To:
`
`Subject:
`
`Sent:
`
`Sent As:
`
`Attachments:
`
`Monster Energy Company (efiling@knobbe.com)
`
`U.S. TRADEMARK APPLICATION NO. 85933272 - PUMP UP THE BEAST! - HANBEV.1972T
`
`7/17/2013 1:05:27 PM
`
`ECOM112@USPTO.GOV
`
`UNITED STATES PATENT AND TRADEMARK OFFICE (USPTO)
`OFFICE ACTION (OFFICIAL LETTER) ABOUT APPLICANT’S TRADEMARK APPLICATION
`
`(cid:160) (cid:160)(cid:160)(cid:160) U.S. APPLICATION SERIAL NO. 85933272
`(cid:160) (cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)
`(cid:160)(cid:160)(cid:160)(cid:160) MARK: PUMP UP THE BEAST!
`(cid:160)(cid:160) (cid:160)(cid:160) (cid:160)
`(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160) APPLICANT: Monster Energy Company
`(cid:160) (cid:160)(cid:160)(cid:160)(cid:160)(cid:160) CORRESPONDENT’S REFERENCE/DOCKET NO :(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)
`(cid:160)(cid:160)(cid:160)
`
`*85933272*
`
`CLICK HERE TO RESPOND TO THIS LETTER:
`http://www.uspto.gov/trademarks/teas/response_forms.jsp
`
`(cid:160)(cid:160)(cid:160) CORRESPONDENT ADDRESS:
`(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)
`(cid:160)(cid:160) (cid:160) (cid:160) DIANE M. REED
`(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)
`(cid:160)(cid:160) (cid:160)(cid:160) KNOBBE, MARTENS, OLSON & BEAR, LLP
`(cid:160)(cid:160)(cid:160)
`2040 MAIN ST FL 14
`(cid:160)(cid:160)(cid:160)
`IRVINE, CA 92614-8214
`(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)
`
`(cid:160)(cid:160) (cid:160)(cid:160)(cid:160)(cid:160)
`(cid:160)(cid:160) (cid:160)(cid:160)(cid:160)(cid:160)
`
`(cid:160) (cid:160) HANBEV.1972T
`
`(cid:160)(cid:160)(cid:160) CORRESPONDENT E-MAIL ADDRESS:(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)
`
`(cid:160) (cid:160) efiling@knobbe.com
`
`STRICT DEADLINE TO RESPOND TO THIS LETTER
`TO AVOID ABANDONMENT OF APPLICANT’S TRADEMARK APPLICATION, THE USPTO MUST RECEIVE APPLICANT’S
`COMPLETE RESPONSE TO THIS LETTER WITHIN 6 MONTHS OF THE ISSUE/MAILING DATE BELOW.
`
`OFFICE ACTION
`
`(cid:160)I
`
`SSUE/MAILING DATE: 7/17/2013
`
`(cid:160)T
`
`he assigned trademark examining attorney has reviewed the referenced application and
`has determined the following:
`
`Search Results
`
`(cid:160)T
`
`he Office records have been searched and no similar registered or pending mark has been found that would bar registration under Trademark
`Act Section 2(d), 15 U.S.C. §1052(d). TMEP §704.02.
`
`Identification of Goods
`
`(cid:160)T
`
`he identification of goods is unacceptable as indefinite.(cid:160) The applicant must clarify the identification of goods by specifying the type of “Non-
`alcoholic beverages” being provided because this wording is overly broad and requires greater specificity. (cid:160) See TMEP §1402.01.
`
`(cid:160)A
`
`pplicant may adopt(cid:160)the following identification, if accurate:
`
`(cid:160)I
`
`nternational Class 32: Non-alcoholic beverages, namely, {applicant must specify the type of beverages, e.g. carbonated beverages, non-
`alcoholic fruit juice beverages, non-alcoholic malt beverages}
`
`(cid:160)F
`
`or assistance with identifying and classifying goods in trademark applications, please see the online searchable Manual of Acceptable
`Identifications of Goods and Services at http://tess2.uspto.gov/netahtml/tidm.html.(cid:160) See TMEP §1402.04.
`
`(cid:160)I
`
`dentifications of goods can be amended only to clarify or limit the goods; adding to or broadening the scope of the goods is not permitted.(cid:160) 37
`
`(cid:160)
`(cid:160)
`

`

`C.F.R. §2.71(a); see TMEP §§1402.06 et seq., 1402.07.(cid:160) Therefore, applicant may not amend the identification to include goods that are not
`within the scope of the goods set forth in the present identification.
`
`/Jay K Flowers/
`United States Patent and Trademark Office
`Trademark Examining Attorney
`Law Office 112
`571.272.8202
`jay.flowers@uspto.gov
`
`(cid:160)T
`
`O RESPOND TO THIS LETTER: (cid:160) Go to http://www.uspto.gov/trademarks/teas/response_forms.jsp. (cid:160) Please wait 48-72 hours from the
`issue/mailing date before using the Trademark Electronic Application System (TEAS), to allow for necessary system updates of the application.(cid:160)
`For technical assistance with online forms, e-mail TEAS@uspto.gov.(cid:160) For questions about the Office action itself, please contact the assigned
`trademark examining attorney.(cid:160) E-mail communications will not be accepted as responses to Office actions; therefore, do not respond to
`this Office action by e-mail.
`
`(cid:160)A
`
`ll informal e-mail communications relevant to this application will be placed in the official application record.
`
`(cid:160)W
`
`HO MUST SIGN THE RESPONSE:(cid:160) It must be personally signed by an individual applicant or someone with legal authority to bind an
`applicant (i.e., a corporate officer, a general partner, all joint applicants).(cid:160) If an applicant is represented by an attorney, the attorney must sign the
`
`response.(cid:160)(cid:160)
`PERIODICALLY CHECK THE STATUS OF THE APPLICATION: (cid:160) To ensure that applicant does not miss crucial deadlines or official
`notices, check the status of the application every three to four months using the Trademark Status and Document Retrieval (TSDR) system at
`http://tsdr.uspto.gov/. (cid:160) Please keep a copy of the TSDR status screen. (cid:160) If the status shows no change for more than six months, contact the
`Trademark Assistance Center by e-mail at TrademarkAssistanceCenter@uspto.gov or call 1-800-786-9199. (cid:160) For more information on checking
`status, see http://www.uspto.gov/trademarks/process/status/.
`
`(cid:160)T
`
`O UPDATE CORRESPONDENCE/E-MAIL ADDRESS:(cid:160) Use the TEAS form at http://www.uspto.gov/trademarks/teas/correspondence.jsp.
`
`(cid:160)
`(cid:160)(cid:160)
`

`

`To:
`
`Subject:
`
`Sent:
`
`Sent As:
`
`Attachments:
`
`Monster Energy Company (efiling@knobbe.com)
`
`U.S. TRADEMARK APPLICATION NO. 85933272 - PUMP UP THE BEAST! - HANBEV.1972T
`
`7/17/2013 1:05:28 PM
`
`ECOM112@USPTO.GOV
`
`UNITED STATES PATENT AND TRADEMARK OFFICE (USPTO)
`
`IMPORTANT NOTICE REGARDING YOUR
`U.S. TRADEMARK APPLICATION
`
`USPTO OFFICE ACTION (OFFICIAL LETTER) HAS ISSUED
`ON 7/17/2013 FOR U.S. APPLICATION SERIAL NO. 85933272
`
`Please follow the instructions below:
`
`(cid:160)(
`
`1)(cid:160) TO READ THE LETTER:(cid:160) Click on this link or go to http://tsdr.uspto.gov, enter the U.S. application serial number, and click on
`“Documents.”
`
`(cid:160)T
`
`he Office action may not be immediately viewable, to allow for necessary system updates of the application, but will be available within 24
`hours of this e-mail notification.
`
`(cid:160)(
`
`2)(cid:160) TIMELY RESPONSE IS REQUIRED:(cid:160) Please carefully review the Office action to determine (1) how to respond, and (2) the applicable
`response time period.(cid:160) Your response deadline will be calculated from 7/17/2013 (or sooner if specified in the Office action).(cid:160) For information
`regarding response time periods, see http://www.uspto.gov/trademarks/process/status/responsetime.jsp.
`
`(cid:160)D
`
`o NOT hit “Reply” to this e-mail notification, or otherwise e-mail your response because the USPTO does NOT accept e-mails as
`responses to Office actions.(cid:160)
`Instead, the USPTO recommends that you respond online using the Trademark Electronic Application System
`(TEAS) response form located at http://www.uspto.gov/trademarks/teas/response_forms.jsp.
`
`(cid:160)(
`
`3)(cid:160) QUESTIONS:(cid:160) For questions about the contents of the Office action itself, please contact the assigned trademark examining attorney.(cid:160) For
`technical assistance in accessing or viewing the Office action in the Trademark Status and Document Retrieval (TSDR) system, please e-mail
`TSDR@uspto.gov.
`
`WARNING
`
`(cid:160)F
`
`ailure to file the required response by the applicable response deadline will result in the ABANDONMENT of your application.(cid:160) For
`more information regarding abandonment, see http://www.uspto.gov/trademarks/basics/abandon.jsp.
`
`PRIVATE COMPANY SOLICITATIONS REGARDING YOUR APPLICATION:(cid:160) Private companies not associated with the USPTO are
`using information provided in trademark applications to mail or e-mail trademark-related solicitations.(cid:160) These companies often use names that
`closely resemble the USPTO and their solicitations may look like an official government document.(cid:160) Many solicitations require that you pay
`
`“fees.” (cid:160)(cid:160)
`
`Please carefully review all correspondence you receive regarding this application to make sure that you are responding to an official document
`from the USPTO rather than a private company solicitation.(cid:160) All official USPTO correspondence will be mailed only from the “United States
`Patent and Trademark Office” in Alexandria, VA; or sent by e-mail from the domain “@uspto.gov.” (cid:160) For more information on how to handle
`private company solicitations, see http://www.uspto.gov/trademarks/solicitation_warnings.jsp.
`
`(cid:160)(cid:160)
`(cid:160)
`(cid:160)
`(cid:160)
`(cid:160)
`(cid:160)(cid:160)
`