PTO Form 1478 (Rev 9/2006)
`
`OMB No. 0651-0009 (Exp 12/31/2011)
`
`Trademark/Service Mark Application, Principal Register
`
`Serial Number: 85168304
`Filing Date: 11/03/2010
`
`The table below presents the data as entered.
`
`Input Field
`
`Entered
`
`SERIAL NUMBER
`
`MARK INFORMATION
`
`*MARK
`
`STANDARD CHARACTERS
`
`USPTO-GENERATED IMAGE
`
`LITERAL ELEMENT
`
`MARK STATEMENT
`
`REGISTER
`
`APPLICANT INFORMATION
`
`*OWNER OF MARK
`
`INTERNAL ADDRESS
`
`*STREET
`
`*CITY
`
`*STATE
`(Required for U.S. applicants)
`
`*COUNTRY
`
`*ZIP/POSTAL CODE
`(Required for U.S. applicants only)
`
`EMAIL ADDRESS
`
`LEGAL ENTITY INFORMATION
`
`TYPE
`
`STATE/COUNTRY OF INCORPORATION
`
`85168304
`
`REHAB THE BEAST!
`
`YES
`
`YES
`
`REHAB THE BEAST!
`
`The mark consists of standard characters, without claim to any
`particular font, style, size, or color.
`
`Principal
`
`Hansen Beverage Company
`
`Suite 201
`
`550 Monica Circle
`
`Corona
`
`California
`
`United States
`
`92880
`
`efiling@kmob.com
`
`corporation
`
`Delaware
`
`GOODS AND/OR SERVICES AND BASIS INFORMATION
`
`INTERNATIONAL CLASS
`
`*IDENTIFICATION
`
`FILING BASIS
`
`INTERNATIONAL CLASS
`
`*IDENTIFICATION
`
`FILING BASIS
`
`INTERNATIONAL CLASS
`
`005(cid:160)
`
`Nutritional supplements in liquid form
`
`SECTION 1(b)
`
`030(cid:160)
`
`Ready to drink tea, iced tea and tea based beverages; ready to
`drink flavored tea, iced tea and tea based beverages
`
`SECTION 1(b)
`
`032(cid:160)
`
`

`
`*IDENTIFICATION
`
`FILING BASIS
`
`ATTORNEY INFORMATION
`
`NAME
`
`ATTORNEY DOCKET NUMBER
`
`FIRM NAME
`
`STREET
`
`CITY
`
`STATE
`
`COUNTRY
`
`ZIP/POSTAL CODE
`
`PHONE
`
`FAX
`
`EMAIL ADDRESS
`
`Beverages, namely, carbonated soft drinks; non-alcoholic
`carbonated and non-carbonated drinks enhanced with vitamins,
`minerals, nutrients, proteins, amino acids and/or herbs; energy
`or sports drinks; fruit juice drinks
`
`SECTION 1(b)
`
`Diane M. Reed
`
`HANBEV.889T
`
`Knobbe, Martens, Olson & Bear, LLP
`
`2040 Main St, 14th Floor
`
`Irvine
`
`California
`
`United States
`
`92614
`
`(949) 760-0404
`
`(949) 760-9502
`
`efiling@kmob.com
`
`AUTHORIZED TO COMMUNICATE VIA EMAIL
`
`Yes
`
`Don W. Martens, Darrell L. Olson, William B. Bunker, Arthur
`S. Rose, Ned A. Israelsen, Drew S. Hamilton, John B. Sganga,
`Jr., Edward A. Schlatter, Gerard von Hoffmann, Joseph R. Re,
`Catherine J. Holland, John M. Carson, Karen Vogel Weil,
`Andrew H. Simpson, Jeffrey L. Van Hoosear, Daniel E.
`Altman, Lynda J. Zadra-Symes, William H. Shreve, Stephen C.
`Jensen, Steven J. Nataupsky, Paul A. Stewart, Joseph F.
`Jennings, Craig S. Summers, Brenton R. Babcock, Michael H.
`Trenholm, Ronald J. Schoenbaum, John R. King, Frederick S.
`Berretta, Adeel S. Akhtar, Thomas R. Arno, David N. Weiss,
`Dan Hart, Douglas G. Muehlhauser, Lori Lee Yamato, Michael
`K. Friedland, Stacey R. Halpern, Mark M. Abumeri, Jon W.
`Gurka, John W. Holcomb, Joseph M. Reisman, Michael L.
`Fuller, Eric M. Nelson, Mark R. Benedict, Paul N. Conover,
`Robert J. Roby, Sabing H. Lee, Karoline A. Delaney, Joseph S.
`Cianfrani, William R. Zimmerman, Paul C. Steinhardt, Eric S.
`Furman, Susan M. Natland, Rose M. Thiessen, Michael A.
`Guiliana, Rabinder N. Narula, Bruce S. Itchkawitz, John M.
`Grover, Mallary K. de Merlier, Irfan A. Lateef, Amy
`Christensen Chun, Mark J. Gallagher, David G. Jankowski,
`Brian C. Horne, Payson LeMeilleur, Sheila N. Swaroop,
`Benjamin A. Katzenellenbogen, Andrew N. Merickel, Thomas
`P. Krzeminski, Glen L. Nuttall, Sanjivpal S. Gill, Michael S.
`Okamoto, Linda H. Liu, James F. Herkenhoff, Andrew M.
`Douglas, Marc T. Morley, Salima A. Merani, Jonathan A.
`Hyman, Curtiss C. Dosier, Joseph J. Mallon, Sean M. Murray,
`Christy G. Lea, J. David Evered, Perry D. Oldham, Jerry L.
`Hefner, Russell M. Jeide, Abraham W. Chuang, Zi Y. Wong,
`Matthew S. Bellinger, Mincheol Kim, Erik T. Anderson,
`Gregory A. Hermanson, Lauren Keller Katzenellenbogen, Ted
`M. Cannon, Carol Pitzel Cruz, Josué A. Villalta, Andrew I.
`Kimmel, Brenden Gingrich, Boris Zelkind, Maria Culic
`Anderson, Melanie J. Seelig, Mauricio A. Uribe, Steven A.
`Maddox, Marlene J. Williams, Curtis R. Huffmire, Christopher
`
`

`
`OTHER APPOINTED ATTORNEY
`
`L. Ross, Eli A. Loots, Ryan E. Melnick, Yanna S. Bouris,
`Philip M. Nelson, Jay R. Deshmukh, Deborah S. Shepherd,
`Tirzah Abé Lowe, Marko R. Zoretic, Derek C. Dailey,
`Kathleen R. Mekjian, Christopher T. Sweeney, Kerry S.
`Taylor, Jason J. Jardine, Jarom D. Kessler, Steven P. Ruden, S.
`Michael Yoon, Colin B. Heideman, Theodore G. Papagiannis,
`Nicholas M. Zovko, Adam J. Gilbert, Kimberly J. Miller,
`Bryan W. Wahl, Thomas Y. Yee, Phillip A. Bennett, Kenny Q.
`Wang, Agnes Juang, Nathan S. Smith, Soyoung Jung, Jared C.
`Bunker, Andrew J. Hall, Ali S. Razai, Lance D. Smemoe,
`Jeremy R. Pierce, Terry K. Tullis, Timothy J. Goodson,
`Frances L. Pai, Joshua J. Stowell, Reza Mirzaie, Scott
`Raevsky, Douglas B. Espenschied, Derek R. Bayles, Kregg A.
`Koch, Michael T. Richmond, Cynthia M. Arko, Cheryl T.
`Burgess, Susan R.M. Payne, Michelle E. Armond, Gregory B.
`Phillips, William J. Blonigan, Brian C. Claassen, Brent M.
`Dougal, Benjamin E. Evans, Alejandro D. Muñoz, John B.
`Swingle, M. Munes Tomeh, David H. Chan, Mark Lezama,
`Lindsey N. Singeo, Mark D. Marsden, David K. Buckingham,
`Ian N. Jaquette, Alan L. Kessler, Liberty E. Mann, Nora A.
`Marachelian, Bridget A. Smith, Gregory S. Tse, Sean
`Ambrosius, Carolyn A. Favorito, Jeremy J. Edwards, Brent A.
`Johnson, William O. Adams, Shannon K. Carter, Michael R.
`Christensen, Charles Duan, Benjamin J. Everton, Jason A.
`Gersting, Ian W. Gillies, Alan G. Laquer, Jing Liu, Yang S.
`Pak, Todd D. Reynolds, Kent Shum, James P. Skelley, Vlad
`Teplitskiy, Erik J. Birkeneder, Jonathan I. Detrixhe, Benjamin
`M. Kleinman, Andrew W. Lloyd, Don C. Pua, Todd A. Stuart,
`Scott A. Barker, Jason A. Champion, Jonathan D. Cheng,
`Ankur Garg, Jeffrey H. Larson, William Noon, Lorenz Siddiqi,
`Maria V. Stout, Michael J. Meehan, Stephen W. Larson,
`Ghazaly Imam, Himanshu Singh, Mark D. Kachner, James W.
`Chang, Kenneth R. Nielsen, James Abe, Lincoln S. Essig,
`William M. Evans, Eric L. Fong, Greg A. Hopewell, Euan A.
`Lockhart, Brent C. Moore, Madhavi S. Patankar, Nicholas R.
`Transier, David R. Trossen, Jeffrey J. Tung, Laura L. Wine,
`Laura M. Blau, Amanda Carmany-Rampey, Aaron M. Davis,
`Alan T. Hale, Jason R. Swartz, Cindy N. Nguyen, Emily K.
`Sauter, Michael T. Ho, Daniel V. Gibson, Benjamin B. Anger,
`Richard B. Christiansen, and Dennis M. Cahillane
`
`CORRESPONDENCE INFORMATION
`
`NAME
`
`FIRM NAME
`
`STREET
`
`CITY
`
`STATE
`
`COUNTRY
`
`ZIP/POSTAL CODE
`
`PHONE
`
`FAX
`
`EMAIL ADDRESS
`
`Diane M. Reed
`
`Knobbe, Martens, Olson & Bear, LLP
`
`2040 Main St, 14th Floor
`
`Irvine
`
`California
`
`United States
`
`92614
`
`(949) 760-0404
`
`(949) 760-9502
`
`efiling@kmob.com
`
`AUTHORIZED TO COMMUNICATE VIA EMAIL
`
`Yes
`
`FEE INFORMATION
`
`

`
`NUMBER OF CLASSES
`
`FEE PER CLASS
`
`*TOTAL FEE DUE
`
`*TOTAL FEE PAID
`
`SIGNATURE INFORMATION
`
`SIGNATURE
`
`SIGNATORY'S NAME
`
`SIGNATORY'S POSITION
`
`DATE SIGNED
`
`3
`
`325
`
`975
`
`975
`
`/Diane M. Reed/
`
`Diane M. Reed
`
`Attorney of record, California bar member
`
`11/03/2010
`
`

`
`PTO Form 1478 (Rev 9/2006)
`
`OMB No. 0651-0009 (Exp 12/31/2011)
`
`Trademark/Service Mark Application, Principal Register
`
`Serial Number: 85168304
`Filing Date: 11/03/2010
`
`To the Commissioner for Trademarks:
`
`MARK:(cid:160)REHAB THE BEAST!(cid:160)(Standard Characters, see mark)
`The literal element of the mark consists of REHAB THE BEAST!.
`The mark consists of standard characters, without claim to any particular font, style, size, or color.
`
`The applicant, Hansen Beverage Company, a corporation of Delaware, having an address of
`(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)Suite 201,
`(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)550 Monica Circle
`(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)Corona, California 92880
`(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)United States
`requests registration of the trademark/service mark identified above in the United States Patent and Trademark Office on the Principal Register
`established by the Act of July 5, 1946 (15 U.S.C. Section 1051 et seq.), as amended, for the following:
`
`(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160) International Class 005: (cid:160)Nutritional supplements in liquid form
`Intent to Use: The applicant has a bona fide intention to use or use through the applicant's related company or licensee the mark in commerce on
`or in connection with the identified goods and/or services. (15 U.S.C. Section 1051(b)).
`
`(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160) International Class 030: (cid:160)Ready to drink tea, iced tea and tea based beverages; ready to drink flavored tea, iced tea and tea based beverages
`Intent to Use: The applicant has a bona fide intention to use or use through the applicant's related company or licensee the mark in commerce on
`or in connection with the identified goods and/or services. (15 U.S.C. Section 1051(b)).
`
`(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160) International Class 032: (cid:160)Beverages, namely, carbonated soft drinks; non-alcoholic carbonated and non-carbonated drinks enhanced with
`vitamins, minerals, nutrients, proteins, amino acids and/or herbs; energy or sports drinks; fruit juice drinks
`Intent to Use: The applicant has a bona fide intention to use or use through the applicant's related company or licensee the mark in commerce on
`or in connection with the identified goods and/or services. (15 U.S.C. Section 1051(b)).
`
`The applicant's current Attorney Information:
`Diane M. Reed and Don W. Martens, Darrell L. Olson, William B. Bunker, Arthur S. Rose, Ned A. Israelsen, Drew S. Hamilton, John B.
`Sganga, Jr., Edward A. Schlatter, Gerard von Hoffmann, Joseph R. Re, Catherine J. Holland, John M. Carson, Karen Vogel Weil, Andrew H.
`Simpson, Jeffrey L. Van Hoosear, Daniel E. Altman, Lynda J. Zadra-Symes, William H. Shreve, Stephen C. Jensen, Steven J. Nataupsky, Paul
`A. Stewart, Joseph F. Jennings, Craig S. Summers, Brenton R. Babcock, Michael H. Trenholm, Ronald J. Schoenbaum, John R. King, Frederick
`S. Berretta, Adeel S. Akhtar, Thomas R. Arno, David N. Weiss, Dan Hart, Douglas G. Muehlhauser, Lori Lee Yamato, Michael K. Friedland,
`Stacey R. Halpern, Mark M. Abumeri, Jon W. Gurka, John W. Holcomb, Joseph M. Reisman, Michael L. Fuller, Eric M. Nelson, Mark R.
`Benedict, Paul N. Conover, Robert J. Roby, Sabing H. Lee, Karoline A. Delaney, Joseph S. Cianfrani, William R. Zimmerman, Paul C.
`Steinhardt, Eric S. Furman, Susan M. Natland, Rose M. Thiessen, Michael A. Guiliana, Rabinder N. Narula, Bruce S. Itchkawitz, John M.
`Grover, Mallary K. de Merlier, Irfan A. Lateef, Amy Christensen Chun, Mark J. Gallagher, David G. Jankowski, Brian C. Horne, Payson
`LeMeilleur, Sheila N. Swaroop, Benjamin A. Katzenellenbogen, Andrew N. Merickel, Thomas P. Krzeminski, Glen L. Nuttall, Sanjivpal S. Gill,
`Michael S. Okamoto, Linda H. Liu, James F. Herkenhoff, Andrew M. Douglas, Marc T. Morley, Salima A. Merani, Jonathan A. Hyman, Curtiss
`C. Dosier, Joseph J. Mallon, Sean M. Murray, Christy G. Lea, J. David Evered, Perry D. Oldham, Jerry L. Hefner, Russell M. Jeide, Abraham W.
`Chuang, Zi Y. Wong, Matthew S. Bellinger, Mincheol Kim, Erik T. Anderson, Gregory A. Hermanson, Lauren Keller Katzenellenbogen, Ted M.
`Cannon, Carol Pitzel Cruz, Josué A. Villalta, Andrew I. Kimmel, Brenden Gingrich, Boris Zelkind, Maria Culic Anderson, Melanie J. Seelig,
`Mauricio A. Uribe, Steven A. Maddox, Marlene J. Williams, Curtis R. Huffmire, Christopher L. Ross, Eli A. Loots, Ryan E. Melnick, Yanna S.
`Bouris, Philip M. Nelson, Jay R. Deshmukh, Deborah S. Shepherd, Tirzah Abé Lowe, Marko R. Zoretic, Derek C. Dailey, Kathleen R. Mekjian,
`Christopher T. Sweeney, Kerry S. Taylor, Jason J. Jardine, Jarom D. Kessler, Steven P. Ruden, S. Michael Yoon, Colin B. Heideman, Theodore
`G. Papagiannis, Nicholas M. Zovko, Adam J. Gilbert, Kimberly J. Miller, Bryan W. Wahl, Thomas Y. Yee, Phillip A. Bennett, Kenny Q. Wang,
`Agnes Juang, Nathan S. Smith, Soyoung Jung, Jared C. Bunker, Andrew J. Hall, Ali S. Razai, Lance D. Smemoe, Jeremy R. Pierce, Terry K.
`Tullis, Timothy J. Goodson, Frances L. Pai, Joshua J. Stowell, Reza Mirzaie, Scott Raevsky, Douglas B. Espenschied, Derek R. Bayles, Kregg A.
`Koch, Michael T. Richmond, Cynthia M. Arko, Cheryl T. Burgess, Susan R.M. Payne, Michelle E. Armond, Gregory B. Phillips, William J.
`Blonigan, Brian C. Claassen, Brent M. Dougal, Benjamin E. Evans, Alejandro D. Muñoz, John B. Swingle, M. Munes Tomeh, David H. Chan,
`Mark Lezama, Lindsey N. Singeo, Mark D. Marsden, David K. Buckingham, Ian N. Jaquette, Alan L. Kessler, Liberty E. Mann, Nora A.
`
`

`
`Marachelian, Bridget A. Smith, Gregory S. Tse, Sean Ambrosius, Carolyn A. Favorito, Jeremy J. Edwards, Brent A. Johnson, William O.
`Adams, Shannon K. Carter, Michael R. Christensen, Charles Duan, Benjamin J. Everton, Jason A. Gersting, Ian W. Gillies, Alan G. Laquer, Jing
`Liu, Yang S. Pak, Todd D. Reynolds, Kent Shum, James P. Skelley, Vlad Teplitskiy, Erik J. Birkeneder, Jonathan I. Detrixhe, Benjamin M.
`Kleinman, Andrew W. Lloyd, Don C. Pua, Todd A. Stuart, Scott A. Barker, Jason A. Champion, Jonathan D. Cheng, Ankur Garg, Jeffrey H.
`Larson, William Noon, Lorenz Siddiqi, Maria V. Stout, Michael J. Meehan, Stephen W. Larson, Ghazaly Imam, Himanshu Singh, Mark D.
`Kachner, James W. Chang, Kenneth R. Nielsen, James Abe, Lincoln S. Essig, William M. Evans, Eric L. Fong, Greg A. Hopewell, Euan A.
`Lockhart, Brent C. Moore, Madhavi S. Patankar, Nicholas R. Transier, David R. Trossen, Jeffrey J. Tung, Laura L. Wine, Laura M. Blau,
`Amanda Carmany-Rampey, Aaron M. Davis, Alan T. Hale, Jason R. Swartz, Cindy N. Nguyen, Emily K. Sauter, Michael T. Ho, Daniel V.
`Gibson, Benjamin B. Anger, Richard B. Christiansen, and Dennis M. Cahillane of Knobbe, Martens, Olson & Bear, LLP
`(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)2040 Main St, 14th Floor
`(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)Irvine, California 92614
`(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)United States
`The attorney docket/reference number is HANBEV.889T.
`The applicant's current Correspondence Information:
`(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)Diane M. Reed
`(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)Knobbe, Martens, Olson & Bear, LLP
`(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)2040 Main St, 14th Floor
`(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)Irvine, California 92614
`(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(949) 760-0404(phone)
`(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(949) 760-9502(fax)
`(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)efiling@kmob.com (authorized)
`
`A fee payment in the amount of $975 has been submitted with the application, representing payment for 3 class(es).
`
`Declaration
`
`The undersigned, being hereby warned that willful false statements and the like so made are punishable by fine or imprisonment, or both, under
`18 U.S.C. Section 1001, and that such willful false statements, and the like, may jeopardize the validity of the application or any resulting
`registration, declares that he/she is properly authorized to execute this application on behalf of the applicant; he/she believes the applicant to be
`the owner of the trademark/service mark sought to be registered, or, if the application is being filed under 15 U.S.C. Section 1051(b), he/she
`believes applicant to be entitled to use such mark in commerce; to the best of his/her knowledge and belief no other person, firm, corporation, or
`association has the right to use the mark in commerce, either in the identical form thereof or in such near resemblance thereto as to be likely,
`when used on or in connection with the goods/services of such other person, to cause confusion, or to cause mistake, or to deceive; and that all
`statements made of his/her own knowledge are true; and that all statements made on information and belief are believed to be true.
`
`Signature: /Diane M. Reed/(cid:160)(cid:160)(cid:160)Date Signed: 11/03/2010
`Signatory's Name: Diane M. Reed
`Signatory's Position: Attorney of record, California bar member
`
`RAM Sale Number: 2358
`RAM Accounting Date: 11/04/2010
`
`Serial Number: 85168304
`Internet Transmission Date: Wed Nov 03 16:00:59 EDT 2010
`TEAS Stamp: USPTO/BAS-XX.XXX.XXX.XXX-201011031600594
`71779-85168304-470f27ea1afcf1a5224bc7334
`240e45839-CC-2358-20101103131924705766
`
`

`
`REHAB THE BEAST!