`
`OMB No. 0651-0009 (Exp 12/31/2014)
`
`Trademark/Service Mark Application, Principal Register
`
`Serial Number: 85933272
`Filing Date: 05/15/2013
`
`The table below presents the data as entered.
`
`Input Field
`
`Entered
`
`SERIAL NUMBER
`
`MARK INFORMATION
`
`*MARK
`
`STANDARD CHARACTERS
`
`USPTO-GENERATED IMAGE
`
`LITERAL ELEMENT
`
`MARK STATEMENT
`
`REGISTER
`
`APPLICANT INFORMATION
`
`*OWNER OF MARK
`
`INTERNAL ADDRESS
`
`*STREET
`
`*CITY
`
`*STATE
`(Required for U.S. applicants)
`
`*COUNTRY
`
`*ZIP/POSTAL CODE
`(Required for U.S. applicants only)
`
`EMAIL ADDRESS
`
`LEGAL ENTITY INFORMATION
`
`TYPE
`
`STATE/COUNTRY OF INCORPORATION
`
`85933272
`
`PUMP UP THE BEAST!
`
`YES
`
`YES
`
`PUMP UP THE BEAST!
`
`The mark consists of standard characters, without claim to any
`particular font, style, size, or color.
`
`Principal
`
`Monster Energy Company
`
`Suite 201
`
`550 Monica Circle
`
`Corona
`
`California
`
`United States
`
`92880
`
`efiling@knobbe.com
`
`corporation
`
`Delaware
`
`GOODS AND/OR SERVICES AND BASIS INFORMATION
`
`INTERNATIONAL CLASS
`
`*IDENTIFICATION
`
`FILING BASIS
`
`ATTORNEY INFORMATION
`
`NAME
`
`ATTORNEY DOCKET NUMBER
`
`FIRM NAME
`
`INTERNAL ADDRESS
`
`032(cid:160)
`
`Non-alcoholic beverages
`
`SECTION 1(b)
`
`Diane M. Reed
`
`HANBEV.1972T
`
`Knobbe, Martens, Olson & Bear, LLP
`
`
`
`INTERNAL ADDRESS
`
`STREET
`
`CITY
`
`STATE
`
`COUNTRY
`
`ZIP/POSTAL CODE
`
`PHONE
`
`FAX
`
`EMAIL ADDRESS
`
`14th Floor
`
`2040 Main Street
`
`Irvine
`
`California
`
`United States
`
`92614
`
`(949) 760-0404
`
`(949) 760-9502
`
`efiling@knobbe.com
`
`AUTHORIZED TO COMMUNICATE VIA EMAIL
`
`Yes
`
`Darrell L. Olson, William B. Bunker, Arthur S. Rose, Ned A.
`Israelsen, Drew S. Hamilton, John B. Sganga, Jr., Edward A.
`Schlatter, Gerard von Hoffmann, Joseph R. Re, Catherine J.
`Holland, John M. Carson, Karen Vogel Weil, Andrew H.
`Simpson, Jeffrey L. Van Hoosear, Daniel E. Altman, Lynda J.
`Zadra-Symes, William H. Shreve, Stephen C. Jensen, Steven J.
`Nataupsky, Paul A. Stewart, Joseph F. Jennings, Craig S.
`Summers, Brenton R. Babcock, Michael H. Trenholm, Ronald
`J. Schoenbaum, John R. King, Frederick S. Berretta, Adeel S.
`Akhtar, Thomas R. Arno, David N. Weiss, Dan Hart, Douglas
`G. Muehlhauser, Lori Lee Yamato, Michael K. Friedland,
`Stacey R. Halpern, Mark M. Abumeri, Jon W. Gurka, John W.
`Holcomb, Joseph M. Reisman, Michael L. Fuller, Eric M.
`Nelson, Mark R. Benedict, Paul N. Conover, Robert J. Roby,
`Sabing H. Lee, Karoline A. Delaney, Joseph S. Cianfrani,
`William R. Zimmerman, Paul C. Steinhardt, Eric S. Furman,
`Susan M. Natland, Rose M. Thiessen, Michael A. Guiliana,
`Rabinder N. Narula, Bruce S. Itchkawitz, John M. Grover,
`Mallary K. de Merlier, Irfan A. Lateef, Amy Christensen Chun,
`Mark J. Gallagher, David G. Jankowski, Brian C. Horne,
`Payson LeMeilleur, Sheila N. Swaroop, Benjamin A.
`Katzenellenbogen, Andrew N. Merickel, Thomas P.
`Krzeminski, Michael S. Okamoto, Linda H. Liu, James F.
`Herkenhoff, Andrew M. Douglas, Marc T. Morley, Salima A.
`Merani, Jonathan A. Hyman, Curtiss C. Dosier, Joseph J.
`Mallon, Sean M. Murray, Christy G. Lea, J. David Evered,
`Perry D. Oldham, Jerry L. Hefner, Russell M. Jeide, Abraham
`W. Chuang, Zi Y. Wong, Matthew S. Bellinger, Mincheol
`Kim, Gregory A. Hermanson, Lauren Keller
`Katzenellenbogen, Ted M. Cannon, Carol Pitzel Cruz, Josué A.
`Villalta, Andrew I. Kimmel, Brenden Gingrich, Boris Zelkind,
`Maria Culic Anderson, Melanie J. Seelig, Mauricio A. Uribe,
`Steven A. Maddox, Curtis R. Huffmire, Christopher L. Ross,
`Eli A. Loots, Ryan E. Melnick, Yanna S. Bouris, Philip M.
`Nelson, Jay R. Deshmukh, Marko R. Zoretic, Kathleen R.
`Mekjian, Kerry S. Taylor, Derek C. Dailey, Christopher T.
`Sweeney, Jarom D. Kesler, Steven P. Ruden, Colin B.
`Heideman, Theodore G. Papagiannis, Nicholas M. Zovko,
`Adam J. Gilbert, Kimberly J. Miller, Bryan W. Wahl, Thomas
`Y. Yee, Michelle E. Armond, Agnes Juang, Tirzah Abé Lowe,
`Jason J. Jardine, Jared C. Bunker, Lance D. Smemoe, Timothy
`J. Goodson, Joshua J. Stowell, Reza Mirzaie, Scott Raevsky,
`Jonathan E. Bachand, Ali S. Razai, Terry K. Tullis, Derek R.
`Bayles, Cheryl T. Burgess, Gregory B. Phillips, Brian C.
`Claassen, Brent M. Dougal, Mark Lezama, Sean Ambrosius,
`
`OTHER APPOINTED ATTORNEY
`
`
`
`Jeremy J. Edwards, Stephen W. Larson, Deborah S. Shepherd,
`Kenny Q. Wang, Kregg A. Koch, Alejandro D. Muñoz, Mark
`D. Marsden, Nora A. Marachelian, Bridget O'L. Smith,
`William O. Adams, Shannon K. Carter, Michael R.
`Christensen, Benjamin J. Everton, Jason A. Gersting, Ian W.
`Gillies, Alan G. Laquer, Jing Liu, Todd D. Reynolds, Vlad
`Teplitskiy, Erik J. Birkeneder, Jonathan I. Detrixhe, Jeffery L.
`Hallstrom, Andrew W. Lloyd, Jason A. Champion, Joan Y.
`Chan, William Noon, Lorenz Siddiqi, Maria V. Stout, Mark D.
`Kachner, James W. Chang, Kenneth R. Nielsen, Lincoln S.
`Essig, Eric L. Fong, Madhavi S. Patankar, David R. Trossen,
`Laura L. Wine, Laura Blau Michel, Aaron M. Davis, Alan T.
`Hale, Jason R. Swartz, Emily K. Sauter, Daniel V. Gibson,
`Benjamin B. Anger, Jeremy J. Carney, Jon Cooper, Michael R.
`Harris, Frederick A. Nicholson, Robert W. Winn, Allyson G.
`Brown, Karen M. Cassidy, Andrea L. Cheek, Michael C. Feng,
`Matthew V. Lincicum, Andrew E. Morrell, Adam B. Powell,
`Christopher M. DiLeo, Damien J. Howard, David P. Kujawa,
`Paul T. Main, Brigette B. Chaput, Karen J. Lenker, Bryan G.
`McWhorter, Tanya Mazur, Grace J. Pak, David S. Barnhill,
`Marissa M. Calcagno, Jane Q. Dai, Brian T. Drummond,
`Kenneth M. Frazier, Jared L. Gardner, Laura E. Hall, Benjamin
`P. Johnson, Shannon Lam, Peter Law, Catherine Lee, Jonathan
`A. Menkes, Mark Metzke, David T. Okano, Scott G. Siera,
`Carrie Zhang, Vikas Bhargava, Daniel J. Fischer, Kevin K.
`McNish, Jacob Peterson, Christie R. Walton, Allison L.Z.
`Weimer, Garrett H. Anderson, Vladimir S. Lozan, Rustin
`Mangum, Paul S. Stellman, Kristen L. Wolff, Sarah L.
`Lampton, Shelton W. Austin, Nathanael R. Luman, Eric J.
`Wengreen, Jeremy A. Anapol, Yimeng Dou, David M.
`Dremann, Michael A. Koplow, Kevin N. McCoy, Harnik
`Shukla, Nathan B. Wenk, Omar K. Al-Mesned, Charlene A.
`Azema, Joy Lynn B. Nemirow, Morgan R. Coates, Daniel C.
`Fullerton, Tamara L. Hill, Kyu S. Min, Matthew C. Kuipers,
`and Jesse Bolling
`
`Diane M. Reed
`
`Knobbe, Martens, Olson & Bear, LLP
`
`14th Floor
`
`2040 Main Street
`
`Irvine
`
`California
`
`United States
`
`92614
`
`(949) 760-0404
`
`(949) 760-9502
`
`efiling@knobbe.com
`
`Yes
`
`1
`
`325
`
`CORRESPONDENCE INFORMATION
`
`NAME
`
`FIRM NAME
`
`INTERNAL ADDRESS
`
`STREET
`
`CITY
`
`STATE
`
`COUNTRY
`
`ZIP/POSTAL CODE
`
`PHONE
`
`FAX
`
`EMAIL ADDRESS
`
`AUTHORIZED TO COMMUNICATE VIA EMAIL
`
`FEE INFORMATION
`
`NUMBER OF CLASSES
`
`FEE PER CLASS
`
`
`
`*TOTAL FEE DUE
`
`*TOTAL FEE PAID
`
`SIGNATURE INFORMATION
`
`SIGNATURE
`
`SIGNATORY'S NAME
`
`SIGNATORY'S POSITION
`
`DATE SIGNED
`
`325
`
`325
`
`/Diane M. Reed/
`
`Diane M. Reed
`
`Attorney of record, California bar member
`
`05/15/2013
`
`
`
`PTO Form 1478 (Rev 9/2006)
`
`OMB No. 0651-0009 (Exp 12/31/2014)
`
`Trademark/Service Mark Application, Principal Register
`
`Serial Number: 85933272
`Filing Date: 05/15/2013
`
`To the Commissioner for Trademarks:
`
`MARK:(cid:160)PUMP UP THE BEAST!(cid:160)(Standard Characters, see mark)
`The literal element of the mark consists of PUMP UP THE BEAST!.
`The mark consists of standard characters, without claim to any particular font, style, size, or color.
`
`The applicant, Monster Energy Company, a corporation of Delaware, having an address of
`(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)Suite 201,
`(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)550 Monica Circle
`(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)Corona, California 92880
`(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)United States
`
`requests registration of the trademark/service mark identified above in the United States Patent and Trademark Office on the Principal Register
`established by the Act of July 5, 1946 (15 U.S.C. Section 1051 et seq.), as amended, for the following:
`
`(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160) International Class 032: (cid:160)Non-alcoholic beverages
`Intent to Use: The applicant has a bona fide intention to use or use through the applicant's related company or licensee the mark in commerce on
`or in connection with the identified goods and/or services. (15 U.S.C. Section 1051(b)).
`
`The applicant's current Attorney Information:
`(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)Diane M. Reed and Darrell L. Olson, William B. Bunker, Arthur S. Rose, Ned A. Israelsen, Drew S. Hamilton, John B. Sganga, Jr., Edward
`A. Schlatter, Gerard von Hoffmann, Joseph R. Re, Catherine J. Holland, John M. Carson, Karen Vogel Weil, Andrew H. Simpson, Jeffrey L. Van
`Hoosear, Daniel E. Altman, Lynda J. Zadra-Symes, William H. Shreve, Stephen C. Jensen, Steven J. Nataupsky, Paul A. Stewart, Joseph F.
`Jennings, Craig S. Summers, Brenton R. Babcock, Michael H. Trenholm, Ronald J. Schoenbaum, John R. King, Frederick S. Berretta, Adeel S.
`Akhtar, Thomas R. Arno, David N. Weiss, Dan Hart, Douglas G. Muehlhauser, Lori Lee Yamato, Michael K. Friedland, Stacey R. Halpern,
`Mark M. Abumeri, Jon W. Gurka, John W. Holcomb, Joseph M. Reisman, Michael L. Fuller, Eric M. Nelson, Mark R. Benedict, Paul N.
`Conover, Robert J. Roby, Sabing H. Lee, Karoline A. Delaney, Joseph S. Cianfrani, William R. Zimmerman, Paul C. Steinhardt, Eric S. Furman,
`Susan M. Natland, Rose M. Thiessen, Michael A. Guiliana, Rabinder N. Narula, Bruce S. Itchkawitz, John M. Grover, Mallary K. de Merlier,
`Irfan A. Lateef, Amy Christensen Chun, Mark J. Gallagher, David G. Jankowski, Brian C. Horne, Payson LeMeilleur, Sheila N. Swaroop,
`Benjamin A. Katzenellenbogen, Andrew N. Merickel, Thomas P. Krzeminski, Michael S. Okamoto, Linda H. Liu, James F. Herkenhoff, Andrew
`M. Douglas, Marc T. Morley, Salima A. Merani, Jonathan A. Hyman, Curtiss C. Dosier, Joseph J. Mallon, Sean M. Murray, Christy G. Lea, J.
`David Evered, Perry D. Oldham, Jerry L. Hefner, Russell M. Jeide, Abraham W. Chuang, Zi Y. Wong, Matthew S. Bellinger, Mincheol Kim,
`Gregory A. Hermanson, Lauren Keller Katzenellenbogen, Ted M. Cannon, Carol Pitzel Cruz, Josué A. Villalta, Andrew I. Kimmel, Brenden
`Gingrich, Boris Zelkind, Maria Culic Anderson, Melanie J. Seelig, Mauricio A. Uribe, Steven A. Maddox, Curtis R. Huffmire, Christopher L.
`Ross, Eli A. Loots, Ryan E. Melnick, Yanna S. Bouris, Philip M. Nelson, Jay R. Deshmukh, Marko R. Zoretic, Kathleen R. Mekjian, Kerry S.
`Taylor, Derek C. Dailey, Christopher T. Sweeney, Jarom D. Kesler, Steven P. Ruden, Colin B. Heideman, Theodore G. Papagiannis, Nicholas M.
`Zovko, Adam J. Gilbert, Kimberly J. Miller, Bryan W. Wahl, Thomas Y. Yee, Michelle E. Armond, Agnes Juang, Tirzah Abé Lowe, Jason J.
`Jardine, Jared C. Bunker, Lance D. Smemoe, Timothy J. Goodson, Joshua J. Stowell, Reza Mirzaie, Scott Raevsky, Jonathan E. Bachand, Ali S.
`Razai, Terry K. Tullis, Derek R. Bayles, Cheryl T. Burgess, Gregory B. Phillips, Brian C. Claassen, Brent M. Dougal, Mark Lezama, Sean
`Ambrosius, Jeremy J. Edwards, Stephen W. Larson, Deborah S. Shepherd, Kenny Q. Wang, Kregg A. Koch, Alejandro D. Muñoz, Mark D.
`Marsden, Nora A. Marachelian, Bridget O'L. Smith, William O. Adams, Shannon K. Carter, Michael R. Christensen, Benjamin J. Everton, Jason
`A. Gersting, Ian W. Gillies, Alan G. Laquer, Jing Liu, Todd D. Reynolds, Vlad Teplitskiy, Erik J. Birkeneder, Jonathan I. Detrixhe, Jeffery L.
`Hallstrom, Andrew W. Lloyd, Jason A. Champion, Joan Y. Chan, William Noon, Lorenz Siddiqi, Maria V. Stout, Mark D. Kachner, James W.
`Chang, Kenneth R. Nielsen, Lincoln S. Essig, Eric L. Fong, Madhavi S. Patankar, David R. Trossen, Laura L. Wine, Laura Blau Michel, Aaron
`M. Davis, Alan T. Hale, Jason R. Swartz, Emily K. Sauter, Daniel V. Gibson, Benjamin B. Anger, Jeremy J. Carney, Jon Cooper, Michael R.
`Harris, Frederick A. Nicholson, Robert W. Winn, Allyson G. Brown, Karen M. Cassidy, Andrea L. Cheek, Michael C. Feng, Matthew V.
`Lincicum, Andrew E. Morrell, Adam B. Powell, Christopher M. DiLeo, Damien J. Howard, David P. Kujawa, Paul T. Main, Brigette B. Chaput,
`Karen J. Lenker, Bryan G. McWhorter, Tanya Mazur, Grace J. Pak, David S. Barnhill, Marissa M. Calcagno, Jane Q. Dai, Brian T. Drummond,
`Kenneth M. Frazier, Jared L. Gardner, Laura E. Hall, Benjamin P. Johnson, Shannon Lam, Peter Law, Catherine Lee, Jonathan A. Menkes, Mark
`Metzke, David T. Okano, Scott G. Siera, Carrie Zhang, Vikas Bhargava, Daniel J. Fischer, Kevin K. McNish, Jacob Peterson, Christie R.
`
`
`
`Walton, Allison L.Z. Weimer, Garrett H. Anderson, Vladimir S. Lozan, Rustin Mangum, Paul S. Stellman, Kristen L. Wolff, Sarah L. Lampton,
`Shelton W. Austin, Nathanael R. Luman, Eric J. Wengreen, Jeremy A. Anapol, Yimeng Dou, David M. Dremann, Michael A. Koplow, Kevin N.
`McCoy, Harnik Shukla, Nathan B. Wenk, Omar K. Al-Mesned, Charlene A. Azema, Joy Lynn B. Nemirow, Morgan R. Coates, Daniel C.
`Fullerton, Tamara L. Hill, Kyu S. Min, Matthew C. Kuipers, and Jesse Bolling of Knobbe, Martens, Olson & Bear, LLP
`
`(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)14th Floor
`(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)2040 Main Street
`(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)Irvine, California 92614
`(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)United States
`The attorney docket/reference number is HANBEV.1972T.
`The applicant's current Correspondence Information:
`(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)Diane M. Reed
`(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)Knobbe, Martens, Olson & Bear, LLP
`(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)14th Floor
`(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)2040 Main Street
`(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)Irvine, California 92614
`(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(949) 760-0404(phone)
`(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(949) 760-9502(fax)
`(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)efiling@knobbe.com (authorized)
`
`A fee payment in the amount of $325 has been submitted with the application, representing payment for 1 class(es).
`
`Declaration
`
`The undersigned, being hereby warned that willful false statements and the like so made are punishable by fine or imprisonment, or both, under
`18 U.S.C. Section 1001, and that such willful false statements, and the like, may jeopardize the validity of the application or any resulting
`registration, declares that he/she is properly authorized to execute this application on behalf of the applicant; he/she believes the applicant to be
`the owner of the trademark/service mark sought to be registered, or, if the application is being filed under 15 U.S.C. Section 1051(b), he/she
`believes applicant to be entitled to use such mark in commerce; to the best of his/her knowledge and belief no other person, firm, corporation, or
`association has the right to use the mark in commerce, either in the identical form thereof or in such near resemblance thereto as to be likely,
`when used on or in connection with the goods/services of such other person, to cause confusion, or to cause mistake, or to deceive; and that all
`statements made of his/her own knowledge are true; and that all statements made on information and belief are believed to be true.
`
`Declaration Signature
`
`Signature: /Diane M. Reed/(cid:160)(cid:160)(cid:160)Date: 05/15/2013
`Signatory's Name: Diane M. Reed
`Signatory's Position: Attorney of record, California bar member
`RAM Sale Number: 85933272
`RAM Accounting Date: 05/16/2013
`
`Serial Number: 85933272
`Internet Transmission Date: Wed May 15 18:54:18 EDT 2013
`TEAS Stamp: USPTO/BAS-XXX.XXX.XX.XX-2013051518541898
`2676-85933272-500a133c15417947948d4fd8bc
`ca65ca2831fe57ef7d107a84ca427274fe50f8b0
`-CC-5965-20130515172327004195
`
`
`
`PUMP UP THE BEAST!
`
`

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