To:
`
`Subject:
`
`Sent:
`
`Sent As:
`
`Attachments:
`
`Brake, Briana (privacy@trademarkengine.com)
`
`U.S. TRADEMARK APPLICATION NO. 88000129 - ROCKY MOUNT BREWERY - N/A
`
`10/5/2018 5:48:58 AM
`
`ECOM114@USPTO.GOV
`
`Attachment - 1
`Attachment - 2
`Attachment - 3
`Attachment - 4
`Attachment - 5
`Attachment - 6
`Attachment - 7
`Attachment - 8
`Attachment - 9
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`Attachment - 19
`Attachment - 20
`
`UNITED STATES PATENT AND TRADEMARK OFFICE (USPTO)
`OFFICE ACTION (OFFICIAL LETTER) ABOUT APPLICANT’S TRADEMARK APPLICATION
`
`U.S. APPLICATION
`SERIAL NO.   88000129
`
`           
`
`MARK: ROCKY MOUNT
`BREWERY
`
`CORRESPONDENT
`ADDRESS:
`  
`       BRAKE, BRIANA
`  
`       1023 BRANDON RD
`         DURHAM, NC 27713
`
`              
`    
`
`   
`APPLICANT: Brake, Briana
`
`*88000129*
`
`CLICK HERE TO RESPOND TO THIS
`LETTER:
`http://www.uspto.gov/trademarks/teas/response_forms.jsp
`
`VIEW YOUR APPLICATION FILE
`
`CORRESPONDENT’S
`REFERENCE/DOCKET
`
`NO:       
`
`  N/A
`CORRESPONDENT E-
`
`   
`
`MAIL ADDRESS:       
`
`privacy@trademarkengine.com
`
`OFFICE ACTION
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` 
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`

`STRICT DEADLINE TO RESPOND TO THIS LETTER
`TO AVOID ABANDONMENT OF APPLICANT’S TRADEMARK APPLICATION, THE USPTO MUST RECEIVE APPLICANT’S
`COMPLETE RESPONSE TO THIS LETTER WITHIN 6 MONTHS OF THE ISSUE/MAILING DATE BELOW.   A RESPONSE
`TRANSMITTED THROUGH THE TRADEMARK ELECTRONIC APPLICATION SYSTEM (TEAS) MUST BE RECEIVED BEFORE
`MIDNIGHT EASTERN TIME OF THE LAST DAY OF THE RESPONSE PERIOD.
`
`ISSUE/MAILING DATE: 10/5/2018
`
`   
`
`TEAS PLUS OR TEAS REDUCED FEE (TEAS RF) APPLICANTS – TO MAINTAIN LOWER FEE, ADDITIONAL
`REQUIREMENTS MUST BE MET, INCLUDING SUBMITTING DOCUMENTS ONLINE:  Applicants who filed their application online
`using the lower-fee TEAS Plus or TEAS RF application form must (1) file certain documents online using TEAS, including responses to Office
`actions (see TMEP §§819.02(b), 820.02(b) for a complete list of these documents); (2) maintain a valid e-mail correspondence address; and (3)
`agree to receive correspondence from the USPTO by e-mail throughout the prosecution of the application.  See 37 C.F.R. §§2.22(b), 2.23(b);
`TMEP §§819, 820.  TEAS Plus or TEAS RF applicants who do not meet these requirements must submit an additional processing fee of $125
`per class of goods and/or services.  37 C.F.R. §§2.6(a)(1)(v), 2.22(c), 2.23(c); TMEP §§819.04, 820.04.  However, in certain situations, TEAS
`Plus or TEAS RF applicants may respond to an Office action by authorizing an examiner’s amendment by telephone or e-mail without incurring
`
`this additional fee.     
`
`The referenced application has been reviewed by the assigned trademark examining attorney.  Applicant must respond timely and completely to
`the issue(s) below.  15 U.S.C. §1062(b); 37 C.F.R. §§2.62(a), 2.65(a); TMEP §§711, 718.03.
`The requirement(s) apply to all of the goods and/or services listed in the application, unless otherwise stated.
`
`SEARCH OF OFFICE’S DATABASE OF MARKS
`The trademark examining attorney has searched the Office’s database of registered and pending marks and has found no conflicting marks that
`would bar registration under Trademark Act Section 2(d).  TMEP §704.02; see 15 U.S.C. §1052(d).
`
`SUMMARY OF ISSUES:
`Section 2(e)(2) refusal - primarily geographically descriptive.
`Conditional information.
`
`SECTION 2(e)(2) REFUSAL – PRIMARILY GEOGRAPHICALLY DESCRIPTIVE
`
`Registration is refused because the applied-for mark is primarily geographically descriptive of the origin of applicant’s goods.   Trademark Act
`Section 2(e)(2), 15 U.S.C. §1052(e)(2); see TMEP §§1210, 1210.01(a).
`
`  A
`
` mark is primarily geographically descriptive when the following is demonstrated:
`
`(1) The primary significance of the mark is a generally known geographic place or location;
`
`(2) The goods and/or services for which applicant seeks registration originate in the geographic place identified in the mark; and
`
`(3) Purchasers would be likely to make a goods-place or services-place association; that is, purchasers would be likely to believe that the
`goods and/or services originate in the geographic place identified in the mark.
`
`TMEP §1210.01(a); see In re Societe Generale des Eaux Minerales de Vittel S.A., 824 F.2d 957, 959, 3 USPQ2d 1450, 1452 (Fed. Cir. 1987); In
`re Hollywood Lawyers Online, 110 USPQ2d 1852, 1853 (TTAB 2014).
`
`Marks comprising geographic wording coupled with additional wording and/or design elements must be considered as a whole and should not be
`dissected; however, a trademark examining attorney may consider the significance of each element separately in the course of evaluating the
`mark as a whole.  See In re Save Venice N.Y. Inc., 259 F.3d 1346, 1352, 59 USPQ2d 1778, 1782 (Fed. Cir. 2001) (citing In re Nat’l Data Corp. ,
`753 F.2d 1056, 1058, 224 USPQ 749, 751 (Fed. Cir. 1985)).  Greater weight may be accorded the dominant feature.  See In re Wada, 194 F.3d
`1297, 1300, 52 USPQ2d 1539, 1541 (Fed. Cir. 1999). 
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`The primary significance of ROCKY MOUNT is a generally known geographic place or location and the goods for which applicant seeks
`registration originate in the geographic place identified in the mark as is shown in the attached internet evidence.  Therefore, purchasers would be
`likely to make a goods-place association; that is, purchasers would be likely to believe that the goods originate in ROCKY MOUNT.  The
`addition of generic or highly descriptive wording, e.g., BREWERY, to a geographic word or term does not diminish that geographic word or
`term’s primary geographic significance.   TMEP §1210.02(c)(ii); see, e.g., In re Hollywood Lawyers Online, 110 USPQ2d 1852, 1853-54 (TTAB
`2014) (holding HOLLYWOOD LAWYERS ONLINE primarily geographically descriptive of attorney referrals, online business information, and
`an online business directory); In re Cheezwhse.com, Inc., 85 USPQ2d 1917, 1920 (TTAB 2008) (holding NORMANDIE CAMEMBERT
`primarily geographically descriptive of cheese).  Consequently, the proposed mark is primarily geographically descriptive of the goods.
`Although applicant’s mark has been refused registration, applicant may respond to the refusal(s) by submitting evidence and arguments in
`support of registration.
`
`SUPPLEMENTAL REGISTER
`
`  A
`
` mark in an application under Trademark Act Section 1(b) is not eligible for registration on the Supplemental Register until an acceptable
`amendment to allege use under 37 C.F.R. §2.76 has been filed.  37 C.F.R. §§2.47(d), 2.75(b); TMEP §§815.02, 1102.03.  When a Section 1(b)
`application is successfully amended to the Supplemental Register, the application effective filing date will be the date applicant met the minimum
`filing requirements under 37 C.F.R. §2.76(c) for the amendment to allege use.  TMEP §§816.02, 1102.03; see 37 C.F.R. §2.75(b).
`
`Although registration on the Supplemental Register does not afford all the benefits of registration on the Principal Register, it does provide the
`following advantages to the registrant:
`
`(1)      
`
`(2)      
`
`(3)      
`
`(4)      
`
`Use of the registration symbol ® with the registered mark in connection with the designated goods and/or services, which provides
`public notice of the registration and potentially deters third parties from using confusingly similar marks.
`
`Inclusion of the registered mark in the USPTO’s database of registered and pending marks , which will (a) make it easier for third
`parties to find it in trademark search reports, (b) provide public notice of the registration, and thus (c) potentially deter third
`parties from using confusingly similar marks.
`
`Use of the registration by a USPTO trademark examining attorney as a bar to registering confusingly similar marks in applications
`filed by third parties.
`
`Use of the registration as a basis to bring suit for trademark infringement in federal court, which, although more costly than state
`court, means judges with more trademark experience, often faster adjudications, and the opportunity to seek an injunction, actual
`damages, and attorneys’ fees and costs.
`
`(5)      
`
`Use of the registration as a filing basis for a trademark application for registration in certain foreign countries, in accordance with
`international treaties.
`
`See 15 U.S.C. §§1052(d), 1091, 1094; J. Thomas McCarthy, McCarthy on Trademarks & Unfair Competition §§19:33, 19:37 (rev. 4th ed. Supp.
`2017).
`
`To amend an intent-to-use application under Trademark Act Section 1(b) to use in commerce, an applicant must file, prior to approval of the
`mark for publication, an acceptable amendment to allege use.  See 15 U.S.C. §1051(c); 37 C.F.R. §2.76; TMEP §§806.01(b), 1103.  An
`amendment to allege use must satisfy the following requirements:
`
`(1)      
`
`STATEMENTS:  The following statements:  “ The applicant is the owner of the mark sought to be registered.” and “ The
`applicant is using the mark in commerce on or in connection with all the goods/services in the application or notice of
`allowance, or as subsequently modified.”
`
`(2)      
`
`DATES OF FIRST USE:  The date of first use of the mark anywhere on or in connection with the goods and/or services, and the
`date of first use of the mark in commerce as a trademark or service mark.  See more information about dates of use.
`
`(3)      
`
`GOODS AND/OR SERVICES:  The goods and/or services specified in the application.
`
`(4)      
`
`SPECIMEN:  A specimen showing how applicant uses the mark in commerce for each class of goods and/or services for which
`use is being asserted.  If a single specimen supports multiple classes, applicant should indicate which classes the specimen
`
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`supports rather than providing multiple copies of the same specimen.  See more information about specimens.
`
`FEE(S):  A filing fee for each international class of goods and/or services for which use is being asserted (find current fee
`information).
`
`VERIFICATION:  Verification of (1) through (4) above in an affidavit or signed declaration under 37 C.F.R. §2.20.  See more
`information about verification.
`
`(5)      
`
`(6)      
`
`See 37 C.F.R. §2.76(b); TMEP §1104.08.
`
`An amendment to allege use may be filed online via the Trademark Electronic Application System (TEAS).  Filing an amendment to allege use is
`not considered a response to an Office action.  37 C.F.R. §2.76(h); TMEP §1104.  An applicant must file a separate response to any outstanding
`
`Office action.  TMEP §1104; see 37 C.F.R. §2.76(h).    
`
`If applicant responds to the refusal(s), applicant must also respond to the requirement(s) set forth below.
`
`INFORMATION ABOUT GOODS/SERVICES REQUIRED
`The applicant must respond to this requirement only if the applicant does not amend the application to the Supplemental Register.
`
`To permit proper examination of the application, applicant must submit additional information about applicant’s goods.   See 37 C.F.R. §2.61(b);
`TMEP §§814, 1402.01(e).  The information requested below is reasonably necessary to the examination of the application because it will provide
`a more in-depth understanding of the mark, goods and/or services, and/or issue(s) at hand.  TMEP §814.
`
`Factual information about the goods must clearly indicate how they operate, their salient features, and their prospective customers and channels
`of trade.  Factual information about the services must clearly indicate what the services are and how they are rendered, their salient features, and
`their prospective customers and channels of trade.  Conclusory statements will not satisfy this requirement for information.
`
`Failure to comply with a request for information is grounds for refusing registration.  In re Harley, 119 USPQ2d 1755, 1757-58 (TTAB 2016);
`TMEP §814.  Merely stating that information about the goods or services is available on applicant’s website is an insufficient response and will
`not make the relevant information of record.  See In re Planalytics, Inc., 70 USPQ2d 1453, 1457-58 (TTAB 2004).
`
`The applicant must directly answer the following question(s) and/or provide the information requested:
`1.  Does ROCKY MOUNT have any geographic significance?
`
`2.  Applicant must provide a written statement specifying where the goods will come from or will originate.    
`
`3.  Applicant must provide a written statement explaining whether the goods will be manufactured, packaged, shipped from, sold in or will have
`any other connection with the geographic location named in the mark. 
`4.  If available, the applicant will provide a website address at which the goods and/or services are offered and/or the mark is used.  If no website
`is available, then the applicant will state this fact for the record.
`
`RESPONSE GUIDELINES
`
`For this application to proceed further, applicant must explicitly address each refusal and/or requirement raised in this Office action.  If the action
`includes a refusal, applicant may provide arguments and/or evidence as to why the refusal should be withdrawn and the mark should register. 
`Applicant may also have other options specified in this Office action for responding to a refusal and should consider those options carefully.  To
`respond to requirements and certain refusal response options, applicant should set forth in writing the required changes or statements.  For more
`information and general tips on responding to USPTO Office actions, response options, and how to file a response online, see “ Responding to
`Office Actions” on the USPTO’s website.
`
`If applicant does not respond to this Office action within six months of the issue/mailing date, or responds by expressly abandoning the
`application, the application process will end and the trademark will fail to register.  See 15 U.S.C. §1062(b); 37 C.F.R. §§2.65(a), 2.68(a); TMEP
`§§718.01, 718.02.  Additionally, the USPTO will not refund the application filing fee, which is a required processing fee.  See 37 C.F.R.
`§§2.6(a)(1)(i)-(iv), 2.209(a); TMEP §405.04.
`
`When an application has abandoned for failure to respond to an Office action, an applicant may timely file a petition to revive the application,
`which, if granted, would allow the application to return to active status.  See 37 C.F.R. §2.66; TMEP §1714.  The petition must be filed within
`two months of the date of issuance of the notice of abandonment and may be filed online via the Trademark Electronic Application System
`
` 
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`(TEAS) with a $100 fee.  See 37 C.F.R. §§2.6(a)(15)(ii), 2.66(a)(1), (b)(1).
`
`The USPTO website provides information for those unfamiliar with the process of applying for federal trademark registration, such as an e-
`booklet about registering trademarks, FAQs, and more.  Two tools on the USPTO’s website that are particularly helpful during the examination
`process are (1) informational videos and (2) application processing timelines.  The videos provide information in a broadcast news format
`regarding a range of issues that arise during the examination of an application, including specimens and goods and services, and are located at
`http://www.uspto.gov/trademarks/process/TMIN.jsp.  The application processing timelines provide information regarding the USPTO’s
`processing time for certain documents, as well as legal deadlines, and are located at http://www.uspto.gov/trademark/trademark-
`timelines/trademark-application-and-post-registration-process-timelines.
`
`The USPTO applies the following legal authorities when processing a trademark and/or service mark application:  
`
`The Trademark Act of 1946, as amended
`The Trademark Rules of Practice, as amended
`Precedential court and Trademark Trial and Appeal Board decisions
`The USPTO’s Trademark Manual of Examining Procedure (TMEP), as periodically updated
`
`The USPTO’s Trademark Trial and Appeal Board Manual of Procedure (TBMP), as periodically updated  
`See 15 U.S.C. §§1051 et seq.; 37 C.F.R. pts. 2, 3, 6, 7, 11; TMEP intro., §§101, 107, 110.  
`
`Official USPTO letters and notices sent to applicants generally refer to one or more of these legal resources.  Both the Trademark Act and
`Trademark Rules of Practice can be viewed online at http://www.uspto.gov/trademarks/law/index.jsp.  The TMEP is available online at
`http://www.uspto.gov/trademarks/resources/index.jsp and the TBMP and Trademark Trial and Appeal Board decisions are available online at
`http://www.uspto.gov/trademarks/process/appeal/index.jsp.
`
`APPLICANT MAY WISH TO HIRE A PRIVATE ATTORNEY
`
`Because of the legal technicalities and strict deadlines involved in the USPTO application process, applicant may wish to hire a private attorney
`specializing in trademark matters to represent applicant in this process and provide legal advice.  Although the undersigned trademark examining
`attorney is permitted to help an applicant understand the contents of an Office action as well as the application process in general, no USPTO
`
`attorney or staff is permitted to give an applicant legal advice or statements about an applicant’s legal rights.   TMEP §§705.02, 709.06.  
`
`For attorney referral information, applicant may consult the American Bar Association’s Consumers’ Guide to Legal Help ; an online directory
`of legal professionals, such as FindLaw®; or a local telephone directory.  The USPTO, however, may not assist an applicant in the selection of a
`private attorney.  37 C.F.R. §2.11.
`
`Non-attorneys, e.g., non-attorney persons from a trademark assistance company, are not recognized to practice before the USPTO in
`trademark matters on behalf of others and thus may not perform any of the following actions:
`
`1.  Giving advice to an applicant or registrant in contemplation of filing a trademark application or application-related document.
`
`2. Preparing or prosecuting an application, response, post-registration maintenance document, or other related document.
`
`3.  Signing amendments to applications, responses to Office actions, petitions to the Director, requests to change the correspondence
`address, or letters of express abandonment.
`
`4. Authorizing issuance of examiner’s amendments and priority actions.
`
`See 37 C.F.R. §§11.5(b)(2), 11.14(b); TMEP §§602.01, 608.01.  
`
`Employing an individual who is not authorized to practice before the USPTO to represent you in connection with your trademark application
`may: 
`
`•   Delay and prolong the trademark application examination process.            
`
`•   Lead to the abandonment of your application.
`
`  
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`•   Jeopardize the validity of any resulting registration. 
`            
`See: https://www.uspto.gov/trademark/trademark-updates-and-announcements/proper-representation-trademark-matters.
`
`BEWARE OF POTENTIALLY MISLEADING OFFERS OR NOTICES FROM PRIVATE COMPANIES.  
`
`Private companies not associated with the USPTO often use public information provided in USPTO trademark applications to mail and e-mail
`trademark-related offers and notices – most of which require fees to be paid.  These companies may have names similar to the USPTO; see the
`
`misleading notices webpage for a current list of companies the USPTO has received complaints about.  
`
`All official USPTO correspondence will be mailed from the “United States Patent and Trademark Office” in Alexandria, VA, and all email
`messages will be from the domain “@uspto.gov.”  For more information on how to identify these offers and notices and what to do if you
`
`receive one, see the misleading notices webpage.  
`
`If you receive an offer or notice from a company that is not currently listed on our webpage, please contact the Trademark Assistance Center at
`TrademarkAssistanceCenter@uspto.gov.
`
`QUESTIONS ABOUT THIS ACTION
`
`If the applicant has technical questions about the TEAS response to Office action form, the applicant can review the electronic filing tips
`available online at http://www.uspto.gov/trademarks/teas/e_filing_tips.jsp and send technical questions to the TEAS Support Team at
`TEAS@uspto.gov via e-mail.  Please include your name, telephone number, serial number and/or registration number, a description of the issue,
`including the name of the TEAS form you are having problems with (e.g., “Response to Office Action Form,” “Request for Extension of Time
`to File a Statement of Use,” etc.), and a screen shot of any error message that you are receiving.   You should receive a response within two (2)
`
`hours if the e-mail message is submitted during normal business hours.   
`
`For status inquiries or copies of documents, an applicant may check the status of or view documents filed in the trademark and/or service mark
`application or registration twenty-four (24) hours a day, seven (7) days a week, using the Trademark Status and Document Retrieval (TSDR)
`database on the USPTO website at http://tsdr.uspto.gov/.  To obtain this status or view these documents, enter the application serial number or
`registration number and click on “Status” or “Documents.”   Do not attempt to check status until approximately four to five (4-5) days after
`submission of a filing, to allow sufficient time for all USPTO databases to be updated.
`
`For all other non-legal matters, including petitions to revive or reinstate an application, please contact the Trademark Assistance Center (TAC). 
`TAC may be reached by e-mail at TrademarkAssistanceCenter@uspto.gov or by telephone at (800) 786-9199.  For non-technical matters, TAC is
`open from 8:30 a.m. to 8:00 p.m. Eastern Standard Time (EST), Monday through Friday, except on federal government holidays.  A list of
`federal government holidays is available at the following website: https://www.opm.gov/policy-data-oversight/snow-dismissal-
`procedures/federal-holidays/.
`
`If applicant has questions regarding the legal issues in this Office action, please call the assigned trademark examining attorney.
`
`/Brian Pino/
`Examining Attorney
`Law Office 114
`571.272.9209 Telephone
`571.273.9209 Facsimile
`Brian.Pino2@uspto.gov
`
`TO RESPOND TO THIS LETTER:   Go to http://www.uspto.gov/trademarks/teas/response_forms.jsp.   Please wait 48-72 hours from the
`issue/mailing date before using the Trademark Electronic Application System (TEAS), to allow for necessary system updates of the application. 
`For technical assistance with online forms, e-mail TEAS@uspto.gov.  For questions about the Office action itself, please contact the assigned
`trademark examining attorney.  E-mail communications will not be accepted as responses to Office actions; therefore, do not respond to
`this Office action by e-mail.
`
`  
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`

`All informal e-mail communications relevant to this application will be placed in the official application record.
`
`WHO MUST SIGN THE RESPONSE:  It must be personally signed by an individual applicant or someone with legal authority to bind an
`applicant (i.e., a corporate officer, a general partner, all joint applicants).  If an applicant is represented by an attorney, the attorney must sign the
`
`response.  
`
`PERIODICALLY CHECK THE STATUS OF THE APPLICATION:   To ensure that applicant does not miss crucial deadlines or official
`notices, check the status of the application every three to four months using the Trademark Status and Document Retrieval (TSDR) system at
`http://tsdr.uspto.gov/.   Please keep a copy of the TSDR status screen.   If the status shows no change for more than six months, contact the
`Trademark Assistance Center by e-mail at TrademarkAssistanceCenter@uspto.gov or call 1-800-786-9199.   For more information on checking
`status, see http://www.uspto.gov/trademarks/process/status/.
`
`TO UPDATE CORRESPONDENCE/E-MAIL ADDRESS:  Use the TEAS form at http://www.uspto.gov/trademarks/teas/correspondence.jsp.
`
` 
` 
` 
`  
`

`

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`Mount MIIIS four years age}
`
`According to Rocky Mount Milis News \flews and Brews, Blake and Beatty are
`expected to open their brewery mis tall, and the inaugural brews will showcase the
`history ofthe Tar River region
`
`”The Mills provided me wnh an exciting opportunity to explore brewmg in my home
`state and be closer to some of our most loyal customers," Celeste told the News,
`Views and Brews publication
`
`brewpubs in the South
`
`The pair of black women are treading new ground in the cratt beer industry
`The Rocky Mount Mills publication says Rocky Mount Brewer is one one of two black—
`owned breweries in North Carolina, which reportedly has the most craft breweries and
`
`ABOUT THIS BLDG:
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`ABOUT THIS BLDG:
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`Harlem Brew Expands
`5011111fo invitation of
`(75“raokymouni'mills and
`collabr‘ewaiion with
`Spaceiuay Brewery. we
`are excited to...
`
`
`
`Sept. 28-30 a on. 5.7
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`ABOUT THIS BLDG:
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`1056212018 10:487257WI
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`Posted by Celeste Bea_[
`on Saturdal. filarch ’1.
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`MORE ON THIS
`IMAGE: New blac krowned brewery breaks new ground
`at Rnrky Mount Miils
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`UNC Chapei Hiil team aims to preserve Rocky Mount
`Mills history
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`READ MORE »
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