Filed March 25, 2020

Serial No. 88847192

Examining Attorney TABITHA MESSICK

Interlocutory Attorney MARY B MYLES

Class Downloadable computer software for the creation and delivery of digital content and advertising via global communication networks ; downloadable computer software, namely, software that acquires user preferences to customize the subject matter and appearance of digital content and advertising; downloadable computer software for tracking, monitoring, and reporting on trends for advertising, marketing, and promotional purposes; downloadable computer software for evaluating and analyzing customer behavior in the field of advertising and marketing; downloadable computer software for media buying ; downloadable computer software for the purpose of tracking, monitoring and reporting on trends for advertising, marketing, and promotional purposes ; downloadable computer software for the purpose of development of advertising-focused technology, data, and analytic tools ; downloadable computer software for the purpose of evaluating customer behavior ; downloadable computer software for the creation and delivery of digital content and advertising via global communication networks ; downloadable computer software for customizing the subject matter and appearance of digital content and advertising; 021; 023; 026; 036; 038; 002; 005; 022; 023; 029; 037; 038; 050; 100; 101; 102; 100; 101; 107; 100; 101