To:
`
`Subject:
`
`Sent:
`
`Sent As:
`
`Attachments:
`
`Zuffa, LLC (TRADEMARKS2-LASVEGAS@LRLAW.COM)
`
`U.S. TRADEMARK APPLICATION NO. 77833958 - ULTIMATE TALK - 69144-06040
`
`11/30/2009 3:10:33 PM
`
`ECOM102@USPTO.GOV
`
`Attachment - 1
`Attachment - 2
`Attachment - 3
`Attachment - 4
`Attachment - 5
`Attachment - 6
`
`UNITED STATES PATENT AND TRADEMARK OFFICE
`
`(cid:160) (cid:160)(cid:160)(cid:160) SERIAL NO:(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)
`(cid:160)(cid:160)(cid:160)(cid:160) MARK: ULTIMATE TALK(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160) (cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)
`(cid:160) (cid:160)
`JENNIFER K. CRAFT; MICHAEL N. FEDER; AND(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)
`LEWIS AND ROCA LLP(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)
`LAS VEGAS, NV 89169-5996(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)
`(cid:160)(cid:160)(cid:160)(cid:160)(cid:160) APPLICANT:(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)
`(cid:160) Zuffa, LLC(cid:160)(cid:160)(cid:160)(cid:160)(cid:160) (cid:160)(cid:160)(cid:160)(cid:160)(cid:160) CORRESPONDENT’S REFERENCE/DOCKET NO :(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)
`(cid:160)(cid:160)(cid:160)
`69144-06040(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160) CORRESPONDENT E-MAIL ADDRESS:(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)
`
`TRADEMARKS2-LASVEGAS@LRLAW.COM
`
`PRIORITY ACTION
`
`TO AVOID ABANDONMENT, THE OFFICE MUST RECEIVE A PROPER RESPONSE TO THIS OFFICE ACTION WITHIN 6 MONTHS
`OF THE ISSUE/MAILING DATE.
`
`(cid:160)I
`
`SSUE/MAILING DATE: 11/30/2009
`
`(cid:160)(cid:160)
`OFFICE SEARCH:(cid:160) The examining attorney has searched the Office records and has found no similar registered or pending mark which would
`bar registration under Trademark Act Section 2(d), 15 U.S.C. Section 1052(d).(cid:160) TMEP section 704.02.(cid:160)(cid:160)
`
`The following issues were addressed in communication with Michael Feder on November 30, 2009.
`
`(cid:160)D
`
`isclaimer
`
`Applicant must insert a disclaimer of TALK in the application because it is descriptive of sport talk shows.[1](cid:160) See 15 U.S.C. §1056(a); TMEP
`§§1213, 1213.03(a).(cid:160) The following is the accepted standard format for a disclaimer:
`
`No claim is made to the exclusive right to use “TALK” apart from the mark as shown.
`
`(cid:160)T
`
`MEP §1213.08(a)(i).
`
`(cid:160)I
`
`dentification of Services
`
`*77833958*
`
`RESPOND TO THIS ACTION:
`http://www.uspto.gov/teas/eTEASpageD.htm
`
`(cid:160)G
`
`ENERAL TRADEMARK INFORMATION:
`http://www.uspto.gov/main/trademarks.htm
`
`77/833958
`
`(cid:160)(cid:160)(cid:160) CORRESPONDENT ADDRESS:
`(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)
`
`3993 HOWARD HUGHES PKWY STE 600
`
`(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)
`
`(cid:160)(cid:160)
`(cid:160)
`(cid:160)
`

`
`(cid:160) T
`
`he examining attorney may require an amendment of the identification language to accurately describe the services.(cid:160) In re Water Gremlin Co.,
`635 F.2d 841, 208 USPQ 89 (C.C.P.A. 1980), aff’g 204 USPQ 261 (TTAB 1979).(cid:160) For assistance with identifying and classifying services in
`trademark applications, please see the online searchable Manual of Acceptable Identifications of Goods and Services at
`http://tess2.uspto.gov/netahtml/tidm.html.(cid:160) See TMEP §1402.04.
`
`(cid:160) S
`
`pecific wording in the identification of services noted below is indefinite and must be clarified as indicated.(cid:160) See TMEP §1402.01.(cid:160) Applicant
`must amend the identification to specify the common commercial name of the services.(cid:160) Applicant must amend certain wording as indicated
`below.(cid:160) See TMEP §1402.01.
`
`(cid:160)“
`
`entertainment in the nature of an on-going television program in the field of sports and mixed martial arts distributed via multiple platforms
`across multiple forms of transmission media [wording “distributed via multiple platforms across multiple forms of transmission media” is too
`broad and indefinite—wording must be further specified—see attached ID Manual entries]; entertainment services, namely, providing a website
`featuring news and information on sports and mixed martial arts” in International Class 41.
`
`(cid:160)I
`
`dentifications of services can be amended only to clarify or limit the services; adding to or broadening the scope of the services is not permitted.(cid:160)
`37 C.F.R. §2.71(a); see TMEP §§1402.06 et seq., 1402.07.(cid:160) Therefore, applicant may not amend the identification to include services that are not
`within the scope of the services set forth in the present identification.
`
`PLEASE NOTE:(cid:160) To expedite the publication of the mark, the applicant may telephone the examining attorney to resolve the issues instead of
`submitting a response.
`
`Christopher L. Buongiorno
`/Christopher L. Buongiorno/
`Law Office 102
`(571) 272-9251
`
`(cid:160)(cid:160)
`RESPOND TO THIS ACTION:(cid:160)Applicant should file a response to this Office action(cid:160)online using the form at
`http://www.uspto.gov/teas/eTEASpageD.htm, waiting 48-72 hours if applicant received notification of the Office action via e-mail.(cid:160)(cid:160)For
`technical assistance with the form, please e-mail TEAS@uspto.gov.(cid:160) For(cid:160)questions about the Office action itself, please contact the assigned
`examining attorney.(cid:160)(cid:160) Do not respond to this Office action by e-mail;(cid:160)the USPTO does not accept e-mailed responses .
`
`(cid:160)I
`
`f responding by paper mail, please include the following information: the application serial number, the mark, the filing date and the name,
`title/position, telephone number and e-mail address of the person signing the response.(cid:160) Please use the following address: Commissioner for
`Trademarks, P.O. Box 1451, Alexandria, VA 22313-1451.
`
`(cid:160)S
`
`TATUS CHECK: Check the status of the application at least once every six months from the initial filing date using the USPTO Trademark
`Applications and Registrations Retrieval (TARR) online system at http://tarr.uspto.gov.(cid:160) When conducting an online status check, print and
`maintain a copy of the complete TARR screen.(cid:160) If the status of your application has not changed for more than six months, please contact the
`assigned examining attorney.
`
`[1] See attachments retrieved from http://en.wikipedia.org/wiki/Talk_show on November 27, 2009, illustrating the descriptive use of the term TALK in connection
`with sports shows.(cid:160)(cid:160) See also attachments retrieved from a search on www.google.com performed on November 27, 2009.(cid:160)(cid:160)
`
`(cid:160)(cid:160)(cid:160)(cid:160)
`(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)
`(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)
`

`
`(cid:160)
`

`
`
`
`
`
`imalkshoy-rs.about_comIou:li‘s or1sta|l<i'S orts Talkhtmhtt ‘l1I2?'i'2BB9 B5253:-'-1:1 PM
`
`
`
`Abuuf.oom:r '_l<: 55}i’1(3w'=..»*‘$
`Home J Entertainment; Talk Shows
`
`r5.C|‘.II2rl|512i‘1Ei'l
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`To Help Keep the Eww from Brectking Through
`We Made It 2X Stronger"
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`Talk Shows
`
`I Talk Shows 101
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`_Daytime Shows
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`Late Niqht Shows
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`Spons
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`For the sports, the only reason to watch a talk show is if we're talking about the game.
`Here we are. Find out more about who's on first on shows like The Best Damn Sports Show
`Period and The Jim Rome Show right here.
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`Free Talk Shows Newsletter!
`Enter email address
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`Talk Shnw-; ml-:
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`httygimalkshov-rs.about.comfodfsponstalkfipons Talkhtm
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`‘l1I2?'f2DD9 05:53:44 PM
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` i
`vvww .TicketNetwork .com
`Buy Basketball Tickets. Buy Today B Save $20 on Next Order.
`
`Explore Talk Shows
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`Must Reads
`Free Talk Shows Newsletter!
`Enter email address 0 Talk Shows Holiday Gift Guide
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`BT Category
`° Talk 101
`1: Morning Shows
`. Daytime Shows
`
`0 Primetime 8;. Late Night
`0 Oprah Winfrey
`0 Ellen DeGeneres
`0 Rcgis 2;. Kelly
`a David Letterman
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`° 333‘ I-3'10
`In Conan O'Brien
`. Jon Stewart
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`0 Jimmy Kimmel
`0 Craig Ferguson
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`0 Tickct Info
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`I A Brief History of the Talk
`Show
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`I
`0 Oprah s Book Club Checklist
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`Most Popular
`_
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`I Oprah Tlclfets
`I Who's On Letterman?
`I Look who 5 Talklngi
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`_ Ellen Deeenereg Here
`E|
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`'
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`Aboutcom Special Features
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`Holiday Central
`What to eat, where to go, fun things to do and how
`to save money on the perfect gifts. More >
`
`The Best Top 40 Pop Songs
`Is your favorite song on our list? More >-
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` Most Popular I Latest Articles
`Home .\ Entertainment .‘ Talk Shows .‘ Sports Talk
`Add to: iGoogle I My Yahoo!
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`User Agreement I Ethics Policy I Patent Info:
`I Privacy Policy
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`Our Story I Write for About
`'.EJ}_‘EIO9 Ahoutcom, cw part of‘ The New York Times Company.
`All right-.2 .r'F_-oer"-.-"ed.
`
`

`
`
`
`
`
`:ffen.wiki edia.or fwikiITalk showhtt 1l:'2T":"2DD9 D5254‘-1:315 PM
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`-‘F1.3l|iI'l USD.
`$1-'.5llII USD
`
`Talk Show
`From Wikipedia, the free encyclopedia
`
`For other uses, see Talk show {di'.sambi'guati'on).
`
`K-.|
`I
`'
`
`This article may need to be rewritten entirely to comply with Wikipedia's quality
`standards. You can help. The discussion page may contain suggestions. matey 2009;
`
`Atalk show (American and Australian English) or chat show (British) is a television or radio program where one person (or group of people)
`will discuss various topics put forth by a talk show host. Sometimes, talk shows feature a panel of guests, usually consisting ofa group of
`people who are learned orwho have great experience in relation to whatever issue is being discussed on the show forthat episode. Other
`times, a single guest discusses theirwork or area ofevpertise with a host or co—hosts. A call-in showtakes live phonecalls from callers
`listening at home, in their cars, etc.
`ClJl’l‘lBl’I‘tS [hide]
`1 Genres
`2 History
`3 See also
`4 References
`5 Furtherreading
`
`Genres
`
`[edit]
`
`% The examples and perspective in this article deal primarily with the United States and do not
`
`represent a worldwide View ofthe subject. Please improve this article and discuss the issue
`on the talk page.
`
`Television talk shows often feature celebrity guests who talk about theirwork and personal lives as well as the their latest films, TV shows,
`
`

`
`http:TTen.wikipedia.orgTwikiTTalk show
`
`11T2F"T2DD9 D525-'-1:115 PM
`
`ieievision Ia|K snows onen reature celebrity guests who Ia|K about meirwork and personal lives as well as me meir laIESI mms, iv snows,
`music recordings or other projects they'd like to promote to the public. The hosts are often comedians who open the shows with comedy
`monologues.
`Talk—radio host Howard Stern also hosted a talk showthat was syndicated nationally, then moved to satellite radio's Sirius. The tabloid talk
`show genre, pioneered by Phil Donahue but popularized by Oprah Winfrey was extremely popular during the last two decades ofthe 20th
`century.
`
`Politics are hardly the only subject ofAmerican talk shows, however. Other radio talk show subjects include Car Tai'.k hosted by NPR and
`Co.-"mt to Coast Ailrlhnetecl hy Art Flell anrl Genrge Nnnry which l"llRF2llRRF!Rl‘n[1lI'tR nfthe paranormal, cnnepiracy thenriee, fringe science and
`thejust plain weird. Sports talk shows are also very popular ranging from high—budget shows like The Best Darrin Sports Show Periodto lvlax
`Ke|lerman's original public access show Max on Boxing.
`
`History
`
`[edit]
`
`Talk shows have been broadcast on television since the earliest days ofthe medium. Joe Franklin, an American radio and television
`personality, hosted the first television talk show. The show began in 1951 on W.JZ—T‘v’ [laterWAElC—TV) and moved to WOR—TV (laterWWOP—
`TV) from 1ss2 to 1993. [11
`Steve Allen was the first host of The Tonight Show, which began as a local New ‘fork show, being picked up by the NBC network in 195:1.
`in turn had evolved from his |ate—night radio talk show in Los Angeles. Allen pioneered the format oflate night network T\-‘talk shows,
`originating such talk show staples as an opening monologue, celebrity interviews, audience participation, and comedy bits in which cameras
`were taken outside the studio. as well as music.
`
`It
`
`TV news pioneer Edward R. Murrow hosted a talk show entitled Srna.I'IWori'din the late 1950s and since then, political T\-“talk shows have
`predominantly aired on Sunday mornings.
`
`Ireland's The Late Late Show is the world's longest running talk show[2][3], although The Tonight Show is equally as old, though it has
`changed formats and titles since its beginnings in 1950.
`
`Syndicated daily talk shows began to gain more popularity during the mid-’l9TDs and reached their height ofwith the rise ofthe tabloid talk
`show.
`lvlorning talk shows gradually replaced earlierforms of programming — there were a plethora ofmorning game shows during the 1950s
`and early to mid—19TDs, and some stations formerly showed a morning movie in the time slot that many talk shows now occupy.
`
`Current late night talk shows such as The Tonight Show with Conan O' Brien and Late Show with David Letterman have aired for years,
`featuring celebrity guests and comedy sketches. Syndicated daily talk shows range from tabloid talk shows, such as The Jerry Springer
`Showto celebrity interview shows like Ei'i'en and i_ive with Regis and Kei'J'yto industry leader The Oprah Winfrey Show which popularized the
`former genre and has bocn ovolving towards the latter.
`
`Talk shows have more recently started to appear on Internet Radio. Also, several internet blogs are in talk show format including the Elaugh
`Experience.
`The Guinness world record ofrlfl hours for longest talk show was broken in 2?’ October—2El October2DDF" by Pawet Kotulinski in Poland.
`
`DBUTSCH
`spanol
`rangais
`Hrvats kl
`EISHEISS Indonesia
`Italiano
`Nederlands
`Elzliifi
`Norsk cbokmaiy
`olski
`onugues
`ycckvifi
`imple English
`rpskohrvatskit
`Cpnckoxpearcim
`S UDf'I"Il
`Svenska
`“lv'iLi
`Turkge
`v’i<pa'i'Hcsica
`Tieng viet
`E
`2::
`
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`
`EF
`
`

`
`http:h'en.wikipedia.orgi‘wikiITalk show
`
`11T2F"T2999 95:54:45 PM
`
`IIII: Uuiiilllscm WUIIU IISLUIU UI ‘+U IIUUID IUI
`
`IUiigI:::ni lain DIIUW VVGD UiUr\I:II iii Ln’ kJLlUUI:|'LU uL.lUiJI:i Luur Uy i‘avvI:1r\UiuiIii:mIiiii‘Uiaiiu.
`
`See also
`I Talk radio
`I TrashT\T
`
`References
`
`[edit]
`
`[edit]
`
`1.
`2.
`3.
`
`" Hinckley, David (1999-11-29).".Joe Franklin: Truth in Packaging i§". New York Dai'IyNews. Retrieved 2999-91-91.
`4* "Dima performs atThe Late Late Show fit”. Eurovision. 2999-95-31. Retrieved 2999-91-99.
`" Questions are sometimes raised overwhether The Tehightshow on US television, which began broadcasting in 1954, should be described
`as the longest running. Howeverthere is little continuity between the show launched in 1954 and the current format, with the show existing
`under different guises and names ('Tonight' and "Tonight! America afier Dark‘ are justtyvo ofits names in its early years). The show in its
`differentformats ran as a variety show, then as a news showthatwas modelled on breakfast show, before adopting the current format and the
`name The Tohi'ght5‘hoi-vwhen Johnny Carson took over as permanent presenter in October 1 962, some months after The Late Late She-ivwas
`launched. Having keptthe same name and format continuously, The Late Late Showis perceived in the media as more entitled to the term "the
`longest running show‘.
`
`Further reading
`
`[edit]
`
`I Niven, David [July 2993). "The Political Content of Late Night Comedy IQ". The Harvard International’ Jourhai of Press-’Poh'ti'c.s 9 (3): 119-
`133. doi:19.11TTr1981199><9399999399T i§.
`I Priming Effects of Late—Night C9t“I"I9I2ly'l§
`I Late—Night Comedy and the Salience ofthe Candidates‘ Caricatured Traits in the 2999 ElECll9f'Il§
`I About Talk Shov-rsi§‘
`
`I Morning Talk Shows ii?‘
`I LJaytime lalk lrihowsiirl
`I Late Night Talk Showsi§'
`
`Categories: Television talk shows I Lists oftelevision series I Radio formats
`
`
`|*| Emmi
`Terri is available underthe Creative
`This page was last modified on 25 November 2999 at 1 5:42.
`Commons Attribution—Share.4.lil<e License; additional terms may apply. See Terms of Use for details.
`Wikipedia® is a registered trademark ofthe Wikimeclia Foundation, Inc., a non—prot’it organization.
`Contact us
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`0:11 Entertainment in the nature of on—going television programs in the field of{indicate specific field, e.g news,
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`Zuffa, LLC (TRADEMARKS2-LASVEGAS@LRLAW.COM)
`
`U.S. TRADEMARK APPLICATION NO. 77833958 - ULTIMATE TALK - 69144-06040
`
`11/30/2009 3:10:35 PM
`
`ECOM102@USPTO.GOV
`
`To:
`
`Subject:
`
`Sent:
`
`Sent As:
`
`Attachments:
`
`(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160) (cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)
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`IMPORTANT NOTICE REGARDING YOUR TRADEMARK APPLICATION
`
`(cid:160)Y
`
`our trademark application (Serial No. 77833958) has been reviewed.(cid:160)(cid:160) The examining attorney assigned by the
`United States Patent and Trademark Office (“USPTO”) has written a letter (an “Office action”) on 11/30/2009
`to which you must respond (unless the Office letter specifically states that no response is required).(cid:160) Please follow
`these steps:
`
`(cid:160)1
`
`link
`Read
`.
`this
`on
`clicking
`by
`letter
`Office
`the
`http://tmportal.uspto.gov/external/portal/tow?DDA=Y&serial_number=77833958&doc_type=PAT&mail_date=20091130 OR go to (cid:160)
`http://tmportal.uspto.gov/external/portal/tow and enter your serial number to access the Office letter.(cid:160) If you have difficulty accessing the
`Office letter, contact TDR@uspto.gov. (cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)
`PLEASE NOTE: The(cid:160)Office letter may not be(cid:160)immediately available but will be(cid:160)viewable within(cid:160)24 hours of this e-mail notification.
`
`(cid:160)2
`
`. Contact the examining attorney who reviewed your application if you have any questions about the content of the Office letter (contact
`information appears at the end thereof).
`
`(cid:160)3
`
`. Respond within 6 months, calculated from 11/30/2009 (or sooner if specified in the Office letter), using the Trademark Electronic Application
`System (TEAS) Response to Office Action form. If you have difficulty using TEAS, contact TEAS@uspto.gov.(cid:160)(cid:160)
`ALERT:
`
`Failure to file any required response by the applicable deadline will result in the ABANDONMENT (loss) of your application.
`
`(cid:160)D
`
`o NOT hit “Reply” to this e-mail notification, or otherwise attempt to e-mail your response, as the USPTO does NOT accept e-mailed
`
`responses.(cid:160)(cid:160)(cid:160)
`
`(cid:160)(cid:160)(cid:160)(cid:160)
`(cid:160)