`
`Approved for use through 11/30/2023. OMB 0651-0050
`
`U.S. Patent and Trademark Office; U.S. DEPARTMENT OF COMMERCE
`Under the Paperwork Reduction Act of 1995, no persons are required to respond to a collection of information unless it contains a valid OMB control number
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`Response to Office Action
`
`Input Field
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`SERIAL NUMBER
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`LAW OFFICE ASSIGNED
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`MARK SECTION
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`MARK
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`LITERAL ELEMENT
`
`STANDARD CHARACTERS
`
`USPTO-GENERATED IMAGE
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`MARK STATEMENT
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`OWNER SECTION (current)
`
`NAME
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`MAILING ADDRESS
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`CITY
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`STATE
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`ZIP/POSTAL CODE
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`The table below presents the data as entered.
`
`Entered
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`90642065
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`LAW OFFICE 110
`
`mark
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`LA SIRENA
`
`YES
`
`YES
`
`The mark consists of standard characters, without claim to any particular font style,
`size or color.
`
`PITCH CAPITAL PARTNERS, LLC
`
`11661 SAN VICENTE BLVD #915
`
`LOS ANGELES
`
`California
`
`90049
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`COUNTRY/REGION/JURISDICTION/U.S. TERRITORY
`
`United States
`
`OWNER SECTION (proposed)
`
`NAME
`
`MAILING ADDRESS
`
`CITY
`
`STATE
`
`ZIP/POSTAL CODE
`
`PITCH CAPITAL PARTNERS, LLC
`
`11661 SAN VICENTE BLVD #915
`
`LOS ANGELES
`
`California
`
`90049
`
`COUNTRY/REGION/JURISDICTION/U.S. TERRITORY
`
`United States
`
`
`EVIDENCE SECTION
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` EVIDENCE FILE NAME(S)
`
` ORIGINAL PDF FILE
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` CONVERTED PDF FILE(S)
` (13 pages)
`
`XXXX
`
`evi_7611022895-2022060316 3813303732_._LA_SIRENA_-_
`Section_2_d__Likelihood_o f_Confusion_Response.pdf
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`\\TICRS\EXPORT18\IMAGEOUT 18\906\420\90642065\xml5\ ROA0002.JPG
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`\\TICRS\EXPORT18\IMAGEOUT 18\906\420\90642065\xml5\ ROA0003.JPG
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`\\TICRS\EXPORT18\IMAGEOUT 18\906\420\90642065\xml5\ ROA0004.JPG
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` ORIGINAL PDF FILE
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` CONVERTED PDF FILE(S)
` (102 pages)
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`\\TICRS\EXPORT18\IMAGEOUT 18\906\420\90642065\xml5\ ROA0008.JPG
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`\\TICRS\EXPORT18\IMAGEOUT 18\906\420\90642065\xml5\ ROA0011.JPG
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`\\TICRS\EXPORT18\IMAGEOUT 18\906\420\90642065\xml5\ ROA0013.JPG
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`\\TICRS\EXPORT18\IMAGEOUT 18\906\420\90642065\xml5\ ROA0014.JPG
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`evi_7611022895-2022060316 3813303732_._Exhibit_A.pdf
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`\\TICRS\EXPORT18\IMAGEOUT 18\906\420\90642065\xml5\ ROA0015.JPG
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`\\TICRS\EXPORT18\IMAGEOUT 18\906\420\90642065\xml5\ ROA0016.JPG
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`\\TICRS\EXPORT18\IMAGEOUT 18\906\420\90642065\xml5\ ROA0018.JPG
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`\\TICRS\EXPORT18\IMAGEOUT 18\906\420\90642065\xml5\ ROA0019.JPG
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`\\TICRS\EXPORT18\IMAGEOUT 18\906\420\90642065\xml5\ ROA0020.JPG
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`\\TICRS\EXPORT18\IMAGEOUT 18\906\420\90642065\xml5\ ROA0022.JPG
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`\\TICRS\EXPORT18\IMAGEOUT 18\906\420\90642065\xml5\ ROA0023.JPG
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`\\TICRS\EXPORT18\IMAGEOUT 18\906\420\90642065\xml5\ ROA0026.JPG
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`\\TICRS\EXPORT18\IMAGEOUT 18\906\420\90642065\xml5\ ROA0036.JPG
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`\\TICRS\EXPORT18\IMAGEOUT 18\906\420\90642065\xml5\ ROA0037.JPG
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`\\TICRS\EXPORT 18\IMAGEOUT18\906\420\90642065\xm15\ ROA0063.JPG
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`\\TICRS\EXPORT 18\IMAGEOUT18\906\420\90642065\xm15\ ROA0066.JPG
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`\\TICRS\EXPORT 18\IMAGEOUT18\906\420\90642065\xm15\ ROA0067.JPG
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`\\TICRS\EXPORT 18\IMAGEOUT18\906\420\90642065\xm15\ ROA0071.JPG
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`\\TICRS\EXPORT 18\IMAGEOUT18\906\420\90642065\xm15\ ROA0072.JPG
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`\\TICRS\EXPORT 18\IMAGEOUT18\906\420\90642065\xm15\ ROA0073.JPG
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`\\TICRS\EXPORT 18\IMAGEOUT18\906\420\90642065\xm15\ ROA0074.JPG
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`\\TICRS\EXPORT 18\IMAGEOUT18\906\420\90642065\xm15\ ROA0075.JPG
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`\\TICRS\EXPORT 18\IMAGEOUT18\906\420\90642065\xm15\ ROA0076.JPG
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`\\TICRS\EXPORT 18\IMAGEOUT18\906\420\90642065\xm15\ ROA0040.JPG
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`\\TICRS\EXPORT 18\IMAGEOUT18\906\420\90642065\xm15\ ROA0042.JPG
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`\\TICRS\EXPORT 18\IMAGEOUT18\906\420\90642065\xm15\ ROA0043.JPG
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`\\TICRS\EXPORT 18\IMAGEOUT18\906\420\90642065\xm15\ ROA0044.JPG
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`\\TICRS\EXPORT 18\IMAGEOUT18\906\420\90642065\xm15\ ROA0045.JPG
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`\\TICRS\EXPORT 18\IMAGEOUT18\906\420\90642065\xm15\ ROA0046.JPG
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`\\TICRS\EXPORT 18\IMAGEOUT18\906\420\90642065\xm15\ ROA0047.JPG
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`\\TICRS\EXPORT 18\IMAGEOUT18\906\420\90642065\xm15\ ROA0048.JPG
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`\\TICRS\EXPORT 18\IMAGEOUT18\906\420\90642065\xm15\ ROA0049.JPG
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`\\TICRS\EXPORT 18\IMAGEOUT18\906\420\90642065\xm15\ ROA0050.JPG
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`\\TICRS\EXPORT 18\IMAGEOUT18\906\420\90642065\xm15\ ROA005 1.JPG
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`\\TICRS\EXPORT 18\IMAGEOUT18\906\420\90642065\xm15\ ROA0052.JPG
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`\\TICRS\EXPORT 18\IMAGEOUT18\906\420\90642065\xm15\ ROA0053.JPG
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`\\TICRS\EXPORT 18\IMAGEOUT18\906\420\90642065\xm15\ ROA0054.JPG
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`\\TICRS\EXPORT 18\IMAGEOUT18\906\420\90642065\xm15\ ROA0055.JPG
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`\\TICRS\EXPORT 18\IMAGEOUT18\906\420\90642065\xm15\ ROA0056.JPG
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`\\TICRS\EXPORT 18\IMAGEOUT18\906\420\90642065\xm15\ ROA0057.JPG
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`\TICRS\EXPORT 18\IMAGEOUT18\906\420\90642065\xm15\ ROA0058.JPG
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`\\TICRS\EXPORT 18\IMAGEOUT18\906\420\90642065\xm15\ ROA0059.JPG
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`\\TICRS\EXPORT 18\IMAGEOUT18\906\420\90642065\xm15\ ROA0060.JPG
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`\\TICRS\EXPORT 18\IMAGEOUT18\906\420\90642065\xm15\ ROA0061.JPG
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`\\TICRS\EXPORT 18\IMAGEOUT18\906\420\90642065\xm15\ ROA0062.JPG
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`\\TICRS\EXPORT18\IMAGEOUT 18\906\420\90642065\xml5\ ROA0040.JPG
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`\\TICRS\EXPORT18\IMAGEOUT 18\906\420\90642065\xml5\ ROA0041.JPG
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`\\TICRS\EXPORT18\IMAGEOUT 18\906\420\90642065\xml5\ ROA0042.JPG
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`\\TICRS\EXPORT18\IMAGEOUT 18\906\420\90642065\xml5\ ROA0043.JPG
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`\\TICRS\EXPORT18\IMAGEOUT 18\906\420\90642065\xml5\ ROA0044.JPG
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`\\TICRS\EXPORT18\IMAGEOUT 18\906\420\90642065\xml5\ ROA0045.JPG
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`\\TICRS\EXPORT18\IMAGEOUT 18\906\420\90642065\xml5\ ROA0046.JPG
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`\\TICRS\EXPORT18\IMAGEOUT 18\906\420\90642065\xml5\ ROA0047.JPG
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`\\TICRS\EXPORT18\IMAGEOUT 18\906\420\90642065\xml5\ ROA0054.JPG
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`\\TICRS\EXPORT18\IMAGEOUT 18\906\420\90642065\xml5\ ROA0055.JPG
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`\\TICRS\EXPORT18\IMAGEOUT 18\906\420\90642065\xml5\ ROA0057.JPG
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`\\TICRS\EXPORT18\IMAGEOUT 18\906\420\90642065\xml5\ ROA0058.JPG
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`\\TICRS\EXPORT18\IMAGEOUT 18\906\420\90642065\xml5\ ROA0059.JPG
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`\\TICRS\EXPORT18\IMAGEOUT 18\906\420\90642065\xml5\ ROA0064.JPG
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`\\TICRS\EXPORT18\IMAGEOUT 18\906\420\90642065\xml5\ ROA0065.JPG
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`\\TICRS\EXPORT18\IMAGEOUT 18\906\420\90642065\xml5\ ROA0066.JPG
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`\\TICRS\EXPORT18\IMAGEOUT 18\906\420\90642065\xml5\ ROA0070.JPG
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`\\TICRS\EXPORT18\IMAGEOUT 18\906\420\90642065\xml5\ ROA0071.JPG
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`\\TICRS\EXPORT18\IMAGEOUT 18\906\420\90642065\xml5\ ROA0074.JPG
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`\\TICRS\EXPORT18\IMAGEOUT 18\906\420\90642065\xml5\ ROA0075.JPG
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`\\TICRS\EXPORT 18\IMAGEOUT18\906\420\90642065\xm15\ ROA0077.JPG
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`\\TICRS\EXPORT 18\IMAGEOUT18\906\420\90642065\xm15\ ROA0078.JPG
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`\\TICRS\EXPORT 18\IMAGEOUT18\906\420\90642065\xm15\ ROA0079.JPG
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`\\TICRS\EXPORT 18\IMAGEOUT18\906\420\90642065\xm15\ ROA0080.JPG
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`\\TICRS\EXPORT 18\IMAGEOUT18\906\420\90642065\xm15\ ROA008 1.JPG
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`\\TICRS\EXPORT 18\IMAGEOUT18\906\420\90642065\xm15\ ROA0082.JPG
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`\\TICRS\EXPORT 18\IMAGEOUT18\906\420\90642065\xm15\ ROA0083.JPG
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`\\TICRS\EXPORT 18\IMAGEOUT18\906\420\90642065\xm15\ ROA0084.JPG
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`\\TICRS\EXPORT 18\IMAGEOUT18\906\420\90642065\xm15\ ROA0085.JPG
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`\\TICRS\EXPORT 18\IMAGEOUT18\906\420\90642065\xm15\ ROA0086.JPG
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`\\TICRS\EXPORT 18\IMAGEOUT18\906\420\90642065\xm15\ ROA0087.JPG
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`\\TICRS\EXPORT 18\IMAGEOUT18\906\420\90642065\xm15\ ROA0088.JPG
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`\\TICRS\EXPORT 18\IMAGEOUT18\906\420\90642065\xm15\ ROA0089.JPG
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`\\TICRS\EXPORT 18\IMAGEOUT18\906\420\90642065\xm15\ ROA0090.JPG
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`\\TICRS\EXPORT 18\IMAGEOUT18\906\420\90642065\xm15\ ROA0091.JPG
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`\\TICRS\EXPORT 18\IMAGEOUT18\906\420\90642065\xm15\ ROA0092.JPG
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`\\TICRS\EXPORT 18\IMAGEOUT18\906\420\90642065\xm15\ ROA0093.JPG
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`\\TICRS\EXPORT 18\IMAGEOUT18\906\420\90642065\xm15\ ROA0094.JPG
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`\\TICRS\EXPORT 18\IMAGEOUT18\906\420\90642065\xm15\ ROA0095.JPG
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`\\TICRS\EXPORT 18\IMAGEOUT18\906\420\90642065\xm15\ ROA0097.JPG
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`\\TICRS\EXPORT 18\IMAGEOUT18\906\420\90642065\xm15\ ROA0098.JPG
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`\\TICRS\EXPORT 18\IMAGEOUT18\906\420\90642065\xm15\ ROA0099.JPG
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`\\TICRS\EXPORT 18\IMAGEOUT18\906\420\90642065\xm15\ ROA0100.JPG
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`\\TICRS\EXPORT 18\IMAGEOUT18\906\420\90642065\xm15\ ROA0101.JPG
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`\\TICRS\EXPORT 18\IMAGEOUT18\906\420\90642065\xm15\ ROA0102.JPG
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`\\TICRS\EXPORT 18\IMAGEOUT18\906\420\90642065\xm15\ ROA0103.JPG
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`\\TICRS\EXPORT 18\IMAGEOUT18\906\420\90642065\xm15\ ROA0104.JPG
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`\\TICRS\EXPORT 18\IMAGEOUT18\906\420\90642065\xm15\ ROA0105.JPG
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`\\TICRS\EXPORT 18\IMAGEOUT18\906\420\90642065\xm15\ ROA0106.JPG
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`\\TICRS\EXPORT 18\IMAGEOUT18\906\420\90642065\xm15\ ROA0107.JPG
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`\\TICRS\EXPORT 18\IMAGEOUT18\906\420\90642065\xm15\ ROA0108.JPG
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`\\TICRS\EXPORT 18\IMAGEOUT18\906\420\90642065\xm15\ ROAO110.JPG
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`\\TICRS\EXPORT 18\IMAGEOUT18\906\420\90642065\xm15\ ROAO111.JPG
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`\\TICRS\EXPORT 18\IMAGEOUT18\906\420\90642065\xm15\ ROAO112.JPG
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`\\TICRS\EXPORT18\IMAGEOUT 18\906\420\90642065\xml5\ ROA0077.JPG
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`\\TICRS\EXPORT18\IMAGEOUT 18\906\420\90642065\xml5\ ROA0113.JPG
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`\\TICRS\EXPORT18\IMAGEOUT 18\906\420\90642065\xml5\ ROA0114.JPG
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`\\TICRS\EXPORT18\IMAGEOUT 18\906\420\90642065\xml5\ ROA0115.JPG
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`\\TICRS\EXPORT18\IMAGEOUT 18\906\420\90642065\xml5\ ROA0116.JPG
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`DESCRIPTION OF EVIDENCE FILE
`
`Response to Section 2(d) Refusal and Exhibit A in Support.
`
`CORRESPONDENCE INFORMATION (current)
`
`NAME
`
`FRANCIS JOHN CIARAMELLA, ESQUIRE
`
`PRIMARY EMAIL ADDRESS FOR CORRESPONDENCE
`
`frank@fjcpllc.com
`
`SECONDARY EMAIL ADDRESS(ES) (COURTESY COPIES) NOT PROVIDED
`
`CORRESPONDENCE INFORMATION (proposed)
`
`NAME
`
`Francis John Ciaramella, Esquire
`
`PRIMARY EMAIL ADDRESS FOR CORRESPONDENCE
`
`frank@fjcpllc.com
`
`SECONDARY EMAIL ADDRESS(ES) (COURTESY COPIES) NOT PROVIDED
`
`SIGNATURE SECTION
`
`RESPONSE SIGNATURE
`
`SIGNATORY'S NAME
`
`SIGNATORY'S POSITION
`
`SIGNATORY'S PHONE NUMBER
`
`DATE SIGNED
`
`/Francis John Ciaramella/
`
`Francis John Ciaramella, Esquire
`
`Attorney of Record, Florida Bar Member
`
`5612957325
`
`06/03/2022
`
`ROLE OF AUTHORIZED SIGNATORY
`
`Authorized U.S.-Licensed Attorney
`
`SIGNATURE METHOD
`
`Signed directly within the form
`
`FILING INFORMATION SECTION
`
`SUBMIT DATE
`
`TEAS STAMP
`
`Fri Jun 03 16:39:22 ET 2022
`
`USPTO/ROA-XX.XXX.XXX.XX-2
`0220603163922079553-90642
`065-800d794b94afcb6366db5
`39bf2f215d748f2fdf8379e7c
`14b481af56ae937d8c-N/A-N/
`A-20220603163813303732
`
`PTO- 1957
`
`Approved for use through 11/30/2023. OMB 0651-0050
`
`U.S. Patent and Trademark Office; U.S. DEPARTMENT OF COMMERCE
`Under the Paperwork Reduction Act of 1995, no persons are required to respond to a collection of information unless it contains a valid OMB control number
`
`To the Commissioner for Trademarks:
`
`Response to Office Action
`
`Application serial no. 90642065 LA SIRENA(Standard Characters, see https://tmng-al.uspto.gov/resting2/api/img/90642065/large) has been
`amended as follows:
`
`EVIDENCE
`Evidence has been attached: Response to Section 2(d) Refusal and Exhibit A in Support.
`
`
`
`
`
`
`
`Original PDF file:
`evi_7611022895-2022060316 3813303732_._LA_SIRENA_-_ Section_2_d__Likelihood_o f_Confusion_Response.pdf
`Converted PDF file(s) ( 13 pages) Evidence-1Evidence-2Evidence-3Evidence-4Evidence-5Evidence-6
`Evidence-7Evidence-8Evidence-9Evidence-10Evidence-11Evidence-12Evidence-13
`Original PDF file:
`evi_7611022895-2022060316 3813303732_._Exhibit_A.pdf
`Converted PDF file(s) ( 102 pages) Evidence-1Evidence-2Evidence-3Evidence-4Evidence-5Evidence-6
`Evidence-7Evidence-8Evidence-9Evidence-10Evidence-11Evidence-12Evidence-13Evidence-14
`Evidence-15Evidence-16Evidence-17Evidence-18Evidence-19Evidence-20Evidence-21Evidence-22
`Evidence-23Evidence-24Evidence-25Evidence-26Evidence-27Evidence-28Evidence-29Evidence-30
`Evidence-31Evidence-32Evidence-33Evidence-34Evidence-35Evidence-36Evidence-37Evidence-38
`Evidence-39Evidence-40Evidence-41Evidence-42Evidence-43Evidence-44Evidence-45Evidence-46
`Evidence-47Evidence-48Evidence-49Evidence-50Evidence-51Evidence-52Evidence-53Evidence-54
`Evidence-55Evidence-56Evidence-57Evidence-58Evidence-59Evidence-60Evidence-61Evidence-62
`Evidence-63Evidence-64Evidence-65Evidence-66Evidence-67Evidence-68Evidence-69Evidence-70
`Evidence-71Evidence-72Evidence-73Evidence-74Evidence-75Evidence-76Evidence-77Evidence-78
`Evidence-79Evidence-80Evidence-81Evidence-82Evidence-83Evidence-84Evidence-85Evidence-86
`Evidence-87Evidence-88Evidence-89Evidence-90Evidence-91Evidence-92Evidence-93Evidence-94
`Evidence-95Evidence-96Evidence-97Evidence-98Evidence-99Evidence-100Evidence-101Evidence-102
`
`OWNER AND/OR ENTITY INFORMATION
`Applicant proposes to amend the following:
`Current: PITCH CAPITAL PARTNERS, LLC, a limited liability company legally organized under the laws of Delaware, having an address of
` 11661 SAN VICENTE BLVD #915
` LOS ANGELES, California 90049
` United States
`
`Proposed: PITCH CAPITAL PARTNERS, LLC, a limited liability company legally organized under the laws of Delaware, having an address of
` 11661 SAN VICENTE BLVD #915
` LOS ANGELES, California 90049
` United States
` Email Address: XXXX
`
`Correspondence Information (current):
` FRANCIS JOHN CIARAMELLA, ESQUIRE
` PRIMARY EMAIL FOR CORRESPONDENCE: frank@fjcpllc.com
` SECONDARY EMAIL ADDRESS(ES) (COURTESY COPIES): NOT PROVIDED
`
`Correspondence Information (proposed):
` Francis John Ciaramella, Esquire
` PRIMARY EMAIL FOR CORRESPONDENCE: frank@fjcpllc.com
` SECONDARY EMAIL ADDRESS(ES) (COURTESY COPIES): NOT PROVIDED
`
`Requirement for Email and Electronic Filing: I understand that a valid email address must be maintained by the owner/holder and the
`owner's/holder's attorney, if appointed, and that all official trademark correspondence must be submitted via the Trademark Electronic
`Application System (TEAS).
`
`SIGNATURE(S)
`Response Signature
`Signature: /Francis John Ciaramella/ Date: 06/03/2022
`Signatory's Name: Francis John Ciaramella, Esquire
`Signatory's Position: Attorney of Record, Florida Bar Member
`
`Signatory's Phone Number: 5612957325 Signature method: Signed directly within the form
`
`The signatory has confirmed that he/she is a U.S.-licensed attorney who is an active member in good standing of the bar of the highest court of a
`U.S. state (including the District of Columbia and any U.S. Commonwealth or territory); and he/she is currently the owner's/holder's attorney or
`an associate thereof; and to the best of his/her knowledge, if prior to his/her appointment another U.S.-licensed attorney not currently associated
`with his/her company/firm previously represented the owner/holder in this matter: the owner/holder has revoked their power of attorney by a
`signed revocation or substitute power of attorney with the USPTO; the USPTO has granted that attorney's withdrawal request; the owner/holder
`
`
`
`has filed a power of attorney appointing him/her in this matter; or the owner's/holder's appointed U.S.-licensed attorney has filed a power of
`attorney appointing him/her as an associate attorney in this matter.
`
`Mailing Address: FRANCIS JOHN CIARAMELLA, ESQUIRE
` FRANCIS JOHN CIARAMELLA, PLLC
`
` 110 FRONT STREET, SUITE 300
`
` JUPITER, Florida 33477
`Mailing Address: Francis John Ciaramella, Esquire
` FRANCIS JOHN CIARAMELLA, PLLC
` 110 FRONT STREET, SUITE 300
` JUPITER, Florida 33477
`
`Serial Number: 90642065
`Internet Transmission Date: Fri Jun 03 16:39:22 ET 2022
`TEAS Stamp: USPTO/ROA-XX.XXX.XXX.XX-2022060316392207
`9553-90642065-800d794b94afcb6366db539bf2
`f215d748f2fdf8379e7c14b481af56ae937d8c-N
`/A-N/A-20220603163813303732
`
`
`
`
`
`BEFORE THE UNITED STATES PATENT AND TRADEMARK OFFICE
`
`TRADEMARKLAW OFFICE110
`SERIAL NUMBER90642065
`
`MARK:
`LA STIRENA
`
`RESPONSE TO OFFICE ACTION
`
`TO THE ASSISTANT SECRETARY AND COMMISSIONER OF PATENTS AND
`
`TRADEMARKS:
`
`IN RESPONSE TO THE ABOVE-REFERENCED OFFICE ACTION, the Applicant
`
`hereby submits the following.
`
`In the Office Action of December 6, 2021, the Examining Attorney stated that the
`
`application for LA SIRENA(hereafter the “Application’”) may ultimately be refused registration
`
`under Trademark Act section 2(d) because ofa likelihood of confusion with Registration Nos.
`
`2717450 and 4968449 for LA SIRENA (with design) and LA SIRENA,respectively, as well as
`
`Prior Application No. 88431708 for LA SIRENA SINCE 1918 (hereafter “Prior Marks”).
`
`The Applicant respectfully disagrees, and hereby respondsas follows.
`
`Response to Section 2(d) Likelihood of Confusion:
`
`Explanation of the DuPont Multi-Factor Test for the Purpose of Determining Whether
`
`Confusion, Mistake, or Deception is Likely
`
`Thetest for likelihood of confusion is whether a “reasonably prudent consumer”in the
`
`marketplaceis likely to be confusedasto the origin of the goodsor services bearing one ofthe
`
`marks. Jn re E.J. DuPont de Nemours and Co., 177 U.S.P.Q. 563 (C.C.P.A 1973).
`
`Consequently, the Federal Circuit Court of Appeals adopted multiple factors for the purpose of
`
`deciding likelihood of confusion on a case-by-case basis, otherwise known as the DuPont
`
`factors.
`
`1
`FRANCIS JOHN CIARAMELLA, PLLC
`110 Front Street, Suite 300, Jupiter, Florida 3477 » Telephone (561) 295-7325 * Facsimile (561) 295-7355
`
`
`
`Application of the DuPont Factors
`
`Applying the DuPont factors to the instant case, Applicant hereby submits the following
`
`arguments in support of its argument that there would be nolikelihood of confusion between the
`
`Application and the Prior Marks.
`
`1) Similarity as to Nature of the Goodsor Services
`
`Where the goods and services are directly competitive, the degree of similarity required
`
`to prove a likelihood of confusion is less than in the case of dissimilar products. 4 McCarthy on
`
`Trademarks and Unfair Competition § 23:20.50 (4th ed.); Attrezzi, LLC v. Maytag Corp., 436
`
`F.3d 32, 77 U.S.P.Q.2d 1641 (1st Cir. 2006). Here, there is no evidencethat the Prior Marks and
`
`the Applicant’s mark are competing or being confused with one another.
`
`Applicantis seeking to register the trademark LA SIRENA.It is Applicant's contention
`
`that there is such an overwhelmingdissimilarity between the marks in terms of appearance,
`
`sound, and commercial impression that the goods on which they are respectively used are not
`
`likely to result in confusion.
`
`Here, Applicant seeks registration for only one product: distilled agave liquor. The
`
`registered trademarks exclusively cover wine orin the case of the prior pending application,
`
`various fish and seafood based non-alcoholic beverages. The USPTO’s past practice showsthat
`
`the respective goods are dissimilar and that many marksthat are similar in appearance, sound,
`
`and commercial impression coexist for use with wines andspirits/liqueurs. See infra.
`
`Moreover, the Board has long held that “[t]here is no per se rule that holds that all
`
`alcoholic beveragesare related.” In re White Rock Distilleries, Inc., 92 USPQ2d 1282, 1285
`
`(TTAB 2009)(finding that the examining attorney’s evidencefailed to show that wine and
`
`energy vodka infused with caffeine are related) (emphasis added).
`
`Here, Applicant’s liquor is highly unlikely to be confused with the Prior Owner’s wine.
`
`See Chatam International Inc. v. M Chapoutier, 91228479 (TTAB Nov.28, 2018) (where the
`
`Board that there was no confusion between Applicant’s mark for VIA SAIT JACQUESfor use
`
`with wine and Opposer’s mark for JACQUINfor use with liqueurs). See also Destileria
`
`2
`FRANCIS JOHN CIARAMELLA, PLLC
`110 Front Street, Suite 300, Jupiter, Florida 3477 » Telephone (561) 295-7325 * Facsimile (561) 295-7355
`
`
`
`Serralles, Inc. v. Kabushiki Kaisha Dong d/b/a Dong Co., Ltd., 91204129 (TTAB Dec. 28, 2017)
`
`(where the Board held DONQfor use with non-alcoholic beverages not similar to DON Q for
`
`rum).
`
`The Application does not cover wine or non-alcoholic beverages, and as such, is unlikely
`
`to cause confusion.
`
`2) Conditions Under Which and Buyers to Whom Sales are Made
`
`Here, the buyers of the respective goods andservices will be a sophisticated. In other
`
`words, consumers making purchases of goods from either the Applicant or the Prior Owners are
`
`well educated, and not likely to make such purchases on impulse.
`
`Assuch, the goods offered by the Applicant and Prior Owners are aimed at
`
`discriminating purchasers. “Where the relevant buyer class is composedof professional or
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`commercial purchasers,it is reasonable to set a higher standard ofcare than exists for
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`consumers...they (the professional purchasers) are usually knowledgeable enoughto be less
`
`likely to be confused by trademarksthat are similar. For example, the First Circuit found no
`
`infringementin the case of ASTRA local anesthetic preparation versus ASTRA computerized
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`blood analyzer machine. The ‘mostcritical factor’ was said to be the sophistication of the buyers
`
`of the products.” 4 McCarthy on Trademarks and Unfair Competition § 23:101 (4th ed.); Astra
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`Pharmaceutical Products, Inc. v. Beckman Instruments, Inc., 718 F.2d 1201, 1206, 220 U.S.P.Q.
`
`786 (1st Cir. 1983).
`
`The Prior Owners and Applicant deal in respective goods and services that can be
`
`extremely expensive. If the goods or services are relatively expensive, more care is taken and
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`buyersare less likely to be confused as to sourceoraffiliation. 4 McCarthy on Trademarks and
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`Unfair Competition § 23:95 (4th ed.); McGregor-Doniger, Inc. v. Drizzle, Inc., 599 F.2d 1126,
`
`1137, 202 U.S.P.Q. 81, 92 (2d Cir. 1979).
`
`3) The Fameof the Prior Mark
`
`All trademarksare not equal. Someare strong, some are weak and most are somewhere
`
`in between.“Strong” marks are given “strong” protection—protection over a wide range of
`
`3
`FRANCIS JOHN CIARAMELLA, PLLC
`110 Front Street, Suite 300, Jupiter, Florida 3477 » Telephone (561) 295-7325 * Facsimile (561) 295-7355
`
`
`
`related products and services and variations on visual and aural format. 'The stronger the mark,
`
`the morelikely it is that encroachmenton it will produce confusion.’ Conversely, relatively weak
`
`marksare given a relatively narrow rangeof protection both as to products and format variations.
`
`2 McCarthy on Trademarks and Unfair Competition § 11:73 (4th ed.). Likewise, here, there is
`
`no evidence that the cited Prior Mark is famous or has acquired secondary meaning within the
`
`marketplace or that consumers associate the term SIRENA with the Prior Owners. To the
`
`contrary, the USPTO hasconsistently allowed many othersimilarly situated applications to
`
`register. See infra.
`
`4) The Nature and Extent of Any Actual Confusion
`
`There has been no documented evidence that showsthat any consumers have confused
`
`the respective marks in commerce. There have been no demonstrated events of confusion by
`
`consumers between the respective marks.
`
`Courts have long held that concurrent use of such marks without instances of actual
`
`confusion is evidence of no confusion. 4 McCarthy on Trademarks and Unfair Competition §
`
`23:18 (4th ed.); Pignons S.A. de Mecanique de Precision v. Polaroid Corp., 657 F.2d 482, 490,
`
`212 U.S.P.Q. 246 (Ist Cir. 1981) (“[W]hen the marks have been in the same market, side by side,
`
`for a substantial period of time, there is a strong presumptionthat there is little likelihood of
`
`confusion.”); Greentree Laboratories, Inc. v. G.G. Bean, Inc., 718 F. Supp. 998, 13 U.S.P.Q.2d
`
`1161 (D. Me. 1989) (concurrent use for five years without confusion where plaintiff's mark is
`
`weakcreates a presumption that confusion is unlikely; judgmentof no infringement);
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`Aktiebolaget Electrolux v. Armatron Intern., Inc., 999 F.2d 1, 4, 27 U.S.P.Q.2d 1460 (1st Cir.
`
`1993) (“[A]n absence ofactual confusion, or a negligible amountofit, between two products
`
`after a long period of coexistence on the market is highly probative in showingthatlittle
`
`likelihood of confusion exists.”’).
`
`5) The USPTO has Consistently Allowed Registration of Similarly Situated Applications
`
`The USPTOhasconsistently allowed applications similarly situated to the Application to
`
`register. Here, any similarities as to the goods and services between the marks, are overpowered
`
`4
`FRANCIS JOHN CIARAMELLA, PLLC
`110 Front Street, Suite 300, Jupiter, Florida 3477 » Telephone (561) 295-7325 * Facsimile (561) 295-7355
`
`
`
`by the sheer difference in overall appearance, sound, and commercial impression. In the past,
`
`the USPTOhasallowed applications to register that were more similar to their respective cited
`
`prior marks than the current Application and Prior Marks. Please see Exhibit A attached, which
`
`consists of a list of numerous suchregistrations.
`
`
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`
`
`Owner Goods/|Mark Goods/|OwnerMark
`
`Services
`Services
`
`
`Spirit
`
`033
`
`SLOE DE VIE
`
`MODEDEVIE
`
`033
`
`Ingeniu
`
`
`
`
`
`
`
`Works alcoholic|Reg: 5223423 alcoholic|mReg: 5336373
`
`
`
`
`
`Distillery|beverage|Serial: 86034645 beverage|Wines,Serial: 87113576
`
`, LLC
`
`S except
`
`beer,
`
`Registered
`
`Registered
`
`
`
`namely,|Reg: 06/13/2017 Reg: 11/14/2017 wine
`
`
`
`distilled|Filed: 08/11/2013 Filed: 07/22/2016
`
`spirits
`
`and
`
`liqueurs
`
`
`S,
`
`LLC
`
`namely,
`
`
`
`
`
`
`
`
`
`
`
`LiDestri|033 RECIPE 21 CEPA 21 033 Bodegas
`
`
`
`
`
`
`
`
`
`Foods, alcoholic|Cepaspirits Reg: 4289588 Reg: 3609762
`
`
`
`
`
`
`
`Inc. beverage|21, S.A.Serial: 85279067 Serial: 77357031
`
`Section 8 & 15 -
`
`Registered And
`
`Accepted And
`
`Renewed
`
`Acknowledged
`
`Reg: 04/21/2009
`
`Reg: 02/12/2013
`
`Filed: 12/20/2007
`
`Filed: 03/28/2011
`
`DUE
`
`033
`
`DUE
`
`DUE UVE
`
`S,
`
`namely,
`
`wines
`
`033
`
`Bertani
`
`
`
`
`
`VODKA| liqueurs|Reg: 2335868 alcoholic|DomainDisclaims: "UVE"
`
`
`
`
`
`
`
`, LLC beverage|sSerial: 75702323 Reg: 2146805
`
`Serial: 75043546
`
`Supplemental Reg.
`
`s,
`
`Societa
`
`5
`FRANCIS JOHN CIARAMELLA,PLLC
`110 Front Street, Suite 300, Jupiter, Florida 3477 » Telephone (561) 295-7325 * Facsimile (561) 295-7355
`
`
`
`
`
`
`
`
`
`Luxco, REBEL RESERVE|AMERICAN REBEL| 033033 Rebel
`
`
`
`
`
`
`
`Registered And namely,|Agricol
`
`Renewed
`
`Registered And
`
`wine
`
`aar.l.
`
`Reg: 03/28/2000
`
`Renewed
`
`Filed: 05/10/1999
`
`Reg: 03/24/1998
`
`Filed: 01/16/1996
`
`
`
`
`
`
`
`
`
`
`Inc. alcoholic|Girl,liquors Disclaims: Disclaims:
`
`
`
`
`
`
`
`and beverage|Inc."RESERVE" "AMERICAN"
`
`
`
`distilled|Reg: 3632812 Reg: 4422304 S,
`
`spirits
`
`Serial: 77465392
`
`Serial: 85260596
`
`Section 8 & 15 -
`
`Registered
`
`Accepted And
`
`Reg: 10/22/2013
`
`Acknowledged
`
`Filed: 03/08/2011
`
`Reg: 06/02/2009
`
`High
`
`033
`
`RENDEZVOUS
`
`RENDEZVOUS
`
`Filed: 05/05/2008
`
`
`
`
`namely,
`
`wines
`
`033
`
`Shelton
`
`
`
`
`
`
`
`
`
`West distilled|Reg: 3530340 ROSE bottled Macken
`
`Distillery|spirits Serial: 77406778 Disclaims: "ROSE" wine zie
`
`
`
`
`
`, LLC
`
`Reg: 2815135
`
`Registered And
`
`Serial: 78231710
`
`Renewed
`
`Reg: 11/11/2008
`
`Registered And
`
`Filed: 02/26/2008
`
`Renewed
`
`Reg: 02/17/2004
`
`Filed: 03/30/2003
`
`
`
`
`
`Wine
`
`Compan
`
`y
`
`
`
`
`
`
`
`
`
`
`
`
`
`
`
`
`
`
`
`
`
`High VALLEY COOLER|033033 VALLEY TAN LOUIS
`
`
`
`
`
`
`
`
`
`West distilled|Disclaims: "TAN" Disclaims: wine GLUNZ
`
`
`
`
`
`
`
`
`
`Distillery|spirits Reg: 4070879 "COOLER" cooler , INC.
`
`, LLC
`
`Serial: 77432475
`
`Reg: 1419402
`
`Serial: 73595776
`
`6
`FRANCIS JOHN CIARAMELLA, PLLC
`110 Front Street, Suite 300, Jupiter, Florida 3477 » Telephone (561) 295-7325 * Facsimile (561) 295-7355
`
`
`
`
`
`Section 8 & 15 -
`
`Accepted And
`
`Registered And
`
`Acknowledged
`
`Renewed
`
`Reg: 12/13/2011
`
`Reg: 12/02/1986
`
`
`
`Filed: 03/26/2008 Filed: 04/28/1986
`
`033
`
`ROYAL
`
`ROYAL MEAD
`
`033
`
`St.
`
`
`
`
`
`
`
`RUMS distilled|JAMAICAN Disclaims: "MEAD" honey Petersbu
`
`
`
`
`
`
`
`
`
` RJ
`
`
`
`AND
`
`spirits
`
`SPIRITS
`
`LIMITE
`
`D
`
`Disclaims:
`
`Reg: 4751478
`
`"JAMAICAN"
`
`Serial: 86415338
`
`Reg: 3928831
`
`Se