To:
`
`Subject:
`
`Sent:
`
`Sent As:
`
`Attachments:
`
`How-To Geek, LLC (erik@howtogeek.com)
`
`U.S. Trademark Application Serial No. 88725578 - LIFESAVVY MEDIA - N/A
`
`January 10, 2020 12:46:23 PM
`
`ecom118@uspto.gov
`
`Attachment - 1
`Attachment - 2
`Attachment - 3
`Attachment - 4
`Attachment - 5
`Attachment - 6
`Attachment - 7
`Attachment - 8
`Attachment - 9
`Attachment - 10
`Attachment - 11
`Attachment - 12
`Attachment - 13
`
`United States Patent and Trademark Office (USPTO)
`Office Action (Official Letter) About Applicant’s Trademark Application
`
`U.S. Application
`Serial No.
`88725578
`
`Mark:  
`LIFESAVVY
`MEDIA
`
`Correspondence
`Address: 
`HOW-TO GEEK,
`LLC
`HOW-TO GEEK,
`LLC
`20346 CLIFTONS
`POINT ST
`STERLING, VA
`20165
`
`     
`    
`   
`
`Applicant:   How-To
`Geek, LLC
`
`    
`
`Reference/Docket
`No. N/A
`
`Correspondence
`
`Email Address:  
`
`erik@howtogeek.com
`
`The USPTO must receive applicant’s response to this letter within six months of the issue date below or the application will be abandoned. 
`Respond using the Trademark Electronic Application System (TEAS).   A link to the appropriate TEAS response form appears at the end of this
`
`NONFINAL OFFICE ACTION
`
` 
` 
` 
` 
` 
`

`

`Office action.   
`
`Issue date:  January 10, 2020
`
`The referenced application has been reviewed by the assigned trademark examining attorney.  Applicant must respond timely and completely to
`the issue(s) below.  15 U.S.C. §1062(b); 37 C.F.R. §§2.62(a), 2.65(a); TMEP §§711, 718.03.
`
`Search Results
`
`The trademark examining attorney has searched the Office’s database of registered and pending marks and has found no conflicting marks that
`would bar registration under Trademark Act Section 2(d).  TMEP §704.02; see 15 U.S.C. §1052(d).
`
`Specimen Refusal
`
`Registration is refused because the specimen does not show the applied-for mark in use in commerce in International Class(es) 35.  Trademark
`Act Sections 1 and 45, 15 U.S.C. §§1051, 1127; 37 C.F.R. §§2.34(a)(1)(iv), 2.56(a); TMEP §§904, 904.07(a), 1301.04(g)(i).  Specifically, the
`specimen is a webpage advertising the applicant’s websites which appear to provide articles and information about products and technology. 
`Applicant’s services are “Advertising services; Digital advertising services; Providing advertising, marketing and promotional services, namely,
`development of advertising campaigns for promoting goods and services.”   However, the advertising on one’s own services is not a service as
`contemplated by the Trademark Act. Therefore, applicant must provide a specimen which shows the applied-for mark used in connection with
`the provision of advertising services for others.
`
`An application based on Trademark Act Section 1(a) must include a specimen showing the applied-for mark in use in commerce for each
`international class of services identified in the application or amendment to allege use.   15 U.S.C. §1051(a)(1); 37 C.F.R. §§2.34(a)(1)(iv),
`
`2.56(a); TMEP §§904, 904.07(a).  
`
`Examples of specimens for services include advertising and marketing materials, brochures, photographs of business signage and billboards, and
`webpages that show the mark used in the actual sale, rendering, or advertising of the services.  See TMEP §1301.04(a), (h)(iv)(C).  Specimens
`comprising advertising and promotional materials must show a direct association between the mark and the services.  TMEP
`§1301.04(f)(ii).
`
`Applicant may respond to this refusal by satisfying one of the following for each applicable international class:
`
`(1)      
`
`Submit a different specimen (a verified “substitute” specimen) that (a) was in actual use in commerce at least as early as the filing
`date of the application or prior to the filing of an amendment to allege use and (b) shows the mark in actual use in commerce for
`the services identified in the application or amendment to allege use.  A “verified substitute specimen” is a specimen that is
`accompanied by the following statement made in a signed affidavit or supported by a declaration under 37 C.F.R. §2.20:  “The
`substitute (or new, or originally submitted, if appropriate) specimen(s) was/were in use in commerce at least as early as the filing
`date of the application or prior to the filing of the amendment to allege use.”   The substitute specimen cannot be accepted without
`this statement.
`
`(2)      
`
`Amend the filing basis to intent to use under Section 1(b), for which no specimen is required.  This option will later necessitate
`additional fee(s) and filing requirements such as providing a specimen.
`
`For an overview of both response options referenced above and instructions on how to satisfy either option online using the Trademark Electronic
`Application System (TEAS) form, please go to http://www.uspto.gov/trademarks/law/specimen.jsp.
`
`Disclaimer
`
`Applicant must provide a disclaimer of the unregistrable part(s) of the applied-for mark even though the mark as a whole appears to be
`registrable.  See 15 U.S.C. §1056(a); TMEP §§1213, 1213.03(a).  A disclaimer of an unregistrable part of a mark will not affect the mark’s
`appearance.  See Schwarzkopf v. John H. Breck, Inc., 340 F.2d 978, 979-80, 144 USPQ 433, 433 (C.C.P.A. 1965).
`
`In this case, applicant must disclaim the wording “MEDIA” because it is not inherently distinctive.  These unregistrable term(s) at best are
`merely descriptive of an ingredient, quality, characteristic, function, feature, purpose, or use of applicant’s goods and/or services.  See 15 U.S.C.
`§1052(e)(1); DuoProSS Meditech Corp. v. Inviro Med. Devices, Ltd., 695 F.3d 1247, 1251, 103 USPQ2d 1753, 1755 (Fed. Cir. 2012); TMEP
`§§1213, 1213.03(a).
`  Applicant’s
`services are “Advertising services; Digital advertising services; Providing advertising, marketing and
`promotional services, namely, development of advertising campaigns for promoting goods and services.”    
`
` 
` 
` 
` 
` 
` 
` 
` 
` 
` 
` 
` 
` 
`

`

`The attached evidence from Infoplease dictionary shows this wording means “the means of communication, as radio and television, newspapers,
`and magazines, that reach or influence people.” Thus, the wording merely describes applicant’s services because it identifies the manner in
`which the services are provided.  As evidence in support of the disclaimer requirement, the examining attorney has attached copies of current
`
`Registrations for similar services that include a disclaimer of MEDIA.    
`Applicant may respond to this issue by submitting a disclaimer in the following format:  
`No claim is made to the exclusive right to use “MEDIA” apart from the mark as shown.   
`Disclaimer webpage.   
`
`For an overview of disclaimers and instructions on how to satisfy this issue using the Trademark Electronic Application System (TEAS), see the
`
`Response guidelines.  For this application to proceed, applicant must explicitly address each refusal and/or requirement in this Office action.  For
`a refusal, applicant may provide written arguments and evidence against the refusal, and may have other response options if specified above.  For
`a requirement, applicant should set forth the changes or statements.  Please see “ Responding to Office Actions” and the informational video
`“Response to Office Action ” for more information and tips on responding.
`
`Because of the legal technicalities and strict deadlines of the trademark application process, applicant may wish to hire a private attorney who
`specializes in trademark matters to assist in the process.  The assigned trademark examining attorney can provide only limited assistance
`explaining the content of an Office action and the application process.  USPTO staff cannot provide legal advice or statements about an
`applicant’s legal rights.   TMEP §§705.02, 709.06.  See Hiring a U.S.-licensed trademark attorney for more information.
`
`TEAS PLUS OR TEAS REDUCED FEE (TEAS RF) APPLICANTS – TO MAINTAIN LOWER FEE, ADDITIONAL
`REQUIREMENTS MUST BE MET, INCLUDING SUBMITTING DOCUMENTS ONLINE:  Applicants who filed their application online
`using the lower-fee TEAS Plus or TEAS RF application form must (1) file certain documents online using TEAS, including responses to Office
`actions (see TMEP §§819.02(b), 820.02(b) for a complete list of these documents); (2) maintain a valid e-mail correspondence address; and (3)
`agree to receive correspondence from the USPTO by e-mail throughout the prosecution of the application.  See 37 C.F.R. §§2.22(b), 2.23(b);
`TMEP §§819, 820.  TEAS Plus or TEAS RF applicants who do not meet these requirements must submit an additional processing fee of $125
`per class of goods and/or services.  37 C.F.R. §§2.6(a)(1)(v), 2.22(c), 2.23(c); TMEP §§819.04, 820.04.  However, in certain situations, TEAS
`Plus or TEAS RF applicants may respond to an Office action by authorizing an examiner’s amendment by telephone or e-mail without incurring
`
`this additional fee.   
`How to respond.   Click to file a response to this nonfinal Office action.        
`
`/RonaldMcMorrow/
`Examining Attorney
`Law Office 118
`ronald.mcmorrow@uspto.gov
`(571) 272-9306
`
`RESPONSE GUIDANCE
`Missing the response deadline to this letter will cause the application to abandon.   A response or notice of appeal must be received by
`the USPTO before midnight Eastern Time of the last day of the response period.   TEAS and ESTTA maintenance or unforeseen
`
`circumstances could affect an applicant’s ability to timely respond.   
`
`Responses signed by an unauthorized party are not accepted and can cause the application to abandon.  If applicant does not have an
`attorney, the response must be signed by the individual applicant, all joint applicants, or someone with legal authority to bind a juristic
`applicant.  If applicant has an attorney, the response must be signed by the attorney.
`
`If needed, find contact information for the supervisor of the office or unit listed in the signature block.
`
` 
` 
`  
`  
` 
` 
`

`

`https:l/www.infoplease.comldictionarvlmedia
`
`01l10/202012:37:03 PM
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`
`"\i”
`
`

`

`Print: Jan 10, 2020
`
`88196503
`
`DESIGN MARK
`
`serial Number
`88195503
`
`Status
`REGISTERED
`
`Word Mark
`LEILANI MEDIA
`
`Standard Character Mark
`Yes
`
`Registration Number
`5935250
`
`Date Registered
`zoigxizxir
`
`T‘ype at Mark
`SERVICE MARK
`
`Register
`PRINCIPAL
`
`Mark Drawing Code
`[4
`STANDARD CHARACTER MARK
`
`
`
`Owner
`Wells, Leilsni INDIVIDUAL UNITED STATES 4525 164th St.
`WASHINGTON 9808?
`
`SW Lynnwood
`
`GoodsfServiees
`
`G 6: S: Advertising
`100 101 102.
`US
`I0 035.
`Class Status -- ACTIVE.
`consultation; Business development consulting services: Career
`planning services; Marketing consulting. First Use: 2017/03/01.
`First Use In Commerce: 201TH08H01.
`
`Disclaimer Statement
`NO CLAIM IS MADE TO THE EXCLUSIVE RIGHT TO USE "MEDIA" APART FROM THE
`MARK AS SHOWN.
`
`Filing Date
`2018f11f16
`
`Examining Attorney
`KHAN, AHSEN
`
`

`

`Leilani Media
`
`

`

`Pfint:Jan1fl,2020
`
`88463650
`
`DESIGN MARK
`
`Serial Number
`88463650
`
`Status
`REGISTERED
`
`Word Mark
`HER CAMPUS MEDIA
`
`Standard Character Mark
`Yes
`
`Registration Number
`5953905
`
`Date Registered
`zozoxoixoi
`
`Type of Mark
`SERVICE MARK
`
`Register
`PRINCIPAL
`
`Mark Drawing Code
`[4]
`STANDARD CHARACTER MARK
`
`Owner
`Her Campus Media LLC LIMITED LIABILITY COMPANY DELAWARE Suite 2 S
`Lansdowne St. Boston MASSACHUSETTS 02215
`
`GoodsfServiees
`
`G & S: Providing
`100 101 102.
`US
`10 035.
`Class Status -- ACTIVE.
`advertising, marketing and promotional services, namely, development
`of advertising campaigns for social media, websites, events, product
`sampling, and market research targeting young women.; Arranging and
`conducting special events for commercial, promotional or advertising
`purposes; Organisation of exhibitions and events for commercial or
`advertising purposes. First Use: ZOOSXOlKOl. First Use In Commerce:
`2OOQHOQHU1.
`
`Disclaimer Statement
`No CLAIM Is MADE To THE EXCLUSIVE: RIGHT To USE "MEDIA" APART ERoM THE
`MARK AS SHOWN.
`
`Filing Date
`2019HOSHOT
`
`Examining Attorney
`
`

`

`Pri n1: Jan 10, 2020
`
`Ball-63650
`
`SEVERSONIr
`
`JUSTIN
`
`Attorney of Record
`Peter Fields
`
`

`

`Her Campus Media
`
`

`

`Pfint:Jan1fl,2828
`
`88482881
`
`DESIGN MARK
`
`Serial Number
`88482881
`
`Status
`REGISTERED
`
`Word Mark
`MAIN MEDIA
`
`Standard Character Mark
`Yes
`
`Registration Number
`5854814
`
`Date Registered
`zozoxoixei
`
`T‘ype at Mark
`SERVICE MARK
`
`Register
`PRINCIPAL
`
`Mark Drawing Code
`[4
`STANDARD CHARACTER MARK
`
`
`
`Owner
`MAINMEDIA LLC AKA MAIN MEDIA LIMITED LIABILITY COMPANY WASHINGTON
`I422 llTTH DR SE LAKE STEVENS WASHINGTON 98258
`
`GoodsfServiees
`
`G a S: Design and
`100 101 102.
`US
`IC 035.
`Class Status -- ACTIVE.
`production of the advertising content of banners and signs for
`advertising, promotional, or marketing purposes. First Use:
`ZOOlHllHOl. First Use In Commerce: ZUUlfllfUl.
`
`Disclaimer Statement
`NO CLAIM IS MADE TO THE EXCLUSIVE RIGHT TO USE "MEDIA" APART FROM THE
`MARK AS SHOWN.
`
`Filing Date
`2019H06H28
`
`Examining Attorney
`JONES,
`JACQUELYN A
`
`

`

`MAIN MEDIA
`
`

`

`Print: Jan 10, 2020
`
`88565627
`
`DESIGN MARK
`
`Serial Number
`8856562?
`
`Status
`REGISTERED
`
`Word Mark
`ORIGIN MEDIA
`
`Standard Character Mark
`Yes
`
`Registration Number
`5950313
`
`Date Registered
`2019x12x31
`
`Type of Mark
`SERVICE MARK
`
`Register
`PRINCIPAL
`
`Mark Drawing Code
`[4]
`STANDARD CHARACTER MARK
`
`Owner
`Inc. CORPORATION NEVADA 2015 2nd Ave, Suite 1910 Seattle
`Origin Media,
`WASHINGTON 98121
`
`GoodsfServiees
`
`G & S: Advertising
`100 101 102.
`US
`IC 035.
`Class Status -- ACTIVE.
`and marketing consultancy: Advertising, marketing and promotion
`services. First Use: ZOlBXOEHOl. First Use In Commerce: ZOlgfflfiffll.
`
`Disclaimer Statement
`NO CLAIM IS MADE TO THE EXCLUSIVE RIGHT TO USE "MEDIA" APART FROM THE
`MARK AS SHOWN.
`
`Filing Date
`ZOlBHOBHOZ
`
`Examining Attorney
`ANKRAH, NAAKWEMA
`
`

`

`ORIGIN MEDIA
`
`

`

`Pfint:Jan1fl,2020
`
`88569403
`
`DESIGN MARK
`
`serial Number
`88569403
`
`Status
`REGISTERED
`
`Word Mark
`B2B GLCEAL MEDIA
`
`Standard Character Mark
`Yes
`
`Registration Number
`5958102
`
`Date Registered
`zozoxoixoi
`
`T‘ype at Mark
`SERVICE MARK
`
`Register
`SUPPLEMENTAL
`
`Mark Drawing Code
`[4]
`STANDARD CHARACTER MARK
`
`Owner
`THINC LLC LIMITED LIABILITY COMPANY MINNESoTA T419 Olivetas Avenue LA
`JOLLR CHLIFORNIA 92037
`
`GoodsfServiees
`
`G a 3: Advertising
`100 101 102.
`US
`IC 035.
`Class Status -- ACTIVE.
`services; Media buying advice, namely, advising the client how much
`media time, and at what times the client should be purchasing
`advertising; Preparing and placing advertisements for others;
`Preparation and realization of media and advertising plans and
`concepts; Search engine optimization for sales promotion; Business
`data analytics services. First Use: ZOllffllMOl. First Use In
`Commerce: ZOlTKOlfOl.
`
`Disclaimer Statement
`NC CLAIM Is MADE To THE EXCLUSIVE: RIGHT TO USE "MEDIA" APART FROM THE
`MARK AS SHOWN.
`
`Filing Date
`2019HOBHOT
`
`Amended Register Date
`
`

`

`Print: Jan 10, 2020
`
`885694-03
`
`ZOlSHllflS
`
`Examining Attorney
`GAYNOR, BARBARA
`
`Attorneyr of Record
`Matthew Janda
`
`

`

`B2B Global Media
`
`

`

`To:
`
`Subject:
`
`Sent:
`
`Sent As:
`
`Attachments:
`
`How-To Geek, LLC (erik@howtogeek.com)
`
`U.S. Trademark Application Serial No. 88725578 - LIFESAVVY MEDIA - N/A
`
`January 10, 2020 12:46:27 PM
`
`ecom118@uspto.gov
`
`United States Patent and Trademark Office (USPTO)
`
`USPTO OFFICIAL NOTICE
`
`Office Action (Official Letter) has issued
`on January 10, 2020 for
`U.S. Trademark Application Serial No. 88725578
`
`Your trademark application has been reviewed by a trademark examining attorney.  As part of that review, the assigned attorney has
`issued an official letter that you must respond to by the specified deadline or your application will be abandoned.  Please follow the
`steps below.
`
`(1)  Read the official letter.
`
`(2)   Direct questions about the contents of the Office action to the assigned attorney below.   
`
`/RonaldMcMorrow/
`Examining Attorney
`Law Office 118
`ronald.mcmorrow@uspto.gov
`(571) 272-9306
`
`Direct questions about navigating USPTO electronic forms, the USPTO website, the application process, the status of your
`application, and/or whether there are outstanding deadlines or documents related to your file to the Trademark Assistance Center
`(TAC).
`
`(3)  Respond within 6 months (or earlier, if required in the Office action) from January 10, 2020, using the Trademark Electronic
`Application System (TEAS).  The response must be received by the USPTO before midnight Eastern Time of the last day of the
`response period.  See the Office action for more information about how to respond
`
`GENERAL GUIDANCE
`·       Check the status of your application periodically in the Trademark Status & Document Retrieval (TSDR) database to avoid
`missing critical deadlines.
`
`·       Update your correspondence email address,
`application.
`
`if needed,
`
`to ensure you receive important USPTO notices about your
`
`·       Beware of misleading notices sent by private companies about your application.  Private companies not associated with
`the USPTO use public information available in trademark registrations to mail and email trademark-related offers and notices –
`most of which require fees.   All official USPTO correspondence will only be emailed from the domain “@uspto.gov.”
`
` 
` 
` 
` 
` 
` 
` 
` 
`   
` 
` 
`   
`