PROVISIONAL REFUSAL OF PROTECTION
`
`The table below presents the data as entered.
`
`Input Field
`
`IDENTIFICATION SECTION
`
`INTERNATIONAL REGISTRATION NUMBER
`
`1046943
`
`OFFICE REFERENCE
`
`ORIGINAL LANGUAGE CODE
`
`FILE SECTION
`
`79085790
`
`ENGLISH
`
`Entered
`
`FILE SPECIFICATION OF THE DOCUMENT
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`\\TICRS\EXPORT11\IMAGEOUT11\790\857\79085790\xml5\MOC0002.xml
`
`FILE SPECIFICATION OF THE DOCUMENT
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`\\TICRS\EXPORT11\IMAGEOUT11\790\857\79085790\xml5\MOC0003.JPG
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`FILE SPECIFICATION OF THE DOCUMENT
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`\\TICRS\EXPORT11\IMAGEOUT11\790\857\79085790\xml5\MOC0004.JPG
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`FILE SPECIFICATION OF THE DOCUMENT
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`\\TICRS\EXPORT11\IMAGEOUT11\790\857\79085790\xml5\MOC0005.JPG
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`FILE SPECIFICATION OF THE DOCUMENT
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`\\TICRS\EXPORT11\IMAGEOUT11\790\857\79085790\xml5\MOC0006.JPG
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`FILE SPECIFICATION OF THE DOCUMENT
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`\\TICRS\EXPORT11\IMAGEOUT11\790\857\79085790\xml5\MOC0007.JPG
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`FILE SPECIFICATION OF THE DOCUMENT
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`\\TICRS\EXPORT11\IMAGEOUT11\790\857\79085790\xml5\MOC0008.JPG
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`FILE SPECIFICATION OF THE DOCUMENT
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`\\TICRS\EXPORT11\IMAGEOUT11\790\857\79085790\xml5\MOC0009.JPG
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`FILE SPECIFICATION OF THE DOCUMENT
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`\\TICRS\EXPORT11\IMAGEOUT11\790\857\79085790\xml5\MOC0010.JPG
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`FILE SPECIFICATION OF THE DOCUMENT
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`\\TICRS\EXPORT11\IMAGEOUT11\790\857\79085790\xml5\MOC0011.JPG
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`FILE SPECIFICATION OF THE DOCUMENT
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`\\TICRS\EXPORT11\IMAGEOUT11\790\857\79085790\xml5\MOC0012.JPG
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`FILE SPECIFICATION OF THE DOCUMENT
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`\\TICRS\EXPORT11\IMAGEOUT11\790\857\79085790\xml5\MOC0013.JPG
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`FILE SPECIFICATION OF THE DOCUMENT
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`\\TICRS\EXPORT11\IMAGEOUT11\790\857\79085790\xml5\MOC0014.JPG
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`FILE SPECIFICATION OF THE DOCUMENT
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`\\TICRS\EXPORT11\IMAGEOUT11\790\857\79085790\xml5\MOC0015.JPG
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`FILE SPECIFICATION OF THE DOCUMENT
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`\\TICRS\EXPORT11\IMAGEOUT11\790\857\79085790\xml5\MOC0016.JPG
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`FILE SPECIFICATION OF THE DOCUMENT
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`\\TICRS\EXPORT11\IMAGEOUT11\790\857\79085790\xml5\MOC0017.JPG
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`FILE SPECIFICATION OF THE DOCUMENT
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`\\TICRS\EXPORT11\IMAGEOUT11\790\857\79085790\xml5\MOC0018.JPG
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`FILE SPECIFICATION OF THE DOCUMENT
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`\\TICRS\EXPORT11\IMAGEOUT11\790\857\79085790\xml5\MOC0019.JPG
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`FILE SPECIFICATION OF THE DOCUMENT
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`\\TICRS\EXPORT11\IMAGEOUT11\790\857\79085790\xml5\MOC0020.JPG
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`FILE SPECIFICATION OF THE DOCUMENT
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`\\TICRS\EXPORT11\IMAGEOUT11\790\857\79085790\xml5\MOC0021.JPG
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`FILE SPECIFICATION OF THE DOCUMENT
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`\\TICRS\EXPORT11\IMAGEOUT11\790\857\79085790\xml5\MOC0022.JPG
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`FILE SPECIFICATION OF THE DOCUMENT
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`\\TICRS\EXPORT11\IMAGEOUT11\790\857\79085790\xml5\MOC0023.JPG
`
`GOODS AND SERVICES SECTION
`
`ALL GOODS AND SERVICES INDICATOR
`
`Protection has been refused for all the goods and services.
`
`INSTRUCTIONS SECTION
`
`FREE TEXT PROCESSING INSTRUCTIONS
`
`U. S. designated on 20100514; Non-final examiner action
`
`MAIL DATE
`
`09/08/2010
`
`

`
`

`
`UNITED STATES PATENT AND TRADEMARK OFFICE (USPTO)
`OFFICE ACTION (OFFICIAL LETTER) ABOUT APPLICANT’S TRADEMARK APPLICATION
`
`79085790
`
`*79085790*
`
`CLICK HERE TO RESPOND TO THIS LETTER:
`http://www.uspto.gov/teas/eTEASpageD.htm
`
`(cid:160)(cid:160)(cid:160) CORRESPONDENT ADDRESS:
`(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)
`
`RU-117556 Moscow
`RUSSIAN FED.
`
`(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)
`(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)
`
`(cid:160) Obschestvo s ogranichennoi
`
`(cid:160) (cid:160)(cid:160)(cid:160) APPLICATION SERIAL NO.(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)
`(cid:160)(cid:160)(cid:160)(cid:160) MARK: CARACTÉRE(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160) (cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)
`(cid:160) (cid:160)
`Alexander P. Dvornikov(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)
`P.O. Box 33(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)
`(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160) APPLICANT:(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)
`otvetstvennos ETC.(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160) (cid:160)(cid:160)(cid:160)(cid:160)(cid:160) CORRESPONDENT’S REFERENCE/DOCKET NO :(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)
`(cid:160)(cid:160)(cid:160)
`N/A(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160) CORRESPONDENT E-MAIL ADDRESS:(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)
`
`STRICT DEADLINE TO RESPOND TO THIS LETTER(cid:160)
`TO AVOID ABANDONMENT OF APPLICANT’S TRADEMARK APPLICATION, THE USPTO MUST RECEIVE APPLICANT’S COMPLETE
`RESPONSE TO THIS LETTER WITHIN 6 MONTHS OF THE ISSUE/MAILING DATE BELOW.
`
`OFFICE ACTION
`
`(cid:160)I
`
`(cid:160)I
`
`SSUE/MAILING DATE:
`
`NTERNATIONAL REGISTRATION NO. 1046943
`
`(cid:160)T
`
`his is a PROVISIONAL FULL REFUSAL of the trademark and/or service mark in the above-referenced U.S. application.(cid:160) See 15 U.S.C.
`§1141h(c).
`
`(cid:160)W
`
`HO IS PERMITTED TO RESPOND TO THIS PROVISIONAL FULL REFUSAL:
`
`(cid:160)A
`
`pplicant may respond directly to this provisional refusal Office action if applicant is not represented by an authorized attorney.(cid:160) See 37 C.F.R.
`(cid:160) See 37 C.F.R. §2.193(e)(2)(i).(cid:160) However, the
`§2.193(e)(2)(ii).(cid:160) Otherwise, applicant’s authorized attorney must respond on applicant’s behalf.
`only attorneys who are authorized to sign responses and practice before the USPTO in trademark matters are as follows:
`
`(1)(cid:160) Attorneys in good standing with a bar of the highest court of any U.S. state, the District of Columbia, Puerto Rico, and other
`federal territories and possessions of the United States; and
`
`(2)(cid:160) Canadian agents/attorneys who represent applicants located in Canada and (a) are registered with the USPTO and in good standing
`as patent agents or (b) have been granted reciprocal recognition by the USPTO.
`
`(cid:160)S
`
`ee 37 C.F.R. §§2.17(e), 2.62(b), 11.1, 11.5(b)(2), 11.14(a), (c); TMEP §§602, 712.03.
`
`(cid:160)F
`
`oreign attorneys, other than authorized Canadian attorneys, are not permitted to represent applicants before the USPTO.(cid:160) See 37 C.F.R.
`§§2.17(e), 11.14(c), (e); TMEP §602.03-.03(b).(cid:160) That is, foreign attorneys may not file written communications, authorize an amendment to an
`application, or submit legal arguments in response to a requirement or refusal, among other things.(cid:160) See 37 C.F.R. §11.5(b)(2); TMEP
`§§602.03(c), 608.01.(cid:160) If applicant is represented by such a foreign attorney, applicant must respond directly to this provisional refusal Office
`action.(cid:160) See 37 C.F.R. §2.193(e)(2)(ii).
`
`(cid:160)T
`
`HE APPLICATION HAS BEEN PROVISIONALLY REFUSED AS FOLLOWS:
`
`(cid:160)T
`
`he referenced application has been reviewed by the assigned trademark examining attorney.(cid:160) Applicant must respond timely and completely to
`the issue(s) below.(cid:160) 15 U.S.C. §1062(b); 37 C.F.R. §§2.62(a), 2.65(a); TMEP §§711, 718.03.
`
`(cid:160)S
`
`ection 2(d) Refusal – Likelihood of Confusion for International Classes 35 and 43
`
`(cid:160)
`(cid:160)
`(cid:160)
`

`
`(cid:160)P
`
`LEASE NOTE: This refusal does NOT apply to the goods properly classified in International Class 30.
`
`(cid:160)R
`
`egistration of the applied-for mark is refused because of a likelihood of confusion with the marks in U.S. Registration Nos. 2809579 and
`3679395 for the services in International Class 35, and because of a likelihood of confusion with the mark in U.S. Registration No. 2885630 for
`the services in International Class 43.(cid:160) Trademark Act Section 2(d), 15 U.S.C. §1052(d); see TMEP §§1207.01 et seq.(cid:160) See the enclosed
`registrations.
`
`(cid:160)T
`
`rademark Act Section 2(d) bars registration of an applied-for mark that so resembles a registered mark that it is likely that a potential consumer
`would be confused or mistaken or deceived as to the source of the goods and/or services of the applicant and registrant.(cid:160) See 15 U.S.C. §1052(d).(cid:160)
`The court in In re E. I. du Pont de Nemours & Co., 476 F.2d 1357, 177 USPQ 563 (C.C.P.A. 1973) listed the principal factors to be considered
`when determining whether there is a likelihood of confusion under Section 2(d).(cid:160) See TMEP §1207.01.(cid:160) However, not all of the factors are
`necessarily relevant or of equal weight, and any one factor may be dominant in a given case, depending upon the evidence of record.(cid:160) In re
`Majestic Distilling Co., 315 F.3d 1311, 1315, 65 USPQ2d 1201, 1204 (Fed. Cir. 2003); see In re E. I. du Pont, 476 F.2d at 1361-62, 177 USPQ at
`567.
`
`(cid:160)T
`
`aking into account the relevant du Pont factors, a likelihood of confusion determination in this case involves a two-part analysis.(cid:160) The marks
`are compared for similarities in their appearance, sound, connotation and commercial impression.(cid:160) TMEP §§1207.01, 1207.01(b).(cid:160) The goods
`and/or services are compared to determine whether they are similar or commercially related or travel in the same trade channels.(cid:160) See Herbko
`Int’l, Inc. v. Kappa Books, Inc. , 308 F.3d 1156, 1164-65, 64 USPQ2d 1375, 1380 (Fed. Cir. 2002); Han Beauty, Inc. v. Alberto-Culver Co., 236
`F.3d 1333, 1336, 57 USPQ2d 1557, 1559 (Fed. Cir. 2001); TMEP §§1207.01, 1207.01(a)(vi).
`
`International Classes 35 and 43
`
`Similarity of the Marks
`
`(cid:160)A
`
`(cid:160) Under the
`pplicant’s mark is CARACTÉRE (translated in English is “character”), while the mark in all three registrations is CHARACTER.
`doctrine of foreign equivalents, a mark in a foreign language and a mark that is its English equivalent may be held to be confusingly similar.(cid:160)
`TMEP §1207.01(b)(vi); see, e.g., In re Thomas, 79 USPQ2d 1021, 1025 (TTAB 2006); In re Hub Distrib., Inc., 218 USPQ 284 (TTAB 1983).(cid:160)
`Therefore, marks comprised of foreign words are translated into English to determine similarity in meaning and connotation with English word
`marks.(cid:160) See Palm Bay Imps., Inc. v. Veuve Clicquot Ponsardin Maison Fondee en 1772, 396 F.3d 1369, 1377, 73 USPQ2d 1689, 1696 (Fed. Cir.
`2005).(cid:160) Equivalence in meaning and connotation can be sufficient to find such marks confusingly similar.(cid:160) See In re Thomas, 79 USPQ2d at
`1025.
`
`(cid:160)T
`
`he doctrine is applicable when it is likely that an ordinary American purchaser would “stop and translate” the foreign term into its English
`equivalent.(cid:160) Palm Bay, 396 F.3d at 1377, 73 USPQ2d at 1696; TMEP §1207.01(b)(vi)(A).(cid:160) The ordinary American purchaser refers to “all
`American purchasers, including those proficient in a non-English language who would ordinarily be expected to translate words into English.” (cid:160)
`In re Spirits Int’l, N.V. , 563 F.3d 1347, 1352, 90 USPQ2d 1489, 1492 (Fed. Cir. 2009); see In re Thomas, 79 USPQ2d at 1024 (citing J. Thomas
`McCarthy, McCarthy on Trademarks and Unfair Competition §23:26 (4th ed. 2006), which states “[t]he test is whether, to those American
`buyers familiar with the foreign language, the word would denote its English equivalent.”).
`
`(cid:160)G
`
`enerally, the doctrine is applied when the English translation is a literal and exact translation of the foreign wording.(cid:160) See In re Thomas, 79
`USPQ2d at 1021 (holding MARCHE NOIR for jewelry likely to be confused with the cited mark BLACK MARKET MINERALS for retail
`jewelry and mineral store services where evidence showed that MARCHE NOIR is the exact French equivalent of the English idiom “Black
`Market,” and the addition of MINERALS did not serve to distinguish the marks); In re Ithaca Indus., Inc., 230 USPQ 702 (TTAB 1986)
`(holding applicant’s mark LUPO for men’s and boys’ underwear likely to be confused with the cited registration for WOLF and design for
`various clothing items, where LUPO is the Italian equivalent of the English word “wolf”); In re Hub Distrib., Inc., 218 USPQ at 284 (holding
`the Spanish wording EL SOL for clothing likely to be confused with its English language equivalent SUN for footwear where it was determined
`that EL SOL was the “direct foreign language equivalent” of the term SUN).
`
`(cid:160) Consumers are
`
`(cid:160)B
`
`ecause registrant’s mark is the literal and exact translation of applicant’s mark, the likelihood of confusion in this case is high.
`likely to be confused as to the source of the services provided under these marks.
`
`International Class 35
`
`Relatedness of the Services
`
`(cid:160)A
`
`pplicant’s services in International Class 35 are “ Advertising; business management; sales promotion (for others); business administration;
`office functions.” (cid:160) The services in U.S. Registration No. 2809579 are “ creating trademarks for others, namely, developing recognizable
`characters to represent brands and products,” and the services in U.S. Registration No. 3679395 are “ business consulting regarding strategy,
`branding and marketing.”
`
`(cid:160)T
`
`he services of the parties need not be identical or directly competitive to find a likelihood of confusion.(cid:160) Instead, they need only be related in
`
`(cid:160)
`(cid:160)
`

`
`some manner, or the conditions surrounding their marketing are such that they would be encountered by the same purchasers under
`circumstances that would give rise to the mistaken belief that the services come from a common source.(cid:160) On-line Careline Inc. v. America
`Online Inc., 229 F.3d 1080, 56 USPQ2d 1471 (Fed. Cir. 2000); In re Martin’s Famous Pastry Shoppe , Inc., 748 F.2d 1565, 223 USPQ 1289
`(Fed. Cir. 1984); In re Melville Corp., 18 USPQ2d 1386, 1388 (TTAB 1991); In re Corning Glass Works, 229 USPQ 65 (TTAB 1985); In re
`Rexel Inc., 223 USPQ 830 (TTAB 1984); Guardian Prods. Co., Inc. v. Scott Paper Co., 200 USPQ 738 (TTAB 1978); In re Int’l Tel. & Tel.
`Corp., 197 USPQ 910 (TTAB 1978); TMEP §1207.01(a)(i).
`
`(cid:160)F
`
`urthermore, likelihood of confusion is determined on the basis of the services as they are identified in the application and registration.(cid:160) Hewlett-
`Packard Co. v. Packard Press Inc., 281 F.3d 1261, 1267-68, 62 USPQ2d 1001, 1004-05 (Fed. Cir. 2002); In re Shell Oil Co., 992 F.2d 1204,
`1207 n.4, 26 USPQ2d 1687, 1690 n.4 (Fed. Cir. 1993); In re Thor Tech, Inc., 90 USPQ2d 1634, 1637-38 (TTAB 2009); TMEP §1207.01(a)(iii).
`
`(cid:160)I
`
`n this case, applicant’s services are identified broadly. (cid:160) Therefore, it is presumed that the application encompasses all services of the type
`described, including those in the registrant’s more specific identification, that they move in all normal channels of trade, and that they are
`available to all potential customers.(cid:160) See TMEP §1207.01(a)(iii); see, e.g., In re Americor Health Servs., 1 USPQ2d 1670, 1670-71 (TTAB 1986);
`In re Equitable Bancorporation, 229 USPQ 709, 710 (TTAB 1986).(cid:160) Specifically, it is presumed that applicant’s advertising and sales promotion
`services encompass registrant’s more specific branding and marketing services.
`
`(cid:160)A
`
`ttached are copies of printouts from the USPTO X-Search database, which show third-party registrations of marks used in connection with the
`same or similar services as those of applicant and registrant in this case.(cid:160) These printouts have probative value to the extent that they serve to
`suggest that the services listed therein, namely advertising and sales promotion as well as branding and marketing services, are of a kind that
`may emanate from a single source.(cid:160) In re Infinity Broad. Corp. of Dallas, 60 USPQ2d 1214, 1217-18 (TTAB 2001); In re Albert Trostel & Sons
`Co., 29 USPQ2d 1783, 1785-86 (TTAB 1993); In re Mucky Duck Mustard Co., 6 USPQ2d 1467, 1470 n.6 (TTAB 1988); TMEP
`§1207.01(d)(iii).
`
`(cid:160)I
`
`nternational Class 43
`
`(cid:160)A
`
`pplicant’s services in International Class 43 include “ Services for providing food and drink,” while the services in U.S. Registration
`No. 2885630 are “ restaurant and bar services.” (cid:160) As noted above, likelihood of confusion is determined on the basis of the services as they are
`identified in the application and registration.(cid:160) Hewlett-Packard Co. v. Packard Press Inc., 281 F.3d 1261, 1267-68, 62 USPQ2d 1001, 1004-05
`(Fed. Cir. 2002); In re Shell Oil Co., 992 F.2d 1204, 1207 n.4, 26 USPQ2d 1687, 1690 n.4 (Fed. Cir. 1993); In re Thor Tech, Inc., 90 USPQ2d
`1634, 1637-38 (TTAB 2009); TMEP §1207.01(a)(iii).
`
`(cid:160)I
`
`n this case, applicant’s services are identified broadly. (cid:160) Therefore, it is presumed that the application encompasses all services of the type
`described, including those in the registrant’s more specific identification, that they move in all normal channels of trade, and that they are
`available to all potential customers.(cid:160) See TMEP §1207.01(a)(iii); see, e.g., In re Americor Health Servs., 1 USPQ2d 1670, 1670-71 (TTAB 1986);
`In re Equitable Bancorporation, 229 USPQ 709, 710 (TTAB 1986).(cid:160) Specifically, it is presumed that applicant’s services for providing food and
`drink could easily be in the form of registrant’s restaurants and bars. (cid:160) These services are likely to be marketed to the same class of consumers
`
`through the same channels of trade.(cid:160)(cid:160)(cid:160)
`
`Conclusion
`
`(cid:160)T
`
`he overriding concern is not only to prevent buyer confusion as to the source of the services, but to protect the registrant from adverse
`commercial impact due to use of a similar mark by a newcomer.(cid:160) See In re Shell Oil Co., 992 F.2d 1204, 1208, 26 USPQ2d 1687, 1690 (Fed.
`Cir. 1993).(cid:160) Therefore, any doubt regarding a likelihood of confusion determination is resolved in favor of the registrant.(cid:160) TMEP §1207.01(d)(i);
`see Hewlett-Packard Co. v. Packard Press, Inc., 281 F.3d 1261, 1265, 62 USPQ2d 1001, 1003 (Fed. Cir. 2002); In re Hyper Shoppes (Ohio),
`Inc., 837 F.2d 463, 464-65, 6 USPQ2d 1025, 1025 (Fed. Cir. 1988).
`
`(cid:160)B
`
`ecause the marks are highly similar and the services are substantially related, registration on the Principal Register is refused under Section 2(d)
`of the Trademark Act for the services in International Classes 35 and 43.
`
`(cid:160)A
`
`lthough applicant’s mark has been refused registration, applicant may respond to the refusal(s) by submitting evidence and arguments in
`support of registration.(cid:160) If applicant chooses to respond to the refusal to register, then applicant must also respond to the following
`requirement(s).
`
`(cid:160)I
`
`dentification of Goods and Services
`
`(cid:160)T
`
`he wording “ preparations made from cereals” and “ confectionery” in the identification of goods is indefinite and must be clarified because it
`is too broad and could include goods in other international classes.(cid:160) See TMEP §§1402.01, 1402.03.(cid:160) Applicant must indicate the particular types
`of preparations and confectionery.
`
`(cid:160)F
`
`urthermore, the identification of goods and services contains parentheses.(cid:160) Generally, parentheses and brackets should not be used in
`
`

`
`identifications.(cid:160) Parenthetical information is permitted in identifications only if it serves to explain or translate the matter immediately preceding
`the parenthetical phrase in such a way that it does not affect the clarity of the identification, e.g., “obi (Japanese sash).” (cid:160) TMEP §1402.12.(cid:160)
`Therefore, applicant must remove the parentheses from the identification of goods and services and incorporate the parenthetical information
`
`into the description.(cid:160)(cid:160)
`
`The international classification of goods and services in applications filed under Trademark Act Section 66(a) cannot be changed from the
`classification the International Bureau assigned to the goods and/or services in the corresponding international registration.(cid:160) 37 C.F.R. §2.85(d);
`TMEP §§1401.03(d), 1904.02(b).
`
`(cid:160)T
`
`herefore, any modification to this wording must identify goods and services in International Classes 30, 35 and 43, respectively, the
`classification specified in the application for these goods and services.
`
`(cid:160)T
`
`he following substitute wording is suggested, if appropriate:(cid:160)(cid:160)
`“Coffee, tea, cocoa, sugar, rice, tapioca, sago, artificial coffee; flour and preparations made from cereals, namely, {indicate particular
`preparations in International Class 30, e.g. cereal based snack foods}, bread, pastry and confectionery, namely, {indicate particular
`types of confectionery in International Class 30, e.g. confectionery chips for baking}; (cid:160) ices; honey, treacle; yeast, baking-powder; salt,
`mustard; vinegar, sauces (condiments); spices; ice” in International Class 30; and/or
`
`(cid:160)“
`
`Advertising; business management; sales promotion (for others); business administration; office functions” in International Class 35;
`and/or
`
`(cid:160)“
`
`Services for providing food and drink; temporary accommodation” in International Class 43.
`
`(cid:160)F
`
`or assistance with identifying and classifying goods and/or services in trademark applications, please see the online searchable Manual of
`Acceptable Identifications of Goods and Services at http://tess2.uspto.gov/netahtml/tidm.html.(cid:160) See TMEP §1402.04.
`
`(cid:160)I
`
`dentifications can be amended only to clarify or limit the goods and services; adding to or broadening the scope of the goods and services is not
`permitted.(cid:160) 37 C.F.R. §2.71(a); see TMEP §§1402.06 et seq., 1402.07(a), 1904.02(b).(cid:160)(cid:160)In addition, for applications filed under Trademark Act
`Section 66(a), amendments to the identification are limited to goods and services in the international class(es) designated in the application as
`
`filed.(cid:160) 37 C.F.R. §2.85(d); see TMEP §§1402.03(d), 1402.07(a).(cid:160)(cid:160)
`
`Thus, applicant can only amend the identification to include goods and services that are (1) within the scope of the identification in the
`application as filed, and (2) classified in an international class designated in the application as filed.
`
`(cid:160)E
`
`ntity (Legal Nature) and Country of Organization Omitted
`
`(cid:160)T
`
`(cid:160) Place Incorporated.” (cid:160) Applicant must specify its entity type
`he application does not include applicant’s “Legal Nature” and “Legal Nature:
`(“Legal Nature”) and citizenship (“Place Incorporated”).
`(cid:160) 37 C.F.R. §2.32(a)(3); TMEP §§803.03, 803.04.
`
`(cid:160)A
`
`cceptable entity types include an individual, a partnership, a corporation, or a joint venture.(cid:160) See 37 C.F.R. §2.32(a)(3); TMEP §§803.03 et seq.
`
`(cid:160)I
`
`f applicant’s entity type is an individual, applicant must indicate his or her national citizenship for the record. (cid:160) 37 C.F.R. §2.32(a)(3)(i); TMEP
`§803.04.(cid:160) If applicant’s entity type is a corporation or association, applicant must set forth the country under whose laws applicant is organized
`or incorporated.(cid:160) 37 C.F.R. §2.32(a)(3)(ii); TMEP §§803.03(c), 803.04.(cid:160) If applicant’s entity type is a partnership or joint venture, applicant
`must specify the country under whose laws the partnership or joint venture is organized.(cid:160) 37 C.F.R. §2.32(a)(3)(ii); TMEP §§803.03(b), 803.04.
`
`A prompt response to this Office Action will expedite prosecution.
`
`/Aisha Y. Salem/
`Aisha Y. Salem
`Trademark Examining Attorney
`Law Office 113
`Phone: (571) 272-8242
`Fax: (571) 273-9113
`
`(cid:160)(cid:160)(cid:160)
`
`TO RESPOND TO THIS LETTER: (cid:160) Use the Trademark Electronic Application System (TEAS) response form at
`http://teasroa.uspto.gov/roa/.(cid:160) Please wait 48-72 hours from the issue/mailing date before using TEAS, to allow for necessary system updates of
`
`(cid:160)(cid:160)
`(cid:160)
`

`
`the application.(cid:160) For technical assistance with online forms, e-mail TEAS@uspto.gov.
`
`(cid:160)W
`
`HO MUST SIGN THE RESPONSE:(cid:160) It must be personally signed by(cid:160)an individual applicant or(cid:160)someone with legal authority to bind an
`applicant (i.e., a corporate officer, a general partner, all joint applicants).(cid:160)(cid:160)If an applicant is represented by an attorney, the attorney must sign the
`
`response.(cid:160)(cid:160)
`PERIODICALLY CHECK THE STATUS OF THE APPLICATION: (cid:160) To ensure that applicant does not miss crucial deadlines or official
`notices, check the status of the application every three to four months using Trademark Applications and Registrations Retrieval (TARR) at
`http://tarr.uspto.gov/. (cid:160) Please keep a copy of the complete TARR screen. (cid:160) If TARR shows no change for more than six months, call
`1-800-786-9199. (cid:160) For more information on checking status, see http://www.uspto.gov/trademarks/process/status/.
`
`(cid:160)T
`
`O UPDATE CORRESPONDENCE/E-MAIL ADDRESS:(cid:160) Use the TEAS form at http://www.uspto.gov/teas/eTEASpageE.htm.
`
`(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)
`

`
`Print: Sep 7', 2010
`
`761-01704-
`
`DESIGN MARK
`
`Serial Number
`16401704
`
`Status
`REGISTERED
`
`Word Marl:
`CHARACTERS
`
`Standard Character Mark
`No
`
`Registration NI.II"I'IhBf
`2885630
`
`Date Registered
`2004fO9f2l
`
`Type of Mark
`sERvIc::E MRR1-:
`
`Register
`PRINCIPAL
`
`Mark Drawing Code
`[I] TYPED DRAWING
`
`CORPORATION OHIO 6007 Erookpark Road Parma OHIO 44129
`
`?H.
`—— ACT
`First Use:
`
`US
`C 043.
`IBBBHOOIOO.
`
`G & 5: restaurant and
`100 101.
`First Use In Commerce:
`
`CMNHBT
`Carmita, Inc.
`
`Gnndsfservices
`Class Status
`bar services.
`IQQQHOQHOO.
`
`Filing Date
`ZOOZHO4/30
`
`Examlnlng Attomay
`FRENCH, CURTIS
`
`Attorney of Record
`Gordon D. Kinder
`
`

`
`

`
`Print: Sep 7, 2010
`
`?fiIl-62864
`
`DESIGN MARK
`
`Serial Number
`16462864
`
`Status
`SECTION 8-ACCEPTED
`
`Word Marl:
`CHARACTER
`
`Standard Character Mark
`No
`
`Registration NI.II"I'IhBf
`2809579
`
`Date Registered
`2004fOlf2?
`
`Type of Mark
`SERVICE MARI-C
`
`Register
`SUPPLEMENTHL
`
`Mark Drawing Code
`[I] TYPED DRAWING
`
`D"NI‘IBf
`Character LLC LIMITED LIABILITY COMPANY OREGON 1400 NW 22nd Ave.
`Portland OREGON 9T2lU
`
`Goodslservices
`G & S: CREATING
`100 101 102.
`US
`IC 035.
`Class Status —— ACTIVE.
`TRADEMHRKS FOR OTHERS, NAMELY, DEVELOPING RECOGNIZABLE CHHRHCTERS TO
`REPRESENT BRHNDS END PRODUCTS. First USE: 2UU2fU9fU3. First USE In
`Commerce: 2002/O9/O3.
`
`Filing Date
`20o2x1ox25
`
`Amended Register Date
`ZOOBHIIHOE
`
`Examining Attorney
`CLARK, GLENN
`
`Attorney of Record
`Stephen F. Cook
`
`

`
`

`
`Print: Sep 7, 2010
`
`?7G?6223
`
`DESIGN MARK
`
`Serial Number
`11676223
`
`Status
`REGISTERED
`
`Word Marl:
`CHARACTER
`
`Standard Character Mark
`Yes
`
`Registration NI.II"I'IhBf
`3679395
`
`Date Registered
`2009fO9fO8
`
`Type of Mark
`sERvIc::E MARI-C
`
`Register
`PRINCIPAL
`
`Mark Drawing Code
`[4]
`STANDARD CHARACTER MARK
`
`D"NI1Bf
`Character LLC LIMITED LIABILITY COMPANY OREGON 1925 NW Ovsrtcm
`Portland OREGON BTZUB
`
`Goodslse-wines
`Class Status —— ACTIVE.
`
`IC 035.
`
`US
`
`100 101 102.
`
`G & 3: business
`
`consulting regarding strategy, branding and marketing. First Use:
`ZOOZHOBFOS. First Use In Commerce: ZOOZKOBKUS.
`
`Prior Registratioms]
`28095?9
`
`Section 2f Statement
`2 [F] ENTIRE MARK
`
`Flllng Date
`2009fO2f23
`
`Examining Aitnmey
`PARK,
`JENNY
`
`Attorney of Record
`
`

`
`Print: Sep 7, 2010
`
`?7G?6223
`
`Stephen F. Cook
`
`

`
`CHARACTER
`
`

`
`Print: Sep 7, 2010
`
`?B3fl?75fi
`
`DESIGN MARK
`
`Serial Number
`18381756
`
`Status
`REGISTERED
`
`Word Marl:
`BLUE CURRENT
`
`Standard Character Mark
`No
`
`Registration NI.II"I'IhBf
`3220513
`
`Date Registered
`200?fO3f2O
`
`Type of Mark
`sERvIcE MP.RI-C
`
`Register
`PRINCIPAL
`
`Mark Drawing Code
`[3] DESIGN PLUS WORDS, LETTERS ANDJOR NUMBERS
`
`CMNHBT
`Blue Current PR, LLC LIMITED LIABILITY COMPANY DELAWERE 200 North
`Broadway St. Louis MISSOURI 63102
`
`Goodslservices
`Class Status —— ACTIVE.
`
`IC 035.
`
`US
`
`100 lOl
`
`lO2.
`
`G & S: Business
`
`marketing consulting services, namely, public relations counsel and
`implementation, strategic product marketing, branding, advertising,
`direct marketing, sales promotion,
`internet marketing and technology
`enabled sales and marketing services, public relations services in the
`fields of media relations, event marketing and sports marketing.
`First Use: ZOO4fO8!l6. First Use In Commerce: 2004fO8flfi.
`
`Colors Claimed
`The colors blue, black, and white are claimed as a feature of the
`mark.
`
`Part of Mark in Color
`The color black appears in the rectangular strip along the top portion
`of the mark,
`the color blue appears in the rectangular strip along the
`bottom portion of the mark.
`The color white appears in the words
`"CURRENT" and "BLUE".
`
`-1-
`
`

`
`Print: Sep 7', 2010
`
`7B38?75fi
`
`Fflhu;Ekfle
`2004fO3f19
`
`Examining Attnmey
`BRADLEY , EVELYN
`
`Attorney of Record
`Charles H. Young
`
`

`
`

`
`Print: Sep 7, 2010
`
`T81-62605
`
`DESIGN MARK
`
`Serial Number
`18462605
`
`Status
`REGISTERED
`
`Word Marl:
`WHERE IDEAS FLOW
`
`Standard Character Mark
`Yes
`
`Registration NI.II"I'IhBf
`3056562
`
`Date Registered
`2006fOlf3l
`
`Type of Mark
`sERvIcE MARI-C
`
`Register
`PRINCIPAL
`
`Mark Drawing Code
`[4]
`STANDARD CHARACTER MARK
`
`U'WI1Bf
`Fleishman—Hillard Inc. CORPORATION DELAWARE 200 North Broadway St.
`Louis MISSOURI 63102
`
`Goodsiservices
`Class Status —— ACTIVE.
`
`IC 035.
`
`US
`
`100 101 102.
`
`G & S: Business
`
`marketing consulting services, namely public relations counsel and
`implementation, strategic product marketing, branding, advertising,
`direct marketing, sales promotion, Internet marketing, and
`technology—enabled sales and marketing services; Public relations
`services in the field of media relations, event marketing, sports
`markezing, crisis communications counsel, financial communications,
`investor relations, public affairs,
`technology marketing, employee
`communications, market research, competitive intelligence, writing
`services, collateral design and production, and audio—video
`production. First Use: 2004HO8Hlfi. First Use In Commerce:
`2004fO8fl6.
`
`Filing Date
`2004fO8f05
`
`Examining Attnmey
`
`

`
`Print: Sep 7, 2010
`
`T81-62605
`
`WATSON,
`
`JULIE
`
`Attorney of Record
`Charles H. Young
`
`

`
`VVHERE IDEAS FLOW
`
`

`
`Print: Sep 7, 2010
`
`78882841
`
`DESIGN MARK
`
`Serial Number
`18802841
`
`Status
`REGISTERED
`
`Word Marl:
`RAYHAWK
`
`Standard Character Mark
`Yes
`
`Registration NI.II"I'IhBf
`3253224
`
`Date Registered
`200?fO6fl9
`
`Type of Mark
`sERvIcE MARI-C
`
`Register
`PRINCIPAL
`
`Mark Drawing Code
`[4]
`STANDARD CHARACTER MARK
`
`U'WI1Bf
`Rayhawk Corporation CORPORATION CALIFORNIA 66 Rosenblum Irvine
`CALIFORNIA 92602
`
`Goodslservices
`G & 8: Advertising
`100 I01 102.
`US
`IC 035.
`Class Status —— ACTIVE.
`agency services, namely, promoting the goods, services, and brand
`equity of others through the conception, creation, and deployment of
`marketing content and promotional materials; advertising and
`advertisement services; advertising services, namely, creating and
`developing corporate logos,
`identities and branding for others;
`development and management of cooperative advertising networks;
`development and production of commercials that promote goods,
`services, and brand equity via all forms, media, mediums, networks,
`and systems; arranging and conducting marketing promotional events for
`others, namely, exhibits, exhibitions, presentations, and trade fairs;
`reproduction and distribution of direct marketing campaigns;
`developing internet based promotional campaigns for business;
`licensing of advertising materials, print content, brands, campaigns,
`commercials and images; marketing consulting: marketing research;
`media planning and media buying services, namely, planning and
`purchasing "airtime" on all forms, media, mediums, networks, and
`
`-1-
`
`

`
`Pnnt:Sep?,2fl1fl
`
`78882841
`
`systems for the purpose of distributing and disseminating
`advertisements which promote the good, services, and brand equity of
`clients engaged in various endeavors; online search engine placement
`and strategic positioning of advertising and promotional material;
`online web oontent advertising; printing and disseminating marketing
`content: public relations services; publishing promotional literature:
`renting advertising space and promotional material; sales promotion
`consulting. First Use:
`l999fO3fl5. First Use In Commerce:
`ZOOOHOOHOO.
`
`Filing Date
`2006!Ol!3O
`
`Examining Attnmey
`WELLS, CHRIS
`
`

`
`RAYHAWK
`
`

`
`Print: Sep 7, 2010
`
`?8839IlII‘J-l-
`
`DESIGN MARK
`
`Serial Number
`18839004
`
`Status
`REGISTERED
`
`Word Marl:
`VYWAY
`
`Standard Character Mark
`Yes
`
`Registration NI.II"I'IhBf
`3260469
`
`Dakafleghhyed
`200?f0?fl0
`
`Type of Mark
`TRADEMARPC;
`
`sERvIcE MARK
`
`Register
`PRINCIPAL
`
`Mark Drawing Code
`[4]
`STANDARD CHARACTER MARK
`
`U'WI1Bf
`Reach Marketing Communications, Inc. DEA_Vyway Market & Brand Strategy
`CORPORATION MINNESOTA 625 Wesley Commons Drive #40 Golden Valley
`MINNESOTA 55427
`
`Goodafservices
`G & S: educational
`IOT.
`100 lOl
`US
`IC 041.
`Class Status —— ACTIVE.
`services, namely, conducting classes, seminars, conferences, and
`workshops in the fields of business planning and strategy, branding
`and brand strategy, marketing and marketing communications,
`including
`distribution of course materials in connection therewith; speech
`writing for others. First