Overview — Help — Apple Search Ads Basic
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`6l11/19,12:17 PM
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`Apple Search Ads BaSlC
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`Overview
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`Why advertise
`
`What iS Apple searCh AdS?
`
`Apple Search Ads is an efficient and easy way to help people discover your app on
`the App Store for iPhone and iPad.
`
`There’s no better place to be seen than at the top of App Store search. You can reach
`engaged users on the most affordable mobile ad platform.
`
`About Apple Search Ads Basic
`
`What is Apple Search Ads Basic?
`
`Apple Search Ads Basic brings you quality app downloads with minimal effort at a
`predictable cost. Just set your goals and let us do the rest:
`
`. Pay only for installs at a cost you choose.
`0 Intelligent automation maximizes your results.
`. Quickmview dashboard tracks ad performance.
`0 Minimal ongoing management needed.
`. For budgets up to $10,000 (US) per app, per month.
`0 $100 (US) credit for a new account (eligibility applies).
`
`Who can use Apple Search Ads Basic?
`
`You may be eligible to use Apple Search Ads Basic if you're a developer and have an
`
`https:l/searchadsapple.com/basiclhe|p/overviewf
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`

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`Overview - Help — Apple Search Ads Basic
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`app currently on the App Store for iPhone or iPad in the available countries and
`regions.
`
`You must have a valid email Apple ID to sign up. Apple IDs that use phone numbers
`only are not accepted. Certain exceptions apply, and all advertisers must comply with
`Apple Search Ads Content and Advertising policies at all times.
`
`View a list of countries and regions where your business must be located to be
`eligible to sign up for Apple Search Ads.
`
`How to choose the right version of Apple
`Search Ads for your business
`
`Apple Search Ads has two solutions to choose from: Apple Search Ads Basic and
`Apple Search Ads Advanced. Choose the version that suits your level of expertise,
`resources, budget, and experience with paid app marketing.
`
`Apple Search Ads Basic
`
`- How It Works: No keywords or audience refinements. Intelligent automation
`matches your ad to interested users and maximizes your results.
`- Payment: Pay only for installs at a cost you choose.
`0 Management: Minimal ongoing management needed. Check your performance
`dashboard a few times per month. Adjust CPI based on Apple Search Ads
`recommendation.
`
`- Reporting: Quick—view dashboard tracks ad performance.
`0 API: Apple Search Ads Attribution API but no keyword data or access to the
`Apple Search Ads Campaign Management API.
`. Max Monthly Budget: Up to $10,000 (U.S.) per app, per month.
`- App Promotions: Promote up to 50 apps.
`
`Apple Search Ads Advanced
`
`- How It Works: You choose keywords and audiences for your ads and set the
`max you want to pay for a tap based on customer value or other KPI. Control
`spend at the campaign level.
`0 Payment: Pay only when a user taps on your ad up to a maximum price you
`choose.
`
`0 Management: Access powerful marketing tools to control campaigns. Keep it
`simple with Search Match or manage by keyword and audience type to ROI
`goals.
`- Reporting: Access detailed reports of all key metrics.
`0 API: Measure value and manage at scale with APIs.
`- Max Monthly Budget: Unlimited.
`. App Promotions: Promote an unlimited number of apps.
`
`Can I use both Apple Search Ads Basic and
`Apple Search Ads Advanced?
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`https:l/searchadsapple,Comlbasic/helpfoverview/
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`Overview - Help — Apple Search Ads Basic
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`Yes, however be aware if you use both Apple Search Ads Basic and Apple Search Ads
`Advanced to promote the same app, any optimizations you have made in your Apple
`Search Ads Advanced campaigns will not be considered for Apple Search Ads Basic.
`
`There is no advantage in the auction for running both Apple Search Ads Advanced
`and Apple Search Ads Basic at the same time as only one ad for the same app is
`eligible per auction, so you may just be transferring impressions from one to the
`other.
`
`How to switch to Apple Search Ads Advanced
`or to Apple Search Ads Basic
`
`If you already use Apple Search Ads Advanced and would like to try Apple Search Ads
`Basic, learn more or start now.
`
`If you already use Apple Search Ads Basic and would like to try Apple Search Ads
`Advanced, learn more or start now.
`
`You will still be able to access your account information for either Apple Search Ads
`Basic or for Apple Search Ads Advanced by clicking on the Apple Search Ads logo in
`the upper left of your account screen.
`
`Pricing
`
`How pricing works
`
`Apple Search Ads Basic uses a cost—per—install (CPI) pricing model. Your maximum
`cost-per-install (max CPI) is the price you set as the maximum amount you’re willing
`to pay for a customer to install your app. We suggest a max CPI based on what we
`know about your app and what similar apps are willing to pay to reach the same
`users. You can use our suggested max CPI, or choose your own. However, we
`recommend using our suggested max CPI to increase the likelihood of your ad being
`shown for relevant user searches.
`
`Ad details
`
`How ads are created
`
`Apple Search Ads Basic uses the app name, subtitle, description, preview videos, and
`screenshots approved for your App Store product page to create your ad. If you
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`https:l/searchads.apple,comlbasic/helpfoverview/
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`Overview - Help — Apple Search Ads Basic
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`change your App Store metadata, it can take up to 24 hours to be reflected in the ad
`preview within your account, and up to two hours for it to be reflected in your ad on
`the App Store.
`
`All ads have a blue background and ad disclosure icon. It could appear in one of
`several formats as shown below in "How ads appear", depending on the user's device
`and what may work best for the search query and user.
`
`Tip:
`Since ad appearance relies on metadata, take the time to review your app metadata
`in App Store Connect, before you start.
`
`Review App Store metadata best practices.
`
`How ads appear
`
`Whether your ad shows over another developer's ad is determined by the
`combination of your app’s relevance to the search query, your maximum cost—per—
`install, and other factors.
`
`Apple Search Ads does not show ads for apps that are not relevant to what the user
`is looking for regardless of how much you may be willing to pay.
`
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`https:l/searchads.apple,comlbasic/helpfoverview/
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`To see an example of what your ad will look like, sign in to your account, and select
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`

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`Overview — Help — Apple Search Ads Basic
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`6/11/19, 12:17 PM
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`the promoted app you wish to view. An example of your ad will be shown to the right
`of the screen.
`
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`@
`
`Policies
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`Review the Apple Search Ads
`Advertising Content Policies.
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`Read our policies >
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`News and Updates
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`000
`[Q]
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`Work with one of our partners to
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`Learn more >
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`‘
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`Apple Search Ads
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`Basic
`
`Help
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`Overview
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`https:l/searchads.apple.com/basic/he|pfoverviewl
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`Overview — Help — Apple Search Ads Basic
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