PTO Form 1957 (Rev 9/2005)
`
`OMB No. 0651-0050 (Exp. 04/30/2011)
`
`Response to Office Action
`
`The table below presents the data as entered.
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`Input Field
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`Entered
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`SERIAL NUMBER
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`78629048
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`LAW OFFICE
`ASSIGNED
`
`LAW OFFICE 113
`
`MARK SECTION (no change)
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`ARGUMENT(S)
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`Arguments have been attached in PDF format because there are references in color that cannot be
`replicated in this section of the Response form.
`
`EVIDENCE SECTION
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`(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)EVIDENCE FILE NAME(S)
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`evi_64247209173-134841803_._KARMA_Response_and_Exhibits_A-
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`(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)ORIGINAL PDF FILE
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`evi_64247209173-134841803_._KARMA_Exhibits_D-G__2_.pdf
`
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`DESCRIPTION OF
`EVIDENCE FILE
`
`SIGNATURE SECTION
`
`Response and Exhibits A through G
`
`RESPONSE SIGNATURE
`
`/daniellemattessich/
`
`SIGNATORY'S NAME
`
`Danielle I. Mattessich
`
`SIGNATORY'S POSITION
`
`Attorney for Applicant, Minnesota Bar Member
`
`DATE SIGNED
`
`AUTHORIZED
`SIGNATORY
`
`06/08/2009
`
`YES
`
`FILING INFORMATION SECTION
`
`SUBMIT DATE
`
`Mon Jun 08 13:53:04 EDT 2009
`
`TEAS STAMP
`
`USPTO/ROA-64.247.209.173-
`20090608135304037102-7862
`9048-430adf432b1c54d53da6
`f4e25edb66cbfb9-N/A-N/A-2
`
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`(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)
`(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)
`(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)
`(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)
`(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)
`(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)
`(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)
`(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)
`(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)
`(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)
`(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)
`(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)
`(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)
`

`
`0090608134841803823
`
`PTO Form 1957 (Rev 9/2005)
`
`OMB No. 0651-0050 (Exp. 04/30/2011)
`
`Response to Office Action
`To the Commissioner for Trademarks:
`
`Application serial no. 78629048 has been amended as follows:
`
`ARGUMENT(S)
`In response to the substantive refusal(s), please note the following:
`
`Arguments have been attached in PDF format because there are references in color that cannot be
`replicated in this section of the Response form.
`
`EVIDENCE
`Evidence in the nature of Response and Exhibits A through G has been attached.
`Original PDF file:
`evi_64247209173-134841803_._KARMA_Response_and_Exhibits_A-C__3_.pdf
`Converted PDF file(s) (47 pages)
`Evidence-1
`Evidence-2
`Evidence-3
`Evidence-4
`Evidence-5
`Evidence-6
`Evidence-7
`Evidence-8
`Evidence-9
`Evidence-10
`Evidence-11
`Evidence-12
`Evidence-13
`Evidence-14
`Evidence-15
`Evidence-16
`Evidence-17
`Evidence-18
`Evidence-19
`Evidence-20
`Evidence-21
`Evidence-22
`Evidence-23
`
`

`
`Evidence-24
`Evidence-25
`Evidence-26
`Evidence-27
`Evidence-28
`Evidence-29
`Evidence-30
`Evidence-31
`Evidence-32
`Evidence-33
`Evidence-34
`Evidence-35
`Evidence-36
`Evidence-37
`Evidence-38
`Evidence-39
`Evidence-40
`Evidence-41
`Evidence-42
`Evidence-43
`Evidence-44
`Evidence-45
`Evidence-46
`Evidence-47
`Original PDF file:
`evi_64247209173-134841803_._KARMA_Exhibits_D-G__2_.pdf
`Converted PDF file(s) (40 pages)
`Evidence-1
`Evidence-2
`Evidence-3
`Evidence-4
`Evidence-5
`Evidence-6
`Evidence-7
`Evidence-8
`Evidence-9
`Evidence-10
`Evidence-11
`Evidence-12
`Evidence-13
`Evidence-14
`Evidence-15
`Evidence-16
`Evidence-17
`Evidence-18
`Evidence-19
`Evidence-20
`
`

`
`Evidence-21
`Evidence-22
`Evidence-23
`Evidence-24
`Evidence-25
`Evidence-26
`Evidence-27
`Evidence-28
`Evidence-29
`Evidence-30
`Evidence-31
`Evidence-32
`Evidence-33
`Evidence-34
`Evidence-35
`Evidence-36
`Evidence-37
`Evidence-38
`Evidence-39
`Evidence-40
`
`SIGNATURE(S)
`Response Signature
`Signature: /daniellemattessich/(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)Date: 06/08/2009
`Signatory's Name: Danielle I. Mattessich
`Signatory's Position: Attorney for Applicant, Minnesota Bar Member
`
`The signatory has confirmed that he/she is an attorney who is a member in good standing of the bar of the
`highest court of a U.S. state, which includes the District of Columbia, Puerto Rico, and other federal
`territories and possessions; and he/she is currently the applicant's attorney or an associate thereof; and to
`the best of his/her knowledge, if prior to his/her appointment another U.S. attorney or a Canadian
`attorney/agent not currently associated with his/her company/firm previously represented the applicant in
`this matter: (1) the applicant has filed or is concurrently filing a signed revocation of or substitute power
`of attorney with the USPTO; (2) the USPTO has granted the request of the prior representative to
`withdraw; (3) the applicant has filed a power of attorney appointing him/her in this matter; or (4) the
`applicant's appointed U.S. attorney or Canadian attorney/agent has filed a power of attorney appointing
`him/her as an associate attorney in this matter.
`
`Serial Number: 78629048
`Internet Transmission Date: Mon Jun 08 13:53:04 EDT 2009
`TEAS Stamp: USPTO/ROA-64.247.209.173-200906081353040
`37102-78629048-430adf432b1c54d53da6f4e25
`edb66cbfb9-N/A-N/A-20090608134841803823
`
`(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)
`

`
`The Trademark Office issued an Office Action on December 8, 2009 noting that
`
`prior cited applications, Serial Nos. 76197195 UCARMA MEMPHIS — ABANDONED
`
`on Dec. 7, 2007) and 78518925 (DEEP KARMA — ABANDONED on Jan. 24, 2006),
`
`abandoned. Additionally, the Trademark Office noted that the other prior cited
`
`applications, Serial Nos. 76628885 (KARMA GUARD) and 78518918 (PURE KARMA)
`
`matured into registrations. As a result, the Trademark Office issued a refusal of
`
`registration of the applied-for mark KARMA based on a likelihood of confusion with the
`
`marks KARMA GUARD (U.S. Reg. No. 3058553) and PURE KARMA (U.S. Reg. No.
`
`3462251) on December 8, 2009.
`
`APPLICANTS KARMA MARK IS NOT LIKELY TO CAUSE CONFUSION
`WITH THE CITED KARMA GUARD AND PURE KARMA REFERENCES.
`
`Applicant has filed a trademark application for the mark KARMA in connection
`
`with “perfumes, bath preparations, namely, bath salts, bubble bath, bath foams, bath oils,
`
`shower and bath gel, body scrubs and washes; non—medicated toilet preparations, namely,
`
`talcum powder, soaps; cosmetic preparations, namely, skin creams and moisturizers;
`
`shampoos,” in international class 3 based on its use of the mark in commerce since May
`
`31, 1996. On December 8, 2008, the Trademark Office refused registration of the
`
`applied—for mark based on a likelihood of confusion with the registered marks KARMA
`
`GUARD (U.S. Reg. No. 3058553 for novelty body and/or facial sprays; cosmetics; skin
`
`care preparations, namely, hand creams, skin lotions, skin moisturizers, body soaps, face
`
`soaps, facial scrubs, and suntan lotions; personal deodorants; aromatherapy preparations,
`
`namely, fragrance aromatherapy oils, creams and lotions; massage oils; shower and bath
`
`preparations, namely, bubble baths, bath oils, bath gels, and foot scrubs; essential oils for
`
`

`
`personal use; shampoo; hair conditioner; hair mousse; and styling gel, owned by Andy
`
`Goldmark) and PURE KARMA (U.S. Reg. No. 3462251 for sun tarming preparations for
`
`use in indoor tanning facilities; sun tanning preparations for use in indoor tanning
`
`facilities, owned by California Tan, Inc.).
`
`Applicant respectfully ‘disagrees with the finding that its KARMA mark so
`
`resembles the marks KARMA GUARD and PURE KARMA as to be likely to cause
`
`confusion, mistake or to deceive. Applicant bases this argument upon, among other
`
`factors, the dissimilar nature of the marks in overall appearance, sound and meaning, the
`
`different overall commercial impressions that the marks convey, and the different
`
`channels of trade in which the respective goods are placed and sold.
`
`The likelihood of confusion detennination must be made in light of the total eflect
`
`of the product and package in the eye and mind of the ordinary purchaser. Vision Sports,
`
`Inc. v. Melville Corp., 888 F.2d 609, 616 (9th Cir. 1989). “A variety of factors may be
`
`material in assessing thelikelihood of confusion and no one of these factors by itself is
`
`dispositive of the likelihood of confusion question.” McGmw—Eclison Co. v. Walt Disney
`
`Productions, 787 F.2d 1163, 1167 (7th Cir. 1986). The analysis of the likelihood of
`
`confusion involves consideration of several factors, such as:
`
`1.
`
`2.
`
`The similarity or dissimilarity of the marks in their entireties as to
`appearance, sound, connotation and commercial impression.
`The similarity or dissimilarity, and nature, of the goods or services as
`described in an application or registration or in connection with which a
`prior mark is in use.
`The similarity or dissimilarity of established, likely to continue trade
`channels.
`The conditions under which, and buyers to whom, sales are made, i.e.,
`“impulse” vs. careful, sophisticated purchasing.
`The fame of the prior mark (sales, advertising, length of use).
`The number and nature of similar marks in use on similar goods.
`The nature and extent of any actual confusion.
`
`

`
`8.
`
`9.
`
`10.
`11.
`
`12.
`13.
`
`The length of time during and conditions under which there has been
`concurrent use without evidence of actual confusion.
`The variety of goods on which the mark is or is not used (house mark,
`“family” mark, product mark).
`The market interface between applicant and the owner of a prior mark.
`The extent to which applicant has a right to exclude others from use of its
`mark on its goods.
`'
`The extent of potential confusion.
`Any other established fact probative of the effect of use.
`
`In re E.I. DuPont de Nemours & C0,, 476 F.2d 1357, 177 USPQ 563 (CCPA 1973).
`
`Application of the above factors to the instant case shows that Applicants mark is not
`
`likely to cause confusion with the cited references.
`
`1.
`
`The Respective Marks Are Dissimilar in Overall Appearance, Sound,
`Meaning and Commercial Impression
`
`The Trademark Oflice concludes that the marks KARMA, KARMA GUARD and
`
`PURE KARMA are similar in overall appearance, sound, connotation and commercial
`
`impression because Applicant has merely deleted a term from the registered marks.
`
`However, marks must be considered in their entireties when determining whether there is a
`
`likelihood of confusion. In re E. I. du Pont de Nemours & C0,, 476 F.2d 1357, 1361, 177
`
`USPQ 563, 567 (C.C.P.A. 1973). Contrary to the Trademark Office’s conclusion, the
`
`marks KARMA, KARMA GUARD, and PURE KARMA are dissimilar in overall
`
`appearance, sound, meaning and overall commercial impression.
`
`Applicant’s mark is comprised of one word —- the term KARMA. The term
`
`“KARMA” is defined as “destiny or fate,” “the atmosphere radiated by a place, situation,
`
`person, or object,” or “in Hindu and Buddhist philosophy, the quality of somebody's
`
`current and future lives as determined by that person's behavior in this and in previous
`
`lives.” See the attached dictionary definition in Ex. A. The mark creates the commercial
`
`impression of luck that is associated with and/or balanced with virtue (e.g., if one does
`
`

`
`good or spiritually valuable acts, one deserves and can expect good luck). In other
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`words, Applicant intends to imply that use of its KARMA products, which will result in a
`
`calm and balanced well being, will also result in an overall calm and balanced destiny.
`
`See Ex. E containing information on the modern definition and meaning of “karma.” See
`
`also Ex. D for information regarding Applicant’s products and marketing materials that
`
`state “KARMA makes you sway with sensuality, but in a calm and balanced way.
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`Peace.”
`
`Registrant Andy Goldmark’s trademark, KARMA GUARD, is comprised of two
`
`terms that together create the impression of “the ultimate protection one can spray on
`
`himself/herself or all around to keep bad karma away” when used in connection with
`
`novelty body sprays. See Ex. A for dictionary definitions and see also Ex. B for
`
`information on KARMA GUARD and how the mark is used and interpreted in the
`
`marketplace. Applicant notes that this product was marketed by Registrant “as a joke” to
`
`insulate one from the bad vibes or hateful talk one can attract by his or her own actions.
`
`See information in Ex. B, Ex. D and Ex. E, particularly the news article regarding the
`
`nature of the GOOD KARMA product.
`
`Registrant California Tan, Inc.’s trademark, PURE KARMA, is also comprised of
`
`two terms that together create the impression of the Buddhist philosophy regarding the
`
`three acts of merit: (1) morality or everyday conduct is a basis of social role (e.g., caring
`
`for one’s parents, doing goods deeds); (2) following the Buddhist rules (e. g., keep refuge
`
`the Buddha [the awakened one], Dharma [the teaching of Buddha], and Sangha [the
`
`peaceful community who follows the Buddha—Dharma])” See the attached dictionary
`
`

`
`definitions in Ex. A and the information in Ex. E detailing the true meaning of “pure
`
`karma.”
`
`Therefore, the respective marks in this case, when compared in their entireties,
`
`convey the following commercial impressions:
`
`KARMA (luck that is associated with and/or balanced with virtue)
`
`— versus -
`
`KARMA GUARD (the ultimate protection to keep bad karma away) — and -
`
`PURE KARMA (relating to the Buddhist philosophy regarding the three acts of merit)
`
`Applicant notes that the evidence made of record clearly demonstrates that the
`
`respective marks do not convey the same idea, do not stimulate the same mental reaction,
`
`and do not have the same meanings. See the information in Ex. E which contains excerpts
`
`regarding the different meanings of KARMA, KARMA GUARD, and PURE KARMA.
`
`Furthermore, a side—by-side comparison of the conflicting marks is improper if that
`
`is not the way buyers see the products in the market. G. D. Searle & Co. v. Chas. Pfizer
`
`& Co., 265 F.2d 385, 121 U.S.P.Q. 74 (7th Cir. 1959), cert. denied, 361 U.S. 819,4 L.
`
`Ed. 2d 65, 80 S. Ct. 64, 123 U.S.P.Q. 590 (1959); Plough, Inc. v. Kreis Laboratories, 314
`
`F.2d 635, 136 U.S.P.Q. 560 (9th Cir. 1963); Geigy Chemical Corp. v. Atlas Chemical
`
`Industries, Inc, 438 F.2d 1005, 169 U.S.P.Q. 39 (C.C.P.A. 1971); King Research, Inc. v.
`
`Shulton, Inc, 324 F. Supp. 631, 169 U.S.P.Q. 396 (S.D.N.Y. 1971), affd, 454 F.2d 66,
`
`172 U.S.P.Q. 321 (2d Cir. 1972); Johann Maria Farina Gegenuber Dem Julichs-Platz v.
`
`Che.s'ebraugh~Pond, Inc, 470 F.2d 1385, 176 U.S.P.Q. 199 (C.C.P.A. 1972) (court must
`
`focus on the “general recollection” produced by the marks, not a side-by-side
`
`comparison).
`
`

`
`The way that a challenged mark is used in advertising is highly probative of
`
`whether it is likely to cause confusion. “Courts consider marks in the context that a
`
`customer perceives them in the marketplace, which includes their presentation in
`
`advertisements.” Thus, it is error for a court to fail to consider the impact on consumers
`
`that a mark makes in advertising. Elvis Presley Enterprises Inc. v. Capece, 141 F.3d 188,
`
`46 U.S.P.Q.2d 1737 (5th Cir. 1998). The same is true at the Trademark Office -- the
`
`marks at issue can be compared or actually used when specimens are present. Phillips
`
`Petroleum Co. v. C.J. Webb, Inc., 442 F.2d 1376, 170 U.S.P.Q. 35 (CCPA 1971)
`
`(comparing use of mark by Applicant in its specimen with that of Registrant to determine
`
`commercial impression for confusion analysis.)
`
`The trademarks used by Applicant and Registrants are quite distinctive when
`
`viewed by the general appearance of the marks and in the context of how consumers will
`
`see them in the marketplace. Applicant's KARMA mark is displayed as it is seen in the
`
`specimens of use and in the informational materials in Ex. D, with the words KARMA
`
`KREAM in a unique font, and also in a manner similar to the way Applicant uses its
`
`LUSH logo — wherein the words are placed in a colorful oval design and the letters of the
`
`words get larger from lei’: to right. Registrant Andy Goldmark, on the other hand, uses
`
`his KARMA GUARD mark on a blue background with relatively plain lettering and the
`
`wording “what comes around goes around.” Registrant California Tan uses its PURE
`
`KARMA mark in a highly stylized way. See Exhibits B, C and D that contain pictures of
`
`the parties’ products as they are packaged and sold in the marketplace. Thus, consumers
`
`who encounter the respective products in the marketplace will see them branded as
`
`follows:
`
`

`
`- VEFSUS -
`
`Although the marks in the instant case share one similar element (the term
`
`KARMA). the marks are highly dissimilar in overall appearance, sound, meaning and
`
`commercial impression in the marketplace where consumers will encounter them. Thus,
`
`the parties‘ marks in this case, as they will be presented to and perceived by consumers in
`
`true market conditions, do not give rise to a likelihood of confusion because they are
`
`distinctly different.
`
`2.
`
`The U.S. Trademark Office Has Permitted Other Marks Referencing
`a Common, Arbitrary Element To Coexist Peacefully On The Federal
`Register Of Trademarks For Cosmetic Products Owned By Different
`Entities
`
`The U.S. Trademark Office has consistently permitted trademarks for cosmetics
`
`sharing a common, arbitrary element owned by different entities to coexist on the Federal
`
`Trademark Register. For example, the following marks made up of the term KARMA
`
`are already registered on the Federal Trademark Register by different third parties:
`
`MARKS
`PURE KARMA
`
`GOODS
`
`Sun Tanning Preparations for use in
`indoor tanning facilities; Sun Tanning
`Preparations for Use in Indoor Tanning
`Facilities.
`KARMA BE GONE Novelty fragrance spray for personal
`use
`
`REG. NO.
`3462251
`
`OWNER
`California
`Tan. lnc.
`
`3l48727
`
`Karma Be
`Gone
`
`

`
`KARMA GUARD
`
`3058553
`
`Novelty body and/or facial sprays;
`cosmetics; skin care preparations,
`namely, hand creams, skin lotions, skin
`moisturizers, body soaps, face soaps,
`facial scrubs, and suntan lotions;
`personal deodorants; aromatherapy
`preparations, namely, fragrance
`aromatherapy oils, creams and lotions;
`massage oils; shower and bath
`preparations, namely, bubble baths,
`bath oils, bath gels, and foot scrubs;
`essential oils for personal use;
`shampoo; hair conditioner; hair
`mousse; and styling gel.
`
`KARMA IN A CAN Novelty item, namely, aluminum
`aerosol dispensers containing water for
`ersonal mistin
`Natural and artificial perfumes and
`Colognes; Cosmetics, namely makeup
`foundations, powders, eyeliners, eye
`shadows, blush, lip liners, lipsticks, and
`deodorants for personal use; fragrance
`preparations for the skin and body,
`namely face and body creams, lotions,
`shower and bath milks, gels, salts and
`lotions; hair care preparations, namely
`shampoos, conditioners, hair sprays
`and lotions; face soaps, body soaps, all-
`purpose cleaning preparations for
`household or industrial use, and fabric
`softeners; and essential oils, all being
`raw materials or intermediates intended
`
`for incorporation into end~produc’E
`re - arations for consumers
`
`See attached third party registrations in Ex. F.
`
`GOODS
`
`skin lotion
`
`HEAVEN KNOWS
`
`Fragrances, namely, perfume, cologne
`
`and toilet water
`Gift sets comprised of fragrances,
`namely, perfume, body lotion, hair care
`products, namely, shampoo, bath care
`products, namely, gel and bubble bath
`See attached third party registrations in Ex. G.
`
`3096879
`
`2799685
`
`Andrew Loren
`
`Klamer,
`Andrew Loren
`
`Firmenich
`S.A.
`
`REG. N0.
`
`3424018
`
`OWNER
`LLCG” ‘A‘”‘’”‘"’‘’’
`of Marco, Inc.P”
`Parbel of
`
`Florida, Inc.
`Philosophy,
`inc.
`
`

`
`MARKS
`BLISS
`
`'
`
`BODY BLISS
`
`Eye makeup, hair care and non-
`medicated scalp care preparations, hair
`shampoo, foot cream, perfume,
`cologne, eau de toilette scented body
`s ray, sun block, body oil
`Cosmetics and aromatherapy products,
`namely, massage and bath oils,
`essential oils for personal use, essential
`oils blend perfumes, body mists, room
`fragrances, shampoos and conditioners,
`face and body wash, body lotions,
`facial creams containing essential oils,
`non-medicated salts for the bath and
`
`AROMABLISS
`PURE BLISS
`ESSENTIALS
`
`body, soaps, and skin cleansers and
`moisturizers in hydrosoluable form
`Cosmetics
`skin care cream, skin serum, facial
`creams, body creams, anti-aging skin
`care cream, anti-aging skin care serum,
`goat soap, glycerine soap, shea butter
`soap, natural shower gel, facial
`cleansing cream, facial mask, facial
`scrub, body scrub, body whip body
`cream, essential oils, fragrance oils,
`perfume, body spray, linen spray, hair
`shine spray, hair conditioner spray,
`roll-on perfume, lip balm, massage oil,
`hair shampoo, hair conditioner, bubble
`bath, bath salts, bath fizzers
`See atta