`d) at least one application software based communications control module (CCM)
`
`integrated with the hospitality application software and enabled to interface with at least one
`
`communications protocol;
`
`e) at least one web server enabled by the CCM to concurrently communicate via the internet
`
`with two or more different remote wireless handheld computing devices;
`
`f) at least one remote wireless handheld remote computing device with at least one IAA
`
`mobile application and user interface with free format messaging that iHtegrates with aH affiHity
`
`program: eom:paHy software applieatioH stored OR the wireless haHdheld eom:putiHg deviee aHd
`
`whieh further enables access to and communications with the back office hospitality software
`
`application and its IAA-based Interface:
`
`h) at least one other wireless handheld remote computing device which uses a mobile
`
`hospitality software application based user interface with combined free and fixed format
`
`messaging to access and communicate with the back office hospitality application software and
`
`1245-3CAMD
`
`

`

`Case 1:20-cv-00518-LPS Document 1-3 Filed 04/16/20 Page 7 of 31 PageID #: 131
`
`CASE NO. 1245-003.CON
`Serial No.: 14/276,948
`Page 6
`
`PATENT
`Filed: May 13, 2014
`
`with the hospitality software mobile application having been downloaded via the internet and
`
`which is stored on and operable from the wireless handheld device;
`
`i) at least one external API for fully integrating via the internet the hospitality back office
`
`software application with one or more non hospitality software applications;
`
`wherein the system elements are enabled to operate together syHehroHously communicate
`
`bi-directionally in real time via the back office hospitality application software and the database
`
`API and the communications control module while utilizing the parameters and data of the master
`
`database file structure in interfacing the back office hospitality software application between and
`
`with the two or more remote wireless handheld computing devices with their different user
`
`interfaces while maintaining consistency aHd syHehroHizatioH of the system: aHd with the master
`
`database.
`
`39.
`
`(currently amended) A rule capable H iHform:atioH m:aHagem:eHt aHd syHehroHous
`
`eom:m:uHieatioH system: iHeludiHg oRe or more intelligent automated assistants (IAA) system for
`
`use with remote wireless handheld computing devices and the internet, comprising:
`
`a) at least one hospitality software back-office application with at least one IAA-based
`
`interface and enabled to execute one or more rules while communicating via free format messaging
`
`and at least one interface for and with web browsers with fixed format messaging communications
`
`and with at least one mobile software application &asee. interface with fixed format messaging
`
`communications for syHehroHous operatioHs bi-directional communications with three or more
`
`different remote wireless handheld computing devices;
`
`1245-3CAMD
`
`

`

`Case 1:20-cv-00518-LPS Document 1-3 Filed 04/16/20 Page 8 of 31 PageID #: 132
`
`CASE NO. 1245-003.CON
`Serial No.: 14/276,948
`Page 7
`
`PATENT
`Filed: May 13, 2014
`
`b) a master database containing data and parameters of the at least one hospitality software
`
`application pursuant to a master database file structure with predefined formats and specific fields
`
`and which is accessible through a database application programming interface (API);
`
`c) at least one computer server, with associated data storage capabilities for the at least one
`
`hospitality software application, and the master database;
`
`d) at least one application software based communications control module (CCM)
`
`integrated with the hospitality application software and enabled to interface with at least one
`
`communications protocol;
`
`e) at least one web server enabled by the CCM to concurrently communicate via the internet
`
`with three or more different remote wireless handheld computing devices;
`
`f) at least one wireless handheld remote computing device with at least one IAA mobile
`
`application and
`
`user interface via free format messaging that enables access to and
`
`communications with the back office hospitality software application and its IAA-based interface;
`
`h) at least one other wireless handheld remote computing device which uses a web browser
`
`based user interface with fixed format messaging to access and communicate with the back office
`
`hospitality application software;
`
`i) at least one other wireless handheld remote computing device which uses a mobile
`
`hospitality software application based user interface with fixed format messaging to access and
`
`communicate with the back office hospitality application software and with the mobile hospitality
`
`application having been downloaded via the internet to and which is stored on and operable from
`
`the wireless handheld device;
`
`1245-3CAMD
`
`

`

`Case 1:20-cv-00518-LPS Document 1-3 Filed 04/16/20 Page 9 of 31 PageID #: 133
`
`CASE NO. 1245-003.CON
`Serial No.: 14/276,948
`Page 8
`
`PATENT
`Filed: May 13, 2014
`
`j) at least one external API for fully integrating via the internet the hospitality back office
`
`software application with one or more non hospitality software applications;
`
`wherein the system elements are enabled to communicate bi-directionally opera-te together
`
`syHeh:roHously in real time via the back office hospitality application software and the database
`
`API and the communications control module while utilizing the parameters and data of the master
`
`database file structure in interfacing the back office hospitality software application between and
`
`with the three or more remote wireless handheld computing devices with their different user
`
`interfaces while maintaining consistency aHd syHeh:roHiza-tioH of th:e system: aHd with the master
`
`database.
`
`40. (previously presented) The system of Claim 37, wherein the back office Intelligent
`
`Automated Assistant (IAA) includes the ability to automatically conduct real time web based
`
`searches to locate information not stored in the master database and to integrate responsive
`
`information from such search or searches into the automatic communications between and with
`
`the IAA application of one or more mobile computing devices and to reflect such into and with
`
`the master database.
`
`41. (previously presented) The system of Claim 38, wherein the back office Intelligent
`
`Automated Assistant (IAA) includes the ability to automatically conduct real time web based
`
`searches to locate information not stored in the master database and to integrate responsive
`
`information from such search or searches into the automatic communications between and with
`
`1245-3CAMD
`
`

`

`Case 1:20-cv-00518-LPS Document 1-3 Filed 04/16/20 Page 10 of 31 PageID #: 134
`
`CASE NO. 1245-003.CON
`Serial No.: 14/276,948
`Page 9
`
`PATENT
`Filed: May 13, 2014
`
`the Intelligent Automated Assistant (IAA) application of one or more mobile handheld computing
`
`devices and to reflect such into and with the master database.
`
`42. (previously presented) The system of Claim 39, wherein the back office Intelligent
`
`Automated Assistant (IAA) includes the ability to automatically conduct real time web based
`
`searches to locate information not stored in the master database and to integrate responsive
`
`information from such search or searches into the automatic communications between and with
`
`the Intelligent Automated Assistant (IAA) application of one or more of the mobile computing
`
`devices and to reflect such into and with the master database.
`
`43. (previously presented) The system of Claim 37, wherein the back office Intelligent
`
`Automated Assistant (IAA) includes functionality to conduct web based searches in response to a
`
`mobile user request including choices and preferences from the user of the wireless handheld
`
`computing devices equipped with a mobile Intelligent Automated Assistant (IAA) and its (IAA)
`
`interface and which is communicated to and from the back office hospitality software application,
`
`and for the back office hospitality software application to communicate to and present responsive
`
`options to the wireless handheld computing device user on a real time basis, and to automatically
`
`execute the user request when the specified criteria are met.
`
`44. (previously presented) The system of Claim 38, wherein the back office Intelligent
`
`Automated Assistant (IAA) includes functionality to conduct web based searches in response to a
`
`1245-3CAMD
`
`

`

`Case 1:20-cv-00518-LPS Document 1-3 Filed 04/16/20 Page 11 of 31 PageID #: 135
`
`CASE NO. 1245-003.CON
`Serial No.: 14/276,948
`Page lO
`
`PATENT
`Filed: May 13, 2014
`
`mobile user request including choices and preferences from the user of the wireless handheld
`
`computing devices equipped with a mobile Intelligent Automated Assistant (IAA) and its (IAA)
`
`interface and which is communicated to and from the back office hospitality software application,
`
`and for the back office hospitality software application to communicate to and present responsive
`
`options to the wireless handheld computing device user on a real time basis, and to automatically
`
`execute the user request when the specified criteria are met.
`
`45. (previously presented) The system of Claim 39, wherein the back office Intelligent
`
`Automated Assistant (IAA) includes functionality to conduct web based searches in response to a
`
`mobile user request including choices and preferences from the user of the wireless handheld
`
`computing devices equipped with a mobile Intelligent Automated Assistant (IAA) and its (IAA)
`
`interface and which is communicated to and from the back office hospitality software application,
`
`and for the back office hospitality software application to communicate to and present responsive
`
`options to the wireless handheld computing device user on a real time basis, and to automatically
`
`execute the user request when the specified criteria are met.
`
`46. (currently amended) The system of Claim 37, wherein the back office Intelligent
`
`Automated Assistant (IAA) includes functionality to access and include existing customer
`
`information including preferences stored in the master database and to also conduct web based
`
`searches in response to a mobile user request including choices and preferences from the said user
`
`of the wireless handheld computing devices equipped with a mobile Intelligent Automated
`
`1245-3CAMD
`
`

`

`Case 1:20-cv-00518-LPS Document 1-3 Filed 04/16/20 Page 12 of 31 PageID #: 136
`
`CASE NO. 1245-003.CON
`Serial No.: 14/276,948
`Page 11
`
`PATENT
`Filed: May 13, 2014
`
`Assistant (IAA) and its (IAA) interface and which is communicated to and from the back office
`
`hospitality software application, and for the back office hospitality software application to
`
`communicate to and present responsive options to the wireless handheld computing device user
`
`on a real time basis reflecting eetfl. data stored in the master database and search derived
`
`information, and to automatically execute the user request when the specified criteria are met.
`
`47. (previously presented) The system of Claim 38, wherein the back office Intelligent
`
`Automated Assistant (IAA) includes functionality to access and include existing customer
`
`information including preferences stored in the master database and to also conduct web based
`
`searches in response to a mobile user request including choices and preferences from the user of
`
`the wireless handheld computing devices equipped with a mobile Intelligent Automated Assistant
`
`(IAA) and its (IAA) interface and which is communicated to and from the back office hospitality
`
`software application, and for the back office hospitality software application to communicate to
`
`and present responsive options to the wireless handheld computing device user on a real time basis
`
`reflecting both stored in the master database and search derived information, and to automatically
`
`execute the user request when the specified criteria are met.
`
`48. (previously presented) The system of Claim 39, wherein the back office Intelligent
`
`Automated Assistant (IAA) includes functionality to access and include existing customer
`
`information including preferences stored in the master database and to also conduct web based
`
`searches in response to a mobile user request including choices and preferences from the user of
`
`1245-3CAMD
`
`

`

`Case 1:20-cv-00518-LPS Document 1-3 Filed 04/16/20 Page 13 of 31 PageID #: 137
`
`CASE NO. 1245-003.CON
`Serial No.: 14/276,948
`Page 12
`
`PATENT
`Filed: May 13, 2014
`
`the wireless handheld computing devices equipped with a mobile Intelligent Automated Assistant
`
`(IAA) and its (IAA) interface and which is communicated to and from the back office hospitality
`
`software application, and for the back office hospitality software application to communicate to
`
`and present responsive options to the wireless handheld computing device user on a real time basis
`
`reflecting both stored in the master database and search derived information, and to automatically
`
`execute the user request when the specified criteria are met.
`
`49. (previously presented) The system of Claim 37, wherein the system further includes
`
`functionality for two or more communications conversions one of which includes automated text
`
`.
`.
`messagmg conversiOns.
`
`50. (previously presented) The system of Claim 38, wherein the system includes
`
`functionality for two or more communications conversions one of which includes automated text
`
`.
`.
`messagmg conversiOns.
`
`51. (previously presented) The system of Claim 37, wherein the hospitality application
`
`includes food/drink ordering, integrated with a customer frequency/rewards application.
`
`52. (previously presented) The system of Claim 37, wherein the hospitality application
`
`includes event ticketing.
`
`1245-3CAMD
`
`

`

`Case 1:20-cv-00518-LPS Document 1-3 Filed 04/16/20 Page 14 of 31 PageID #: 138
`
`CASE NO. 1245-003.CON
`Serial No.: 14/276,948
`Page 13
`
`PATENT
`Filed: May 13, 2014
`
`53. (previously presented) The system of Claim 38, wherein the hospitality application
`
`includes hotel reservations.
`
`54. (currently amended) The system of Claim 37, wherein a mobile affiHity program:
`
`eom:paHy mobile application operating on a wireless handheld computing device is used to
`
`interface with the back office hospitality software application.
`
`55. (currently amended) The system of Claim 37, wherein a frequent customer aH affiHity
`
`program: eom:paHy mobile application operating on a wireless handheld computing device is used
`
`to interface with the back office hospitality software application.
`
`56. (previously presented) The system of Claim 37, wherein the system is configured to
`
`enable one or more staff members to utilize only a wireless handheld smart phone for substantially
`
`all of their interactions with the back office hospitality software application.
`
`1245-3CAMD
`
`

`

`Case 1:20-cv-00518-LPS Document 1-3 Filed 04/16/20 Page 15 of 31 PageID #: 139
`
`CASE NO. 1245-003.CON
`Serial No.: 14/276,948
`Page 14
`
`Remarks
`
`PATENT
`Filed: May 13, 2014
`
`The indefiniteness rejections are moot without prejudice or acquiescence owing to the
`
`present amendments.
`
`Support for "free format messaging" can be found in the specification on, e.g., page 27.
`
`Support for "fixed format messaging" can be found in the specification in figure 7. Support for
`
`frequent customer can be found near the end of the Summary.
`
`The claims are now focused on and directed to the Intelligent Automated Assistant (IAA)
`
`aspect of the invention, as is shown, for example, with the exemplary restaurant reservation IAA
`
`embodiment at page 26 below, lines 14-17:
`
`6
`
`7
`
`'To illustrate by way of example, the computer might speak:
`
`"Hello, this is your automated reservations assistant. I have a new reservation for
`
`you.- The reservation is for Mr. Smith,
`
`8
`
`party of 6, for May 15th".
`
`Patent-Ineligibility Rejections
`
`Applicant disagrees with the examiners proposed 'abstract idea' summary that these claims
`
`amount to merely 'synchronizing software applications'. Nonetheless, Applicant has removed the
`
`'synchronization' term from these claims and has added additional limitations to these claims to
`
`moot the patent-ineligibility rejections.
`
`For completeness, Applicant notes three cases from the Court of Appeals for the Federal
`
`Circuit which have issued subsequent to the office action, McRO, Inc. dba Planet Blue v. Bandai
`
`1245-3CAMD
`
`

`

`Case 1:20-cv-00518-LPS Document 1-3 Filed 04/16/20 Page 16 of 31 PageID #: 140
`
`CASE NO. 1245-003.CON
`Serial No.: 14/276,948
`Page 15
`
`PATENT
`Filed: May 13, 2014
`
`Namco Games America Inc., 120 USPQ2d 1091 (Fed. Cir. 2016), BASCOM Global Internet
`
`Services v. AT&T Mobility LLC, 827 F.3d 1341 (Fed. Cir. 2016), (Amdocs (Israel) Ltd v. Openet
`
`Telecom, Inc., No. 2015-1180 (Fed. Cir. Nov. 1, 2016)), and the USPTO Memorandum on 'Subject
`
`Matter Eligibility Decisions' dated Nov 2, 2016. Applicant's amendments more closely align the
`
`claims with these newly established legal precedents, and with the latest USPTO patent-eligibility
`
`guidance.
`
`InMcRo, as the USPTO emphasized on page 2 of the November memorandum: 'TheMcRo
`
`Court thus relied on the specifications' explanation of how the claimed rules enabled the
`
`automation of specific animation tasks that previously could not be automated when determining
`
`that the claims were directed to improvements in computer animation, instead of an abstract idea.
`
`Similarly, applicant's IAA directed claims also can rely on rules (now claimed) to accomplish
`
`specific tasks, such as the claimed 'computer to computer' communications which makes the
`
`systemic functionality more efficient and thus improves the efficacy of the computer system and
`
`in ways not possible by humans. The amended claims, could not possibly be accomplished by
`
`humans, (nor were they ever), especially the real time functionality, and ability to communicate
`
`with a variety of different interfaces concurrently. The teaching of applying rules as to the claims
`
`are specifically explained in the specification, at, for example, page 33, lines 6-12, see below,
`
`highlighted:
`
`6
`
`7
`
`1245-3CAMD
`
`It is noted that, in vanous
`
`

`

`Case 1:20-cv-00518-LPS Document 1-3 Filed 04/16/20 Page 17 of 31 PageID #: 141
`
`CASE NO. 1245-003.CON
`Serial No.: 14/276,948
`Page 16
`
`PATENT
`Filed: May 13,2014
`
`8
`
`embodiments, one or more rules may be followed in communicating with
`
`the entity and/or
`
`the
`
`9
`
`user. For example, a rule might specify that the entity and/or the user is
`
`not to be telephoned
`
`10
`
`and/or be sent messages before and/or after certain hours of the day. As
`
`another example, a rule
`
`11
`
`might specify that one mode of contact (e.g., telephone call) is to be
`
`employed as a means of
`
`12
`
`contact for certain hours of the day, while a second mode of contact (e.g.,
`
`instant messaging) is
`
`13
`
`to be employed as a means of contact for other hours of the day.
`
`Thus, clearly, the claims as newly revised are directed to IAA functionality, based upon
`
`rules functionality, which improve the communications and overall functionality of the claimed
`
`computer system when considered as a whole and is thus further not an abstract idea.
`
`1245-3CAMD
`
`

`

`Case 1:20-cv-00518-LPS Document 1-3 Filed 04/16/20 Page 18 of 31 PageID #: 142
`
`CASE NO. 1245-003.CON
`Serial No.: 14/276,948
`Page 17
`
`PATENT
`Filed: May 13, 2014
`
`Additionally, the Bascom court found and the USPTO confirmed that the additional
`
`elements of the claims must be considered 'in combination' and while applicant does not believe
`
`that the newly revised claims are, in fact even directed to any 'abstract idea' even if so, the
`
`additional elements, as part of a total system, especially considering both 'mobile applications'
`
`and 'web based applications' operating together in the same interconnected system and to/with the
`
`same master database, that 'significantly more' is accomplished, when these claims are considered
`
`as a whole, as the Federal Circuit law and the USPTO rules require.
`
`Further, still the specialized database file structures, now included in the revised claims to
`
`further distinguish the Blinn primary reference, also align very closely with the reasons that the
`
`Federal Circuit determined that the inventions were patent-eligible in Enfish v. J\lficrosojt, 822 F .3d
`
`1327 (Fed. Cir. 2016).
`
`Thus for all of the above reasons and the changes in the revised claims, applicant
`
`respectfully requests the patent-ineligibility rejections to be withdrawn.
`
`Obviousness Rejections, Claims 37-48, 54, and 55 Based on Blinn
`
`Applicant initially notes that not only does Blinn teach away from the claims but also does
`
`not teach a rule based IAA application/system or any kind of an IAA interface with 'free format'
`
`communications. Blinn at its most relevant teaches only 'web based' interfaces (when 'mobile
`
`hospitality apps' are also required in independent claims 38 and 39). None of the other references,
`
`alone and/or combination with Blinn, resolve these global deficiencies, nor do they overcome
`
`Blinn's 'teaching away'. Thus, all of the' 103 based rejections inclusive of all additional prior art
`
`1245-3CAMD
`
`

`

`Case 1:20-cv-00518-LPS Document 1-3 Filed 04/16/20 Page 19 of 31 PageID #: 143
`
`CASE NO. 1245-003.CON
`Serial No.: 14/276,948
`Page 18
`
`PATENT
`Filed: May 13, 2014
`
`in any combination fail to show obviousness against the newly revised claims. Further, the
`
`additional claim revisions in independent claims 37-39 further distinguish all combinations and all
`
`the basis for the prior rejections, alone and/or in any combination.
`
`First, Blinn teaches away from the claimed invention. In the Summary of the Invention,
`
`Col 2, Blinn stated the following - all emphasis added:
`
`'Unfortunately, conventional electronic merchandising systems typically represent the
`
`order information and item information in predefined formats such as a database format with
`
`specific fields. Lns 39-43
`
`'Unfortunately, even if every possible data element needed to represent current sales
`
`transactions could be predefined, new sales transactions would arise which require new revisions
`
`to the electronic merchandising software.' Lns 51-55
`
`'Rather than utilizing a predefined organization of data elements, the present
`
`invention utilizes an order with multiple key-value pairs which are not organized with a
`
`predefined format.' Lns 56-59.
`
`Thus it can't be disputed that Blinn criticized (i.e. the repeated use of 'unfortunately'),
`
`systems with 'predefined formats' and/or with a 'database with specific fields' and that, as part of
`
`the 'present invention' definition, within the Summary of the Invention, section, specifically
`
`excludes any system that relies on data elements 'with a predefined formats'.
`
`Applicant believes that a POSA would have already understood that its claimed invention,
`
`and master database relied/relies on 'predefined formats' and a 'database with specific fields',
`
`however to eliminate any doubt, as to this, the amended claims, include the specific functionality
`
`1245-3CAMD
`
`

`

`Case 1:20-cv-00518-LPS Document 1-3 Filed 04/16/20 Page 20 of 31 PageID #: 144
`
`CASE NO. 1245-003.CON
`Serial No.: 14/276,948
`Page 19
`
`PATENT
`Filed: May 13, 2014
`
`-which Blinn specifically excluded as not being part of his 'present invention' and criticized such
`
`functionality.
`
`Thus for this reason alone, Blinn and/or all combinations with Blinn fail as to the amended
`
`claims.
`
`Second, Blinn fails to teach the claimed IAA application functionality. For example, the
`
`examiner's citation to col. 23, lines 52-67 reflects functionality that is inapposite with the claimed
`
`IAA functionality. An IAA based system with free format messaging is not focused on 'modifying
`
`itself and/or its database' to change to accommodate differing needs/requests, rather it maintains
`
`its standard functionality, standard database/structure etc. and accommodates different ways that
`
`users communicate with it, as claimed, via an IAA based, free format interface interaction, and it
`
`changes nothing. This misperception of the IAA functionality masked that the mobile IAA
`
`functionality also must include a specific free format user interface to enable the IAA based
`
`interactions via, e.g., 'chatting' (as in 'texting' and/or 'instant messaging') as is shown, see, for
`
`example, figure #10 (circle, center, far right) and as detailed in the specification, just a few of the
`
`examples ofwhich are shown below, highlights added:
`
`Page 27, lines 14-18:
`
`6
`
`, As
`
`15
`
`another example, such automated messaging might involve automated text
`
`messaging (e.g.,
`
`1245-3CAMD
`
`

`

`Case 1:20-cv-00518-LPS Document 1-3 Filed 04/16/20 Page 21 of 31 PageID #: 145
`
`CASE NO. 1245-003.CON
`Serial No.: 14/276,948
`Page 20
`
`PATENT
`Filed: May 13, 2014
`
`16
`
`automated wireless
`
`text messaging)
`
`and/or automated
`
`instant
`
`messagmg (e.g., automated
`
`17
`
`wireless instant messaging) wherein some or all of the
`
`information provided by the user is
`
`automatically converted to text and/or data and conveyed to the appropriate entity.
`
`And Page 35 Ins 12-15:
`
`Shown in Fig. 10 is an exemplary system diagram relating to embodiments of the
`
`13
`
`present invention wherein, for example, vanous of the functionality
`
`discussed above (e.g.,
`
`14
`
`messaging, text-to-voice, and communications with landline telephones,
`
`cellular telephones, and
`
`15
`
`wireless devices) is depicted.
`
`1245-3CAMD
`
`

`

`Case 1:20-cv-00518-LPS Document 1-3 Filed 04/16/20 Page 22 of 31 PageID #: 146
`
`CASE NO. 1245-003.CON
`Serial No.: 14/276,948
`Page 21
`
`PATENT
`Filed: May 13, 2014
`
`Further, the claimed IAA functionality is not just a simple issue of 'converting' and or
`
`understanding one messaging and/ or user format to another, rather that is only a part of the claimed
`
`functionality as a POSA would know. In order to yield/teach the claimed system it is required for
`
`the entire system to communicate bi-directionally, and for the IAA on each end of the system, to
`
`be capable of understanding the differing and respective commun

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