`
`OMB No. 0651-0009 (Exp 12/31/2008)
`
`Trademark/Service Mark Application, Principal Register
`
`Serial Number: 77276989
`Filing Date: 09/11/2007
`
`The table below presents the data as entered.
`
`Input Field
`
`Entered
`
`SERIAL NUMBER
`
`MARK INFORMATION
`
`*MARK
`
`STANDARD CHARACTERS
`
`USPTO-GENERATED IMAGE
`
`77276989
`
`MONSTER ENERGY
`
`YES
`
`YES
`
`LITERAL ELEMENT
`
`MONSTER ENERGY
`
`MARK STATEMENT
`
`The mark consists of standard characters,
`without claim to any particular font, style,
`size, or color.
`
`REGISTER
`
`Principal
`
`APPLICANT INFORMATION
`
`*OWNER OF MARK
`
`*STREET
`
`*CITY
`
`*STATE
`(Required for U.S. applicants)
`
`*COUNTRY
`
`*ZIP/POSTAL CODE
`(Required for U.S. applicants only)
`
`LEGAL ENTITY INFORMATION
`
`TYPE
`
`STATE/COUNTRY OF INCORPORATION
`
`Hansen Beverage Company
`
`1010 Railroad Street
`
`Corona
`
`California
`
`United States
`
`92882
`
`corporation
`
`Delaware
`
`GOODS AND/OR SERVICES AND BASIS INFORMATION
`
`* INTERNATIONAL CLASS
`
`032(cid:160)
`
`Non-alcoholic beverages, namely energy
`
`
`
`*IDENTIFICATION
`
`drinks, excluding perishable beverage
`products that contain fruit juice or soy
`
`FILING BASIS
`
`SECTION 1(a)
`
`(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)FIRST USE ANYWHERE DATE
`
`At least as early as 03/27/2002
`
`(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)FIRST USE IN COMMERCE DATE
`
`At least as early as 04/18/2002
`
`(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)SPECIMEN
`(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)FILE NAME(S)
`
`(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)SPECIMEN DESCRIPTION
`
`ADDITIONAL STATEMENTS SECTION
`
`PRIOR REGISTRATION(S)
`
`MISCELLANEOUS STATEMENT
`
`ATTORNEY INFORMATION
`
`NAME
`
`ATTORNEY DOCKET NUMBER
`
`FIRM NAME
`
`STREET
`
`INTERNAL ADDRESS
`
`CITY
`
`STATE
`
`COUNTRY
`
`ZIP/POSTAL CODE
`
`PHONE
`
`FAX
`
`\\TICRS2\EXPORT14\772\769
`\77276989\xml1\APP0003.JP G
`
`image from the Applicant's website showing
`the product container
`
`The applicant claims ownership of U.S.
`Registration Number(s) 3044314, 3044315,
`3057061, and others.
`
`Applicant also claims ownership of U.S.
`Registration Nos. 3134841 and 3134842
`
`Diane M. Reed
`
`HANBEV.337T
`
`Knobbe Martens Olson & Bear LLP
`
`2040 Main Street
`
`Fourteenth Floor
`
`Irvine
`
`California
`
`United States
`
`92614
`
`(949) 760-0404
`
`(949) 760-9502
`
`EMAIL ADDRESS
`
`efiling@kmob.com
`
`AUTHORIZED TO COMMUNICATE VIA EMAIL Yes
`
`Louis J. Knobbe, Don W. Martens, Darrell L.
`Olson, William B. Bunker, Arthur S. Rose,
`Ned A. Israelsen, Drew S. Hamilton, John B.
`Sganga, Jr., Edward A. Schlatter, Gerard von
`Hoffmann, Joseph R. Re, Catherine J.
`Holland, John M. Carson, Karen Vogel Weil,
`
`
`
`Andrew H. Simpson, Jeffrey L. Van Hoosear,
`Daniel E. Altman, Vito A. Canuso, Lynda J.
`Zadra-Symes, William H. Shreve, Stephen C.
`Jensen, Steven J. Nataupsky, Paul A. Stewart,
`Joseph F. Jennings, Craig S. Summers,
`AnneMarie Kaiser, Brenton R. Babcock,
`Michael H. Trenholm, Ronald J.
`Schoenbaum, John R. King, Frederick S.
`Berretta, Nancy Ways Vensko, John P.
`Giezentanner, Adeel S. Akhtar, Thomas R.
`Arno, David N. Weiss, Dan Hart, Douglas G.
`Muehlhauser, Lori Lee Yamato, Michael K.
`Friedland, Stacey R. Halpern, Lee W.
`Henderson, Mark M. Abumeri, Jon W.
`Gurka, John W. Holcomb, Joseph M.
`Reisman, Michael L. Fuller, Eric M. Nelson,
`Mark R. Benedict, Paul N. Conover, Robert J.
`Roby, Sabing H. Lee, Karoline A. Delaney,
`Joseph S. Cianfrani, William R. Zimmerman,
`Paul C. Steinhardt, Eric S. Furman, Susan M.
`Natland, Rose M. Thiessen, Michael A.
`Guiliana, Rabinder N. Narula, Bruce S.
`Itchkawitz, John M. Grover, Mallary K. de
`Merlier, Irfan A. Lateef, Amy Christensen
`Chun, Mark J. Gallagher, David G.
`Jankowski, Brian C. Horne, Payson
`LeMeilleur, Sheila N. Swaroop, Benjamin A.
`Katzenellenbogen, Andrew N. Merickel,
`Thomas P. Krzeminski, Glen L. Nuttall,
`Sanjivpal S. Gill, Michael S. Okamoto, Linda
`H. Liu, James F. Herkenhoff, Andrew M.
`Douglas, Marc T. Morley, Salima A. Merani,
`Jonathan A. Hyman, Curtiss C. Dosier,
`Joseph J. Mallon, Sean M. Murray, Christy
`G. Lea, J. David Evered, Perry D. Oldham,
`Jerry L. Hefner, Russell M. Jeide, Abraham
`W. Chuang, Kyle F. Schlueter, Zi Y. Wong,
`Matthew S. Bellinger, Mincheol Kim, Boris
`Zelkind, Deborah S. Shepherd, Tirzah Abé
`Lowe, Sharon S. Ng, Elenore Niu, Pui Tong
`Ho, Erik T. Anderson, Gregory A.
`Hermanson, John N. Kandara, Lauren J.
`Keller, Ted M. Cannon, Carol Pitzel Cruz,
`Josué A. Villalta, Andrew I. Kimmel, Curtis
`R. Huffmire, Brenden S. Gingrich,
`Christopher L. Ross, John G. Rickenbrode,
`Christian A. Fox, Eli A. Loots, Ryan E.
`Melnick, Yanna S. Bouris, Philip M. Nelson,
`Katsuhiro Arai, C. Philip Poirier, Marko R.
`Zoretic, Derek C. Dailey, Kathleen R.
`
`OTHER APPOINTED ATTORNEY
`
`
`
`Mekjian, Christopher T. Sweeney, John F.
`Heal, Kerry S. Taylor, Daniel C. Higgs,
`Stephen R. Jenkins, Jarom D. Kessler, Steven
`P. Ruden, S. Michael Yoon, Colin B.
`Heideman, Theodore G. Papagiannis,
`Nicholas M. Zovko, Azadeh Khadem,
`Nicholas D. Atchison, Adam J. Gilbert,
`Kimberly J. Miller, David A. Petrini, Bryan
`W. Wahl, Thomas Y. Yee, Phillip A. Bennett,
`Kenny Q. Wang, Michael K. Erickson, Agnes
`Juang, Nathan S. Smith, Michael E. Hall,
`Justin L. Sovich, Soyoung Jung, Jonathan E.
`Bachand, Jared C. Bunker, Andrew J. Hall,
`Joseph M. Kobzeff, Ali S. Razai, Lance D.
`Smemoe, Jeremy R. Pierce, Terry K. Tullis,
`Susan J. Wang, Ph.D., Timothy J. Goodson,
`Frances L. Pai, Joshua J. Stowell, Michael R.
`Overland, Reza Mirzaie, Scott Raevsky,
`Douglas B. Espenschied, Derek R. Bayles,
`Kregg A. Koch, Michael T. Richmond,
`Cynthia M. Arko, and Alina S. Morris
`
`Diane M. Reed
`
`Knobbe Martens Olson & Bear LLP
`
`2040 Main Street
`
`Fourteenth Floor
`
`Irvine
`
`California
`
`United States
`
`92614
`
`(949) 760-0404
`
`(949) 760-9502
`
`CORRESPONDENCE INFORMATION
`
`NAME
`
`FIRM NAME
`
`STREET
`
`INTERNAL ADDRESS
`
`CITY
`
`STATE
`
`COUNTRY
`
`ZIP/POSTAL CODE
`
`PHONE
`
`FAX
`
`EMAIL ADDRESS
`
`efiling@kmob.com
`
`AUTHORIZED TO COMMUNICATE VIA EMAIL Yes
`
`FEE INFORMATION
`
`NUMBER OF CLASSES
`
`FEE PER CLASS
`
`*TOTAL FEE DUE
`
`1
`
`325
`
`325
`
`
`
`*TOTAL FEE PAID
`
`325
`
`SIGNATURE INFORMATION
`
`SIGNATURE
`
`SIGNATORY'S NAME
`
`SIGNATORY'S POSITION
`
`DATE SIGNED
`
`/Diane M. Reed/
`
`Diane M. Reed
`
`Attorney of record
`
`09/11/2007
`
`
`
`PTO Form 1478 (Rev 9/2006)
`
`OMB No. 0651-0009 (Exp 12/31/2008)
`
`Trademark/Service Mark Application, Principal Register
`
`Serial Number: 77276989
`Filing Date: 09/11/2007
`To the Commissioner for Trademarks:
`
`MARK:(cid:160)MONSTER ENERGY(cid:160)(Standard Characters, see mark)
`The literal element of the mark consists of MONSTER ENERGY.
`The mark consists of standard characters, without claim to any particular font, style, size, or color.
`
`The applicant, Hansen Beverage Company, a corporation of Delaware, having an address of
`(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)1010 Railroad Street
`(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)Corona, California 92882
`(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)United States
`requests registration of the trademark/service mark identified above in the United States Patent and
`Trademark Office on the Principal Register established by the Act of July 5, 1946 (15 U.S.C. Section 1051
`et seq.), as amended.
`
`(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160) International Class 032: (cid:160)Non-alcoholic beverages, namely energy drinks, excluding perishable
`beverage products that contain fruit juice or soy
`
`Use in Commerce: The applicant is using the mark in commerce, or the applicant's related company or
`licensee is using the mark in commerce, or the applicant's predecessor in interest used the mark in
`commerce, on or in connection with the identified goods and/or services. 15 U.S.C. Section 1051(a), as
`amended.
`
`In International Class 032, the mark was first used at least as early as 03/27/2002, and first used in
`commerce at least as early as 04/18/2002, and is now in use in such commerce. The applicant is
`submitting one specimen(s) showing the mark as used in commerce on or in connection with any item in
`the class of listed goods and/or services, consisting of a(n) image from the Applicant's website showing
`the product container.
`Specimen File1
`
`The applicant claims ownership of U.S. Registration Number(s) 3044314, 3044315, 3057061, and others.
`
`Applicant also claims ownership of U.S. Registration Nos. 3134841 and 3134842
`
`The applicant hereby appoints Diane M. Reed and Louis J. Knobbe, Don W. Martens, Darrell L. Olson,
`William B. Bunker, Arthur S. Rose, Ned A. Israelsen, Drew S. Hamilton, John B. Sganga, Jr., Edward A.
`Schlatter, Gerard von Hoffmann, Joseph R. Re, Catherine J. Holland, John M. Carson, Karen Vogel Weil,
`Andrew H. Simpson, Jeffrey L. Van Hoosear, Daniel E. Altman, Vito A. Canuso, Lynda J. Zadra-Symes,
`William H. Shreve, Stephen C. Jensen, Steven J. Nataupsky, Paul A. Stewart, Joseph F. Jennings, Craig S.
`Summers, AnneMarie Kaiser, Brenton R. Babcock, Michael H. Trenholm, Ronald J. Schoenbaum, John R.
`
`
`
`King, Frederick S. Berretta, Nancy Ways Vensko, John P. Giezentanner, Adeel S. Akhtar, Thomas R.
`Arno, David N. Weiss, Dan Hart, Douglas G. Muehlhauser, Lori Lee Yamato, Michael K. Friedland,
`Stacey R. Halpern, Lee W. Henderson, Mark M. Abumeri, Jon W. Gurka, John W. Holcomb, Joseph M.
`Reisman, Michael L. Fuller, Eric M. Nelson, Mark R. Benedict, Paul N. Conover, Robert J. Roby, Sabing
`H. Lee, Karoline A. Delaney, Joseph S. Cianfrani, William R. Zimmerman, Paul C. Steinhardt, Eric S.
`Furman, Susan M. Natland, Rose M. Thiessen, Michael A. Guiliana, Rabinder N. Narula, Bruce S.
`Itchkawitz, John M. Grover, Mallary K. de Merlier, Irfan A. Lateef, Amy Christensen Chun, Mark J.
`Gallagher, David G. Jankowski, Brian C. Horne, Payson LeMeilleur, Sheila N. Swaroop, Benjamin A.
`Katzenellenbogen, Andrew N. Merickel, Thomas P. Krzeminski, Glen L. Nuttall, Sanjivpal S. Gill,
`Michael S. Okamoto, Linda H. Liu, James F. Herkenhoff, Andrew M. Douglas, Marc T. Morley, Salima
`A. Merani, Jonathan A. Hyman, Curtiss C. Dosier, Joseph J. Mallon, Sean M. Murray, Christy G. Lea, J.
`David Evered, Perry D. Oldham, Jerry L. Hefner, Russell M. Jeide, Abraham W. Chuang, Kyle F.
`Schlueter, Zi Y. Wong, Matthew S. Bellinger, Mincheol Kim, Boris Zelkind, Deborah S. Shepherd, Tirzah
`Abé Lowe, Sharon S. Ng, Elenore Niu, Pui Tong Ho, Erik T. Anderson, Gregory A. Hermanson, John N.
`Kandara, Lauren J. Keller, Ted M. Cannon, Carol Pitzel Cruz, Josué A. Villalta, Andrew I. Kimmel,
`Curtis R. Huffmire, Brenden S. Gingrich, Christopher L. Ross, John G. Rickenbrode, Christian A. Fox, Eli
`A. Loots, Ryan E. Melnick, Yanna S. Bouris, Philip M. Nelson, Katsuhiro Arai, C. Philip Poirier, Marko
`R. Zoretic, Derek C. Dailey, Kathleen R. Mekjian, Christopher T. Sweeney, John F. Heal, Kerry S. Taylor,
`Daniel C. Higgs, Stephen R. Jenkins, Jarom D. Kessler, Steven P. Ruden, S. Michael Yoon, Colin B.
`Heideman, Theodore G. Papagiannis, Nicholas M. Zovko, Azadeh Khadem, Nicholas D. Atchison, Adam
`J. Gilbert, Kimberly J. Miller, David A. Petrini, Bryan W. Wahl, Thomas Y. Yee, Phillip A. Bennett,
`Kenny Q. Wang, Michael K. Erickson, Agnes Juang, Nathan S. Smith, Michael E. Hall, Justin L. Sovich,
`Soyoung Jung, Jonathan E. Bachand, Jared C. Bunker, Andrew J. Hall, Joseph M. Kobzeff, Ali S. Razai,
`Lance D. Smemoe, Jeremy R. Pierce, Terry K. Tullis, Susan J. Wang, Ph.D., Timothy J. Goodson, Frances
`L. Pai, Joshua J. Stowell, Michael R. Overland, Reza Mirzaie, Scott Raevsky, Douglas B. Espenschied,
`Derek R. Bayles, Kregg A. Koch, Michael T. Richmond, Cynthia M. Arko, and Alina S. Morris of
`Knobbe Martens Olson & Bear LLP
`(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)Fourteenth Floor
`(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)2040 Main Street
`(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)Irvine, California 92614
`(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)(cid:160)United States
`to submit this application on behalf of the applicant. The attorney docket/reference number is
`HANBEV.337T.
`
`Correspondence Information: Diane M. Reed
`Fourteenth Floor
`2040 Main Street
`Irvine, California 92614
`(949) 760-0404(phone)
`(949) 760-9502(fax)
`efiling@kmob.com (authorized)
`
`A fee payment in the amount of $325 has been submitted with the application, representing payment for 1
`class(es).
`
`Declaration
`
`The undersigned, being hereby warned that willful false statements and the like so made are punishable by
`
`
`
`fine or imprisonment, or both, under 18 U.S.C. Section 1001, and that such willful false statements, and
`the like, may jeopardize the validity of the application or any resulting registration, declares that he/she is
`properly authorized to execute this application on behalf of the applicant; he/she believes the applicant to
`be the owner of the trademark/service mark sought to be registered, or, if the application is being filed
`under 15 U.S.C. Section 1051(b), he/she believes applicant to be entitled to use such mark in commerce;
`to the best of his/her knowledge and belief no other person, firm, corporation, or association has the right
`to use the mark in commerce, either in the identical form thereof or in such near resemblance thereto as to
`be likely, when used on or in connection with the goods/services of such other person, to cause confusion,
`or to cause mistake, or to deceive; and that all statements made of his/her own knowledge are true; and
`that all statements made on information and belief are believed to be true.
`
`Signature: /Diane M. Reed/(cid:160)(cid:160)(cid:160)Date Signed: 09/11/2007
`Signatory's Name: Diane M. Reed
`Signatory's Position: Attorney of record
`
`RAM Sale Number: 3141
`RAM Accounting Date: 09/12/2007
`
`Serial Number: 77276989
`Internet Transmission Date: Tue Sep 11 19:15:39 EDT 2007
`TEAS Stamp: USPTO/BAS-63.139.240.150-200709111915395
`43927-77276989-400badae3341c8b6ff22c444c
`9a83c4ed6-DA-3141-20070911125634557398
`
`
`
`
`
`MONSTER ENERGYMONSTER ENERGY

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