To:
`
`Subject:
`
`Sent:
`
`Sent As:
`
`Attachments:
`
`Chen, David (docket@jpglegal.com)
`
`U.S. Trademark Application Serial No. 88791979 - LUMIERE - N/A
`
`April 29, 2020 10:37:41 AM
`
`ecom106@uspto.gov
`
`Attachment - 1
`Attachment - 2
`Attachment - 3
`Attachment - 4
`Attachment - 5
`Attachment - 6
`Attachment - 7
`
`United States Patent and Trademark Office (USPTO)
`Office Action (Official Letter) About Applicant’s Trademark Application
`
`U.S. Application
`Serial No.
`88791979
`
`     
`
`Mark:   LUMIERE
`
`Correspondence
`Address: 
`JEREMY PETER
`GREEN
`JPG LEGAL
`68 JAY STREET
`SUITE 612
`BROOKLYN, NY
`11201
`Applicant:   Chen,
`David
`
`    
`
`Reference/Docket
`No. N/A
`
`   
`
`Correspondence
`
`Email Address:  
`
`docket@jpglegal.com
`
`The USPTO must receive applicant’s response to this letter within six months of the issue date below or the application will be abandoned. 
`Respond using the Trademark Electronic Application System (TEAS).   A link to the appropriate TEAS response form appears at the end of this
`
`NONFINAL OFFICE ACTION
`
`Office action.  
`
`Issue date:  April 29, 2020
`
`   Introduction:
`
`The referenced application has been reviewed by the assigned trademark examining attorney.  Applicant must respond timely and completely to
`the issue(s) below.  15 U.S.C. §1062(b); 37 C.F.R. §§2.62(a), 2.65(a); TMEP §§711, 718.03.
`
`SUMMARY OF ISSUES:
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`Likelihood of Confusion
`
`Likelihood of Confusion:
`The applicant applied to register the mark: LUMIERE for bar services; café services; coffee shops; restaurants; snack bar services; and teahouse
`services in Int. Class 43. The English translation of LUMIERE in the mark is LIGHT.
`Registration of the applied-for mark is refused because of a likelihood of confusion with the mark(s) in U.S. Registration No(s). 2557475 and
`4863504 for LIGHT for restaurant and bar services; cocktail lounges; wine bars in Int. class 43. (Same owner.) Trademark Act Section 2(d), 15
`U.S.C. §1052(d); see TMEP §§1207.01 et seq.  See the attached registration(s).
`Similarities in Appearance, Sound, Connotation and Commercial Impression:
`Trademark Act Section 2(d) bars registration of an applied-for mark that is so similar to a registered mark that it is likely consumers would be
`confused, mistaken, or deceived as to the commercial source of the goods and/or services of the parties.  See 15 U.S.C. §1052(d).  Likelihood of
`confusion is determined on a case-by-case basis by applying the factors set forth in In re E. I. du Pont de Nemours & Co., 476 F.2d 1357, 1361,
`177 USPQ 563, 567 (C.C.P.A. 1973) (called the “ du Pont factors”).   In re i.am.symbolic, llc, 866 F.3d 1315, 1322, 123 USPQ2d 1744, 1747
`(Fed. Cir. 2017).  Only those factors that are “relevant and of record” need be considered.   M2 Software, Inc. v. M2 Commc’ns, Inc. , 450
`F.3d 1378, 1382, 78 USPQ2d 1944, 1947 (Fed. Cir. 2006) (citing Shen Mfg. Co. v. Ritz Hotel Ltd., 393 F.3d 1238, 1241, 73 USPQ2d
`
`1350, 1353 (Fed. Cir. 2004)); see In re Inn at St. John’s, LLC , 126 USPQ2d 1742, 1744 (TTAB 2018).  
`
`Although not all du Pont factors may be relevant, there are generally two key considerations in any likelihood of confusion analysis:  (1) the
`similarities between the compared marks and (2) the relatedness of the compared goods and/or services.  See In re i.am.symbolic, llc, 866 F.3d at
`1322, 123 USPQ2d at 1747 (quoting Herbko Int’l, Inc. v. Kappa Books, Inc. , 308 F.3d 1156, 1164-65, 64 USPQ2d 1375, 1380 (Fed. Cir. 2002));
`Federated Foods, Inc. v. Fort Howard Paper Co., 544 F.2d 1098, 1103, 192 USPQ 24, 29 (C.C.P.A. 1976) (“The fundamental inquiry mandated
`by [Section] 2(d) goes to the cumulative effect of differences in the essential characteristics of the goods [or services] and differences in the
`marks.”); TMEP §1207.01.
`LUMIERE vs. LIGHT
`In this case, the following factors are the most relevant: similarity of the marks, similarity and nature of the goods and/or services, and similarity
`of the trade channels of the goods and/or services.  See In re Viterra Inc., 671 F.3d 1358, 1361-62, 101 USPQ2d 1905, 1908 (Fed. Cir. 2012); In
`re Dakin’s Miniatures Inc. , 59 USPQ2d 1593, 1595-96 (TTAB 1999); TMEP §§1207.01 et seq.
`The applicant features the mark “ LUMIERE” and the registrant(s) features the mark(s) “ LIGHT”.   As per the application, the English
`translation of "LUMIERE" in the mark is "LIGHT". Also see the attached translation confirming that translation.
`
`Under the doctrine of foreign equivalents, a mark in a common, modern foreign language and a mark that is its English equivalent may be held
`confusingly similar.  TMEP §1207.01(b)(vi); see, e.g., In re Aquamar, Inc., 115 USPQ2d 1122, 1127-28 (TTAB 2015); In re Thomas, 79
`USPQ2d 1021, 1025 (TTAB 2006).  Consequently, marks comprised of foreign wording are translated into English to determine similarity in
`meaning and connotation with English word marks.  See Palm Bay Imps., Inc. v. Veuve Clicquot Ponsardin Maison Fondee en 1772, 396 F.3d
`1369, 1377, 73 USPQ2d 1689, 1696 (Fed. Cir. 2005).  Equivalence in meaning and connotation may be sufficient to find such marks confusingly
`similar.  See In re Aquamar, Inc., 115 USPQ2d at 1127-28; In re Thomas, 79 USPQ2d at 1025.
`
`Applicant’s mark is in French, which is a common, modern language in the United States.   See In re Optica Int’l , 196 USPQ 775 (TTAB 1977)
`(French).
`
`  Palm
`The doctrine is applied when “the ordinary American purchaser” would “stop and translate” the foreign term into its English equivalent.
`Bay, 396 F.3d at 1377, 73 USPQ2d at 1696 (quoting In re Pan Tex Hotel Corp., 190 USPQ 109, 110 (TTAB 1976)); TMEP §1207.01(b)(vi)(A). 
`The ordinary American purchaser includes those proficient in the foreign language.  In re Spirits Int’l, N.V. , 563 F.3d 1347, 1352, 90 USPQ2d
`1489, 1492 (Fed. Cir. 2009); see In re Thomas, 79 USPQ2d at 1024.
`
`In this case, the ordinary American purchaser would likely stop and translate the mark because the French language is a common, modern
`language spoken by an appreciable number of consumers in the United States. 
`Services:
`The applicant features bar services; café services; coffee shops; restaurants; snack bar services; and teahouse services in Int. Class 43. The
`registrant features restaurant and bar services; cocktail lounges; wine bars in Int. class 43.  Where the goods and/or services of an applicant and
`registrant are “similar in kind and/or closely related,” the degree of similarity between the marks required to support a finding of likelihood of
`confusion is not as great as in the case of diverse goods and/or services.  In re J.M. Originals Inc., 6 USPQ2d 1393, 1394 (TTAB 1987); see Shen
`Mfg. Co. v. Ritz Hotel Ltd., 393 F.3d 1238, 1242, 73 USPQ2d 1350, 1354 (Fed. Cir. 2004); TMEP §1207.01(b).
`
`Although applicant’s mark has been refused registration, applicant may respond to the refusal(s) by submitting evidence and arguments in
`support of registration.
`Questions:
`Please call or email the assigned trademark examining attorney with questions about this Office action.  Although an examining attorney cannot
`
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`

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`provide legal advice, the examining attorney can provide additional explanation about the refusal(s) and/or requirement(s) in this Office action. 
`See TMEP §§705.02, 709.06. 
`The USPTO does not accept emails as responses to Office actions; however, emails can be used for informal communications and are included in
`the application record.  See 37 C.F.R. §§2.62(c), 2.191; TMEP §§304.01-.02, 709.04-.05. 
`
`How to respond.   Click to file a response to this nonfinal Office action.        
`
`/ LDA/
`Lourdes Ayala,
`Attorney at Law
`Law Office 106
`Telephone Number 571-272-9316
`Lourdes.Ayala@uspto.gov
`
`RESPONSE GUIDANCE
`Missing the response deadline to this letter will cause the application to abandon.   A response or notice of appeal must be received by
`the USPTO before midnight Eastern Time of the last day of the response period.   TEAS and ESTTA maintenance or unforeseen
`
`circumstances could affect an applicant’s ability to timely respond.   
`
`Responses signed by an unauthorized party are not accepted and can cause the application to abandon.  If applicant does not have an
`attorney, the response must be signed by the individual applicant, all joint applicants, or someone with legal authority to bind a juristic
`applicant.  If applicant has an attorney, the response must be signed by the attorney.
`
`If needed, find contact information for the supervisor of the office or unit listed in the signature block.
`
`   
` 
` 
`

`

`Print: Apr 28, 2D2l1
`
`76103430
`
`DESIGN MARK
`
`serial Number
`TElOBATO
`
`Status
`REGISTERED AND RENEWED
`
`Word Mark
`LIGHT
`
`Standard Character Mark
`No
`
`Registration Number
`2551415
`
`Date Registered
`2002x04x02
`
`Type of Mark
`SERVICE MARK
`
`Register
`SUPPLEMENTAL
`
`Mark Drawing Code
`[i] TYPED DRAWING
`
`Owner
`YSB NIGHTCLUB, LLC LIMITED LIABILITY COMPANY NEVADA 311 S. DIVISICN
`STREET CHRSON CITY NEVADA 897'03
`
`GoodsfServioes
`G & S: bar and
`100 101.
`US
`IC 042.
`Class Status -- ACTIVE.
`restaurant services. First Use: ZOOOKOQKlé. First Use In Commerce:
`ZOOOHOBHlA.
`
`Filing Date
`ZOOOHOBHUA
`
`Amended Register Date
`zoolxogxet
`
`Examining Attorney
`ALT, JILL C.
`
`Attorney of Record
`West Allen
`
`

`

`LIGHT
`
`

`

`Pfint:flpr28,2fi20
`
`85?54388
`
`DESIGN MARK
`
`serial Number
`85T54388
`
`Status
`REGISTERED
`
`Word Mark
`LIGHT
`
`Standard Character Mark
`Yes
`
`Registration Number
`4863504
`
`Date Registered
`zoiaxizxci
`
`Type of Mark
`SERVICE MARK
`
`Register
`PRINCIPAL
`
`Mark Drawing Code
`[4]
`STANDARD CHARACTER MARK
`
`Owner
`YSB Nightclub, LLC LIMITED LIABILITY COMPANY NEvADA 311 S. Division
`Street Carson City NEVADA BBTUB
`
`GoodsfServiees
`Class Status -- ACTIVE.
`
`IC 041.
`
`US
`
`100 101 10?.
`
`G d E:
`
`Entertainment services, namely, conception, creation, production, and
`presentation of theatrical performances; entertainment services,
`namely, night clubs, private party services; conception, creation,
`production, arranging, planning and conducting special events for
`social entertainment purposes; conception, creation, production,
`arranging, planning and conducting nightclub entertainment events;
`entertainment services, namely, discothegues, cabarets; entertainment
`services, namely, presentation of live and recorded music
`performances, exhibitions and concerts. First Use: 2013j05j24. First
`Use In Commerce: 2013!05f24.
`
`GoodsiServices
`Class Status -- ACTIVE.
`
`IC 043.
`
`US
`
`100 101.
`
`G a 8: Restaurant and
`
`bar services; cocktail lounges; wine bars. First Use: 2013f05/24.
`First Use In Commerce: 2013H05f24.
`
`

`

`Print: Apr 28, 202D
`
`85154383
`
`Prior Registration(s)
`2 5 5 7' 4 7' 5
`
`Section 2f Statement
`2 [F] ENTIRE MARK
`
`Filing Date
`2012f10f15
`
`Examining Attorney
`PENDLETON , CAROLYN
`
`Attorney of Record
`We at A1 1 en
`
`

`

`LIGHT
`
`

`

`
`
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`English Translation of "lumiere" | Collins French-English
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`English rranslatinn or “lumiére” l The nlfictal Collins FrendirEnglish chharlaly unline Over um um)
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`lumiére | translation French to English: Cambridge Dictionary
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`lumiére | translate French to English: Cambridge Dictionary
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`lumen! Lmnslale light light light Learn mine in lhe Cambridge FrenehEnglish Monaly Cambridge
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`English Translation of “lumiére” | Collins French7English
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`Google Translate
`Iranslaleguuglecorrifihl:enfitade v
`Geogle'shee service inslanllyiransmes wares. phrase: and web pages behrreen English and are: 100
`ether languages,
`Missing LUWEBElMuslindude LUMIERE
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`Related searches for translate LUMIERE
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`Help
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`Feeflhank
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`E 202" Miaosn'l
`
`

`

`To:
`
`Subject:
`
`Sent:
`
`Sent As:
`
`Attachments:
`
`Chen, David (docket@jpglegal.com)
`
`U.S. Trademark Application Serial No. 88791979 - LUMIERE - N/A
`
`April 29, 2020 10:37:42 AM
`
`ecom106@uspto.gov
`
`United States Patent and Trademark Office (USPTO)
`
`USPTO OFFICIAL NOTICE
`
`Office Action (Official Letter) has issued
`on April 29, 2020 for
`U.S. Trademark Application Serial No. 88791979
`
`Your trademark application has been reviewed by a trademark examining attorney.  As part of that review, the assigned attorney has
`issued an official letter that you must respond to by the specified deadline or your application will be abandoned.  Please follow the
`steps below.
`
`(1)  Read the official letter.
`
`(2)   Direct questions about the contents of the Office action to the assigned attorney below.   
`
`/ LDA/
`Lourdes Ayala,
`Attorney at Law
`Law Office 106
`Telephone Number 571-272-9316
`Lourdes.Ayala@uspto.gov
`
`Direct questions about navigating USPTO electronic forms, the USPTO website, the application process, the status of your
`application, and/or whether there are outstanding deadlines or documents related to your file to the Trademark Assistance Center
`(TAC).
`
`(3)  Respond within 6 months (or earlier, if required in the Office action) from April 29, 2020, using the Trademark Electronic
`Application System (TEAS).  The response must be received by the USPTO before midnight Eastern Time of the last day of the
`response period.  See the Office action for more information about how to respond
`
`GENERAL GUIDANCE
`·       Check the status of your application periodically in the Trademark Status & Document Retrieval (TSDR) database to avoid
`missing critical deadlines.
`
`·       Update your correspondence email address,
`application.
`
`if needed,
`
`to ensure you receive important USPTO notices about your
`
`·       Beware of misleading notices sent by private companies about your application.  Private companies not associated with
`the USPTO use public information available in trademark registrations to mail and email trademark-related offers and notices –
`most of which require fees.   All official USPTO correspondence will only be emailed from the domain “@uspto.gov.”
`
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