PTO Form 1478 (Rev 9/2006)
`
`OMB No. 0651-0009 (Exp 12/31/2014)
`
`Trademark/Service Mark Application, Principal Register
`
`TEAS Plus Application
`
`Serial Number: 85555280
`Filing Date: 02/28/2012
`
`NOTE: Data fields with the * are mandatory under TEAS Plus. The wording "(if applicable)" appears where the field is only mandatory
`under the facts of the particular application.
`
`The table below presents the data as entered.
`
`Entered
`
`YES
`
`SERTA
`
`YES
`
`YES
`
`SERTA
`
`The mark consists of standard characters, without claim to any particular font,
`style, size, or color.
`
`Principal
`
`Serta, Inc,
`
`2600 Forbs Avenue
`
`Hoffman Estates
`
`Illinois
`
`United States
`
`60192
`
`Input Field
`
`TEAS Plus
`
`MARK INFORMATION
`
`*MARK
`
`*STANDARD CHARACTERS
`
`USPTO-GENERATED IMAGE
`
`LITERAL ELEMENT
`
`*MARK STATEMENT
`
`REGISTER
`
`APPLICANT INFORMATION
`
`*OWNER OF MARK
`
`*STREET
`
`*CITY
`
`*STATE
`(Required for U.S. applicants)
`
`*COUNTRY
`
`*ZIP/POSTAL CODE
`(Required for U.S. applicants only)
`
`LEGAL ENTITY INFORMATION
`
`*TYPE
`
`CORPORATION
`
`* STATE/COUNTRY OF INCORPORATION
`
`Delaware
`
`GOODS AND/OR SERVICES AND BASIS INFORMATION
`
`* INTERNATIONAL CLASS
`
`020(cid:160)
`
`*IDENTIFICATION
`
`*FILING BASIS
`
`(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)FIRST USE ANYWHERE DATE
`
`(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)FIRST USE IN COMMERCE DATE
`
`(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)SPECIMEN FILE NAME(S)
`
`Beds for household pets
`
`SECTION 1(a)
`
`At least as early as 10/22/2008
`
`At least as early as 10/22/2008
`
`

`

`(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)ORIGINAL PDF FILE
`
`(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)CONVERTED PDF FILE(S)
`(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(2 pages)
`
`SPE0-5058161129-141807625_._SERTA_Specimen.pdf
`
`\\TICRS\EXPORT11\IMAGEOUT11\855\552\85555280\xml1\FTK0003.JPG
`
`\\TICRS\EXPORT11\IMAGEOUT11\855\552\85555280\xml1\FTK0004.JPG
`
`(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)SPECIMEN DESCRIPTION
`
`Scanned product packaging tag
`
`ADDITIONAL STATEMENTS INFORMATION
`
`*TRANSLATION
`(if applicable)
`
`*TRANSLITERATION
`(if applicable)
`
`*CLAIMED PRIOR REGISTRATION
`(if applicable)
`
`*CONSENT (NAME/LIKENESS)
`(if applicable)
`
`*CONCURRENT USE CLAIM
`(if applicable)
`
`ATTORNEY INFORMATION
`
`NAME
`
`ATTORNEY DOCKET NUMBER
`
`FIRM NAME
`
`INTERNAL ADDRESS
`
`STREET
`
`CITY
`
`STATE
`
`COUNTRY
`
`ZIP/POSTAL CODE
`
`PHONE
`
`FAX
`
`Nicole M. Murray
`
`135845.01178
`
`QUARLES & BRADY LLP
`
`Suite 4000
`
`300 North LaSalle Street
`
`Chicago
`
`Illinois
`
`United States
`
`60654-3422
`
`312.715.5241
`
`312.632.1780
`
`EMAIL ADDRESS
`
`tm-dept@quarles.com
`
`AUTHORIZED TO COMMUNICATE VIA EMAIL
`
`Yes
`
`OTHER APPOINTED ATTORNEY
`
`CORRESPONDENCE INFORMATION
`
`Richard W. Young, Nicholas P. Schmidbauer, Nicole A. Bashor and Hillary J.
`Wucherer
`
`*NAME
`
`FIRM NAME
`
`INTERNAL ADDRESS
`
`*STREET
`
`*CITY
`
`*STATE
`(Required for U.S. applicants)
`
`*COUNTRY
`
`*ZIP/POSTAL CODE
`
`Nicole M. Murray
`
`QUARLES & BRADY LLP
`
`Suite 4000
`
`300 North LaSalle Street
`
`Chicago
`
`Illinois
`
`United States
`
`60654-3422
`
`(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)
`(cid:160)
`(cid:160)
`(cid:160)
`(cid:160)
`(cid:160)
`

`

`PHONE
`
`FAX
`
`*EMAIL ADDRESS
`
`312.715.5241
`
`312.632.1780
`
`tm-dept@quarles.com;nicole.murray@quarles.com;
`richard.young@quarles.com
`
`*AUTHORIZED TO COMMUNICATE VIA EMAIL Yes
`
`FEE INFORMATION
`
`NUMBER OF CLASSES
`
`FEE PER CLASS
`
`*TOTAL FEE PAID
`
`SIGNATURE INFORMATION
`
`(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)ORIGINAL PDF FILE
`
`(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)CONVERTED PDF FILE(S)
`(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(1 page)
`
`* SIGNATORY'S NAME
`
`* SIGNATORY'S POSITION
`
`1
`
`275
`
`275
`
`hw_5058161129-170334417_._SERTA_Signed_Decl_for_pb.PDF
`
`\\TICRS\EXPORT11\IMAGEOUT11\855\552\85555280\xml1\FTK0005.JPG
`
`Andrew Gross
`
`Senior Vice President, Marketing, National Bedding Co, LLC
`
`

`

`PTO Form 1478 (Rev 9/2006)
`
`OMB No. 0651-0009 (Exp 12/31/2014)
`
`Trademark/Service Mark Application, Principal Register
`
`TEAS Plus Application
`
`Serial Number: 85555280
`Filing Date: 02/28/2012
`
`To the Commissioner for Trademarks:
`
`MARK:(cid:160)SERTA(cid:160)(Standard Characters, see mark)
`The literal element of the mark consists of SERTA.
`The mark consists of standard characters, without claim to any particular font, style, size, or color.
`
`The applicant, Serta, Inc,, a corporation of Delaware, having an address of
`(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)2600 Forbs Avenue
`(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)Hoffman Estates, Illinois 60192
`(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)United States
`
`requests registration of the trademark/service mark identified above in the United States Patent and Trademark Office on the Principal Register
`established by the Act of July 5, 1946 (15 U.S.C. Section 1051 et seq.), as amended, for the following:
`
`For specific filing basis information for each item, you must view the display within the Input Table.
`(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160) International Class 020: (cid:160)Beds for household pets
`
`In International Class 020, the mark was first used by the applicant or the applicant's related company or licensee predecessor in interest at least
`as early as 10/22/2008, and first used in commerce at least as early as 10/22/2008, and is now in use in such commerce. The applicant is
`submitting one(or more) specimen(s) showing the mark as used in commerce on or in connection with any item in the class of listed goods and/or
`services, consisting of a(n) Scanned product packaging tag.
`
`Original PDF file:
`SPE0-5058161129-141807625_._SERTA_Specimen.pdf
`Converted PDF file(s) (2 pages)
`Specimen File1
`Specimen File2
`
`The applicant's current Attorney Information:
`(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)Nicole M. Murray and Richard W. Young, Nicholas P. Schmidbauer, Nicole A. Bashor and Hillary J. Wucherer of QUARLES & BRADY
`LLP
`(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)Suite 4000
`(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)300 North LaSalle Street
`(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)Chicago, Illinois 60654-3422
`(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)United States
`The attorney docket/reference number is 135845.01178.
`The applicant's current Correspondence Information:
`(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)Nicole M. Murray
`(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)QUARLES & BRADY LLP
`(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)Suite 4000
`(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)300 North LaSalle Street
`(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)Chicago, Illinois 60654-3422
`(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)312.715.5241(phone)
`
`

`

`(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)312.632.1780(fax)
`(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)tm-dept@quarles.com;nicole.murray@quarles.com; richard.young@quarles.com (authorized)
`
`A fee payment in the amount of $275 has been submitted with the application, representing payment for 1 class(es).
`
`Declaration
`
`Original PDF file:
`hw_5058161129-170334417_._SERTA_Signed_Decl_for_pb.PDF
`Converted PDF file(s) (1 page)
`Signature File1
`Signatory's Name: Andrew Gross
`Signatory's Position: Senior Vice President, Marketing, National Bedding Co, LLC
`
`RAM Sale Number: 4827
`RAM Accounting Date: 02/29/2012
`
`Serial Number: 85555280
`Internet Transmission Date: Tue Feb 28 17:07:51 EST 2012
`TEAS Stamp: USPTO/FTK-XX.XX.XXX.XXX-2012022817075199
`8348-85555280-4902495d5cdad9bbdefccf23ac
`d851ed648-DA-4827-20120228170334417596
`
`

`

`SERTA
`
`

`

`SERTAPEDIC
`
`Memory Foam
`Pet Bed
`
`
`
`
`
`"
`
`‘*3’.
`
`—
`
`1
`
`'1'
`
`:
`
`:3 .... _
`
`A‘
`
`T
`
`-K
`
`MEIHOTY FOEIITI Clusters
`provide superior comfort and
`Pressure rellef on your Petls
`bod)’ and l°lnt5- Your Pet l5
`sure to have a more relaxing,
`
`restful and healthy sleep‘
`
`- Serta's Memory Foam beds provide
`therapeutic support for all dogs,
`easing discomfort of older dogs and
`dogs with hip dysplasia and arthritis.
`
`- Large bolster design combines a
`shape-conforming pillow foundation
`with a built-in supportive back rest
`for ultimate pet luxury.
`
`- Soft yet durable Sherpa fleece
`gives your pet a plush sleep surface.
`
`~ Easy care, brushed microsuede
`velour cover looks great in any room
`°l the l‘°me-
`- Zippered cover removes easily for
`machine washing. Non-skid backing.
`
`pet bed dimensions: 40" X 29"
`Serta®, Sermpedic®, and "The Counting Sheep"® are registered
`trademarks of Serra, Inc. used under permission by nVision Marketing.
`
`Semi. an
`
`ll
`
`ll
`
`MOSS
`
`WE MAKE THE. WORLD'S BEST MATTRESS.”
`
`,w—
`
`0
`
`28083 38434
`
`3
`
`

`

`

`

`Trademark/Service Mark Application, Principal Register
`
`Page 2 of 5
`
`Declaration
`
`The undersigned, being hereby warned that willful false statements and the iilce so made are punishable by fine or
`imprisonment, or both, under 18 U.S.C. Section 1001, and that such willful false statements, and the like, may
`jeopardize the validity of the application or any resulting registration, declares that he/she is properly authorized
`to execute this application on behalf of the applicant; he/she believes the applicant to be the owner of the
`trademark/service mark sought to be registered, or, if the application is being filed under 15 U.S.C. Section 1051
`(b), he/she believes applicant to be entitled to use such mark in commerce; to the best of his/her knowledge and
`belief no other person, firm, corporation, or association has the right to use the mark in commerce, either in the
`identical form thereof or in such near resemblance thereto as to be likely, when used on or in connection with the
`goods/services of such other person, to cause confusion, or to cause mistake, or to deceive; and that all statements
`made of his/her own knowledge are true; and that all statements made on information and belief are believed to be
`true.
`
`SignatureSection: My
`
`Signature:
`Signatory's Name: Andrew Gross
`Signatory's Position: Senior Viceéreisident
`Signatory's Phone umb :
`"
`
`Date Signed:
`
`etin
`.-
`
`i
`
`1 Bedding Co, LLC
`
`NOTE TO APPLICANT: When filed as part of the electronic form (i.e., scanned and attached as an image file),
`the signature page must include both the signature information and the boilerplate declaration language. Do not
`include the entire application, but do ensure that the boilerplate declaration language actually appears; a signature
`by itselfwill not be acceptable. If, due to browser limitations, the boilerplate declaration language appears on a
`previous page when printed, you must "merge" the declaration and signature block onto a single page prior to
`signing, so that the one complete page can be scanned to create an acceptable image file. It is recommended that
`you copy-and—paste the entire text form into another document, manipulate the spacing there to move the
`declaration and signature section to a separate page, and then print this new version of the text form to send to the
`signatory.
`
`_ http://teasplus.uspto.gov/forms/xslt.service?xsl=hsign&stamp=USPTO/FTK-50.58.I61.129-201202”.
`
`2/ I 4/20 1 2
`
`/3 5091/5. ox/757
`
`