To:
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`Subject:
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`Sent:
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`Sent As:
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`Attachments:
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`Home Box Office, Inc. (trademarks@hbo.com)
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`U.S. TRADEMARK APPLICATION NO. 85296284 - CINEMAX - New Cinemax
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`6/27/2011 1:48:41 PM
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`ECOM103@USPTO.GOV
`
`UNITED STATES PATENT AND TRADEMARK OFFICE (USPTO)
`OFFICE ACTION (OFFICIAL LETTER) ABOUT APPLICANT’S TRADEMARK APPLICATION
`
`(cid:160) (cid:160)(cid:160) APPLICATION SERIAL NO.(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)
`(cid:160) (cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)
`(cid:160)(cid:160)(cid:160)(cid:160) MARK: CINEMAX
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`85296284
`
`(cid:160)(cid:160)(cid:160) CORRESPONDENT ADDRESS:
`(cid:160) JUDITH MCCOOL
`(cid:160) HOME BOX OFFICE, INC.
`(cid:160) 1100 AVENUE OF THE AMERICAS
`(cid:160) NEW YORK, NY 10036-6712
`(cid:160)
`
`*85296284*
`
`GENERAL TRADEMARK INFORMATION:
`http://www.uspto.gov/main/trademarks.htm
`
`(cid:160)(cid:160)(cid:160)(cid:160)(cid:160) APPLICANT:(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)
`(cid:160) Home Box Office, Inc.(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160) (cid:160)(cid:160)(cid:160)(cid:160)(cid:160) CORRESPONDENT’S REFERENCE/DOCKET NO :(cid:160)(cid:160)
`(cid:160)(cid:160)(cid:160)(cid:160) CORRESPONDENT E-MAIL ADDRESS:(cid:160)(cid:160) trademarks@hbo.com
`
`New Cinemax
`
`(cid:160)(cid:160)(cid:160)
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`EXAMINER’S AMENDMENT
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`ISSUE/MAILING DATE: 6/27/2011
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`(cid:160)(cid:160)
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`DATABASE SEARCH:(cid:160) The trademark examining attorney has searched the USPTO’s database of registered and pending marks and has
`found no conflicting marks that would bar registration under Trademark Act Section 2(d).(cid:160) TMEP §704.02; see 15 U.S.C. §1052(d).
`
`(cid:160)A
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`PPLICATION HAS BEEN AMENDED:(cid:160) In accordance with the authorization granted by Ms. Grace Pitcock on June 27, 2011, the
`trademark examining attorney has amended the application as indicated below.(cid:160) Please advise the undersigned immediately of any objections.(cid:160)
`Otherwise, no response is necessary.(cid:160) TMEP §707.(cid:160) Any amendments to the identification of goods and/or services may clarify or limit the goods
`and/or services, but may not add to or broaden the scope of the goods and/or services.(cid:160) 37 C.F.R. §2.71(a); see TMEP §§1402.06 et seq.
`
`(cid:160)R
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`ecitation of Services
`
`(cid:160)T
`
`he recitation of services is amended to:
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`Entertainment services, in the nature of providing non-downloadable entertainment programs and content, namely films,
`television programs and related clips, graphics and information in the fields of drama, comedy, action, adventure, documentary,
`sports, music, variety, entertainment news, documentary and animation rendered through the media of television, cable and
`satellite systems, the Internet, electronic communications networks and wireless communication networks; production and
`distribution of television programs and motion pictures rendered through the media of television, cable and satellite systems, and
`the Internet; television programming services; interactive online entertainment in the nature of a website containing non-
`downloadable photographic, video and prose presentations, related video clips and other multimedia materials featuring content
`from or relating to television programs and television films in the fields of drama, comedy, action, adventure, documentary,
`sports, music, variety, entertainment news, documentary and animation
`
`(cid:160)M
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`ark Description
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`(cid:160)(cid:160)
`(cid:160)(cid:160)
`(cid:160)
`(cid:160)
`
`
`The mark description is amended to:
`
`The mark consists of CINEMAX in slanted block letters on a quadrilateral background.
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`Prior Registrations
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`(cid:160)T
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`he claim of ownership of the prior registrations is amended to:
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`Applicant is the owner of U.S. Registration Nos.(cid:160) 1,349,993; 1,887,240; 3,904,923 and others.
`
`/Susan A. Richards/
`Trademark Attorney
`Law Office 103
`(571) 272-8266
`Susan.Richards@uspto.gov
`
`(cid:160)(cid:160)
`PERIODICALLY CHECK THE STATUS OF THE APPLICATION: (cid:160) To ensure that applicant does not miss crucial deadlines or official
`notices, check the status of the application every three to four months using Trademark Applications and Registrations Retrieval (TARR) at
`http://tarr.uspto.gov/. (cid:160) Please keep a copy of the complete TARR screen. (cid:160) If TARR shows no change for more than six months, call
`1-800-786-9199. (cid:160) For more information on checking status, see http://www.uspto.gov/trademarks/process/status/.
`
`(cid:160)T
`
`O UPDATE CORRESPONDENCE/E-MAIL ADDRESS:(cid:160) Use the TEAS form at http://www.uspto.gov/teas/eTEASpageE.htm.
`
`(cid:160)
`(cid:160)(cid:160)
`(cid:160)
`(cid:160)(cid:160)
`(cid:160)(cid:160)(cid:160)(cid:160)
`
`
`To:
`
`Subject:
`
`Sent:
`
`Sent As:
`
`Attachments:
`
`Home Box Office, Inc. (trademarks@hbo.com)
`
`U.S. TRADEMARK APPLICATION NO. 85296284 - CINEMAX - New Cinemax
`
`6/27/2011 1:48:42 PM
`
`ECOM103@USPTO.GOV
`
`IMPORTANT NOTICE REGARDING YOUR
`U.S. TRADEMARK APPLICATION
`
`USPTO LETTER (AN OFFICE ACTION) HAS ISSUED ON 6/27/2011 FOR
`SERIAL NO. 85296284
`
`lease follow the instructions below:
`
`(cid:160)P
`
`(cid:160)T
`
`O READ OFFICE LETTER: Click on this link or go to http://portal.uspto.gov/external/portal/tow and enter the application serial
`number to access the Office letter
`
`(cid:160)P
`
`LEASE NOTE: The Office letter may not be immediately available but will be viewable within 24 hours of this e-mail notification.
`
`(cid:160)H
`
`ELP: For technical assistance in accessing the Office correspondence, please e-mail TDR@uspto.gov.(cid:160) Please contact the assigned
`examining attorney with questions about the Office letter.
`
`(cid:160)
`(cid:160)(cid:160)(cid:160)
`
