To:
`
`Subject:
`
`Sent:
`
`Sent As:
`
`Attachments:
`
`Unilever Supply Chain, Inc. (nyctrademarks@bakernet.com)
`
`U.S. TRADEMARK APPLICATION NO. 77901731 - LUX - 39193324.05
`
`2/9/2010 6:01:51 PM
`
`ECOM104@USPTO.GOV
`
`Attachment - 1
`Attachment - 2
`Attachment - 3
`Attachment - 4
`Attachment - 5
`
`UNITED STATES PATENT AND TRADEMARK OFFICE
`
`(cid:160) (cid:160)(cid:160)(cid:160) SERIAL NO:(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)
`(cid:160)(cid:160)(cid:160)(cid:160) MARK: LUX(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160) (cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)
`(cid:160) (cid:160)
`LISA W. ROSAYA(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)
`BAKER & MCKENZIE LLP(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)
`NEW YORK, NY 10036-7703(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)
`(cid:160)(cid:160)(cid:160)(cid:160)(cid:160) APPLICANT:(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)
`(cid:160) Unilever Supply Chain, Inc.(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160) (cid:160)(cid:160)(cid:160)(cid:160)(cid:160) CORRESPONDENT’S REFERENCE/DOCKET NO :(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)
`(cid:160)(cid:160)(cid:160)
`39193324.05(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160) CORRESPONDENT E-MAIL ADDRESS:(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)
`
`nyctrademarks@bakernet.com
`
`OFFICE ACTION
`
`(cid:160)T
`
`O AVOID ABANDONMENT, THE OFFICE MUST RECEIVE A PROPER RESPONSE TO THIS OFFICE ACTION WITHIN 6 MONTHS
`OF THE ISSUE/MAILING DATE.
`
`(cid:160)I
`
`SSUE/MAILING DATE: 2/9/2010
`
`The referenced application has been reviewed by the assigned trademark examining attorney.(cid:160) Applicant must respond timely and completely to
`the issues below.(cid:160) 15 U.S.C. §1062(b); 37 C.F.R. §§2.62(a), 2.65(a); TMEP §§711, 718.03.
`
`(cid:160)P
`
`OTENTIAL LIKELIHOOD OF CONFUSION
`
`(cid:160)T
`
`he trademark examining attorney has searched the Office’s database of registered and pending marks and has found no similar registered mark
`that would bar registration under Trademark Act Section 2(d).(cid:160) TMEP §704.02; see 15 U.S.C. §1052(d).(cid:160) However, a mark in a prior-filed
`pending application may present a bar to registration of applicant’s mark.
`
`(cid:160)T
`
`he filing date of pending Application Serial No. 77418368 precedes applicant’s filing date. (cid:160) See attached referenced application.(cid:160) If the mark in
`the referenced application registers, applicant’s mark may be refused registration under Trademark Act Section 2(d) because of a likelihood of
`confusion between the two marks.(cid:160) See 15 U.S.C. §1052(d); 37 C.F.R. §2.83; TMEP §§1208 et seq.(cid:160) Therefore, upon receipt of applicant’s
`response to this Office action, action on this application may be suspended pending final disposition of the earlier-filed referenced application.
`
`(cid:160)I
`
`n response to this Office action, applicant may present arguments in support of registration by addressing the issue of the potential conflict
`between applicant’s mark and the mark in the referenced application. (cid:160) Applicant’s election not to submit arguments at this time in no way limits
`
`*77901731*
`
`RESPOND TO THIS ACTION:
`http://www.uspto.gov/teas/eTEASpageD.htm
`
`(cid:160)G
`
`ENERAL TRADEMARK INFORMATION:
`http://www.uspto.gov/main/trademarks.htm
`
`77/901731
`
`(cid:160)(cid:160)(cid:160) CORRESPONDENT ADDRESS:
`(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)
`
`1114 AVENUE OF THE AMERICAS
`
`(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)
`
`(cid:160)
`

`
`applicant’s right to address this issue later if a refusal under Section 2(d) issues.
`
`(cid:160)A
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`(cid:160)D
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`pplicant must also respond to the requirements set forth below:
`
`RAWING CONTAINS NOISE
`
`(cid:160)T
`
`he drawing is not acceptable because it contains specks of “copy noise,” and thus, it will not create a high quality image when reproduced. (cid:160) A
`clear drawing of the mark is an application requirement.(cid:160) 37 C.F.R. §2.52.(cid:160) Therefore, applicant must submit a new drawing showing a clear
`depiction of the mark.(cid:160) All lines must be clean, sharp and solid, and not fine or crowded.(cid:160) 37 C.F.R. §§2.53(c), 2.54(e); TMEP §§807.05(c),
`807.06(a).
`
`(cid:160)I
`
`f applicant submits a new drawing in the form of a digitized image, it must be in jpg format.(cid:160) The Office recommends that the digitized image
`have a length and width no smaller than 250 pixels and no larger than 944 pixels.(cid:160) 37 C.F.R. §2.53(c); TMEP §807.05(c).
`
`(cid:160)A
`
`mendments or changes to the applied-for mark in a substitute drawing will not be accepted if the changes would materially alter the mark.(cid:160) 37
`C.F.R. §2.72; see TMEP §§807.13 et seq., 807.14.
`
`(cid:160)P
`
`RIOR REGISTRATIONS CLAIM
`
`(cid:160)I
`
`f applicant is the owner of U.S. Registration Nos. 681254 and 3064930, then applicant must submit a claim of ownership.(cid:160) See 37 C.F.R. §2.36;
`TMEP §812.(cid:160) The following standard format is suggested:
`
`Applicant is the owner of U.S. Registration Nos. 681254 and 3064930.
`
`(cid:160)I
`
`f applicant has questions about its application or this Office action, please contact the assigned trademark examining attorney at the telephone
`number below.
`
`/Jason Paul Blair/
`Examining Attorney
`Law Office 104
`Phone - (571) 272-8856
`Fax - (571) 273-8856
`
`(cid:160)(cid:160)
`RESPOND TO THIS ACTION:(cid:160)Applicant should file a response to this Office action(cid:160)online using the form at
`http://www.uspto.gov/teas/eTEASpageD.htm, waiting 48-72 hours if applicant received notification of the Office action via e-mail.(cid:160)(cid:160)For
`technical assistance with the form, please e-mail TEAS@uspto.gov.(cid:160) For(cid:160)questions about the Office action itself, please contact the assigned
`examining attorney.(cid:160)(cid:160) Do not respond to this Office action by e-mail;(cid:160)the USPTO does not accept e-mailed responses .
`
`(cid:160)I
`
`f responding by paper mail, please include the following information: the application serial number, the mark, the filing date and the name,
`title/position, telephone number and e-mail address of the person signing the response.(cid:160) Please use the following address: Commissioner for
`Trademarks, P.O. Box 1451, Alexandria, VA 22313-1451.
`
`(cid:160)S
`
`TATUS CHECK: Check the status of the application at least once every six months from the initial filing date using the USPTO Trademark
`Applications and Registrations Retrieval (TARR) online system at http://tarr.uspto.gov.(cid:160) When conducting an online status check, print and
`maintain a copy of the complete TARR screen.(cid:160) If the status of your application has not changed for more than six months, please contact the
`assigned examining attorney.
`
`(cid:160)
`(cid:160)(cid:160)
`(cid:160)
`

`
`Print: Feb 9, 2010
`
`?2fl588I'JIlI
`
`DESIGN MARK
`
`Serial Number
`12058800
`
`Status
`REGISTERED AND RENEWED
`
`Word Marl:
`LUX
`
`Standard Character Mark
`No
`
`Registration NI.II"I'IhBf
`0681254
`
`Date Registered
`l959f06f30
`
`Type of Mark
`TRADEMARK
`
`Register
`PRINCIPAL
`
`Mark Drawing Code
`[1
`TYPED DRAWING
`
`U"NI1Bf
`UNILEVER SUPPLY CHAIN,
`CONNECTICUT 06413
`
`INC. CORPORATION DELAWARE 1 JOHN STREET CLINTON
`
`Goodslse-wines
`G E: S: SOAP [ AND
`052.
`US
`IC O03 005.
`Class Status -- ACTIVE.
`DETERGENT ] FOR GENERAL WASHING AND CLEANING. First Use:
`IQUUHUIFUI.
`First Use In Commerce:
`l900fO1f01.
`
`Prior Registratioms]
`0035228;O4l333l;AND OTHERS
`
`Filing Date
`l958!09Hll
`
`Examlnlng Attomay
`UNKNOWN
`
`Attnmey of Record
`Lisa W. Rosaya
`
`

`
`Print: Feb 9, 2010
`
`?fiG325?9
`
`DESIGN MARK
`
`Serial Number
`16632579
`
`Status
`REGISTERED
`
`Word Marl:
`LUX
`
`Standard Character Mark
`No
`
`Registration NI.II"I'IhBf
`3064930
`
`Date Registered
`2006fO3fO?
`
`Type of Mark
`TRADEMARK
`
`Register
`PRINCIPAL
`
`Mark Drawing Code
`[5 WORDS, LETTERS, ANDIOR NUMBERS IN STYLIZED FORM
`
`U"NI1Bf
`UNILEVER SUPPLY CHAIN,
`CONNECTICUT 06413
`
`Goodslservices
`Class Status —— ACTIVE.
`
`INC. CORPORATION DELAWARE 1 JOHN STREET CLINTON
`
`IC 003.
`
`US
`
`001 004 006 050 051 052.
`
`G & s:
`
`beauty bar for personal use, namely, beauty bar for cleansing and
`nourishing the skin. First Use: 2004fllfl9. First Use In Commerce:
`2004fll,:’l9.
`
`Prior Flegistratioms]
`0681254
`
`Filing Date
`2005;-’O3r’O3
`
`Examining Attorney
`MEIER, SHARON
`
`Attorney of Record
`Lisa W. Rssaya, Esq.
`
`

`
`

`
`Print: Feb 9, 2010
`
`?7Il-18368
`
`DESIGN MARK
`
`Serial Number
`11418368
`
`Status
`NON-FINAL ACTIoN — MAILED
`
`Word Mark
`LUKE
`
`Standard Character Mark
`Yes
`
`Type of Marl:
`TRADEMARK
`
`Register
`PRINCIPAL
`
`Mark Drawing Code
`[4]
`STANDARD CHARACTER MARK
`
`Owner
`Rock Holdings, Inc. CORPORATION CALIFORNIA 3525 Eastham Drive Culver
`City CALIFORNIA 90232
`
`Goodafservices
`G & S:
`O01 O04 O06 O50 O51 052.
`US
`IC 003.
`Class Status -- ACTIVE.
`Cosmetics, namely, eye color, makeup, eye shadow, eyeliner, eyebrow
`pencil, eye pencil,
`lip gloss,
`lipstick, non—medicated lip balm,
`mascara, nail polish, blush, concealer, compacts, artificial
`eyelashes, artificial fingernails, nail polish top coat, nail polish
`base coat,
`lip foundation, eyebrow gloss,
`lash primer, brow primer,
`lip primer, eye primer,
`face primer, eye brightener gel, eye
`brightener cream, color correctors, tinted moisturizers,
`liguid
`foundation, cream foundation, power foundation, shine control gel,
`facial blotting papers, bronzers, eye shadow, pressed eye shadow,
`loose eye shadow, cream eye shadow,
`liquid eye shadow} mousse eye
`shadow, eyeshadow base, eyeliner,
`liquid eyeliner, eyeliner pencil,
`gel eyeliner, cream eyeliner, powder eyeliner, mascara, mascara
`primer, waterproof mascara, false eyelashes, false eyelash adhesive,
`eyebrow tint, eyebrow gel, eyebrow powder, eyebrow filler,
`lip gloss,
`lip plumper,
`lipstick,
`lip stain,
`lip pencil, gel lip color, cheek
`color, cream blush, powder blush, gel blush, mousse blush, blush,
`illuminizer, namely,
`a cream or powder makeup containing a shimmer,
`and nail treatment; skin care products, namely, astringent for
`cosmetic purposes, bath gel, bath oil, bath powder, beauty mask, body
`lotion, bubble bath, eye cream, skin moisturizer, essential oils for
`personal use, make-up remover, facial scrubs, and skin emollients,
`facial cleansers, tonersfastringent, Facial moisturiver, facial cream,
`
`-1-
`
`

`
`Print: Feb 9, 2010
`
`?7Il-18368
`
`eye treatments, namely, eye gels and eye lotions, non—medicated lip
`treatments, anti-aging face treatment cream, anti-aging eye treatment
`cream, facial scrub, facial exfoliant, facial masks, non—medicated
`skin revitalizers, skin lighteners,
`face night treatment cream and oil
`control face treatment lotion; fragrances, namely, spray fragrances,
`solid fragrances, roll-on fragrances; bath and body products, namely,
`body cleansers, body moisturizers, body lotion, body cream, body
`treatments, namely, body powder, exfolients and scrub; hair products,
`namely, shampoo, dry shampoo, conditioner, non—medicated scalp
`treatment cream and styling gels.
`
`Filing Date
`2008fO3fl1
`
`Examining Attemey
`HODGES, KDURTNEE
`
`Attorney of Record
`Anna-Emily Gaupp
`
`

`
`Unilever Supply Chain, Inc. (nyctrademarks@bakernet.com)
`
`U.S. TRADEMARK APPLICATION NO. 77901731 - LUX - 39193324.05
`
`2/9/2010 6:01:56 PM
`
`ECOM104@USPTO.GOV
`
`To:
`
`Subject:
`
`Sent:
`
`Sent As:
`
`Attachments:
`
`(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160) (cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)
`
`IMPORTANT NOTICE REGARDING YOUR TRADEMARK APPLICATION
`
`(cid:160)Y
`
`our trademark application (Serial No. 77901731) has been reviewed.(cid:160)(cid:160) The examining attorney assigned by the
`United States Patent and Trademark Office (“USPTO”) has written a letter (an “Office action”) on 2/9/2010
`to which you must respond (unless the Office letter specifically states that no response is required).(cid:160) Please follow
`these steps:
`
`(cid:160)1
`
`link
`Read
`.
`this
`on
`clicking
`by
`letter
`Office
`the
`http://tmportal.uspto.gov/external/portal/tow?DDA=Y&serial_number=77901731&doc_type=OOA&mail_date=20100209 OR go to (cid:160)
`http://tmportal.uspto.gov/external/portal/tow and enter your serial number to access the Office letter.(cid:160) If you have difficulty accessing the
`Office letter, contact TDR@uspto.gov. (cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)
`PLEASE NOTE: The(cid:160)Office letter may not be(cid:160)immediately available but will be(cid:160)viewable within(cid:160)24 hours of this e-mail notification.
`
`(cid:160)2
`
`. Contact the examining attorney who reviewed your application if you have any questions about the content of the Office letter (contact
`information appears at the end thereof).
`
`(cid:160)3
`
`. Respond within 6 months, calculated from 2/9/2010 (or sooner if specified in the Office letter), using the Trademark Electronic Application
`System (TEAS) Response to Office Action form. If you have difficulty using TEAS, contact TEAS@uspto.gov.(cid:160)(cid:160)
`ALERT:
`
`Failure to file any required response by the applicable deadline will result in the ABANDONMENT (loss) of your application.
`
`(cid:160)D
`
`o NOT hit “Reply” to this e-mail notification, or otherwise attempt to e-mail your response, as the USPTO does NOT accept e-mailed
`
`responses.(cid:160)(cid:160)(cid:160)
`
`(cid:160)(cid:160)(cid:160)(cid:160)
`(cid:160)