UNITED STATES PATENT AND TRADEMARK OFFICE (USPTO)
`OFFICE ACTION (OFFICIAL LETTER) ABOUT APPLICANT’S TRADEMARK APPLICATION
`
`U.S. APPLICATION SERIAL NO.   79200263
`
`           
`
`MARK: SUNRICH
`
`*79200263*
`
`CLICK HERE TO RESPOND TO THIS LETTER:
`http://www.uspto.gov/trademarks/teas/response_forms.jsp
`
`CORRESPONDENT ADDRESS:
`  
`       KAYAHARA Yuji
`  
`       302, Wisteria Woods, 29-7,
`         Shinjuku 6-chome,
`           Tokyo 160-0022
`    
`    JAPAN
`APPLICANT: Takii & Company, Limited
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`CORRESPONDENT’S REFERENCE/DOCKET NO :       
`CORRESPONDENT E-MAIL ADDRESS:   
`
`  N/A
`
`OFFICE ACTION
`
`STRICT DEADLINE TO RESPOND TO THIS LETTER
`
`INTERNATIONAL REGISTRATION NO. 1328128
`
`STRICT DEADLINE TO RESPOND TO THIS NOTIFICATION:  TO AVOID ABANDONMENT OF THE REQUEST FOR
`EXTENSION OF PROTECTION OF THE INTERNATIONAL REGISTRATION, THE USPTO MUST RECEIVE A COMPLETE RESPONSE
`TO THIS PROVISIONAL FULL REFUSAL NOTIFICATION WITHIN 6 MONTHS OF THE “DATE ON WHICH THE NOTIFICATION
`WAS SENT TO WIPO (MAILING DATE)” LOCATED ON THE WIPO COVER LETTER ACCOMPANYING THIS NOTIFICATION.
`
`In addition to the Mailing Date appearing on the WIPO cover letter, a holder (hereafter “applicant”) may confirm this Mailing Date using the
`USPTO’s Trademark Status and Document Retrieval (TSDR) system at http://tsdr.uspto.gov/.  To do so, enter the U.S. application serial
`number for this application and then select “Documents.”   The Mailing Date used to calculate the response deadline for this provisional full
`refusal is the “Create/Mail Date” of the “IB-1rst Refusal Note.”
`
`This is a PROVISIONAL FULL REFUSAL of the request for extension of protection of the mark in the above-referenced U.S. application. 
`See 15 U.S.C. §1141h(c).  See below in this notification (hereafter “Office action”) for details regarding the provisional full refusal.
`
`The referenced application has been reviewed by the assigned trademark examining attorney.  Applicant must respond timely and completely to
`the issue(s) below.  15 U.S.C. §1062(b); 37 C.F.R. §§2.62(a), 2.65(a); TMEP §§711, 718.03.
`
`Section 2(d) Refusal
`
`Registration of the applied-for mark is refused because of a likelihood of confusion with the marks in U.S. Registration Nos. 2018872, 2445696,
`5110151, 2869627, and  2182721 .  Trademark Act Section 2(d), 15 U.S.C. §1052(d); see TMEP §§1207.01 et seq.  See the attached registrations.
`
`Trademark Act Section 2(d) bars registration of an applied-for mark that so resembles a registered mark that it is likely a potential consumer
`would be confused, mistaken, or deceived as to the source of the goods and/or services of the applicant and registrant.  See 15 U.S.C. §1052(d). 
`A determination of likelihood of confusion under Section 2(d) is made on a case-by-case basis and the factors set forth in In re E. I. du Pont de
`Nemours & Co., 476 F.2d 1357, 1361, 177 USPQ 563, 567 (C.C.P.A. 1973) aid in this determination.  Citigroup Inc. v. Capital City Bank Grp.,
`Inc., 637 F.3d 1344, 1349, 98 USPQ2d 1253, 1256 (Fed. Cir. 2011) (citing On-Line Careline, Inc. v. Am. Online, Inc., 229 F.3d 1080, 1085, 56
`USPQ2d 1471, 1474 (Fed. Cir. 2000)).  Not all the du Pont factors, however, are necessarily relevant or of equal weight, and any one of the
`factors may control in a given case, depending upon the evidence of record.  Citigroup Inc. v. Capital City Bank Grp., Inc., 637 F.3d at 1355, 98
`USPQ2d at 1260; In re Majestic Distilling Co., 315 F.3d 1311, 1315, 65 USPQ2d 1201, 1204 (Fed. Cir. 2003); see In re E. I. du Pont de
`Nemours & Co., 476 F.2d at 1361-62, 177 USPQ at 567.
`
`In this case, the following factors are the most relevant:  similarity of the marks, similarity and nature of the goods and/or services, and
`similarity of the trade channels of the goods and/or services.  See In re Viterra Inc., 671 F.3d 1358, 1361-62, 101 USPQ2d 1905, 1908 (Fed. Cir.
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`2012); In re Dakin’s Miniatures Inc. , 59 USPQ2d 1593, 1595-96 (TTAB 1999); TMEP §§1207.01 et seq.
`
`Marks are compared in their entireties for similarities in appearance, sound, connotation, and commercial impression.  Stone Lion Capital
`Partners, LP v. Lion Capital LLP, 746 F.3d 1317, 1321, 110 USPQ2d 1157, 1160 (Fed. Cir. 2014) (quoting Palm Bay Imps., Inc. v. Veuve
`Clicquot Ponsardin Maison Fondee En 1772, 396 F.3d 1369, 1371, 73 USPQ2d 1689, 1691 (Fed. Cir. 2005)); TMEP §1207.01(b)-(b)(v). 
`“Similarity in any one of these elements may be sufficient to find the marks confusingly similar.”   In re Davia, 110 USPQ2d 1810, 1812 (TTAB
`2014) (citing In re 1st USA Realty Prof’ls, Inc. , 84 USPQ2d 1581, 1586 (TTAB 2007)); In re White Swan Ltd., 8 USPQ2d 1534, 1535 (TTAB
`1988)); TMEP §1207.01(b).
`
`Applicant’s mark is SUNRICH with a design.   The registered marks are SUN-RICH TOMATO with design, SUNRICH, SUNRICH
`NATURALS, SUNRICH NATURALS, and SUN RICH.
`
`For a composite mark containing both words and a design, the word portion may be more likely to indicate the origin of the goods and/or
`services because it is that portion of the mark that consumers use when referring to or requesting the goods and/or services.  Bond v. Taylor, 119
`USPQ2d 1049, 1055 (TTAB 2016) (citing In re Viterra Inc., 671 F.3d 1358, 1362, 101 USPQ2d 1905, 1908, 1911 (Fed. Cir. 2012)); TMEP
`§1207.01(c)(ii).  Thus, although such marks must be compared in their entireties, the word portion is often considered the dominant feature and
`is accorded greater weight in determining whether marks are confusingly similar, even where the word portion has been disclaimed.  In re
`Viterra Inc., 671 F.3d at 1366-67, 101 USPQ2d at 1911 (citing Giant Food, Inc. v. Nation’s Foodservice, Inc., 710 F.2d 1565, 1570-71, 218
`USPQ2d 390, 395 (Fed. Cir. 1983)).
`
`In the present case, the sole wording in the applicant’s mark is SUNRICH.  This wording is identical to the primary and dominant wording in
`each of the registered marks.  The difference with other wording or spacing would not alter the consumer commercial impression that
`applicant’s mark was connected to any of the registered marks.  The dominant term in the marks are essentially phonetic equivalents and thus
`sound similar.  Similarity in sound alone may be sufficient to support a finding that the marks are confusingly similar.  In re White Swan Ltd., 8
`USPQ2d 1534, 1535 (TTAB 1988); see In re 1st USA Realty Prof’ls, Inc., 84 USPQ2d 1581, 1586 (TTAB 2007); TMEP §1207.01(b)(iv). 
`Consumers would use and recall the same sounding term, “SUNRICH,” when calling for the goods.
`
`The goods and/or services of the parties need not be identical or even competitive to find a likelihood of confusion.  See On-line Careline Inc. v.
`Am. Online Inc., 229 F.3d 1080, 1086, 56 USPQ2d 1471, 1475 (Fed. Cir. 2000); Recot, Inc. v. Becton, 214 F.3d 1322, 1329, 54 USPQ2d 1894,
`1898 (Fed. Cir. 2000) (“[E]ven if the goods in question are different from, and thus not related to, one another in kind, the same goods can be
`
`related in the mind of the consuming public as to the origin of the goods.”); TMEP §1207.01(a)(i).   
`
`The respective goods and/or services need only be “related in some manner and/or if the circumstances surrounding their marketing [be] such
`that they could give rise to the mistaken belief that [the goods and/or services] emanate from the same source.”   Coach Servs., Inc. v. Triumph
`Learning LLC, 668 F.3d 1356, 1369, 101 USPQ2d 1713, 1722 (Fed. Cir. 2012) (quoting 7-Eleven Inc. v. Wechsler, 83 USPQ2d 1715, 1724
`(TTAB 2007)); TMEP §1207.01(a)(i).
`
`Applicant’s goods are “Grasses [plants]; seedlings; flowers [natural]; dried flowers; seeds and bulbs; bulbs; seeds of plants; seeds for
`horticultural purposes; oil seeds; vegetables [fresh].”
`
`The first registrant’s goods are “fresh produce, namely tomatoes.”   The second registrant’s goods include “Unprocessed soybeans and
`specialty grains for eating,” “Dairy-based food beverages; Dairy-based beverages; Soy milk; Frozen vegetables; Nut and seed-based snack bars;
`Soy-based food bars; Vegetable-based raw food bars; Nut-based snack foods; Roasted nut and seed snacks; Roasted nuts; Broth; Mixes for
`making broth; Soups; Soup mixes;” and “frozen vegetables, namely, soybeans.”   The third registrant’s goods are “fresh cut fruit and fruit
`salads, namely, fruit segments/chunks of cantaloupe, honeydew, oranges, grapefruit, pineapple, grapes and lemons packaged in bags or pails with
`or without a sugar/water solution which may contain preservatives.”
`
`With respect to applicant’s and registrant’s goods and/or services, the question of likelihood of confusion is determined based on the
`description of the goods and/or services stated in the application and registration at issue, not on extrinsic evidence of actual use.  See Stone Lion
`Capital Partners, LP v. Lion Capital LLP, 746 F.3d 1317, 1323, 110 USPQ2d 1157, 1162 (Fed. Cir. 2014) (quoting Octocom Sys. Inc. v. Hous.
`
`Computers Servs. Inc., 918 F.2d 937, 942, 16 USPQ2d 1783, 1787 (Fed. Cir. 1990)).  
`
`Absent restrictions in an application and/or registration, the identified goods and/or services are “presumed to travel in the same channels of
`trade to the same class of purchasers.”   In re Viterra Inc., 671 F.3d 1358, 1362, 101 USPQ2d 1905, 1908 (Fed. Cir. 2012) (quoting Hewlett-
`Packard Co. v. Packard Press, Inc., 281 F.3d 1261, 1268, 62 USPQ2d 1001, 1005 (Fed. Cir. 2002)).  Additionally, unrestricted and broad
`identifications are presumed to encompass all goods and/or services of the type described.  See In re Jump Designs, LLC, 80 USPQ2d 1370, 1374
`
`(TTAB 2006) (citing In re Elbaum, 211 USPQ 639, 640 (TTAB 1981)); In re Linkvest S.A., 24 USPQ2d 1716, 1716 (TTAB 1992).  
`
`In this case, the identification set forth in the application and registration(s) has no restrictions as to nature, type, channels of trade, or classes of
`purchasers.  Therefore, it is presumed that these goods and/or services travel in all normal channels of trade, and are available to the same class
`of purchasers.  Further, the application use(s) broad wording to describe the goods and/or services and this wording is presumed to encompass all
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`goods and/or services of the type described, including those in each registrant’s more narrow identification.  Specifically, applicant’s fresh
`vegetables encompasses the first registrant’s fresh produce in the nature of tomatoes.   The attached dictionary evidence informs that “soybean”
`refers to the seed of the soybean plant.  Thus, applicant’s seeds and seedlings encompass the second registrant’s unprocessed soybeans.
`Applicant’s vegetables are overly broad, and thus, could encompass the second registrant’s frozen vegetables and frozen soybeans.
`Applicant’s seedlings and various seeds are related to the third registrant’s fresh fruit because applicant’s seeds could include fruit seeds for
`growing these specific fruits.  Additionally, applicant’s fresh vegetables are related to the third registrant’s fresh fruits because these products
`are often produced and marketed by the same companies.  The attached web page evidence shows that Dole, FreshDirect, FromtheFarmer, and
`
`Eosta market both fresh fruits and vegetables.   Thus, consumers are accustomed to seeing these products offered through the same source.  
`
`Where the goods and/or services of an applicant and registrant are “similar in kind and/or closely related,” the degree of similarity between the
`marks required to support a finding of likelihood of confusion is not as great as in the case of diverse goods and/or services.  In re J.M. Originals
`Inc., 6 USPQ2d 1393, 1394 (TTAB 1987); see Shen Mfg. Co. v. Ritz Hotel Ltd., 393 F.3d 1238, 1242, 73 USPQ2d 1350, 1354 (Fed. Cir. 2004);
`TMEP §1207.01(b).
`
`The overriding concern is not only to prevent buyer confusion as to the source of the goods and/or services, but to protect the registrant from
`adverse commercial impact due to use of a similar mark by a newcomer.  See In re Shell Oil Co., 992 F.2d 1204, 1208, 26 USPQ2d 1687, 1690
`(Fed. Cir. 1993).  Therefore, any doubt regarding a likelihood of confusion determination is resolved in favor of the registrant.  TMEP
`§1207.01(d)(i); see Hewlett-Packard Co. v. Packard Press, Inc., 281 F.3d 1261, 1265, 62 USPQ2d 1001, 1003 (Fed. Cir. 2002); In re Hyper
`Shoppes (Ohio), Inc., 837 F.2d 463, 464-65, 6 USPQ2d 1025, 1026 (Fed. Cir. 1988).
`
`For the reasons set forth above, registration is refused based on the Trademark Act Section 2(d).
`
`Identification
`
`The wording “ Grasses [plants]; flowers [natural];   oil seeds; vegetables [fresh].” in the identification of goods and/or services is indefinite and
`must be clarified.  See 37 C.F.R. §2.32(a)(6); TMEP §§1402.01, 1402.03.  The identification of goods and/or services contains brackets.  
`Generally, applicants should not use parentheses and brackets in identifications in their applications so as to avoid confusion with the USPTO’s
`practice of using parentheses and brackets in registrations to indicate goods and/or services that have been deleted from registrations or in an
`affidavit of incontestability to indicate goods and/or services not claimed.   See TMEP §1402.12.   The only exception is that parenthetical
`information is permitted in identifications in an application if it serves to explain or translate the matter immediately preceding the parenthetical
`phrase in such a way that it does not affect the clarity of the identification, e.g., “sash bands for kimono (obi).”   Id.  Therefore, applicant must
`remove the brackets from the identification and incorporate any parenthetical or bracketed information into the description of the goods and/or
`services.
`
`In an application filed under Trademark Act Section 66(a), an applicant may not change the classification of goods and/or services from that
`assigned by the International Bureau of the World Intellectual Property Organization (International Bureau) in the corresponding international
`registration.  37 C.F.R. §2.85(d); TMEP §§1401.03(d), 1904.02(b).  Therefore, any modification to this wording must identify goods and/or
`services in International Class 31, the classification assigned by the International Bureau for these goods and/or services.
`
`The following substitute wording is suggested, if accurate:
`
`Class 31 –
`Grass seeds; seedlings; natural flowers; dried flowers; seeds and bulbs; bulbs; seeds of plants; seeds for horticultural purposes; unprocessed oil
`seeds; vegetables, fresh.
`
`Applicant’s goods and/or services may be clarified or limited, but may not be expanded beyond those originally itemized in the application or as
`acceptably narrowed.  See 37 C.F.R. §2.71(a); TMEP §§1402.06, 1904.02(c)(iv).  Applicant may clarify or limit the identification by inserting
`qualifying language or deleting items to result in a more specific identification; however, applicant may not substitute different goods and/or
`services or add goods and/or services not found or encompassed by those in the original application or as acceptably narrowed.  See TMEP
`§1402.06(a)-(b).  The scope of the goods and/or services sets the outer limit for any changes to the identification and is generally determined by
`the ordinary meaning of the wording in the identification.  TMEP §§1402.06(b), 1402.07(a)-(b).  Any acceptable changes to the goods and/or
`services will further limit scope, and once goods and/or services are deleted, they are not permitted to be reinserted.  TMEP §1402.07(e). 
`Additionally, for applications filed under Trademark Act Section 66(a), the scope of the identification for purposes of permissible amendments is
`limited by the international class assigned by the International Bureau of the World Intellectual Property Organization (International Bureau);
`and the classification of goods and/or services may not be changed from that assigned by the International Bureau.  37 C.F.R. §2.85(d); TMEP
`§§1401.03(d), 1904.02(b).  Further, in a multiple-class Section 66(a) application, classes may not be added or goods and/or services transferred
`from one existing class to another.  37 C.F.R. §2.85(d); TMEP §1401.03(d).
`
`For assistance with identifying and classifying goods and services in trademark applications, please see the USPTO’s online searchable U.S.
`Acceptable Identification of Goods and Services Manual.  See TMEP §1402.04.
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`Drawing – Color Claim and Description
`
`Applicant must clarify whether color is a feature of the mark because, although the drawing shows the mark in color, the application does not
`accurately indicate the colors claimed as a feature of the mark.  Applications for marks depicted in color must include not only a color drawing
`but also (1) a complete list of all the colors that are claimed as a feature of the mark and (2) a description of the literal and design elements in the
`mark that specifies where the colors appear in those elements.  37 C.F.R. §§2.37, 2.52(b)(1); see TMEP §807.07(a)-(a)(ii).
`
`Therefore, applicant must clarify whether color is claimed as a feature of the mark by satisfying one of the following:
`
`(1)  If color is not a feature of the mark, applicant must submit a substitute black-and-white drawing of the mark to replace the color
`drawing of record.  See TMEP §807.07(a)(i).  However, any other amendments to the mark included in the substitute drawing will not be
`accepted if the changes would materially alter the mark.  37 C.F.R. §2.72; see TMEP §§807.14 et seq.  Applicant must also submit an
`accurate and concise description of the literal and design elements in the mark, omitting any reference to color.  37 C.F.R. §2.37; see
`
`TMEP §§808.01, 808.02.  
`(2)  If color is a feature of the mark, applicant must submit both (a) a statement listing all the colors that are claimed as a feature of the
`mark and (b) a statement describing the literal and design elements in the mark that specifies where the colors appear in those elements. 
`37 C.F.R. §§2.37, 2.52(b)(1); TMEP §807.07(a)-(a)(ii).  Generic color names must be used to describe the colors in the mark, e.g.,
`magenta, yellow, turquoise.  TMEP §807.07(a)(i)-(ii).  If black, white, and/or gray are not being claimed as a color feature of the mark,
`applicant must exclude them from the color claim and include in the mark description a statement that the colors black, white, and/or
`gray represent background, outlining, shading, and/or transparent areas and are not part of the mark.  See TMEP §807.07(d).  The
`
`following color claim and mark description are suggested, if accurate:  
`Color claim:  “ The colors yellow, gold, yellowish-orange, orange, green and black are claimed as a feature of the mark.”
`
`Mark description:  “ The mark consists of an orange sunflower with green stem and leaves, and it is surrounded by gold
`circle, then yellow circle, then yellowish-orange circle, then an orange circle.  The wording “SUNRICH” is below the
`design in black color.”
`See TMEP §807.07(b).
`
`WHO IS PERMITTED TO RESPOND TO THIS PROVISIONAL FULL REFUSAL:  Any response to this provisional refusal must be
`personally signed by an individual applicant, all joint applicants, or someone with legal authority to bind a juristic applicant (e.g., a corporate
`officer or general partner).  37 C.F.R. §§2.62(b), 2.193(e)(2)(ii); TMEP §712.01.  If applicant hires a qualified U.S. attorney to respond on his or
`her behalf, then the attorney must sign the response.  37 C.F.R. §§2.193(e)(2)(i), 11.18(a); TMEP §§611.03(b), 712.01.  Qualified U.S. attorneys
`include those in good standing with a bar of the highest court of any U.S. state, the District of Columbia, Puerto Rico, and other U.S.
`commonwealths or U.S. territories.  See 37 C.F.R. §§2.17(a), 2.62(b), 11.1, 11.14(a); TMEP §§602, 712.01.  Additionally, for all responses, the
`proper signatory must personally sign the document or personally enter his or her electronic signature on the electronic filing.  See 37 C.F.R.
`§2.193(a); TMEP §§611.01(b), 611.02.  The name of the signatory must also be printed or typed immediately below or adjacent to the signature,
`or identified elsewhere in the filing.  37 C.F.R. §2.193(d); TMEP §611.01(b).
`
`In general, foreign attorneys are not permitted to represent applicants before the USPTO (e.g., file written communications, authorize an
`amendment to an application, or submit legal arguments in response to a requirement or refusal).  See 37 C.F.R. §11.14(c), (e); TMEP §§602.03-
`
`.03(b), 608.01.  
`DESIGNATION OF DOMESTIC REPRESENTATIVE:  The USPTO encourages applicants who do not reside in the United States to
`designate a domestic representative upon whom any notice or process may be served.  TMEP §610; see 15 U.S.C. §§1051(e), 1141h(d); 37
`
`C.F.R. §2.24(a)(1)-(2).  Such designations may be filed online at http://www.uspto.gov/trademarks/teas/correspondence.jsp.     
`
`Tejbir Singh
`/Tejbir Singh/
`Trademark Attorney
`Law Office 106
`571-272-5878
`571-273-9106 (fax)
`Tejbir.Singh@uspto.gov
`
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`TO RESPOND TO THIS LETTER:   Go to http://www.uspto.gov/trademarks/teas/response_forms.jsp.   Please wait 48-72 hours from the
`issue/mailing date before using the Trademark Electronic Application System (TEAS), to allow for necessary system updates of the application. 
`For technical assistance with online forms, e-mail TEAS@uspto.gov.  For questions about the Office action itself, please contact the assigned
`trademark examining attorney.  E-mail communications will not be accepted as responses to Office actions; therefore, do not respond to
`this Office action by e-mail.
`
`All informal e-mail communications relevant to this application will be placed in the official application record.
`
`WHO MUST SIGN THE RESPONSE:  It must be personally signed by an individual applicant or someone with legal authority to bind an
`applicant (i.e., a corporate officer, a general partner, all joint applicants).  If an applicant is represented by an attorney, the attorney must sign the
`
`response.  
`PERIODICALLY CHECK THE STATUS OF THE APPLICATION:   To ensure that applicant does not miss crucial deadlines or official
`notices, check the status of the application every three to four months using the Trademark Status and Document Retrieval (TSDR) system at
`http://tsdr.uspto.gov/.   Please keep a copy of the TSDR status screen.   If the status shows no change for more than six months, contact the
`Trademark Assistance Center by e-mail at TrademarkAssistanceCenter@uspto.gov or call 1-800-786-9199.   For more information on checking
`status, see http://www.uspto.gov/trademarks/process/status/.
`
`TO UPDATE CORRESPONDENCE/E-MAIL ADDRESS:  Use the TEAS form at http://www.uspto.gov/trademarks/teas/correspondence.jsp.
`
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`

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`challenge Emma 01 High-Fat Dlel?
`3y dieting? Cheer up vn'xh cnial Too many high-Ia! loads, and too little time, make I! hard to eat healthy — but this products can praiide a simple, delicious and nulriiious solulloll to diet challenges. Gone are the days when ehia' coniured visions
`nes sprouting chia "half l This anclent Aztec staple has galnad lrlcl'eas'lng lecngnillm as a nutriiion powerhause iand juslrpublis/led research points ta chla‘s potential as an anllrobeslty ally
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`Published July I, 2012
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`Pfint:Jan1T,201T
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`74697122
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`DESIGN MARK
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