To:
`
`Subject:
`
`Sent:
`
`Sent As:
`
`Attachments:
`
`El Encanto, Inc. (info@peacocklaw.com)
`
`U.S. TRADEMARK APPLICATION NO. 77966251 - BUENO - 30642-1001
`
`6/25/2010 11:52:11 AM
`
`ECOM101@USPTO.GOV
`
`Attachment - 1
`Attachment - 2
`Attachment - 3
`
`UNITED STATES PATENT AND TRADEMARK OFFICE (USPTO)
`OFFICE ACTION (OFFICIAL LETTER) ABOUT APPLICANT’S TRADEMARK APPLICATION
`
`77966251
`
`*77966251*
`
`CLICK HERE TO RESPOND TO THIS LETTER:
`http://www.uspto.gov/teas/eTEASpageD.htm
`
`(cid:160) (cid:160)(cid:160)(cid:160) APPLICATION SERIAL NO.(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)
`(cid:160)(cid:160)(cid:160)(cid:160) MARK: BUENO(cid:160)(cid:160)(cid:160)(cid:160)(cid:160) (cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)
`(cid:160) (cid:160)
`DEBORAH A. PEACOCK(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)
`PEACOCK MYERS, P.C.(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)
`(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160) APPLICANT:(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)
`ALBUQUERQUE, NM 87125-6927(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)
`(cid:160) El Encanto, Inc.(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160) (cid:160)(cid:160)(cid:160)(cid:160)(cid:160) CORRESPONDENT’S REFERENCE/DOCKET NO :(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)
`(cid:160)(cid:160)(cid:160)
`30642-1001(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160) CORRESPONDENT E-MAIL ADDRESS:(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)
`
`(cid:160)(cid:160)(cid:160) CORRESPONDENT ADDRESS:
`(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)
`
`PO BOX 26927
`
`(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)
`
`info@peacocklaw.com
`
`STRICT DEADLINE TO RESPOND TO THIS LETTER(cid:160)
`TO AVOID ABANDONMENT OF APPLICANT’S TRADEMARK APPLICATION, THE USPTO MUST RECEIVE APPLICANT’S COMPLETE
`RESPONSE TO THIS LETTER WITHIN 6 MONTHS OF THE ISSUE/MAILING DATE BELOW.
`
`OFFICE ACTION
`
`(cid:160)I
`
`(cid:160)(cid:160)
`
`SSUE/MAILING DATE: 6/25/2010
`
`The referenced application has been reviewed by the assigned trademark examining attorney.(cid:160) Applicant must respond timely and completely to
`the issue(s) below.(cid:160) 15 U.S.C. §1062(b); 37 C.F.R. §§2.62, 2.65(a); TMEP §§711, 718.03.
`
`SEARCH OF OFFICE RECORDS
`
`(cid:160)T
`
`he Office records have been searched and there are no similar registered or pending marks that would bar registration under Trademark Act
`Section 2(d), 15 U.S.C. §1052(d). TMEP §704.02.
`
`MERE DESCRIPTIVENESS REFUSAL
`
`(cid:160)R
`
`egistration is refused because the applied-for mark merely describes a characteristic of applicant’s goods and/or services. (cid:160) Trademark Act
`Section 2(e)(1), 15 U.S.C. §1052(e)(1); see TMEP §§1209.01(b), 1209.03 et seq.(cid:160) A mark is merely descriptive if it describes an ingredient,
`quality, characteristic, function, feature, purpose or use of the specified goods and/or services.(cid:160) TMEP §1209.01(b); see In re Steelbuilding.com,
`
`415 F.3d 1293, 1297, 75 USPQ2d 1420, 1421 (Fed. Cir. 2005); In re Gyulay, 820 F.2d 1216, 1217-18, 3 USPQ2d 1009, 1010 (Fed. Cir. 1987).(cid:160)(cid:160)
`
`Applicant is seeking to register BUENO for “salsa.” (cid:160) As indicated in appliant’s prior two registratins, BUENO means “good.” (cid:160) As such,
`BUENO is a laudatory word in relation to applicant’s goods. (cid:160) Laudatory words or terms that attribute quality or excellence to goods and/or
`
`(cid:160)
`(cid:160)(cid:160)
`(cid:160)(cid:160)
`

`

`services are considered merely descriptive.(cid:160) TMEP §1209.03(k).(cid:160) Thus, laudatory terms, phrases and slogans are nondistinctive and unregistrable
`on the Principal Register without proof of acquired distinctiveness.(cid:160) See In re Nett Designs, Inc., 236 F.3d 1339, 57 USPQ2d 1564 (Fed. Cir.
`2001) (holding THE ULTIMATE BIKE RACK a laudatory, descriptive phrase that touts the superiority of applicant’s bicycle racks); In re
`Boston Beer Co., 198 F.3d 1370, 53 USPQ2d 1056 (Fed. Cir. 1999) (holding THE BEST BEER IN AMERICA a laudatory, descriptive phrase
`for applicant’s beer and ale); In re The Place, Inc., 76 USPQ2d 1467 (TTAB 2006) (holding THE GREATEST BAR a laudatory, descriptive
`term for applicant’s restaurant and bar since term “greatest” immediately informs prospective purchaser that applicant’s establishment is
`superior in character or quality when compared to other restaurants and bars); In re Dos Padres, Inc., 49 USPQ2d 1860 (TTAB 1998) (holding
`QUESO QUESADILLA SUPREME a laudatory, descriptive term for applicant’s cheese); In re Ervin, 1 USPQ2d 1665 (TTAB 1986) (holding
`THE ORIGINAL a laudatory, descriptive term for applicant’s specific type of gaming equipment).
`
`(cid:160)T
`
`he application record indicates that applicant has used its mark for a long time; therefore, applicant can seek registration on the Principal
`Register under Trademark Act Section 2(f), based on acquired distinctiveness.(cid:160) See 15 U.S.C. §1052(f); TMEP §1212.05.
`
`(cid:160)T
`
`o amend the application to Section 2(f) based on five years’ use, applicant should submit the following written statement claiming acquired
`distinctiveness, if accurate:
`
`The mark has become distinctive of the goods and/or services through applicant’s substantially exclusive and continuous use in
`commerce for at least the five years immediately before the date of this statement.
`
`(cid:160)T
`
`MEP §1212.05(d).(cid:160) Applicant must verify this statement with an affidavit or signed declaration under 37 C.F.R. §2.20.(cid:160) 37 C.F.R. §2.41(b);
`TMEP §1212.05(d); see 37 C.F.R. §2.193(e)(1).
`
`CLAIM OF OWNERSHIP
`
`(cid:160)I
`
`f applicant is the owner of U.S. Registration Nos. 1538311 and 2374448 (see attached copies), then applicant must submit a claim of ownership.(cid:160)
`See 37 C.F.R. §2.36; TMEP §812.(cid:160) The following standard format is suggested:
`
`(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)
`
`Applicant is the owner of U.S. Registration Nos.(cid:160) 1538311 and 2374448
`
`RESPONSE GUIDELINES
`
`(cid:160)T
`
`here is no required format or form for responding to an Office action.(cid:160) The Office recommends applicants use the Trademark Electronic
`Application System (TEAS) to respond to Office actions online at http://www.uspto.gov/teas/index.html.(cid:160) However, if applicant responds on
`paper via regular mail, the response should include the title “Response to Office Action” and the following information: (cid:160) (1) the name and law
`office number of the examining attorney, (2) the serial number and filing date of the application, (3) the mailing date of this Office action, (4)
`applicant’s name, address, telephone number and e-mail address (if applicable), and (5) the mark. (cid:160) 37 C.F.R. §2.194(b)(1); TMEP §302.03(a).
`
`(cid:160)T
`
`he response should address each refusal and/or requirement raised in the Office action.(cid:160) If a refusal has issued, applicant can argue against the
`refusal; i.e., applicant can submit arguments and evidence as to why the refusal should be withdrawn and the mark should register.(cid:160) To respond to
`requirements, applicant should set forth in writing the required changes or statements and request that the Office enter them into the application
`
`record.(cid:160)(cid:160)
`
`The response must be personally signed or the electronic signature manually entered by applicant or someone with legal authority to bind
`applicant (i.e., a corporate officer of a corporate applicant, the equivalent of an officer for unincorporated organizations or limited liability
`company applicants, a general partner of a partnership applicant, each applicant for applications with multiple individual applicants).(cid:160) TMEP
`§§605.02, 712.
`
`(cid:160)A
`
`pplicant should include the following information on all correspondence with the Office:(cid:160) (1) the name and law office number of the trademark
`examining attorney, (2) the serial number and filing date of the application, (3) the mailing date of this Office action, (4) applicant’s name,
`address, telephone number and e-mail address (if applicable), and (5) the mark.(cid:160) 37 C.F.R. §2.194(b)(1); TMEP §302.03(a).
`
`(cid:160)A
`
`pplicant should provide a current telephone number with its response to expedite processing.(cid:160) TMEP §302.03(a).
`
`(cid:160)I
`
`f applicant has questions about its application or needs assistance in responding to this Office action, please telephone the assigned trademark
`examining attorney.
`
`(cid:160)
`(cid:160)(cid:160)
`(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)
`(cid:160)
`

`

`/Paul E. Fahrenkopf
`Paul E. Fahrenkopf
`Trademark Examining Attorney
`Law Office 101
`571-272-8264
`
`(cid:160)(cid:160)
`TO RESPOND TO THIS LETTER: (cid:160) Use the Trademark Electronic Application System (TEAS) response form at
`http://teasroa.uspto.gov/roa/.(cid:160) Please wait 48-72 hours from the issue/mailing date before using TEAS, to allow for necessary system updates of
`the application.(cid:160) For technical assistance with online forms, e-mail TEAS@uspto.gov.
`
`(cid:160)W
`
`HO MUST SIGN THE RESPONSE:(cid:160) It must be personally signed by (1) an individual applicant; (2) someone with legal authority to bind
`applicant (i.e., a corporate officer, a general partner, all joint applicants); or (3) an authorized attorney, if one is appointed to represent applicant.(cid:160)(cid:160)
`PERIODICALLY CHECK THE STATUS OF THE APPLICATION: (cid:160) To ensure that applicant does not miss crucial deadlines or official
`notices, check the status of the application every three to four months using Trademark Applications and Registrations Retrieval (TARR) at
`http://tarr.uspto.gov/. (cid:160) Please keep a copy of the complete TARR screen. (cid:160) If TARR shows no change for more than six months, call
`1-800-786-9199. (cid:160) For more information on checking status, see http://www.uspto.gov/trademarks/process/status/.
`
`(cid:160)T
`
`O UPDATE CORRESPONDENCE/E-MAIL ADDRESS:(cid:160) Use the TEAS form at http://www.uspto.gov/teas/eTEASpageE.htm.
`
`(cid:160)(cid:160)
`(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)
`

`

`Print: Jun 25, 2010
`
`?559fl291
`
`DESIGN MARK
`
`Serial Number
`15590291
`
`Status
`REGISTERED AND RENEWED
`
`Word Marl:
`BUENC
`
`Standard Character Mark
`No
`
`Registration NI.II"I'IhBf
`2374448
`
`Date Registered
`2000fO8fO8
`
`Type of Mark
`TRREEMRRE
`
`Register
`PRINCIPAL
`
`Mark Drawing Code
`[I] TYPED DRAWING
`
`U'WI1Bf
`El Encanto, Inc. CORPORATION NEW MEXICO Post Office Box 293
`Albuquerque NEW MEXICO 8TlO3
`
`Goodslse-wines
`G & 3: bay leaves, blue
`046.
`US
`IC 030.
`Class Status —— ACTIVE.
`Corn meal, blue corn tortillas, stick cinnamon, dried red peppers,
`Coarse red peppers, Coarse Chile, Chile marinade, Chile Chipotle
`powder, Chile powder, Coriander, ground Cinnamon, Cloves, Cumin, corn
`chips, corn meal, corn tortillas, fajita seasoning, flour tortillas,
`minced garlic and powdered garlic, garlic salt, and whole dehydrated
`garlic, Candy Cake decorations in sprinkle form, green Chile powder,
`jalapenos, chamomile, corn meal with liquid additives, menudo spice
`mixture for seasoning tripe, mint leaves, mole mix cooking sauce,
`nutmeg, whole and powdered oregano, sprouted wheat flour, parsley
`flakes, brown sugar, dried Crushed dehydrated peppers, sage,
`sopaipilla flour base mix to prepare fried bread,
`taco seasoning mix,
`taco shells, and sauces, namely, green chile garden green sauce, green
`Chile garden concentrates to make sauces, green Chile sauce with pork,
`green Chile with pork Conoentrates to make sauCes,
`red Chile enchilada
`sauce, and red Chile sauce, processed edible anise seeds for
`flavoring, burritos, burritos containing sausage and eggs, dried
`
`-1-
`
`

`

`Print: Jun 25, 2010
`
`?559fl291
`
`tamales and
`jalapeno peppers for use as seasoning, rolled taoos,
`hominy with small portions of cooked oorn. First Use:
`l95lfO5fl5.
`First Use In Commerce:
`l964fU3fUl.
`
`Prior Registration[s]
`1538311:1553045;1874071:AND OTHERS
`
`Section 2f Statement
`2[F] ENTIRE MARK
`
`Translation Statement
`The English translation of the word "EUEND"
`
`in the mark is "GOOD".
`
`Flllng Data
`l998fl1f1?
`
`Examining Attorney
`FELDMAN , DAWN
`
`Attorney of Record
`Deborah Pt. Peacock
`
`

`

`

`

`El Encanto, Inc. (info@peacocklaw.com)
`
`U.S. TRADEMARK APPLICATION NO. 77966251 - BUENO - 30642-1001
`
`6/25/2010 11:52:15 AM
`
`ECOM101@USPTO.GOV
`
`To:
`
`Subject:
`
`Sent:
`
`Sent As:
`
`Attachments:
`
`(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160) (cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)
`
`IMPORTANT NOTICE REGARDING YOUR TRADEMARK APPLICATION
`
`(cid:160)Y
`
`our trademark application (Serial No. 77966251) has been reviewed.(cid:160)(cid:160) The examining attorney assigned by the
`United States Patent and Trademark Office (“USPTO”) has written a letter (an “Office action”) on 6/25/2010
`to which you must respond (unless the Office letter specifically states that no response is required).(cid:160) Please follow
`these steps:
`
`(cid:160)1
`
`link
`Read
`.
`this
`on
`clicking
`by
`letter
`Office
`the
`http://tmportal.uspto.gov/external/portal/tow?DDA=Y&serial_number=77966251&doc_type=OOA&mail_date=20100625 OR go to (cid:160)
`http://tmportal.uspto.gov/external/portal/tow and enter your serial number to access the Office letter.(cid:160) If you have difficulty accessing the
`Office letter, contact TDR@uspto.gov. (cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)
`PLEASE NOTE: The(cid:160)Office letter may not be(cid:160)immediately available but will be(cid:160)viewable within(cid:160)24 hours of this e-mail notification.
`
`(cid:160)2
`
`. Contact the examining attorney who reviewed your application if you have any questions about the content of the Office letter (contact
`information appears at the end thereof).
`
`(cid:160)3
`
`. Respond within 6 months, calculated from 6/25/2010 (or sooner if specified in the Office letter), using the Trademark Electronic Application
`System (TEAS) Response to Office Action form. If you have difficulty using TEAS, contact TEAS@uspto.gov.(cid:160)(cid:160)
`ALERT:
`
`Failure to file any required response by the applicable deadline will result in the ABANDONMENT (loss) of your application.
`
`(cid:160)D
`
`o NOT hit “Reply” to this e-mail notification, or otherwise attempt to e-mail your response, as the USPTO does NOT accept e-mailed
`
`responses.(cid:160)(cid:160)(cid:160)
`
`(cid:160)(cid:160)(cid:160)(cid:160)
`(cid:160)
`